Best KnowledgeOwl Podcasts (2025)

1
How to get hired as a tech writer with Sue Brandt 41:25

4d ago41:25

41:25

In this episode, I’m talking with Sue Brandt, a former Director of Documentation who’d hired around 60 people when we recorded the episode. We discuss practical strategies for technical writing job applications, what hiring managers are really looking for in resumes and interviews, and how to stand out in today’s competitive job market. Sue and I d…

1
Why the Marketoonist is the dream indie business - Tom Fishburne 16:38

18d ago16:38

16:38

Tom Fishburne is the founder of Marketoonist, a bootstrapped marketing cartoon business he started in 2010. He started drawing and sharing cartoons in 2002, and it took him 8 years to make the leap, despite having a successful career in marketing. 15 years later, Tom is still going strong, with the business making money from cartoon licensing, spea…

1
Kate sounds off on knowledge sharing and docs stewardship 16:18

18d ago16:18

16:18

In this solo episode, Kate shares an update on her content update progress. She also reflects on Marcia Riefer Johnston’s interview (S3:E8) and on the idea of docs stewardship as opposed to docs ownership. I’ve continued my work to update the KnowledgeOwl Support Knowledge Base to align with major navigation and UI changes that were rolled out in D…

1
The craft of technical writing with Marcia Riefer Johnston 52:31

1M ago52:31

52:31

In this episode, I’m talking with Marcia Riefer Johnston, a technical writer who’s worked in our industry for 40 years. We talk about how the profession has evolved since she first started in it, the grammar patterns that have helped her tighten up her writing, and how “creative” writing and “technical” writing are just different expressions of the…

1
Why Jack Ellis acquired Fathom Analytics from his co-founder 14:10

1M ago14:10

14:10

Jack Ellis is the co-founder of Fathom Analytics, a simple, privacy focused analytics tool launched in 2019. I last spoke to Jack on the podcast in 2021, where he talked about the inception and growth of Fathom, taking on a massive incumbent and why Jack loves working with a co-founder. In December 2024, Jack acquired his co-founder’s share in the …

1
Kate sounds off on mice and iterating 17:28

2M ago17:28

17:28

In this solo episode, Kate shares an update on her content update progress, muses about the similarities between mice infestations and docs projects, and reflects more on Kenzie Woodbridge’s interview (S3:E6) and how we choose what we work on. Since Episode 5, I’ve continued my work to update the KnowledgeOwl Support Knowledge Base to align with ma…

1
We’re all responsible for content accessibility with Kenzie Woodbridge 45:28

2M ago45:28

45:28

In this episode, I’m talking with Kenzie Woodbridge, a documentarian and self-taught accessibility advocate. We talk about how feeling “not expert enough” is no reason to skip content accessibility, four ways you can make your content more accessible right now, and ways you can serve as an accessibility advocate as you review content and work with …

1
Kate sounds off on docs hierarchy of needs and how we talk to ourselves 17:07

2M ago17:07

17:07

In this solo episode, Kate shares an update on working with content types, muses about the idea of a Documentation Hierarchy of Needs, and reflects more on Janine Chan’s interview (S3:E4) and how we talk to ourselves about being tech writers. — I may have overcommitted myself in Episode 3. I have been incorporating content type work into my massive…

1
Typeshare's $34k MRR bootstrapped journey - Sam Shore 15:10

3M ago15:10

15:10

Sam Shore is the co-founder of Typeshare, a writing platform made to create and publish text across the internet. Typeshare has made over $1m in revenue since it was started in 2021, with over 80,000 user, currently $34k MRR I’m speaking to Sam to find out how he started Typeshare as the first of 12 startups he was planning to build, and what made …

1
Bridging the gap from “not technical enough” to “technical” with Janine Chan 56:00

3M ago56:00

56:00

In this episode, I’m talking with Janine Chan, a technical writer and Write the Docs community moderator. We talk about how feeling “not technical enough” is as much about attitude and approach as it is about knowledge and ways you can bridge the gap to a more technical future. Janine and I discuss the fact that there’s no defined/established set o…

