Best Gdb Podcasts (2025)

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189. How To Turn Curated Audience Into Insights with GDB 24:15

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1M ago24:15

24:15

Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB! Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop Summary: A fast, practical deep dive into how GDB redefined programmatic curation from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar…

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188. Past the Hype: How to Buy Smarter After TTD's Reseller Update 44:41

2M ago44:41

44:41

A fast, practical deep dive into The Trade Desk's move to label all SSPs as "resellers" — what that label actually means, why it has a bad rap, and where it's fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widgets/placements) vs. pure pass-through reselling, explains OpenPath in plain English, and demystifies the Transact…

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187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron 26:54

2M ago26:54

26:54

In this episode of the Programmatic Digest, host Helene Parker sits down with Jana Meron, programmatic veteran and sell-side expert, for a deep dive into how the buy side and sell side can finally bridge the gap. This episode serves as a preview of their upcoming joint workshop — The Sell-Side Programmatic Foundation for Buyers — designed to help t…

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186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin 44:40

3M ago44:40

44:40

In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn's most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, and the ongoing shifts in supply path optimization (SPO). Ryan shares his journey from agency life to in-house a…

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185. From Brand to Demand: B2B Programmatic with Rosey Sutton 39:31

3M ago39:31

39:31

In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication…

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184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast 33:42

4M ago33:42

33:42

In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices throug…

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183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital 11:36

4M ago11:36

11:36

Petri Kokkonen from Relevant Yield explains how his team helps publishers grow revenue through Demand Path Optimization (DPO), curation, and AI-driven decisioning.By Manuela Cortes

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182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025 20:49

5M ago20:49

20:49

In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) acros…

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181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025 13:20

5M ago13:20

13:20

Direct from La Croisette, The Programmatic Digest lands at Cannes Lions 2025 to unpack the biggest stories, trends, and power players shaping the future of advertising. Join us as we interview industry leaders, innovators, and disruptors live from the Croisette—diving into everything from UCG to data privacy and the evolving programmatic landscape.…

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180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice 31:13

6M ago31:13

31:13

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she's picked up along t…

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179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener 33:18

6M ago33:18

33:18

In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role. David talks about how he staye…

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178. Audience First, Attribution Always: A Practical Workshop for Traders 37:15

6M ago37:15

37:15

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how t…

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177. Programmatic Media Planning with a Data-First Mindset 37:06

7M ago37:06

37:06

This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtu.be/jXgKLxwVj44 In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research…

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176. Choosing The Right Data Partner In The Crowded Programmatic Market 43:25

7M ago43:25

43:25

This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it's like to work in ad tech as a former trader and why it's so import…

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175.5. Programmatic Hands-On Keyboard Training (June Specials) 1:59

7M ago1:59

1:59

https://reachandfrequencycourse.thinkific.com/courses/program What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pi…

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175. Reaching Hispanic Audiences with Premium Video + Programmatic Power 38:36

8M ago38:36

38:36

In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvador…

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S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta 42:01

8M ago42:01

42:01

En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para…

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174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks 41:31

9M ago41:31

41:31

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimiza…

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173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg 35:22

9M ago35:22

35:22

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked abou…

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172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg 48:41

9M ago48:41

48:41

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how …

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171. Women Leading the Way in Ad Tech with Ann Tarasevich 36:11

9M ago36:11

36:11

Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company's innovative technology…

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170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity 44:44

10M ago44:44

44:44

Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity: Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with stra…

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169. Growth Audience Targeting with Crystal Foote at Digital Culture Group 39:28

10M ago39:28

39:28

Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she's helping brands reach diverse audiences in a meaningfu…

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168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes 22:23

10M ago22:23

22:23

In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can't measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be…

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Ep. 19 Doompilling on MCU & Nolan | GDB Reports 38:10

11M ago38:10

38:10

The key to understanding if Hollywood can be saved lies between the Fantastic Four: First Steps teaser and the cast announcements for Nolan's Odyssey. Join the Discord: ⁠https://discord.gg/tcNTQD8D⁠ FREE Script Submissions are OPEN @ ⁠[email protected]⁠ More from God Deserves Better: ⁠TikTok⁠ ⁠Instagram…

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167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson 54:06

11M ago54:06

54:06

In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (https://www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2…

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166. Here's Two Ways To Level Up In 2025 1:48

11M ago1:48

1:48

About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coach…

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Ep. 18 The Christian’s Place in Film w/Jeremiah Daws 1:36:46

11M ago1:36:46

1:36:46

Filmmaker Jeremiah Daws shares his incredible story of navigating Hollywood as a Christian, facing backlash for his faith, and embracing his new role in teaching the next generation of Christians how to apply their worldview to film. Join the Discord: https://discord.gg/tcNTQD8D FREE Script Submissions are OPEN @ [email protected] More fr…

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395 - Back recording but where the hell is the editor. 30:19

11M ago30:19

30:19

So after a break of a few months we got back to recording in early January but seems we forgot to get round to doing the editing.. Anyway, in this episode we catch up on what we have been up to for the last few months and reflect on the challenges of mixing evolving technologies with older ones.By Steve Scott (Scotty) & John Fox

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165. Programmatic Traders and Revenue Growth 4:24

12M ago4:24

4:24

In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account t…

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164. Workshop #3 Preview: Reporting & Analysis 3:09

12M ago3:09

3:09

Feel Free to Check out YouTube version here: https://youtu.be/fdUQVGYdS-0 Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #3, we are focusing on: - Translating data into words everyone on the team understand - writing an analysis Join this workshop if you are looking to get a straight …

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163. Workshop #2 Preview: Optimization 3:13

