Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launches Build rinse-and-repeat growth systems Escape the grind of chasing algorithms If you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 ...
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Dr. Destini Copp Podcasts
Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way. Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
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The Shannon Acheson Show is the go-to podcast for creative women building a business that fits their real life. Whether you’re just starting out or reworking something that no longer works, you’ll find honest conversations, simple strategies, and step-by-step support to help you grow with clarity — not hustle. Each episode blends practical teaching with personal insight to help you figure out what to sell, how to share it, and how to build a business you actually love showing up to. Hosted b ...
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Ep 012: Rinse and Repeat Systems and What's Working Now – with Dr. Destini Copp
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50:44She left a cushy university job. Built multiple memberships. And runs them now without burning out — or answering questions 24/7. In this episode, Dr. Destini Copp breaks down how she’s using rinse-and-repeat systems, monthly live workshops, and AI-powered support to grow two brands that actually fit her life. We talk about: Why done-for-you servic…
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#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp
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27:50What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small? Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, wi…
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#64: Upgrading Your Offers in the Age of AI with Monica Froese
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42:37AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you. In this interview with Monica Froese, we cover: the real reason “lifetime acce…
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232: How to Use AI to Sell More Without Sounding Like a Robot
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20:32Send us a text I know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing? In this episode, I’m chatting with Ruth Pou…
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Ep 014: 28 Income Streams and Still Having Fun - with KariAnne from Thistlewood Farms
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59:44
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59:44What does it really take to build a business that’s profitable and joyful? In this episode, I’m joined by KariAnne Wood of Thistlewood Farms — blogger, author, and queen of creative income. KariAnne shares how she turned her home blog into a media brand with 28 income streams, how she keeps her business fun (yes, still), and why she’s doubling down…
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#63: The Summer of AI - Real Talk on AI & Business with My Mastermind
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1:39:35AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run …
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Ep 013: Systems, Batching, and Low-Ticket Wins: 5 Business Takeaways
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16:43In this recap, I’m pulling out the gold from my interview with Dr. Destini Copp. From starting one-to-one, to building rinse-and-repeat systems, to batching like a boss, and creating simple low-ticket offers — these are the nuggets you’ll want to scribble down. Plus, why your email list should be the very first thing you build if you’re starting (o…
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231: Behind the Scenes of HobbyScool’s Affiliate Program Launch
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9:34Send us a text In this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026. You’…
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#62: Boundaries That Protect Your Energy & Strengthen Your Offers with Suzanne Culberg
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40:49What if the most loving thing you could do for your clients… was to stop saying yes to everything? In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity, with zero guilt. In this interview we talk about recognising the quiet ways ou…
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Ep 011: Why Simple Offers and Systems Win Every Time
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13:32What if the secret to growth wasn’t doing more… but doing less — on purpose? In this recap of my conversation with Brit Rhea, I’m pulling out the 7 key lessons that stuck with me — from creating simple offers that actually sell to setting up systems and boundaries that give you your time (and sanity) back. We’re talking: • Why your season of life m…
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230: What If This Could Replace Your Daily Content Grind?
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20:02Send us a text So many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone? In this episode, I’m joined by Zach Spuckler …
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Ep 010: From TikTok Shop to a Six-Figure Low-Ticket Funnel - with Brit Rhea
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54:46Britt Rhea went from shipping accessories out of her bedroom to running a six-figure low-ticket sales funnel — and it all started with TikTok Shop. In this conversation, Britt shares how she made the leap from physical products to digital offers, why low-ticket funnels work so well, and the simple systems that keep her business running while she’s …
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Ep 009: Start with What You Know and Double Down on What’s Working
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17:41You don’t have to know everything to build a business that works. In this episode, I’m sharing the 5 biggest lessons from my latest interview — and how they apply to you right now: Start with the skills and experience you already have Focus your energy on what’s getting results Share your real stories (because they matter more than you think) Stay …
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229: Why Self-Paced Courses Are Dying—and What’s Replacing Them
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37:50Send us a text The Way We Teach Digital Products Is Changing—and AI Is Leading the Charge If you're still relying on self-paced courses to generate revenue in your digital product business, it's time for a wake-up call. In this episode, I dive into a game-changing conversation with Monica Froese on how AI is reshaping the way we teach, sell, and sc…
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Ep 008: Identify What Works. Then Double Down - with Lisa Bass
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52:55Lisa Bass didn’t wait for permission or credentials—she just started. She launched her blog as a business from day one, even before she knew exactly how it would make money. In this episode, we talk about consistent content creation, learning as you go, and making smart decisions based on what’s actually working—not just what you’ve always done or …
