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Joshua Fulton Podcasts

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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Hall of Fame boxing commentator and trainer to 18 world champion fighters, Teddy Atlas shares his views on all things boxing. In addition to giving fight analysis, predictions, and a look at what’s happening behind the scenes in the boxing world, Teddy connects the tenets and lessons learned inside the ring to broader application in life. Hosted on Acast. See acast.com/privacy for more information.
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All things boxing and then some — from breaking news and fight analysis to bold predictions, hot takes, and exclusive interviews. No scripts, no filters — just real talk, real opinions, and real banter. Rated R for raw boxing energy
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Teddy Atlas recaps Holly Holm’s fight that was stopped early due to an accidental headbutt, and Amanda Serrano’s veteran performance in her win over Tellez. Teddy gives his honest assessment of what he saw, what mattered in each fight, and what it means moving forward for both fighters. Teddy then previews the upcoming 140-pound title fight between…
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Send us a text We close the year with heavy hearts for AJ’s loss, sharp eyes on Riyadh’s spectacle, and clear calls for better judging as we break down Nakatani vs Hernandez and Inoue vs Picasso before diving into Teo vs Shakur and a stacked MSG undercard. We share honest goals for the pod, shout out our community, and set expectations for a cleane…
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Teddy Atlas recaps a potential Fight of the Year between Junto Nakatani and Sebastian Hernandez, breaking down what made the fight so special and the moments that defined the battle. Teddy then turns his attention to 122-pound king Naoya Inoue, analyzing his impressive win over David Picasso and what the performance says about Inoue’s continued dom…
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Teddy Atlas breaks down the spectacle of Jake Paul vs. Anthony Joshua, recapping why he thought this fight would go more rounds than most people expected. While many anticipate a quick and violent ending from Joshua, Teddy outlines the factors that could extend the fight into deeper rounds — including Joshua’s recent inactivity, the massive ring si…
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"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not localizing the right customer touchpoint, and how do you even begin to calculate that risk?" Agility requires more than just speed; it…
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Send us a text We trade holiday laughs for hard truths as Ginny Fuchs joins our Christmas special to set the record straight on the WBC interim title, promoter wrangling, and her planned February 6 return in Philly. Family, training, mental health, and the case for three-minute rounds all take center stage. • Christmas traditions in Texas and stayi…
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Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating and enabling the *right* ones. It's about ruthlessly prioritizing relationships that generate mutual value and being nimble enough to change or sunset those that don't. Tod…
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In this episode, Teddy Atlas previews and makes his prediction for the highly talked-about Jake Paul vs. Anthony Joshua matchup. Teddy also recaps Diego Pacheco’s unanimous decision victory over Kevin Lele Sadjo, explaining why he predicted the win by decision. Additionally, Teddy breaks down Noel Mikaelian’s WBC cruiserweight title win in his rema…
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With all the talk about the business impact of AI, why aren't more people talking beyond the most straightforward examples and more about sectors like construction, energy, and manufacturing where there is real potential for impact that has yet to be tapped? Agility requires a willingness to challenge the core processes of how work gets done, even …
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Send us a text Two friends break down a wild PBC night: Foster’s technical schooling of Fulton, a muddled WBC belt situation, Pitbull vs Roach ending in a heavily disputed draw, and a risky test ahead for Diego Pacheco. We also preview a women’s bout with real knockout power and plan for Teo vs Shakur at MSG in NYC. • Foster’s jab-first clinic agai…
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A full recap of all the action in the fight world from this past weekend. Breaking down the dramatic majority draw between Isaac “Pitbull” Cruz and Lamont Roach — including who may have truly deserved the win — plus results from the other championship bouts featuring O’Shaquie Foster vs. Stephen Fulton and Erislandy Lara vs. Johan Gonzalez & more. …
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Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an idea from concept to acquisition, and what key lessons can other business leaders, including marketers, take from that journey? Joining me today is Chris Tilkov, General Manag…
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Send us a text We trade Thanksgiving laughs for a slate of real fights, breaking down Roach vs Pitbull Cruz, Janibek vs Lara, and why Foster vs Fulton could be the purist’s main event. Venue hopes, undercard rumors, and a sponsor-powered nutrition kick round out a packed hour. • Roach’s path to points vs Cruz’s pressure • Janibek’s uppercut timing …
