Keystone Bank Chairman and CEO Jeff Wilkinson hosts the Banking on Community Podcast featuring community leaders, entrepreneurs and innovators. Hosted in their very own podcast studio at their branch in downtown Austin, Jeff features guests with impactful stories that will inspire you to invest in your own community. To learn more about Keystone Bank and how to bank with the best in Texas, visit https://www.keystone.bank/
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Keystone Bank Podcasts
Welcome to Referral Worthy, the podcast that explores what it takes to become the go-to service provider in your niche. Join marketing strategist, Dusti Arab, as she guides you from "best-kept secret" to booked solid. Listen in as Dusti sits down with some of today's most innovative and inspiring business owners as we discover what it takes to build a business that's not only worth talking about but also delivers exceptional client experiences and outcomes. With a refreshing departure from t ...
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Keystone Partners Affiliate Armies: How SMBs Win in 2025 with Laura Sprinkle
20:10
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20:10In this must-listen for small business owners, Dusti sits down with Laura Sprinkle—affiliate strategist and founder of Rootabl, an affiliate platform built for modern online businesses. Laura lays out why we're not in a "trust recession"…we're in a trust revolution—and how SMBs can capitalize by designing referral worthy experiences and smarter aff…
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Speak So People Feel It: Leadership, Permission, and Presence with Samara Bay
27:34
27:34
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27:34In this episode of Referral Worthy, host Dusti Arab is joined by Samara Bay, bestselling author of Permission to Speak and a sought-after speaking coach. Samara shares how coaching actors on accents in Hollywood led to coaching leaders on voice, presence, and the courage to sound like themselves. She explains why she chose to scale her ideas, not h…
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One-Star Reviews Sell Books, and Other Fabulous, Uncomfortable Truths with Melissa Cassera
34:05
34:05
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34:05In this episode of Referral Worthy, host Dusti Arab sits down with Melissa Cassera, a screenwriter, author, and publicity strategist with a portfolio career that spans movies, novels, VIP publicity days, and even on-camera gigs. Melissa breaks down what is working now for authors and founders, why traditional media is no longer the slam dunk it onc…
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Stop Publishing Mediocre Copy: Why Editors Are Your Secret Growth Tool with Samantha Pollack
33:41
33:41
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33:41In this episode of Referral Worthy, host Dusti Arab interviews editor, copywriter, and writing instructor Samantha Pollock of Indie Copy Studio. They unpack what great editing really is, why most business owners do not need a start-to-finish copywriter, and how a smart "done-with-you" editing model can turn a messy first draft into high-converting …
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The Trust Tour: Building Authority Through Podcast Guesting with Natalie Koussa
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24:25
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24:25In this episode of Referral Worthy, host Dusti Arab interviews Natalie Koussa, a podcast guesting strategist known for booking meaningful interviews that move the needle. Fresh off a rebrand, Natalie breaks down why trust is the new buying currency, how to meet the market as it shifts, and why experienced founders need done-for-you momentum, not an…
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How thought leadership can beat short sound bites
32:03
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32:03In this episode of Referral Worthy, host Dusti Arab interviews Lacy Boggs, longtime content strategist, director at Content Direction Agency, and founder of Thought Leader Lab. They unpack why a strong, differentiated point of view beats volume, how long form builds trust in a skittish market, and why your ideas need structure before they ever beco…
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In this episode of Referral Worthy, host Dusti Arab sits down with Meg Casebolt, founder of Love at First Search, to unpack what actually works in SEO in 2025 and why being a true subject-matter expert beats chasing volume. They cover how AI summaries are changing search behavior, why owning your content matters more than ever, and how specificity …
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Astrology, SOPs & Smut: Rethinking What Belongs in Business with Mary Williams
26:01
26:01
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26:01What if the key to building a sustainable business isn't another productivity hack - but a spicy book club? In this episode of Referral Worthy, Dusti Arab sits down with Sensible Woo and Sasquatch Media founder, Mary Williams, for a truly one-of-a-kind conversation about emotional systems, burnout recovery, and how fiction (yes, even and maybe espe…
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We're back! And this time, Dusti's in the hot seat. To kick off Season 2, Veronica Yanhs - one of Dusti's closest friends (online and IRL) - flips the script and interviews her about what Referral Worthy really means… not just in business, but in life. They talk about the real stuff: why scaling isn't always the answer, how building a business that…
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Listen in to a different kind of episode today - the talk Dusti gave at Reinvent(ed)! In this episode, Dusti shares the raw, unfiltered story of how she turned a chaotic life as a college student and single mom into the foundation for a thriving, relationship-driven business. From organizing karaoke nights to discovering the power of mutual aid, Du…
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Relationship Building Is Everything With the Mayor of Bee Cave, Kara King
31:56
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31:56In this episode of Banking on Community, Jeff talks with Mayor Kara King who discusses her background and leadership in the city of Bee Cave. She shares her journey from being a teacher to becoming involved in local politics and eventually becoming mayor. The conversation covers topics such as the challenges of managing growth and traffic in the ci…
