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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nor ...
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Welcome to the Free Email List Building Course podcast, I’m your host and new professor, Jenna Kutcher. I’m a digital marketing expert, the host of The Goal Digger Podcast, Queen of Simplification, and a girl who believes that growing an email list is the #1 method to drive profits for your business… without even breaking a sweat. I didn’t always have a list, in fact, just a few years ago I was in your shoes -- no strategy, no thriving list, and nowhere to go but up! Now? I am lucky enough t ...
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Are you a teacher looking for simple strategies that will help your website or TPT store thrive? This podcast is perfect for teacher sellers who want to maximize their impact and creativity in their teacher businesses! Kirsten Hammond is a mom and teacherpreneur who is all about simple and actionable tips that result in wins, big or small. This podcast has a variety of strategies on building a brand, product listing optimization, marketing your resources, and more! Listen in for tips to make ...
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Pet Marketing Unleashed Podcast

Mikaela Vargas of Pet Marketing Unleashed

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Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs. Hos ...
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Welcome to The Business Reboot—the podcast for female entrepreneurs ready to define success on their own terms and blow past the milestones the boys keep bragging about… We’re Melissa (the young one) and Corry (the emotionally stable one), here for the coffee-in-hand conversations that leave you feeling clear, confident, and ready to take the next right step in your business. Let’s be honest… entrepreneurship is harder to do than it is to spell, and that’s saying something. You can’t do it a ...
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Are you a family photographer or creative entrepreneur struggling to stay consistent with marketing, streamline your backend, or launch with confidence? ❌ Tired of last-minute content scrambling? ❌ Overwhelmed by all the moving pieces of a launch? ❌ Wondering how to create simple, strategic systems that actually make life easier? 💡 Good news: Marketing, workflows, and launching don’t have to be complicated. You just need the right strategy, a repeatable system, and a plan that works for you. ...
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🎧Quick Recap Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays. 🔍You’ll learn: Why your emails might be going to spam and how to fix it The importance of list cleaning and sending to engaged subscrib…
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Thinking about switching your email service provider? In this episode of The Creative Teacher Podcast, I’m diving into all things Flodesk - why I switched, what makes it stand out, and why now might be the best time to hop on board. Flodesk has long been known for its flat-rate unlimited subscriber plan, but starting November 2025, that plan is goi…
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Big news, friends...Flodesk and ThriveCart finally released a direct integration, and it’s a total game-changer for small business owners! In this episode, I’m walking you through how the new Flodesk + ThriveCart integration works, why you no longer need Zapier to connect the two, and how this update can save you both time and money in 2025. Whethe…
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People say email is dead; Natalie's here to show everyone how wrong that is. Today we're interviewing our old friend Natalie Franke, the Head of Marketing at Flodesk, who breaks down how email outshines social media, builds great relationships, and drives revenue. We break down the “I have nothing to say” mindset and talk about keeping your list cl…
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Feeling tired? Before you blame burnout, let's ask: what if your business just doesn't fit you anymore? We discuss the differences between being overworked and being misaligned, because sometimes your exhaustion isn't about doing too much; it's about doing the wrong things. The good news is that you don’t have to throw away everything you’ve built.…
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Do you struggle with the idea of selling your products? I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with in-person sales. They're worried about how they'll be perceived. They don't want to be seen as pushy or overbearing by their customers. I'm hearing this with online sales too, but it's partic…
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Are you actually using the real words your clients are typing into Google when they’re searching for a photographer like you? In today’s episode, I’m showing you a simple tweak you can make to your contact form that helps you discover the exact keywords your clients are already using to find you. This small backend shift in your CRM (like Dubsado o…
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Do you really need a business coach, or is that just what Instagram keeps trying to sell you? We’re breaking down what a coach really does (spoiler: it’s way more than cheerleading) and how the right one can help you smash plateaus, stay accountable, and finally stop second-guessing yourself. So… is coaching the missing piece you didn’t know you ne…
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Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Paper Camp alum Ashley Sutton of Hustle and H…
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Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at one of our most downloaded episodes, discussing how to utilize abando…
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🎧Quick Recap This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions. 🔍You'll learn: How to optimize the ‘above-the-fold’ area of your website to get potential clients to stay on your site longer. Why weak call-to…
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If you’re in the first few years of running your small business, chances are you’ve felt buried under all the noise—everyone telling you which tools to use, which platforms to be on, and which strategies are “must-dos.” That overwhelm doesn’t just waste your time; it can keep you stuck and prevent you from making real progress. That’s why in this e…
