Here’s what you can expect from Author Update: Publishing News: Stay in the loop on what’s happening in the industry. Advice That Matters: Learn how to make your book irresistible to readers. Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.
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Google Algorithm Updates Podcasts
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Online Marketing Tips, Tricks and Secrets from Gilmedia | Digital Marketing Agency | SEO | Google Ads | Social Media
Gilmedia
Welcome to Gilmedia Podcasts - your go-to source for expert insights on digital marketing and website design! Join us as we uncover the tips, tricks, and secrets behind successful online marketing strategies. Whether you’re navigating SEO, mastering Google Ads, or building your brand on social media, we’ve got actionable advice to help you grow your business and crush your marketing goals. Each episode, the marketing pros at Gilmedia, a leading digital agency, share their expertise, industry ...
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The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into ...
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
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This Week in Marketing is a weekly roundup of all the notable latest developments that you need to know to stay on top of your Digital Marketing game.
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The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media, online business marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less). If you've got a business - this is the show you need to fill your calendar with perfect clients. This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.
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Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape. Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your ow ...
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Welcome to the ultimate audio destination for link building mastery. Get the latest link building knowledge, strategies, and insights delivered straight to your ears, wherever you are – whether you're commuting, working out, or taking a break from screen time. Ready to dive deeper? This podcast is just one way we share our knowledge. For comprehensive guides, detailed case studies, and our full range of SEO resources, visit our website where you'll find the written versions of these episodes ...
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The ProfileTree Podcast: Belfast Digital Marketing, SEO, AI & Business Growth Strategies Welcome to The ProfileTree Podcast - Belfast's leading source for practical digital marketing insights that actually drive business growth for SMEs across Northern Ireland, Ireland, and the UK. Hosted by the expert team at ProfileTree, Northern Ireland's specialist digital marketing and AI agency, this podcast delivers honest, actionable advice on the strategies and tools that matter in 2025 and beyond. ...
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Get the answers to all your digital marketing questions in cheeky bite-sized podcast chunks. Hi, I'm Tom and I'm a digital marketing director for an digital agency in Wigan and I want to help you make better marketing choices! If you are setting up on your own, going freelance or perhaps your a blogger. You will want to be maximising your knowledge of digital marketing. BUT! We are all SUPER busy! That's where these 'cheeky bytes' come in I will answering the digital marketing questions I ge ...
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A weekly show where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech.
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"The SEO Podcast" is a marketing podcast that explores the world of search engine optimisation (SEO) and how it can impact businesses and brands. Hosted by industry expert Andy Kinsey, the podcast provides practical tips and strategies for optimizing websites and increasing visibility on search engines like Google.Each episode of "The SEO Podcast" covers a variety of topics related to SEO, from keyword research and on-page optimization to backlink building and technical SEO. The hosts share ...
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An overview of digital marketing trends, industry updates and roundtable discussions and interviews with marketing professionals and thought leaders.
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My name is Tim Jennings. I am a husband and father to two beautiful daughters. I’m also the SEO and Social Ads expert for Soulheart. I just want to give away some of the knowledge I’ve gained for free! If you ever have any questions or just want to trust an expert to run your SEO Campaigns, please contact me at [email protected]
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Welcome to This Week Online Today with your host Ahmed Khalifa, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And to those who have subscribed to my newsletter, you will also receive a bonus tip of the week to help you further. So make sure you subscribe to stay ahead of your competitions.
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Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve le ...
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Meta's BIG Change to Ad Personalisation in the EU?
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19:31Meta's BIG Change to Ad Personalisation in the EU? | Digital Marketing PodcastWhat You'll Learn in This Episode Welcome to the ProfileTree Podcast! In this essential episode, hosts Laura, Eimear, and Ranel dive deep into Meta's controversial "Consent or Pay" model and what it means for businesses across the EU, Northern Ireland, and the UK. If you'…
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How do I keep creating when I’m burnt out?
