The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
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Dr. Danny Matta Podcasts

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Ep857 | How To 6x Ads ROI For A Cash-Based Clinic
13:04
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13:046x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results…
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Ep856 | What We Learned From 200 Cash-Based PTs With Yves Gege
54:10
54:10
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Ep855 | The Secret To Getting More Patients From Workshops
20:05
20:05
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20:05How Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinic…
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Ep854 | Building Wealth As A Clinical Entrepreneur
28:22
28:22
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28:22How to Build Wealth as a Clinical Entrepreneur In this episode, Doc Danny Matta breaks down how your clinic can be more than just a job replacement—it can be your wealth-building engine. He shares five steps learned from mentors, mistakes, and over a decade of running businesses, showing how to reinvest in your practice, avoid costly tax-driven sch…
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Ep853 | Defining And Dominating Your Niche In A Cash-Based PT Clinic
19:36
19:36
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19:36The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-…
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Ep852 | Why Clinic Directors Will Take A Staff PT Job At Your Cash-Based Clinic
22:26
22:26
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22:26Why Clinic Directors Leave for Staff Roles in Cash-Based PT Clinics In this solo episode, Doc Danny Matta dives into a surprising trend: why clinic directors in high-volume corporate practices are stepping away from leadership roles to take staff positions in cash-based clinics. Drawing from real conversations with clinicians, Danny outlines the tr…
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Ep851 | Should You Go To Med School or PT School?
26:14
26:14
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26:14PT vs. Medical School: Lifestyle, Income, and the Business Path Few Consider In this solo episode, Doc Danny Matta breaks down a classic fork-in-the-road question for students and career-changers: Should you pursue physical therapy school or medical school? Drawing on a candid lunch with a former intern (and on his own early dilemma), Danny compare…
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Ep850 | 8 Lessons From 850 Podcasts
1:03:20
1:03:20
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1:03:20850 Episodes In: 8 Lessons That Actually Move Your Business In this milestone episode, Doc Danny Matta reflects on 8+ years and 850 podcasts—what stuck, what changed, and what really matters if you want a durable, thriving cash-based PT business. From showing up consistently to building systems and recurring revenue, Danny lays out the playbook he …
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Ep849 | One Simple Sales Hack To Improve Your Cash-Based PT Clinic
14:40
14:40
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14:40Prognosis Over Price: A Simple Hack to Boost Sales Conversions In this episode, Doc Danny Matta unpacks one of the most common struggles in cash-based PT: helping staff (and owners) get comfortable with sales. Drawing from years of coaching, Danny shares a simple “prognosis-first” approach that removes the stress around money and makes closing plan…
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Ep848 | Two Cash-Based PT Clinic KPIs That Transform Your Clinic
14:44
14:44
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14:44🚀 Two Variables That Separate 7-Figure PT Clinics From the Rest In this solo episode, Doc Danny Matta breaks down data from PT Biz’s industry report across 200+ clients. He reveals the two key factors that distinguish the biggest, most successful clinics from those still struggling to grow—and how you can apply them immediately to build a more prof…
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Ep847 | Foundation Repair, Ass To Grass Squats And Word Of Mouth Referrals
11:35
11:35
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11:35The 20% Rule: Health, Reputation & Real Growth for Your PT Clinic In this solo episode, Doc Danny Matta shares a simple story with a big lesson: a 67-year-old foundation repair rep drops into a perfect squat and pops back up—proof that health is a choice and momentum. Danny connects this to how PTs can reach the 70% of people who aren’t actively se…
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Ep846 | Running A Cash-Based PT Clinic Like A Barbershop With Ashley Speights
59:30
59:30
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59:30Building Independence & Culture: Inside PHYT Collective with Ashley Speights In this episode, Danny sits down with Ashley Speights, PT Biz coach and founder of PHYT Collective in Washington, D.C. Ashley shares how she built her 4,000 sq ft practice during the pandemic, structured a unique contractor-based collective model, and created a culture of …
