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Can Marketing Save the Planet?

canmarketingsavetheplanet

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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. ...
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Green is the New Finance

Green Finance Institute

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Green is the New Finance is a podcast from the Green Finance Institute showcasing leading thinking on how to mobilise capital towards a greener, more inclusive and resilient global economy. Hosted by Helen Avery and Ryan Jude, global leaders from within the finance sector or policy environment share their ideas on how to advance green and sustainable finance.
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A moment of change

On Purpose London

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Welcome to ‘A Moment of Change’, where we tackle the greatest challenge of our time: transforming our economy from profit to purpose. Join us for thought-provoking conversations with key figures at the forefront of driving systemic change. From seasoned experts to visionary entrepreneurs, each guest brings a unique perspective and invaluable insights to the table. ‘A Moment of Change’ is brought to you by On Purpose. Listen now and be part of the movement shaping a better future for all! Sub ...
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Reimagining Business in a low-carbon economy… In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of EdenLab, talking about marketing’s potential to reshape business for sustainability. Leo shares his journey into the sustainability space, sparked by a moment of clarity when his son asked him what he did for a li…
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If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival before it’s too late? In this episode of Can Marketing Save the Planet? we welcome back Sangeeta Waldron, a communications expert, three times published author, and Founder of Serendipity PR and Media. …
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Agencies and green claims – Walking the talk or just talking? In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands …
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Ronna Medical is an advanced technology company revolutionizing neurosurgery with advanced robotic systems. These robots assist in making surgeries such as biopsies more accurate, safe and efficient. The RONNA (short for Robotic Neuro-Navigation) robotic arm is controlled remotely by the surgeon and is able to make the surgeries more cost-effective…
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In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and taking a deep dive into the world of plastics, packaging and recycling. It’s no secret that marketing tactics in this area …
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H55 is a Swiss company pioneering electric propulsion systems for aircraft, from energy storage to battery management. Founded in 2017, they operate across Switzerland, Canada, and France. With roots in the groundbreaking Solar Impulse project, H55’s technology promises to help to decarbonize air transport. H55’s vision is for a cleaner, quieter, m…
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In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability. Guy explains that the ASA’s mission is to, “make sure that ads are legal, decent, honest and truthful. We care about ads n…
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In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA). Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving lands…
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At the Istituto Italiano di Tecnologia (IIT) in Genoa, humanoid robots are no longer just science fiction, they’re being developed for tasks such as assisting human workers in factories and even flying into disaster zones. Researchers are pushing the boundaries of robotics with innovations like ErgoCub, a robot designed to support industrial worker…
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Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitat…
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“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect th…
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“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”… “AI allows us to do the art of marketing without marketing” … A slightly longer episode this week, but boy is it an interesting one! …
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Open Bionics is a UK-based company developing low-cost, 3D printed prosthetics designed to enhance people’s lives and display their creativity. Their products include the Hero Arm, a lightweight prosthetic arm, the Gauntlet, a partial hand prosthesis, and the Hero Flex, an activity arm. Rather than making prosthetics which attempt to look like real…
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“90% of Marketers agree that sustainability agendas need to be more ambitious.” We are back to 2025 with a bang and a full-on schedule of fantastic guests and riveting conversations. In our first episode of the year we’re joined by Ozlem Senturk, Senior Partner at Kantar’s Global Sustainable Transformation Practice. Ozlem shares so many interesting…
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Iconic British designer Dame Vivienne Westwood set up her fashion brand in the 1970s, reflecting the rebellious spirit of the era and embracing punk and counterculture. With a design record spanning over fifty years, Vivienne Westwood is now recognized as a global brand. Their motto is “buy less, choose well, make it last.” This sets them apart as …
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In this special episode of Third Angle, we’re looking back at some of the innovative tech, toys and gadgets we have featured on the podcast. From model kits that contain life-like details of fighter jets, to ear buds with 360 degree spatialized sound, to top-of-the-range electronic keyboards, to interactive robotic toys, we are celebrating the futu…
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“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….” In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultanc…
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“We are at the forefront of innovation.” In this episode of Third Angle, we’re heading over to Gröbenzell to explore hydrokinetic power generation with Energyminer. The Energyfish is a crucial part of Energyminer's offering, providing turnkey power plants composed of schools of Energyfish, which harness river currents to produce sustainable energy …
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Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges. We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there’s always something new to learn. Hence why we really…
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“We don’t ’speak for young people, we let them be the voice and share their perspective.” We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of business, both in how they operate and what they are doing for society. In this episode of the podcast we…
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“When those rockets light, the air just vibrates. You feel the sound permeating your body in waves… It’s magical.” NASA has been pushing the boundaries of space exploration for decades, and today, the Artemis program is the next giant leap. With a mission to return humans to the moon and venture even further into space, NASA is embracing cutting-ed…
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“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.” To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amo…
