Best Lender Link Podcasts (2025)

1
Negotiating a Home Sale: A Conversation Between Real Estate Agents 33:15

Play Pause

4d ago33:15

33:15

This podcast is your daily seat at the table for real estate roleplay, skill building, and business growth. In today’s episode of the Real Estate Practice Podcast, you will hear a live role-play of a seller’s agent negotiating with a buyer’s agent over an active offer. The conversation covers how to open the call, set the tone, and gather the detai…

1
Navigating What’s Next in Private Lending: Trends, Strategy, and Vision with Anthony Geraci 59:46

20d ago59:46

59:46

Rocky Butani interviews Anthony Geraci, founder of the newly re-launched Geraci Law Firm and a long-time leader in the private lending space. Anthony discusses his recent split from the firm he originally built, his continued focus on supporting private lenders, and his vision for the future of the industry. Anthony shares his perspective on major …

1
California Bridge Lending with Rubicon Mortgage Fund 54:55

26d ago54:55

54:55

Rocky Butani interviews Vance Hillstrom, CEO of Rubicon Mortgage Fund, for a wide-ranging discussion on California’s evolving real estate market, Rubicon’s conservative lending philosophy, and what it takes to survive and thrive in today’s private lending landscape. Rubicon has been originating bridge loans for nearly 20 years, funding deals exclus…

1
DSCR Rental Loan Guidelines and Trends with American Heritage Lending 53:10

1M ago53:10

53:10

Rocky Butani interviews Dave Orloff, CEO of American Heritage Lending for an in-depth discussion on DSCR (Debt Service Coverage Ratio) loans. They explore current market trends in mid-2025, interest rate volatility, updated loan guidelines, and what makes AHL’s DSCR program stand out — including high LTV options, 40-year loan terms, fee stacking, a…

1
Inside Yieldi: Strategic Bridge Lending for CRE, Land and Luxury Homes 50:41

2M ago50:41

50:41

Yieldi's principals, Joe Ashkouti and Josh Lloyd, spoke with Rocky Butani to talk about bridge loans for commercial and residential investment properties, their lending guidelines, the company's unique capital structure, and more. Visit Yieldi's profile on PrivateLenderLink.com to learn more and to contact them: https://privatelenderlink.com/profil…

1
Private Lending in New York City with We Lend 53:32

2M ago53:32

53:32

Solomon Suleymanov, Partner and Director of Originations at We Lend LLC, spoke with Rocky Butani to talk about private/hard money lending in the New York City metro area. Visit We Lend’s profile on PrivateLenderLink.com to learn more and to contact them: https://privatelenderlink.com/profile/we-lend-llc/?utm_source=lender-link-podcast This intervie…

1
Creative Small Balance CRE Hard Money with Gelt Financial 1:05:44

3M ago1:05:44

1:05:44

Jack Miller, President of Gelt Financial, spoke with Rocky Butani to talk about hard money loans for small commercial properties, their unique lending guidelines, the company's long history, and more. Visit Gelt’s profile on PrivateLenderLink.com to learn more and to contact them: https://privatelenderlink.com/profile/gelt-financial/?utm_source=len…

1
New England Private Lending with Cardinal Capital Group 1:17:15

3M ago1:17:15

1:17:15

Briana Hildt, Co-Founder and CEO of Cardinal Capital Group, shared some insights about private lending in New England, the state of the market, their lending guidelines, the company's growth over the past few years, and nuggets about each of the different metro areas in the region. Visit Cardinal's profile on PrivateLenderLink.com to learn more and…

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Jon Hornik Talks Capital Markets, Trade Tensions, and the National Private Lenders Association 45:15

4M ago45:15

45:15

Jon Hornik spoke with Rocky Butani to share his thoughts on the trade war’s impact on the private lending industry as of late April 2025. He also shared insights about the National Private Lenders Association (NPLA). Hornik serves as the Founder, Executive Director, and General Counsel of the NPLA. In addition, Hornik is the Managing Partner and Ch…

