Best Keyword Relevancy Podcasts (2025)

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Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings 28:08

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21d ago28:08

28:08

Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditional search is still a massive traffic source, he explains that shifts in user behavior, like the rise of YouTube, Reddit, TikT…

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Comparison Content That Converts: Winning Buyers With 'vs' Pages & Posts 23:36

11d ago23:36

23:36

Comparison content is one of the most underused but powerful tools available to eCommerce brands today. In this episode, Greg Shuey breaks down why “X vs. Y” queries represent some of the highest-intent searches online, and why brands can’t afford to leave those answers to random review sites, Reddit threads, or AI hallucinations. Buyers at this st…

1
The Future of E-Commerce: AI Shopping, ChatGPT, and Shopify Product Feeds 25:38

1M ago25:38

25:38

The e-commerce world is on the brink of a major disruption, and most brands don’t even realize it’s coming. In this episode, Greg Shuey explores how Shopify’s upcoming product feed integration with ChatGPT is poised to fundamentally change how consumers discover and purchase products online. Instead of scrolling through endless product pages or rel…

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5 Consumer Trends That Will Shape Your Marketing Strategy in 2025 21:29

1M ago21:29

21:29

In this episode of 7 Figures and Beyond, Greg Shuey dives deep into the WARC x GWI 2025 Consumer Trends Report to spotlight the five most important shifts reshaping eCommerce and digital marketing. With data-backed insights and real-world implications, Greg explores how the widening wealth gap is fracturing consumer behavior—forcing brands to eithe…

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From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025 27:35

2M ago27:35

27:35

Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ran…

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SEO Isn’t Dead - It’s Just Smarter: Winning Traffic in a Post-ChatGPT World 23:26

2M ago23:26

23:26

In this episode of the Seven Figures and Beyond podcast, Greg Shuey confronts the recurring claim that “SEO is dead,” a narrative fueled by social media hot takes and fear of evolving search technologies. He argues that this perspective is not only misleading but harmful, especially for early-career marketers and brand owners who might make impulsi…

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Tariff Deferment & Inventory Strategy: Cash Flow Tactics for DTC Brands 28:00

4M ago28:00

28:00

In this episode of the Seven Figures and Beyond E-Commerce Marketing Podcast, Greg Shuey sits down with Izzy Rosenzweig, CEO of Portless, to explore how e-commerce brands can regain control of their cash flow and inventory in an increasingly volatile global market. Izzy shares his evolution from running a brand dependent on traditional supply chain…

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The Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong) 31:17

4M ago31:17

31:17

In this episode of Seven Figures and Beyond, Greg Shuey sits down with Ben Sharf, co-founder of Platter, to challenge the conventional thinking around what it actually takes to build a high-converting eCommerce storefront. Ben shares the origin story of Platter—how his pivot from a promising hockey career and a corporate consulting role during COVI…

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Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions 33:33

4M ago33:33

33:33

Direct-to-consumer brands often obsess over lowering customer acquisition costs, but they’re missing a key lever for profitability: increasing average order value. In this episode, Greg Shuey interviews Saunder Schroeder, who shares a wealth of practical tactics for optimizing AOV—starting with smarter bundling strategies rooted in actual customer …

1
Trump’s New Tariffs: What Every Ecommerce Brand Needs to Know 32:20

5M ago32:20

32:20

In this episode of Seven Figures and Beyond, host Greg Shuey welcomes Greg Shugar—founder of The Tie Bar and owner of Beau Ties of Vermont—for a timely and eye-opening discussion on how newly imposed tariffs are threatening the future of small and mid-sized DTC brands. With tariffs on Chinese imports surging to as high as 145%, Shugar explains that…

1
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025 39:22

6M ago39:22

39:22

In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with paid media expert Kelsey O'Rourke to break down what brands need to know about Google Ads in 2025. Kelsey debunks the common misconception that Google Ads, particularly Performance Max (PMax), is fully automated and requires little oversight. Ins…

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Beyond Google: How to Drive Brand Awareness & Sales from Alternative Channels 35:35

6M ago35:35

35:35

In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Kevin Indig, a seasoned growth advisor who has worked with top brands like Shopify, Reddit, and Dropbox. Their conversation dives into the need for eCommerce brands to expand beyond Google and traditional social media, leveraging alternative chan…

