Best Knowledge Matters Campaign Podcasts (2025)

1
The Power of Historical Knowledge | History Matters Podcast 16:55

Play Pause

2d ago16:55

16:55

The more history young students know, the more they want to know. That’s one of the joyful discoveries that elementary teachers are making in Ouachita Parish, Louisiana. In this episode, guests Angela Barfoot and Lauren Cascio describe the rewards of using Bayou Bridges, a content-rich, knowledge-building social studies curriculum, in combination w…

1
What Makes Great Elementary History Curriculum | History Matters Podcast 15:40

2d ago15:40

15:40

Teaching history involves balance: too many facts and it’s boring, too few and students don’t have enough information to make sense of what they’ve learned. In this episode, host Barbara Davidson speaks with Sean Dimond, a former middle-school teacher and Louisiana state social studies director who is now senior social studies editor at the Core Kn…

1
The Power of Historical Knowledge | Louisiana Teachers 16:55

9d ago16:55

16:55

The more history young students know, the more they want to know. That’s one of the joyful discoveries that teachers are making in Ouachita Parish, Louisiana, which uses a content-rich, knowledge-building elementary social studies curriculum. In this episode, host Barbara Davidson speaks with elementary school teachers Angela Barfoot and Lauren Cas…

1
A Case for Teaching History in Elementary School | History Matters Podcast 15:44

16d ago15:44

15:44

Elementary schools spend almost no time teaching history. How did we get here, and how can we reprioritize this crucial foundation for literacy and knowledge? Host Barbara Davidson begins the eight-part “History Matters” podcast with a reflective and forward-looking conversation with guest Robert Pondiscio, an author and former fifth-grade teacher …

1
What Makes Great Elementary History Curriculum | Sean Dimond 15:40

16d ago15:40

15:40

Teaching history involves balance: too many facts and it’s boring, too few and students don’t have enough information to make sense of what they’ve learned. And in elementary school, history is often “a random collection of holidays,” with topics presented out of sequence and scant connection from one to the next. That’s not what’s happening in Lou…

1
A Case for Teaching History in Elementary School | Robert Pondiscio 15:44

16d ago15:44

15:44

Elementary schools spend almost no time teaching history. How did we get here, and how can we reprioritize this crucial foundation for literacy and knowledge? Host Barbara Davidson begins the eight-part “History Matters” podcast with a reflective and forward-looking conversation with guest Robert Pondiscio, an author and former fifth-grade teacher …

1
S6 E12: Influence in Latin America: The View from Brazil with Rogério Artoni of Race Communications 28:08

25d ago28:08

28:08

In our final episode on PRGN's 2025 Influence Insights research, Rogério Artoni discusses the significance of cultural and social values in public relations, especially in the Latin American context, with a sharp focus on Brazil. Download PRGN's whitepaper on insights from the 2025 global survey on Brand Influence. Rogério highlights that understan…

1
Welcome to the History Matters Podcast 1:17

27d ago1:17

1:17

Welcome to the brand-new History Matters Podcast. I’m your host, Barbara Davidson, President of StandardsWork and Executive Director of the Knowledge Matters Campaign. This podcast was born out of a vision—one I believe all educators have—of inspiring our students to ask big questions, develop their love of learning through reading, and feel empowe…

1
S6 E11: Drivers of Brand Influence in the Asia-Pacific Region with Andy See 32:23

2M ago32:23

32:23

Andy See discusses PRGN's 2025 Influence Insights survey results from an APAC perspective, highlighting the distinct challenges and opportunities for brands in the Asia-Pacific (APAC) region. Andy, Bill, and Adrian talk about how cultural, regulatory, and market dynamics impact brand strategy and communication approaches in APAC and beyond. Their d…

1
S6 E10: Drivers of Brand Influence in the European Context with Joaquín Fernández 26:42

3M ago26:42

26:42

In this episode we continue to unpack the findings of the PRGN Influence Insights research study, which surveyed 550 business, marketing, and communications leaders in over 40 countries to uncover their priorities in public relations and communications. Bill Southard and Joaquín Fernández discuss on the survey results and their implications in the …

