Ever found yourself staring in the wine aisle at your local grocery store or sitting at a restaurant, totally clueless about which wine to choose? You know what you like when you taste it, but when it’s time to pick a bottle for your next dinner party or match it with a meal, you’re scanning labels, Googling wine pairings, and still second-guessing every choice. But here’s the thing: You don’t need to be a sommelier to enjoy wine confidently. With the right knowledge and a little guidance to ...
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Kristi Mayfield Podcasts
Join friends and fellow wine enthusiasts Charisse Henry (WSET2) and Kristi Mayfield (WSET3) on Somm Women Talk Wine, where we dive into all things wine with passion and expertise. Kristi’s knack for simplifying wine education into bite-sized, accessible nuggets perfectly complements Charisse’s extensive experience in the service industry—creating a match made in wine heaven! Each episode is packed with wine insights, tips, and tricks to help you craft your own fantastic wine experiences. We ...
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Stories from Super SMART Women that will inspire. Women who Serve, Mentor, Applaud, Reflect and Teach others to be the best versions of themselves they can be. Hear their stories - join their journeys.
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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Courtney Elmer | PodLaunchHQ.com
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, a ...
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Coravin’s Greg Lambrecht On Reclaiming Your Wine To Make Every Bottle an Occasion
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45:31Send us a text Tired of letting half-open bottles of wine go to waste—or waiting years to open a special bottle, only to find it’s past its prime? Wine preservation becomes exhilarating as Coravin inventor Greg Lambrecht joins Kristi Mayfield to reveal the transformative power of this breakthrough wine gadget. Uncorking more than preservation, Greg…
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Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered
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20:15Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a…
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5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth
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23:34Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I…
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Does Wine Get Better With Age? Unlock The 3 Secret Ingredients For A YES!
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22:09Send us a text Ever wondered if that special bottle in your wine rack is destined to become legendary—or just flat? Let Kristi Mayfield, certified wine expert, arm you with everything you need to confidently answer, “Should I age this wine, or pop it tonight?” Learn why only 1-5% of wines truly benefit from aging, and unravel the confusing myths su…
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Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet
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12:12Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype,…
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These Wine Storage Temperature Enemies Are Ruining Your Wine
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19:24Send us a text Ever wondered if your prized bottles are safe on that decorative wine rack? This episode of Everyday Sommelier reveals the biggest wine storage mistakes most collectors make (hint: that gorgeous spot on top of your fridge is a disaster for your wine) and gives you the wine storage strategy you need—no cellar required. Kristi Mayfield…
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Fix My Pod | Is Your Audience Too Broad to Grow? Here's How to Tell
27:05
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27:05You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners…
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From Fear to Confidence Unlock the Power of Tannins in Wine
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15:49Send us a text Ever feel overwhelmed when handed the wine list at a business dinner, worried about making the wrong choice—especially when it comes to tannin in wine? This episode of Everyday Sommelier with Kristi Mayfield dives deep into what tannins really are, why they’re not the enemy of great wine, and how understanding them can become your su…
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Q + A | How Do You Make Listeners Care About Non-Trendy Topics?
