Best Flodesk Podcasts (2025)

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410 | How Quickly Will I Make Back My Paper Camp Investment with Katie Hunt 21:47

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3d ago21:47

21:47

Have you been thinking about joining us for Paper Camp, but aren’t sure if this program is a good fit for you? Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you. I'm answering the top questions that we get asked about our wholesale program …

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409 | Live from Shoppe Object with Paper Camp Alumni 26:26

8d ago26:26

26:26

I'm back again today to share interviews from our Paper Camp alumni who exhibited at Shoppe Object. On Tuesday, I shared my conversations with our alumni who are exhibiting in NY Now. Today, we're focusing on the exhibitors that were at Shoppe Object. This is a wholesale trade show that was happening in New York City this past week, and I spoke wit…

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408 | Live from NY Now with Paper Camp Alumni 34:48

10d ago34:48

34:48

I am back from a whirlwind trip to New York City where over 40 of our Paper Camp alumni were exhibiting at Shoppe Object and NY Now. These were two independent wholesale trade shows that happened to be taking place in New York over the same days. I was able to navigate between both shows and meet with a lot of our different alumni. It was such a tr…

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407 | Alumni Spotlights: Before & After Paper Camp 19:10

15d ago19:10

19:10

We are currently in the middle of the biggest wholesale buying season of the year, so naturally, it is both a fun and easy time to share wins from our community and talk about our upcoming wholesale coaching program, Paper Camp. This is where we teach you everything you need to know to successfully sell wholesale and we've got a pretty strong track…

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406 | From 0 to 60+ Stores Selling Watercolor Kits with Kate Talcott 36:51

17d ago36:51

36:51

I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all your eggs in one basket? This is exactly what Kate Talcott did and she reaped the benefits and then some. Kate is our guest this week, and I'm excited to share her story. Kate is one of our P…

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405 | I Just Got On Faire. Am I Supposed to be Pitching My Products? with Katie Hunt 13:58

22d ago13:58

13:58

Today I wanted to answer a great question that I received from a student. It's a simple one on the surface, but it opens the door to an important conversation about how we are approaching wholesale as product-based business owners. Here's the question Lindsay asked: I just opened on Faire recently. Am I supposed to be pitching my products? I'm a to…

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404 | 5 Things That Paper Camp Scholarship Winners Have in Common with Katie Hunt 9:27

24d ago9:27

9:27

It is that time again. We are now accepting Paper Camp scholarship applications. If you have wanted to attend our wholesale intensive coaching program, but you need a little help with tuition, now is your time to shine. We award one full tuition scholarship for each and every round of Paper Camp. Since 2011, we have awarded more than $345,000 in sc…

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403 | Best Wholesale Pitching Practices with Two Shopkeepers, Victoria Venturi & Katie Wilson 15:21

29d ago15:21

15:21

One of the highlights of our Paper Camp program is the weekly coaching calls that we host by me and our guest experts. You not only get to ask questions about that week's curriculum and content from Paper Camp, but you also get to hear firsthand from industry experts. These are wholesale experts: large-scale wholesale manufacturers, retail shop own…

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402 | 5 Big Mistakes I See in Product Catalogs (and How to Fix Them) with Katie Hunt 11:39

1M ago11:39

11:39

Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches. So this week, I want to talk about five common errors that I see when I'm reviewing catalogs for clients so that you can a…

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401 | Going From 20 to 120 Wholesale Accounts with Carley Hussain, Parcel Island 29:21

1M ago29:21

29:21

Hey friend. You know how much I love sharing success stories here on the podcast and this week is no exception. I had the pleasure of connecting with Carley Hussain of Parcel Island, which is a gift and stationery business based out of Philadelphia. Carley is one of our talented Paper Camp alumni who started with 20 wholesale accounts and she is no…

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Celebrating 400 Episodes: Getting Candid About Podcasting, Resilience, and Business Growth with Katie Hunt 52:50

2M ago52:50

52:50

Hey friend, it's Brittney Lynn. I know you're likely expecting Katie Hunt and I promise she is featured in this episode. If we haven't met before, I am Katie's publicist and I am also the podcast producer of this very podcast. We wanted to do something special for the 400th episode of the podcast, so we decided to turn the tables and I'm interviewi…

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We're on Summer Break! 1:46

2M ago1:46

1:46

The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes, including our 400th episode! In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp…

