Best Llm Optimization Podcasts (2025)

1
E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them 35:01

Play Pause

26d ago35:01

35:01

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market and marketing teams at Segment, Retool, and Common Room, as well as advising fast-growing startups like Ashby, Deepnote, and Gretel.ai. In this episod…

1
211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe Doveton 37:40

3h ago37:40

37:40

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent r…

1
947: How to Get Hired at Top Firms like Netflix and Spotify, with Jeff Li 1:09:32

2d ago1:09:32

1:09:32

Jeff Li tells Jon Krohn what it's like to work at scale as a data scientist and a machine learning engineer at Netflix, Spotify and DoorDash, as well as how to get a foot in the door at these companies. Jeff also discusses how to run forecasts and trends, and how to read their results. Listen to hear Jeff Li discuss how Spotify became a podcast pow…

1
Guardrails For Your Online Brand With Paige Donnell 59:33

1d ago59:33

59:33

We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics. • personal speech risk and employer brand alignment • entity identi…

1
EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature 41:13

2d ago41:13

41:13

Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience building data-driven growth engines across e-commerce and DTC, Suzanne has helped companies shift from chaotic marketing to orchestrated, scalable systems…

1
946: How Robotaxis Are Transforming Cities 8:03

6d ago8:03

8:03

Jon Krohn looks into the benefits of robotaxis, from safety to affordability, in this Five-Minute Friday. Hear about Waymo’s partnership with Jaguar Land Rover, the latest safety studies concerning driverless vehicles, and a case for robotaxis becoming the preferred method of transport in the US, where households spend roughly 15% of their budget o…

1
945: AI is a Joke, with Joel Beasley 56:11

9d ago56:11

56:11

Is there humor in data? Joel Beasley, host of Modern CTO, tells Jon Krohn how he used AI to turn his sights to stand-up comedy. He also shares his tips on tech leadership that he learned from his popular podcast, Modern CTO, and how he is using generative AI as a collaborative partner in his creative work. This episode is brought to you by the ⁠⁠De…

1
From Podcasting To AI: Building Real Audiences That Convert With Chris Krimitsos 52:36

11d ago52:36

52:36

Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs. • creator economy trends and the shift to video • long form f…

1
944: Gemini 3 Pro: Google’s Back on Top 8:21

13d ago8:21

8:21

Google is steaming ahead with launching its top-league new Gemini 3 Pro model across their product suite, from Google Search to Vertex AI cloud services. The multinational tech company is also letting eager early adopters like Wayfair and GitHub. Get all the detailed data, its performance across hard-to-game industry benchmarks, and what this all m…

1
210: AI Agents Are Here (And They Hate Your Website) with Jes Scholz 37:04

9d ago37:04

37:04

There is a new user on the internet. It doesn't have eyes, it reads code, and it has zero tolerance for bad UX. In this episode, I sit down with Jes Scholz (SEO Futurist & Marketing Consultant) to discuss the "Great Correction" coming to our industry. We talk about why a decade of obsessing over short-term metrics has "corrupted" brand marketing, a…

1
943: Creative Machines: AI in Music and Art, with Prof. Maya Ackerman 56:38

16d ago56:38

56:38

Creative human-AI partnerships and AI-generated music: WaveAI CEO and co-founder Maya Ackerman speaks with Jon Krohn about learning to see – and accept – AI’s potential as a creative partner in a human-centric, AI-forward future. Listen to the episode to hear Maya Ackerman discuss reframing hallucination as a creative force, her work at WaveAI, and…

1
How To Use AI Without Getting Deindexed With Jon Gillham 46:02

18d ago46:02

46:02

Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Stud…

1
942: Odds of AGI by 2040? LEAP Expert Forecasts and Workforce Implications 6:13

20d ago6:13

6:13

What’s on the horizon for AI? Jon Krohn wades through opinions from more than experts, curated by the Longitudinal Expert AI Panel (LEAP), about what we can expect from the industry. From estimates on AI-assisted workers through energy consumption to AI performance in highly skilled domains, find out just how much LEAP thinkers believe AI is permea…

