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Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
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A TRADER'S LIFE

Nicholas Penrake

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How do traders do it, overcoming setbacks, managing their risk and reining in their emotions to take chunks of money out of the markets? Showhost Nicholas Penrake chats with traders from all kinds of backgrounds, inviting them to share with us their highs and lows on their way to achieving consistent results. Trading is a tough game – they say only around 5 per cent of those who try actually make a profit. Listen to A Trader’s Life to glean some valuable insights from the market wizards Nic ...
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Ready to supercharge your job hunt? Dive into 'Hire Drive', the go-to podcast for those on the prowl for their next career move. Directly linked to the best-selling "Zero to Hired: Job Hunting in the AI Age" (available on Amazon), this podcast is more than just a companion to the book—it's your GPS for the modern job market. Discover how AI is reshaping recruitment and how you can use it to your advantage. With each episode, we'll break down proven strategies, share success stories, and prov ...
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In this episode, we sit down with Amy to explore how modern sellers can balance personalization with efficiency in today's tech-heavy sales world. From redefining what "making sales social" means to building long-term relationships, Amy shares actionable insights on using AI (Artificial and Advisory Intelligence), spotting patterns, slowing down ou…
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Get ready to supercharge your LinkedIn game with this episode of Making Sales Social Live! Brynne Tillman, Bob Woods, and Stan Robinson Jr. dive into five practical ChatGPT prompts written in their signature CRISPY format—designed to help you engage authentically on LinkedIn. From crafting powerful comments to writing blog posts and curating conten…
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In this episode, Brandon Lee, founder of Fist Bump and seasoned entrepreneur, shares how modern buyers have changed—and why your sales approach should too. Discover why traditional outreach is failing, how to lead with value through content, and how to build trust before asking for a meeting. From lessons learned through failure to insights on auth…
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In this episode, we explore how podcasting can be a powerful sales prospecting tool. Discover how having your prospects as podcast guests creates authentic conversations, builds relationships, and opens doors without the awkwardness of a cold pitch. Whether you're in B2B sales or social selling, learn why your next best lead might be just a mic awa…
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In this episode of Making Sales Social, we sit down with Andrew from Foxy Digital to unpack the evolution of digital marketing—from the early days of paid search to today’s AI-driven strategies. We dive into what’s working now, what’s not, and how brands can thrive in a world where attention is currency. Whether you’re a marketer, founder, or just …
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In this episode, Bob Woods and co-host Stan Robinson Jr. shine a spotlight on the most common (and costly) LinkedIn mistakes sales pros make—and how to flip them into smart, social selling moves. From self-centered profiles to pitch-slapping and random acts of social, they break down the top eight blunders and share actionable strategies to build r…
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What separates a good sales hire from a great one? In this episode, veteran sales recruiter Rich Rosen joins us to unpack the common hiring mistakes startups make—and how to fix them. From building culture to spotting real closers, Rich shares lessons from over 1,200 sales hires, revealing what truly drives retention, performance, and long-term tea…
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Chris Vermeulen has been trading since he was at high school. Today he runs a newsletter that offers his technical analysis on what the markets are telling him. He also runs a real estate business and, recently, he’s stepped in as an executive producer on a family movie. You may have seen him in a suit and tie in a number of news programs talking a…
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In this episode of Making Sales Social, we dive into the power of industry influencers in prospecting and engagement. Bob Woods, Brynne Tillman, and Stan Robinson Jr. break down how to identify and connect with the right influencers, engage meaningfully with their audience, and turn followers into loyal clients. Learn actionable strategies for find…
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Join Bob Woods and guest Will Aitken on the Making Sales Social podcast as they explore the intersection of humor and sales strategy. Will, a notable sales trainer and content creator, shares insights on balancing entertainment with value in content creation and emphasizes the importance of addressing customer problems over product pitching. They d…
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Join hosts Bob Woods and Stan Robinson, Jr. on the Making Sales Social podcast as they delve into boosting LinkedIn engagement. Discover strategies for leveraging comments to elevate your visibility and build trust-based conversations. Learn the importance of intentionally engaging with posts from your first-degree connections and influencers in yo…
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In this episode of Making Sales Social, we explore the future of sales with Kelly Lichtenberger. Discover how AI is reshaping prospecting, why personalization is key, and how to strike the perfect balance between automation and human connection. Learn expert strategies to adapt to shifting buyer behaviors, leverage social selling, and make every sa…
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In this episode, we break down how to transform cold prospects into warm, engaged connections. Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss the three essential stages to building authentic relationships in sales. From earning the right to a conversation to leveraging AI while keeping your unique voice, we share actionable insights to he…
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Explore the intriguing intersection of ancient wisdom and modern business strategies as Cristina DiGiacomo, a renowned philosopher and corporate visionary, joins host Brynne Tillman. Cristina shares her unique approach to integrating philosophy into leadership and decision-making, demystifying how ancient concepts can guide executives through compl…
