The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
…
continue reading
Dr. Danny Matta Podcasts
Cutting-Edge Conversations On The Human Condition. World-class experts reveal how to get â and stay â readyâŚfor anything. Join hosts Dr. Kelly Starrett and Juliet Starrett for this eye-opening podcast.
…
continue reading

1
Ep837 | The Mindset Shift That Separates Successful PT Owners From Struggling Ones
13:04
13:04
Play later
Play later
Lists
Like
Liked
13:04Clinician or CEO? The Mindset Shift You Must Make to Grow In this episode, Danny shares the single most important mindset shift physical therapists must make if they want to build a scalable, impactful business. Itâs a brutally honest look at what it takes to transition from clinician to entrepreneurâand why trying to be world-class at both is a loâŚ
…
continue reading

1
Ep836 | How To Dominate Local Search and Stop Losing Patients To Competitors
43:10
43:10
Play later
Play later
Lists
Like
Liked
43:10How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing searcâŚ
…
continue reading

1
Dr. Emily Splichal: Foot Health is the Gateway to Improved Performance and Cognitive Function
1:15:04
1:15:04
Play later
Play later
Lists
Like
Liked
1:15:04View This Week's Show Notes Start Your 7-Day Trial to Mobility Coach Join Our Free Weekly Newsletter: The Ambush Want to know the real deal about fixing feet and unlocking performance? Join renowned functional podiatrist Dr. Emily Splichal as we dive into barefoot living, foot health myths, and how your feet can impact everything from athletic perfâŚ
…
continue reading

1
Ep835 | So...What's My Cash-Based Clinic Worth?
16:44
16:44
Play later
Play later
Lists
Like
Liked
16:44Whatâs Your Clinic Actually Worth? Danny on Cash Practice Valuation & Exit Potential In this episode, Danny shares what most clinicians never think aboutâhow much their clinic is actually worth. From understanding ownerâs discretionary income to how investors evaluate a cash-based business, Danny explains why your clinic may be more valuable than yâŚ
…
continue reading

1
Ep834 | Is Your Check Engine Light On With Rob Wilson
1:26:01
1:26:01
Play later
Play later
Lists
Like
Liked
1:26:01Rob Wilson on Self-Care, Emotional Intelligence, and the Real Cost of Burnout In this episode, Danny sits down with Rob Wilsonâcoach, author, and founder of the Check Engine Light systemâto dive into the often ignored but absolutely essential side of human performance: self-care, emotional regulation, and sustainability. Rob shares lessons from yeaâŚ
…
continue reading

1
Ep833 | Is What I Do Worth $200? The Question That's Killing Your Clinic
18:31
18:31
Play later
Play later
Lists
Like
Liked
18:31Is It Worth It? Danny on Continuity, Value, and Recurring Revenue in Cash PT In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming backâlong after the âproblemâ is solved? Are you really worth $200/hour when you'râŚ
…
continue reading

1
Ep832 | Where Is Physical Therapy Heading With APTA President Kyle Covington
1:10:01
1:10:01
Play later
Play later
Lists
Like
Liked
1:10:01Inside the APTA: How Kyle Covington Sees the Future of Physical Therapy In this episode, Doc Danny sits down with APTA President Dr. Kyle Covington for a candid conversation about the future of physical therapy. From navigating insurance and burnout to embracing AI and education reform, this episode covers the real challenges and massive opportunitâŚ
…
continue reading

1
Dr. Sara Reardon: Fixing Pelvic Floor Dysfunction - Expert Advice from The Vagina Whisperer
1:06:15
1:06:15
Play later
Play later
Lists
Like
Liked
1:06:15View This Week's Show Notes Start Your 7-Day Trial to Mobility Coach Join Our Free Weekly Newsletter: The Ambush In this episode of The Ready State Podcast, Dr Sara Reardon sits down with Kelly and Juliet Starrett to break the silence around leaking, pelvic pain, painful sex, and what every woman should know about their body â but probably wasnât tâŚ
…
continue reading

1
Ep831 | Why Most Clinicians Fail at Marketing (And How to Make It Easy)
17:01
17:01
Play later
Play later
Lists
Like
Liked
17:01The #1 Marketing Mistake Clinicians Make (And How to Fix It) In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If youâve ever felt like your content is falling flat, your ads arenât working, or your community doesnât âgetâ what you doâthis is aâŚ
…
continue reading