1
Natalie Wexler on How Writing Promotes Clear Thinking | Literacy and the Science of Learning 29:20

3M ago29:20

29:20

“Teaching students to write clearly was actually teaching them to think clearly.” In the Season 3 finale, host Natalie Wexler brings listeners inside Monroe City Schools, a high-poverty Louisiana district where educators have paired a content-rich curriculum with explicit writing instruction. This combination has not only helped students become flu…

1
Natalie Wexler on Memory and the Writing Effect | Literacy and the Science of Learning 23:39

3M ago23:39

23:39

Writing is hard—and teaching writing is even harder. But science tells us it’s well worth the effort, because writing flexes the mental muscles that nurture literacy and learning. Host Natalie Wexler connects cognitive science to specific writing practices that transfer information from working to long-term memory and require students to retrieve a…

1
Doug Lemov on the Power of Whole Books | Literacy and the Science of Learning 26:23

3M ago26:23

26:23

“The book is in a death struggle with electronic and social media. And right now, it’s losing.” Host Doug Lemov makes a spirited case for reading whole books in the classroom—especially since today’s students read almost no books outside of school. He’s joined by guests Stephen Sawchuk of Education Week and cognitive psychologist Daniel Willingham …

1
Doug Lemov on Fluency’s Impact on Comprehension | Literacy and the Science of Learning 19:42

3M ago19:42

19:42

When we read fluently, we recognize words without effort. We also maintain an engaged pace (automaticity) and perceive expression (prosody), all of which support attention and leave working memory free to make meaning from a text. This is a complex achievement, and many students have fractured attention spans. What can educators do to account for i…

1
Dylan Wiliam on Building Student Knowledge | Literacy and the Science of Learning 26:16

4M ago26:16

26:16

Our memories grow stronger when we work to retrieve them. That’s why flash cards and pop quizzes are effective: they prompt students to recall and access information from their memory bank. What other instructional tools and techniques help students remember what they’ve learned, and how can teachers put these to use? Host Dylan Wiliam takes a deep…

1
Dylan Wiliam on How the Brain Learns | Literacy and the Science of Learning 29:51

4M ago29:51

29:51

How can schools and teachers maximize student learning? To answer this question, we need to understand how the human mind works. What needs to be explicitly taught, how many new things can we remember at a time, and what is the role of background knowledge in easing students’ cognitive loads? Host Dylan Wiliam begins the six-part “Literacy and the …

1
Trailer | Introducing Season 3: Literacy and the Science of Learning 3:22

4M ago3:22

3:22

How is the Science of Reading connected to the Science of Learning? Join hosts Dylan Wiliam, Doug Lemov, and Natalie Wexler as they delve into the links between the two, both in theory and practice, in Season 3 of the Knowledge Matters Podcast. Across six 30-minute episodes, we’ll explore how long-term memory shapes reading comprehension, why readi…

1
S6 E9: What Drives Brand Influence? Key Findings from the PRGN Influence Insights Global Survey 26:47

4M ago26:47

26:47

Bill Southard and Natalie Ghidotti join Abbie Fink to dissect the findings of PRGN's groundbreaking global survey on brand influence. This survey of marketing and business leaders across 40 countries was commissioned by the Public Relations Global Network and conducted by Researchscape International with the involvement of PRGN’s 50+ member agencie…

1
S6 E8: Democracy, AI, and Public Affairs with Natacha Clarac 17:02

6M ago17:02

17:02

Natacha Clarac shares her insights about how artificial intelligence is reshaping the landscape of public affairs and lobbying, highlighting both its potential benefits and the ethical responsibilities that come with its use. She emphasizes that while AI can streamline processes and enhance data analysis, a human touch remains crucial for crafting …

1
S6 E7: Crisis Communications: How To Maintain Brand Reputation in a Chaotic World with Aaron Blank 21:05

6M ago21:05

21:05

"It takes 20 years to build a reputation and one tweet to destroy it." Aaron Blank joins us to discuss the crucial importance of crisis communications and the proactive measures businesses should take to prepare for potential crises. Aaron explains how companies can effectively manage their reputations when unexpected situations arise, emphasizing …

1
S6 E6: Accountability and Ownership in the PR Industry with Bradly Howland 24:31

7M ago24:31

24:31

Bradly Howland, CEO of Alkemi Collective, joins us to talk about accountability and transparency in the PR industry. He discusses the challenges of ownership within agencies and client relationships, emphasizing the impact of generational shifts on workplace culture. Bradly highlights efforts to professionalize PR in South Africa, addressing both a…

