Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
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Linkedin Learning Free Courses Podcasts
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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How do I find more motivation? How do I find my purpose? Should I quit my job? What’s my passion? Should I start my own business? The Whiskey & Work Podcast gets to the root of all of these questions. Each episode is refreshingly honest, comically entertaining, and deeply inspiring, leaving you with tangible takeaways. It covers motivation, goal setting, time management, habits, balance, 9 to 5 careers, and even starting your own business. Your host Kelsey Murphy is a Career & Life Coach for ...
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In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer ...
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How do traders do it, overcoming setbacks, managing their risk and reining in their emotions to take chunks of money out of the markets? Showhost Nicholas Penrake chats with traders from all kinds of backgrounds, inviting them to share with us their highs and lows on their way to achieving consistent results. Trading is a tough game – they say only around 5 per cent of those who try actually make a profit. Listen to A Trader’s Life to glean some valuable insights from the market wizards Nic ...
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Ready to supercharge your job hunt? Dive into 'Hire Drive', the go-to podcast for those on the prowl for their next career move. Directly linked to the best-selling "Zero to Hired: Job Hunting in the AI Age" (available on Amazon), this podcast is more than just a companion to the book—it's your GPS for the modern job market. Discover how AI is reshaping recruitment and how you can use it to your advantage. With each episode, we'll break down proven strategies, share success stories, and prov ...
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Converting Connections to Conversations with LinkedIn
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30:18In this episode, the team dives into one of the most critical (and overlooked) elements of LinkedIn success: your existing connections. Learn how to turn dormant first-degree connections into meaningful conversations that drive business growth. From optimizing your profile to positioning it as a powerful resource—not just a résumé—you’ll hear actio…
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The AI Stack That Makes Our Product Marketing 10x Faster
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40:16Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg Ep. 342 How can you build a robust ideal customer profile with A ? Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating ever…
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Ep 26: Join The Free Creative Nudge Summer School
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9:29
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9:29Ready to boost your creative confidence and reset your habits this summer without overwhelm? In this special episode of Now Go Create, host Claire Bridges shares a brand-new (and totally free) resource: the Creative Nudge Summer School. Our routines change over summer. Whether you’re juggling kids on school holidays, diving into new client projects…
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In this episode, we explore how a former entertainer turned business strategist reshaped his creative hustle into a mission to save one million small businesses by 2050. From selling candy in school to crafting high-impact marketing strategies, our guest shares insights on building trust, leading with value, and turning content into real conversati…
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Get Your Foot In The Door & Grow Your Brand Through TedX With Corean Canty
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55:44In this episode of Whiskey and Work, Kelsey sits down with Corean Canty — former COO, leadership coach, TEDx speaker, and co-founder of Shift to Play — to explore how reconnecting with creativity and play can revolutionize your life and your work. If you’ve ever thought you had to choose between being productive and having fun, this episode will ch…
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This FREE AI Video Tool Makes Ads Faster & Better Than You
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10:17Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb Ep. 341 Did you know most AI video tools are still better at creating 6-8 second clips, than full-length ads? Kipp dives into the latest in AI video, sharing hands-on experiments with new tools and why the viral Cat Olympics video is a perfe…
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7 Buyer-First Content Plays to Power Every Stage of the Sales Funnel
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32:34Explore the world of buyer-first sales funnels in this insightful episode featuring Bob Woods, Brynne Tillman, and Stan Robinson Jr. Discover strategies to shift your content approach, making it more aligned with the buyer's journey and needs. From sparking early curiosity to equipping buyers to champion your product internally, learn how guiding t…
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Integrity and Human Connection in Business
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25:21Brynne Tillman hosts Dr. David Gruder on the Making Sales Social podcast to explore the evolution of sales. Dr. Gruder, a societal well-being futurist, discusses the journey from manipulative selling practices to authentic, relationship-driven sales strategies. With references to historical figures like Edward Bernays, Dr. Gruder traces the shifts …
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Ep 25: Herpes, insurance & fare dodging - creativity earns its keep
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45:13
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45:13Ever wondered how the world’s best creative ideas are born and why some of them come from the unlikeliest places? In this episode of Now Go Create, host Claire Bridges sits down with ex-PepsiCo marketer Arif Haq to deconstruct some of this year’s most standout campaigns from the Cannes Lions International Festival of Creativity. We want to figure o…
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How We Hit 100K+ launch, With A Micro Summit Put Together In 1-Day (While Growing Our Email List & Creating 4-Months Of Repurposed Content)
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1:44:40In this solo episode of Whiskey and Work, Kelsey Murphy pulls back the curtain on what it really looks like to build a fulfilling career and meaningful life. With her signature mix of honesty and encouragement, Kelsey shares raw insights and behind-the-scenes moments that most people don’t talk about. If you've ever felt like you're doing everythin…
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Ep. 340 Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago? Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI…
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How I Turned Perplexity Labs into a Marketing Machine
