Best Louis Grenier | Marketing Podcasts (2025)

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7 Lessons From Magic Spoon, Dark Horse, and Other Challenger Brands with Louis Grenier, Founder of Stand the F*ck Out | Ep. 346 32:10

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16d ago32:10

32:10

What can we learn from brands like Magic Spoon and other disruptors? Daniel’s OUT, Tamara’s IN. And just like last episode, she’s got Louis Grenier on deck with his stand the f*ck out mantra. Who are the brands that are actually standing out, and what can we learn from them? Turns out, category creation might be a myth. Instead, Louis explains the …

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Email, SMS, and CRM Playbook with Brian Best, Senior CRM Lead at Samsung | Ep. 351 32:22

1d ago32:22

32:22

A lot of customers add items to their carts, but never buy. It’s time to fix that. Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it’s right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies. Brian talks about making SMS, push, and ema…

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How to Optimize Your Forms | Bathroom Break #74 15:12

2d ago15:12

15:12

A baby blowout, a bird bomb, and a masterclass in making people click “yes.” Jay and Daniel go over parenting woes, bird mishaps, and how to get people to actually fill out your forms. Ever heard of a no-scroll tactic? Jay shares how it boosted conversions by 60%. Daniel also shares how his two-step tactic is more effective than forms with 4-5 step…

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The Biggest Mistakes Marketers Make with AI (And How to Fix It) with Phil Lakin, Head of Enterprise Innovation at Zapier | Ep. 350 50:47

6d ago50:47

50:47

Think AI is just for coming up with hooks and generating images? Think again. Daniel sits down with Phil Lakin, Head of Enterprise Innovation at Zapier, to reveal how marketers can turn AI into a measurable growth engine, partner, and automation tool. Phil breaks down the biggest mistakes teams make when adding AI to their workflows. What does mapp…

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Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349 48:31

8d ago48:31

48:31

BFCM is the Super Bowl of ecom. Do you have your game plan? In this episode, Daniel and Tim (VP of Digital, Content, and AI at Wunderkind) discuss how the smartest brands are turning anonymous visitors into lifelong customers…and doing it automatically. If you’re still blasting the same email to everyone, you’re leaving mountains of revenue on the …

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Why Marketers Shouldn’t Ignore Reddit in 2025 | Bathroom Break #73 🚽 14:14

10d ago14:14

14:14

Reporting live from a sweaty Waymo in San Francisco, Daniel and Jay ask an important question: Are you using Reddit to your brand’s advantage? With a few minutes and the right subreddits, you can figure out trends before they appear on TikTok and Instagram, engage with other users in niche communities, and even hear about customer pain points so yo…

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Building an AI-First Marketing Mindset with Ryan Gavin, CMO at Slack | Ep. 348 52:58

13d ago52:58

52:58

What does the future of marketing look like when every employee has AI agents as teammates? In this episode, Daniel and Slack CMO Ryan Gavin break down how AI and agentic tools are transforming the way we work, collaborate, and create value. From using Slack AI to instantly access a company’s “long-term memory,” to deploying engineering agents that…

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4 Myths That Sabotage Your Career Growth with Maya Grossman, CEO and Executive Coach | Ep. 347 39:28

15d ago39:28

39:28

What really gets you promoted and what keeps you stuck? Daniel’s OUT, Tamara’s IN. She’s joined by Maya Grossman, ex-Google and Microsoft turned CEO and career coach. From the “mid-management loop” to the myths about MBAs and hard work, Maya shares the lessons she learned after 17 promotion rejections on her way to VP. So what actually gets you pro…

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The Truth About Losing Email Subscribers (and Fatherhood) | Bathroom Break #72 🚽 12:45

18d ago12:45

12:45

New baby, new perspective, and yes, even unsubscribes can teach you something. In this episode, Daniel shows up as a first-time dad, running on no sleep but plenty of diaper-changing reps, while Jay brings the unsubscriber data that’ll make any marketer stop panicking and start paying attention. Why do consumers ghost after the welcome offer? What’…

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7 Ways Brands Fail to Differentiate (and What to Do Instead) with Louis Grenier, Founder of Stand the F*ck Out | Ep. 345 33:25

23d ago33:25

33:25

What does it really take to stand out in a crowded market? Daniel’s OUT, Tamara’s IN. She’s joined by Louis Grenier to unpack his philosophy of “standing the f*ck out.” From his contrarian roots to lessons learned at Hotjar and beyond, Louis shares core questions every marketer must answer, why traditional personas fall short, and how to create pos…

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9 Public Speaking Lessons You Didn’t Learn in School | Bathroom Break #71 🚽 13:20

25d ago13:20

13:20

What’s scarier: writing a book when you swear you’re borderline illiterate… or standing on stage in front of 12,000 people at Inbound? Daniel and Jay get real about public speaking. The wins, the disasters, and the stuff nobody tells you before you grab the mic. You’ll hear Jay’s wild journey writing his new book Stupider People Have Done It (all p…