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31:08At the end of 2025, so many creators are telling us they’re feeling burnt out. And this phenomenon is more than tiredness or overwhelm: it’s a state of fight or flight, and it could be the thing zapping our creativity. So how do we get out of that state and tap back into our love of making content? This week, our creator guest, food and lifestyle e…
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How to promote your business (without ads) in 2026 📈
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15:04Here's how I blew money on ads and proved my own strategy right 🏆. This episode is your proof that you can still get sales without ads. Even in 2026. Even with a small audience. Even if everyone else in your mastermind is spending thousands. Sign up for free to get your step by step Instagram strategy for 2026 this January: https://jennaharding.com…
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We hit it all. AI, sexism, hiring practices at publishing industries: we are making no money from THIS episode.By Thomas Umstattd Jr.
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Mindset for entrepreneurs (and the weird stuff my mom put in my head that made me good at making money)
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13:41If you doubt yourself when you pitch on sales calls, think words like “I’m drowning in client work” or KNOW you’re undercharging but still haven’t raised your rates—> BUSTED. Your money mindset needs a tune up. When I was a kid my mom made us proclaim ”I AM A MONEY MAGNET” every time we found a coin on the ground. (And if you said it sheepishly you…
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What's REALLY Happening to Ecommerce During BLACK Friday Sales?
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20:30What's REALLY Happening to Ecommerce During BLACK Friday Sales? | ProfileTree PodcastWhat You'll Learn in This Episode Black Friday 2024 has revealed a seismic shift in how consumers shop online. In this ProfileTree podcast episode, hosts Laura, Marcus, and Gabrielle break down the explosive rise of social commerce, the transformation of TikTok Sho…
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Answer Engine Optimization: The Post-SEO Strategy
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14:19The click is vanishing. Over 80% of searches now end without a single click as AI overviews and ChatGPT answer questions directly on the results page. Google's AI overviews doubled between January and March 2025, and Gartner predicts traditional search traffic will drop 25% by 2026. But here's the twist: NerdWallet grew revenue 35% despite losing 2…
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The best DM strategy to get clients in 2026
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15:44Use this DM strategy to book clients straight from your direct messages (without being pushy or manipulative). In this episode, you'll hear parts of the framework I use to regularly close thousands of dollars of sales via Instagram DMs. We'll focus on Instagram marketing, but you can use this sales strategy anywhere. You'll use real marketing psych…
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We show off our new channel's digs, talking about rising costs and the impact of AI on publishing throughout longer trends. It's a good time.By Thomas Umstattd Jr.
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What's Behind Instagram's NEW Algorithm Update!
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21:30What's Behind Instagram's NEW Algorithm Update? | ProfileTree Digital Marketing PodcastWhat You'll Learn in This Episode Instagram has just rolled out its most significant algorithm update in years, and it's changing everything businesses thought they knew about social media marketing. In this essential episode, hosts Laura, Marcus, and Gabrielle b…
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LIVE: How do I stand out? Brand-building secrets from the Hollywood playbook
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25:07In a crowded digital landscape, how do you get your brand to stand out? In our first-ever live episode, host Stephanie Woodin gets the lowdown from Emily Robinson, a top entertainment publicist who has launched countless TV shows, products and global brands. Together, they translate lessons from Hollywood publicity to the world of web creators. Get…
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Agency Pricing Secrets: Why Cheap Marketing Costs More
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13:49Discover why that $299/month marketing "bargain" could cost your business over $28,000 in hidden expenses. We break down the real math behind agency pricing and reveal how cutting corners leads to Google penalties, lost revenue, and years of setbacks. Follow Sarah, a Toronto boutique owner who chose the cheap option and paid the price. From manual …
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Start this strategy now to make more sales in January, 2026!
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12:10There's huge potential to make revenue in January! Here's why it's NOT going to be a slow month for you and what to do to make it sales ASAP in 2026. Whether you're selling services, digital products, or coaching packages—this episode is a wake-up call to stop sitting on your best ideas and start selling smarter. Find out how to prep your marketing…
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The Amazon Associate Crackdown and Black Friday Deals!
