Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
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Linkedin Learning Free Courses Podcasts
There's no one way to lead. Yet we need to find a way. Our own way. And it can be hard to get right. As we find our way to lead it can be useful to listen to how others found theirs. Each fortnight, I’ll share a rich, unhurried conversation with someone who’s leaned into and learned from the challenges of leadership, change, and life while staying true to themselves. You'll get to experience me doing what I do best: asking the surface-piercing questions to help people see what they couldn't ...
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How do traders do it, overcoming setbacks, managing their risk and reining in their emotions to take chunks of money out of the markets? Showhost Nicholas Penrake chats with traders from all kinds of backgrounds, inviting them to share with us their highs and lows on their way to achieving consistent results. Trading is a tough game – they say only around 5 per cent of those who try actually make a profit. Listen to A Trader’s Life to glean some valuable insights from the market wizards Nic ...
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In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
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How do I find more motivation? How do I find my purpose? Should I quit my job? What's my passion? Should I start my own business? The Whiskey & Work Podcast gets to the root of all of these questions. Each episode is refreshingly honest, comically entertaining, and deeply inspiring, leaving you with tangible takeaways. It covers motivation, goal setting, time management, habits, balance, 9 to 5 careers, and even starting your own business. Your host Kelsey Murphy is a Career & Life Coach for ...
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Ready to supercharge your job hunt? Dive into 'Hire Drive', the go-to podcast for those on the prowl for their next career move. Directly linked to the best-selling "Zero to Hired: Job Hunting in the AI Age" (available on Amazon), this podcast is more than just a companion to the book—it's your GPS for the modern job market. Discover how AI is reshaping recruitment and how you can use it to your advantage. With each episode, we'll break down proven strategies, share success stories, and prov ...
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What if the most dynamic leadership doesn't happen in the stable center or the chaotic unknown, but right at the edge between them? And what if trying to control everything is actually keeping you from discovering what's possible? In this solo episode, I explore leadership through the lens of the coast — that fascinating space where land meets sea.…
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How Small Businesses Can Win with AI and Smart Strategy
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30:02In this episode of Making Sales Social, host Stan Robinson Jr. sits down with Andrew Frazier, founder of Small Business Pro University and known as the Masterpreneur, to explore how small business owners can elevate their sales and marketing through smarter strategies, and the powerful role AI plays in making it all happen.Andrew shares why every e…
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Why LinkedIn Company Pages Enhancements are a Gamechanger
18:25
18:25
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18:25LinkedIn Company Page enhancements are transforming how organizations build visibility and trust. New features make it easier to showcase thought leadership, spotlight employees, and engage audiences with authentic content. For sales and marketing teams, these updates turn the company page into a powerful hub for credibility, connection, and conver…
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Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products
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46:31
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46:31There’s a whole narrative right now that “vibe coding is a bubble” and all the MRR from AI-built apps isn’t real. In this episode, we chat with Jacob Klug, founder of the agency Creme, which specializes in building lovable MVPs on top of tools like Lovable and AI coding assistants. Jacob makes the case that most of the “AI apps are trash” discourse…
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AI Fanning Explained - what happens between user query and AI output and how to exploit it
4:57
4:57
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4:57Brought to you by Graphed.com - https://www.graphed.com/ Graphed is your AI agent for marketing analytics. Connect your data and get insights in minutes. Build dashboards, reports, and chat. Learn more at the link. https://www.graphed.com/ When you hit send on ChatGPT, your garbage six-word query gets enriched while the AI simultaneously launches 8…
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How Smart Systems Create Freedom with Coleen Stubbs
24:50
24:50
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24:50In this episode of Making Sales Social, host Brynne Tillman sits down with Coleen Stubbs, founder of Simplified CEO Systems, to explore how midlife entrepreneurs can transform chaos into clarity through streamlined systems and smart automation.With over 35 years of experience building and selling successful businesses, Coleen shares her journey fro…
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46. Building Great Teams, Shifting from "My" to "Our", and the Power of Being Good Humans | Colin Ellis
48:54
48:54
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48:54What if the very language you use—from "my target" to "our target," from "my client" to "our client"—is either building or breaking the culture you're trying to create? And what if being constantly busy is actually preventing the very work that matters most? In this conversation, I'm catching up with my mate Colin Ellis in a traditional English pub…
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The Connection Economy: Why Human Motivation Outranks the Hard Sell
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51:35In this episode of the Making Sales Social Podcast, host Bob Woods sits down with Natasha Todorovic-Cowan, CEO of Spiral Dynamics and author of Making Change Work, to explore the hidden forces that drive human behavior and connection in sales. Natasha reveals why the key to success in today’s “connection economy” isn’t about scripts or closing tact…
