"Smoke Break" is a weekly micro-podcast designed specifically for independent convenience store owners looking to maximize their business potential. In just 5-10 minutes – the length of a typical break – host Mike Hernandez delivers actionable strategies and practical insights to help you thrive in the competitive convenience store market. Each episode tackles essential topics like store layout optimization, visual merchandising, inventory management, competitive analysis, and building stron ...
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Independent Store Operations Podcasts
The Overdrive Radio podcast is produced by Overdrive magazine, the Voice of the American Trucker for 60-plus years. Host Todd Dills -- with a supporting cast among Overdrive editors, contributors and others -- presents owner-operator business leading lights, interviews with extraordinary independent truckers and small fleet owners, and plenty in the way of trucking business and regulatory news and views. Access an archive of all episodes of Overdrive Radio going back more than a decade via t ...
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The go-to Podcast for do-it-yourself Independent Farmers who are taking control of their own business, skipping the middleman, building their own brand, and selling direct to local Buyers. Guest speakers frequently include successful Farmers who grow and harvest proteins, produce, dairy, and more! Discussions are focused on the business side of Farming. If you farm and it is your livelihood, then building a viable business matters. The Independent Farmer Podcast is hosted by Barn2Door. We of ...
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Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing rea ...
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Material Retail Dumps is a short-form podcast with brief but valuable content for independent retailers selling clothing, home goods, stationary and more. As business owners we don't have time for a 30-minute lesson with a ton of banter, that's why we created our podcast. We get straight to the meat of the topic and aim to give you actionable information that will help you optimize your retail operations and make more money every day.
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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, ...
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Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast show we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the global fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.
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When should owner-operators expect competition from unmanned, truly driverless trucks?
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38:43Off the top of this week's Overdrive Radio podcast is the voice of photojournalist James Year, commenting on an issue he feels holds potential to create alliances where few have existed in American culture and commentary. "In every market you can think there's a lot of disruptions starting to happen," Year said. "and it's one of those cases of stra…
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Many Tactics for Selling Pastured Poultry for Profit
45:33
45:33
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45:33In this week’s episode, Phil from Hopewell Farms (GA) shares how he has scaled his poultry operation from scratch to a profitable business. Hear how he thinks about costs, builds in recurring revenue and successfully prices & packages his birds. For more Farm resources, visit: barn2door.com/resources…
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Episode 25: Role-Playing - Your Training Secret Weapon
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4:23Smoke Break - Episode 25: Role-Playing - Your Training Secret Weapon Episode Duration: 8 minutes Join host Mike Hernandez as he reveals how role-playing transforms awkward training sessions into powerful skill-building experiences that boost customer service confidence. Learn proven techniques from successful store owners who've used role-playing t…
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Doing it right the first time: Paul Rissler Transportation, Small Fleet Champ for the long haul
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26:14"If you're not going to do it right the first time, don't do it at all. That's what I tell everybody in here." --2024 Small Fleet Champ Paul RisslerIn this week's edition of Overdrive Radio, listen in for a tour around the headquarters of Paul Rissler Transportation, current Overdrive Small Fleet Champ, on the old home place for the big Rissler tru…
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Smoke Break - Episode 24: Mastering Problem Resolution Episode Duration: 9 minutes Join host Mike Hernandez as he transforms how you view customer complaints and problems, revealing how effective resolution strategies can turn unhappy customers into loyal advocates. Learn proven techniques from successful store owners who've mastered the art of tur…
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Government Overreach in Independent Farm Operations
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40:38In this week’s episode, Barn2Door and Peter of Bartlett Farms (ND), discuss various instances the government regulations have impacted independent Farm sales, and examples of how Farms can take control of their operations. See how Peter has expanded access to his raw milk and beef. For more Farm resources, visit: barn2door.com/resources…
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The Future of Grocery Packaging: Design, Technology & Customer Insights