1
How Justin Duke is building Buttondown into the perfect bootstrapped business 17:17

3M ago17:17

17:17

Justin Duke is the founder of Buttondown, a simple email tool he launched in 2017. Justin was last on the podcast 2 years ago when he’d hit $15k MRR and just left his role at Stripe to focus on Buttondown. I was struck by Justin’s well thought through approach to building. He makes calculated risks and shares a lot of his learnings on his blog, App…

1
Kate sounds off on content types 16:04

3M ago16:04

16:04

My current in-flight projects include updating nearly all of our documentation to reflect major changes to our user interface, which includes changes to screenshots, navigation options, and section/subsection labels. I’m also working on my long slog to convert all our screenshots from .png to .webp format. As I make all of those updates, I’m bringi…

1
Developer collaboration with Lorna Mitchell 43:46

4M ago43:46

43:46

In this episode, I’m talking with Lorna Mitchell, a technology leader, published author, tech blogger, and developer experience expert who is passionate about APIs and developer tools. We talk about why developers writing docs is good for both your devs and your docs, the best ways to build successful collaboration with developers, and more! Lorna …

1
How to sell your indie business - Josh Peleg 15:10

4M ago15:10

15:10

Today I’m not actually joined by an indie hacker, but by someone who can help a lot of indies out there. Josh Peleg is the Head of Biz Dev and Mergers and Acquisitions at BlueThrone. Essentially, he knows all about how to sell a business from the buyer's side. In this episode we’re going to learn from Josh exactly what you need to know about sellin…

1
Arvid Kahl on building a profitable SaaS (Podscan), calm funding and juggling a media business 16:44

4M ago16:44

16:44

Arvid Kahl is returning to the podcast for the third time. In 2019, he’d just sold Feedback Panda for a life changing amount of money and then wrote the book Zero to Sold. In 2023, he was in full-on creator mode with The Bootstrapped Founder and had just released The Embedded Entrepreneur. Now, he’s still producing the content but is also spending …

1
Introducing The Not-Boring Tech Writer Reboot 12:46

4M ago12:46

12:46

Meet our new host Kate Mueller and get the inside scoop on how The Not-Boring Tech Writer (TNBTW) will work moving forward. Kate Mueller is the Documentation Goddess of KnowledgeOwl, a seasoned technical writer and owner of knowledgewithsass, a knowledge management coaching service. She’s written and maintained documentation for companies in broadc…

1
High Signal founder on the state of indie hacking and building in public in 2025 - Pete Codes 14:18

4M ago14:18

14:18

Recently I’ve been reviewing my catalogue of previous guests and have been intrigued to see where they are now, so expect to see a few more returning guests over the next few weeks. Today is a chap who was last on the podcast 3 years ago, and is still ever present in the indie community. Pete Codes is writes the High Signal newsletter, sharing all …

1
How Podsqueeze grew to $16k MRR in 18 months - Tiago Ferreira 15:39

8M ago15:39

15:39

Tiago Ferreira is the co-founder of Podsqueeze, an AI podcast tool that helps automate your podcast content. The tool, that helps you create show notes, newsletters, social posts and more, is currently doing $16k MRR and growing. You might also know Tiago from his podcast Wannabe Entrepreneur, where he’s interviewed impressive founders including Pi…

1
How Buy Me A Coffee grew to millions of users - Jijo Sunny 16:41

9M ago16:41

16:41

Today I’m joined by Jijo Sunny, who is the co-founder of Buy Me A Coffee, one of the most popular donation and membership platforms on the internet. They’ve processed 10’s of millions for creators and have built a 26 strong team. Since founding Buy Me A Coffee, Jijo has dabbled in all sorts of projects, including a stint in YC with a podcasting app…

1
How focusing on customer happiness led to success for KnowledgeOwl - Marybeth Alexander 16:10

9M ago16:10

16:10

Marybeth Alexander is the founder and Chief Executive Owl of KnowledgeOwl, a bootstrapped knowledge base software founded in 2015. Started as an idea within SurveyGizmo, where Marybeth was working at the time, the company has since flourished into a small, profitable, sustainable business ultimately being built to improve the lives of the founders,…

