Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launches Build rinse-and-repeat growth systems Escape the grind of chasing algorithms If you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 ...
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Dr. Destini Copp Podcasts
Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way. Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
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#67: How I’m Planning for a Q4 Sales Boost Without Hustling Harder
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18:02In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems…
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235: The Holiday Revenue Roadmap: 5 Steps to Your Most Profitable Q4 Yet
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10:39Send us a text Every year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic. In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions…
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#66: Selling Within Your Capacity with Monica Herald
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46:40What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want. In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into …
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234: The Non-Launch Marketing System That Consistently Sells Your Offer
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24:42Send us a text The Non-Launch Marketing System That Consistently Sells Your Offer You poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen. In this episode of the Creator’s MBA podcast, I…
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#65: What's Working & Not Working in 2025 for Recurring Revenue
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1:05:51Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds. In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025. Featuring myself alongside Destini Copp,…
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233: Wake the Dead: How to Reengage Cold Email Subscribers Before Q4
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16:34Send us a text Let’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. But if you're prepping for a big Q4 push, it needs to be. If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox. And that could mean leaving thousands of dollars on …
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#64: Upgrading Your Offers in the Age of AI with Monica Froese
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42:37AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you. In this interview with Monica Froese, we cover: the real reason “lifetime acce…
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232: How to Use AI to Sell More Without Sounding Like a Robot
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20:32Send us a text I know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing? In this episode, I’m chatting with Ruth Pou…
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#63: The Summer of AI - Real Talk on AI & Business with My Mastermind
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1:39:35AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run …
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231: Behind the Scenes of HobbyScool’s Affiliate Program Launch
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9:34Send us a text In this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026. You’…
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#62: Boundaries That Protect Your Energy & Strengthen Your Offers with Suzanne Culberg
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40:49What if the most loving thing you could do for your clients… was to stop saying yes to everything? In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity, with zero guilt. In this interview we talk about recognising the quiet ways ou…
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230: What If This Could Replace Your Daily Content Grind?
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20:02Send us a text So many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone? In this episode, I’m joined by Zach Spuckler …
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#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp
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27:50What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small? Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, wi…
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229: Why Self-Paced Courses Are Dying—and What’s Replacing Them
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36:42Send us a text The Way We Teach Digital Products Is Changing—and AI Is Leading the Charge If you're still relying on self-paced courses to generate revenue in your digital product business, it's time for a wake-up call. In this episode, I dive into a game-changing conversation with Monica Froese on how AI is reshaping the way we teach, sell, and sc…
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#60: 5 Ways I'm Using AI to Help Me Sell In Alignment With My Capacity
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18:16In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch). This isn’t about doing everything with AI. It…
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228: Return on Time: The Mindset Shift That Changed My Business
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14:38Send us a text I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time. In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. You’l…
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227: 5 Surprising Ways to Make Money with AI (Even If You're Not Techy)
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9:51Send us a text How to Add AI to Your Digital Product Business and Start Earning More So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable. Whether you’re a course creator…
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226: Turn Subscribers Into Fans with a High-Converting Welcome Email
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10:37Send us a text Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability. In this episode of the Creator’s MBA podcast, …
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225: How I Run 4+ Memberships Without a Community Platform
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11:40Send us a text Does running a membership have to mean being online 24/7? I used to think so—until I found a better way. In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community. That’s right—no Facebook groups, no Circle, n…
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224: The #1 Mindset Shift to Turn Free Content Into Consistent Revenue
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9:18Send us a text If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode. This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for …
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223: The Future of Courses: What AI Means for Digital Product Creators
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9:33Send us a text AI Isn’t Replacing Course Creators—It’s Redefining Our Role I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you. Today, I’m opening up about how I’ve personall…
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222: The AI Conversation You Didn’t Know You Needed
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1:25:47Send us a text Struggling to keep up with all the AI changes? You’re not alone. If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.” We recorded the conversation and I knew I had to bring it to the…
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221: Stop Building Your Business on Rented Land
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18:48Send us a text If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land. In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We …
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219: Why Most Paid Newsletters Fail—and How to Build One That Sells
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10:13Send us a text I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same…
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220: How to Diagnose & Fix Your Funnel in One Hour
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12:38Send us a text Why Your Funnel Isn’t Making Money—And How to Fix It Fast I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in. It’s easy to think something is broken, or worse, that you need to start from scratch. But let me tell you: your funnel probably isn’t broken. It just needs a f…
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218: The Rinse and Repeat Business Model That Made My Revenue Predictable
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16:05Send us a text If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you. In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system dr…
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217: Behind the Revenue: How I Actually Make Money in My Digital Product Business
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20:34Send us a text If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you. This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use to…
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216: Grow Your List 10X Faster By Leveraging Existing Audiences
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15:45Send us a text If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!). Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list…
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215: Turning Emails into ATMs: My Newsletter Monetization Framework
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28:10Send us a text Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit. I break down exactly how I went from feeling trapped by social media a…
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