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27:29Ep. 339 Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks? Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, lev…
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Giving and Receiving Recommendations on LinkedIn
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28:34In this episode of Making Sales Social Live, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into one of LinkedIn’s most overlooked features—recommendations. Discover how giving and receiving thoughtful endorsements can build social proof, shorten the sales cycle, and boost credibility. From crafting compelling narratives to asking for …
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From Transcript to Traffic: AI-Powered Marketing
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39:57In this episode of Making Sales Social, Brynne Tillman sits down with digital marketing powerhouse Matt Diamante, founder of Hey Tony!, to uncover how small businesses can turn everyday conversations into high-converting content. From using AI tools like ChatGPT to reverse-engineering top-ranking pages, Matt shares actionable strategies that drive …
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Ep 24: Demystifying strategy with Julian Cole
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52:13What exactly is strategy and why does it seem so confusing (or intimidating) to so many of us? In this episode of Now Go Create, Claire Bridges talks to Julian Cole, the globally renowned strategy consultant and educator who has worked with brands like Uber, Apple, Facebook, and Disney. If the word ‘strategy’ makes you think of war generals, chess …
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Learn Your Unique Productivity Style To Master Energy Management Instead Of Time Management With Amber Deibert
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57:37In this episode of Whiskey and Work, Kelsey Murphy sits down with the incredible Amber Deibert, a performance coach who teaches fast-paced professionals how to actually work smarter, not harder. We always hear this phrase, but Amber breaks it down into real, actionable steps you can start using today. Get ready to learn how to create more efficienc…
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These AI Tools Can Make a $50k Ad for $500
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15:50Ep. 338 Is AI video ready for primetime—or just a viral fad? Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and marketers in 2025. Learn more on the latest viral AI video sensations (like cats in the Olympics!), the rapid rise in quality and accessibility of tools li…
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5 Powerful Sales Navigator Features for B2B Sales Success
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22:27In this episode of Making Sales Social, host Stan Robinson Jr. takes the reins to explore five powerful Sales Navigator features that can supercharge your B2B outreach. From targeted search filters and intent signals to customizable alerts and curated lists, discover how this premium LinkedIn tool helps sales pros stay laser-focused, uncover new op…
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Use This Free Tool To Win Traffic From ChatGPT
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14:07Ep. 337 There’s a free tool that can help your brand show up more in AI-powered search results! Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and t…
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Ep 23: Your next job doesn’t exist yet with Christopher Bishop
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44:42Are you feeling overwhelmed by the pace of change at work, worried about AI or just not sure where your own career goes next? This episode of Now Go Create might be the creative inspiration you need. Claire is joined by Christopher Bishop, a self-styled “Chief Reinvention Officer,” ex-touring rock musician turned IBM exec, and now author of the new…
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Prove It: Personal Branding That Builds Trust on LinkedIn
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32:37In this episode of Making Sales Social, Brynne Tillman welcomes back the ever-insightful Kevin D. Turner, Managing Director of TNT Brand Strategist and a LinkedIn power-user known for amplifying new features and elevating professional profiles. Kevin shares his top strategies for standing out on LinkedIn—without the brag—focusing on authenticity, c…
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The Guilt-Free Flexible Plan To Build Financial Wealth + Freedom With Aryeh Sheinbein
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49:29In today’s episode of Whiskey and Work, Kelsey sits down with Aryeh Sheinbein to have an honest, behind-the-scenes conversation about the real costs of running a business and launching offers. This is not your typical money chat filled with spreadsheets and dry budgeting talk—instead, they explore the real numbers, the surprising expenses, and the …
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How to Rank #1 in ChatGPT Results (AI SEO Strategy)
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48:10
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48:10Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in sear…
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I Tested 5 AI Prompts That Replace Weeks of Creative Work
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40:35Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatabl…
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7 Places to Help Inspire Your LinkedIn Content
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14:23In this special Memorial Day edition of Making Sales Social Live, host Brynne Tillman walks us through seven powerful ways to spark LinkedIn content ideas. From capturing your own genius and handling objections to leveraging influencer content and client success stories, this episode is packed with strategies to keep your LinkedIn presence fresh an…
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Embrace AI or Risk Falling Behind in Your Career
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37:50Join Steve Cunningham of the Simple AI Income Institute and host Bob Woods on the Making Sales Social podcast as they delve into leveraging AI to transform productivity, performance, and profit. Discover how AI is revolutionizing roles, with insights on becoming an AI performance engineer and overcoming common misconceptions about AI in business. U…
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What do you do when your brilliant idea just isn’t getting noticed? In this launch episode of our new “Creative Dilemmas” feature, Claire tackles Nicky’s real-life challenge: she’s poured her heart into designing and patenting the Wedgee Box, a beautiful, shoe-saving solution for travellers but isn’t seeing the sales or engagement she hoped for, es…
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AI Just Replaced a $100K Sales Analyst for $20/Month
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28:36Ep. 334 For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business. Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, …