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In this episode, Bob Woods and Stan Robinson Jr. break down five powerful ways to use LinkedIn Sales Navigator for smarter prospecting. From optimizing personas and leveraging social proximity to utilizing the Sales Navigator newsfeed, buyer mapping, and smart links—this episode is packed with insights to help you build better relationships and clo…
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In this episode of Making Sales Social, we dive into the art of influence with special guest Elaina. Learn how to ethically persuade others, differentiate influence from manipulation, and master the seven key principles that drive decision-making. Whether you're in sales, leadership, or everyday interactions, these insights will help you build trus…
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In this episode of Making Sales Social, Chief Coaching Officer Stan Robinson takes the lead while Brynne and Bob are away. This week, Stan dives into a crucial topic: how to maximize your limited time on LinkedIn. Discover actionable tips to ensure your LinkedIn routine is as productive as possible. From checking notifications and managing direct m…
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In episode of the Making Sales Social Podcast, we delve into "Mastering B2B Growth: Unified Revenue Strategies." Join us as we sit down with Mark Osborne, a MarTech trailblazer and author of "Are Your Leads Killing Your Business." Mark shares his innovative approach to integrating marketing, sales, and customer success to create unified revenue tea…
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In this episode, we dive into the essentials of optimizing your LinkedIn company page to maximize your online presence and engagement. Learn how to create an eye-catching profile, regularly post high-quality content, encourage employee advocacy, and leverage analytics for better results. Tune in as we share actionable tips and strategies to help yo…
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Join us on this episode of Making Sales Social as we sit down with Kristi Mitchell, the strategic marketing consultant and founder of Marketing Uncomplicated. In "Marketing Uncomplicated: Simplify, Strategize, Succeed," Christine shares her journey from corporate battle scars to building a clear, no-nonsense marketing strategy that empowers service…
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In this episode of the Making Sales Social Podcast, Hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. delve into the essentials of becoming a LinkedIn micro-influencer. Learn how to optimize your profile, create valuable content, and build trust-based conversations to stand out in your niche. Perfect for professionals aiming to enhance their s…
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In this episode of the Making Sales Social Podcast, host Brynne Tillman sits down with Nirvano Brans, a visionary revenue and sales leader with a decade of experience in high-performance global revenue operations across diverse sectors like fintech, HR tech, and professional services. Nirvano shares his insights on developing go-to-market strategie…
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In this episode of the Making Sales Social Podcast, we explore how to unlock the hidden power of your LinkedIn network. Learn practical strategies for leveraging first- and second-degree connections, using advanced filters to identify your ideal prospects, and engaging them in trust-based conversations—all to boost your sales success without soundi…
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In this episode of Making Sales Social, host Brynne Tillman & guest Mike Brouwer reveal how to transform LinkedIn into your ultimate sales tool. Learn practical strategies to identify your ideal customer profile, leverage first- and second-degree connections, and build powerful referral partnerships—all to unlock hidden opportunities within your ne…
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In this episode of Making Sales Social, we explore the power of LinkedIn's networking tools to unlock hidden connections. Join our hosts as they discuss strategies for using filters and Sales Navigator to identify second-degree connections, build your ideal client profile, and secure warm introductions. Learn how to leverage your network to access …
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In this episode of Making Sales Social, we dive into the delicate balance between leveraging AI tools for sales efficiency and maintaining genuine human connections. We discuss the importance of blending automation with authentic engagement to build trust and relationships. Tune in to learn how to harness AI without losing the personal touch that d…
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Struggling to keep up with content creation? In this episode of Making Sales Social, we reveal how to become a prolific content producer—without writing! Learn how to repurpose a single video into multiple posts, leverage AI for smarter content creation, and use simple strategies like quotes, polls, and recaps to maximize your reach. Tune in to dis…
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In Episode 365 of the Making Sales Social Podcast, Bob Woods sits down with SEO expert and podcasting pioneer Favour Obasi, host of the globally acclaimed We Don’t Play podcast. Favour shares his journey of leveraging SEO, digital marketing, and creative strategies to connect with audiences in 119 countries. Discover how he blends music, content de…
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Bob Woods and Stan Robinson Jr. delve into utilizing LinkedIn's providing services section to enhance your social selling strategy. Discover the dual role it plays, from showcasing your expertise to facilitating requests for proposals. Learn how to effectively communicate your services, leverage reviews for social proof, and expand your outreach wi…
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Join Ana Juneja, a distinguished IP attorney, and Stan Robinson as they explore the intersection of intellectual property law and social selling. Discover crucial strategies for businesses to protect their online content, avoid legal pitfalls, and build a robust personal brand. Ana shares insights on the differences between copyright, trademark, an…
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Join hosts Brynne Tillman, Stan Robinson as they delve into the art of optimizing your LinkedIn profile for 2025. Learn the importance of transforming your LinkedIn page from a resume to a resource, updated tactics for using banners and headlines to improve search engine optimization, and how to convert the profile into a personal landing page attr…
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Join hosts Brynne Tillman and engage with Ron Gupta, Chief Revenue Officer at Evolution IQ, exploring the dynamic intersection of sales and technology. Discover how Ron transitioned from civil engineering to leading revenue growth and his insights on effective sales recruitment. Delve into the impact of AI on sales strategies, the evolving tech lan…