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In this engaging episode of Referral Worthy, Dusti welcomes conversion copywriter and funnel strategist, Jenn Robbins. Jenn shares her unique journey from studying accounting to becoming a sought-after copywriter and strategist. Despite starting her career in a tax accounting firm, Jenn transitioned to writing by leveraging her skills in social med…
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Financial Expertise and Client-Centered Advising with Matt Andersen, CEO of Westlake Securities
44:13
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44:13Matt Andersen, CEO of Westlake Securities, shares his expertise in finance and mergers and acquisitions. He discusses the tailored approach his company takes when advising different-sized companies, overlaying past experiences with success, and treating clients the way they would want to be treated. He also talks about the challenges and opportunit…
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Legally Trustworthy with Autumn Witt Boyd
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24:03
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24:03In this episode of Referral Worthy, Dusti Arab sits down with Autumn Witt Boyd, a lawyer and owner of the AWB Firm, to discuss her journey and expertise in legal services for the online business space. Autumn shares her unique career path, starting from her interest in entertainment law, transitioning into copyright litigation, and eventually found…
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Pleasure and Leadership with Stephanie Redlener
21:54
21:54
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21:54Join me on this episode of Referral Worthy as I sit down with Stephanie Redlener, founder of Lioness, an experiential company that elevates women into their personal and professional power through luxury events and retreats. In our conversation, Stephanie shares her journey from her early roots as a natural coach among friends to leading a company …
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Mastering Career Transitions and Authentic Networking with Elaine Lou Cartas
31:38
31:38
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31:38In this episode of Referral Worthy, Dusti sits down with Elaine Lou Cartas, a business coach specializing in working with women of color and allies. Elaine shares her career journey, which includes being fired three times, quitting two jobs, and finding her true calling through a mix of political fundraising and nonprofit work. Elaine also provides…
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Building A Community That Lasts with Molly Mahar
24:59
24:59
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24:59In this episode of "Referral Worthy," Dusti sits down with Molly Mahar, founder of Stratejoy, a vibrant community that empowers women to cultivate personal intimacy and leadership. Molly shares the inspiring journey behind Stratejoy, highlighting how it began from her own quarter-life crisis and grew into a thriving support network for women seekin…
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The Future of AI in Education and Search Engines with Erik Qualman
37:28
37:28
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37:28Erik Qualman, a bestselling author and keynote speaker, discusses his background and the impact of socialnomics and AI on various industries. He shares the story behind Equalman, his iconic green glasses, and the importance of embracing uniqueness. Qualman explains the concept of "socialnomics" and how it has been used by organizations like NASA an…
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Being A Generalist Is A Strength with Nina Nelson
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18:50This week, Dusti catches up with Nina Nelson, a multi-talented entrepreneur who deftly juggles roles from local marketing for small businesses to running CrossFit classes to running a meal prep and delivery service. As the founder of Tiny Enterprises, Nina's eclectic career is a testament to her energy, entrepreneurial spirit, and eye for finding a…
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Creating a Stop Doing List with Dusti Arab
13:17
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13:17This week, Dusti shares an indispensable tool she employs at the outset with every business owner, emphasizing its crucial role in clearing the decks for effective marketing and operational strategies. Dusti elaborates on the Stop Doing List to help business owners focus on what truly matters by removing or reallocating the energy drainers that hin…
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When A Referral Goes Wrong with Anya Parker-Lentz
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20:12In today's episode, we're joined by Anya Parker-Lentz, founder of Landau Agency, a standout social media consultancy that captures and enhances the digital presence of personality brands. Anya is not only a social media savant but also a strategic thinker whose early adventures on Tumblr shaped her into a digital native fluent in the language of li…
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Success Through Dedication: The Helix Sports Journey
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46:22Dr. Jimmy Rowland and Dr. Jordan Tittle, co-owners of Helix Physical Therapy and Chiropractic, share their journey of starting their own business in Austin, Texas. They met while working at a training facility and realized the need for an interdisciplinary approach to sports medicine. They decided to open their own practice in the West Austin area,…
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The Truth About Mastery and Systems with Mikli Jorge
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25:55In this episode of Referral Worthy, Dusti is joined by Mikli Jorge, a tech and systems automation strategist who shares her journey from aspiring lawyer to internet-savvy entrepreneur. Mikli's story begins with the desire to provide for her son, leading her from law school to advertising, and eventually to discovering the power of the internet. Mik…
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Building Businesses That Last with Illana Burk
25:59
25:59
