Best HGA Podcasts (2025)

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Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons 49:40

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1M ago49:40

49:40

Knowledge has become one of the most valuable assets in the AEC industry. Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered project data and expertise into a true competitive advantage. Together, they discuss the rise of knowledge management as a C-suite priority, the role o…

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Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe 38:43

2M ago38:43

38:43

Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos. Marketer turned business developer Lee Jarboe, FSMPS, CPSM of JE Dunn Construction, shares how accurate pipeline data, smart market mix, and account-based marketing shorten the path from first touch to real …

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Building a Business, Brand, and Culture with Natalia Castro 38:07

3M ago38:07

38:07

Great firms aren’t just built on great design; they thrive through smart operations, strong culture, and client-focused strategy. Natalia Castro, COO of Saltz Michelson Architects, shares her unconventional path from crime analysis to leading operations in a 50-year-old legacy architecture firm. She explains how prioritizing internal culture direct…

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Why Case Study Stories Matter More Than Ever with Leslie Blaize 41:56

3M ago41:56

41:56

People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool. Leslie Blaize, freelance content strategist and case study expert at Blaize Communications, joins host Katie Cash to dig deep into the power of storytelling in AEC marketing. Together, they explore why a well-crafted client success story is m…

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They Ask, You Answer: Winning Work Through Trust and Transparency in AEC 40:38

4M ago40:38

40:38

Trust is no longer earned at the table; it’s built far before the meeting begins. Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and strategically human in their content. From overcoming outdated marketing norms to building trust through cost education, video, and self-service tool…

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From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA 39:44

5M ago39:44

39:44

How do you build trust, attract top talent, and finally make your marketing hit home? This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background surprisingly led him into the world of AEC. They talk about how storytelling is at the heart of both industries. Ethan shares how firms can flex their influ…

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AEC Growth, Marketing, and Innovation with Carrie Gonzalez 35:44

7M ago35:44

35:44

Want to make a real impact in your AEC business? Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader in growing the 1,500-person firm. She talks about how staying flexible and thinking outside the box helped them break into new markets. Carrie also shares how SSOE’s marketing tea…

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From Startup to Success 28:56

7M ago28:56

28:56

It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives. Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces. She’s all about breaking the mold by bringing fresh energy and a startup mi…

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Why Marketing Works Best When Everyone’s On Board 34:01

8M ago34:01

34:01

When change is in collaboration it never feels forced. Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggling different business needs, keeping marketing in line with the bigger picture, and building trust to make evolution…

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Harnessing Data for Smarter Growth in AEC Firms 36:05

9M ago36:05

36:05

In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition. In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding, Chief Growth Officer of Bennett & Pless, to chat about why soft skills, like being responsive and delivering great client se…

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SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms 14:51

9M ago14:51

14:51

Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth! Architecture, engineering, and construction firms can revolutionize their growth strategies by decoding data and creating clear roadmaps. Katie Cash is joined by her co-worker…

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SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing 23:10

9M ago23:10

23:10

Strategic marketing investments can transform small AEC firms into industry leaders. Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and Business Development at The Arkitex Studio. Erica shares her journey from managing major projects at Texas A&M University to driving strategic…

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SIGNALS Ep. 006 — The Energies 56:14

11M ago56:14

56:14

Hello Good People of the Internet, Here is episode six of the latest series from the AIWW podcast, which continues the exploration of my current view of creation in speculative theory and real world practice. This series is now labelled “SIGNALS” to make it easily recognisable, separate and it from other episodes of the podcast. In this episode, I …

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Mastering Brand Marketing and Recruitment in AEC 54:25

12M ago54:25

54:25

In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people. In this AEC Marketing for Principals episode, host Katie Cash and co-host Judy welcome Mark Zweig, founder and CEO of Zweig Group, a leading AEC consulting firm. Mark talks about his journey from cons…

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Making An Impact: The Future of AEC Lies in Innovative CRM Solutions 38:53

1y ago38:53

38:53

CRM systems are revolutionizing project management and collaboration in the construction industry. Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly CRM helps construction teams of all sizes get started easily. They explore how AI and automation are changing project management, especially in making …