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“We’re creating a whole new market of active mobility.” In this episode of Third Angle, we’re taking a trip to the French Alps to learn all about the future of one of the newest forms of transport - a visionary, chainless vehicle with an advanced pedaling system. Carlos Torres, Co-Founder and Head of Design at CIXI, Nicolas Ohlmann, Co-Founder and …
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It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experi…
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“Our vision is to be a fast track developer of advanced mobility products.” In this episode of Third Angle, we take a guided tour of the YCOM HQ, a leader in motorsports engineering and lightweight composites. Join us as we explore how founder Nicola Scimeca is changing the automotive industry, overseeing every aspect from concept to completion. Di…
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As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley, Chief Sustainability Officer at HH Global. Kevin’s passion for what he does is crystal clear and we loved …
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“The Dallara Stradale is the last of its kind” In this episode of the Third Angle, we head to Italy’s Motor Valley to explore the engineering prowess of Dallara, the legendary manufacturer behind some of the most advanced racing cars in the world. Our host Paul Haimes, meets with Andrea Pontremoli, CEO of Dallara, and two members of his team - Luca…
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Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the acti…
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“An automotive interior that looks like it’s been plucked out of the finest British coachbuilt cars” In this episode of Third Angle, we explore the future of personal aviation with Hill Helicopters, a company aiming to redefine the helicopter industry with their groundbreaking designs. Discover how they combine sleek, luxury design with cutting-edg…
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It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term…
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“KTM X-BOW has always had ready to race in the DNA” In this episode of Third Angle, we go behind the scenes at KTM, an Austrian manufacturer at the forefront of racing excellence. Their X-BOW series is a sports car which contains all of the innovation and design features of a modern racing car. Join us as we learn all about the X-BOW, with its icon…
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In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agr…
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“We consider the whole life of the product when we design it” In this episode of Third Angle, we explore the world of agricultural robotics with Muddy Machines, a pioneering company tackling the challenges of modern farming. Join us as we learn all about how Muddy Machines' innovative robot, Sprout, is improving asparagus harvesting. Design enginee…
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“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable foo…
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Looking back: Products that are changing the lives of everyday people A special episode highlighting outstanding companies making significant improvements to our everyday lives. From enhancing experiences for the deafblind community to changing the way we rest for a refreshed and ready start to the day. We highlight the innovative and creative effo…
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“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Fou…
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“Here we bring magic to life.” In this episode, we’re taken into the enchanting world of Hasbro, a toy and games company. Guided by Chris Whipple, Senior Design Engineer and Justin Pringle, a creative force behind the beloved brands such as Potato Head and Furby. In Rhode Island we uncover the magic behind some of the most iconic toys ever created.…
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Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without comprom…
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“We’re working on new endoscopes which are so small that they can go into the brain or heart.” In this episode of Third Angle, we explore the world of NanoVoxel, a pioneering company at the forefront of 3D printing innovation. Discover how their advanced technology is transforming micro-manufacturing, from creating intricate micro-parts to prototyp…
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Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda…
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“We’re trying to be the most environmentally friendly option for power production.” In this episode we're catching the wave - literally - with CorPower Ocean, the trailblazers of wave power technology. Join us as we explore how this pioneering company is leading the way with a carbon-free solution that balances supply and demand more efficiently, r…
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Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…
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“By getting a bike I saved 26 days a year in commuting time.” In this episode, we place a magnifying glass on the electrifying world of motorcycles, featuring the innovative Maeving Motorcycle Company and their latest model, the Maeving RM1S. The design takes inspiration from the 1920s and the café racer era of the 1960s and 70s. We take a peak at …
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The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…
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“We want to make sure that we’re really leading from a sustainability agenda.” Explore Marks & Spencer’s 100 year journey from essential retailer to fashion icon and hear how they’ve embraced sustainability and tech - revolutionizing the industry. From its inception, M&S has evolved beyond merely selling life’s essentials to becoming synonymous wit…
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A Moment of Change is a podcast created by On Purpose London Associates, participants of On Purpose’s Associate Programme. For Series 4, the team is looking at an area they’re really passionate about: the circular economy. They’ll be talking to inspiring people and organisations, who share with us ‘Stories of Hope’; stories of their work in the cir…
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We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Pa…
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A Moment of Change is a podcast created by On Purpose London Associates, participants of On Purpose’s Associate Programme. For Series 4, the team is looking at an area they’re really passionate about: the circular economy. They’ll be talking to inspiring people and organisations, who share with us ‘Stories of Hope’; stories of their work in the cir…
  continue reading
 
“If people could do more with their lives because they’re getting better sleep, that's hugely impactful.” Eight Sleep is at the forefront of transforming the way we rest - come on a journey with us as we delve into this new sleep technology with their latest innovation, the Pod 4 Ultra. The new AI generated mattress can regulate your temperature, d…
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A Moment of Change is a podcast created by On Purpose London Associates, participants of On Purpose’s Associate Programme. For Series 4, the team is looking at an area they’re really passionate about: the circular economy. They’ll be talking to inspiring people and organisations, who share with us ‘Stories of Hope’; stories of their work in the cir…
  continue reading
 
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