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48:29In this episode of GroceryPulse, host George Goodwin sits down with design experts Adam Steinberg and Henry Casanova to explore the evolving world of CPG packaging and grocery retail design. Together, they dive deep into the importance of clarity in packaging, how consumer behavior drives design decisions, and why eco-friendly packaging is more tha…
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Relationship-value priority: Rufus Morris's old-school ways delivering new success trucking
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21:47"If it continues like it's going, it'll probably be our best year. ... The way it started out and the way it's going so far, it'll be our best year." --Flatbed owner-operator Ollie "Rufus" Morris reflecting on the year thus farMay Trucker of the Month Rufus Morris of Youngsville, North Carolina, was sounding a lot like April's honoree and fellow fl…
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Episode 23: Product Knowledge - Your Secret Service Weapon
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3:53Smoke Break - Episode 23: Product Knowledge - Your Secret Service Weapon Episode Duration: 9 minutes Join host Mike Hernandez as he reveals how deep product knowledge transforms your staff from order-takers into customer service experts. Learn proven strategies from successful store owners who've turned product expertise into a competitive advantag…
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Hear the kitty-Cat purr! Rare 3408 in a '79 359 | What works, what doesn't: 4 owners break it down
1:03:26
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1:03:26At the top of the podcast, crank it up with a rare breed of a Caterpillar diesel in an on-highway truck, the V8 3408 motor in livestock hauler Troy Bolin’s 1979 Peterbilt 359, a 302-inch-wheelbase unit we got a close look at out at the Crossroads Truck Meet early last month in Missouri: https://www.overdriveonline.com/15747179 Tap that link or list…
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Smoke Break - Episode 22: The Impact of Store Cleanliness Episode Duration: 9 minutes Join host Mike Hernandez as he reveals how store cleanliness directly impacts customer perception, shopping behavior, and sales success. Learn proven strategies from real store transformations that show how smart cleaning systems, staff engagement, and attention t…
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Selling Half and Whole Hogs from the Farm
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43:05In this week’s episode, Janelle talks to Erica of Benoit Family Farmstead (MO) to discuss selling pork to her community. From cuts to bulk orders, she uncovers how she manages her inventory, builds FOMO for her products and keeps her fulfillments streamlined. For more Farm resources, visit: barn2door.com/resources…
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Beyond Organic: How Alexandre Family Farm Became America’s First Certified Regenerative Organic Dairy
1:03:57
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1:03:57In this episode of GroceryPulse, host George Goodwin speaks with Blake and Stephanie Alexandre of Alexandre Family Farm, the first certified regenerative dairy farm in the U.S. They share the inspiring story of building a family farm rooted in stewardship, nutrition, and sustainability—and how their mission is reshaping the dairy industry. From the…
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Honoring a father's legacy: Tim Eacret of EZ Pete Interiors
21:03
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21:03Here's hoping the Memorial Day long weekend’s been a safe one for you. Today on the Overdrive Radio podcast, a special treat in the work of our own longtime Overdrive Extra contributor Long Haul Paul Marhoefer: https://overdriveonline.com/14865330Marhoefer spent time at the Mid-America Trucking Show with a man who’s been well on his way toward a st…
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Smoke Break - Episode 21: Mastering Efficient Checkout Episode Duration: 9 minutes Join host Mike Hernandez as he shares proven strategies for transforming slow, frustrating checkout experiences into swift, memorable interactions that keep customers coming back. Learn how independent store owners have dramatically reduced wait times and improved cu…
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Small Fleet Champ C.W. Express: Owner Steve Wilson, from new headquarters, assesses growing pains
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24:47This week’s edition of the Overdrive Radio podcast features C.W. Express small fleet owner Steve Wilson, reigning Small Fleet Champ in the 11-30-truck division after a bit of a growth spurt for the fleet followed Wilson’s brush with death in 2022. The team he’d built around the dry van fleet sustained while he was in hospital for the better part of…
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Episode 20: The Art of Greeting and Assisting Customers
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4:33Smoke Break - Episode 20: The Art of Greeting and Assisting Customers Episode Duration: 9 minutes Join host Mike Hernandez as he shares powerful stories and proven strategies for transforming customer experiences through effective greeting practices. Learn how independent store owners like you have significantly increased customer loyalty and sales…
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Why Barn2Door? Software for Farmers
1:06:03
1:06:03