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399 | A Peek Inside Paper Camp - Our Alumni Panel with Janine Kwoh, Jesse Regis, and Lucia Saisse Morris 14:42

2M ago14:42

14:42

When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're…

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398 | How Do I Know If I’m Ready to Exhibit at a Wholesale Trade Show with Katie Hunt 16:05

2M ago16:05

16:05

It is officially trade show season, so today we are diving into a question that I hear all the time. It's how do I know if I'm ready to exhibit at a wholesale trade show? This is one of the biggest topics that we cover inside of Paper Camp. Paper Camp is our coaching program for product-based business owners who want to see their products on the sh…

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397 | How to Achieve More by Learning Less with Pat Flynn, Smart Passive Income 34:55

3M ago34:55

34:55

I'm excited for today's episode because we've got Pat Flynn from Smart Passive Income. Pat is a father, a husband, a lifelong learner, and, honestly, one of the most generous teachers out there when it comes to business and entrepreneurship. He has built several successful companies, launched best-selling books, and invented products like the Switc…

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396 | Prioritizing When Everything Feels Urgent with ADHD Coach Skye Waterson, Unconventional Organisation 27:14

3M ago27:14

27:14

This week's podcast topic has been highly requested, and so I'm happy to bring it to you today. I invited Skye Watterson who is an ADHD strategist, coach, and the founder of Unconventional Organisation. She helps business owners stay focused, build consistent revenue, and scale without feeling burnt out. Skye was diagnosed with ADHD as an adult, an…

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395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2] 44:22

3M ago44:22

44:22

We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394. During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that …

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394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1] 35:15

3M ago35:15

35:15

I’m loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should be harnessing as we continue into 2025. Because we…

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393 | 10 Opportunities for Product-Based Businesses: State of the Product Industry Survey with Katie Hunt 18:26

4M ago18:26

18:26

Today’s episode continues the conversation about the State of the Product Industry survey that we did. Last episode, I summarized what we learned when 400 product-based business owners shared intimate details about their income, profit, how much they pay themselves, their product line, their team, their sales and marketing strategies. If you have n…

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392 | Revenue, Teams, Tariffs, and Trends: The State of the Product Industry in 2025 with Katie Hunt 28:46

4M ago28:46

28:46

Every founder I know has been wondering at some point or another how much other brands are making, what tech they're using, and how big their teams are. Everyone wants to see what other brands are doing and how they are successful. Even though we know that every business journey looks different, it's natural to be curious. The product world is shif…

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391 | Selling Your Excess Inventory with Melodie van der Baan, Max Retail 23:35

4M ago23:35

23:35

Do you have excess inventory that you have no idea how to move? On today's podcast, we have Melodie van der Baan, cofounder of Max Retail. It's a platform designed to help independent retailers and brands easily sell their excess inventory online. During our conversation, Melodie shares how she started out as a sales rep, and then how she owned her…

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390 | How Trump's Tariffs Are Affecting Small Business Owners with Emily Ley, Simplified® 36:48

4M ago36:48

36:48

Today's episode is an important and timely one. It is a conversation about resilience as small business owners and what we can do or how we navigate things when we are backed into a corner by forces outside of our control. Our guest this week is Emily Ley. She is the founder of Simplified®, a wildly successful brand of planners and organizational t…

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389 | Communicating Price Increases to Your Retail and Wholesale Customers with Katie Hunt 14:58

4M ago14:58

14:58

With everything going on in the global economy right now, there have been a lot of discussions about price increases. It's been a hot topic in Paper Camp, in our LABS community, and even in my Advisory Board mastermind. People are asking about how to raise their prices, if they should raise their prices, and also how to communicate those price incr…

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388 | Leveraging Funding to Expand Your Business with Zeba Parkar, Treleaf 30:47

5M ago30:47

30:47

Let's talk money. Money is a necessity in business, but it can also be a pain point, particularly for product-based business owners because our investments, overhead, and risks are generally heightened compared to service-based businesses. We not only need to make money, but we also need to spend money for future expansion and growth. But where doe…

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387 | 2025 State of Product Industry Survey Now Accepting Submissions 6:58

5M ago6:58

6:58

It has been almost one year since we conducted our 2024 State of the Product Industry survey, and we are back doing it again. So from now until April 11, our 2025 State of the Product Industry Survey is open, and we wanna hear from you and all of your physical product-based business owner friends. You can head to prooftoproduct.com/2025survey to sh…