1
Ep830 | Dropoff Points When PTs Lose Momentum In The Clinic and Business With Yves Gege
1:05:23
1:05:23
Play later
Play later
Lists
Like
Liked
1:05:23The 3-Year & 5-Year Dilemmas: Burnout, Leadership & Long-Term Success In this episode, Doc Danny and Yves Gege break down two critical turning points they see repeatedly in physical therapy careers and business ownership: the three-year clinician dilemma and the five-year business owner burnout. They also dive into systems, leadership, continuity pâŚ
…
continue reading

1
Ep829 | The #1 Reason Cash-Based Clinics Plateau At 30K/Month
16:44
16:44
Play later
Play later
Lists
Like
Liked
16:44Breaking the $30K Plateau: Why Growth Stalls & How to Scale Smart In this solo episode, Doc Danny dives into one of the most common pain points for cash-based and hybrid clinics: getting stuck between $20Kâ$30K/month in revenue. If youâre hitting that ceiling and canât figure out how to break through, this episode unpacks the real reasons whyâand wâŚ
…
continue reading

1
Ep828 | Important Trends In Physical Therapy With Yves Gege
1:01:38
1:01:38
Play later
Play later
Lists
Like
Liked
1:01:38AI, Accountability & The Future of Physical Therapy In this episode, Doc Danny and Yves Gege break down how AI is already reshaping healthcareâand how performance-based PTs can stay ahead. From ambient scribe tools to the cultural shift toward longevity, the guys explore why burnout, low compliance, and insurance gridlock are pushing more clinicianâŚ
…
continue reading

1
Sue Norman: Racing Rapids, Becoming an Unexpected Parent at 56, & Risking It All
1:27:08
1:27:08
Play later
Play later
Lists
Like
Liked
1:27:08View This Week's Show Notes Start Your 7-Day Trial to Mobility Coach Join Our Free Weekly Newsletter: The Ambush Sue Normanâs journey is nothing short of extraordinary. From her roots as a world-class whitewater athlete and U.S. National Champion to her time in the military and her inspiring decision to become a mom at 56, Sueâs life is packed withâŚ
…
continue reading

1
Ep827 | Why Insurance-Based PT Is Dying and How To Win The Next Era
18:54
18:54
Play later
Play later
Lists
Like
Liked
18:54The Slow Death of Insurance-Based Clinics (And How to Future-Proof Yours) In this episode, Danny explains why traditional insurance-based physical therapy clinics are slowly dyingâand what you can do about it. He breaks down the rise of burnout, declining reimbursements, and increasing provider turnover, and why now more than ever, hybrid and cash-âŚ
…
continue reading

1
Ep826 | The Perfect Weekly Schedule For Cash-Based PT Owners
31:44
31:44
Play later
Play later
Lists
Like
Liked
31:44How to Structure Your Week for Maximum Efficiency as a Clinic Owner In this episode, Danny shares the weekly time-blocking strategy that helped him build and run a thriving cash-based PT clinicâwithout burning out. If you're running around reacting to your schedule instead of designing it, this is a must-listen. You'll learn how to create a focusedâŚ
…
continue reading

1
Ep825 | United Health Fraud and What It Means For Cash-Based PT Clinics
13:31
13:31
Play later
Play later
Lists
Like
Liked
13:31Why UnitedHealth's Criminal Investigation Is Fueling the Cash Practice Movement In this episode, Danny, founder of PT Biz, exposes the major criminal investigation into UnitedHealth and breaks down how their alleged Medicare Advantage fraud is creating the perfect storm for the rise of cash-based healthcare. With the Department of Justice involved âŚ
…
continue reading

1
Ep824 | The Cash-Based PT Clinic Silent Killer
36:40
36:40
Play later
Play later
Lists
Like
Liked
36:40The #1 Killer of Cash Practices In this episode, Danny breaks down the biggest threat facing cash-based and hybrid physical therapy practices today: shrinking net profit margins. With over 1,000 clinics supported through PT Biz, heâs seeing more business owners getting squeezed by rising expenses, stagnant revenue per provider, and mounting fatigueâŚ
…
continue reading