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Sales leaders must model the behavior they want to see. If you’re not active on LinkedIn by sharing content, engaging with others, building your network, your team won’t be either. Your activity sets the tone for what’s expected and what’s possible.By Social Sales Link
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From Hustle to Harmony: Building Irresistible Offers and Sustainable Growth with Chris Rudolph
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23:37
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23:37In this episode of Making Sales Social, host Brynne Tillman sits down with business coach and speaker Chris Rudolph, who’s on a mission to help digital agency founders accelerate growth without the burnout. From his base in Kona, Hawaii, Chris has guided countless entrepreneurs to simplify their offers, eliminate hustle, and focus on what truly dri…
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From Startup to Scale: Mark Gordon on Building Alignment That Drives Revenue
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40:51In this engaging episode of Making Sales Social, Brynne Tillman sits down with her brother, Mark Gordon, a serial entrepreneur and founder of Integrated Go-To-Market Solutions to discuss what it truly takes to build a scalable, sustainable business. Known as “The Rebel CRO,” Mark shares his no-nonsense insights on leadership, alignment, and creatin…
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45. Three Leadership Distinctions That Matter: Curiosity vs. Inquisitiveness, Knowledge vs. Wisdom, and Heroing vs. Hosting
2:37
2:37
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2:37What if the gap between being curious and creating real change is just one small action? And what if the leadership move you've relied on your whole career is actually limiting your impact? This short episode cuts through the noise to explore three powerful distinctions that can transform how you lead. These aren't abstract theories. They're practi…
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The Ultimate Guide to LinkedIn Sales Campaigns
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22:00LinkedIn has progressed from a professional networking site into a powerful platform for sales prospecting and lead generation. Its diverse features enable businesses to connect with potential clients in innovative ways. This guide covers various LinkedIn sales campaign strategies, providing in-depth insights into each method.…
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Your Product Is Your Team: Milton Corsey on Building Leaders Who Thrive
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35:52In this episode of Making Sales Social, Brynne Tillman sits down with leadership expert Milton Corsey to explore how new and emerging leaders can turn potential into performance. Milton shares powerful insights on the mindset shift from individual contributor to team leader, reminding us that your product is your team.He breaks down his empowerment…
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44. Freeing Up Your Future, Redefining Success, and the Courage to Begin Again | Rachel Paris
47:11
47:11
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47:11What if the pinnacle of success you've been climbing towards is actually a trap? When you finally make partner, win the promotion, or achieve the milestone you've been chasing for years, what happens when you discover it's not the answer? When the very achievement that was supposed to bring freedom instead leaves you feeling like a rat in a mill, j…
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Becoming the Go-To Expert: David Newman on Building Market Eminence
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34:12In this episode of Making Sales Social, Brynne Tillman welcomes her first-ever mentor, David Newman, CSP, keynote speaker, and host of The Selling Show. David introduces his groundbreaking framework of Market Eminence, the next evolution beyond thought leadership and personal branding.Discover how to rise above the noise, attract your ideal clients…
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Engaging in Other People's Content on LinkedIn
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21:12You'll learn different ways to engage your prospects to start a conversation with them. Beyond the basics of engaging through your posts, you'll discover advanced techniques like engaging with others' content and the commenters on their post.Find out how this simple action can amplify your reach and influence algorithms. See how your engagement can…
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43. The Four Questions That Transform Leadership Conversations: What, What Is, What If, and What Now
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13:04What if the quality of your leadership came down to the quality of your questions? And what if shifting just one word in how you frame a question could completely change the direction of a conversation? Most leaders ask questions to get answers. But the real power lies in asking questions that unlock thinking, creativity, and action in others. This…
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The Power of Precision: Brad Pearse on Data, Relationships, and Results
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16:27In this episode of Making Sales Social, host Brynne Tillman welcomes Brad Pearse, founder of Simplified Sales, whose award-winning career in B2B sales and business development spans over two decades.Brad shares how a single mentoring experience early in his career completely transformed his approach to sales, from frustration and failure to focus a…
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Tom Segura - a simple process for month-upon-month steady gains
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46:33The traders who tend to survive and thrive are often not the big hitters, they’re the beavers. They build a routine. They take note of what works and what doesn’t work. They err on the side of caution and they blanket FOMO from their existence. Tom Segura is one such trader. Raised in Essex, studied Economics at University, now trading for around s…
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Dominate Page 1: How to Rank 5 Parasite SEO Properties in Hours
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54:38Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc.) to rank quickly for branded, local, and long-tail keywords. We cover indexing workflows, daisy-chain linking, exact-match domai…
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Stop Selling, Start Connecting: Andrew Jenkins on Smarter Social Selling
