Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success. Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business. Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
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Eman Ismail Podcasts
Tired of vague podcasting advice that doesn’t move the needle? The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence. Hosted by Ana Xavier—an award-winning podcast strategist with clients across the globe, and 15+ years experience in the industry—this show offers bite-sized, tactical advice you can implement right away. From content workflows to repurposing, SEO, podcast marketing, ...
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This podcast is for content creators and brands looking to level up their audio storytelling. I’m the host, Zuri Berry, an award-winning journalist and editor with two decades of experience shaping and sharing stories. This podcast is all about improving your craft. Get tips, advice, how-tos, and more.
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Empowering female entrepreneurs in short, sharp podcast doses to focus on their mission, message and mindset in business. Helping women overcome various challenges and pitfalls to create a more successful and meaningful business. I'm Lynsey, a business coach helping female entrepreneurs build profitable businesses using tailored strategy, laser focus and a mindset reset.
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S4 105. Season 4 Preview and Summer Podcast Marketing Experiences Revealed!
20:13
20:13
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20:13Welcome to a brand-new season of The Podcast Space! In this episode, I’m pulling back the curtain on: What you can expect from Season 4 — topics, formats, and epic guests The behind-the-scenes of my summer growth experiments What worked, what didn’t, and how you can apply these lessons to your own show If you’ve ever wondered how to keep momentum d…
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The micro-agency model: Freedom, flexibility, and family with Eman, Jess & Cindy on the Confessions with Jess and Cindy podcast
51:59
51:59
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51:59This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast). Jess, Cindy, and I talk about: Why I don’t want employees (at least for now), and how I intentionally built a team …
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How to plan more inclusive business events with Eman Ismail & Sonia Thompson on the Inclusion and Marketing podcast
43:51
43:51
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43:51Today’s episode is a little different because the mic’s turned on me. This conversation was originally recorded for Sonia Thompson’s Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too. Sonia and I talk about what it really means to plan inclusive business events – especially for people who iden…
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Getting Fired with Claire Pelletreau [OBG]
52:28
52:28
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52:28Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!) In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains …
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S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)
14:16
14:16
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14:16How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime. In t…
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When to create a paid product, the 'freelancer' debate & subcontracting with Steve Folland – Extended Interview
35:21
35:21
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35:21Today, Steve's answering questions about – When a podcaster can take the leap and build a paid product/service The calling yourself a 'freelancer' vs 'business owner' debate Steve's process around subcontracting and hiring other freelancers to work on projects with him Links: Get the transcript here Listen to Steve's Mistakes That Made Me interview…
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S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show
12:51
12:51
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12:51If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smar…
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Putting all your (client) eggs in one basket with Steve Folland [OBG]
1:45:58
1:45:58
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1:45:58When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this Oldie But Goodie convo, St…
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S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail
1:00:56
1:00:56
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1:00:56As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored …
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S3 101. The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse: Embracing Experimentation
27:37
27:37
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27:37The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions tha…
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S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility
54:09
54:09
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54:09Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth? In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, an…
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Falling prey to new ideas with Caroline & Jason Zook [OBG]
1:29:09
1:29:09
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1:29:09This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!) Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After mo…
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S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) With Justin Moore
59:57
59:57
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59:57Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “re…
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S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Hosts
42:54
42:54
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42:54It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago. If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Au…
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32 of my favourite things (for my 32nd birthday 🥳) [OBG]
1:12:35
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1:12:35It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!) Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows and more as I celebrate another trip around the sun …
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S3 97. Feeling Stuck While Others Thrive? Here’s How to Actually Land Podcast Opportunities
12:12
12:12
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12:12Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing? This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do wit…
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S3 96. From Cult Status Merch to Scroll-Stopping Covers: Podcast Branding That Works with Liz Mosley
44:26
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44:26When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In thi…
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The challenge of growing your business slowly with Belinda Weaver (Extended interview)
26:57
26:57
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26:57If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally. Links from this episode: Belinda Weaver Hot Copy podcast Get The Email Rules: Eman's FREE 35-minute em…
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S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox
50:29
50:29
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50:29Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exp…
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S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit
25:37
25:37
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25:37When is it time to hire a podcast coach? This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’…
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The secret to engaging email newsletters with Eman Ismail & Liz Mosley on The Building Your Brand Podcast
54:07
54:07
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54:07This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to email expert and offer valuable advice on finding your …
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S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority
11:22
11:22
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11:22As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits. Cha…
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S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!