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Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method 36:17

1y ago36:17

36:17

Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market. Join Katie in this episode as she sits down with Stu Haney, Management Consultant of AEC OPS to talk about his innovative BOSS method. They’ll talk about the importance of respectful talent acquisition, implementing st…

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Making An Impact: Unleashing Creativity with Strategic Business Solutions 30:37

1y ago30:37

30:37

As a professional, you probably work hard to perfect your craft but might be neglecting the essential skills of business management. In this episode of AEC, Katie chats with Kyle Peterson, Principal and Business Leader at Nelson Worldwide, about his role managing six studio locations and how his design background guides his business approach. Kyle …

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SIGNALS Ep. 005 - The Elements 53:25

1y ago53:25

53:25

In this episode, I talk about my views and ideas around The Elements and how they fit into my greater cosmology that I have been presenting in the recent podcast episodes. I talk about how I see the elements as being the process through which we inspirit the world. Having recorded this podcast and reflecting upon it, I have a greater appreciation o…

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Making An Impact: Successful AEC Hiring with Bryce Batts 42:07

1y ago42:07

42:07

Katie is back and talking to Bryce Batts, a seasoned recruiter and co-owner of Career Collective, to explore attracting and retaining top talent in the AEC industry. Bryce emphasizes the need for swift communication and efficient interview processes to capture high-caliber candidates' interest. She advises employers to collaborate closely with recr…

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Making An Impact: Mentorship and Innovation in the AEC Industry with Tara Bleakley 33:31

1y ago33:31

33:31

Katie Cash talks with Tara Bleakley, Associate Director for Market Transformation and Development at the USGBC's Florida chapter. Tara shares a brief overview of her career, starting with a background in art history and art business, which led her to various marketing roles from London to Orlando. She discusses her tenure at TLC Engineering Solutio…

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Making an Impact: Shaping the Future of AEC Marketing 33:07

1+ y ago33:07

33:07

Securing future work and attracting top talent are the lifeblood of the AEC industry, a reality that hosts Katie and Judy passionately emphasize in the season six premiere of AEC Marketing for Principals. This season’s theme, “Making an Impact,” focuses on HR and recruiting tactics, business development strategies, and content marketing within the …

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INTERLUDE A. 23:54

1+ y ago23:54

23:54

Interlude A. The BLOG REDUX series https://www.patreon.com/tommiekelly/posts?filters%5Btag%5D=Blog+Redux David Beth / Jessica Groate https://kosmic-gnosis.org/ https://kosmic-gnosis.org/egae/ The Four Devils New Material ⁠https://www.patreon.com/posts/new-material-for-107731128⁠ KAINE DC ⁠https://open.spotify.com/artist/4uCJKfDrcVgujKoeZWxLq7?si=wr…

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SIGNALS Ep. 004 - Channeling 1:01:00

1+ y ago1:01:00

1:01:00

In this episode, I talk about my views and ideas around channelling and why I think that all creativity, magic and essentially everything we do is a form of channeling. PART 1 — Where I first came across the idea of channeling. — Channelling within Theosophy. — Stuart Wilde's channelling background. — Marshall Lever and “Old Chinese / Chung Fu” — D…

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SIGNALS Ep. 003 — Thought Forms 1:12:07

1+ y ago1:12:07

1:12:07

In this episode, I talk about my views and ideas around the whole notion of Thought Forms, Servitors, Egregores, Pendulums, Tulpas, Samskaras, Thought Entities and everything in-between.PART 1 — Turbo Thought— Stuart Wilde and his various ideas & techniques of Turbo Thought.— Helen “The Contest Queen” Hadsel's silver dollar technique.— Morals in Ma…

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SIGNALS Ep. 002 — The Lord, The Lady & The Child 1:03:36

1+ y ago1:03:36

1:03:36

The second episode of the all new & shiny AIWW Podcast is now available in all the usual podcast places. In this episode, I talk about my current cosmological views, which is essentially the love story of a divine couple resulting in divine offspring. There are three parts to this view, and for each part I share a related vision I had. Along the wa…

