Best Ecommerce Uncovered Podcasts (2025)

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AI Pricing Pioneer: Uncovering the Algorithm That’s Changing eCommerce 42:01

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26d ago42:01

42:01

Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including the Prosper Show, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about e-c…

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What’s Working (and Why) for Lacoste on Amazon 22:29

5d ago22:29

22:29

Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it. In this episode: How we prioritized …

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Inside Amazon’s New Creative Studio 20:46

13d ago20:46

20:46

Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new features work, what this means for brands of every size, and why relevance and speed to market are b…

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Connecting the Funnel with AMC 18:11

19d ago18:11

18:11

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards. In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. The…

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How to Uncover the Real Gaps in Your Retail Media Strategy 24:24

26d ago24:24

24:24

Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts that turn stagnant brands into category leaders, why AMC and DSP matter now more than ever, and how …

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How Liquid Death Built Demand Everywhere 28:29

1M ago28:29

28:29

What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon? In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just …

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PUBLIC HEALTH PROFESSOR: THIS Is the No. 1 Public Health Challenge in America 51:02

2M ago51:02

51:02

Dr. Mike Perko, PhD, is the Founder of 500 Fist Bumps, an initiative that promotes trust, connection, and well-being among youth. He is also a Professor of Public Health Education at the University of North Carolina at Greensboro (UNCG). In 1994, Dr. Perko developed the Survey to Predict Adolescent Athlete Dietary Supplement Use, which is used by r…

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Creating Demand with Amazon DSP 22:27

2M ago22:27

22:27

Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it. What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in betwee…

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TOP TALENT PIONEER: THIS Is the Most Important Skill of the Future 59:00

2M ago59:00

59:00

Steve Cadigan is a Talent Advisor at Cadigan Talent Ventures, which helps top organizations and leaders build compelling talent solutions for the digital era. As a keynote speaker on the future of work, he has been at the forefront of global talent strategy and company culture for the past 30 years. Steve was LinkedIn’s first Chief HR Officer, havi…

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How We Scale AMC, SQP, and Strategy 31:11

2M ago31:11

31:11

What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data? In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity. They cover: The truth behind …

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What it Takes to Build a Brand on Amazon 30:49

3M ago30:49

30:49

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science). What does real brand building on Amazon look like in 2025? They cover: Why obsessing over your customer matters more than chasin…

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Creative Studio: AI, Video & What’s Ahead 26:05

3M ago26:05

26:05

Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming. Covered in this episode: Why video is the next big frontier for Amazon ads How AI is making creative fa…

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THE TIKTOK TEACHER: What I Learned After 30 Years in Production and 1 Million Followers 50:24

4M ago50:24

50:24

Helen Polise is the Owner, Director, and Executive Producer of Muthership Productions, a company specializing in storytelling, lifestyle, healthcare, fashion, and testimonials. She is also the Founder and CEO of Socialize, a community for social media creators. As a professional director and interviewer, Helen has worked with notable brands like Bl…

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How We Structure Campaigns at Scale 23:24

4M ago23:24

23:24

In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works. Thro…

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Four Pillars of Amazon: Supply Chain Strategy 34:30

4M ago34:30

34:30

Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon has experienced over the years. Rob shares his great background from early days at Amazon to pivotal…

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Four Pillars of Amazon: Creative That Converts 40:26

4M ago40:26

40:26

In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions and brand storytelling. They discuss the critical shifts in Amazon’s creative landscape, including t…

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Four Pillars of Amazon: Creating Demand 31:21

4M ago31:21

31:21

In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments. Focus of This Episode: Why …

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Four Pillars of Amazon: What Amazon Really Wants 26:37

4M ago26:37

26:37

This is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA. A main topic throughout this episode is Amazon’s growth from “The Everything Store” to “The Everyday Store”. With both of them having long term experience working with Amazon, they discuss the multiple shifts that shaped Amazon’s commit…

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The Right Retailer Isn't Always the Obvious One 30:23

5M ago30:23

30:23

After five years with BTR Media, COO Alex Amos appears on his first podcast episode! Jeff Cohen, Amazon Ads Tech Evangelist, credits Alex as the "silent assassin" behind BTR Media, recognizing his influential role in the company's growth. Alex and Destaney break down how geo-targeting works with Walmart's display ads and why it’s important to align…

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Using Video to Improve Customer Engagement & Conversion 23:59