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Imposter Syndrome comes for anyone... even you, even us! We're replaying this popular episode from early 2024 because even if we haven't talked about it in a year, that lack of confidence is something we all need to tackle. Get even more business love from us on our newsletter. Sign up here: The Reboot Newsletter Schedule a discovery call with us! …
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Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at guest Sally Diguette, a home and lifestyle buyer with Anthropologie. …
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In episode 197, Dolly sits down with Mara and Bekah to share the behind-the-scenes story of why the three of us have teamed up to host the Black Friday 2025 Virtual Summit and how it can help your business prepare with actionable strategies for the busiest sales season of the year. To read the blog post that goes with this podcast episode, click HE…
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What if you could hand off your email marketing and content strategy… and still have it sound exactly like you? In the final installment of Reboot Camp, we’re answering questions about our done-for-you services that take marketing off your plate without losing your voice or vision. Strategy, systems, and real support - if you’re ready to stop doing…
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Have you been thinking about joining us for Paper Camp, but aren’t sure if this program is a good fit for you? Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you. I'm answering the top questions that we get asked about our wholesale program …
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Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it). Here's what we dive into: What's actually changing with AI overviews and se…
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In Episode 196 of the Systems & Workflow Magic Podcast, I chat with Rebekah Read (Bekah) about how to optimize your Black Friday sales page using SEO and AI so your offers are searchable, compelling, and ready to convert in 2025. To read the ENTIRE blog post that corresponds with this podcast, just click HERE 🎟️Get your free virtual ticket to the B…
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I'm back again today to share interviews from our Paper Camp alumni who exhibited at Shoppe Object. On Tuesday, I shared my conversations with our alumni who are exhibiting in NY Now. Today, we're focusing on the exhibitors that were at Shoppe Object. This is a wholesale trade show that was happening in New York City this past week, and I spoke wit…
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Let’s be real: a website that's just pretty won't pay the bills. Powerful copy does. In this week of Reboot Camp, we’re breaking down exactly what makes website copy convert… and what makes visitors bounce. From punchy headlines to juicy calls to action, we’re helping you write words that work as hard as you do. If your site isn’t selling, this epi…
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I am back from a whirlwind trip to New York City where over 40 of our Paper Camp alumni were exhibiting at Shoppe Object and NY Now. These were two independent wholesale trade shows that happened to be taking place in New York over the same days. I was able to navigate between both shows and meet with a lot of our different alumni. It was such a tr…
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🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, Mara Kucirek shares why putting everything on sale for Black Friday often backfires and reveals her simple, proven strategy to help you sell more without overwhelming your customers. To read the entire blog post with resources & links men…
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We are currently in the middle of the biggest wholesale buying season of the year, so naturally, it is both a fun and easy time to share wins from our community and talk about our upcoming wholesale coaching program, Paper Camp. This is where we teach you everything you need to know to successfully sell wholesale and we've got a pretty strong track…
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Want to sell without feeling like a pushy car dealer? In this episode of Reboot Camp, we teaching you the magic of storytelling that actually connects… and converts. You’ll learn the difference between content and copy, how to use personal stories to drive sales, and why email marketing is still queen. If you’re ready to stop SHOUTING and start *co…
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I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all your eggs in one basket? This is exactly what Kate Talcott did and she reaped the benefits and then some. Kate is our guest this week, and I'm excited to share her story. Kate is one of our P…
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In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges. Here's what we dive into: What your G…
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🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, copywriter Amy Hanneke shares how to simplify your sales page so it actually converts—just in time for your Black Friday offer. Read the ENTIRE blog post HERE Resources & Links 🎟️Get your free virtual ticket to the Black Friday 2025 Summi…
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Today I wanted to answer a great question that I received from a student. It's a simple one on the surface, but it opens the door to an important conversation about how we are approaching wholesale as product-based business owners. Here's the question Lindsay asked: I just opened on Faire recently. Am I supposed to be pitching my products? I'm a to…
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Ever ask yourself why storytelling is important… and how the heck to use it in your business copy? We're diving into the copywriting secrets we use, from crafting emotional connections to speaking to your customers’ pain points. You'll swap from "look at me" to "let me help you,” plus get the inside scoop on using social proof and smart psychology …
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It is that time again. We are now accepting Paper Camp scholarship applications. If you have wanted to attend our wholesale intensive coaching program, but you need a little help with tuition, now is your time to shine. We award one full tuition scholarship for each and every round of Paper Camp. Since 2011, we have awarded more than $345,000 in sc…