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16:45Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about? In this episode, I’m answering both and showing …
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Wine On Tap Anxiety: What To Do When There’s No Wine Bottle in Sight
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14:25Send us a text Ordering wine at a restaurant is changing fast, and traditional glass bottles are no longer the only option on the table. This episode of Everyday Sommelier dives into the hottest restaurant wine trend: alternative wine packaging—from wine on tap and kegs to cans, Bag-in-Box, and eco-friendly recycled bottles. Kristi Mayfield explore…
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The One Thing Every Podcast Needs to Make New Listeners Hit Play | Kristi Mayfield
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24:30Think your podcast doesn’t need to solve a problem? In this episode, fellow podcast host and wine educator Kristi Mayfield shares how uncovering the problems her listeners cared about turned her “just for fun” show into a Top 100 podcast that’s now positioned to drive real revenue—and how you can do the same. We’re breaking down how to find the pro…
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3 Tips Beyond The Bottle So You Can Embrace Alternative Wine Packaging
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18:56Send us a text Cringe at the sight of boxed wine at a party? Think twice. Episode 41 of Everyday Sommelier breaks down everything you know—and don’t—about alternative wine packaging. Host Kristi Mayfield pulls back the curtain on why glass bottles aren’t the only (or best) way to store and enjoy your favorite wines. Explore the facts behind boxed w…
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3 Tests Every Podcaster Should Run Before Their Next Episode Airs | Jay Nachlis
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19:54It’s great to hear “I love your podcast!” from friends and fans — but let’s face it, we BOTH know that this kind of feedback won’t tell you why new listeners stop listening after one episode (or worse, why they aren’t hitting play to begin with). That’s why Jay Nachlis, VP at Coleman Insights (the research powerhouse behind some of today’s most lis…
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How to Find Out What Listeners Really Want From Your Podcast | Jay Nachlis, Coleman Insights
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20:32Most podcasters rely on feedback from listeners and fans to figure out whether their podcast is good—and it’s costing them hundreds (even thousands) of potential new listeners who decide within seconds if your show is worth their time. In this episode, Jay Nachlis, VP at Coleman Insights, joins me to reveal why this kind of surface-level feedback g…
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Stop Guessing And Start Mastering Your Sauvignon Blanc Wine Style
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13:33Send us a text Wondering why the Sauvignon Blanc wine style you pick never tastes the same twice? If you’ve ever grabbed a bottle expecting vibrant citrus and got stone fruit—or vice versa—this episode is for you. Kristi Mayfield, host of Everyday Sommelier, unpacks the three major Sauvignon Blanc styles: New Zealand’s zesty citrus, a lush oak-aged…
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The Guest Booking Strategy That Saves You From Boring Guests
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22:07Ever finished an interview and thought, “Well, that sucked”? Your audience felt that too — and one boring, rambling guest can make even your most loyal listeners question if they should ever hit play on your show again. But when your guests deliver specific strategies and bold takes they can’t get anywhere else, listeners finish the episode, tell a…
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Breaking Down Wine Discovery Barriers For Modern Drinkers
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33:55Send us a text Struggling to enjoy wine without feeling lost or out of place? Dive into this episode as Kristi Mayfield and sommelier Hennex Vigo confront wine’s intimidation factor and reveal how to make wine approachable for Millennials, Gen Z, women professionals, and curious drinkers. Learn why traditional wine education feels outdated and disc…
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Fix My Pod | Not Getting Listens? It Could Be Your Episode Titles
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28:32You’ve done everything the podcasting experts say to do: publish weekly, stay consistent, share on social. Maybe you’ve even changed your cover art, rewritten your description, or tested a new format. But the listens STILL aren’t coming (and you’re low-key resenting how much time you’ve spent talking to an empty room.) Most podcasters think it’s a …
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Ditch Learning 200+ Wine Tasting Terms! Do This Instead
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31:07Send us a text Feeling overwhelmed the moment someone starts talking about “lemons, limes, or wet rocks” in your wine glass? You’re not alone. Wine tasting can seem like learning a foreign language—especially if you struggle to put words to what you taste or smell. In this episode of Everyday Sommelier, Kristi Mayfield is joined by neurodiversity e…
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Why Your Social Posts Aren’t Driving Podcast Growth
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14:18If you’re tired of posting content to social media trying to grow your podcast only to get four likes and no new downloads—the problem isn’t the algorithm. The problem is that you’re expecting social to drive podcast growth instead of letting your podcast drive your social strategy. That's because social isn’t where people go to discover your podca…
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Why Dinking Alone Can Be Your Wine Connection Transformation With Tsvety Roo
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28:46Send us a text Feeling intimidated by the idea of solo travel or dining out alone? Episode 37 of the Everyday Sommelier podcast is your go-to guide for transforming solo wine tasting into a gateway for genuine connection and cultural immersion. Host Kristi Mayfield welcomes seasoned solo traveler Tsvety Roo, who shares her real-world experiences le…
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How to Position Your Podcast So People Want to Work With You | Cheryl Fischer
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19:35If you’ve ever thought, “My content’s so good—so why aren’t more people listening?” the problem might not be your content at all. It might be what your podcast is saying about you before people ever hit play (and what you’re saying once they do). Because even if your episodes are packed with value, if your show doesn’t clearly signal why people sho…
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Why Pairing Cab Sauv And Bread Pudding Will Always Fail with Richard King
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30:48Send us a text Is your favorite red wine suddenly undrinkable when you pair it with dessert? You’re not alone. Sugar in wine and food is one of the biggest sources of wine pairing fails—and most people have no idea why! In this episode of Everyday Sommelier, expert Sommelier, Richard King, joins host Kristi Mayfield. The goal? To decode the complex…
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Q + A | How Much Should You Actually Teach Inside Your Podcast Episodes?