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#60: 5 Ways I'm Using AI to Help Me Sell In Alignment With My Capacity
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18:16In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch). This isn’t about doing everything with AI. It…
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228: Return on Time: The Mindset Shift That Changed My Business
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14:38Send us a text I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time. In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. You’l…
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Ep 007: 7 Lessons on Bravery, Vision and Building a Business That Feels Like You
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10:39What do limos, leap-before-you’re-ready moments, and dream houses have to do with building a business that fits your life? In this recap episode, I’m pulling out 7 powerful lessons from my conversation with Wendy Batten — lessons on showing up scared, dreaming bigger (even when it’s messy), and making decisions that actually match the life you want…
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She started with two blog posts and zero plan. In this episode, I chat with my friend Wendy Batten about how she went from painting furniture on her front porch to running a global coaching business from a crooked little cottage by the sea. We talk about messy beginnings, unexpected pivots, burnout, brave choices, and building a life-first business…
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227: 5 Surprising Ways to Make Money with AI (Even If You're Not Techy)
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9:51Send us a text How to Add AI to Your Digital Product Business and Start Earning More So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable. Whether you’re a course creator…
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Ep 005: How to Build a Creative Business That’s Aligned With Your Life
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10:53If you’ve ever felt stuck trying to figure out the “right way” to build a business — this is for you. In this short and snappy solo episode, I’m pulling out 5 lessons from my conversation with Courtenay Hartford (Creekline House) that’ll help you build a business that actually fits your life. No overthinking. No following someone else’s rules. Just…
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Ep 004: Just Start and Then Adapt as You Go - with Courtenay Hartford
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45:04In this episode of The Shannon Acheson Show, I sat down with my longtime friend and fellow home blogger Courtenay Hartford of Creekline House and Art & Spaces Photography. We talked about how she went from documenting farmhouse renos “just for fun” to running two separate (and successful) businesses—without chasing trendy growth tactics or selling …
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Ep 003: 7 Real-World Lessons for Creatives Who Want to Make Money Doing What They Love
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9:53What if you're not "the best" — but still want to start? In this solo recap, I'm pulling out the realest lessons from my interview with Danielle Driscoll. We’re talking practice over perfection, why curiosity is underrated, and how to actually make money doing what you love — without burning out or chasing every shiny thing.…
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Ep 002: Letting Your Creativity Lead Your Business – with Danielle Driscoll
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26:41In this episode, I sat down with my longtime friend Danielle Driscoll of Finding Silver Pennies to talk about what it really looks like to let your creativity lead your business. Danielle didn’t set out to become an artist or run a product-based shop. She started with a blog during naptimes — just looking for a creative outlet. But over time, that …
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Ep 001: Introducing The Shannon Acheson Show
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6:51This is it — the very first episode of The Shannon Acheson Show. I’m sharing where I’ve been (hey, Home Made Lovely fam 👋), what this new show is all about, and why it matters right now. If you’re building a business that actually fits your life — not someone else’s — you’re in the right place. You’ll hear from creative women who’ve built their own…
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226: Turn Subscribers Into Fans with a High-Converting Welcome Email
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10:37Send us a text Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability. In this episode of the Creator’s MBA podcast, …
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225: How I Run 4+ Memberships Without a Community Platform
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11:40Send us a text Does running a membership have to mean being online 24/7? I used to think so—until I found a better way. In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community. That’s right—no Facebook groups, no Circle, n…
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224: The #1 Mindset Shift to Turn Free Content Into Consistent Revenue
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9:18Send us a text If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode. This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for …
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223: The Future of Courses: What AI Means for Digital Product Creators
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9:33Send us a text AI Isn’t Replacing Course Creators—It’s Redefining Our Role I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you. Today, I’m opening up about how I’ve personall…
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222: The AI Conversation You Didn’t Know You Needed
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1:26:56Send us a text Struggling to keep up with all the AI changes? You’re not alone. If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.” We recorded the conversation and I knew I had to bring it to the…
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221: Stop Building Your Business on Rented Land
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18:48Send us a text If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land. In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We …
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220: How to Diagnose & Fix Your Funnel in One Hour
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12:38Send us a text Why Your Funnel Isn’t Making Money—And How to Fix It Fast I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in. It’s easy to think something is broken, or worse, that you need to start from scratch. But let me tell you: your funnel probably isn’t broken. It just needs a f…
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219: Why Most Paid Newsletters Fail—and How to Build One That Sells
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10:13Send us a text I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same…
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