Best Kay Potter Podcasts (2025)

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The Science of Studio Time: Why Your Brain Needs Deep Work to Create 41:10

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17d ago41:10

41:10

Send us a text Description: Discover the science behind why protecting your creative time isn't selfish—it's essential for your best work. Learn practical strategies for establishing sacred boundaries around your studio hours. Episode Summary: In this episode, Kay challenges the common myth that creative inspiration should strike randomly and unpre…

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One Stream First: The Strategic Approach Most Creative Entrepreneurs Miss 49:48

25d ago49:48

49:48

Send us a text Description: Discover why temporarily focusing on one income stream accelerates your path to a diverse, profitable art business faster than trying to build multiple streams simultaneously. Episode Summary: In this episode, Kay challenges the conventional wisdom that multi-passionate artists should immediately diversify their income s…

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When Are You Getting a Real Job? - 51 Years Later, This Pottery Business Has the Answer 52:26

1M ago52:26

52:26

Send us a text Description: After 51 years in business, Pickenpaugh Pottery proves that "getting a real job" was never the answer. Discover practical strategies for art market success, sustainable pricing, and building a multi-generational creative business. Episode Summary: Join host Kay for an inspiring conversation with Merry and MerryCline from…

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Feast and Famine: Mastering the Psychological Rhythm of Creative Business 40:40

2M ago40:40

40:40

Send us a text Description: Discover why the seasonal peaks and valleys in your art business aren't problems to solve—they're natural rhythms to understand and leverage for both financial stability and creative wellbeing. Episode Summary: **Episode Summary:** In this insightful episode, Kay explores the psychological dimension of seasonal business …

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The Simple Way to Build your Confidence as a Creative Business Owner 33:07

2M ago33:07

33:07

Send us a text Description: Discover why waiting to "feel confident" is holding your art business back, and learn the science-backed approach to building real confidence through action instead of endless preparation. Episode Summary: In this episode, Kay tackles the paralyzing belief that we need to feel confident before taking action in our art bu…

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How to Get Pet Portrait Clients When the Economy is Uncertain | Artist Coaching 43:19

3M ago43:19

43:19

Send us a text In this episode, I respond to an artist who's been diligently promoting her pet portrait business for a year without seeing results. I explore whether economic uncertainty affects art sales and offer practical strategies to refine your marketing approach. Resources Mentioned Complete Pet Portrait Business System ($99, price increasin…

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Find Your Focus: How 90 Day Reviews Revolutionize Your Art Business 41:02

4M ago41:02

41:02

Send us a text In this episode of The Artist's Guide to Business, I dive into a practice that transformed my art business: quarterly reviews. As artists and creative entrepreneurs, we're often focused on the next project, the next opportunity, always moving forward. But what if the key to sustainable success is actually taking time to look back? Th…

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Navigating Taxes: Essential Deductions for Creatives with Chika Obih, CPA 48:23

4M ago48:23

48:23

Send us a text In this episode, Kay speaks with Chika Obih, CPA and money mindset educator, about the often-intimidating world of taxes and finances for artists and creative entrepreneurs. With over 14 years of experience in tax strategy and planning specifically for small businesses and creatives, Chika breaks down essential deductions, explains h…

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Positioning Your Art for Higher Prices & High-End Clients 23:51

5M ago23:51

23:51

Send us a text Do you want to attract higher-paying clients, confidently set prices that truly reflect your talent, and build an art business people deeply value? If you’ve been selling consistently but feel stuck at your current price point, this episode will show you exactly how to break through and level up your business. In this episode, learn:…

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Breaking Through a Plateau in Your Art Business by Taking the Next Risk 17:00

5M ago17:00

17:00

Send us a text Feeling stuck in your art business despite doing everything "right"? Discover how identifying and taking a specific kind of risk can create the momentum you need to break through your plateau. In this episode, learn: Why plateaus are normal parts of the creative business journey The "Emotional Risk Formula" to identify which actions …

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The Foundations of a Great Website 18:24

5M ago18:24

18:24

Send us a text In this special episode, I'm sharing a preview of my new Studio to Site Workshop! You'll learn the three essential elements every artist website needs, plus my framework for turning visitors into buyers. What You'll Learn: - The 3 foundational elements every artist website needs - How to identify your website's true purpose - What yo…

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Mapping Your Art Business: From Discovery to Advocacy 39:42

6M ago39:42

39:42

Send us a text Learn how to transform potential clients into dedicated advocates in this insightful episode. KEY TAKEAWAYS: • Understand the power of the customer journey to create lasting connections and repeat collectors. • Recognize that customer journeys are not linear; be prepared for clients to move through stages unpredictably. • Utilize ema…

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Taking Up Space: A Personal Message for Artist Entrepreneurs 19:27