1
Jay Maddock: The Profound Health Benefits of Nature Exposure In As Little As 120 Minutes Per Week
1:13:57
1:13:57
Play later
Play later
Lists
Like
Liked
1:13:57View This Week's Show Notes Start Your 7-Day Trial to Mobility Coach Join Our Free Weekly Newsletter: The Ambush Are you spending 8 hours a day in front of screens? Itâs time to give your brain a break with nature! Discover how just 120 minutes a week outdoors can transform your mood, boost executive function, and even improve your immune system. FâŚ
…
continue reading

1
Ep823 | The 100K Clinician Formula: Rates, Sessions and Overhead
15:20
15:20
Play later
Play later
Lists
Like
Liked
15:20The $100K Per Year Clinical Formula In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax incomeâwith just 15 visits a week. đŻ Key Takeaways: 1. The $100K Goal Is Commonâand Achievable Many PTs go out on their own hoping to hit a $100K income. IâŚ
…
continue reading

1
Ep822 | How To Use Your Business To Never Pay For Travel Ever Again
57:44
57:44
Play later
Play later
Lists
Like
Liked
57:44How to Travel for Free Using Credit Card Points In this episode, Dr. Danny Matta shares how clinic owners can travelâsometimes internationallyâfor nearly free by leveraging the power of credit card points. Whether youâre booking a snowboarding trip to Utah or sending your spouse to Europe, this guide will show you how to make it happen by using poiâŚ
…
continue reading

1
Ep821 | How To Respond When Patients Say: "I'll Just Use My Insurance"
16:31
16:31
Play later
Play later
Lists
Like
Liked
16:31How to Respond When a Patient Says, âI Just Want to Use My Insuranceâ In this episode, Dr. Danny Matta breaks down one of the most common (and frustrating) objections in the cash-based PT worldâwhen a patient says, âI want to use my insurance.â Learn how to respond with confidence, empathy, and strategy. đŻ Key Takeaways: 1. The Landscape Has ChangeâŚ
…
continue reading

1
Ep820 | The Keys To A Great PT Clinic Website WIth Jeremy Dupont
44:20
44:20
Play later
Play later
Lists
Like
Liked
44:20Optimizing Your Cash PT Clinic Website with Jeremy Dupont Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch) đ Episode Summary In this episode, Danny sits down with Jeremy Dupont to break down what it really takes to build a high-performing website for your cash or hybrid physical therapy clinic. From converting site visitors to dominating lâŚ
…
continue reading

1
Nathan Adrian: From Podium to Purpose: 8 Medals Across 3 Olympics, Cancer, and Rebuilding Identity After Sport
1:58:26
1:58:26
Play later
Play later
Lists
Like
Liked
1:58:26View This Week's Show Notes Start Your 7-Day Trial to Mobility Coach Join Our Free Weekly Newsletter: The Ambush What happens after you win five gold medals in the Olympics? In this episode, 5 time Olympic Gold Medalist swimmer and entrepreneur, Nathan Adrian, opens up about the pressure of elite performance, the shock of a cancer diagnosis, and whâŚ
…
continue reading

1
Ep819 | The 3 Most Common Pricing Mistakes In Cash-Based PT Clinics
13:33
13:33
Play later
Play later
Lists
Like
Liked
13:33The 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them) In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinicsâand exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, liâŚ
…
continue reading

1
Ep818 | Who The Home Run Clinic Is Perfect For
26:46
26:46
Play later
Play later
Lists
Like
Liked
26:46The Clinicianâs Compass Part 3: Is the Home Run Practice the Big Swing Youâre Meant to Take? In this final episode of the Clinicianâs Compass series, Doc Danny breaks down the most ambitious practice model of the three: the Home Run Practice. This model is built for growth-focused entrepreneurs who want to scale fast, build teams, dominate their maâŚ
…
continue reading

1
Ep817 | Who The Auto-Pilot Practice Is Perfect For
27:54
27:54
Play later
Play later
Lists
Like
Liked
27:54The Clinicianâs Compass Part 2: Is the Autopilot Practice the Right Fit for You? In this episode, Doc Danny continues his 3-part series based on his new book, The Clinicianâs Compass. This time, he explores the Autopilot Practiceâthe most popular model among PT Biz clients. Itâs built for clinicians who want time freedom, financial stability, and aâŚ
…
continue reading