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SIGNALS Ep. 001 — The Renewal 38:59

1+ y ago38:59

38:59

The AIWW Podcast returns in a new, rejuvenated state. I return to the old days with an audio only format but spiced up with some new theme music and a renewed vigour & enthusiasm to talk about my experiences in Magick, Mysticism, Spirituality & Creativity. In this first episode, I give a brief overview of who I am, what my background is and what my…

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SmartWIN24 Speaker Spotlight: Brad Ewing - Building Relationships for Successful AEC Project Pursuits 9:28

1+ y ago9:28

9:28

Katie sits down with Associate Principal and Regional Practice Leader, Brad Ewing, AIA, NCARB, LEED AP, from NELSON Worldwide. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of being adaptable and flexible for career progression in the AEC sector. Brad also offers invaluable advice o…

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SmartWIN24 Speaker Spotlight: Tiffany Konenkamp - AEC Branding and Mergers 16:43

1+ y ago16:43

16:43

Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company's brand while transitioning to the Century Fire identity. She …

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SmartWIN24 Speaker Spotlight: Mike Macon - Strategies for Pursuing Large-Scale Projects 16:13

1+ y ago16:13

16:13

Katie is back with Balfour Beatty's Senior Vice President, Mike Macon, discussing the construction giant's brand strategy and competitive positioning. Mike details the company's approach to winning large public sector projects, emphasizing the necessity of aligning with client expectations, the pivotal role of communications, and the importance of …

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SmartWIN24 Speaker Spotlight: Greg C. Hart - Navigating AEC Industry Data Dynamics 10:24

1+ y ago10:24

10:24

Katie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. - President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities that the AEC sector faces, particularly considering the varied effects of macroeconomic trends. By drilling down on the data, he’s able to share insights …

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SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors 14:43

1+ y ago14:43

14:43

The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of un…

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SmartWIN24 Speaker Spotlight: Greg Johnson - Enabling Your Growth Sherpas 11:44

1+ y ago11:44

11:44

Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, PE, a Partner at the distinguished MEP engineering firm Newcomb and Boyd, to the podcast. Greg discusses investments in marketing and business development resources, emphasizing the role of networking and knowledge exchange at events like SmartWIN24. He emphasiz…

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SmartWIN24 Speaker Spotlight: Brooke Lewis - Leveraging Mergers and Acquisitions to Build Your AEC Brand 10:25

1+ y ago10:25

10:25

Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience with M&A, the challenges of building a marketing team and brand from scratch and adapting to technology's fast pace in the AEC industry. Limite…

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SmartWIN24 Speaker Spotlight: Jeff Kinsler - Navigating the Media Multiverse in the AEC Industry 8:27

1+ y ago8:27

8:27

Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT's operations, highlighting its commitment to leveraging creative design for business growth. He delves into the evolution of out-of-home advertising, including the integration of digital capabilities and geofencing …

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SmartWIN24 Speaker Spotlight: Katie Harris - Communications Strategies for AEC M&A Success 15:37

1+ y ago15:37

15:37

Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role in the AEC industry, focusing on the vital need for effective internal and external communications for business growth. She also dis…

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SmartWIN24 Speaker Spotlight: Beth Ament - Diversifying the Tools in Your AEC Toolbox 9:58

1+ y ago9:58

9:58

Host Katie Cash sits down with Beth Ament - Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the evolution of business development and marketing within the AEC industry. They discuss the importance of knowing your intended audience and the effectiveness of d…

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SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms 13:07

1+ y ago13:07

13:07

Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the "Design For An Agile World” podcast. The discussion centers on the firm's agile design approach, particularly in sectors like higher education, advanced manufacturing, and healthcare. He shares insights into leveraging innovativ…

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SmartWIN24 Insights: Secrets of AEC Brand Positioning 32:13

1+ y ago32:13

32:13

There are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in a discussion about the challenges of crafting a positioning statement, particularly for multidisciplinary firms and smaller subsidiaries within larger brands. They provide…

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SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms 11:32