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24:33In this episode of Making Sales Social, Brynne Tillman sits down with Andrew Jenkins, entrepreneur, speaker, and author of Social Media Marketing for Business to explore what it truly means to make sales social.Andrew shares how today’s best social sellers focus less on the pitch and more on building genuine, valuable connections. He dives into the…
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You Can Get $0.80 CPM from TV Streaming Ads Right now
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39:42Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets. Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim exp…
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42. How to Build Solutions and Cultures That Last | James McCulloch
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51:16
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51:16What if the secret to lasting leadership impact isn't about building your legacy, but about accepting that you're just passing through? And what if the shift from trying to prove yourself to truly backing yourself changes everything about how you show up as a leader? This episode explores how moving from a hero mindset to a host mindset creates las…
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5 Templates to Optimize Your LinkedIn Sales Outreach
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33:59"You’ll uncover not just LinkedIn sales outreach templates, but also the strategic insights behind them. These templates are your guide to crafting personalized messages in your own voice, creating authentic connections. Discover the top 5 templates used by the Social Sales Link team. It’s all about focusing on prospects’ needs and detaching from t…
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From Martial Arts to Master Connector: Building Genuine Human Relationships with Steve Spiro
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38:16In this episode of Making Sales Social, hosts sit down with Steve Spiro, the “Master Connector” a fourth-degree black belt, accomplished speaker, and LinkedIn powerhouse with over 30,000 connections. Steve shares his inspiring journey from art school and advertising to mastering the disciplines of martial arts and sales.Discover how grit, authentic…
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Local SEO: How to Dominate Rankings in Just One Week
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51:39
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51:39Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educat…
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What if the Christmas break you're desperately counting down to won't actually fix what's broken? And what if the way we're running our years (like we run our cars, pushing hard until we desperately need a service) is the very thing keeping us stuck in this exhausting cycle? In this solocast episode, I explore why most of us are caught in an infini…
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The HEART Framework: Turning Conversations into Conversions
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22:49In this episode of Making Sales Social, Brynne Tillman sits down with Tom Jackobs, creator of the Selling with Heart Framework, to explore how empathy and authenticity can transform your entire sales process.With over 30 years of experience, Tom shares how his HEART approach; Hugs, Engage, Ask, Referrals, and Testimonials, helps service professiona…
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Leveraging AI tools has become essential for sales professionals, marketers, business development experts, and entrepreneurs. The magic of AI lies in its ability to generate insightful responses based on the prompts you provide. However, many users struggle to get optimal results due to common pitfalls in prompt writing.…
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Human-Centric Marketing in the Age of AI with Amelie Marivain
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28:33By Social Sales Link
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40. Creating Connection in a Disconnected World, and Space Between the Logs | Jenny Brown
56:13
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Bridging the Gap Between Challenges and Desired Results: A Salesperson's Guide to Success
28:10
28:10
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28:10The goal is to position your solution at the intersection of your client’s challenges and their desired results. For sales professionals, positioning yourself at the center of this overlap is how you become essential to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance…
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From Random Acts of Marketing to Predictable Growth with Michael “Buzz” Buzinski
38:20
38:20
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38:20In this episode of Making Sales Social, Brynne Tillman sits down with Michael “Buzz” Buzinski, a decorated Air Force veteran, serial entrepreneur, international speaker, and bestselling author on a mission to eradicate entrepreneurial poverty.Known as a “visionary marketer” by the American Marketing Association, Buzz shares how business owners can …
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What if the life you're living by default could become the life you're crafting by design? And what if the difference between drifting and deliberately creating your future comes down to one intentional weekend with the person who matters most? In this solocast, I share what happened when my partner Gillian and I carved out a weekend to create our …
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The Real Reason Your Sales Team Isn’t Getting Conversations from LinkedIn
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25:28Your sales team is posting content, sending connection requests, even liking industry news, but conversations aren’t happening. And without conversations, there are no opportunities, no discovery calls, and no revenue.The problem isn’t LinkedIn. The problem is how your team is showing up on LinkedIn. Most sellers are told to “be active” on the plat…
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From Marine to Marketing: Jim Fuhs on Building Trust and Sales with Substack
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47:58In this episode of Making Sales Social, Bob Woods sits down with Jim Fuhs, a Marine Corps veteran turned digital marketing strategist and the president/COO of Fuhsion Marketing. Jim shares his journey from military leadership to becoming a trusted voice in live streaming, content strategy, and social selling.Together, they dive deep into the power …