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Join Stan Robinson as he delves into the world of sales and procurement with expert Mike Lander, CEO of Piscari Limited. Uncover the intricacies of how procurement teams impact B2B sales strategies and learn essential tips for navigating RFPs and building strong buyer relationships. Mike shares his insights on leveraging platforms like LinkedIn for…
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Join Bob Woods and Kevin D. Turner on the Making Sales Social podcast as they explore strategies for enhancing LinkedIn profiles, effectively using social selling, and navigating LinkedIn's evolving features. Kevin D. Turner shares insights on personal branding versus "personal blending" and explains recent LinkedIn updates, including changes to au…
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Join Stan Robinson, Jr. as he delves into sales leadership with Paul Morton, CEO of Practical Leadership Academy. Discover how effective sales management is rooted in servant leadership and the importance of putting people first to naturally drive sales. Paul discusses the challenges managers face in shifting their mindset from transactional to rel…
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As a trader, you have to be able to keep a check on your emotions, no matter what the state of play. Like air traffic controller, a sniper. Life or death. My next guest on A Trader’s Life is no stranger to extreme pressure in trading. He’s been trading since the eighties when charts were typically worked up with a pencil and paper. When he was diag…
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Join Brynne Tillman, Bob Woods, and Stan Robinson Jr. on the Making Sales Social podcast as they explore the "12 Days of LinkedIn." This episode focuses on actionable strategies to enhance your LinkedIn presence. Learn how to craft engaging headlines, compelling about sections, and leverage social proximity for networking. The hosts share insights …
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Courtney Johns on, a social media expert, joins Brynne Tillman and Bob Woods on the Making Sales Social podcast to explore effective social selling strategies on TikTok. Courtney emphasizes the importance of creating value-driven, human-centered content, especially for business platforms. She shares insights on crafting engaging TikTok videos that …
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Bob Woods and Stan Robinson Jr. explore strategies for capturing prospects' attention on LinkedIn without being salesy. They outline three steps: viewing profiles strategically, following versus connecting and engaging thoughtfully with substantive comments. Emphasizing relationship-building, they warn against the pitfalls of insincere interactions…
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Jennifer Frye, a sales and marketing expert, joins host Brynne Tillman to discuss effective strategies for building and maintaining a robust sales pipeline. They tackle the integration of sales and marketing, emphasize the importance of targeting the ideal client profile, and explore the power of cold calling in an authentic manner. Jennifer introd…
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Brynne Tillman and Stan Robinson Jr. discuss the launch of askSSL.ai on the Making Sales Social podcast, emphasizing the importance of integrating training, tools, and coaching for effective sales and prospecting. They explore challenges like retaining a personal voice in AI-generated content and managing diverse ICPs. The episode introduces the fu…
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Mark Gambale, CEO of Close With One, joins Brynne Tillman on the Making Sales Social podcast to explore innovative sales frameworks that transform teams. Mark, who has collaborated with top companies like Amazon and Apple, shares insights into closing complex sales efficiently, emphasizing a human-centric approach that saves time and enhances conne…
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Previously a lawyer, now a full time trader, Pablo Fdez Escarzaga from Spain told me he spent his first two years trading the markets "going nowhere". Then, quite by chance, he came across Alla Peters Plocher’s Fibonacci Trading Institute and, within a few months of applying her strategy, his trading improved. Massively. Today he typically makes 10…
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Dive into the Making Sales Social podcast with Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they explore eight powerful ways to express gratitude through LinkedIn. Perfect for nurturing professional relationships, these tips range from endorsing skills and facilitating introductions to engaging with content and sharing insightful posts. Disc…
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Brynne Tillman welcomes Karen Colonna on the "Making Sales Social" podcast to explore the power of resilience in sales and personal growth. With a blend of humor, vulnerability, and practical advice, Karen shares her personal journey and insights on transforming adversity into professional success. Discover how vulnerability, connection, and authen…
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Join Brynne Tillman, Bob Woods, and Stan Robinson Jr. as they unravel the Ten Commandments of Social Selling on LinkedIn. Learn strategic approaches to build genuine connections, respect the sales process, and enhance your social presence. From avoiding the dreaded pitch slap to valuing authentic interaction over automated shortcuts, this episode o…
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Shamara "Star" Cox, a TV producer and business content coach, joins Brynne Tillman to explore the potential of video content in marketing and sales. Discover how coaches and consultants can attract and convert clients by using video storytelling, educational tips, and tailored content strategies. Shamara emphasizes the importance of setting goals f…
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Join Brynne Tillman and Stan Robinson Jr. on the Making Sales Social podcast as they explore 11 innovative strategies to harness curated content for meaningful sales conversations. Discover how to leverage LinkedIn Lives, newsletters, and polls to engage prospects and drive sales without being pitch-heavy. Special mentions include insights from Jeb…
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Dive into the world of artificial intelligence with Dr. Yeshwant Muthusamy on the Making Sales Social podcast. Explore the evolution of AI from its inception to the rise of large language models, and gain insights into the ethical and responsible use of AI in business. Dr. Muthusamy, an AI principal at Improving, shares perspectives on AI's impact,…
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