Best Hootsuite Podcasts (2025)

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Mastering Instagram for Personal Stylists: Insights from ex-Hootsuite Strategist Kim James 41:18

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1y ago41:18

41:18

In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don’t result in bookings. Kim launched her own marketing agenc…

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Unlocking The Key To Styling Excellence: Insights from Image Pioneer Carla Mathis 17:37

1y ago17:37

17:37

In this episode, Carla Mathis, a pioneer in the image industry and one of 29 certified image masters globally, shares her profound approach to image consulting, which fuses design principles with a person's inherent personality and emotional journey. She discusses her revolutionary Identity Therapy methodology that helps clients feel beautiful from…

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How Personal Stylists Can Use OpenWardrobe's AI to Streamline Their Business and Boost Revenue 22:45

1y ago22:45

22:45

This week, I’m joined by Julia Dietmar, the brilliant founder behind Open Wardrobe, a digital closet and personal styling AI app that’s helping stylists dramatically cut down on the time it takes to create outfit planners, look-books, and shopping suggestions. Open Wardrobe is a FREE app designed to streamline those traditionally time-consuming tas…

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Why We Style: The Deeper Calling of Personal Stylists, With Carla & Erin Mathis 43:06

1y ago43:06

43:06

In the personal styling industry, many stylists are drawn to their profession for reasons deeper than just fashion. Often, their journey begins with a personal story of feeling unseen, unaccepted, or even disconnected from their true selves. This emotional resonance not only brings them into the world of styling but shapes how they help others. By …

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The New Resale App Helping Stylists Save HOURS, With Kate Sanner, CEO of BENI. 36:20

1+ y ago36:20

36:20

If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER.“The ThredUP 2024 Resale Report projects that the resale industry will be a $73 billion market in the US alone by 2028. Th…

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How Stylists Are Scaling Their Businesses, With Hue & Stripe Co-Founder Craig Nordstrom. 43:02

1+ y ago43:02

43:02

Want to offer your clients a 'digital closet' with images of everything they own PLUS outfit ideas and shopping recommendations?One of the original technology innovators in the personal styling space is Hue & Stripe, a styling client management tool that helps image consultants serve clients faster and more effectively, allowing them to help client…

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Master Communication With Heart with Carla & Erin Mathis 37:43

1+ y ago37:43

37:43

Save the Date: Get Ready to Turbocharge Your Personal Styling Career! (May 13-16)🚀⁠⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠⁠⭐⭐⭐⭐⭐Want to know EXACTLY what to say to a styling client so you get the most important, deep answers to their style concerns?In today's episode, we're excited to bring you a list of phrases and tactics …

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‘Why Everyone Is Booking Color Analysis' with The Style Core's Carla & Erin Mathis 44:05

1+ y ago44:05

44:05

The demand for Color Analysis is finally on the rise! Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world.Key Topics:✔️The color systems; which ones work and which ones don't!✔️The skills you need for a successful color a…

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Building Together: The Power of Partnerships 35:12

2y ago35:12

35:12

Today's discussion teases an upcoming industry report on partnerships by Albound, Reveal, and Superglue. The focus is on businesses shifting to relationship-based co-selling, marking a deliberate change in strategy from traditional inbound and outbound methods. Tune in as industry leaders talk about the buying landscape is evolving…

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Hootsuite's Blueprint: How to Formalize Your Partner Program 29:53

2y ago29:53

29:53

In this enlightening podcast episode, Pete Rawlinson (CMO of Allbound) engages in a deep conversation with James Partington (Head of Partnership Programs at Hootsuite) about the significance of developing a partner-centric journey and the steps they took to formalize their own partner program. Listen as James takes us through his valuable experienc…

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The Art of Motivating Partners 27:02

2y ago27:02

27:02

In this motivating episode, Ali Spiric, Marketing Manager at Allbound, sits down with Shane Forster, Country Manager DACH at Reviews.io, to discuss the art of retaining successful partnerships. They delve into common challenges and innovative solutions, focusing on the importance of trust, training, and mutual understanding. Shane shares remarkable…

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The Ecosystem Equation: PX + PRM = Evolution 23:27

2+ y ago23:27

23:27

Explore the evolving world of partnerships with Allbound CMO, Pete Rawlinson, and Ben Wright, Founder of PartnerFuel, in this insightful Partner Channel Podcast episode. They delve into the changing dynamics of partner-led growth, emphasizing the importance of optimizing the partner experience and treating partners like valued customers. As PRM (Pa…