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1:22:46Listen to Author Update for all the news on Amazon's new video advertising capabilities, their reiteration of bans on the Amazon Associate program, and all the Black Friday deals authors need!By Thomas Umstattd Jr.
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Are AI Browsers the NEXT BIG THING in Web Navigation?
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16:33Are AI Browsers the NEXT BIG THING in Web Navigation? | ProfileTree Podcast Welcome to ProfileTree's latest podcast episode where hosts Chris, David, and Dylan explore the emerging world of AI-native browsers and what they mean for businesses, digital agencies, and everyday users. In this comprehensive discussion, we dive deep into whether AI brows…
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the hiring mistake I made 6 times in a row (avoid this at all costs)
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14:26Hiring for your business? Here's how to choose who to hire next, and a bunch of hiring mistakes and lessons wrapped up embarassing stories (which always makes them easier to remember, don't you think?) In this episode, I share the most cringeworthy hiring mistake I ever made, followed by another hiring mistake I made no less than 6 times (learn fro…
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Did Google's Gemini Train on Your Manuscript?
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1:10:55Google's dark pattern, plus new AI tools, upgrades to existing systems and a deep dive into the cozy mystery genre.By Thomas Umstattd Jr.
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Exciting ChatGPT Update Just Dropped! | ProfileTree Digital Marketing PodcastWhat You'll Learn in This Episode ChatGPT just released its most significant update yet—and it's a game-changer for Northern Ireland businesses. In this episode, Chris, David, and Dylan break down OpenAI's 5.1 update and explain exactly what it means for SMEs looking to le…
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Should creators fight back against AI crawlers?
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25:41AI crawlers are coming for your content: Should you block them, or let them in? In this episode of Ctrl Alt Ask, Raptive’s Chief Growth Officer, Marc McCollum, breaks down what every creator needs to know about AI scraping your site. Our guest this week, Nate Hake, founder of Travel Lemming, shares why he’s already blocking AI bots, and why he thin…
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Website Redesign Disasters: Avoiding the $50K Mistake
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15:53Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 40 reveals website redesign disasters - where 93% of redesigns lose SEO traffic, a Singapore firm lost $180K/month after a $50K project, and 49% of projects never finish, with the exact blueprint to avoid these catastrophic failures. Key Topics Covered: 93% of redesigns los…
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Fix these 2 things and you'll sell 10x more
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17:25Nice-people turned entrepreneurs always fall into this marketing trap. When these 2 sales saboteurs sneak into your content they quietly ruin your conversion rate. Whether you’re booked and busy, or still trying to land your third client, these mistakes are probably costing you sales. In this episode, I'll break down the marketing psychology top ea…
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The Algorithm War: AI vs. Human Writing
1:19:13
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1:19:13Updates on how the publishing and music worlds are adapting to AI, as well as exciting developments from the industry.By Thomas Umstattd Jr.
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The 3 PHASES of Social Media You Need to Know
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18:18The 3 PHASES of Social Media You Need to Know | ProfileTree Digital Marketing PodcastWhat You'll Learn in This Episode Social media has transformed dramatically over the past two decades, and understanding these shifts is crucial for Northern Ireland businesses trying to cut through the noise. In this episode, hosts Laura and Padraig take you on a …
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Local Business Domination Against Enterprise Competitors
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21:14Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 39 reveals how local businesses dominate enterprise competitors - where 76% of nearby mobile searches convert within 24 hours, the local 3-pack captures 44% of clicks, and optimized GBPs deliver 93% more actions and 5X qualified leads. Key Topics Covered: Local 3-pack drive…
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Ex-Google employee shares NEW ways businesses can advertise with Google Ads (With Jyll Saskin Gales)
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16:19Is your phone listening to you? Is that why Google shows you ads that are exactlyyy what you've been thinking about? Let's ask ex-Google employee and Google Ads expert Jyll Saskin-Gales what's going on. Wondering how to know if your business is ready to run Google Ads? In this episode, Jyll shares the exact formula to use to find out if your websit…
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Find out how to plan for this year's holiday season, as well as how changes to the X algorithm change your marketing strategy.By Thomas Umstattd Jr.