1
Ep816 | Who The Lifestyle Clinic Is Perfect For
24:55
24:55
Play later
Play later
Lists
Like
Liked
24:55The Clinicianâs Compass Part 1: Is a Lifestyle Practice Right for You? In this episode, Doc Danny kicks off a 3-part series on his new book, The Clinicianâs Compass. This first installment focuses on the lifestyle practiceâa business model built for clinicians who want more freedom, flexibility, and fulfillment without the pressure of scaling a larâŚ
…
continue reading

1
Katy Bowman & Dr. Diana Hill: Recognizing and Eliminating Barriers to Movement
1:07:48
1:07:48
Play later
Play later
Lists
Like
Liked
1:07:48View This Week's Show Notes Start Your 7-Day Trial to Mobility Coach Join Our Free Weekly Newsletter: The Ambush Most people donât struggle with movement â they struggle with the mindset around movement. In this episode, psychologist Diana Hill and biomechanist Katy Bowman break down the real reasons so many of us stay stuck in sedentary loops. ItââŚ
…
continue reading

1
Ep815 | The 3-Month Test- Are You Living The Life You Really Want?
15:40
15:40
Play later
Play later
Lists
Like
Liked
15:40Living With Intention: The 3-Month Exercise That Can Change Your Life What would you do differently if you only had three months left to live? In this powerful solo episode, Doc Danny shares the mindset shift that changed the course of his careerâand his life. Itâs not just about business strategyâitâs about living with urgency, clarity, and purposâŚ
…
continue reading

1
Ep814 | How Smart Clinic Owners Finance Growth
23:26
23:26
Play later
Play later
Lists
Like
Liked
23:26Funding Your PT Clinic Expansion: SBA Loans vs. Lines of Credit Thinking about expanding your clinic but unsure how to finance it? In this episode, Doc Danny breaks down the two most common and effective ways to fund growth: lines of credit and SBA expansion loans. đ Key Takeaways Preserve Your Cash â Cash is your business's lifeline. Instead of boâŚ
…
continue reading

1
Ep813 | Why So Many Physical Therapists Are Starting Cash-Based Clinics
16:54
16:54
Play later
Play later
Lists
Like
Liked
16:54Why So Many Clinicians Are Going Cash-Based Feeling stuck in the clinic grind? Youâre not alone. In this heartfelt solo episode, Doc Danny explores the biggest shift in physical therapy today: why more clinicians than ever are going cash-basedâand whatâs driving them to make the leap. đ Key Takeaways: The PT Dream Job Isnât What Was Promised â ManyâŚ
…
continue reading

1
Ep812 | Running a PT Clinic In Uncertain Times: How To Stay Resilient and Ready For What's Next
43:34
43:34
Play later
Play later
Lists
Like
Liked
43:345 Ways to Thrive During Economic Uncertainty You donât need to panic when the economy shifts. In this episode, Doc Danny breaks down how cash-based clinic owners can surviveâand thriveâduring uncertain times. Heâs been through this before, and what he shares is based on real data from hundreds of practices he works with every month. đ Key TakeawaysâŚ
…
continue reading

1
Danny Matta: How Cash-Based Care Unlocks Better Outcomes and Why the Traditional Medical Model Fails Patients and Practitioners
1:20:04
1:20:04
Play later
Play later
Lists
Like
Liked
1:20:04View This Week's Show Notes Start Your 7-Day Trial to Mobility Coach Join Our Free Weekly Newsletter: The Ambush From Army PT to a successful entrepreneur, Danny Mattaâs journey is nothing short of inspirational. Starting as a military physical therapist stationed in Hawaii, he transformed his skills and vision into building multiple successful busâŚ
…
continue reading

1
Ep811 | 7 No-Cost Ways To Get New Patients This Month
12:01
12:01
Play later
Play later
Lists
Like
Liked
12:01You donât need a huge ad budget to fill your schedule. In this episode, Doc Danny shares 7 totally free ways to start getting patientsâfast. These tactics are perfect if you're in the early stages of your clinic, trying to get scrappy, or just moved to a new area. He breaks them down in under 7 minutes, with no fluffâjust practical, actionable stepâŚ
…
continue reading