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Ep845 | Why You Should Set 10x Goals For Your Cash-Based PT Clinic
11:24
11:24
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11:24Why 10x-ing Your PT Business Might Be Easier Than 2x-ing It Episode Highlights: Why small, “safe” goals are limiting your growth How 10x goals force innovation and smarter systems Real-life client examples who went from 100K to 1M+ The mindset shift that separates growing clinics from stagnant ones Why even “failing” at a big goal gets you further …
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Ep844 | What's Working In Hybrid Practices With Physio Room Founder Chris Robl
50:36
50:36
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50:36Scaling Smart: Lessons from Building a Multi-Location Hybrid PT Clinic In this episode, Danny interviews Chris Roble, a longtime friend, PT Biz coach, and founder of Physio Room, a hybrid model clinic with 4 locations in Colorado. They dive deep into the evolution of his business, how he’s structured team incentives, front desk systems, and the min…
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Ep843 | Why Most PTs Bomb At Workshops (And How To Actually Convert)
19:10
19:10
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19:10How to Get More New Patients From Local Workshops Most clinicians who run workshops don’t know how to confidently position themselves—and as a result, they walk away with little to no new patients. In this episode, we break down: The mindset shift that turns workshops into patient drivers Why most clinicians fail to confidently pre-frame and close …
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Ep842 | 3 Important Cash-Based PT Trends In 2025
31:37
31:37
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31:373 Important Cash-Based PT Trends in 2025 What’s changing in the world of cash-based physical therapy? In this episode, Danny Mattei breaks down three emerging trends in 2025 that every clinician should know—whether you're just starting your practice or trying to scale past yourself. These shifts are reshaping the profession and will impact how you …
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Ep841 | The Right Speed To Grow Your Clinic
10:46
10:46
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10:46The Speed Trap: Why Going Too Slow Is Costing Your Business In this episode, Danny explains why momentum is everything in business—and how clinicians often sabotage their growth by going too slow. Using the analogy of riding a bike or snowboard, he breaks down how fear, hesitation, and “waiting for the right time” lead to instability and burnout, n…
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Ep840 | The Mindset Needed To Invest In Your Own Clinic
27:30
27:30
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27:30The Debt Mindset Shift You Need to Scale Your Clinic In this episode, Danny breaks down one of the most overlooked barriers to growth: fear of debt. He shares hard-earned lessons from building his own clinic and working with 1,000+ others—and explains why your mindset around borrowing can make or break your business as you grow past the lifestyle p…
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Ep839 | What An NBA Point Guard Taught Me About Imposter Syndrome
10:56
10:56
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10:56How to Use Imposter Syndrome as Fuel (Not a Roadblock) In this episode, Danny shares how to turn imposter syndrome from a source of fear into a tool for personal growth. Whether you're starting a business, hiring a team, or simply trying to charge what you're worth, Danny breaks down how to reframe your doubt and use it to level up—again and again.…
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Ep838 | How Communication Can Make or Break Your Clinic Reputation
24:27
24:27
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24:27Why Your Customer Experience Is Killing Referrals (and How to Fix It) In this episode, Doc Danny shares the three-step customer experience framework that drives more referrals, boosts retention, and builds a reputation that speaks for itself. Inspired by a recent emergency surgery experience with his son, Danny lays out exactly how clinics can elev…
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Ep837 | The Mindset Shift That Separates Successful PT Owners From Struggling Ones
13:04
13:04
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13:04Clinician or CEO? The Mindset Shift You Must Make to Grow In this episode, Danny shares the single most important mindset shift physical therapists must make if they want to build a scalable, impactful business. It’s a brutally honest look at what it takes to transition from clinician to entrepreneur—and why trying to be world-class at both is a lo…
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Ep836 | How To Dominate Local Search and Stop Losing Patients To Competitors
43:10
43:10
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43:10How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing searc…
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Ep835 | So...What's My Cash-Based Clinic Worth?