1
RBI Private Lending's National Expansion and Insights about Florida 53:43

4M ago53:43

53:43

Andres Saias, Chief Lending Officer at RBI Private Lending, spoke with Rocky Butani to share some insights about their growth in the past few years, their national expansion, and what's happening in Florida. Visit RBI's profile on PrivateLenderLink.com to learn more and to contact them: https://privatelenderlink.com/profile/rbi-mortgages/?utm_sourc…

1
Private Lending Capital Markets and Debt Funds Update by Kevin Kim 2025 Q1 44:18

5M ago44:18

44:18

Kevin Kim, securities attorney and partner at Geraci LLP, spoke with Rocky Butani to share some insights about private mortgage funds and the secondary market for private lending in early 2025. Kevin specializes in fund formation and has assisted tons of private lending companies with securities and capital raising legal matters. Visit Geracis prof…

1
Downsizing Opportunity 25:33

5M ago25:33

25:33

In this scenario, you are reaching out to a prospective homeowner who may be considering downsizing to a smaller home. Your goal is to discuss the benefits of downsizing and understand their needs and preferences. Strong communication skills Knowledge of local housing market Ability to build rapport and establish trust Understanding of downsizing b…

1
DMV Real Estate Investing and Lending with Clear Sky Financial 58:11

6M ago58:11

58:11

Charlie Einsman, Co-Founder of Clear Sky Financial spoke with Rocky Butani to share some insights about real estate investing and lending in the DMV region (DC, Maryland, Virginia). Find out what's happening with real estate in each of the 3 states (2025 Q1), learn about Clear Sky's unique lending program for real estate investors, and more. Visit …

1
Jeff Tesch's Insights and RCN Capital Updates 2025 Q1 36:05

6M ago36:05

36:05

Jeff Tesch, CEO of RCN Capital spoke with Rocky Butani to share some insights about a variety of topics in private lending: 2024 loan volume, interest rates, insurance challenges, multifamily financing, 2025 predictions, RCN's wholesale program and more. RCN is mostly a wholesale lender serving loan originators, and they have a small retail divisio…

1
Lender Link Report : February 2025 23:29

6M ago23:29

23:29

Rocky Butani provides a report about private lending and Lender Link: thoughts about 2024, predictions for 2025, updates on our podcast, a few new lenders that were recently added to PrivateLenderLink.com, our new AI project and industry conferences. Visit this page on our website to see a list of all the private lending conferences in 2025: https:…

1
Leave Business Cards with a For Sale By Owner (FSBO) 24:03

6M ago24:03

24:03

In this scenario, you are engaging with For Sale By Owner (FSBO) homeowners. Your goal is to leave your business card with the homeowner and establish a mutually beneficial relationship. Requirements: Confidence to approach FSBO homeowners. Effective communication skills. Professional appearance and demeanor. A willingness to assist homeowners with…

1
Security Financial Services | Northern California Private Lending 1:06:29

6M ago1:06:29

1:06:29

In the 6th episode of the Private Lending Insights Podcast, Rocky Butani interviewed Marc Rouda and Alexis Rouda from Security Financial Services to learn all about private lending in Northern California. They talked about their loan program, Bay Area private money trends, tenants in common deals in San Francisco and more. The company was establish…

1
Private Construction Financing by Center Street Lending 54:03

6M ago54:03

54:03

In the 5th episode of the Private Lending Insights podcast, Rocky Butani interviewed Jeremiah Wiedman and Erik Brown from Center Street Lending to learn all about ground-up construction for residential investment properties and small multifamily properties throughout the United States. We talk about trends in 2024-2025, requirements to get a loan, …

1
100% Financing Program by Rehab Financial Group 30:29

7M ago30:29

30:29

In the 4th episode of the Private Lending Insights podcast, Rocky Butani interviewed John Santilli from Rehab Financial Group to learn all about their 100% financing loan program for residential real estate investors. We go in-depth to cover all the requirements, the pricing structure, costs, draw process and much more. Visit RFG's profile on Priva…