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19:37You’ve been told to make your podcast content “valuable,” but no one ever tells you what that actually means. So you default to teaching step-by-step—hoping that if you give away enough value for free, your inbox will be flooded with messages from people asking how to work with you. But that’s not how it works. Because listeners won’t hire you if t…
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Exploring Acidity in Wine From Bitter Bombs to Balanced Pairings with Richard King
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25:09Send us a text Tired of puckering up when sipping high acidity wines or feeling lost when pairing bright, crisp whites (and reds!) with dinner? You’re not alone. In Episode 35 of Everyday Sommelier, host Kristi Mayfield teams up with wine expert Richard King to break down why acidic wines can taste overpowering and exactly how to make them shine wi…
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How to Grow Your Podcast Audience and Email List at the Same Time | Jay Schwedelson
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21:43Most podcasters treat email like a checkbox: “Sent the episode to my list—done.” But if that’s your whole strategy, it’s why no one's clicking. In this episode, email marketing legend and Do This Not That podcast host Jay Schwedelson is back to break down what it actually takes to use email to drive real podcast growth. You’ll learn why the first t…
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What to Post on LinkedIn to Grow Your Podcast This Week | Jay Schwedelson
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25:10Still think LinkedIn is just for job seekers or recruiter pitches? Think again. It’s one of the last platforms where organic reach actually works—and it might be one of the fastest ways to get new listeners to your podcast every week. In this episode, Jay Schwedelson breaks down the exact LinkedIn strategy he's used to help grow Do This, Not That i…
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AI And Wine Is Brilliant, And It Is Totally Freaking People Out
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16:26Send us a text Can artificial intelligence truly enhance your wine experience, for example in food wine pairings? And where does human intuition still reign supreme? This episode dives into the fast-evolving world of AI in wine—from vineyard management and weather prediction to the rise of AI-powered wine recommendations and digital pairing apps li…
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Use This Podcast CTA Framework to Turn Your Listeners Into Leads
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17:51If you’ve ever asked yourself, “Where in my episode should I put my call to action?” — this one’s for you. Because even if your CTA is perfectly worded, it won’t drive action if it’s in the wrong spot or the listener payoff isn’t clear. And if your audience isn’t taking the next step, you’re not just missing out on listener engagement—it’s a hidden…
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Beer, Bubbles, or Bourbon? The Wine Selector Guide You Didn’t Know You Needed (Until Now)
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22:01Send us a text Feeling overwhelmed by complicated wine lists and want nothing more than your own personal wine selector? Defaulting to cocktails, beers, or seltzers because wine just never seems “right” for your palate? If wine shopping feels as tricky as assembling furniture without instructions, this episode of Everyday Sommelier is for you. Host…
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Q + A | How Do I Give a Podcast CTA That Doesn't Sound Salesy?
