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Shifts and Giggles: Mindset Tools for Real Life Growth

Rafer Owens, Jr | Mindset Coach | Speaker

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Shifts & Giggles is the personal growth podcast that helps you make intentional, lasting change, one small mindset shift at a time. Each episode blends practical tools, self-awareness strategies, and a healthy dose of humor to help you take action and grow on purpose. Rooted in the S.I.M.P.L.E. Method, a 6-step framework for real, sustainable change, this show delivers real talk, personal transformation, and mindset shifts that lead to big results. Whether you're feeling stuck or simply read ...
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This podcast, created and hosted by Antonio T. Smith, Jr. and includes frequent guest host Deaunna M. Mitchell, COO of the The ATS Jr Companies, is designed to help you develop an excellent attitude, enhance your self-esteem, develop your creative genius, set and achieve goals, harness your mind's power, and explain the elements of personal growth. In addition, this podcast dissects, observes, and gives pratical guidance to the critical success factors such as writing skills, public speaking ...
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Are you a B2B entrepreneur ready to break free from the commodity trap, differentiate your business, and achieve exponential growth—without sacrificing your well-being? The Level Up Business Podcast is your go-to resource for actionable marketing, sales, and leadership insights tailored to B2B entrepreneurs in financial services, technology, and professional services. Hosted by James Robert Lay, a two-time bestselling author and global keynote speaker, this podcast brings you real-world stra ...
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Too many entrepreneurs let fear and self-doubt keep them from starting the thing they know they’re called to do—whether it’s launching a business, writing a book, or simply sharing their story. In this episode, we’re joined by David Trent—entrepreneur, coach, and author of Elevate Others—to explore how we break through that inertia and take bold ac…
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Got a question or comment? Send us a text! What if the story you've been telling yourself is the only thing holding you back? In this episode of Shifts and Giggles, Rafer shares how he went from hating running to training for a half marathon—and how that unexpected journey revealed a deep truth about mindset. This episode dives into the difference …
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As a former third-generation owner of a successful family produce business, Matt Curry shares the pivotal moment when he went from being “just a sales guy” to running a $40M company overnight after his father’s passing. That experience sparked his passion for helping entrepreneurial teams lead with clarity, confidence, and energy. Now a coach to gr…
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Got a question or comment? Send us a text! Why do we fear failure so much—and how is that fear keeping us stuck? In this powerful episode of Shifts and Giggles, Rafer shares a heartfelt story about watching his son struggle (and succeed) through the hardest level of a video game—and uses it to unpack why failure isn’t the enemy. In fact, it’s the p…
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Are you running your business—or is it running you? In this episode, JR Lay welcomes back Daniel White to explore a simple but powerful framework that can transform how B2B entrepreneurs operate: the difference between obligation and commitment. Too often, entrepreneurs feel stuck, drained, or overwhelmed because they’re acting from a sense of obli…
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Got a question or comment? Send us a text! In this powerful follow-up to last week's emotional intelligence episode, Rafer unpacks how to build emotional intelligence—not just why it's important. Emotional intelligence isn’t a personality trait—it’s a skill. Rafer shares raw and relatable stories, including a vulnerable moment with his son and a hi…
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Joe Pulizzi—entrepreneur, author, and founder of The Tilt and CEX—shares the truth most B2B entrepreneurs miss: success starts with belief and is sustained by purpose. Drawing from the highs and lows of his own journey, Joe unpacks how to find your tilt—the unique combination of experiences and insights that sets you apart in a noisy, AI-driven mar…
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The 1% Mindset: Wisdom, Wealth, and the War for Time — with Dr. George C. Fraser and Antonio T. Smith Jr." In this exclusive masterclass disguised as a podcast, Antonio T. Smith Jr. sits down with Dr. George Fraser — global thought leader, networking titan, and elder of legacy — for a conversation that spans orphanhood to empire, trauma to triumph,…
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Got a question or comment? Send us a text! In this episode of Shifts and Giggles, we’re getting real about emotional intelligence. Rafer shares the moment he realized he was unintentionally gaslighting his wife—and how learning to name his emotions like “dismissed” and “anxious” saved his marriage and shifted his entire life. Emotional intelligence…