1
Lead Generation: SOI - Care Call to Friends, Family and People Who Know You 26:42

8M ago26:42

26:42

In this scenario, you conduct a brief “Care Call” to connect with your sphere of influence (SOI) such as friends, family, co-workers, etc. expressing genuine interest in their well-being (Use F.O.R.D.) while subtly introducing the possibility of assisting with any real estate needs and requesting contact information for potential opportunities. Req…

1
State Licensing for Private Lending 31:10

8M ago31:10

31:10

Rocky Butani interviewed Jennifer Young, Partner at Geraci LLP, to learn which states require a licensed to originate private mortgages (aka hard money loans) secured by investment real estate. Geraci LLP is the largest law firm in the United States for private lending and offers a variety of legal services - compliance, licensing, securities law, …

1
The Rise of American Heritage Lending 31:03

9M ago31:03

31:03

Rocky Butani interviewed Dave Orloff, CEO of American Heritage Lending, a national direct private lending company based in Irvine, California. They offer a variety of financing options to residential real estate investors in 45 states: DSCR 30-year rental loans, fix & flip, ground-up construction and short-term bridge loans. The company has grown i…

1
Determining If An Interested Buyer Visiting an Open House Is Qualified To Purchase 26:01

9M ago26:01

26:01

In this scenario, you’re hosting an open house, greeting visitors, sparking their interest in the property, and guiding them toward securing financial pre-approval for a smoother buying process. Requirements Friendly and approachable. In-depth knowledge of home buying steps. Strong network of reputable lenders. Clear and persuasive communication. T…

1
Buyer Presentation: Explaining The Home Buying Process in 15 Steps 28:30

10M ago28:30

28:30

In this scenario, you are providing the buyer with an overview of the 15 steps involved in the home buying process. This aligns with the slide in your buyers presentation called, “The Home Buying Process.” You explain each step in detail, from the initial meeting to closing and getting the keys. Knowledge and expertise in the home buying process. E…

1
SOI Contact Update and Lead Exploration 20:15

10M ago20:15

20:15

In this scenario, you reconnect with a member of your Sphere of Influence (SOI) to update contact information and subtly explore potential real estate leads. Requirements Strong communication skills Organizational abilities Effective networking skills Awareness of real estate opportunities The intention is to reconnect with members of your Sphere o…

1
Private Lending Insights Podcast Overview 3:50

10M ago3:50

3:50

In the first episode of Private Lending Insights, Rocky Butani, provides an introduction and overview of the podcast, which is hosted by Lender Link. We operate PrivateLenderLink.com, a website were real estate investors and mortgage brokers find direct private lending companies (aka hard money lenders) throughout the United States.…

1
Home Sweet Home A Buyer’s Guide to Real Estate Credits (Buyer Objection) 25:41

10M ago25:41

25:41

In this scenario, you are helping a first-time home buyer understand real estate credits and how they can reduce the overall cost of purchasing a home. Understanding of real estate credits and how they impact a deal. Strong communication to explain financial concepts simply. Ability to provide clear examples of how credits can save buyers money. A …

1
1-0 Buydown Explanation and Lender Introduction for Home Buyers 33:57

10M ago33:57

33:57

In this scenario, you introduce the concept of a “1-0 Buydown” to a curious home buyer, providing clear explanations and facilitating a connection with their preferred lender for further exploration. Effective communication skills. Expertise in mortgage options. Strong lender connections. A customer-focused approach. Download PDF of this Script The…

1
Lead Generation: Qualifying Open House Visitors as Potential Buyers and Sellers (also Navigating Dialogue Post NAR Settlement) 29:32

11M ago29:32

29:32

In this scenario, you are the listing agent interacting with potential buyers and sellers at an open house. You aim to gather information about their real estate needs while representing the seller’s interests. If the visitor shows interest in working with you, an appointment to discuss representation and agreements would be necessary. Requirements…