21:37
21:37
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21:37Get your Guide: https://bit.ly/Newsletters-podcasters Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever. Chapt…
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S3 91. Podcast Listening Trends: New Edison Research Data (2025)
9:00
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9:00Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content. Edison Research just released new data on podcast listenership, and …
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S3 90. How to Succeed in Podcasting in 2025: The Power of Video, Data-Driven Decisions & Small Courage
23:38
23:38
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23:38What is moving the needle in podcasting in 2025? What strategies can you implement to stay relevant (and sane)? If video podcasting and AI are inevitable for podcast success, how can your podcast stand out - and which data do you need to look into to make strategic growth decisions? This episode covers it all. Chapters: 00:00 Welcome to Season Thre…
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My February fail 😔 (And why I officially HATE VIP Days) with Eman
16:40
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16:40I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave. Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek The pop-up Slack community opens THIS Friday. See you inside? :) (Get the unedited transcript for this episode here) Lovin…
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Prepping my business for maternity leave (while my email agency runs without me) with Eman & Zuri
51:00
51:00
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51:00I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me. I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t,…
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[BTS] My latest lead generation experiment – building an interactive quiz with Interact
37:33
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37:33I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the…
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My 2024 Year in Review: Navigating perinatal depression, making 6 figures in revenue & building a business that runs without me
1:32:32
1:32:32
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1:32:32It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025. This episode is bo…
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S2 89. Spilling the Tea On My Big Season Finale Oops and What's Coming in 2025
23:53
23:53
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23:53The Unexpected Pause Podfading wasn't on the radar for my podcast journey in 2024 (is it ever on anyone’s?), yet it surfaced unexpectedly, teaching me invaluable lessons that as a strategist I needed to share with you. This episode delves into my experiences dealing with the overwhelm of relocation, strategic pivots, and the burnout that ensued. St…
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"Trusting coaches too much made me lose trust in myself" with Keenya Kelly
1:00:52
1:00:52
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1:00:52Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals? We can relate! Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. Keenya shares how she regained her confidence and autonomy in business after losing s…
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“Chasing a million-dollar business I didn’t want (and putting revenue before profit)” with Cindy Wagman
1:11:24
1:11:24
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1:11:24In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business. Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency. She shares insights on defining personal success, making difficult decisio…
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S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting
15:42
15:42
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15:42I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime." For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring. Turning …
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S2 87. Blind Spots and Breakthroughs: The Role of Feedback in Podcast Growth
12:30
12:30
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12:30As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their po…
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[Answering your Qs] Some personal news, a peek inside my calendar, what I outsource/delegate, balancing business & motherhood, email strategy tips & more
55:44
55:44
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55:44TRIGGER WARNING: mention of pregnancy. In this episode, I'm answering your questions! I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more! And, if you're not following me anywhere else, I also share a big surprise. Find the transcript of this episode on my site, emancopyco.com/podcast…
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S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide
15:05
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15:05As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not …
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S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients
15:08
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15:08Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers? It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. …
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“Holding myself to neurotypical standards as a neurodivergent entrepreneur” with Martha Barnard-Rae
1:18:01
1:18:01
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1:18:01(PSA: I’ve got a cold so excuse my voice!) 😆 Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs. Martha ope…
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S2 84. The Truth About Why Your ‘Unique Podcast’ Isn't Growing
14:00
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14:00Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think. As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow…
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S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network
12:32
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12:32Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influentia…
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S2 82. What is a podcast content strategist and why does your podcast need one?
20:49
20:49
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20:49As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success. It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play. What is a…
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[TEASER] My 3 favourite business tools (that you've never heard of) with Eman
22:42
22:42
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22:42Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trial Head over to see ALL the tools I love: https://www.emancopyco.com/recommended-tools And check out: Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLE VideoAsk: www.videoask.com/ref/ktuwie11a9 Senja: https:…
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S2 81. The roadmap to becoming the go-to leader without needing a big following
23:40
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23:40Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now? Whi…
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S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
14:44
14:44
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14:44In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If y…
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[TEASER] How to figure out your pricing with Eman & Liz Mosely
39:18
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39:18Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services. This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;) Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trial After your 7-day $1 trial…
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S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Platforms
17:15
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17:15Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, o…
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S2 78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss
11:44
11:44
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11:44Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media. I wanted t…
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“I didn't choose a niche for the first 5 years of my business”
1:26:55
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1:26:55Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot. In this episode, we chat about the i…
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“I let my fear of rejection hold me & my business back”. (Enter: The Rejection Challenge)
1:23:56
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1:23:56In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection. Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. Listen for an inspiring conversation about transforming setbacks into g…
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Building my email (micro) agency 🥳 Come behind the scenes with me!
1:18:36
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1:18:36It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share the how, why, and who of it all, and I also dish on the total costs. You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from …
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