6M ago19:27

19:27

Send us a text Podcast Description Episode Introduction In this episode, I explore the emotional landscapes and unique challenges faced by artists on their creative journeys. I share my insights on the importance of self-permission, resilience, and navigating both internal and external criticisms, drawing from my own experiences as an artist. Episo…

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Your Website, Your Canvas: 5 Truths to Master It 21:57

6M ago21:57

21:57

Send us a text In this episode, we explore the journey of building an artist's website with a focus on leveraging creative skills for effective online presence. Host Kay Potter shares her experience in guiding artists through the website creation process, emphasizing the importance of ownership, simplicity, and gradual learning in mastering technol…

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From Self-Doubt to Self-Worth: Presenting Your Art Professionally 21:46

6M ago21:46

21:46

Send us a text "When you present your work professionally, something magical happens. Not only do others begin to see your work differently, but you also do so." Introduction In this episode, we explore the transformative journey of artists as they learn to present their work professionally. Our host, Kay, an experienced artist and educator, shares…

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The Content that Counts: Building Business Assets that Compound 24:06

7M ago24:06

24:06

Send us a text In this episode, we explore how artists can build lasting value in their business by focusing on assets that compound over time rather than temporary content. Learn about the "asset hierarchy" and how to strategically invest your time and energy for long-term success. Key Topics: Why some business efforts provide lasting value while …

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Why do that? Understanding Strategy vs Tactics 24:22

1y ago24:22

24:22

Send us a text Episode Description: In this episode of "The Artist's Guide to Business," we delve into the critical difference between tactics and strategies in managing your art business. Learn how to align your tools and actions with your overarching business goals for sustainable success. What You Will Learn: The difference between tactics and s…

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How to Stand Out as an Artist — Even in a Crowded Market 35:55

1y ago35:55

35:55

Send us a text Stand Out in a Crowded Market: How to Connect Without Being the Loudest in the Room In this episode, discover how artists can stand out in crowded spaces without relying on being loud or bright. Learn to 'call in' the right audience by creating curiosity, connecting on a personal level, and sustaining their interest with a clear next…

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How to Wow Your Buyers with Every Shipment (and Get More Referrals) 19:54

1y ago19:54

19:54

Send us a text Have you ever asked yourself, what else should I include with my art when I ship it to a client? Have you wondered if this is something you need to do? In this episode, learn why including something extra in your deliveries is good business and discover three simple ways to enhance your customer's unboxing experience. Key Points: Cus…

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Feeling Blocked? Reignite Your Creative Power and Self-Expression 19:05

1y ago19:05

19:05

Send us a text On this episode of The Artist's Guide to Business, host Kaye introduces the Empowered Emails program, a tailored email marketing strategy for artists. Guest artists Jess, Carol, Kristen, and Alex share their positive experiences with the program, highlighting structured sessions and valuable insights. The episode emphasizes themes of…

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How to Automate the Boring Stuff So You Can Make More Art 30:24

1y ago30:24

30:24

Send us a text On this episode of 'The Artist's Guide to Business' hosted by Kay Potter, you'll discover the power of email automation for artists. Learn how to streamline your sales processes, engage with clients, and promote your art efficiently. From setting up welcome email sequences to using storytelling in emails, you'll gain valuable strateg…

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How to Create Reliable Income from Your Art — Without Burnout 27:41

1y ago27:41

27:41

Send us a text Attention artists and entrepreneurs! Are you tired of struggling to stabilize your income? Join host Kay on this episode of The Artist's Guide to Business as she shares valuable insights and strategies to boost your sales and generate consistent income streams. Learn how to plan targeted promotions, utilize email campaigns, and engag…

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Tired of Social Media? Why Email Might Be the Best Move for Your Art Biz 36:11

1y ago36:11

36:11

Send us a text Welcome to today's episode where I delve deep into the evolving dynamics of social media for artists and the undeniable power of nurturing an email list. Waking up to a snowy April morning, I felt inspired to record from the sunlit comfort of my sunroom, sharing personal reflections and seasoned insights from a decade of thriving as …

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Surprising but True: How Email Writing Can Spark Your Creativity 25:09

1+ y ago25:09

25:09

Send us a text Have you ever thought about how writing emails could actually boost your creativity? In this episode, we will explore how emails can serve as a platform for artistic expression, inspire deeper connections with your audience, and create healthy accountability in your creative practice. What you'll learn: Creativity in communication: D…

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How Artists Can Beat the Algorithm (and What Actually Works) 37:38

1+ y ago37:38

37:38

Send us a text In this Q&A episode, Kay responds to various questions submitted by artists through an email newsletter, covering topics vital for artists looking to focus on their craft without distractions, find customers, understand the importance of pricing consistency, the pros and cons of turning art into a business versus keeping it as a hobb…

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How to Launch an Art Business on a Super Tiny Budget 34:42