1
Lead Generation: FSBO - Converting Casual Conversations at Meet-Ups into Real Estate Connections 30:01

1y ago30:01

30:01

In this scenario, you are a real estate agent attending a generic meet-up event. You overhear someone mentioning they are selling their home on their own (FSBO), and you naturally segue into a conversation about their sale while still participating in the event's activities. Requirements Engage genuinely in the meet-up activities Listen for opportu…

1
Lead Generation: Geographic Farming - Circle Prospecting Around Just Listed, Just Sold or In Escrow in Your Farm Area 34:30

1y ago34:30

34:30

In this scenario, you contact homeowners around a recently listed, sold, or in-escrow property in your farm area to inform them about its status and gauge their potential interest in the market. Requirements Stay informed about recent listings or sales. Identify neighboring homeowners. Contact homeowners to inform and gauge interest. Communicate ef…

1
Homebuyer/Seller Workshops: Interactive Homebuyer and Seller Workshop 23:30

1y ago23:30

23:30

In this scenario, you are hosting a workshop for potential homebuyers and sellers, providing valuable information and engaging in direct conversations. Requirements Comprehensive Knowledge Engaging Presentation Skills Effective Communication Follow-Up Resources Download This Script The intention is to educate potential buyers and sellers, build tru…

1
Seller Objections: Explaining the Win-Win Commission 24:32

1y ago24:32

24:32

In this scenario, you are having a conversation with a homeowner who is objecting to the commission rate you have set. Your goal is to explain the benefits of the commission structure and overcome the homeowner's objections to secure the listing at your requested commission rate. Strong communication skills In-depth knowledge of the local real esta…

1
Explaining the Net Sheet to a Homeowner 27:11

1y ago27:11

27:11

In this scenario, you are discussing the net sheet with a homeowner who needs to sell their home, focusing on expenses and the total amount they will receive without mentioning commission percentages. Clear and Detailed Net Sheet Focus on the Bottom Line Open Communication Reassurance and Confidence Download This Script The intention is to explain …

1
Social Media/Internet Leads: Initial Outreach for Social Media Leads 26:39

1y ago26:39

26:39

In this scenario, you are reaching out to a potential client who has engaged with one of your real estate posts on social media. Strong Social Media Presence Effective Communication Skills Market Knowledge Follow-Up Strategy Download This Script The intention is to initiate a conversation with a social media lead and assess their interest in buying…

1
Connecting With A New Social Media Lead 27:11

1y ago27:11

27:11

In this scenario, you reach out to a social media lead who has recently accepted your friend request to introduce yourself and offer your real estate services. Requirements Strong Communication Skills Local Market Knowledge Proactive Follow-up Strategies Social Media Savvy Download this script The intention is to establish a friendly connection and…

1
Suppliers: Calling Vendors and Establishing Referral Relationships 28:30

1y ago28:30

28:30

In this scenario, you are a real estate agent looking to establish referral relationships with local businesses. You believe collaborating with business owners can be mutually beneficial, as you can refer clients to their services while they refer potential buyers or sellers to you. Requirements Strong communication skills Knowledge of local busine…

1
Buyer Offers and Negotiations: Strategic Offers and Maximizing Negotiation Success 34:22

1y ago34:22

34:22

In this scenario, you are advising your buyer on the importance of strategic offers and negotiations. You highlight the balance between competitiveness and respecting property value while considering the seller’s perspective while approaching negotiations strategically. Requirements Strong understanding of the local real estate market. Effective co…

1
Cold Calling/Door Knocking: Calling Out-of-State Landlords 24:29

1y ago24:29

24:29

In this scenario, you’re reaching out to out-of-state landlords who own rental properties in your local area. You engage them in a conversation about potentially selling their properties and to address any concerns or objections they may have. Requirements Knowledge of local rental market trends. Understanding of landlord challenges and concerns. S…

1
Ongoing Service to Buyer: Setting Expectations for Ongoing Service with First-Time Home Buyers 34:33

1y ago34:33

34:33

In this scenario, you are engaging in a dialogue with a first-time home buyer, focusing on setting expectations regarding your ongoing service to them. Requirements Strong communication skills In-depth knowledge of the local real estate market Ability to provide personalized guidance and support to first-time home buyers Excellent negotiation and p…