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386 | How Do I Align My Product Release Cycles with Wholesale Buying Seasons with Katie Hunt 8:56

5M ago8:56

8:56

When should I release new products to the wholesale market, and how do I align my release cycles with wholesale buying seasons? I get these questions and more about product release cycles all of the time. In fact, this has been a hot topic in this round of Paper Camp, our coaching program about wholesale. If our Paper Camp students are asking about…

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385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co 27:57

5M ago27:57

27:57

It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic. A lot has changed over the years with Pinterest, especially given the explosion of AI. So this week, Heather Farris is joining me on the podcast. She runs a Pinterest agency and education company. Heather has hel…

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384 | How to Find and Pitch Year-Round Gift Guides with Gloria Chou, Gloria Chou PR 27:28

5M ago27:28

27:28

When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be more effective than social media or paid ads for boosting a business's credibility and visibility? That's exactly what today's guest is sharing. Gloria Chou is an award-winning PR strategist…

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383 | Navigating Seasonal Fluctuations in the Gift & Candle Industry with Sarah Hart, Simply Curated 40:51

6M ago40:51

40:51

Today's guest is LABS member, Sarah Hart, the founder and creative director of Simply Curated, a home fragrance brand that has been in business for twelve years. Sarah also recently launched a sister brand called Hart and Co. In this episode, Sarah shares the origins of her candle and home fragrance business, including the pivotal moments and chall…

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382 | Alumni Spotlights: Before & After Paper Camp 16:26

6M ago16:26

16:26

I know we've been talking a lot about our wholesale coaching program, Paper Camp, which is where we are going to teach you everything you need to successfully sell wholesale. But today, I want to hand the mic over to four of our Paper Camp alumni to share their experiences. I'm calling this our “Before and After Paper Camp” series, where you can he…

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381 | Prep Your Product for Wholesale with Katie Hunt & Alex Gagné, Chez Gagné 16:20

6M ago16:20

16:20

To successfully sell wholesale, you must focus on your product line first. If you do not have a product line that has a unique point of view, is priced right, and has strong profit margins, you'll have a difficult time when you start doing sales and marketing, particularly on the wholesale side. A strong product line is the foundation of a strong w…

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380 | 4 Common Wholesale Mistakes and How to Correct Them with Katie Hunt 13:54

6M ago13:54

13:54

How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our Paper Camp students, and even the guests here on this podcast. Even though there are a lot of similarities between our stories, everyone's journey is so incredibly different. In some cases, like mine, deci…

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Expanding into 1,000 Stores with Brittany O’Brien, Brittany Paige [Replay] 35:56

6M ago35:56

35:56

Hey, friend. I'm pulling an amazing episode from the archives with over 375 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at Paper Camp alumni, Brittany O'Brien's journey growing her stationery …

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379 | Is Paper Camp Right For You with Katie Hunt 15:52

6M ago15:52

15:52

Have you been thinking about joining us for Paper Camp, but aren’t sure if this program is a good fit for you? Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you. I'm answering the top questions that we get asked about our wholesale program …

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378 | How to Apply for a Paper Camp Scholarship with Katie Hunt 6:42

6M ago6:42

6:42

If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell phys…

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What Retail Shops Look for When Buying Wholesale with Ginger Diaz, Feliz Modern & Rancho Diaz [Replay] 36:16

7M ago36:16

36:16

Hey, friend. This week, I'm pulling an amazing episode from the archives with over 375 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. So whether you are a new listener or you've been around for a little while, this one is a mu…

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377 | Behind the Scenes of Airport Retail and What It’s Like Being Featured on The View with Jodi Kostelnik, The Neighborhoods 33:07

7M ago33:07

33:07

I love using our platforms, particularly this podcast, to highlight our community members and all of the cool things they are doing within their businesses and lives. I also love to bring folks back for updates, a “where are they now” situation. So today's guest is Jodi Kostelnik of The Neighborgoods. Jodi was previously on episode 233 which aired …

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376 | How to Start Licensing Your Art with Bonnie Christine, The Professional Creative 33:24

7M ago33:24

33:24

Have you ever thought about licensing your art, but have no idea where to start? Licensing can be a really great supplemental revenue stream for your business. Nowadays, there are lots of folks looking for art to apply to their products. This week, we have Bonnie Christine on the show. She's an internationally renowned surface pattern designer, an …