1+ y ago34:42

34:42

Send us a text Starting an art business with limited finances might seem challenging, but it's certainly possible. This episode provides you with practical insights and strategies to overcome financial restraints and launch your art business successfully. And even if you have more funding to put into your business, this episode helps you pay attent…

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Are You Making These 3 Costly Website Mistakes as an Artist? 26:09

1+ y ago26:09

26:09

Send us a text Developing a professional online presence as an artist can feel daunting, especially with the pressure to mimic successful artists. In this episode, we unpack the common mistakes artists make when creating their websites and offers practical advice for a more effective approach. In this episode, you'll learn: Why it's vital to avoid …

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Why You’re Stuck — And the Truth About Taking Action as an Artist 34:58

1+ y ago34:58

34:58

Send us a text Struggling to draw that first line on a blank canvas or make a bold move in your art business? Then this episode is just what you need. Join us as we uncover the art of taking imperfect action, and how it can serve as a stepping stone to real growth and success both in art and business. In this episode, you'll learn: How an unexpecte…

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How to Sell Small Art Products Without Looking Cheap or Undervaluing Your Work 30:16

1+ y ago30:16

30:16

Send us a text Does managing your art business often feel like a daunting task? Are you stuck wondering how to balance between creating high-value original artwork and the easy-to-sell, low-priced pieces like prints, stickers, and note cards? In this episode, we delve into this common artist dilemma and offer valuable strategic insights, helping yo…

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Burnout Alert: 3 Hidden Ways You’re Overworking Yourself as an Artist 27:09

1+ y ago27:09

27:09

Send us a text Are you an artist who finds it difficult to switch off your thinking about work, to take a break or to disconnect from your business? If so, this episode is for you. In this episode, you can learn: - To understand and appreciate the necessity of stepping away from work, even if you're self-employed. - How to identify different behavi…

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The Best Way to Understand Art Buyers... Is to Be One 28:46

1+ y ago28:46

28:46

Send us a text As an artist, do you find it challenging to put yourself in your customer's shoes and assign a value for your work? Does money mindset affect how you outline your pricing strategy? If so, this podcast episode could offer the momentum shift you've been searching for. In this episode, you will learn: The importance of viewing your art …

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Your Questions Answered: Sales, Mindset, and Marketing for Artists 29:33

1+ y ago29:33

29:33

Send us a text Join us in this engaging Q&A session where we dive into your burning questions about running an art business. From the complexities of handling taxes to the nuances of seeking gallery representation and the eternal struggle of balancing business with creativity, we're covering it all. This episode is a treasure trove of insights, ans…

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CEO Mode: How to Make Bold, Confident Decisions in Your Art Biz 30:35

1+ y ago30:35

30:35

Send us a text In this episode, we dive into the crucial yet often overlooked aspect of running an art business: adopting a CEO mindset for strategic decision-making. Perfect for artists at any career stage, we explore how to transition from day-to-day creation to big-picture thinking and strategic planning. This episode is your guide to navigating…

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How to Set Commission Boundaries Without Losing Clients 32:07

1+ y ago32:07

32:07

Send us a text Show Notes for Episode: Better Boundaries for Better Commissions Welcome to a transformative journey for artists and creatives diving into the world of commission art. In this episode, we unpack the mystique and challenges of commission work, sharing stories and strategies that aim to empower artists to navigate this vibrant but ofte…

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Ep 11, How to Holistically Price your Art: the three things you want to consider. 20:41

1+ y ago20:41

20:41

Send us a text Show Notes: In this heart-to-heart episode, we dive into a dilemma that many artists grapple with: how to price their artwork. We start with a compelling story that challenges our perceptions of value and time, likening the pricing of art to the simple act of buying a cup of coffee. This narrative sets the stage for a deeper explorat…

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Writing Emails That Sound Like You (and Actually Sell Your Art) 28:02

1+ y ago28:02

28:02

Send us a text Crafting Your Artistic Voice: Writing Emails that Connect and Inspire Introduction: Welcome, artists, to a special episode where we delve into the art of effective email communication. Our host shares her recent experiences with Christmas commissions, capturing the joy of creating art that touches hearts during the festive season. Ge…

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How to Start an Email List of Art Buyers — Even With Zero Subscribers 31:54

1+ y ago31:54

31:54

Send us a text Building Your Art Community: First Steps to Growing an Email List of Buyers Introduction: Artists, welcome to a practical guide on building an email list to connect with your buyers and fans. Dive into the host’s personal anecdotes from her artistic journey, offering a glimpse into the life and experiences shaping the discussion. Val…

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Email Marketing for Artists (Without the Overwhelm or Cringe) 34:51

1+ y ago34:51

34:51

Send us a text Introduction: Welcome, artists! In this enlightening episode, we dive into the art of email marketing, a tool often overlooked yet incredibly potent for deepening connections with patrons and amplifying your art business. We start with a heartwarming story of how a simple Christmas card underscores the power of personal connections f…