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Are you feeling stuck in the chaos of the day-to-day grind, unsure of what the future holds for you as an entrepreneur? In an era of rapid change, uncertainty, and AI disruption, many entrepreneurs lose sight of their vision, forget their worth, and fall into the trap of complacency. That’s why this episode of the Level Up Business Podcast is a mus…
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What happens when the business you built starts to break you? Shannon McLay, founder of Collective Wellness Revival and former CEO of The Financial Gym joins JR Lay for a conversation that goes far beyond entrepreneurship. After 12 intense years of building a business and raising over $14 million in funding, Shannon found herself at rock bottom—bur…
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Got a question or comment? Send us a text! You made progress. You hit the goal. You felt the shift. But now you feel… stuck again. This episode dives deep into the final step of the Simple Shift Method: Evolve Continuously. Because winning once doesn’t mean you’ve finished. And transformation isn’t a mountaintop—it’s a mindset. If you’ve ever asked…
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Rory Sylvia, founder of The Ways We Work, joins JR Lay to explore how leaders can create more human-centric, adaptive teams in the face of exponential change. Rory unpacks his RIDE framework—Reflect, Ideate, Design, Experiment—as a practical, repeatable rhythm for modern leadership. Together, they discuss why traditional top-down management models …
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When your podcast feels transactional, it shows. You miss the chance to build real trust—and in B2B, that trust is everything. Especially now, when AI-generated “slop” is everywhere and people crave something real. Robb Conlon, founder of Westport Studios, joins JR Lay to break down why authentic connection is your podcast’s secret weapon. They tal…
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Got a question or comment? Send us a text! When life doesn’t go as planned, most people either give up or keep doing what’s not working—hoping it magically changes. In this episode of Shifts and Giggles, we dive into Step 5 of the Simple Shift Method: Learn and Adjust. Rafer shares what 75 Hard taught him about progress, personal growth, and the mi…
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What does the first year of business really look like—without the highlight reel? In this episode, JR Lay sits down with Chris DuBois, founder of Dynamic Agency OS, to unpack the real lessons from year one of building his business. Chris doesn't hold back. He shares the wins, the struggles, and the mindset shifts that helped him go from nearly taki…
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Most entrepreneurs today are chasing the latest technology -AI, automation, analytics- believing it’s the key to scaling. But what if the most powerful tool in your business doesn’t live in the cloud... but in your mind? In this episode of the Level Up Business Podcast, JR Lay is joined by Roderick Walker, Owner & CEO of Tavros Care, who shares his…
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What would you do if your $20 million business exit collapsed just 30 days before closing? That’s exactly what happened to Steve Patti, a seasoned B2B marketing leader who has built and scaled companies across 12+ industries. In this episode, Steve shares the hard-earned wisdom from that moment and how it transformed his approach to business, brand…
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Got a question or comment? Send us a text! In this episode of Shifts and Giggles, Rafer dives into Step 4 of the Simple Shift Method: Practice Consistently. If you've ever been paralyzed by the "what ifs"—what if it doesn't work, what if I'm not good enough, what if I fail—this episode is your breakthrough. Rafer shares how to break free from fear …
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In this legendary episode of the Antonio T. Smith Jr. Podcast, you're not just listening to wealth-building advice. You're being handed the keys to the real system — the one built behind the illusion, the one only 0.01% ever understand. Antonio reveals how the modern dollar is a trap — and how to escape it, not through labor, but through leveraged …
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Got a question or comment? Send us a text! In this episode of Shifts and Giggles, Rafer unpacks Step 3 of the Simple Shift Method — Make a Plan — and explains how creating small, specific goals can lead to massive progress. Through a powerful story about paying off $54,000 of debt, Rafer shows how SMART goals (Specific, Measurable, Achievable, Rele…
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Wealth is often measured in dollars. But what if the real scoreboard for success tracks something far more meaningful? In this episode JR Lay is joined by Cory Proctor, a former NFL offensive lineman turned entrepreneur and founder of Pro Capital Wealth Management. Cory brings a no-fluff perspective to what it really takes to grow a business, prote…
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Ever feel stuck as an entrepreneur—like you’ve hit a wall that no strategy, system, or scale tactic can break through? The truth is, your business growth is limited by your personal growth. Growth-minded entrepreneur Michael Pine, Managing Partner and Co Founder at thinkWealth, LLC, joins JR to unpack how investing in yourself—mentally, emotionally…
