This is Conversation Matters, where EdgeTheory CEO and TEDx speaker Joe Stradinger shares what it means to own the conversation for your business. Joe and his guests discuss how conversation is either an organizations greatest asset or greatest liability.
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EdgeTheory Podcasts

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Agile market assessments are critical today.
21:18
21:18
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21:18In this episode I have a great conversation with Chris Ortolano of Sales Stack and Outbound Edge on the importance of creating agile market assessments. Dramatic market shifts are occurring and doing your homework is critical. We further discuss some of these emerging markets such as Telehealth, Ed tech, Ecommerce and how to lean in and build meani…
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Attention #salesreps: Stop Sraying and Praying
2:38
2:38
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2:38Over the past 3 or 4 days I have been inundated with spammy emails and LinkedIn Messages. Literally 10x the normal rate. Maybe it has to do with people thinking the are free to blast away as lockdowns are loosening. Regardless, it does not work! Here are my thoughts on what works and how to be relevant and credible as a salesperson during it post #…
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Everyone is on the front lines of this war and #conversation is our best weapon.
3:41
3:41
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3:41My thoughts on what is our best playbook as we wait for the rebound. The playbook as a business person is the same as we have all been doing personally; personalized outreach and connecting. Although there are no trade shows, conferences, or in person meetings, we can take time to reach out to co workers, prospects and create authentic conversation…
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My thoughts on this defining moment in time. We can use this time of #quarantines and #socialdistancing and boundless technology to reinvent ourselves, our businesses, our futures. Or we can sit and wait to see what happens. We can, create the future we want for ourselves or we can do nothing and be left behind.…
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It’s either your greatest asset or greatest liability.
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Fireside chat with Jim Barksdale and Steve Case
10:06
10:06
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10:06Had the opportunity today to listen to two internet legends have a fireside chat conversation, Steve Case and my partner Jim Barksdale. Their leadership at #AOL and #Netscape was so foundational to the commercialization of the internet. Here are some takeaways from myself and co workers Greg Griffith and Gregg Newby. Enjoy!#thirdwave #internet #acc…
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Conversation Matters in the Modern Workplace
11:39
11:39
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11:39Today I talk to Oriana Ballard a new addition to our team, who before joining EdgeTheory was a full time Virtual Assistant. In this episode Oriana and I are discussing the modern workplace and how conversation is so vital to success. In addition, we touch upon many of the technology tools businesses can use to streamline communication and conversat…
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Gregg Newby and I discuss Cancel Culture and it’s impact on the global conversation.
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In this episode I am joined with Jason Branning of BWM Advisors where we discuss how #conversation is a critical asset in advising customers in wealth planning.
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A simple conversation about #cryptocurrency
15:27
15:27
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15:27
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The Sales Pipeline: Is that all that matters?
25:03
25:03
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25:03
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