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1:06:03In this week’s episode, Alex of Chucktown Acres interviews Janelle, CEO and Founder of Barn2Door, to discuss the history, mission and future of the business. Built to put the power back into Independent Farmers' hands, learn how Barn2Door has expanded its software and services tailored specifically for Farm operations. For more Farm resources, visi…
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Leading the Organic Movement: Kelly Damewood of CCOF | GroceryPulse by Innovar Agency
1:00:03
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1:00:03In this episode of GroceryPulse, host George Goodwin sits down with Kelly Damewood, CEO of California Certified Organic Farmers (CCOF), to unpack the future of organic farming, certification, and consumer trust. Together, they explore how organic and regenerative agriculture can become the norm—not the exception—through smart certification, clear c…
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Flatbed owner-op George Kincaid looks out at prospects of 'phenomenal' year ahead
46:21
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46:21"This year, if it goes like it has this past month, it'll be phenomenal." --George KincaidIn this week's edition of Overdrive Radio, an audio window on our feature story about flatbed-pulling owner-operator George Kincaid’s one-truck business, written attendant to the Quinwood, West Virginia-headquartered Kincaid getting the April Trucker of the Mo…
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Episode 19: Building Your Store's Reputation Through Service
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4:43
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4:43Smoke Break - Episode 19: Building Your Store's Reputation Through Service Episode Duration: 8 minutes Join host Mike Hernandez as he reveals strategies for developing and maintaining a stellar reputation that brings customers back again and again. Learn how exceptional service can become your store's most powerful competitive advantage in today's …
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Kenworth W900: History, legacy, availability through 2026, and what's in store for the W990
27:09
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27:09In this week's edition of Overdrive Radio, we’re looking back at the long run of the W900 model from the Kenworth Truck Company. The W900's coming sunset has been among the biggest equipment news of the year -- uncovered ahead of the Mid-America Trucking Show, where the company unveiled the launch of the W900 Legacy Edition special series to close …
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HR Lessons: One of the Largest U.S. Utility Companies w/ about 20 years of experince | Deborah Sanchez on GroceryPulse Podcast
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1:01:44In this episode of GroceryPulse, host George Goodwin sits down with Deborah Sanchez, an HR consultant with nearly 20 years of experience advising C-suite leaders at one of California’s largest utility companies. From her beginnings as a young mom seeking stability to now shaping corporate HR strategy, Deborah shares powerful insights on employee re…
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Episode 18: Maximizing Sales Through Exceptional Service
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5:02
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5:02Smoke Break - Episode 18: Maximizing Sales Through Exceptional Service Episode Duration: 8 minutes Join host Mike Hernandez as he reveals practical strategies for transforming good customer service into increased sales. Learn how to train your team in service techniques that naturally boost transaction values and create more profitable customer int…
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How to Build a Loyal Base of Local Customers for your Farm
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36:42Ryan Grace, an Account Manager at Barn2Door, shares the who, what, when, where, why and how of building a Loyal Base of Local Customers for your Farm. Learn the best practices for identifying Buyers in your community, maintaining consistent communications and leading them to make a purchase. For more Farm resources, visit: Barn2Door.com/Resources…
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One small step, after step, hundreds of truckers improve life with Mother Trucker Yoga
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26:15This week on Overdrive Radio we track back to the Mid-America Trucking Show and the big news for the trucking community from podcast sponsor Howes. The Howes Hall of Fame added its 12th member when it honored Mother Trucker Yoga proprietor and fitness and wellness coach Hope Zvara at the show. You heard part of Zvara’s story when she was featured h…
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Episode 17: Word of Mouth - Your Most Powerful Marketing Tool
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4:55
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4:55Smoke Break - Episode 17: Word of Mouth - Your Most Powerful Marketing Tool Episode Duration: 8 minutes Join host Mike Hernandez as he reveals strategies for turning satisfied customers into your most effective marketing team. Learn how to create experiences that inspire customers to spread the word about your store without spending a fortune on ad…
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Tom of Bennett Farms (MI) shares the challenges tackled (and overcome!) as he doubled his Farm sales… then doubled again in just 4 years. In this latest episode, hear Tom’s advice for Scaling your Farm Business. For more Farm resources, visit: barn2door.com/resourcesBy Erin Farmer