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How to Build a Lasting Partnership Framework 35:41

2+ y ago35:41

35:41

Building partnerships requires a proper framework, and a duct-taped plan leads to unhappy partners, unmet goals, and, ultimately, a lack of support from the C-suite. Putting in the time to create a thorough go-to-market plan is what can be the difference between groundbreaking partner revenue and a fizzling partner program. Learn how to do it right…

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Breaking the 80/20 Rule with Teamleader 29:36

2+ y ago29:36

29:36

In this episode Ali Spiric, interviews Jisse Plaggenborg, the Channel Sales Leader at Teamleader. Together they discuss: How the Teamleader partnerships team doubled the internal headcount in four years What the 80/20 rule is (and how to break it) Why you should break up partners into high touch and low touch groups…

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Referral Partnerships 101 30:35

2+ y ago30:35

30:35

In this episode of the Partner Channel Podcast, Ali Spiric interviews Damiaan Van Zanen, the head of partnerships at Total Synergy. They discusses the types of partners Total Synergy works with and the importance of understanding partnership goals before formalizing contracts. This episode provides valuable insights into Damiaan's partnership journ…

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Inside Plus-Size Styling & Shopping Destination, Lukbook, with Katrina Van De Ven 38:03

2+ y ago38:03

38:03

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels…Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients.…

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Breaking Borders with Partnerships How to Enter New Markets with Resellers 35:16

2+ y ago35:16

35:16

This week on the Partner Channel Poddcast, Ali Spiric welcomes Enryck Serin, the go-to-market lead of partnerships at Poly.ai, a top-ranked company by Forbes. With Enryck's, they discuss the topic of utilizing resellers to enter new countries or regions. They also touch on the appeal of making the jump to the UK market, its language advantages, and…

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Building the Partnership Function What do the First 6 Months Look Like 35:07

2+ y ago35:07

35:07

In this enlightening episode of the Partner Channel Podcast, we dive deep into the crucial early months of establishing a partnership function within an organization. Join host Palmer Foster and his guest Damiaan Van Zanen as they delve into the important steps involved in onboarding and nurturing partnerships during the initial months.…

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How to Tier Reseller Partners for Maximum Efficiency 14:52

2+ y ago14:52

14:52

In this episode, join Tori Barlow of Allbound and Julie Koslen Diehl, Director of Global Partner Ops at insightsoftware as they dive into the world of reseller partnerships and unravel the secrets behind tiering strategies. Whether you're a startup seeking to expand your market reach or an established business aiming to optimize your distribution c…

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Prioritizing Internal Teams to Power Partnerships 12:13

2+ y ago12:13

12:13

For this episode of the Partner Channel Podcast, sit down with Tori Barlow, VP of Marketing at Allbound, and her guest Jason Ashman, Senior Director of Strategic Alliances and Partnerships at SaaS Labs. Togther, they're talking all about aligning internally to better enable partner success.By Allbound

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Starting and Scaling Partnerships 30:16

2+ y ago30:16

30:16

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Per Allin, Head of Partnerships Growth at Contractbook. Together they talk about: Starting and scaling partnerships: some of the biggest challenges partnership professionals are experiencing, in particular when partnerships …

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Disrupting The Curvy Rental Space with Kylie Wall 24:28

2+ y ago24:28

24:28

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman.Today we're joined by AOYC Founder Kylie Wall, who started the company after years of…

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Working in Partnerships within a Startup Environment 31:33

2+ y ago31:33

31:33

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Niels Bergmans, Partner Manager Lead at Tracify Together they talk about: How Neils started with a 'box of partners' and how he made sense of it all First fails of going international + communication struggles Advice to anyo…

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How to Do Partner Operations Right the First Time 23:48

2+ y ago23:48

23:48

On this episode, host Tori Barlow is back with Shubham Sood, now the Operaions Specialist for Channel at JustCall. It's been a few months since we last caught up with Shubbham and he is excited to share what he's learned, what's changed, and what you should do to see success with your partnerships.By Allbound

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A Brand Presence Masterclass with TEDx with Friska Wirya 23:44

2+ y ago23:44

23:44

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand.Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and My…

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Running a Partnership Program in EMEA Aggregation vs Adaption 29:59