1
Bonus Episode: Writing: An Unsung Hero of Reading Comprehension 1:01:52

7M ago1:01:52

1:01:52

This bonus episode is an audio recording of our most popular webinar ever, Writing: An Unsung Hero of Reading Comprehension. It features familiar voices to listeners of Season 1 of the Knowledge Matters Podcast, best-selling author and host Natalie Wexler, as well as StandardsWork’s Chief Program Officer Kristen McQuillan, Doug Lemov (Teach Like a …

1
S6 E5: Building a Global Internal Communications Function from the Ground Up 21:07

7M ago21:07

21:07

Tammy Zollner, Senior Director of Corporate Communications at RPM International, shares her journey of transforming internal communications and fostering a culture of engagement and understanding among a diverse workforce, especially during the Covid-19 pandemic. She outlines the process of centralizing RPM's communications, transitioning from a co…

1
Home Builder Marketing Strategies: Expert Insights on Digital Marketing, Sales Training & Brand Messaging | Rob Krohn | #015 55:38

7M ago55:38

55:38

Is your home builder marketing delivering the ROI you need? Discover proven strategies to transform your approach with this value-packed episode featuring Rob Krohn, VP of Marketing at Epcon Communities and seasoned brand strategist with extensive experience in the home building industry. In this conversation, Rob shares actionable insights on: Cre…

1
S6 E4: Writing for Impact in 2025 with Ann Smith 23:09

8M ago23:09

23:09

The Internet today is flooded with low-quality content, so it's critical to produce targeted, impactful writing that can cut through the noise. In this episode, Ann Smith talks about the evolution of thought leadership content and the importance of crafting genuine, strategic narratives. She explains that simply churning out words isn't enough. The…

1
Bonus Episode: Knowledge: An Unsung Hero of Reading Comprehension 1:01:20

8M ago1:01:20

1:01:20

Today’s episode is a special bonus—an audio recording of our recent webinar, Knowledge: Why It Matters. We found the conversation so valuable that we wanted to make it accessible in as many ways as possible. In this episode, StandardsWork’s Chief Program Officer Kristen McQuillan and Baltimore City Public Schools teacher Kyair Butts join Dr. Susan …

1
HubSpot Sales Workspace: Helping Builders Close More Home Sales & Boost Productivity | HubSpot For Homebuilders | #014 29:34

8M ago29:34

29:34

Are you struggling to keep your sales team organized and efficient in HubSpot? There's always been this tension in home builder sales teams - management needs visibility and reporting, but salespeople just want to sell homes without getting bogged down in admin tasks. In this tactical episode of HubSpot For Homebuilders, Jeff dives deep into the ga…

1
S6 E3: Experiential Marketing with Bill Southard and Bryan Duffy 19:13

8M ago19:13

19:13

Experiential marketing has gained significant recognition over the past decade, becoming essential for brand engagement. Real-life experiences create emotional connections and community, which are often more impactful than traditional advertising methods. Bryan Duffy explores the evolution of experiential marketing from a "below-the-line" activity …

1
Home Builder Blogging Strategy: 3 Types of Blog Articles I Publish Every Month | Marketing Minute | #013 22:54

9M ago22:54

22:54

Did you know that home buyers spend months researching before they ever talk to a sales rep? Yet most builders only focus their marketing on the 3% who are ready to buy today. In this strategic episode, Jeff reveals a proven blogging framework that helps you capture the other 97% by becoming their trusted guide through the home buying journey. This…

1
S6 E2: Navigating the Business Landscape of the Middle East with Nick Leighton 21:20

9M ago21:20

21:20

Nick Leighton, CEO of NettResults Middle East, shares insights on the evolving landscape of public relations in the region, emphasizing the significance of long-term strategic planning driven by regional visions like UAE Vision 2021 and Saudi Vision 2030. He highlights how these frameworks focus on sustainability and technological advancement, part…