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Truck drivers' English-language proficiency and the inspection problem, other issues
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36:48In this week's edition of Overdrive Radio, drop into our conversation with OOIDA Executive Vice President Lewie Pugh at the Mid-America Trucking Show. Pugh was fresh off a whirlwind round of a whole lot of other talking himself, including a MATS-opening breakfast panel discussion you heard here a couple weeks back, then prior to that on Wednesday t…
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Smoke Break - Episode 16: The Power of Customer Loyalty Episode Duration: 8 minutes Join host Mike Hernandez as he reveals strategies for transforming casual shoppers into devoted customers who drive business growth. Learn how to build meaningful customer relationships that increase sales, encourage word-of-mouth marketing, and create a community a…
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*POPULAR* Grassroots Marketing Academy for Farmers
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51:43
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51:43In this week’s episode, Alex of Chucktown Acres (SC) and host of Barn2Door’s Grassroots Marketing Academy, talks about the priority and lessons of each session, ideal outcomes, and what he has learned as a teacher. See why this class --- helping Farmers tap into local Buyer demand to increase sales --- is always full with a long wait list! For more…
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'Keep digging' with Dice Mayhem's Trucking, growing dump roots to long-term small fleet success
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31:05
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31:05This week's edition of Overdrive Radio is another in our series highlighting contenders for 2025 Trucker of the Year, with Overdrive Senior Editor Matt Cole’s talk with Virginia-headquartered two-truck straight dump owner-operator business Dice Mayhem’s Trucking, headed up by owner-operator Hunter Hubbard and her husband, Tim. Hunter’s just about s…
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Episode 15: Building a Culture of Compliance
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6:12Smoke Break - Episode 15: Building a Culture of Compliance Episode Duration: 8 minutes Join host Mike Hernandez for the final episode in our compliance series as he shares strategies for transforming compliance from a set of rules into a core part of your store's identity. Learn how to create an environment where doing things the right way becomes …
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Farmer Spotlight: Sasquatch Family Farms
1:10:04
1:10:04
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1:10:04What happens when you have 2 Independent Farmers --- one from each coast --- talk shop? In this week’s episode, Alex of Chucktown Acres (SC) chats w/ Shauna of Sasquatch Family Farms (WA) about growing a business from scratch, community support in clutch moments, and why and how Farmers can attract local Buyers to ensure ongoing sales. For more Far…
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Encouraging freight signs -- for now -- in ATBS annual owner-operator income update
1:14:27
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1:14:27In 2024, finally, as regular Overdrive readers will know, owner-operator income was up on a year-over-year basis. ATBS Vice President Mike Hosted makes that abundantly clear in this week's edition of Overdrive Radio, featuring the business services firm's March 25 update offering an economic outlook for the year ahead as well as lessons within the …
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Episode 14: Regular Audits and Reviews - Your Path to Compliance Success
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5:38
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5:38Smoke Break - Episode 14: Regular Audits and Reviews - Your Path to Compliance Success Episode Duration: 8 minutes Join host Mike Hernandez as he shares proven strategies for implementing effective audit systems that protect your business and prevent compliance issues. Learn how regular reviews can transform from tedious tasks into valuable tools f…
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In this week’s episode, Janelle (Barn2Door CEO) and Cory (Farmer Success Team) discuss marketing myths (misconceptions) that can negatively impact Farmers' sales outcomes. If you are an Independent Farmer selling direct --- this is a must listen, to avoid and/or overcome marketing pitfalls! And discover GREAT tips for Farmers on successful marketin…
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Attracting Local Buyers to your Online Farm Store
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29:20In this week’s episode, Ryan from the Barn2Door Success Team (who talks all day everyday with Independent Farmers!) discusses tips for Farmers' online store(s). Hear what he recommends for Farmers selling direct into their local communities. For more Farm resources, visit: barn2door.com/resourcesBy Erin Farmer
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Freight markets and fraud, insurance, towing: Small-biz challenges dominate trucking-issues panel
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49:14Back from the Mid-America Trucking Show in Louisville, Kentucky, this Overdrive Radio edition kicks off continuing coverage as all of us here at Overdrive spent the show fanning out across convention center grounds to cover just as much as possible. The fruits of that labor you’ve seen just a small sampling of to date, the lot of it collected with …