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24:47You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn…
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Know Your Red Wine Styles And Never Pick The Wrong Bottle Again
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24:22Send us a text Struggling to choose the perfect red wine? Confused why one Cabernet Sauvignon tastes light and fruity while the next leaves your mouth coated in tannin? On this episode of Everyday Sommelier, host Kristi Mayfield breaks down the complex world of red wine styles into three easy-to-understand categories: fresh and fruity, dry and dirt…
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Episode 13 - Deborah Kaminetzky with DeFacto PM
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36:14Join me, Karen Medina, on the Super SMART Women Podcast as I sit down with Deborah Kaminetzky—attorney-turned-tech project manager, lifelong learner, certified PMP/Scrum Master/Lean Six Sigma Green Belt, owner of DeFacto PM, LLC, and mother of three thriving adult children. In this inspiring conversation, Deborah reveals how she leveraged curiosity…
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Fix My Pod | Not Getting Listener Feedback? You're Probably Missing This One Thing
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24:45You’re showing up. You’re publishing every week. So why does it still feel like no one’s listening? That’s the question Conrad—documentary filmmaker and host of The First Responder Wellness Podcast—was asking when he came to me for help. He's nearly 80 episodes in and reaching first responders across the country… but getting no reviews, no shares, …
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Break The White Wine Code With These Three Simple Styles
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17:53Send us a text Confused by all the white wine options at restaurants or the wine shop? Tired of ordering a glass of Chardonnay and never knowing if it’ll taste like lemon zest or buttery popcorn? On this episode of the Everyday Sommelier podcast, Kristi Mayfield breaks down the complicated world of white wine styles into three simple, easy-to-use c…
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The 5 Podcasting Metrics No One's Teaching (That Actually Tell You If Your Show is Growing)
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23:44Downloads are the most unreliable metric for measuring a podcast’s true success. The problem? Most podcasters still rely solely on them to decide if their show is “working.” In this episode, find out why the podcasting metrics that matter most aren’t the ones at the top of your dashboard, and learn to decode what these five key data points say abou…
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Mastering Vegan Food and Wine Pairing with Amy McNutt of Maiden Fort Worth
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27:48Send us a text Pairing wine with vegan or vegetarian food challenges even seasoned wine lovers—but not anymore. Chef Amy McNutt, the culinary force behind Maiden in Fort Worth, Texas, joins Everyday Sommelier host Kristi Mayfield to break down the art of vegan wine pairing, bust myths, and provide actionable tips so anyone can master pairing wine w…
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Episode 12 - Liz Kelz, Principal of Alice Carlson Applied Learning Center (Elementary)
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50:47Join this Super SMART Women Podcast Eposide for a fascinating conversation with Principal Liz Kelz of Alice Carlson Applied Learning Center, a unique elementary school in the Fort Worth Independent School District (FWISD). As a dynamic leader in this innovative applied learning environment, Liz shares how her campus embraces diversity, encourages p…
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Why Spotify’s New “Plays” Feature Actually Hurts Independent Podcasters
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13:16Spotify just rolled out a new feature called “Plays” that shows your episode play counts publicly inside their app. But this move isn’t about helping creators. It’s about algorithmically manipulating what used to be a level playing field—and it benefits Spotify, not you. Worse? It distracts you from the metrics that actually show if your podcast is…
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8 Ways to Fill a Content Gap Without Sounding Unprepared
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16:36Quick—nothing’s batched and an episode’s due tomorrow. What do you do? Panic? Procrastinate? Skip it and hope no one notices? Sure, you could ghost your audience—but what does that really cost you? Authority. Credibility. The listener trust you’ve worked so hard to build. That’s why in this episode, I’m giving you 8 plug-and-play ideas you can use …
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Still Guessing What Wine Barrels Do? Learn the Real Impact from the Source with Guillaume Maugeais
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38:25Send us a text Explore the hidden world of wine barrels on Everyday Sommelier as Kristi Mayfield sits down with master cooper Guillaume Maugier. Dive into critical insights about barrel aging, oak influence, and how coooperage affects every sip. Discover why barrel maturation is as crucial as vineyard terroir for winemaking, and learn the science b…
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Q + A | How Do You Fit Time to Prep Your Podcast Into Your Schedule?