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We kick things off recapping Ben Whittaker’s phenomenal performance — a statement win that showcased his talent, creativity, and star potential. But after another dominant outing, the message is clear: it’s time for Whittaker to step up the level of competition and face opponents who can truly test him. From there, we move into a full preview of a …
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We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them? Agility requires a willingness to challenge the foundational metrics we've built our go-to-market strategies on. It demands that we replace gut feelings and legacy…
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This weekend delivered huge fight action out of Saudi Arabia and Qatar, and Teddy breaks it all down. We recap a stacked boxing card featuring David Benavidez’s KO over Anthony Yarde, Devin Haney’s return to top form, and Bam Rodriguez continuing to prove he’s a true pound-for-pound star. Plus, we look back at UFC Fight Night from Qatar and go thro…
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Send us a text Two friends shake off a hangover and break down a stacked Riyadh card where Bam glides, Haney controls, and Benavidez terrorizes. We map the belts, weigh future matchups, and react to the Matias PED news without pulling punches. • live setup, sponsor code, and streaming hiccups • undercard KO from Vito and early momentum • Abdullah M…
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This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never click a single ad? How would you prove your value then? Agility requires a willingness to abandon outdated metrics, even when they…
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Send us a text We break down Virgil Ortiz Jr.’s brutal finish of Erickson Lubin, then sprint through Benn–Eubank 2, a Mexico card full of sleepers, and a Riyadh lineup stacked with real stakes. Predictions fly for Mason–Noakes, Bam’s unification, Haney–Norman, and a monster main event in Benavidez–Yarde. • Ortiz Jr. dismantling Lubin with body work…
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Busy weekend in the combat world! We break down Chris Eubank Jr vs Conor Benn 2 and all the action from UFC 322. Then, we dive into fight previews & predictions for David Benavidez vs Anthony Yarde and Devin Haney vs Brian Norman Jr. Who’s winning? Who’s next? Watch for all the highlights and expert analysis! Thanks for being with us. The best way …
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If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to anticipate it. This means embracing data-driven insights and leveraging technology to navigate the complexities of modern project…
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In this week’s video, Teddy breaks down Vergil Ortiz’s explosive 2nd-round knockout over Erickson Lubin — and how he saw the finish coming before fight night. Then we shift across the pond for a look ahead to England’s huge grudge-match rematch between Chris Eubank Jr and Conor Benn. And finally, Teddy previews NYC — UFC 322 at Madison Square Garde…
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Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor le…
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This week we break down a busy weekend in boxing. First in the UK — Joshua Buatsi vs Zach Parker. Was this a robbery? We take a closer look at the scoring and if the judges got it right. Then we head to Orlando, Florida — heavyweight action with Lenier Pero vs Jordan Thompson. Is Pero now a real prospect in the division? And we wrap it up looking a…
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Send us a text This week at The Spar-Inn, the crew dives into another wild stretch of boxing madness, from Boots Ennis fans losing their minds to the Parker vs Wardley “UK cooking” stoppage, Tank Davis’ out of ring drama, and women fighters demanding 3-minute rounds. Add in a little Jake Paul matchmaking talk, a few strong opinions, and the usual b…
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Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see. It demands a deep understanding of customer needs, competitive…
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In this video, Teddy breaks down an incredible night of heavyweight action — starting with the dramatic upset win in Boxing by Fabio Wardley over Joseph Parker. Wardley pulled off a stunning comeback knockout in what turned out to be one of the year’s most thrilling fights. 🥊🔥 Then, Teddy shifts gears to the UFC 321 Heavyweight Championship, where …
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Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating transformative technologies like AI. It also demands a culture that views failure as a learning opportunity, not a setback. Today, we'…
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Send us a text Two things can be true at once: Jaron “Boots” Ennis looked sharp at 154 — and it’s still way too early to crown him the heir to Terence Crawford. We open with a reality check on tune-ups, why they exist, and what actually proves greatness when you jump weight. Then we map the route Boots needs—Madrimov, Tszyu, maybe Thurman—so talent…
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Teddy breaks down a packed weekend across boxing and MMA — starting with Danny Garcia’s farewell fight in Brooklyn, closing out a great career in style. We also cover Paulie Malignaggi’s brutal bare-knuckle boxing match, full UFC Fight Night recaps, and previews for next week’s massive fights: UFC 321 – Gane vs Aspinall for heavyweight supremacy, a…