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Fix Your Funnel: Simple CRO Strategies to Convert More Customers 35:24

7M ago35:24

35:24

In this episode of the 7 and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Anthony Morgan, founder of eNavi, a Shopify-focused conversion rate optimization (CRO) agency. Anthony shares his unconventional journey into eCommerce and why many brands mistakenly view CRO as an advanced strategy rather than a foundational necessity. …

1
Selling High-Ticket E-Commerce: What DTC Brands Can Learn from B2B 33:00

7M ago33:00

33:00

Selling high-ticket e-commerce products is an entirely different game from traditional DTC, and in this episode of the 7-figures and Beyond e-commerce marketing podcast, Greg Shuey sits down with Rivkie Lieberman, Creative Director at Motif Studio, to break down what makes it unique. Rivkie explains that when customers are making a significant inve…

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Avoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your Brand 33:45

7M ago33:45

33:45

Navigating the complexities of selling on Amazon is no small feat, and in this episode of Seven Figures and Beyond: E-Commerce Marketing Podcast, host Greg Shuey welcomes Amazon expert Robyn Johnson to unpack the challenges that sellers face. With over a decade of experience in e-commerce, Robyn shares how compliance issues and inventory mismanagem…

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Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands 33:19

8M ago33:19

33:19

Website performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technical SEO consultant, to unravel the complex yet critical role of site speed in driving conversions and improving searc…

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How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy 37:46

8M ago37:46

37:46

In this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing o…

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Ecommerce Meta Ads Trends & Insights For 2025 40:14

8M ago40:14

40:14

In this eposide of the 7 Figures Beyond E-Commerce Marketing Podcast focused on preparing brands for success with Meta advertising in 2025. Greg Shuey welcomed Kelsey O’Rourke, Performance Marketing Director at Stride, who shared her expertise on navigating the ever-evolving landscape of paid media. They explored the growing importance of creative …

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Ecommerce Email/SMS Marketing Trends & Insights For 2025 35:20

9M ago35:20

35:20

In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data pri…

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How To Set Up, Optimize, and Scale Google PMax Campaigns 35:16

9M ago35:16

35:16

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Martin McAndrew, director of the UK-based performance marketing agency Blue Thirst, to unpack the complexities of Google Performance Max (PMAX) campaigns. PMAX integrates Google's entire ad ecosystem, including YouTube, Gmail, Maps, and Displ…

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034 – Can you do SEO on a Budget? 49:42

9M ago49:42

49:42

In this episode, Pete and Jeff discuss how to implement effective SEO strategies even with limited resources. They break down the essential elements of budget-friendly SEO and provide actionable advice for agencies and clients. Key Topics Covered Site Speed Optimization Best practices for plugin management Implementing proper caching and image opti…

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Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue 41:02

10M ago41:02

41:02

Pinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing …

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How To Build Ecommerce Content That Converts Browsers Into Buyers 37:07

10M ago37:07

37:07

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting wi…

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033 – Managing Monthly SEO Clients 37:59

10M ago37:59

37:59

In this episode, Pete and Jeff talk about the practicalities of running SEO retainers for your clients – the good, the bad, the ugly, and som tips from their own experiences. Key talking points include 1. The Importance of Weekly Client Management Monthly retainers shouldn’t mean monthly attention Regular monitoring helps catch issues early Allows …

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How To Scale Your D2C Brand's Reach With Automated Online PR 33:52

10M ago33:52

33:52

In this episode of the Seven Figures and Beyond e-commerce marketing podcast, host Greg Shuey welcomes Chris Porteous, founder and CEO of SearchEye, to discuss the transformative role of automation in online public relations. Chris shares his unique journey from finance to digital marketing, detailing how his experience led him to build an innovati…

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Building a Resilient D2C Brand Through Channel Diversification 43:50

10M ago43:50

43:50

In this episode of the 7-Figures and Beyond eCommerce Growth Podcast, host Greg Shuey sits down with Neal Goyle, an eCommerce expert formerly at Tapcart and now with Disco, a post-purchase ad network. Their discussion centers around the necessity of diversifying customer acquisition channels for long-term brand stability and growth. Neal emphasizes…