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Episode 13: Training Your Team for Compliance Success
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5:48
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5:48Smoke Break - Episode 13: Training Your Team for Compliance Success Episode Duration: 8 minutes Join host Mike Hernandez as he shares proven strategies for developing effective compliance training programs that stick. Learn how to transform procedures from paper documents into daily practices that protect your business and customers. Episode Overvi…
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Leading Retail: Lessons from James W. Keyes, Former 7-Eleven & Blockbuster CEO by Innovar Marketing Agency | GroceryPulse Podcast
1:16:53
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1:16:53In this episode of GroceryPulse by Innovar Agency, host George Goodwin welcomes James W. Keyes, former CEO of 7-Eleven and Blockbuster, and Chairman of Wild Oats Marketing LLC. James brings decades of leadership experience from some of the most iconic brands in retail, and today, he shares his unique insights on leadership, innovation, and the futu…
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In this week's episode, Janelle and Erica of Benoit Family Farmstead (MO) discuss how to successfully sell out of Summer Chicken Subscriptions. Erica shares her tips for building FOMO around Subscription sign ups, marketing to local Buyers and packaging meat to move her inventory. For more Farm resources, visit: https://www.barn2door.com/resources…
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Overdrive's new Partners in Business playbook, start-to-finish resource for an owner-operator career
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19:40In this Overdrive Radio edition, big news: We’re releasing today our brand-new Partners in Business playbook for owner-operator business, start to finish. The 2025 reboot of the PIB program is a total revamp designed with the decidedly mobile professional trucker in mind. You can access it today at https://overdriveonline.com/pib For more than two …
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Episode 12: Navigating the World of Regulatory Compliance
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5:57Smoke Break - Episode 12: Navigating the World of Regulatory Compliance Episode Duration: 6 minutes Join host Mike Hernandez as he breaks down essential compliance strategies that protect your business, customers, and reputation. Learn how regulatory adherence can become a competitive advantage rather than just a necessity. Episode Overview Master …
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Tony Justice: Top billing at MATS, honoring a mother's legacy, prospects for new record
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33:13This week’s edition of Overdrive Radio starts with a brief part of "Truck Stop," earmarked by today's guest for a special place in his heart the last time we hosted him. That'd be trucker-songwriter Tony Justice, who back then in 2023 spoke to the inspiration the song took from Justice’s mother’s long work at a couple of different East Tennessee tr…
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Episode 11: Balancing Short-Term Sales with Long-Term Success
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9:29Smoke Break - Episode 11: Balancing Short-Term Sales with Long-Term Success Episode Duration: 8 minutes Join host Mike Hernandez as he shares essential strategies for finding the perfect balance between immediate sales boosts and sustainable business growth. Learn how to create promotions and pricing approaches that drive both today's revenue and t…
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In this week's episode, Janelle meets with Phil of Hopewell Farms to discuss becoming a Farmer, marketing to local Buyers and making healthy food convenient. Phil shares his best practices for reaching Buyers in his community and making a plan for his sales. For more Farm resources, visit: Barn2Door.com/Resources…
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Episode 10: Building Trust Through Honest Pricing and Promotions
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5:43Smoke Break - Episode 10: Building Trust Through Honest Pricing and Promotions Episode Duration: 8 minutes Join host Mike Hernandez as he shares strategies for creating transparent pricing and promotions that build lasting customer relationships. Learn how honest business practices can become your store's most powerful competitive advantage. Episod…
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Trucker of the Month Kenny Wingate leans into the pride, and brass tacks, of owner-op trucking
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34:20The voice you'll hear at the top of this Overdrive Radio edition is that of Overdrive's February Trucker of the Month Kenny Wingate. Clearly, he knows of what he speaks when he invokes the feeling -- "nothing like it," he said -- that he associates with best of trucking as an owner-operator, running your own game when times are good. It's part of w…
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Sebastian Öhrn, Founder of Myrqvist / Premium Footwear
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24:08Myrqvist's journey began in 2016, starting small — like most things do — but with a clear vision: to craft high-quality footwear with a timeless design at a fair price. A product designed to stand the test of time and trends alike. How do they balance top-tier craftsmanship with a modest price point? At Myrqvist, they take pride in their dedication…
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