1
Ranking #1 in Google with Lorem Ipsum and making a career out of scientific SEO - Kyle Roof 14:51

11M ago14:51

14:51

Kyle Roof is the co-founder of High Voltage SEO, PageOptimizer Pro and Internet Marketing Gold. An agency, software and course business respectively which all focus on mastering SEO. I’ve spoken at length on the podcast before about how SEO can be such an effective tool for indie hackers to use, so Kyle is the perfect guest to talk to today. Timest…

1
Finding success with a QR code app after selling his previous indie business - Ramy Khuffash 16:21

12M ago16:21

16:21

Ramy Khuffash is the founder of Hovercode, a QR code generator he’s working on full time. Previously, Ramy founded Page Flows, a library of inspiration videos for product designers that he sold last November. Timestamps 00:00 Intro 00:56 Email Octopus Sponsor 02:30 Page Flows Acquisition 05:03 What did Ramy buy after he sold his company 05:56 Start…

1
From Tweet Hunter's 8 figure exit, to starting all over again - Tibo Louis-Lucas 17:19

1y ago17:19

17:19

Tibo Louis-Lucas is a serial founder, most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai recently. He actually announced after recording this that he has left Tweethunter and is back to f…

1
Building a $200k MRR bootstrapped maid software for a price sensitive niche - Amar Ghose, ZenMaid 16:50

1y ago16:50

16:50

Amar Ghose is the founder of ZenMaid, a Maid Service software that has just hit $200k MRR. Amar is a seasoned bootstrapped entrepreneur, having started ZenMaid back in 2013. Amar’s story shows the power of sticking with something through the hard times, and having an unsexy niche (aka not selling to other indie hackers) can lead to a phenomenal ind…

1
Building WP Minute, a 5-figure side project without a huge audience - Matt Medeiros, WP Minute 16:28

1y ago16:28

16:28

Matt Medeiros is the founder of WP Minute, a weekly podcast highlighting WordPress news in less than 5 minutes. He’s a podcasting expert, having previously worked as Director of Podcasting success at Castos and now hosts & produces Breakdown, a podcast by Gravity forms. This episode talks about how you can make a sustainable 5-figure side project, …

1
Building a $700k ARR newsletter - Manu Cinca, Stacked Marketer 16:12

1y ago16:12

16:12

Manu Cinca is the founder of Stacked Marketer, a daily marketing newsletter he bootstrapped to $700k. In 2023, he acquired 2 newsletters to bring the subscriber count to 100k and raised a small 250k funding round to help boost growth.By James McKinven

1
Bootstrapping the 100DaysOfNoCode learning platform - Max Haining 15:45

1y ago15:45

15:45

Max Haining is the founder of 100DaysofNoCode and 100DaysofAI, which are bootcamps designed to help non-techies gain tech skills. Max wanted to be an entrepreneur from a young age and started 100DaysofNoCode as a challenge for himself to learn NoCode tools during covid, but as more people joined in, he realised he could bootstrap the challenge into…

1
Bouncing back from losing 70% revenue - Max Serrano, IGotAnOffer 15:37

1y ago15:37

15:37

Max Serrano is the founder of IGotAnOffer, a bootstrapped coaching platform focused on helping people get jobs and progress their career. Initially starting out in consulting, Max started IGotAnOffer on the side, creating digital products to help people land consulting jobs, but pivoted to coaching after they lost 70% of their revenue in the tech h…

1
Building and monetizing an audience as a software engineer - Randall Kanna Franson 16:58

1+ y ago16:58

16:58

Today I’m joined by Randall Kanna Franson. Randall is a senior software engineer who has written 3 books, including one published by O’Reilly and a self published one which made over $70k. She also created a course called Hack the Tech interview which made $20k in the first 24 hours and $50k in the first month. All of this has been through Randall’…

1
Can you really scale a No Code SaaS? - Kieran Ball, NoCodeLife 16:45

1+ y ago16:45

16:45

Kieran Ball is the founder of NoCodeLife, a selection of case studies of those making successful businesses using NoCode. Kieran also has courses on how to become a NoCode SaaS founder, specifically using the Bubble platform. I wanted to get Kieran on the pod to discuss and challenge the NoCode movement and if you can actually create a scalable pro…