1
How To Diagnose & Recover From A Google Algorithm Update 38:48

10M ago38:48

38:48

In this episode of the 7 Figures and Beyond E-commerce Growth Podcast, host Greg Shuey chats with Kristine Schachinger, a technical SEO consultant with a wealth of experience in helping sites recover from Google algorithm updates. Kristine shares her journey from web design to a specialized SEO focus, working with clients who face significant losse…

1
How To Drive Organic Ecommerce Growth With Programmatic SEO Strategies 34:01

10M ago34:01

34:01

In this episode of Seven Figures and Beyond Marketing Growth Podcast, Greg Shuey sits down with Colin Gardner, co-founder of Long Tail, to unpack the world of programmatic SEO and its transformative potential for scaling brand visibility across digital marketplaces. Colin, an economist by background with a career shaped in tech hubs like San Franci…

1
How To Analyze & Dominate Ecommerce Search Engine Results Pages (SERPs) 35:17

10M ago35:17

35:17

In this episode of the 7-Figures & Beyond Marketing, Greg Shuey welcomes Boyd Norwood, VP of Marketing at Nozzle, to discuss the evolution of search engine results pages (SERPs) and their impact on e-commerce businesses. Boyd shares insights from his 20-year career in SEO and online marketing, highlighting how SERPs have become more complex, shifti…

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032 – So much Drama In The WP World! How we're dealing with it. 47:59

11M ago47:59

47:59

This episode delves into how the drama may reshape the WordPress ecosystem and its potential business implications for agencies and developers. Main talking points include: WP Drama Overview: Ongoing tensions between WordPress founder Matt Mullenweg (Automattic) and WP Engine, a major hosting company, have escalated. WordPress Plugin Repository Con…

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How To Leverage Paid Media To Dramatically Increase Sales For Lifestyle Brands 35:42

11M ago35:42

35:42

In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, host Greg Shuey welcomes Nikki Lindgren, founder of Pennock, to discuss optimizing paid media strategies for lifestyle brands, especially with the holiday season approaching. Nikki shares her experience in paid media and SEO, emphasizing how the landscape has become increa…

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031 - Taking A Look At Your Client's CRO 35:31

11M ago35:31

35:31

Main talking points include: Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.). CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues. Common CRO Mistakes: Broken contact forms or inquiry forms. E-commerce checkout issu…

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030 - The Brand SERP Guy, Jason Barnard 53:05

11M ago53:05

53:05

Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad of topics, the main talking points include: Importance of Managing Brand SERPs The Role of Google's Knowledge Graph Modern SEO and Entity Management The Concept of EEAT (Expe…

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Building Sustainable, Long Term Growth Through Online Communities 34:24

12M ago34:24

34:24

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Paige Hope, the founder of Elan Pure, a non-toxic beauty and wellness brand. Paige shares her journey of launching Elan Pure, motivated by personal experiences with hormonal challenges and her sister’s autoimmune diagnosis. Frustrated by the lack of t…

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029 – Is Link Outreach Still A Relevant SEO Strategy in 2024? 32:30

12M ago32:30

32:30

Main talking points: In this episode, Pete and Jeff take on the sticky subject of links and their roll within an SEO Strategy and Client Agreements... Their discussion includes: Shift in the Link Outreach Landscape Why Link Outreach, Not Link Building Challenges of Link Outreach Link Outreach is Still Relevant but Contextual Citation Building Evalu…

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How To Leverage VIP Groups To Drive Meaningful Revenue Growth 37:39

12M ago37:39

37:39

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Brittany Harvey, the founder of Vanu, a baby brand that developed an innovative multi-use lounger designed to help infants with tummy time, reflux, and gas relief. Brittany shares her unconventional journey into entrepreneurship, which included c…

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The 4 Types of Content Every Ecommerce Brand Needs To Scale 37:56

12M ago37:56

37:56

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes John Doherty, founder of Editor Ninja, to explore the critical role of content in ecommerce marketing. Drawing on over two decades of experience in SEO and content marketing, both Greg and John emphasize the enduring need for high-quality, well-opt…

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Buying An Ecommerce Business: Key Strategies For A Successful Purchase 32:02

1y ago32:02

32:02

In this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey welcomes Gentry Jensen of Cordova Outdoors to discuss the intricacies of purchasing an e-commerce brand. Gentry shares his journey from a Navy SEAL to a successful brand owner, highlighting his transition from corporate finance to owning Cordova Outdoors, a company …

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How To Leverage Your Customer Base To Scale Your D2C Revenue 30:08