1
941: Multi-Agent Human Societies, with Dr. Vijoy Pandey 1:06:14

24d ago1:06:14

1:06:14

Vijoy Pandey imagines a bold new society in which agents and humans make scientific discoveries and complete physical tasks together, and he tells Jon Krohn about his work at AGNTCY, Cisco’s open-source platform for the Internet of Agents. Listen to the episode to hear Vijoy Pandey talk about how a future society in which multi-agents and humans in…

1
Pairing SEO With Automation With Steven Werley 49:01

19d ago49:01

49:01

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs ma…

1
940: In Case You Missed It in October 2025 43:27

28d ago43:27

43:27

Jon Krohn curates a selection of clips from the month that was. Hear from the orchestrators of an expanding AI universe in this episode of In Case You Missed It, with news, views and groundbreaking ideas from Sheamus McGovern, Jerry Yurchisin, Stephanie Hare, Larissa Schneider, and Adrian Kosowsky. We cover baby dragons, the Hippocratic Oath, and, …

1
Ep 4.4: REDUX: 5 Bad Habits That Are Killing Your Online Presence 13:10

24d ago13:10

13:10

In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cov…

1
939: Mixture-of-Experts and State-Space Models on Edge Devices, with Tyler Cox and Shirish Gupta 1:06:11

1M ago1:06:11

1:06:11

State space models (SSMs), granite models, and Mamba: Dell’s Tyler Cox and Shirish Gupta discuss with Jon Krohn why state space models can process information so efficiently, and how Dell’s AI factory helps enterprises manage custom AI workloads. Hear the latest on the Dell Pro AI Studio and Dell’s partnerships with IBM and Hugging Face in this epi…

1
Building An AI Layer For B2B Commerce And Search With Rob Neumann 1:00:09

1M ago1:00:09

1:00:09

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every bu…

1
938: Frontier AI Agents for Data Science, with Sphinx’s Rohan Kodialam 19:14

1M ago19:14

19:14

Jon Krohn speaks to Rohan Kodialam, Cofounder and CEO of Sphinx, the company that redefines how machine intelligence reasons data with frontier AI. In this Feature Friday, Jon and Rohan discuss the benefits of using Sphinx to assist with data analysis. Get under the hood to learn how Sphinx operates, from running commands to ensuring your data stay…

1
EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn 32:04

1M ago32:04

32:04

Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses. We then discussed how Freemius is repositioning itself from its WordPress roots to become the go-to solution for small SaaS an…

1
937: How to Design AI-First Products, with Marc Dupuis 59:32

1M ago59:32

59:32

AI tools won’t eliminate but elevate data scientists, says Marc Dupuis. The CEO of fabi.ai talks to Jon Krohn about the new wave of AI-driven platforms that integrate workflows within popular work tools like Slack and email, and how building AI-first products means widening access to all ability levels. This episode is brought to you by the Gurobi⁠…

1
Rand Fishkin on Escaping VC Culture, Google Leaks & AI Truths 🤖 | Episode 100 47:32

1M ago47:32

47:32

https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward…

1
AI-First Marketing For A Legacy Industry With Renaud Delaquis 48:57

1M ago48:57

48:57

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through …

1
936: LLMs Are Delighted to Help Phishing Scams 5:07

1M ago5:07

5:07

How much power – and risk – do we carry around with us in our pockets? A Reuters investigation about how easily LLMs can be utilized for online phishing scams is the subject of this week’s Five-Minute Friday with Jon Krohn. By asking six of the most popular LLMs (Grok, ChatGPT, Meta AI, Claude, DeepSeek and Gemini) to generate phishing emails speci…

1
935: Global Issues Accelerated by AI (with Solutions), feat. Stephanie Hare 1:17:27

1M ago1:17:27

1:17:27

Jon Krohn speaks to researcher, broadcaster and author Stephanie Hare about how the Hippocratic Oath might apply to artificial intelligence, and a guiding ethos for pushing innovation while protecting users from harm. A code of conduct, she says, could be one approach to ensuring that people are using technology more mindfully and ethically, as wel…