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375 | Increasing Your Sales Conversions with Personalized Marketing (& Other Marketing Trends in 2025) with Arianne Foulks, Aeolidia 40:14

7M ago40:14

40:14

This week, we have Arianne Foulks from Aeolidia back on the podcast. Arianne was on episode 114 talking about abandoned cart email sequences, and she also came on for episode 288 where we talked about SMS and email marketing strategies. Today, Arianne and I are talking about 2025 trends for e-commerce marketing. Arianne is a founder, speaker, and S…

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374 | How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope 41:06

8M ago41:06

41:06

Happy New Year, friend. I hope that you were able to take a break over the holidays. I know the last month of the year is always pretty busy for all of us, whether it's personal stuff or we're getting our shops and businesses ready for the end of the year. I hope that you have plenty of time for some rest and relaxation. We're back on the podcast w…

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We're on winter break! 1:23

8M ago1:23

1:23

The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 7, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 370+ incredible episodes to help you strengthen y…

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373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW 42:23

8M ago42:23

42:23

If you're considering exhibiting at trade shows this upcoming sales season, you are going to love today's episode. My guest is Amy Loewenberg, who is the Director of Buyer Relations for NY NOW. Amy is a seasoned veteran in the gift, home, and lifestyle industry, and she's an advocate for independent buyers and sellers. Amy leverages her unique expe…

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372 | Opening a Retail Store in the Portland International Airport with Victoria Venturi, Paper Epiphanies [Part 2] 22:06

9M ago22:06

22:06

Hey, friend. I'm back with part two of my interview with Victoria Venturi from Paper Epiphanies. If you have yet to listen to part one, that was episode 371. In part one, Victoria shared about her business growth, including what it was like shifting from a business model that was 90% wholesale to a business driven by 90% retail today. Now, she's fi…

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371 | Moving from 90% Wholesale to 90% Retail Revenue with Victoria Venturi, Paper Epiphanies [Part 1] 26:13

9M ago26:13

26:13

Today's guest is Victoria Venturi, the founder and CEO of Paper Epiphanies, the coolest card store in the world. In less than a decade, Victoria has grown Paper Epiphanies from an idea into a global brand. Paper Epiphanies, also affectionately called PiPH, opened its flagship concept store in 2021, and they are expanding into the aviation space. Th…

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370 | Building Strong Sales Rep Relationships with Kelly Bristol, Just Got 2 Have It 45:19

9M ago45:19

45:19

Today on the podcast, I have the pleasure of talking about sales reps with Kelly Bristol from Just Got 2 Have It. I can't believe it's taken me this long to have Kelly on the show because we have known each other for a very long time, and she has a wide range of knowledge that I'm excited for you to hear. She is the Vice President of Business Devel…

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369 | How to Practice Self-Care During a Busy Season with Katie Hunt 8:56

10M ago8:56

8:56

I'm coming to you on the heels of having a cold, and I'm here to remind you to take care of yourself. A lot is going on in the United States this week. Plus, this time of year is hectic for all of my product-based business owners. I know you are working so hard and are likely wearing yourself out. I thought now would be a good time to share simple …

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368 | How to Reengage Your Email Subscribers with Dawn Richardson, Flodesk 31:58

10M ago31:58

31:58

Earlier this year, we conducted a state of the product industry survey. We had 925 people respond. We found that 15% of respondents are not utilizing email marketing to reach their audiences. My jaw fell to the floor! I've talked about why email marketing is so important in previous episodes. The number surprised me because email marketing has the …

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367 | This is Strategy with Seth Godin 27:22

10M ago27:22

27:22

I feel like today's guest needs no introduction, but it would be a complete disservice to not share all of his accolades. Today, I'm talking with Seth Godin. He's an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin…

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366 | Is It Harder to Start or Scale a Business with Katie Hunt 11:55

10M ago11:55

11:55

Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning. In 2024, scaling is harder. It is easy to start a business these days. However, most don't have the grit to keep going long-term and scale the business. During this episode, I dive into why it’s easier…

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365 | Her Embroidery Kits Sold Out in 3 Days on Faire with Riki Inge, Rikrack 25:26

11M ago25:26

25:26

Have you ever sold out of your inventory in a few days? Today's guest did that when they were launching their embroidery kits to the wholesale market through Faire. Riki Inge of Rikrack had stocked up inventory. She'd prepped her Faire shop. She went live, and everything completely sold out in just a few days. While most people would see this as a …