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5 Webinar Mistakes to Avoid with Logan Lyles, Founder of DemandShift | Ep. 344 51:03

26d ago51:03

51:03

Webinars are everywhere, but most marketers are doing them wrong. In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results. From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promot…

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5 Ways Marketers Can Play With AI (Without the Panic) with Michele Nieberding | Ep. 343 40:48

30d ago40:48

40:48

AI is changing Marketing faster than ever, but it doesn’t have to be intimidating. Daniel’s OUT, Tamara’s IN…and she’s got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI. Michelle shares the story of how necessity at a small startup led her to e…

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Your Landing Page Needs Work | Bathroom Break #70 🚽 11:38

1M ago11:38

11:38

What makes a landing page irresistible? Should your pop-ups always take over the whole screen? And is it actually worth asking for birthdays and half birthdays on your forms? Jay, Daniel, and their first-ever Bathroom Break guest Ari Murray break down the art of building better landing pages. From mobile-first design to when a two-step form makes s…

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6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342 36:01

1M ago36:01

36:01

What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think. Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or functions but on feelings, cultural awareness, and creativity. What c…

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Why Messaging Falls Flat (And How to Fix It) with Emma Stratton, Founder of Punchy | Ep. 341 34:11

1M ago34:11

34:11

Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That’s because most brands are talking to themselves instead of the people they’re trying to reach. Daniel’s out, Tamara’s IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks di…

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Career Growth Tips You Probably Haven’t Tried Yet | Bathroom Break #69 🚽 12:16

1M ago12:16

12:16

What’s the secret to getting a job in Marketing? Should you really take your graduation years out of your LinkedIn info? Why was Jay running the security desk at the YMCA at only 14? Daniel and Jay break down their job search tips and promotion tricks. From tailoring your resume to building your personal brand, a lot goes into your career moves. Th…

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5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340 44:36

1M ago44:36

44:36

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell. From why loss aversion outperforms…

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How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339 30:56

1M ago30:56

30:56

Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Nick shares what’s broken a…

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Why Failure Is Your Best Growth Hack | Bathroom Break #68 🚽 11:17

2M ago11:17

11:17

Most of your marketing is going to fail. And that’s not a problem…unless you pretend it didn’t. Daniel and Jay get honest about falling on your face and getting back up again. Jay breaks down how even “successful” metrics, like a 47% open rate, are still rooted in failure and why marketers need to get comfortable with those numbers if they ever wan…

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How to Thrive as a Solo Marketer in the Chaos of Early-Stage Startups with Sandy Mangat, Head of Marketing at Pocus | Ep. 338 36:59

2M ago36:59

36:59

When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with. Daniel’s out, Tamara is IN…and she’s got a special guest and startup Marketer Sandy Mangat. They talk about the realities of being a startup’s first Marketer: how to decide where to focus when…

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What’s Wrong with Your Homepage? With Anthony Pierri, Co-founder at FletchPMM | Ep. 337 38:50

2M ago38:50

38:50

Your homepage could be better. Daniel’s out, Tamara is IN…and she’s got special guest and homepage pro Anthony Pierri. Homepages are supposed to be a strategic asset and not just a design exercise. Why does it matter? Basically, first impressions are important. It’s a way to hold yourself (and your team) accountable. Plus, should you focus on clari…

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The Truth About Templates | Bathroom Break #67 🚽 10:27

2M ago10:27

10:27

Templates suck. Daniel and Jay dive into how templates (like the ones you find on Canva and Illustrator) may actually be hurting your content, not helping it. Relying on cookie-cutter templates, whether for email, social media, or design, can make your brand invisible. When everyone’s using the same templates, how can you stand out? Daniel argues t…

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How to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336 48:37

2M ago48:37

48:37

If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong. Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what m…

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Guide to Fan-First, Brand-Second Marketing with Dan Salkey and Dean Harrison | Ep. 335 55:26

2M ago55:26

55:26

What happens when the world’s biggest sandwich brand collides with one of the most quotable comedies of all time? In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway’s campaign tied to the release of Happy Gilmore 2. Dean and Dan dive deep into how Subwa…

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Does Follower Count Even Matter? | Bathroom Break #66 🚽 10:31

2M ago10:31

10:31

Having thousands of followers seems like the peak of social media. BUT, does that number actually matter? Truth is, while follower count is important, social is evolving past just follower count. It’s becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone engages with…

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Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 334 38:23

2M ago38:23

38:23

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest m…

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What Hasn’t Changed in Marketing (with Matt Kerbel, Head of Brand Strategy at Turo) | Ep. 333 48:23

2M ago48:23

48:23

You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He an…

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Why Memes Are the Real Marketing Superpower | Bathroom Break #65 🚽 12:59