1
Ep810 | Local SEO For Physical Therapy Clinics: Get Found & Fully Booked Without Ads
28:52
28:52
Play later
Play later
Lists
Like
Liked
28:52When someone searches âphysical therapy near meâ or âPT for runners,â does your clinic show up on Googleâs first page? If not, youâre missing 80% of potential patients. In this episode, Doc Danny breaks down 5 local SEO tactics that actually workâand best of all, theyâre totally free. He also shares how to get your time back using AI so you can actâŚ
…
continue reading

1
Ep809 | The Frisbee Lesson: Two Essential Traits For PT Entrepreneurs
12:34
12:34
Play later
Play later
Lists
Like
Liked
12:34In this episode, Doc Dannyâfounder of Physical Therapy Bizâshares the two non-negotiable traits you need to succeed in business and in life. Theyâre not fancy strategies or marketing hacks. Theyâre human qualities that, when developed together, create a powerful foundation for long-term success. This isnât fluff. Itâs about building a practiceâand âŚ
…
continue reading

1
Ep808 | How To Crush The First Visit In A Cash-Based PT Clinic
48:50
48:50
Play later
Play later
Lists
Like
Liked
48:50đď¸ In This Episode: Doc Dannyâfounder of Physical Therapy Bizâexplains why undercharging is quietly wrecking your cash-based clinic. Whether youâre at $100 or $300 per session, this episode dives into how pricing isnât just about fairnessâitâs about survival, growth, and scale. Most clinicians undervalue themselves. That mindset trickles into everyâŚ
…
continue reading

1
Ep807 | Why You Must Charge What You're Worth In Your Cash-Based Clinic
14:24
14:24
Play later
Play later
Lists
Like
Liked
14:24đď¸ In This Episode: Doc Dannyâfounder of Physical Therapy Bizâbreaks down how underpricing is silently killing your clinicâs growth. Whether you're charging $100 or $300 per visit, this episode will change the way you think about pricing. Itâs not just about whatâs fairâitâs about what actually works for your business and your patients. This isnât âŚ
…
continue reading

1
Ep806 | The Millionaire PT: Lessons From Coaching 1000 PTs
37:52
37:52
Play later
Play later
Lists
Like
Liked
37:52đď¸ In This Episode: Doc Dannyâfounder of Physical Therapy Bizâdives deep into price psychology and how it plays a pivotal role in your clinicâs success. From movie rentals to plan of care commitments, this episode unpacks the subtle (but powerful) strategies that get patients to say âyesâânot just to treatment, but to the right kind of treatment. LâŚ
…
continue reading

1
Ep805 | Cash-Based PT Pricing Strategy To Maximize Value & Profit
14:42
14:42
Play later
Play later
Lists
Like
Liked
14:42đď¸ In This Episode: Doc Dannyâfounder of Physical Therapy Bizâdives into price psychology and how to leverage it inside your practice to drive commitment, improve outcomes, and increase revenue. Spoiler: This isn't just about charging moreâit's about structuring your pricing so patients actually do whatâs best for them (and for your business). He bâŚ
…
continue reading

1
Ep804 | How I'd Build A Cash-Based PT Clinic From Scratch In 2025
28:23
28:23
Play later
Play later
Lists
Like
Liked
28:23In this episode, Doc Dannyâfounder of Physical Therapy Bizâlays out the scrappy, step-by-step blueprint heâd follow if he had to start a cash-based clinic from scratch in 2025. No big budget, no fancy spaceâjust hustle, clarity, and a game plan that works. Whether youâre still working PRN or ready to jump all in, this episode is a masterclass in stâŚ
…
continue reading

1
Rett Larson: Why Gamification and Novelty in Warm-Ups is a Game-Changer
1:25:20
1:25:20
Play later
Play later
Lists
Like
Liked
1:25:20View This Week's Show Notes Start Your 7-Day Trial to Mobility Coach Join Our Free Weekly Newsletter: The Ambush Unlock team success with the power of fun and movement! In this video, we explore how playful and dynamic warm-ups, creative coaching strategies, and movement-based activities can transform teams into thriving, cohesive units. From danciâŚ
…
continue reading