1
S6 E1: How to Think Like a Futurist with Terrie Ard 17:07

9M ago17:07

17:07

Abbie Fink and Terrie Ard discuss the 2025 M.Cast™ Trends Report and the importance of forward-looking thinking and data-driven insights for business leaders and communications professionals alike. Terrie shares how the M.Cast™ Trends Report was initiated as a guide to help leaders think like futurists, equipping them with the insights to foresee a…

1
Digital Transformation in Home Building: How To Keep Up With The Pace of Technological Change And Avoid Becoming Obsolete In The Digital Age | Brent Bommes | #012 1:36:10

9M ago1:36:10

1:36:10

Is your home building company struggling to keep pace with technological change? Are you worried about becoming obsolete in an increasingly digital industry? In this value-packed episode, digital transformation consultant Brent Bommes shares battle-tested insights from 13+ years helping builders modernize their operations. As the founder of RCT Bui…

1
Lead Magnets: My Favourite Tactic For Generating Home Buyer Leads + Examples You Can Swipe & Deploy | Marketing Minute | #011 27:34

10M ago27:34

27:34

Is your home builder website converting less than 1% of visitors into leads? Transform your website into a lead-generating powerhouse with proven lead magnet strategies specifically designed for home builders. In this value-packed episode, Jeff reveals battle-tested lead magnet tactics that have helped generate over 110,000 home buyer leads for bui…

1
S5 E12: PR Trends for 2025 with Gábor Jelinek 20:55

10M ago20:55

20:55

Members of the Public Relations Global Network have once again shared their predictions for the public relations industry as we look ahead to 2025. Gábor Jelinek reflects on the accuracy of last year's forecasts and discusses the evolving landscape of public relations, emphasizing the growing importance of integrated services, data-driven storytell…

1
Online Sales Concierge Best Practices From One Of The Top Trainers In The Industry | Leah Fellows | #010 1:02:43

10M ago1:02:43

1:02:43

Is your sales team struggling to convert digital leads into appointments? Ready to unlock the true potential of your Online Sales Counselor program? In this value-packed episode, industry pioneer Leah Fellows shares battle-tested insights from 18 years of training top-performing OSCs. As the founder of Blue Gypsy Inc and one of the most respected v…

1
S5 E11: The Magic of Unbranded Communication (in Spanish) 17:12

11M ago17:12

17:12

Read the English and Spanish transcripts of this episode on the podcast website. In today’s media landscape, especially in Latin America, the way companies communicate has evolved. Traditional approaches, where a company’s brand takes center stage, are being joined by a new strategy: unbranded communication. This method enables organizations to sha…

1
Contact Type: A Custom HubSpot Property To Sort Contacts So Sales People Only Focus On Prospects | HubSpot for Home Builders | #009 19:03

11M ago19:03

19:03

Transform your messy HubSpot database into an organized powerhouse that helps your sales team instantly find the right contacts to follow up with. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider, a 13-year HubSpot certified partner, reveals how to implement and leverage the Contact Type property to boost your team's effi…

1
S5 E10: Why Business Owners Need to Take REAL Time Off with Louise Oliver of Peritus PR 26:12

11M ago26:12

26:12

Balancing personal life and work can be tough for business owners. In this episode, we explore how leaders can step back, let their teams step up, and find clarity along the way. Louise Oliver, president of Peritus PR, shares her story of how stepping away from her role led to unexpected growth for her team. Louise opens up about the doubts she had…

1
“It was like fireworks, right?!” | Know Better, Do Better 25:37

11M ago25:37

25:37

Explorers boldly venture into unfamiliar worlds, where confidence, curiosity, knowledge, and persistence are rewarded. When students approach texts like explorers, they bring these same qualities to the task—a mindset cognitive scientists call the “standard of coherence.” Such reading is purposeful, engaging, and expands the reader’s horizons. Read…

1
Model Home Sales Tips: How To Elevate The Customer Experience In Your Show Home Based On My Experience Mystery Shopping Dozens Of Local Builders | Marketing Minute | #008 25:47

11M ago25:47

25:47

Ever walked into a show home and felt completely ignored? After mystery shopping dozens of builders across Edmonton, we discovered a shocking truth: most show homes are missing critical opportunities to connect with potential buyers. In this Marketing Minute, host Jeff Schneider shares eye-opening insights from extensive mystery shopping research a…