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🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, I’m joined by Mara Kucirek and Rebekah Read as we chat with Kate Doster about how to use a private audio course to grow your Black Friday waitlist, deepen audience connection, and confidently stand out during a busy launch season. Read th…
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One of the highlights of our Paper Camp program is the weekly coaching calls that we host by me and our guest experts. You not only get to ask questions about that week's curriculum and content from Paper Camp, but you also get to hear firsthand from industry experts. These are wholesale experts: large-scale wholesale manufacturers, retail shop own…
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Ever Googled “how to create content” at 2AM? We're giving you a secret weapon to overcome writer’s block: creative prompts. Actual prompts, on this episode! And via our email list later. These prompts are designed to help you show up online without the overthinking spiral that keeps so many entrepreneurs stuck (believe us, we got stuck back in the …
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Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches. So this week, I want to talk about five common errors that I see when I'm reviewing catalogs for clients so that you can a…
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Things feel a little weird out there right now. Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming? In this episode, I'm doing something different. We’re not talking branding or marketing. …
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In this episode, I sit down with Joyce Hamilton of Only Boldly to discuss how busy business owners can utilize AI to prepare for Black Friday with strategy and intention. Joyce shares how she utilizes tools like ChatGPT to brainstorm content, map out her launch plans, and create more efficient systems that actually save her time, both as a mom and …
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If your content creation strategy feels like a full-time job, it’s time for a change. In today's Reboot Camp, we’re dishing out the easiest way to show up online: by turning one great piece of content into bunches. Kick burnout in the butt and starting achieving visibility, consistency, and sanity. Get more eyes on your message… without constantly …
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Hey friend. You know how much I love sharing success stories here on the podcast and this week is no exception. I had the pleasure of connecting with Carley Hussain of Parcel Island, which is a gift and stationery business based out of Philadelphia. Carley is one of our talented Paper Camp alumni who started with 20 wholesale accounts and she is no…
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In this episode of the Systems & Workflow Magic Podcast, I'm joined by Pinterest and blogging expert Kara Duncan to break down how small business owners can use Pinterest trends to create evergreen blog content that supports their Black Friday strategy—and keeps working long after the sale ends. We discuss the three main content buckets (evergreen,…
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Not sure how to create content that actually connects to the people you like working with... and convert them into clients? Look no further! In this installment of Reboot Camp, we share strategies to create powerful, client-focused content. Prioritizing connection, listening to needs, and more factors all come together to make good messaging. Not g…
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Hey friend, it's Brittney Lynn. I know you're likely expecting Katie Hunt and I promise she is featured in this episode. If we haven't met before, I am Katie's publicist and I am also the podcast producer of this very podcast. We wanted to do something special for the 400th episode of the podcast, so we decided to turn the tables and I'm interviewi…
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Feeling overwhelmed by your pet business numbers? GIRL, same. Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts. But boy, let me tell you this: Tracking the right metrics WILL simplify your business and give you back precious time in your day, week, and month. In this episode…
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If you’ve ever felt overwhelmed by the idea of running a Black Friday sale or, worse, you’ve thrown one together the night before Thanksgiving, you are absolutely not alone. But what if this year looked a little different? What if you had a strategic plan in place that not only warmed up your audience but also sold your offer while you’re enjoying …
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Ready to become a phenomenal content planner? Yeah you are! We're sharing our content mapping secrets that will help you stop staring at that blinking cursor and start creating. Long-form, short-form, getting over perfectionism paralysis, attracting dream clients - we teach it all. Not getting enough of us? Make sure you're on our email list: The R…
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In this BRAND NEW solo episode, I’m pulling back the curtain on why I took a three-month break from releasing new podcast episodes and what’s changing (and staying the same) as I move forward. I’m sharing the behind-the-scenes journey of how I’ve evolved into serving two specific groups of business owners: family photographers who want sustainable …
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We all make mistakes... and some are just too funny not to share. In this special Camp Confessionals episode, we swap summer camp stories, read entreprenuer confessions, and take on some common branding and marketing blunders. From DIY logo disasters (that's the WRONG way to go viral, btw) to email flops and screen-share slip-ups, nothing is off-li…
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The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes, including our 400th episode! In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp…
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While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this episode is exactly what you need. Instead of panic-posting on social media or desperately adding more services to your already ful…
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So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas. Today, I am welcoming back Elizabeth McCravy to the podcast, this time to talk about how her automated email system has improved her business and made her email marketing …
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