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19:18It’s the day before your episode goes live—and you still have to outline it, record it, edit it, and get it all done before 6:00 am tomorrow morning when your listeners will be looking for it. You tell yourself you work better under pressure, but this pace is unsustainable. It drains your energy, kills your creativity, and honestly? It makes you ha…
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How Long Should Your Podcast Episodes Be? The Answer Might Surprise You
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15:58You’ve probably Googled it. You’ve definitely heard five different answers from five different podcast “experts.” But how long should your episodes be? That depends entirely on your listener—and in this episode, I’m showing you how to figure out your perfect episode length using real data from your show. You’ll learn the two metrics that matter mos…
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Think Luxury Wine Experiences Are Beyond Reach? Think Again! with Andre Boada
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25:45Send us a text Ever scrolled through dreamy images of private jets landing at hidden wineries or imagined sipping iconic wines in a vineyard villa—but figured it was all out of reach? Luxury wine travel isn’t just for celebrities! In this episode of Everyday Sommelier, hosts Kristi Mayfield and advanced sommelier Andre Boada, founder of VinoCadre a…
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The Spending Strategy Behind Podcasts That Make Money | Danielle Hayden
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19:56Most podcasters want more revenue from their podcast—but few have a plan for getting there. In this episode, Danielle Hayden (reformed corporate CFO and founder of Kickstart Accounting) is back to break down the numbers side of podcast growth. If you’ve ever wondered how to track conversions from your podcast, how to budget for your show, or how to…
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This One Belief Is Costing You Podcast Revenue | Danielle Hayden
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17:27Your podcast isn’t making money yet, so you think twice before investing in it. But without investing in the help you need to grow your show, it keeps struggling to bring in revenue. Ready to break out of the cycle? Meet Danielle Hayden—reformed corporate CFO, founder of Kickstart Accounting and host of Business by the Books. She joins me to break …
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Love or Hate Oak In Wine? Here's the Truth No One Tells You
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20:12Send us a text Demystify the myth of “oaky wine” and gain insider secrets to how oak barrels shape the flavor, texture, and style of your favorite wines. Kristi Mayfield breaks down everything from new versus used oak, barrel origins (French vs. American oak), and the truth about those buttery chardonnays. You’ll get a behind-the-scenes look into w…
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Is It Time to Rebrand Your Podcast? Here Are the Signs to Look For | Desiree Petrich
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20:03Most podcasters think the problem is low downloads. But do you know what actually causes low downloads? When people can’t tell—within seconds—why your show is for them. Fellow podcaster Desiree Petrich shares the messy, emotional (and ultimately empowering) process of rebranding her show—from trying to be everything for everyone to creating a binge…
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What to Do When Podcasting Starts Feeling Pointless | Ande Lyons
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18:37You’re second-guessing your content. Overthinking your numbers. Wondering if podcasting is even worth it. And it’s not because you’re doing it wrong—it’s because you’re doing it alone. In this episode, I’m joined by longtime podcaster and founder of the New England Podcasters Group, Andy Lyons, to expose the hidden costs of podcasting in isolation—…
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Real Struggles and Small Wins For Wine Beginners with Anna Mpinga
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37:14Send us a text Ever felt out of place swirling a glass of dry white at a business event, wishing you could just order something sweet you actually love—without feeling judged? You’re not alone. In this episode, we're tackling the real-world awkwardness of beginner wine drinkers, especially when surrounded by colleagues who seem to know their stuff.…
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