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The future of search isn't search; it's agents. Dr. Marie Haynes tackles the biggest shift facing the web: agentic AI. This episode explores the new wave of agentic browsers like OpenAI's Atlas and Perplexity, the massive implications of Walmart partnering with OpenAI, and the legal battles already beginning. Dr. Haynes maps out a near future where…
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The #1 Gmail Hack You Need To Know | ProfileTree Digital Marketing PodcastWhat You'll Learn in This Episode Are you drowning in emails and missing crucial business opportunities? In this episode of the ProfileTree podcast, hosts Laura and Padraig reveal a game-changing Gmail hack that will transform how you manage your business communications. This…
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As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table? This week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers. To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s…
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Social Media in 2025: Rules of Engagement
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31:56Social Media in 2025: Expert Strategies for Maximum Engagement | ProfileTree PodcastWhat You'll Learn in This Episode Are you making critical mistakes with your social media strategy? In this comprehensive episode, ProfileTree's digital marketing experts David, Marcus, and Dylan break down everything Northern Ireland SMEs need to know about social …
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Anticipating Google Algorithm Updates: Strategy and Preparation
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15:16Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 38 reveals how to anticipate Google's next moves - analyzing summer 2025 updates where news publishers lost 600M+ visits and SpamBrain now identifies 200x more spam, with 6 key predictions for fall/winter 2025. Key Topics Covered: June 2025 core update: Zero-click news quer…
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The 4 types of buyers your sales page must speak to (with Samantha Burmeister)
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21:47There are subconscious drivers that make people buy, and the more you know about sales-psychology the more clients you're going to get online. If you rely on email marketing, social media, or a website to get leads-- You need to use the copywriting tactics inside this episode. Today on the pod, I’m joined by Samantha Burmeister of Nomad Copy—my per…
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Traditional Publishing in Crisis: Sales Down 9.4%
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1:33:10This week we're covering Spotify's game-changing Audiobook Selects program for indie authors, the collapse of traditional publishing sales with trade books down 9.4%, and major industry closures including Mango Publishing and Knights Of children's books. Plus, we analyze groundbreaking research showing readers prefer AI writing to MFA graduate writ…
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What are the BIGGEST Online Mistakes Businesses Make?
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12:19Visit ProfileTree: https://profiletree.com Belfast Digital Marketing Agency | SEO Northern Ireland | AI Training | WordPress Web Design | Video Production https://www.youtube.com/watch?v=wSOo9axxBqU Digital Marketing Mistakes Costing Northern Ireland Businesses Thousands - ProfileTree Belfast SEO & AI Agency ProfileTree, Belfast's leading digital m…
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The marketing psychology behind why "Value" content doesnt SELL on social media.
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13:27Want your Instagram to actually SELL your offer? In this episode, Jenna breaks down why your content might be amazing… but still not converting. If you’ve been posting helpful tips, pouring your heart into your Reels, and still hearing crickets—this one’s for you. The real reason service providers don't make more sales on Instagram is not because y…
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Mobile-First Design: The Business Imperative
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13:25Mobile devices now account for 66% of global web traffic, yet most businesses are still designing for desktop first—and it's costing them rankings, traffic, and revenue. In this episode, we break down why mobile-first design is non-negotiable in 2025. You'll discover: The critical difference between responsive and true mobile-first design How Googl…
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Scam Alert! The Nigerian Bot Army Has Arrived!
1:10:16
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1:10:16Get the latest on scams affecting the author world, a detailed data report on the state of Mysteries, Thrillers and Suspense, and why Americans are reading less than ever.By Thomas Umstattd Jr.