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This AI Does in 20 Minutes What Takes Video Teams 20 Days
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42:23Ep 333 In five years will the majority of social video will be AI-generated? Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism …
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In this episode, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into the power of LinkedIn video for sales professionals. With LinkedIn prioritizing video content, leveraging this tool effectively can build trust, foster connections, and spark conversations. The team explores five strategic ways to use video on LinkedIn, sharing expert…
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Selling to Farmers: The Psychology Behind Rural Sales
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23:14In this episode, host Brynne Tillman welcomes St John Craner, a seasoned expert in rural sales and marketing. As the Managing Director of Agrarian Rural Marketing, St John shares his insights into the psychology of sales and how businesses can effectively connect with farmers. From understanding the human side of selling to breaking sales barriers …
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How do you really know if an idea is any good? Can you truly judge creative work without getting tangled in your personal taste or letting your biases get in the way? In this episode of Now Go Create, I dig into the messy, often emotional process of evaluating creative ideas. It's award show season, and competition for gongs is fierce. I’m joined b…
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Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder
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48:13Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team st…
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In this episode, Brynne Tillman and Bob Woods dive into the power of permission-based messaging and how it outshines traditional cold outreach—especially on LinkedIn. From a real-world study comparing unsolicited links vs. permission-first outreach to practical scripting examples, they break down why slowing your sales process can actually speed up…
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Leading Through Resistance: Building Adaptive Cultures in Sales
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35:11In this episode of Making Sales Social, host Brynne Tillman welcome Eric Kebschull, company culture strategist and co-founder of Well-Led Strategies. Eric dives into the leadership challenges faced by sales teams today—especially during times of change—and how fostering adaptive, collaborative cultures can lead to long-term success. From humanizing…
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Claude 4 is INSANE! Connect to all Apps + Automate Workflows
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27:21Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations. Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketi…
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Ep 20: Rule breakers & rebels - how to challenge the status quo
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25:09
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25:09When’s the last time you broke a rule not recklessly, but smartly, strategically, and creatively? This week on Now Go Create, Claire Bridges explores the maverick mindset that drives creative breakthroughs, inspired by her conversation with Graham Goodkind (Frank PR) and high-jump legend Dick Fosbury, whose “Fosbury Flop” didn’t just win medals but…
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How I Create Expert-Level Presentations Using AI in 20 Minutes (2 Prompts)
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22:45Ep. 330 What if you could create a world-class presentation with just two AI prompts? Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in t…
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I Created a $200k MBA-Level Marketing Course with 1 AI Prompt
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13:41Ep. 329 What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free? Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-…
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Establishing a Productive Daily Routine on Linkedin
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24:09In this episode, Brynne Tillman joins Bob Woods to share her step-by-step daily LinkedIn routine designed to spark authentic conversations without being salesy. From checking notifications and managing connection requests to leveraging tools like GetMagical and using mobile video messages, Brynne walks through how to stay productive—and social—on L…
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Ep 19: Why being a d**k Is a creative compliment - Graham Goodkind
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1:00:54He trademarked the word talkability and then watched the rest of the PR world borrow it. Frank PR founder Graham Goodkind joins the Now Go Create podcast this week to talk fame, making ideas, creative bravery, and why being a dick is the highest creative compliment. Graham is the founder of Frank, the PR agency known for creating ideas that are imp…
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Using GPT-o3 to Replace My Creative Director (FREE PROMPT)
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7:52Ep. 328 Could an AI model be the world’s best creative director? Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns,…
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Reputation, Recognition & Revenue: Winning Formula
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25:35In this episode, we sit down with Karen Hall, Founder and Managing Director of Ripple Marketing, to explore how strategic recognition and authentic social selling can transform your business. Karen shares why building a reputation—through awards, client relationships, and credibility—is key to attracting both clients and talent. Discover how to pos…
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Establishing A Productive Daily Routine on LinkedIn
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24:39Join Brynne Tillman and Bob Woods as they discuss strategies for establishing a productive daily LinkedIn routine to enhance your social selling efforts. Brynne shares her daily practices, from managing notifications and profile views to crafting engaging messages and leveraging networking opportunities. Discover how to strategically engage with co…
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Debra Eckerling, an award-winning author and goal strategist, joins Stan Robinson on the Making Sales Social Podcast. Debra introduces her DEB Method, a simple yet effective approach to achieving personal and professional goals. Discussing her latest book, "52 Secrets for Goal Setting and Goal Getting," she shares insights from industry leaders acr…
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Become a Google-Level Prompt Engineer in 20 Minutes
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15:01Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics. Mentions Want our PDF-to-Prompt Engineer Prompt? Get it here…
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