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Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
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A TRADER'S LIFE

Nicholas Penrake

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How do traders do it, overcoming setbacks, managing their risk and reining in their emotions to take chunks of money out of the markets? Showhost Nicholas Penrake chats with traders from all kinds of backgrounds, inviting them to share with us their highs and lows on their way to achieving consistent results. Trading is a tough game – they say only around 5 per cent of those who try actually make a profit. Listen to A Trader’s Life to glean some valuable insights from the market wizards Nic ...
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In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
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How do I find more motivation? How do I find my purpose? Should I quit my job? What's my passion? Should I start my own business? The Whiskey & Work Podcast gets to the root of all of these questions. Each episode is refreshingly honest, comically entertaining, and deeply inspiring, leaving you with tangible takeaways. It covers motivation, goal setting, time management, habits, balance, 9 to 5 careers, and even starting your own business. Your host Kelsey Murphy is a Career & Life Coach for ...
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Ready to supercharge your job hunt? Dive into 'Hire Drive', the go-to podcast for those on the prowl for their next career move. Directly linked to the best-selling "Zero to Hired: Job Hunting in the AI Age" (available on Amazon), this podcast is more than just a companion to the book—it's your GPS for the modern job market. Discover how AI is reshaping recruitment and how you can use it to your advantage. With each episode, we'll break down proven strategies, share success stories, and prov ...
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In this episode of Making Sales Social, Brynne Tillman welcomes her first-ever mentor, David Newman, CSP, keynote speaker, and host of The Selling Show. David introduces his groundbreaking framework of Market Eminence, the next evolution beyond thought leadership and personal branding.Discover how to rise above the noise, attract your ideal clients…
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"The goal is to position your solution at the intersection of your client’s challenges and their desired results. For sales professionals, positioning yourself at the center of this overlap is how you become essential to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhanc…
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In this episode of Making Sales Social, host Brynne Tillman welcomes Brad Pearse, founder of Simplified Sales, whose award-winning career in B2B sales and business development spans over two decades.Brad shares how a single mentoring experience early in his career completely transformed his approach to sales, from frustration and failure to focus a…
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The traders who tend to survive and thrive are often not the big hitters, they’re the beavers. They build a routine. They take note of what works and what doesn’t work. They err on the side of caution and they blanket FOMO from their existence. Tom Segura is one such trader. Raised in Essex, studied Economics at University, now trading for around s…
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Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc.) to rank quickly for branded, local, and long-tail keywords. We cover indexing workflows, daisy-chain linking, exact-match domai…
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In this episode of Making Sales Social, Brynne Tillman sits down with Andrew Jenkins, entrepreneur, speaker, and author of Social Media Marketing for Business to explore what it truly means to make sales social.Andrew shares how today’s best social sellers focus less on the pitch and more on building genuine, valuable connections. He dives into the…
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Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets. Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim exp…
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"You’ll uncover not just LinkedIn sales outreach templates, but also the strategic insights behind them. These templates are your guide to crafting personalized messages in your own voice, creating authentic connections. Discover the top 5 templates used by the Social Sales Link team. It’s all about focusing on prospects’ needs and detaching from t…
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In this episode of Making Sales Social, hosts sit down with Steve Spiro, the “Master Connector” a fourth-degree black belt, accomplished speaker, and LinkedIn powerhouse with over 30,000 connections. Steve shares his inspiring journey from art school and advertising to mastering the disciplines of martial arts and sales.Discover how grit, authentic…
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Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educat…
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In this episode of Making Sales Social, Brynne Tillman sits down with Tom Jackobs, creator of the Selling with Heart Framework, to explore how empathy and authenticity can transform your entire sales process.With over 30 years of experience, Tom shares how his HEART approach; Hugs, Engage, Ask, Referrals, and Testimonials, helps service professiona…
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The goal is to position your solution at the intersection of your client’s challenges and their desired results. For sales professionals, positioning yourself at the center of this overlap is how you become essential to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance…
  continue reading
 
In this episode of Making Sales Social, Brynne Tillman sits down with Michael “Buzz” Buzinski, a decorated Air Force veteran, serial entrepreneur, international speaker, and bestselling author on a mission to eradicate entrepreneurial poverty.Known as a “visionary marketer” by the American Marketing Association, Buzz shares how business owners can …