5M ago23:59

23:59

What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awaren…

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Leading Neuroscientist: Why 50% of Your Life Is Lived in a Daydream | Dr. René Rodriguez 41:55

5M ago41:55

41:55

René Rodriguez is a renowned keynote speaker, leadership advisor, and the best-selling author of Amplify Your Influence, which offers practical strategies to enhance communication and leadership skills. With over 27 years of experience, he has applied behavioral neuroscience to address leadership, sales, and change management challenges. René creat…

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Launching a Niche Amazon Brand 18:03

5M ago18:03

18:03

How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for …

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Beyond the Algorithm: The SECRET That Fuels Powerhouse Brands and Can Turbo Charge Yours 43:39

6M ago43:39

43:39

Andrea Sullivan is the CEO of vYve by Vayner, a high-performance accelerator program for entrepreneurs and C-suite executives. She is also a Professor in the Masters in Branding program at the School of Visual Arts and serves as a board member at Creative Spirit, the Ad Council, and the United Nations Association of New York. Before joining vYve by…

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Former HOSTAGE NEGOTIATOR: Why Asking for a “YES” Is the WRONG Way To Ask a Question 1:07:09

7M ago1:07:09

1:07:09

Derek Gaunt is a Negotiations Trainer and Coach at The Black Swan Group, a consulting firm specializing in negotiation strategies rooted in hostage negotiation principles. With 29 years of law enforcement experience, including 20 years leading hostage negotiation teams in the Washington, DC, area, he has trained organizations globally on applying h…

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Creating Brand Personality & Consumer Trust 28:11

7M ago28:11

28:11

How does failing fast in e-commerce relate to doing laundry? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest episode to break this down and explain how Nestlé is mastering adaptability by encouraging teams to fail fast. He outlines how large companies like Nestlé can compete with smaller, agile brands by sti…

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Dissecting Amazon's Path to Purchase 13:16

7M ago13:16

13:16

Episode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, and in this episode, Justin and Austin break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehend…

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FORMER AMAZON LEADER: “ Learn the RULES of the Game Before You Jump Into Amazon.” 1:00:21

7M ago1:00:21

1:00:21

James Thomson is the Managing Partner at Equity Value Advisors, where he advises brand executives and investors on accelerating e-commerce revenues and aligning distribution and pricing strategies. He serves on the boards of and invests in companies such as Mamenta, Davinci Micro Fulfillment, and MAVI.io. Previously, James was the Chief Strategy Of…

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Merging Brand Marketing with Performance Analytics 30:11

7M ago30:11

30:11

Episode #070 - In this episode, Destaney is joined by Matt Zielinski, VP of Digital Strategy at H&H Group, to discuss how platforms such as Amazon and Walmart have shaped the evolution of the e-commerce landscape, and how to pair digital analytics with strategic planning to foster an engaging consumer experience. Matt also shares his journey from t…

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The Power of Non-Branded Strategy 11:05

8M ago11:05

11:05

Episode #069 - Can brands harness adaptable advertising techniques to drive profitability while still cultivating a recognizable brand presence across digital marketplaces? In this episode, Justin welcomes Advertising Specialist Zach Bican to discuss a transformative advertising strategy for a boating brand. They talk about how Zach shifted the bra…

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Premium Brand Recommendations for Advertising 11:32

8M ago11:32

11:32

Episode #068 - How can brands with premium pricing stand out? In this solo episode, Justin shares his strategic tactics and considerations that contribute to a brand's enduring success–emphasizing the importance of Amazon DSP and Amazon Marketing Cloud (AMC) in efficiently targeting and engaging audiences. "The importance of DSP to get back in fron…

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How to Unlock AMC's Potential 11:14

8M ago11:14

11:14

Episode #067 - Are you maximizing the potential of Amazon Marketing Cloud (AMC)? In this episode, Justin is joined by our Head of Product, Dustin Wassner as they discuss the latest developments in AMC, emphasizing the implementation of AI-driven query creators and the broader rollout of AMC functionalities for Sponsored Products. They talk about th…

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2025 Offsite Recap 16:14

8M ago16:14

16:14

Episode #066 - How can remote companies maintain a vibrant company culture with team members spread all across the country? In this special episode, Adam Mellott joins Justin at our 2025 offsite in Jupiter, FL, to answer this question and break down how team-building, strategy sessions and culture development are all vital elements to BTR Media's s…

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The New B2B Placement Modifier 8:33