12M ago3:13

3:13

Feel Free to Check out YouTube version here: https://www.youtube.com/watch?v=a55qWDSYxrU Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #2, we are focusing on: - Defining optimization levers, as in the video - Understanding how to optimize if you only had 15 mins or less - Walking thr…

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162. Preview of Workshop 1 out of 3: Pre-Campaign Launch 1:41

12M ago1:41

1:41

We are a week away from the first workshop of 3 in our series: Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #1, we are focusing on: - Set up best practices with the help of AdLib: DSP Advertising Made Easy - QA best practices with the support of AtomicAds Join this workshop if you are looking to …

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161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising 1:30

1y ago1:30

1:30

If I had 8 days to prep my programmatic campaigns before 🎄, here's what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user. Too high, and you risk ad fatigue or wasted impressions; too low, and you might miss opportunities to engage a receptive audience. Analyze performance data to see how…

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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s) 1:30

1y ago1:30

1:30

If I had 8 days to prep my programmatic campaigns before 🎄, here's what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. Ensure that campaigns are on track to meet their …

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Ep.17 Ranking Christopher Nolan Films 1:14:30

1y ago1:14:30

1:14:30

Many rising filmmakers fell in love with the craft by consuming the work of Christopher Nolan. Today, we put his filmography from Following to Oppenheimer under the microscope. Join the Discord:https://discord.gg/tcNTQD8DFREE Script Submissions are OPEN @[email protected] More from God Deserves Better: TikTok Instagram…

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Ep.16 Navigating Hostile Culture w/Maggie Wegner 1:33:09

1y ago1:33:09

1:33:09

Graphic designer and influencer Maggie Wegner shares her bold journey of faith, art, and standing firm in the culture wars—plus what Christian creators can learn about storytelling, gender, and using new media to glorify God. Join the Discord:https://discord.gg/tcNTQD8DFREE Script Submissions are OPEN @[email protected] More from God Dese…

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159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1 27:21

1y ago27:21

27:21

Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break d…

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394 - Shafted by Sunset 37:29

1y ago37:29

37:29

This week, the boys discuss the adoption of SwiftUI, the newly released iPhone 16, and iOS 18. John shares insights from his recent hackathon, focusing on Netflix’s new companion mode. Meanwhile, Scotty tackles the discontinuation of Realm by MongoDB, exploring possible replacement options and how this impacts the development of MoneyWell.…

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Ep. 15 Standing Before Film Kings w/Collin Ausbury 1:03:21

1y ago1:03:21

1:03:21

DP Collin Ausbury shares wisdom for those pursuing mastery on set, developing style, and standing before kings.Join the Discord:https://discord.gg/tcNTQD8DFREE Script Submissions are OPEN @[email protected] from God Deserves Better: Spotify: https://open.spotify.com/show/2I78ESI...Apple Podcasts: https://podcasts.apple.com/us/podcast.…

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158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz 33:30

1y ago33:30

33:30

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premi…

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Ep.14 GDB Reviews: Godzilla (1954) 1:06:04

1y ago1:06:04

1:06:04

Upon release, Gojira (1954) shocked audiences by depicting the devastating force of divine judgment. On its 70th anniversary, we examine what Christian filmmakers can learn from Ishirō Honda’s genre-defining classic. Referenced Media:What Will Judgment Day Be Like Keep up with us here:YouTubeTikTokInstagram MUSIC The soundtrack to GDB was written a…

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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience 33:50

1y ago33:50

33:50

What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and th…

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Ep.13 GDB Reviews: Whiplash 53:35

1+ y ago53:35

53:35

Whiplash depicts the dark side of pursuing mastery—a story more Christians should tell. On its 10th anniversary, we examine why Whiplash is a near-perfect movie. MENTIONS Whiplash Short FilmWhiplash reviewed by a Jazz musician MEDIA Keep up with us here: YouTubeTikTokInstagram MUSIC The soundtrack to GDB was written and performed by composer Hannah…

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156. Programmatic Curation, AI, and Global Collaborations with Seika Media 40:05

1+ y ago40:05

40:05

Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated …

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393 - At Least Minimally Excited 29:41

1+ y ago29:41

29:41

This week, the guys dive into ‘office politics’ and share their thoughts on the upcoming iPhone announcement. John discusses his preparations for an upcoming hackathon, while Scotty gives updates on his ongoing work with the iPad.By Steve Scott (Scotty) & John Fox

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392 - It Won’t P*ss You off Too Much 29:21

1+ y ago29:21

29:21

This week, John and Scotty dive into the ongoing debate about the iPad: Will it eventually replace the Mac, or is it just a bigger iPhone? John reflects on his return to work, sharing some creative ideas for widgets he’s planning for an upcoming hackday, along with a brief rant about the state of airline systems. Scotty offers his perspective on th…

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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing 31:37

1+ y ago31:37

31:37

Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasiz…

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391 - Always Be Prepared to Be Uncomfortable 25:35

1+ y ago25:35

25:35

This week, John and Scotty chat about John’s recent trip to Italy, weighing the pros and cons of tourism, the joys of taking a holiday, and the challenge of getting back into the office routine. Scotty shares his latest experiences working with SwiftUI on both Mac and iOS, highlighting what he likes and dislikes about each platform. Barcelona overr…

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Ep. 12 Mastering the Moral Dimensions of Film w/Dr. Dan Kemp 1:26:32

1+ y ago1:26:32

1:26:32

We sat down with GDB consultant, Dr. Dan Kemp of Grand Canyon University, to discuss the disintegrating myth of neutrality, spotting toxic liberation narratives, and developing the concept of "lifeworks" amongst Christian creators. MEDIAKeep up with us here: YouTubeTikTokInstagram MUSICThe soundtrack to GDB was written and performed by composer Han…