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Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and evolve, as well as a deep understanding of how customer trust is built (or broken) through simplicity, personalization, and empowered employees. Today, we're…
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eddy Atlas recaps all the fight action from this past weekend across boxing and the UFC. In boxing, Jaron “Boots” Ennis made a statement in his 154-pound debut with a devastating first-round knockout over Uisma Lima, while in the U.K., heavyweight Arslanbek Makhmudov scored a dominant victory against David Allen. Over in Brazil, former UFC champion…
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Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a deep understanding of your customer and the ability to adapt your strategies based on data and insights. It also re…
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Send us a text We dive into a conversation w/ the man who beat the man (twice) Teofimo Lopez’s Honduras honor, his push to fund youth sports across Central America, and his evolving freedom in the promoter game while eyeing a legacy fight with Shakur Stevenson. Along the way, we unpack Crawford–Canelo, belt politics, and why venue energy matters & …
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What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest AI tools — it means being able to make smart, strategic choices about which technologies are actually creating value for your cus…
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We recap Boxing and UFC from this past weekend, then preview UFC 320: Alex Pereira vs Magomed Ankalaev + Merab Dvalishvili vs Cory Sandhagen. Also breaking down the buzz from the Jake Paul vs Tank Davis faceoff. Drop your fight picks below! 👇 #UFC320 #PereiraVsAnkalaev #MerabVsSandhagen #JakePaul #TankDavis #UFC #Boxing Thanks for being with us. Th…
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Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service to create a unified customer journey. Today, we're going to talk about the nuances of B2B customer e…
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In this episode, Teddy Atlas recaps a big weekend of fights — starting with Liam Paro's victory in Australia, Gabriela Fundora’s impressive win over Alexa Kubicki in California, and Oscar Collazo’s controversial stoppage over Jayson Vayson. Teddy also lightens things up with a fun countdown of the Top 10 Greatest Bald Boxers of all time, delivered …
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Teddy Atlas breaks down Terence Crawford’s stunning victory over Canelo Álvarez — and explains why he believed Crawford would win from the very start. From styles to strategy, Teddy dives deep into the matchup, pointing out the details that gave Crawford the edge and why the outcome didn’t surprise him. It’s a passionate review from someone who cal…
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If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have "agentic" and "AI" in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world result…
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Send us a text Terence "Bud" Crawford shocked the boxing world and cemented his legacy as an all-time great by dominating Canelo Alvarez to become a three-division undisputed champion. We break down every aspect of this historic performance and what it means for boxing's landscape. Crawford's masterful lateral movement, superior hand speed, and per…
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Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of econo…
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Teddy Atlas breaks down the highly anticipated Terence Crawford vs. Canelo Álvarez card, offering previews and predictions. In addition, he recaps the past weekend’s action across combat sports, including Eduardo Núñez vs. Christopher Díaz in boxing which was a fight of the year nominee and the UFC main event between Nassourdine Imavov and Caio Bor…
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Send us a text The boxing world holds its collective breath as Canelo Alvarez and Terence Crawford prepare for a clash that defies conventional wisdom. Crawford, daring to jump two weight classes, faces perhaps the ultimate test against boxing's most reliable chin and proven power puncher. What makes this matchup fascinating isn't just the stark co…
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Terence Crawford vs. Canelo Alvarez In this deep-dive discussion, Teddy & Teddy cover every angle of the potential mega-fight between Crawford and Canelo. From sparring partner selection & talk to selected officials who could play a role on fight night, to a detailed look at both fighters’ resumes, styles, and legacies—nothing is left off the table…
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With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we're going to talk abou…
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In this video we break down all the fight action from the past weekend — starting with UFC China, where Aljamain Sterling battled Brian Ortega and Johnny Walker faced Mingyang Zhang. We also recap all boxing cards from Australia - Jake Wylie vs Youssef Dib, the UK - Jack Rafferty vs Mark Chamberlain and Orlando, Florida , including a shocking upset…
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Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about …
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Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand's ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win …
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