8M ago8:33

8:33

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business…

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Top RESEARCHER: How To Cash Out of Your Small Business While Empowering Your Community 48:40

8M ago48:40

48:40

Ellen Frank-Miller, PhD, is the Founder and CEO of WORC (Workforce & Organizational Research Center), an applied research and evaluation consultancy creating an inclusive economy for worthwhile jobs. She has spent her 30-plus year career collaborating with employers, investors, national advocates, and community-based organizations to enhance jobs a…

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Bringing Retail Strategy to the Digital Shelf 28:33

9M ago28:33

28:33

Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram…

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"Small Business Financing: Avoiding Predatory Loans & Finding the Best Capital Options" 7:53

9M ago7:53

7:53

In this episode, we sit down with Evan, a small business financing expert, to explore how entrepreneurs can access capital without falling into financial traps. We discuss: New financing products every business owner should know about The dangers of predatory Merchant Cash Advance (MCA) companies Shocking tactics used by some lenders to take advant…

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2024 Highlights & 2025 Vision 30:54

9M ago30:54

30:54

Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising strategies. How have company culture and value creation helped fuel the gr…

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How Do You Track Keyword Ranking and Why 7:19

9M ago7:19

7:19

How Will Sponsored TV Impact Amazon AdvertisingChapters00:00 The Rise of Sponsored TV in Advertising02:57 Understanding the Target Audience for Sponsored TV04:29 Evaluating Performance and ROI of Sponsored TVTakeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%…

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SMALL BUSINESS OWNER: "I Didn't Even KNOW I Was Going Through a CYBER ATTACK" 48:26

10M ago48:26

48:26

Kaila Uli is an e-commerce business builder and the Founder of Puffie Slippers. She also founded Brillies.co, a vintage and retro sunglasses brand she lost in a cyber attack. As a TikTok content creator, Kaila educates entrepreneurs on building their businesses. In this episode… Some small business owners believe they’re safe from cyber attacks bec…

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Navigating the Future of Retail Media 22:13

10M ago22:13

22:13

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hyper-targeted retail media, they break down the world of digital brand …

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Frequent Mistakes We Uncover in Advertising Audits (Dec 11, 2024) 18:55

10M ago18:55

18:55

This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their…

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SEO MAESTRO: “THIS Is Without a Doubt the BEST WAY To Build BACKLINKS” 38:03

10M ago38:03

38:03

Steven Schneider is the Co-founder and CEO of TrioSEO, which helps SaaS and B2B brands create content that generates high-intent organic traffic. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and helped scale a collection of brands by 500% to seven figures in three years. In this episode… In a digital world over…

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Scaling Content Creation with AI 23:44

10M ago23:44

23:44

Episode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-paced industry. From creating optimized listings to tailoring content for specific marketplaces like Amazon and Walmart, Carolyn shares insights into how Pattern’s Content Brief tool is helping brands…

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How Incrementality Impacts Ad Spend 35:42

10M ago35:42

35:42

Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media. Here’s what we're covering: Why incrementa…

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What's New In Amazon Marketing Cloud 38:09

11M ago38:09

38:09

Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targetin…

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Effective Steps to reduce Wasted Ad spend (8 Nov, 2024) 15:32

11M ago15:32

15:32

In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approac…

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EX-MMA FIGHTER: How To COMPETE in the Biggest Business Ring (Amazon) 49:23

11M ago49:23

49:23

Mina Elias is the CEO of MMA Nutrition, a seven-figure Amazon dietary supplement brand. With the expertise he gained from growing his supplement brand, he founded PPC University, where he serves as the Head Instructor to other Amazon sellers. Mina is also the Founder of Trivium Group, an agency dedicated to helping brands scale profitably on Amazon…

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Amazon Product Launch Expert: “COMBINE These Strategies” - [Part 3 of 3] 22:22

11M ago22:22

22:22

Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience …

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Using Ad Tech Without Getting Lost in the Details 27:33

11M ago27:33

27:33

Episode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Hackathon! They cover all things advertising automation, from how Amazon Marketing Stream (AMS) goes beyond dayparting to the ways real-time budget updates keep managers in control. Dustin shares why st…

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Using AMC to See Beyond Just ROAS 33:34

11M ago33:34

33:34

Episode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us advertisers think about PPC and DSP strategies. They're covering everything from building smarter audiences to figuring out how top-funnel ads set the stage for conversions. Dustin also shares insights on r…