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Got a question or comment? Send us a text! In this episode of Shifts and Giggles, Rafer Owens Jr. breaks down step two of the Simple Shift Method: Identify Tools and Resources. Whether you've been using outdated habits, trying too many things at once, or skipping over the resources that are right in front of you, Rafer shows you how to choose the r…
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Feeling stuck, scattered, or like you’re not where you “should” be by now? You’re not alone—and you’re not done. In this episode of The Level Up Business Podcast, JR Lay sits down with Darren Violette, a financial advisor and B2B entrepreneur who opens up about his long road from insecurity and failure to clarity and growth. Darren shares how he sp…
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What if the lessons you’ve learned as a B2B entrepreneur could become a powerful new income stream and help others avoid the painful pitfalls you’ve already overcome? In this episode of The Level Up Business Podcast, JR Lay is joined by Ron Cuff, Co-Founder of Forge, to explore how authentic, hard-earned wisdom can be transformed into real systems …
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Got a question or comment? Send us a text! In this episode of Shifts and Giggles, Rafer dives into the first step of the Simple Shift Method—See the Challenge—and explores the power of building awareness in your life. With honesty, humor, and a powerful story about his relationship with his son, Rafer unpacks how self-awareness can unlock real chan…
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Entrepreneurs often live in chaos—either dragging it from business into the home or vice versa. This lack of alignment leads to communication breakdowns, emotional disconnection, and stalled dreams. Left unchecked, this chaos breeds unresolved conflict, financial stress, and even resentment. Eventually, couples find themselves completely out of syn…
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Megan Bowen, CEO of Refine Labs, joins JR Lay to break down how forward-thinking B2B brands can embrace change through adaptability, strategic reflection, and an evolved demand gen model. From redefining brand, demand, and expansion strategies to building internal change management discipline, this conversation offers a path forward to those ready …
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Got a question or comment? Send us a text! In this episode, Rafer Owens Jr. breaks down The Simple Shift Method—the six-step framework that helped him transform his life and can help you do the same. Learn how small, intentional shifts lead to lasting change and how you can start applying the method in your own life today. Thanks for tuning in to S…
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Think conflict is something to avoid? Think again. In this episode, JR Lay and Matthew Abrams, Certified EOS Implementer & Coach, blow up the myth that conflict is bad for business — or for you. The truth? Conflict is where your next big breakthrough is hiding. They dive deep into how early life experiences secretly shape how you lead today, why mo…
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Entrepreneurs often experience unexpected energy drain, friction, or stagnation — not just within themselves, but also within their teams and collaborations — without understanding why. Left unchecked, this misalignment can silently sabotage momentum, drain confidence, and create persistent bottlenecks that prevent business growth. Entrepreneurs ma…
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Got a question or comment? Send us a text! Welcome to Shifts and Giggles! In this first episode, Rafer Owens Jr. shares the heart behind the show, his personal journey of life change through small, intentional shifts, and what you can expect from this season. Get ready for relatable conversations, practical steps, and a whole lot of encouragement t…
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Entrepreneurship is rising — but what happens when your career success still leaves you feeling empty? In this inspiring episode, host JR Lay talks with Lori Pine, executive leadership coach and former corporate VP at Anheuser-Busch, Coca-Cola, and Campbell’s, about what happens when you've checked all the boxes... but life still feels off. Lori sh…
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As entrepreneurs, we often chase the future by sacrificing the very thing that powers us—our health. In this episode of the Level Up Business Podcast, host JR Lay is joined by Regan Archibald, founder of East West Health and leading voice in peptide therapy and regenerative medicine. Together, they explore what it truly means to create an ageless f…
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In the noisy world of B2B marketing, most brands are forgotten the moment after a prospect scrolls past their feed. Why? Because they’re focused on features, price, and parroting the same tired messages—without ever truly standing for something. Instead of building real connection and recognition, they blend into the crowd. If your brand feels invi…