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Your sales team is posting content, sending connection requests, even liking industry news, but conversations aren’t happening. And without conversations, there are no opportunities, no discovery calls, and no revenue.The problem isn’t LinkedIn. The problem is how your team is showing up on LinkedIn. Most sellers are told to “be active” on the plat…
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In this episode of Making Sales Social, Bob Woods sits down with Jim Fuhs, a Marine Corps veteran turned digital marketing strategist and the president/COO of Fuhsion Marketing. Jim shares his journey from military leadership to becoming a trusted voice in live streaming, content strategy, and social selling.Together, they dive deep into the power …
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As a leader, understanding and leveraging LinkedIn Sales Navigator is essential for driving your team’s sales performance. Sales Navigator is LinkedIn’s premium sales tool, tailored to enhance the sales process for professionals. It offers advanced capabilities that are not available through the basic LinkedIn platform, such as advanced search filt…
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In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with David Banko, founder of Calomation, to explore how AI is transforming customer engagement for service-based businesses. Drawing on his journey from gym owner to tech innovator, David shares how his AI-powered virtual receptionist helps business owners capture every l…
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https://www.graphed.com/ - AI data analyst to build dashboard and get insights Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko, founder of Stormy AI, shows how their agent finds creators, pulls cont…
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In today's business world, keeping customers happy is crucial. But it's not just about making the sale—it's about keeping them coming back. LinkedIn isn't just for finding new leads; it's a goldmine for building lasting relationships after the deal is done. In this guide, we'll walk through seven simple strategies to drive customer loyalty and repe…
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In this episode of Making Sales Social, we explore how entrepreneurs can use storytelling as a powerful marketing tool. Guest Leslie Capps, known as The Strategic Story Preneur, shares how to uncover your unique story, align it with your brand, and simplify marketing strategies to attract the right audience. Learn how authentic storytelling can bui…
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In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into why traditional sales prospecting often falls flat and how to flip the script with LinkedIn Insight Exchanges. Instead of cold pitches and generic outreach, discover how to spark authentic, peer-to-peer conversations that build trust and lead to meani…
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Bob Woods engages with Chris Colt, renowned as the "Challenge Champion", in this insightful episode. Chris articulates his transition from the corporate world to entrepreneurship, emphasizing the endurance and resilience essential in business. He explores his own experiences, highlighting a decisive moment of resistance to corporate pressure and th…
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Join Bob Woods and Brynne Tillman as they delve into the art of building trust on LinkedIn to enhance social selling. This episode of Making Sales Social explores the powerful 10-to-1 engagement-to-posting rule, demonstrating why thoughtful commenting often outperforms regular posting. Discover how engaging with content from industry influencers an…
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Join host Brynne Tillman as she delves into the power of storytelling with award-winning sales leader Shannon Plumb. Shannon shares her insights on crafting narratives that resonate with clients and drive revenue, emphasizing the importance of authenticity and connection in sales. Discover how connecting with your "why" can transform your sales app…
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Join Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they delve into the nuances of making meaningful, non-salesy connections on LinkedIn. The panel explores strategies to identify valuable prospects within your network, the importance of engaging with thoughtful comments, and the power of personalized outreach through video and voice messages.…
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In this episode, we talk with lifelong entrepreneur George Brontén, founder of Membrain, about his journey from struggling to build a sales team to creating a visual sales process that drives consistent results. George shares why he sees "making sales social" as a human-to-human, trust-based connection, not a shortcut. He also reveals how to get sa…
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In this episode of Making Sales Social Live, Bob Woods and Stan Robinson Jr. reveal how to transform your LinkedIn About section from a bland resume into a compelling, customer-focused story. Learn how to speak to your prospects’ challenges, build trust, and spark conversations—without sounding salesy. Plus, get practical tips to structure your sec…
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https://www.graphed.com/ - AI data analyst to build dashboard and get insights AI “agents” have been hyped to death—but very few are truly delivering real-world impact. In this episode, we cut through the vaporware with Christian Wiens, co-founder of Loman, an AI voice agent platform transforming how restaurants handle customer calls, orders, and r…
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In this episode of Making Sales Social, we explore what it truly means to make sales human with Chief Revenue Officer Carla Wade. From hiring hungry, curious professionals to building repeatable, sustainable processes, we dive into the mindset and mechanics of high-performing sales teams. Discover how embracing AI with human intelligence can elevat…