2+ y ago29:59

29:59

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Guillaume Runser, Head of Sales - Growth Markets and former Head of EMEA Partnerships at Mixpanel. Together they talk about: Building and running a partnership program in EMEA: the good, the bad and the ugly Diversity foster…

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Assembling an Affiliate Program 101 20:49

2+ y ago20:49

20:49

On this episode, Tori Barlow is joined by Elliot Myers, founder of the Affiliate Marketing Advisor. The two are talking all things affiliate programs, including Elliot's past experiences at GymShark and the lessons learned that allow you to set up an affiliate program that achieves.By Allbound

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Top Tips for Partnerships in the Fintech Space 37:40

2+ y ago37:40

37:40

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Alan Walsh, Global Head of Partnerships at Trade Ledger and a mentor on Accenture's Tech Innovation Lab. Together they talk about: Partnership ecosystems within the Fintech space Top Tips for Partnerships…

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How successful ISVs Co-Market 15:43

3y ago15:43

15:43

On this episode of the Partner Channel Podcast, host Tori Barlow is catching up with Amiee Keenan, Founder and Chief Marketing Officer at the ISV Society. Together, these two are taking on the hot topic of co-marketing and how ISVs can measure their success. Tune in to learn more!By Allbound

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How to Transform Revenue with a Partner-Led Approach 24:02

3y ago24:02

24:02

The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a seat at the table, and what does it look like in practice. If you missed our live-recording of the podcast, no worries! We saved the recording, so you can listen in and gain great insights from host Tori…

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Why Startups Need to Capitalize on Cloud Tech Providers 13:57

3y ago13:57

13:57

On this episode, host Tori Barlow welcomes Mat Batterbee, Global GTM Solutions Director at Pax8. Thee two are talking cloud tech providers and how to capitalize on them in the startup sphere. Listen in and learn about what cloud tech providers are, and how to go about leveraging them in a mutually beneficial way.…

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Partner Success Equals A Culture of Collaboration 16:20

3y ago16:20

16:20

This week, we're back with host Tori Barlow and for this episode she's joined by Allbound Award winner, Stanislaw Wasowicz of Smart Recruiters. The two are talking all about creating a culture within an organization that enables and encourages collaboration.By Allbound

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From Apprentice to Partner Manager: Max Büsher's Journey with Shopware 33:55

3y ago33:55

33:55

This week, we launch New EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Max Büsher, Manager Integration Partner at Shopware.Together they talk about: Experience at Shopware and career progression that started from an apprenticeship program Redesigning a partner program Challenges faced wo…

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Do This If You're Looking to Increase Partner Revenue 25% This Year 15:31

3y ago15:31

15:31

Our host and VP of Marketing at Allbound, Tori Barlow, sits down with the Founder and CEO of Channext, Rick van den Bosch. Listen as they discuss how to fill the gap in partner engagement and optimize output from partners across the globe.

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How First Orion Increased Channel-Sourced Revenue to 50% in One Year 20:12

3y ago20:12

20:12

We're seeing double this week on the Partner Channel Podcast. Host Tori Barlow is joined by both Mike Coleman, SVP of Enterprise Sales and Channel Chief at First Orion, and Mike Otting, SVP of Platform and Wholesale at First Orion. The trio talk all about what branded content is, and the kinds of challenges the First Orion partner team faced. Liste…

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How to Not Suck at Partnerships 18:51

3y ago18:51

18:51

This week, join host Tori Barlow for her conversation with Marco de Paulis, Director of eCommerce over at Ryder. Together, the two talk about how to avoid "sucking" at partnerships and how to give before you get when working to forge new relationships.By Allbound

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How to Use Community to Scale Your Partner Program 16:46

3y ago16:46

16:46

Tune in to this week's episode of the Partner Channel Podcast, with host Tori Barlow and Bryan Williams, Founder of Hockey Stick Advisory. This episode is all about community: how to build it and also how to leverage it. Listen in ad learn for yourself!By Allbound

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Powell Software's Revenue is 100% Partner-Sourced. Here's What They Did. 19:21

3y ago19:21

19:21

For this week's episode of the Partner Channel Podcast, host Tori Barlow is hearing about Powell Software firsthand from Chief Sales Officer, Edouard Payennville. An oh-so-satisfied customer of Allbound, hear how Powell puts partnerships first and the things they've done to see success.By Allbound