1
LLM Rankings Explained: How ChatGPT & Perplexity Surface Content in 2025 with Metehan Yesilyurt 53:24

2M ago53:24

53:24

https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversati…

1
Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey 39:29

1M ago39:29

39:29

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals …

1
934: Is AI Replacing Junior Workers? 6:55

2M ago6:55

6:55

With the number of jobs dramatically slowing in the last year, many question if this decline is down to companies turning to AI for completing entry-level tasks in particular. Research published earlier this month by Yale University shows no major difference in the types of roles and tasks in so-called `white-collar jobs` since late 2022, an auspic…

1
209: The Zero-Effort Lie - How AI Is Accelerating the Death of the Internet 16:17

2M ago16:17

16:17

The promise is irresistible: generate anything you want, instantly, with zero effort. We’ve been told that AI is the great democratizer, but in this episode, we argue it’s actually the most catastrophic lie of the digital age. The truth is, this endless supply of cheap, fast content is fundamentally destroying value and driving the collapse of the …

1
933: Future-Proofing Your Career in the AI Era, feat. Sheamus McGovern 1:15:10

2M ago1:15:10

1:15:10

Sheamus McGovern, CEO of Open Data Science, takes Jon Krohn and his listeners on a journey to launching his popular data science and AI conference, now in its tenth year, as well as the great shifts to the fields that he has seen on the way. For Seamus, the growth of his Open Data Science Conference has shown him that an AI engineer is just the beg…

1
LLM Traffic, Real Attribution, Real Results With Brie Anderson 1:05:36

2M ago1:05:36

1:05:36

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referra…

1
Inside Razorfish’s AI Search Strategy 🧠 | Amos Ductan on Merging SEO, Paid Search & Answer Engines 55:21

2M ago55:21

55:21

https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode. A…

1
932: Should You Build or Buy Your AI Solution? With Larissa Schneider 29:10

2M ago29:10

29:10

Larissa Schneider speaks to Jon Krohn in this Feature Friday about finding the right time to invest in AI solutions, and when it’s better to build them yourself. She discusses her work leading global strategy and operations at Unframe, and how they raised $50 million in venture capital since the company’s launch in March 2025. Additional materials:…

1
931: Boost Your Profits with Mathematical Optimization, feat. Jerry Yurchisin 1:13:12

2M ago1:13:12

1:13:12

AI predictions, and how to act on them: Data Science Strategist at Gurobi, Jerry Yurchisin, speaks to Jon Krohn about how mathematical optimization helps enterprises automate decisions for business success and where to find the resources to make it happen. This episode is brought to you by the ⁠ODSC, the Open Data Science Conference, by Fabi, by ⁠D…

1
From SEO to Reputation: Owning the LLM Era With Ross Barefoot 1:12:53

2M ago1:12:53

1:12:53

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matt…

1
🤖 How Indeed Uses Machine Learning to Power Programmatic SEO at Scale with Chris Reynolds 1:03:48

2M ago1:03:48

1:03:48

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale. Chris dives into: • Leveraging machine learning for indexability decisions • The trade-offs between internal linking and XML si…

1
930: In Case You Missed It in September 2025 37:25

2M ago37:25

37:25

Jon Krohn’s highlights from this month of interviews focus on ways to future-proof your career, looking at the hardware that will get you the most mileage, the emerging roles that are well worth a look, and the developments in AI that will endure in a field constantly testing the durability of its own breakthroughs. Additional materials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

1
929: Dragon Hatchling: The Missing Link Between Transformers and the Brain, with Adrian Kosowski 1:14:28

2M ago1:14:28

1:14:28

By Jon Krohn

1
LinkedIn Ads Mistakes to Avoid (From $200M Managed) ❌ AJ Wilcox’s Winning Setup 49:07

2M ago49:07

49:07

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the l…

1
Micro Influence, Major Impact With William Gasner 53:10

2M ago53:10

53:10

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lower…