1y ago30:08

30:08

In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey interviews Adena Merabi from Okendo, discussing the transformative power of customer reviews, quizzes, and loyalty programs in driving website conversions and revenue growth. Adina, the partnerships team lead at Okendo, shares her insights from three years at the c…

1
High Impact Black Friday & Cyber Monday Marketing Strategies 44:07

1y ago44:07

44:07

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Laurel Teuscher dive into strategies for Black Friday and Cyber Monday, stressing the importance of starting preparations as early as July. Laurel, the VP at Stride, shares her expertise from nine years in digital marketing, particularly in SEO and Google Ad…

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Scaling Your Brand On Meta With High-Volume Ad Copy & Creative Testing 48:17

1y ago48:17

48:17

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey invites Andrew and Victor, co-founders of the ad agency AdCrunch, to discuss their innovative approach to high-volume ad copy and creative testing for scaling brands on the Meta platform. The discussion begins with the importance of understanding the Ideal Customer Profile (ICP), …

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028 – Figuring Out The Priorities That Move The Needle For Your Clients 54:17

1y ago54:17

54:17

In this episode, Pete and Jeff chat through the benefits and the process that moves an agency away from just being a "website provider" to a "trusted advisor" for your clients. They also discuss why this is sometimes out of our comfort zone and give some strategies and tips on where to start. Main Talking Points Include: Understanding Client Needs …

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Building Partnerships & Alliances To Accelerate D2C Growth 37:51

1y ago37:51

37:51

In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman and CEO of Overstock.com. The episode focuses on building partnerships and alliances to accelerate D2C growth, particularly in the face of current economic challenges. Jonathan Johnson brings his extensive experience to the discussion, h…

1
Google & Yahoo Sender Requirements & How To Operate Optimally Within Them 25:46

1y ago25:46

25:46

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey delves into the complexities of email retargeting in the evolving landscape of new sending requirements from Gmail and Yahoo. Greg is joined by Michael Diesu, the CEO of Revenue Roll, a tech company specializing in identity resolution for e-commerce brands. The episode kicks off w…

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027 - STOP Selling "SEO" - Do THIS Instead! 38:39

1y ago38:39

38:39

Main talking points include: In this episode, Pete and Jeff cover the following: The problem with selling SEO on its own Why broadening the scope beyond SEO is a good thing Why SEO should be part of a larger growth strategy The importance of having an initial discovery process / triage process Building recurring revenue Building long-term relations…

1
Amazon Marketing Funnels - Driving Top, Mid, & Bottom Of Funnel Traffic To Your Store 31:55

1y ago31:55

31:55

In episode 33 of the "7 Figures and Beyond" podcast, Greg Shuey hosts Mike Begg from AMZ Advisors to delve into the world of Amazon marketing funnels. Mike shares his background, transitioning from a career in consulting and real estate to founding an agency specializing in Amazon marketing. He details how his experience working on a project with A…

1
Frictionless Forms - How To Improve Your Customer Journey & Conversion Rates 39:48

1y ago39:48

39:48

In this episode of the 7 Figures and Beyond podcast, Greg Shuey hosts Jon Ivanco, the founder of Formtoro. Jon discusses his extensive marketing background, from his early days in traditional marketing to his experiences with social media and smart home products. He shares insights into his journey, highlighting his time with Lifx, a smart bulb com…

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Customer Revenue Optimization: How To Leverage Customer Experience To Scale Your D2C Growth 39:03

1y ago39:03

39:03

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Will Laurenson from Customers Who Click, an agency specializing in conversion rate and customer revenue optimization. They kick off the episode by discussing Will’s background and journey into the world of CRO, sharing how he moved from general marketing to a focused appr…

1
How To Scale Your Meta Ads & Lower CAC With Better 1st Party Data 41:56

1y ago41:56

41:56

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Altay Malazgirt from Go Audience, a platform designed to help e-commerce brands acquire new customers through the innovative use of credit card spending data. The episode opens with an introduction to Altay and his journey from a diverse international background to beco…

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026 - Setting Expectations In Your Agency 32:58

1+ y ago32:58

32:58

Main talking points include: Setting Expectations and Discovery Process Managing Client Relationships Scaling Services Client Communication Handling Large Clients Financial Impact of Client Loss Client LifecycleBy SEOHive