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What does YouTube really want? For years, it was long-form content, where more minutes meant more revenue. But after the TikTok takeover, YouTube abruptly pivoted to short-form, which is great for getting creators more eyeballs, but not as great for ad dollars. This week’s creator, Aimee Page of the Crazy Craft Lady, has had success on YouTube with…
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Visit ProfileTree: https://profiletree.com Belfast Digital Marketing Agency | SEO Northern Ireland | AI Training | WordPress Web Design | Video Production _____________________________________________________________________________________________________________________________________________________________________ Is AI Friend or Foe? | Profil…
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Will Instagram’s algorithm update hurt your business (or cure your brain rot?) - 2025
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11:38It's Fall /25 and Instagram is testing algorithm updates that could change how often you show up in front of your ideal clients. In this episode we talk about how this change could be good for business, rage bait, the rise of AI-generated content and actionable tips for enjoying your time spent online and protecting yourself from brain rot. ➡️ Join…
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Massive Amazon Algorithm Changes and the Grid
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1:15:05Welcome to the Grid. We're covering the Amazon algorithm, the sales reports, the Yoast SEO Update and the advent of Tron: Ares.By Thomas Umstattd Jr.
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Google's AI Just Changed META DESCRIPTIONS Forever!
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18:24Google's AI Just Changed META DESCRIPTIONS Forever! | ProfileTree Digital Marketing PodcastWhat You'll Learn in This Episode Meta descriptions have been a cornerstone of SEO for decades, but Google's AI is fundamentally changing how they work. In this episode, Marcus, David, and Laura from ProfileTree break down Google's revolutionary new approach …
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Heat Maps: Psychology, Design, and Conversion
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17:12Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 36 reveals heat map secrets - X-ray vision into user behavior that delivers 23-187% conversion lifts by understanding what visitors actually do in their 8-second attention window. Key Topics Covered: The 8-second attention economy: snap judgment, visual scan, goal search Th…
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Fire your clients! (why your business thrives when you let people go)
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10:33Worried you need to "fire" a client? Here are some signs it's time, and reasons why your business might be monumentally better off because of it. I'll even tell you what to say (or, at least what I said when I found myself in this highly uncomfortable position). 🚨 We'll also address some *critical* nuance: What to do before you even think about let…
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Publisher's Cancellation Backfires, What's Selling Now and Are Libraries Going Under?
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55:28Welcome to a special episode of Author Update! Thomas is sick, so Jonathan takes the reins and does a solo episode on library news, X drama and ZEITGEIST!
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Sora 2 Explained: How OpenAI’s Next-Gen Video AI is Changing Everything
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22:23Visit ProfileTree: https://profiletree.com Belfast Digital Marketing Agency | SEO Northern Ireland | AI Training | WordPress Web Design | Video Production ______________________________________________________________________________________________________________ Sora 2 Explained: How OpenAI's Next-Gen Video AI is Changing Everything | ProfileTre…
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Where did all my clicks go? This is a common question we’ve been hearing over the last few years as traffic has plummeted for creators across the board. Our creator this week, Organically Addison, has noticed that Google is ranking Quora or Reddit forums above her gluten-free recipes. Is that where her traffic went? Tom Critchlow, Raptive’s EVP of …
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How A SME Can Compete with Big Brands Online
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43:14Visit ProfileTree: https://profiletree.com Belfast Digital Marketing Agency | SEO Northern Ireland | AI Training | WordPress Web Design | Video Production ___________________________________________________________________________________________________________________________________________________________________________________ How A SME Can C…
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By Gilmedia
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This Mistake Almost Ruined My Launch 🤦🏼♀️
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13:45What really happens when your webinar launch breaks midair? You panic, then pivot. In this episode, I walk you through the behind-the-scenes of my recent live event. I’ll share what happened, what I felt, how I froze (literally), and how my team and I chose to not spiral—and instead, turn a big mistake into a bigger opportunity for growth and sales…
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