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3 Things to do When Building a Partner Program at a Startup 17:07

3y ago17:07

17:07

For this episode, host Tori Barlow is joined by Dylan 'Dyls' Fernandez, Partnerships Coordinator at Findr. The two are tackling building a partner program at a startup; where to begin and how to set yourself up for success. Tune in to hear their takeaways and to-do's!By Allbound

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Here's How to Pivot to Partnerships in Current Market Conditions 8:54

3y ago8:54

8:54

On this episode, host Tori Barlow is joined by Alex Buckles, CEO of Forecastable and Allbound Award Winner. The topic of today is transitioning from direct selling to partnerships. The two offer advice on facing things like current market conditions and internal budget cuts, explaining how partnerships can help your organization push through their …

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Launching a Partner Program in EMEA when your Company is HQd in America 12:10

3y ago12:10

12:10

We're back! Happy 2023, and welcome to season 3 of the Partner Channel Podcast! We're starting the new season off welcoming guest Ken Wanless, Senior Director of EMEA Alliances and Ecosystem at Starburst. He and host Tori Barlow talk all things expansion in EMEA, specifically for organizations with their HQ in the United States. Sit in and listen t…

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What Not to do When Co-Marketing 19:14

3y ago19:14

19:14

In our last episode of season 2, host Tori Barlow is joined by Jeremy Balius, Managing Director at Filament! If you've got your ears to the ground in the partnerships space, you've definitely heard the word 'co-marketing' a lot as of late. But how can you co-market efficiently and effectively? On this episode, we're talking all about what NOT to do…

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You're NOT Partner-Ready...Now What? 18:40

3y ago18:40

18:40

This week, it's another familiar face returning to the Partner Channel Podcast! Martin Scholz, Co-Founder of PXP, is back again to join host Tori Barlow. This time, they're talking about what to do when you're NOT ready for parners. The two cover setting expectations and the three steps to take to ensure your company IS partner-ready.…

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Let's Get Technical...Technical...Technical 16:49

3y ago16:49

16:49

This week on the Partner Channel Podcast, host Tori Barlow is joined by Krishanth Thangarajah, Head of EMEA and America Partnerships at Yellow.ai! The two talk all things tech partnerships, including how to segment your potential partnerships and the impact of upping integrations.By Allbound

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Facebook Groups Seem Complicated, Can I Be Bothered Running One? 19:35

3y ago19:35

19:35

In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!)These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey t…

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Where Are You Now? 6 Months Into Building a Partner Program 17:33

3y ago17:33

17:33

This week on the Partner Channel Podcast, it's the return of Noam Horenczyk! Host Tori Barlow first spoke with him at the start of his partnerships career, but now we pivot to a 6 month progress check. Tune in to find out what lessons have been learned at Walnut.io and what Noam wishes he would have known when he was just starting out.…

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3 Must-Haves When Creating an Annual Partner Forecast Model 22:04

3y ago22:04

22:04

This week, host Tori Barlow sat down to speak with Richard Israel, Vice President of Channels at Navistone. This episode is all about working in threes to get the job done, whether that be building your go-forward revenue model or finding the best fit for leveraging your partners. Join the conversation and learn all about structuring your partner p…

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Writing the Next Chapter of Partner Ops, Programs & Strategy 21:07

3y ago21:07

21:07

This week, we had a two for one feature on guests! Host Tori Barlow is joined by Asher Mathew, co-founder of Partnership Leaders, as well as Kelly Sarabyn, Platform Ecosystem Advocate for HubSpot. This episode is all about changes in the partner landscape -- what they're noticing and what the value of investing in partner ops is.…

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Sonic Branding ft. Eric Singer, Executive Producer at Coupe Studios Music + Sound Design 39:49

3y ago39:49

39:49

Eric Singer joins us from sonic branding company Coupe Studios Music + Sound Design. Coupe also produced this special episode for Future of Marketing with sound designer Taylor Marvin adding unique sound design and other sonic sweetening. Learn more about Coupe Studios, and their work on podcasts, advertising, and film at coupestudios.com Subscribe…

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3 Must Have Skills You Need to Crush Your Partner KPIs 14:47

3y ago14:47

14:47

This week, join host Tori Barlow as she sits down with Christy Oyedeji, Director of Partnerships at AWeber. This episode is all about the skills you need in a partnerships position, and how they can help crush your KPIs.By Allbound