1
B2C vs B2B SaaS as an indie hacker - Val Sopi, Blogstatic 17:00

1+ y ago17:00

17:00

Today I’m joined by Val Sopi, the founder of Blogstatic, a lightweight blogging platform built to take on the likes of Ghost. Currently Val is sitting around $1k a month, but with a low-priced annual plans approach, he’s relying on new sign ups and plan upgrades instead of recurring subscriptions. So he’s at a crossroads of needing to pour fuel on …

1
How VEED bootstrapped to $7m ARR - Sabba Keynejad, VEED.io (2020) 14:23

1+ y ago14:23

14:23

Today I'm revisiting one of my favourite episodes, from 2020, with Sabba Keynejad, co-founder and CEO of VEED.io, an online video editing platform. When I interviewed Sabba, VEED were at around $2m ARR, fully bootstrapped. Since this interview, they’ve gone on to bootstrap to about $7m ARR before raising a whopping $35m series A from Sequoia. And w…

1
Lemon Squeezy CTO on why he still makes side projects - Gilbert Pellegrom 16:12

1+ y ago16:12

16:12

Gilbert Pellegrom, is co-founder and CTO of Lemon Squeezy, a platform for selling software and digital products online. Previously Gilbert created the Nivo Slider all in 2010, which grew to millions of users before selling it. He then went on to work with Orman Clark at ThemeZilla and Dunked, who he’s teamed up with again to build Lemon Squeezy. Wh…

1
Scaling and exiting a $65k MRR with meal planning app - Jeffrey Bunn, Mealime & Clearful 17:14

1+ y ago17:14

17:14

Today I’m joined by Jeffrey Bunn, who is the co-founder of Clearful, a digital journal app he built with his wife, Maria. Previously they co-founded Mealime, a meal planning app which grew to a whopping $65k MRR before they exited in 2018. In this episode we cover the story of founding both apps, how they utilised the app stores for growth and why …

1
The slow and steady path to growth - Michael Christofides 16:55

1+ y ago16:55

16:55

Today I’m joined by Michael Christofides, who is the founder of PgMustard, a product which helps people speed up Postgres queries. Michael started out working for a Devtools company as a product manager and went on to run customer success at London based unicorn, GoCardless. Now, Michael might not be as well known and successful as other popular in…

1
Arvid Kahl on side projects, hobbies and making money as a founder 17:06

1+ y ago17:06

17:06

Arvid Kahl runs The Bootstrapped Founder, a podcast, newsletter and educational resource to help founders grow successful bootstrapped businesses. He’s also written two books, Zero to Sold and The Embedded Entreprenuer. Arvid is a returning guest, having previously been on the show almost 3 years ago, to talk about his exit from FeedbackPanda, whic…

1
Quitting his job and taking a £20k loan to go full time indie - Harvey Carpenter, Growform 15:49

1+ y ago15:49

15:49

Harvey Carpenter is the founder of Growform, a form builder which is now around 7K MRR. It's a mixture of enterprise and some other clients, and he's tackling a product in a market that is extremely competitive and crowded, but he's trying to carve out his own little slice of that market. Timestamps 00:00 Intro 01:21 Harvey's life before Growform 0…

1
How to get to ramen profitability - Charlie Ward, Ramen Club 15:49

1+ y ago15:49

15:49

Today is a special episode, because it marks 100 episodes of Indie Bites. And to mark the occasion, I’m bringing back my guest from episode 1, Charlie Ward, founder of Ramen Club to talk about how he’s grown to community into the core of the London indie scene while scaling to £7k MRR in the process. Charlie has also been a long time supporter of t…

1
Bootstrapping EmailOctopus to $3m+ ARR - Jonathan Bull & Tom Evans 17:11

1+ y ago17:11

17:11

Today I’m joined by Tom Evans and Jonathan Bull from EmailOctopus, an email platform who have bootstrapped to over $3m ARR since they were founded in 2014. They’ve been battling in a crowded and competitive market, with some huge funded companies to contend with, but they’ve made it work in an indie way. In this episode we talk about how they lost …

1
Building a financial engine for your indie business - Justin Jackson 15:48

1+ y ago15:48

15:48

In this episode I have a returning guest, someone who is a keystone of the bootstrapping community, it’s Justin Jackson, co-founder of Transistor, MegaMaker and more. Today we have an unstructured but very useful chat about building a financial engine for your business. This is a topic that has come up countless times in my indie journey and I thin…