1
Preparing the Buyer: Finding Your Dream Home Together 31:27

1y ago31:27

31:27

In this scenario, you focus on guiding a potential home buyer through the process of finding their home. You instill confidence by highlighting your expertise and dedication to assisting them in their home search. Requirements Knowledge of the local real estate market. Communication and negotiation skills. Strong networking abilities to access a wi…

1
Seller Presentation: Seller Interview 34:53

1y ago34:53

34:53

In this scenario, you’re the listing agent conducting an initial sellers interview with a homeowner. Your objective is to ask key questions, understand their motivations, and establish a connection. Requirements Communication Skills Organizational Skills Market Knowledge Adaptability Download This Script (PDF) The intention is to guide you in a str…

1
Words and Phrases: Winning Real Estate Negotiations Using Strategic Words and Phrases to Close Deals 33:32

1y ago33:32

33:32

In this scenario, you are communicating with a home buyer about the process of making offers and negotiations using specific words and phrases. Requirements Strong communication skills. In-depth market knowledge. Negotiation expertise. Empathy and patience. Download This Script (PDF) The intention is to demonstrate how you can use the Word or Phras…

1
Words and Phrases: Navigating Home Buying With Expertise And Ongoing Support 33:39

1y ago33:39

33:39

In this scenario, you are discussing ongoing services with a potential home buyer using specific words and phrases to create a tailored experience. Requirements In-depth market knowledge Strong communication skills Negotiation expertise High ethical and professional standards Download this Script (PDF) The intention is to demonstrate how you provid…

1
Words and Phrases: How to Prepare Home Buyers for Success 29:15

1+ y ago29:15

29:15

In this scenario, you utilize a variety of strategies, including words and phrases to assist clients in preparing for the home buying process. Requirements Local market expertise Strong communication abilities Financial know-how Negotiation and problem-solving skills The intention is to encourage home buyers to take the necessary steps, such as get…

1
Social Media/Internet Leads: What’s Driving Your Home Search 27:04

1+ y ago27:04

27:04

In this scenario you engage with a lead who has been browsing on your website and is considering upgrading to a larger home due to a growing family. The lead expresses specific needs like more bedrooms, a bigger backyard, and a home office. You identify these preferences, recommend getting pre-approved for a mortgage, and offer to provide lender re…

1
Social Media/Internet Leads: Answering Your Social Call 30:42

1+ y ago30:42

30:42

In this scenario, you respond to a lead who contacted you through social media. The lead is interested in learning about the home-buying process but feels overwhelmed. You engage them by providing information on pre-approvals and recommending lenders, setting the stage for a future consultation to discuss their home preferences and start the proper…

1
Social Media/Internet Leads: Your Ad Caught My Eye 30:24

1+ y ago30:24

30:24

In this scenario, you receive an inquiry from a lead who saw your ad online about assisting home buyers. The lead is feeling overwhelmed and seeks guidance on the home-buying process. You engage them by understanding their needs, offering assistance in property search, and scheduling viewings to help them start their home-buying journey. Requiremen…

1
Social Media/Internet Leads: Unveiling Your Dream Home 32:53

1+ y ago32:53

32:53

In this scenario, you receive an inquiry from a lead who saw a property on Zillow/Redfin. The lead is interested in a property they saw online. You engage them by acknowledging their interest and highlighting the property’s features. You then offer to schedule a virtual tour, focusing on their preferred areas of the home. Requirements Knowledge of …

1
Seller Objections: I Want to List at My Price then Come Down if it Doesn’t Sell (and marketing at the end) 41:29

1+ y ago41:29

41:29

You are on a listing appointment with a potential seller. They want to list at a higher price that they think it’s worth first. Then, lower the price if it does not sell. Requirements Strong communication and negotiation skills In-depth knowledge of the local real estate market Ability to educate and address client concerns Persuasive and empatheti…