1
“These texts were just oozing information” | Know Better, Do Better 27:07

11M ago27:07

27:07

Have you ever read something and then realized you didn’t totally understand it? That’s the hallmark of a challenging text, and it’s something students encounter all the time. In this episode, David and Meredith Liben discuss three ways to connect students with sophisticated texts, even if they can’t yet read or comprehend them on their own: juicy …

1
Digital Marketing Assets for Builders: Balancing Technology, Affordability and ROI | Kevin Weitzel | #007 56:35

12M ago56:35

56:35

Are rising technology costs holding your home building business back? In this value-packed episode, Kevin Weitzel, Partner at Outhouse and digital asset expert, reveals how builders can leverage digital tools without breaking the bank. Kevin shares battle-tested insights from years of helping builders implement interactive floor plans, virtual tour…

1
S5 E9: Why Corporate Communicators Must Learn the Language of ESG Reporting with Michael Diegelmann 22:26

12M ago22:26

22:26

The European Union's new regulatory landscape is setting the stage for transformative changes in how companies report sustainability. With pending regulations set by the EU's Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS), companies are facing new challenges in how they report on susta…

1
HubSpot Buyer Personas: My Favourite Way To Segment Contacts And A “Hack” To Collect This Valuable Data From Every New Contact | HubSpot For Home Builders | #006 23:12

12M ago23:12

23:12

Struggling to deliver the right content to the right prospects? Discover how HubSpot buyer personas can transform your marketing messaging from generic to laser-focused. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider reveals a powerful technique for segmenting contacts and creating highly personalized content that reson…

1
“Learning to read is a social experience” | Know Better, Do Better 25:12

12M ago25:12

25:12

How do actual teachers and students “center the text” in reading classrooms? In this episode, David and Meredith Liben get specific with teachers and experts about how read alouds and close reading can connect students of all ages and literacy levels to a text—and to one another. Two ideas animate the discussion. First, theory is not terribly helpf…

1
S5 E8: Telling the Story of a Global Non-profit with Leeza Hoyt and Christine Deschaine 19:20

12M ago19:20

19:20

Bringing Hope to the Family, a nonprofit organization founded in Uganda, has successfully expanded its mission to the United States, focusing on supporting vulnerable children and communities. Christine Deschaine, Executive Director and Founder of the USA division, shares her journey of introducing the organization to American audiences, highlighti…

1
Buyer Personas For Home Builders: How I Leverage Them To Increase Conversion Rates and Fill Sales Pipelines | Marketing Minute | #005 27:18

12M ago27:18

27:18

Are your marketing efforts missing the mark? Discover how buyer personas can revolutionize your home building business! In this episode, Jeff shares his expertise on creating and leveraging buyer personas to supercharge your marketing strategy. Learn how to: Develop accurate buyer personas using stage of life and product type segmentation Map the h…

1
“The tail is wagging the dog” | Know Better, Do Better 24:49

12M ago24:49

24:49

When’s the last time you finished a chapter of a book and thought, “Hmmm, what was the main idea?” Competent readers don’t ask themselves this question. They’re too busy focusing on the text itself, not the component strategies that help us understand them. But that’s not how traditional curriculum and instructional practices work. Instead, they te…

1
Home Builder Websites That Generate Sales: Expert Advice From An Industry Veteran | Greg Bray | #004 | Home Builder Website Optimization, Home Builder SEO, Home Builder Website ROI, Home Builder Data Management ... 1:07:54

1y ago1:07:54

1:07:54

Is your home builder website falling short of its potential? Discover how to turn it into a sales-generating powerhouse with Greg Bray, president of Blue Tangerine and digital marketing expert for the home building industry. In this episode, you'll learn: Why home builder website optimization is crucial for ROI Key strategies for effective SEO in t…

1
5 Pages, Double The Leads: The HubSpot CTA Trick I Use To Drastically Increase Lead Flow | HubSpot For Home Builders | #003 | Website Conversion For Home Builders, Effective CTAs For Home Builder Websites ... 27:34

1y ago27:34

27:34

Ready to revolutionize your home builder website's lead generation? In this episode of HubSpot Hacks for Homebuilders, we explore the power of strategic CTAs and how they can transform your top five pages into conversion machines. Key takeaways: Identify your website's highest-traffic pages for maximum impact Learn CTA placement strategies that cap…