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25:59In this episode of Referral Worthy, Dusti is joined by Illana Burk, a seasoned business and leadership coach and the force behind Your Life's Workshop. Recently relocated to Portugal, Illana brings a wealth of experience, informed by her unique upbringing around entrepreneurial and sales environments. The conversation explores Illana's philosophy o…
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The Building Blocks of Wisdom with Michael Krajicek
34:14
34:14
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34:14Michael Krajicek, founder and CEO of Atreyu Running Company, shares his insights on achieving extraordinary results in business and life. He discusses the values of curiosity, simplicity, and hard work that shape his approach to business. Michael also talks about the inception of Atreyu and the importance of community engagement in the Austin runni…
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In today's episode, we sit down with Danielle Cohen, a photographer and visibility coach not just focused on capturing images - but transforming how business owners express their professional and personal identities across their platforms. Tune in to learn how photography can transcend traditional boundaries, becoming a tool for personal affirmatio…
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Leaving Life Coaching for Therapy with Thais Sky
28:42
28:42
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28:42In this episode of Referral Worthy, Dusti is joined by Thais Sky, a former life coach who has transitioned into the world of therapy. Thais discusses what led her from the realms of coaching and being deeply influenced by the wellness community to pursuing a more structured path in psychotherapy. She elaborates on the challenges and insights gained…
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This week, Dusti sits down with Lydia Kitts, founder and designer at Turnquist House and creator of web design mastery program Data+Delight. With a rich background ranging from wardrobe and costuming for Cirque du Soleil to digital marketing and education, Lydia's diverse experiences have uniquely positioned her at the intersection of creativity, m…
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Changing the Narrative Around Hospice Care for Children with Melissa Keller
29:09
29:09
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29:09Melissa Keller is the founder of the Abigail E. Keller Foundation, a non-profit organization that supports terminally ill or medically complex children and their families. The foundation's mission is to change the narrative around hospice care for children and help families cherish their time with their loved ones. Melissa shares her personal journ…
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In this episode of Referral Worthy, Dusti sits down with Veronica Yanhs, the founder of Business Laid Bare, an operations firm revolutionizing the way purpose-driven organizations achieve peace and profitability through orgasmic operations. Veronica shares her journey from the corporate world to creating a business that marries pleasure with proces…
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In this episode of Referral Worthy, Dusti sits down with Megan Hale, the visionary behind DreamMoney™, a unique approach that marries intuitive wisdom with financial strategy to create sustainable business growth. As a former psychotherapist turned business strategist, Megan shares insights on how entrepreneurs can align their business practices wi…
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In this episode, Dusti talks with Jennifer Louden, a writing coach and bestselling author, most recently of "Why Bother?" Jennifer has evolved from a self-care advocate to a trusted mentor for writers, focusing on helping individuals build their platforms and start (and finish!) their nonfiction books. They discuss Jennifer's journey and her approa…
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Investing in Oneself with Chris Ragland, CEO of Ragland Capital
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33:43
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33:43Jeff interviews Chris Ragland, the founder and CEO of Ragland Capital. They discuss Chris's entrepreneurial journey, including his ventures in real estate, private credit, hospitality, and technology. Chris shares his experiences in expanding his business to Jackson, Mississippi, and Mexico City. They also talk about the challenges in today's inves…
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Make Yourself Unforgettable with Mike Ganino
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31:37Making yourself unforgettable on stage can feel like an elusive art form - but today, we're diving deep into the heart of impactful speaking. In this episode, Dusti welcomes Mike Ganino, the Keynote Director famed for transforming thought leaders into legends. Listen as Mike shares not just his journey but his blueprint for making every speaking en…
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You Are the Secret Ingredient with Jacqueline Paumier
22:11
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22:11Do you know what makes you Referral Worthy? According to this episode's guest, it is YOU! Join Dusti as she speaks with Jacqueline Paumier, the founder of Self Writeous, a company where she "makes copy writing sexy again". After writing for brands such as Nike, Starbucks, BMW, just to name a few - in 2020, Jacqueline decided it was time for her to …
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Overcoming Limiting Beliefs with Natalie Miller
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25:42
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25:42Sometimes getting referred can feel like witchcraft - and today, we're going to explore exactly why it can feel that way. In this episode, join Dusti as she speaks with Natalie Miller, an intersectional feminist coach and mentor coaches, creatives, and entrepreneurs. Listen in as Natalie shares how limiting beliefs and not trusting ourselves are ho…
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"How do I get more leads, Dusti"? If you're tired of the feast and famine cycle in your business, hate wasting time on marketing tactics that aren't working, and are ready to enter the sweet land of The Waitlist, this episode is a must-listen. Welcome to Referral Worthy, the podcast where we explore what it takes to become the go-to service provide…