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Join Brynne Tillman, Stan Robinson Jr., and Bob Woods on the Making Sales Social podcast as they explore the shift from the traditional BANT framework to the more customer-focused CHIRP framework, which emphasizes challenges, history, impact, risk, and priority. Discover why this new approach fosters trust-based conversations and aligns better with…
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https://www.graphed.com/ - AI data analyst to build dashboard and get insights If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works—when you do it right. Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine …
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Sriharsha Guduguntla, co-founder and CEO of Hyperbound, joins host Brynne Tillman on the Making Sales Social podcast. Guduguntla shares insights on revolutionizing sales coaching with AI roleplay, enhancing consistency, and scaling training for enterprise teams. Discover how AI-driven role plays can offer objective feedback and cut down ramp times,…
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https://www.graphed.com/ - AI data analyst to build dashboard and get insights AI-driven search (AISEO) is opening a new lane for brands in competitive categories. Joe Davies from FATJOE explains why branded mentions (not just links) are increasingly what LLMs use to decide recommendations—and how teams can systematically earn those mentions. We co…
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In this episode of Making Sales Social, Brynne Tillman, Stan Robinson Jr., and Bob Woods unveil a practical 10-step strategy to help sales professionals become consistent content creators on LinkedIn—without spending more than 20 minutes a week. The trio tackles the barriers of time and authenticity, offering savvy tips to identify trending topics,…
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In this episode of Making Sales Social, Brynne Tillman welcomes Greg Weinstein, founder and CEO of Aggie—an innovative AI tool built to help small businesses show up online without the stress of constant content creation. Drawing from his deep experience in digital media and roles at MTV, Comcast, and Univision, Greg explores what “human to human” …
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In this powerful and soul-shaking episode of Whiskey & Work, Kelsey sits down with one of her dearest friends and longtime creative collaborator, Cathy Heller—author, podcaster, business coach, and transformational teacher. Known for her radiant energy, fearless creativity, and deeply spiritual perspective, Cathy shares what it really means to live…
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https://www.graphed.com/ - AI data analyst to build dashboard and get insights This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Pe…
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What if you could trade the markets in just 30 minutes a day — using AI? Nice idea, but is it even possible? On this episode I talk to Adam Harris, a former City trader turned mentor. He runs a mentorship program - The Forex Masterclass - that blends old-school market know-how with cutting-edge tech. For this episode he talks to me about how he got…
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In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dig into a vital topic for digital sellers: how to bridge the gap between LinkedIn and your owned email list. Learn why relying solely on LinkedIn is risky, how to turn profile visitors into email subscribers, and the strategies behind crafting high-value lead …
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In this episode of Making Sales Social, Brynne Tillman welcomes Kevin Schmitz, a decade-long veteran of LinkedIn’s Sales Navigator team, to share insights on how the platform has evolved from a tech-focused prospecting tool to a powerhouse for B2B engagement across industries. Discover what “making sales social” truly means, why mapping social prox…
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https://www.graphed.com/ - AI data analyst to build dashboard and get insights Unlock the practical side of vibe coding and AI‑powered marketing automations with host Cody Schneider and guest CJ Zafir (CodeGuide.dev). If you’ve been flooded with posts about no‑code app builders but still wonder how people actually ship working products (and use the…
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In this episode of Whiskey and Work, Kelsey sits down with Laura Conley — certified life and weight loss coach, speaker, and creator of The Yummy Mummy Experience — for a refreshingly honest conversation about food freedom, self-trust, and why willpower isn't the answer. Together, they explore how mindset, not macros, is the key to sustainable weig…
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In this lively episode of Making Sales Social Live, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. explore the power of LinkedIn Events to fuel trust-based conversations, enhance visibility, and amplify networking opportunities. Whether you're going live or hosting in person, they walk through the practical steps of setup, tools you need (h…
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In this episode of Making Sales Social, Brynne Tillman sits down with Julie Campbell—The Confidence Whisperer—to explore how performance principles like presence, clarity, and connection empower storytelling in business. Drawing from her rich experience as a performer and coach, Julie shares her “Talk and Be You” methodology and reveals how craftin…
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In this episode of Whiskey and Work, Kelsey sits down with Albiona Rikipi — parent coach, speaker, and creator of The Parenting Reframe — for a conversation that will change the way you think about time, productivity, and your inner eight-year-old. Together, they unpack why feeling like you "never have enough time" usually isn't a scheduling proble…
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