1
Rob Walling on multiple projects, why building an audience is dumb and other SaaS wisdom 17:09

1+ y ago17:09

17:09

Rob Walling is an absolute legend in the bootstrapping and indie scene. He’s a veteran entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 680 episodes having started in 2010. It doesn’t stop there for Rob, he’s also writt…

1
Growing an audience, making difficult decisions and launching screencasting.com - Aaron Francis 16:53

1+ y ago16:53

16:53

Aaron Francis is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. Notably he was a founding member of the Hammerstone team, which he’s recently left, to focus his energy on doing something he loves. Most recently, Aaron has launched Screencasting.com, a cour…

1
$20k MRR with Airtable app using YouTube and SEO for growth - Andy Cloke, Data Fetcher 15:30

1+ y ago15:30

15:30

Today I’m joined by a returning guest, Andy Cloke, who runs Data Fetcher. Data Fetcher is an API plugin for Airtable that he’s grown to 20k MRR. In our previous episode Andy was only at around £3k MRR, so in this conversation we talk about what he’s done to grow so rapidly, including investing in new marketing channels such as YouTube. Timestamps 0…

1
Making $200k a year teaching Google Sheets - Andrew Kamphey 14:48

1+ y ago14:48

14:48

Today I’m joined by Andrew Kamphey, who is the founder of Better Sheets, a platform of tools and tutorials to get better at using Google Sheets, that has done well over $200k in revenue since he launched in 2020. He started out working as a tech on cruise ships, before moving to LA to work in the film industry, which is where he gained all of his G…

1
Bootstrapping Ticket Tailor to £6m ARR, selling and repurchasing the company, losing motivation and more - Jonny White 16:33

1+ y ago16:33

16:33

Jonny White is the founder of Ticket Tailor, a platform for selling tickets online doing over £6m ARR and growing. Jonny founded Ticket Tailor in 2011, grew it to £2k MRR and then sold it to a company called TimeOut a short while later. After a few stagnant years at TimeOut, Jonny then bought the company back to make the lifestyle business he’d alw…

1
Carving a new life path with a newsletter about Workspaces - Ryan Gilbert, Workspaces 15:32

2y ago15:32

15:32

Ryan Gilbert is the creator of the Workspaces newsletter, which showcases the best workspaces in tech and beyond. He grew it to 6,000 subscribers and $2k per month with sponsors + affiliates, before being acquired by Loops (Founder Chris Frantz was on episode 61) and going on to be their first employee. In this episode we talk about how simplicity …

1
Taking on Bit.ly bootstrapped - Tim Leland, T.LY 16:19

2y ago16:19

16:19

Tim Leland is the founder of T.LY, a link shortener with almost half a million users that he recently quit his job to pursue full time. Tim started out building chrome extensions, including a weather extension that grew to 200k users at it’s peak. He then capitalised on Google closing down their link URL shortener and tried to build his own competi…

1
Working towards life-changing outcomes as an indie hacker - Colleen Schnettler, HelloQuery 15:38

2y ago15:38

15:38

In this episode I’m joined by Colleen Schnettler, which a lot of you would have heard from through her Software Social podcast she co-hosts with Michele Hansen. Colleen has been on quite the journey over the past few years, going from years of contracting to launching her first product, Simple File Upload, then getting a large contracting gig with …

1
Gamifying products, shipping quickly and knowing when to quit - Marc Louvion 16:09

2y ago16:09

16:09

Marc Louvion is an indie hacker with many many products. His tagline on his website is relatable for all “I was fired everywhere so I had to work for myself (even Tai Lopez fired me...)”. If you go to Marc’s Indie Page you can see all his projects, including Habits Garden, Gamify List, Visualise Habit, Make Landing & more. Marc is living in Bali an…

1
Is indie hacking having an identity crisis? - Dominic Monn, MentorCruise 15:47

2y ago15:47

15:47

In this episode I’m bringing back a previous guest, Dom Monn, who is the founder of MentorCruise, which he’s now working full time on with a small team. I brought Dom back on to discuss something that has been on my mind, and has come up in twitter conversations recently which Dom has been involved in. Is indie hacking having an identity crisis? Is…

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