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38. Questioning Everything, Living Intentionally, and Why Singing in Meetings Changes Everything | Jordan Harcourt-Hughes
49:00
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49:00What if words aren't enough to truly connect with others? And what if there's an entire dimension of communication we're missing, one that could transform how we lead, how we listen, and how we create trust in our teams? Today I'm joined by Jordan Harcourt-Hughes, an abstract painter, writer, and communications specialist who's spent fifteen years …
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The Sales Leader's Ultimate Guide to Sales Navigator Adoption
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30:52As a leader, understanding and leveraging LinkedIn Sales Navigator is essential for driving your team’s sales performance. Sales Navigator is LinkedIn’s premium sales tool, tailored to enhance the sales process for professionals. It offers advanced capabilities that are not available through the basic LinkedIn platform, such as advanced search filt…
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Never Miss a Lead Again: How AI is Transforming Customer Engagement
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22:32In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with David Banko, founder of Calomation, to explore how AI is transforming customer engagement for service-based businesses. Drawing on his journey from gym owner to tech innovator, David shares how his AI-powered virtual receptionist helps business owners capture every l…
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37. When Leadership Feels Like Swimming Upstream
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6:13Feeling burnt out and overwhelmed by constant change? You're not alone, and more importantly, you're not broken. In this thought-provoking episode, Digby explores the paradox at the heart of modern leadership challenges: how the problems we face are both completely beyond our control and entirely within it. Drawing on Viktor Frankl's timeless wisdo…
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Creator Marketing Crash Course: This Guy Built an AI Agent That Finds Creators, Emails Them and Negotiates Pricing
44:42
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44:42https://www.graphed.com/ - AI data analyst to build dashboard and get insights Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko, founder of Stormy AI, shows how their agent finds creators, pulls cont…
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Leverage LinkedIn to Drive Customer Loyalty and Repeat Business
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28:31
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28:31In today's business world, keeping customers happy is crucial. But it's not just about making the sale—it's about keeping them coming back. LinkedIn isn't just for finding new leads; it's a goldmine for building lasting relationships after the deal is done. In this guide, we'll walk through seven simple strategies to drive customer loyalty and repe…
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The Power of Strategic Storytelling in Sales & Marketing
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23:25In this episode of Making Sales Social, we explore how entrepreneurs can use storytelling as a powerful marketing tool. Guest Leslie Capps, known as The Strategic Story Preneur, shares how to uncover your unique story, align it with your brand, and simplify marketing strategies to attract the right audience. Learn how authentic storytelling can bui…
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36. Stepping Into Visibility, Reading the Room, and Why Leadership Isn't About Being Perfect | Cam Fink
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50:36What if the very thing that makes you uncomfortable about being seen is exactly what's holding you back as a leader? Today I'm walking by the ocean and sitting in a Wellington playground with Cam Fink, a videographer who's spent years on the other side of the lens, observing what happens when leaders step into visibility. We explore why being comfo…
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Start LinkedIn Conversations with Insight and Value
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26:14In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into why traditional sales prospecting often falls flat and how to flip the script with LinkedIn Insight Exchanges. Instead of cold pitches and generic outreach, discover how to spark authentic, peer-to-peer conversations that build trust and lead to meani…
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What if the constant firefighting and crisis management that fills our days is actually stealing our chance to create something truly meaningful? And what if the most important work we can do isn't about solving the next problem, but about building something that lasts well beyond our time here? This episode explores how we can shift from reactive …
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Endurance and Entrepreneurship: Lessons from the Ride with Chris Colt
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47:53Bob Woods engages with Chris Colt, renowned as the "Challenge Champion", in this insightful episode. Chris articulates his transition from the corporate world to entrepreneurship, emphasizing the endurance and resilience essential in business. He explores his own experiences, highlighting a decisive moment of resistance to corporate pressure and th…
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Want to Build Real Momentum on LinkedIn Engage 10x More Than You Post
29:17
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29:17Join Bob Woods and Brynne Tillman as they delve into the art of building trust on LinkedIn to enhance social selling. This episode of Making Sales Social explores the powerful 10-to-1 engagement-to-posting rule, demonstrating why thoughtful commenting often outperforms regular posting. Discover how engaging with content from industry influencers an…
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Authentic Sales Narratives to Drive Revenue
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28:59Join host Brynne Tillman as she delves into the power of storytelling with award-winning sales leader Shannon Plumb. Shannon shares her insights on crafting narratives that resonate with clients and drive revenue, emphasizing the importance of authenticity and connection in sales. Discover how connecting with your "why" can transform your sales app…
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