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Looking Back to Leap Forward: How to Review & Reinvest in Your Art Biz 36:29

1+ y ago36:29

36:29

Send us a text Wondering where to invest in your art business — especially when money feels tight or unpredictable? In this episode of The Artist’s Guide to Business, I take you behind the scenes of my own business and share exactly where I spent money last year — from tools to coaching to systems — and what I’m changing as I plan for the year ahea…

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BONUS episode: From Emails to Earnings: My $10K Success Story 27:29

1+ y ago27:29

27:29

Send us a text Bonus Episode Title: "From Emails to Earnings: My $10K Success Story" Episode Summary: In this bonus episode, join Kay as she unveils the transformative power of email marketing in the art world. Kay shares her personal journey and the remarkable success stories of three distinct email campaigns: from regular sip and paint parties to…

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Words That Work: Crafting Compelling Copy in Your Art Business 31:31

1+ y ago31:31

31:31

Send us a text Podcast Shownotes: Words That Work: Crafting Compelling Copy in Your Art Business Episode Title: Words That Work: Crafting Compelling Copy in Your Art Business Host: Kay Potter Duration: [00:00:00] - [00:31:00] Episode Summary: In this episode of "The Artist's Guide to Business," host Kay Potter delves into the often-overlooked yet c…

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Paint More, Stress Less: Time Tips for the Artist-Entrepreneur 41:11

1+ y ago41:11

41:11

Send us a text Episode Summary: Welcome to a lively and real talk about the art world's best-kept secret – managing the chaos of creating and selling your art without losing your mind! This episode isn't about fleeting productivity hacks; it's about setting up your art business for enduring success. Inspired by a meme that all too accurately depict…

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Sales 101 part 3: Unpacking the Sales Cycle and Psychology for Artists 38:12

1+ y ago38:12

38:12

Send us a text Sales 101 for Artists: Unpacking the Sales Cycle Have you ever wondered what exactly you are supposed to be doing to help sell your art? Or how, when and what you are supposed to say to potential clients? In this podcast episode, Kay talks about each phase of the sales cycle for artists, providing insights on how artists can guide po…

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Sales 101 part 2: Boost Your Art Sales with Storytelling 42:51

1+ y ago42:51

42:51

Send us a text Do you ever find yourself unsure of what you need to say to potential customers? Have you ever had someone interested in your art only to watch them kind of fade away without making a purchase? This week, we go deeply into the most important tool in your business toolbox for your sales: Storytelling. This episode gives you three effe…

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Sales 101 (1 of 3): Unlocking your Ideal Art Customer 30:15

1+ y ago30:15

30:15

Send us a text Episode Description: In this episode, we delve into the crucial aspect of sales for artists: understanding and connecting with your ideal customer. Join host Kay Potter as she explores how to identify and communicate with the people most likely to invest in your art, moving beyond superficial demographics to the emotional and persona…

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Maximize your Holiday Sales by Streamlining these 3 things 30:29

2y ago30:29

30:29

Send us a text Episode Summary: In this episode, we delve into essential strategies for artists looking to make their art business more profitable and effective, especially during the bustling holiday season. We cover everything from streamlining your product offerings to mastering the art of efficient production, thoughtful packaging, and streamli…

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21: The Fortune is in the Follow-up, Part 3 11:58

2y ago11:58

11:58

The fortune is in the follow-up! How many times have you heard that? No matter what kind of event you attend as a seller, you must follow-up with attendees! Part three of the Event Series discusses the day of the event the importance of building relationships with other vendors follow-up after an event has ended If you love our podcast, don't forge…

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20: How to Optimize your Event Setup, Part 2 26:44

2y ago26:44

26:44

How to Optimize your Event Setup, Part 2, will help you prepare for your next event! Learn about all the prep that goes into attending your first event as a vendor/crafter/business owner. We discuss organization, tips for attracting customers to your booth, and event-day success. Next week we finish out our SUCCESSFUL EVENT series with Tips for Suc…

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19: How to Find Events Perfect for Your Business, Part 1 20:33

2y ago20:33

20:33

How to Find Events Perfect or Your Business, Part 1 will help you find events where YOUR ideal customers attend. If you are a product business or service business, the information in this podcast will give you tips on what to look for and what to avoid. This is a 3-part series because ... WOW... there is SO much information to share on Finding the …

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18: How to Build an Art Business in a Tourist Town with Kay Potter of Kay Potter Fine Art 33:57

2y ago33:57

33:57

Learn How to Build an Art Business in a Tourist Town with Kay Potter of Kay Potter Fine Art! She shares how she built systems within each of her revenue streams, and how you can too! Kay started her business so that she could pursue her dream to be a lifelong artist. She is an artist from Livingston, Montana who makes a living by painting Live Wedd…