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Have you considered using quantum physics to get you Referral Worthy? You will after listening to this episode. In this episode, join Dusti as she speaks with Fiona Wong, the creator, writer, and Human Design reader behind The Wild Pixel. Human Design is a technique based on quantum physics, astrology, Kabbalah, I'Ching, Myers-Briggs, that helps pe…
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Welcome to Referral Worthy, the podcast where we explore what it takes to become the go-to service provider in your niche. Join Dusti Arab, Fractional CMO and marketing strategist, as she guides you from "best-kept secret" to booked solid. Join Dusti as she sits down with some of today's most innovative and inspiring business owners as we discover …
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Building an Icon: The Journey of Kerbey Lane Cafe with Mason and Christina Ayer
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33:18Mason, CEO and President, and Christina, Controller and CFO of Kerbey Lane Cafe, join the podcast to discuss their journey of owning and operating Kerbey Lane Cafe. The cafe, which started in 1980, has grown into an iconic Austin business known for caring service, wholesome food at reasonable prices, and active community involvement. Together, they…
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Sustainable Living and Storytelling with shār snacks' Lyn Graft
36:23
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36:23Today, we're thrilled to have Lyn Graft as our guest. Lyn is the chief story officer at Shared, the founder of Storytelling for Entrepreneurs, and the author of the best-selling book "Start with the Story: The Entrepreneur's Guide to Using Story to Grow Your Business." Over the last 18 years, Lynn has filmed and shared the stories of over 1000 entr…
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Leveraging Community Resources for Small Business Success with Larissa Davila
27:47
27:47
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27:47EGBI's mission revolves around nurturing emerging and existing businesses, particularly those led by historically economically disadvantaged individuals in the Greater Austin region. Larissa Davila delves into her professional journey, the importance of community engagement, and the unique facets of EGBI that set it apart in the world of business d…
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Navigating Family Law with Integrity: A Conversation with Jimmy Evans
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32:31With a career spanning over two decades, Jimmy shares insights into his journey into the realm of law, the ethos behind Evans Family Law Group, and the passion that drives him to make a tangible difference in the lives of families and the community at large. Strategic solutions for real life from people like you. Visit us today! https://www.keyston…
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Once per season, Jeff Wilkinson sits down with a few of Keystone Bank's summer interns to discuss their experience, mentors, lessons learned and more. Strategic solutions for real life from people like you. Visit us today! https://www.keystone.bank/ The views and opinions expressed in this podcast are solely those of the hosts and guests, and do no…
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Big Town, Small City: Taking Care of the Austin Community with Chris Crowley
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22:15
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22:15In this episode, host Jeff Wilkinson sits down with Chris Crowley, Keystone Bank’s new Sr. Vice President, Austin Market Executive! As a fifth-generation Austinite, Chris provides valuable insights into the evolving local business community. During the podcast, Chris and Jeff discuss the challenges faced by small businesses in Austin today and how …
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A Fresh Take on Women's Golf Wear with Daniella Rosa of AIEA Golf
30:36
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30:36In this episode of the Banking on Community Podcast, host Jeff Wilkinson interviews Daniella Rosa, the founder of AIEA Golf. Together, they explore how AIEA Golf is reshaping the golf industry through its innovative approach to fashion, technology, and Web3 integration. Daniella shared how she found and focused on an untapped market and launched AI…
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Building a Thriving Business Ecosystem with Brittany B. Moore
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33:40Today host Jeff Wilkinson is joined by Brittany B. Moore, the founder and visionary behind B. Moore Organized. Prepare to be captivated as Brittany shares her fascinating journey in building a thriving business and creating a remarkable ecosystem. Tune in as she shares how to cultivate an exceptional team culture, master the art of scaling your bus…
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Shaping the Future of Construction with Falcon Structures' Stephen Shang
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28:52In this episode of the Banking on Community Podcast, host Jeff Wilkinson sits down with Stephen Shang, the CEO and co-founder of Falcon Structures, to discuss the company's success as the leading manufacturer of shipping container-based structures. Stephen shares his insights on his love-based leadership approach that has created a positive work cu…
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Building a Better Future through Community and Entrepreneurship with Julie Jumonville
33:38
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33:38In this episode of the Banking on Community Podcast, host Jeff Wilkinson interviews Julie Jumonville - Partner and co-founder of The Geyser Group, a privately held commercial real estate investment and development firm headquartered in Austin, TX. Julie shares that the work she has done throughout her career has been driven by the currency of helpi…
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Revolutionizing Your Leadership with Ilana Zivkovich
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27:32In this episode of the Banking on Community Podcast, host Jeff Wilkinson is joined by the Founder and CEO of Werq, Ilana Zivkovich. Werq is an executive coaching and strategic leadership advisory firm headquartered in Austin, TX. Illana shared how the Werq team operates across industries with CEOs and their teams to create ripples of impact by revo…
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