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Too many entrepreneurs grind through frustration, stuck on the revenue rollercoaster—growing fast, crashing hard, then repeating the cycle. That’s exactly where Jeremey Newberg, CEO of Capital Access, found himself at 50. Stagnant. Burned out. And wondering what it would take to break through. In this episode, Jeremey shares how he transformed from…
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What if the real threat to your business isn’t the market... but your own thoughts? In this vulnerable and high-impact episode of the Level Up Business Podcast, JR Lay sits down with Ben Ward, bestselling author of Pluck the FUD and CEO of Forward Leadership, to explore how fear, pride, and ego can sabotage even the most successful entrepreneurs—fr…
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What if the reason you're stuck isn’t strategy… but your subconscious? In this powerful episode, JR sits down with wealth coach Lisa Smith, who helps six- and seven-figure entrepreneurs break through self-imposed financial ceilings and reach early retirement—without sacrificing their soul or sanity. Together, they unpack the concept of your “deserv…
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Most B2B entrepreneurs have been sold a lie: that success must come through struggle, sacrifice, and suffering. But what if the very mindset that got you here is the same one keeping you stuck? In this powerful and raw conversation, JR Lay sits down with Chris Walker—Founder & CEO of Passetto—to explore the deep inner work that unlocks true freedom…
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What if the real reason you're stuck isn’t your strategy—but your energy? In this deeply insightful episode, JR Lay welcomes Daniel White, entrepreneur, spiritual healer, and author of Financial Freedom System. Daniel shares how an Olympic dream cut short led him on a transformational path—from mastering the mind-body connection to diving deep into…
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Today’s buyers are more skeptical, impatient, and independent than ever before. They don’t want to talk to a salesperson until they're ready. They want pricing upfront, control over their buying journey, and total transparency from the brands they engage with. In this episode, JR Lay is joined by marketing visionary and best-selling author Marcus S…
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In a world dominated by digital impressions, most B2B entrepreneurs are unknowingly sabotaging their personal brands with inauthentic, AI-generated content....and headshots! And here’s the danger—people can feel it. Whether consciously or not, your prospects, clients, and peers pick up on subtle facial cues and expressions that signal confidence, t…
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Many entrepreneurs struggle with self-doubt, limiting beliefs, and the constant pressure to "push harder" in their business. These mental roadblocks—often rooted in childhood experiences—can create frustration, burnout, and a sense of stagnation. In this episode, Natasha Schiffman, entrepreneur and coach, joins host JR Lay to explore the psychologi…
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Entrepreneurs often excel at building businesses and making money, but when it comes to managing their personal finances, succession planning, and creating long-term wealth, many fall short. In this episode, Michael Pallozzi, President of HFM Investment Advisors, shares insights on how business owners can navigate the intersection of business, fami…
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Are you fully invested in your business, your relationships, and your life? In this episode, Chad Willardson, Founder & President of Pacific Capital and creator of Platinum Elevated, shares his philosophy on what it means to go all in—and why most entrepreneurs hold themselves back out of fear. Chad’s journey from leaving a secure career at Merrill…
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What if the biggest barrier to your business growth isn’t strategy, but the energy behind it? In this episode of the Level Up Business Podcast, I’m joined by Jordan Bonifas, founder of Boniface Coaching, to explore how shifting from force to flow can unlock exponential success. We dive deep into the unseen blocks that hold entrepreneurs back, uncov…
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After co-founding Digital Insight and selling it to Intuit for $1.35 billion, Paul Fiore found himself in an eight-year search for his next big thing. The entrepreneurial high was gone, and he realized that chasing success without meaning leads to frustration and stagnation. In this episode, JR Lay and Paul Fiore unpack how entrepreneurs can redefi…
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Many B2B entrepreneurs are stuck in a cycle of relentless marketing activity, struggling to turn conversations into real business opportunities. Damien Stevens, Founder & CEO of Servosity and host of the MSP Mindset podcast, faced this same challenge—until he discovered a better way. In this episode, Damien shares how implementing the Level Up Busi…
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Entrepreneurship isn’t always smooth sailing—just ask Rusty Bynum. With 25+ years in the financial world, Rusty opens up about one of the toughest challenges he’s faced: a “business divorce.” He shares the raw lessons he learned, how he rebuilt his mindset, and why having the right people in your corner makes all the difference. They also dive into…
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