1+ y ago11:32

11:32

Host Katie Cash sits down with Eric Anest, Senior VP of Marketing and Communications at Salas O'Brien, to discuss the integral role of marketing and effective communication in Mergers and Acquisitions (M&A) in the AEC industry. Eric shares insights from Salas O'Brien's 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss…

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SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms 12:38

2y ago12:38

12:38

This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media's Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising's effectiveness for B2B companies, with a focus on the AEC industry. Mike shares his insights and emphasizes the importance of using data and targeted advertising for specific audience…

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SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding 19:17

2y ago19:17

19:17

We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each one of them and see what we have in store for our annual conference happening February 28-29, at the Commerce Club in Atlanta, GA. Industry expert and Smartegies Alliance Partner, Sc…

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Redefining AEC Marketing: Insights from HOK’s Sarah Keane 50:15

2y ago50:15

50:15

In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC marketing and explore her dynamic career as a younger Principal in the AEC industry. We discuss the role of Marketing Principals in aligning internal and external stakehold…

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What are my current thoughts on my HGA experiences? 17:19

2y ago17:19

17:19

The original question: "i'd really like to know if there's an update to your relationship to your HGA? the download came from Alan Chapman's magia practice, right? But you don't interface with those anymore? Does that mean magia was either a temporary useful thing to connect you, and that's fine as a transitory thing, or is it at all weird that som…

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Scrying the Enochian Aethyrs - No 1 LIL 25:30

2y ago25:30

25:30

Over the last while, I have been scrying all 30 of the Enochian Aethyrs and posting the recordings over on my Patreon. But I thought I'd post the final one, LIL, publicly, as I think it was a pretty interesting one. By interesting, I mean it was an extraordinarily intense and freaky scrying session In which I arrived in a city and was surrounded by…

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Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro 31:46

2y ago31:46

31:46

No matter how you feel about it, advances in technology are like a snowball rolling downhill. You can’t stop it, but you can leverage its power! In today’s episode, Katie talks with Frank Lazaro, Sobo’s Chief Marketing Officer, and a seasoned expert in AEC sales, marketing, and technology. Frank shares his perspective on how AI can revolutionize cu…

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The Future of AEC Marketing: Embracing Innovation and Adapting to Change 42:59

2y ago42:59

42:59

Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an in-depth exploration of the ever-evolving landscape of marketing and business development in the architecture, engineering, and construction industry. They kick off this podcast wi…

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My Thoughts on the Mandella Effect - A Q&A VLOG 18:40

2+ y ago18:40

18:40

First off, my apologies for the weird nasally sound again in this one - I have my audio expander set wrong AGAIN, and it clipped some of my "ssssss"THE QUESTIONS:00:38 Is there anything that you find distinctly magical that other people find to be mundane? 02:36 Thoughts on the Mandela Effect…do any stand out to you to have a personal significance?…

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Creating Data-Driven Client Experiences with Ryan Suydam 36:37

2+ y ago36:37

36:37

Host, Katie Cash, welcomes Ryan Suydam from Client Savvy in this brand-new episode of AEC Marketing for Principals. Katie and Ryan take you on a journey to explore the power of data and the importance of empathy in modern business relationships. They also discuss the six most important words to use when analyzing challenging client feedback and off…

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Spirit Bothering & Wife Swapping - A Q&A VLOG 33:12

2+ y ago33:12

33:12

First off, my apologies for the weird nasally sound at times in this one - I have my audio expander set wrong, and it clipped some of my "ssssss"THE QUESTIONS:01:00 Most spiritual practices tend to lean towards non-confrontation and peace. Do you think violence is ever the answer, and if so, when?05:35 I know you've done some work with Thelemic stu…

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Navigating Change in the Construction Industry with Billy McElroy 49:11

2+ y ago49:11

49:11

In this episode, Katie and Judy welcome construction industry veteran Billy McElroy. As Co-Founder of Shell McElroy Construction Company, Billy has amassed 33 years of experience ranging from high-rise towers to mixed-use developments. He shares his experience and insights on the changing construction industry and the importance of focusing on the …