2M ago12:59

12:59

Don’t get it wrong: memes are the TRUE language of the internet. So, how do you master them? Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral. Daniel shares how memes helped him build a massive media business…

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Social Media’s Best Strategy Secrets, with Ish Verduzco 33:20

2M ago33:20

33:20

In this week’s episode, Daniel takes an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess. Wondering how to carve out your space in the vast social media realm? Ish gets real about building a social presence from A to Z by setting goals, finding your brand's voice, and understanding your au…

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How to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332 36:19

2M ago36:19

36:19

Is it really alllll about follower count when it comes to B2B influencer marketing? It’s not. It’s more about who’s following you, than how many. Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right crea…

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Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽 11:01

2M ago11:01

11:01

Should brands be Marketing on the weekends? From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon. Jay breaks down why traditional email performance benchmarks fall short on weekends and why it’s critical to treat them separately…

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How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331 36:40

3M ago36:40

36:40

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing. Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on bo…

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What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330 37:10

3M ago37:10

37:10

Influencer marketing isn’t just for DTC anymore and Sarah Adam is here to prove it. As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there’s something that most B2B marketers get wrong about infl…

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Are Waitlists Even Worth It? | Bathroom Break #63 🚽 11:09

3M ago11:09

11:09

Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn’t make sense, like a…

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The Future of Retail Media, with Sephora’s Head of Retail Media 40:41

3M ago40:41

40:41

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all. See how Marco starts a retail media campa…

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Go-to-Market Plays #13: How to Multiply Your Best Customers 15:36

3M ago15:36

15:36

It’s time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your r…

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Use THIS On Your Website Today | Bathroom Break #62 10:46

3M ago10:46

10:46

Do testimonials and reviews actually sway people’s opinions of your product? According to Daniel, you NEED social proof on your website, and Jay agrees. But you don’t want anything generic because it’ll sound weird and forced. Instead, you’ll want testimonials that are specific. Think: “This product cut our costs down by 150%,” or something similar…

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How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 329 44:38

3M ago44:38

44:38

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons o…

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Go-to-Market Plays #12: How to Price Your Product 13:11

3M ago13:11

13:11

Price is a form of psychology all on its own…but how do you determine how much your product should cost? You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pre…

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AI Tips, Tricks, and Tactics | Bathroom Break #61 🚽 12:11

3M ago12:11

12:11

It’s no secret that AI is super helpful. But how do Daniel and Jay use it? It’s more than just about asking ChatGPT questions or telling it to summarize blocks of text. In Daniel’s case, he uses it to repurpose podcast transcripts into multiple forms of content. (Work smarter, not harder, besties.) It’s a great way to experiment with different form…

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How to Build a Thriving Community with David Spinks 35:05

3M ago35:05

35:05

What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competit…

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Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work 16:46

3M ago16:46

16:46

Fill in the blank: the best marketers aren’t just creative, they’re ________. If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion. Daniel mentions why FOMO is millennials’ biggest…

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Attribution is a Lie | Bathroom Break #60 🚽 14:09

3M ago14:09

14:09

Attribution is broken, and Jay and Daniel are here to call it out. This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best. Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best compa…

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How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328 38:20

3M ago38:20

38:20

Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory. This episode’s guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s wo…

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Go-to-Market Plays #10: The Psychology of Pricing 12:13

4M ago12:13

12:13

That “middle” option on a pricing page? It’s not there by accident. It’s there to mess with your brain…in the best way possible. This episode’s guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use dec…

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Test This With Your Content Today | Bathroom Break #59 🚽 11:19

4M ago11:19

11:19

Ebooks, webinars, white papers…B2B needs more exciting names to use for content. It’s time to test the waters with it. Here’s what Daniel and Jay suggest. Daniel points out that even using “festival” for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook…

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Affiliate Marketing Playbook with Cricket Treanor, Affiliate Marketing at Patagonia | 327 35:30

4M ago35:30

35:30

Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy. This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s affiliate marketing program. At Patagonia, their mission is centered on the environment, and their clientele is adventurous. So, when it comes to partnerships, they’re thinking outside the box:…

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The Evolution of Social Media (with Hugh Stephens, Founder of Sked Social) | 326 46:02

4M ago46:02

46:02

What do you get when you mix scheduling, stories, auto posting, and Instagram? You get Sked Social. But things haven’t always been this way… This episode’s guest, Hugh Stephens, created Sked Social as an all-in-one tool for Instagram back in 2013. Remember your feedback then? It has evolved from hipster filters and casual posts to algorithm-driven …

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Copy This Tactic for Your Next Post | Bathroom Break #58 🚽 9:51

4M ago9:51

9:51

Daniel and Jay have a tactic for YOU to use on social…and it’s foolproof. Doesn’t matter if you’re a DTC brand or a podcaster looking for your next guest. First, the setup is everything and the headline’s the most important. Next, mention you’re looking for XYZ and encourage your audience to tag friends who meet the description. Then, watch that en…