16:44
16:44
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16:44What’s Your Clinic Actually Worth? Danny on Cash Practice Valuation & Exit Potential In this episode, Danny shares what most clinicians never think about—how much their clinic is actually worth. From understanding owner’s discretionary income to how investors evaluate a cash-based business, Danny explains why your clinic may be more valuable than y…
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Ep834 | Is Your Check Engine Light On With Rob Wilson
1:26:01
1:26:01
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1:26:01Rob Wilson on Self-Care, Emotional Intelligence, and the Real Cost of Burnout In this episode, Danny sits down with Rob Wilson—coach, author, and founder of the Check Engine Light system—to dive into the often ignored but absolutely essential side of human performance: self-care, emotional regulation, and sustainability. Rob shares lessons from yea…
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Ep833 | Is What I Do Worth $200? The Question That's Killing Your Clinic
18:31
18:31
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18:31Is It Worth It? Danny on Continuity, Value, and Recurring Revenue in Cash PT In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming back—long after the “problem” is solved? Are you really worth $200/hour when you'r…
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Ep832 | Where Is Physical Therapy Heading With APTA President Kyle Covington
1:10:01
1:10:01
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1:10:01Inside the APTA: How Kyle Covington Sees the Future of Physical Therapy In this episode, Doc Danny sits down with APTA President Dr. Kyle Covington for a candid conversation about the future of physical therapy. From navigating insurance and burnout to embracing AI and education reform, this episode covers the real challenges and massive opportunit…
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Ep831 | Why Most Clinicians Fail at Marketing (And How to Make It Easy)
17:01
17:01
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17:01The #1 Marketing Mistake Clinicians Make (And How to Fix It) In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If you’ve ever felt like your content is falling flat, your ads aren’t working, or your community doesn’t “get” what you do—this is a…
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Ep830 | Dropoff Points When PTs Lose Momentum In The Clinic and Business With Yves Gege
1:05:23
1:05:23
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1:05:23The 3-Year & 5-Year Dilemmas: Burnout, Leadership & Long-Term Success In this episode, Doc Danny and Yves Gege break down two critical turning points they see repeatedly in physical therapy careers and business ownership: the three-year clinician dilemma and the five-year business owner burnout. They also dive into systems, leadership, continuity p…
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Ep829 | The #1 Reason Cash-Based Clinics Plateau At 30K/Month
16:44
16:44
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16:44Breaking the $30K Plateau: Why Growth Stalls & How to Scale Smart In this solo episode, Doc Danny dives into one of the most common pain points for cash-based and hybrid clinics: getting stuck between $20K–$30K/month in revenue. If you’re hitting that ceiling and can’t figure out how to break through, this episode unpacks the real reasons why—and w…
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Ep828 | Important Trends In Physical Therapy With Yves Gege
1:01:38
1:01:38
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1:01:38AI, Accountability & The Future of Physical Therapy In this episode, Doc Danny and Yves Gege break down how AI is already reshaping healthcare—and how performance-based PTs can stay ahead. From ambient scribe tools to the cultural shift toward longevity, the guys explore why burnout, low compliance, and insurance gridlock are pushing more clinician…
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Ep827 | Why Insurance-Based PT Is Dying and How To Win The Next Era
18:54
18:54
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18:54The Slow Death of Insurance-Based Clinics (And How to Future-Proof Yours) In this episode, Danny explains why traditional insurance-based physical therapy clinics are slowly dying—and what you can do about it. He breaks down the rise of burnout, declining reimbursements, and increasing provider turnover, and why now more than ever, hybrid and cash-…
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Ep826 | The Perfect Weekly Schedule For Cash-Based PT Owners
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31:44
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31:44How to Structure Your Week for Maximum Efficiency as a Clinic Owner In this episode, Danny shares the weekly time-blocking strategy that helped him build and run a thriving cash-based PT clinic—without burning out. If you're running around reacting to your schedule instead of designing it, this is a must-listen. You'll learn how to create a focused…
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Ep825 | United Health Fraud and What It Means For Cash-Based PT Clinics
13:31
13:31
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13:31Why UnitedHealth's Criminal Investigation Is Fueling the Cash Practice Movement In this episode, Danny, founder of PT Biz, exposes the major criminal investigation into UnitedHealth and breaks down how their alleged Medicare Advantage fraud is creating the perfect storm for the rise of cash-based healthcare. With the Department of Justice involved …
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Ep824 | The Cash-Based PT Clinic Silent Killer
36:40
36:40
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36:40The #1 Killer of Cash Practices In this episode, Danny breaks down the biggest threat facing cash-based and hybrid physical therapy practices today: shrinking net profit margins. With over 1,000 clinics supported through PT Biz, he’s seeing more business owners getting squeezed by rising expenses, stagnant revenue per provider, and mounting fatigue…
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Ep823 | The 100K Clinician Formula: Rates, Sessions and Overhead
15:20
15:20
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15:20The $100K Per Year Clinical Formula In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax income—with just 15 visits a week. 🎯 Key Takeaways: 1. The $100K Goal Is Common—and Achievable Many PTs go out on their own hoping to hit a $100K income. I…
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Ep822 | How To Use Your Business To Never Pay For Travel Ever Again
57:44
57:44
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57:44How to Travel for Free Using Credit Card Points In this episode, Dr. Danny Matta shares how clinic owners can travel—sometimes internationally—for nearly free by leveraging the power of credit card points. Whether you’re booking a snowboarding trip to Utah or sending your spouse to Europe, this guide will show you how to make it happen by using poi…
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Ep821 | How To Respond When Patients Say: "I'll Just Use My Insurance"
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16:31
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16:31How to Respond When a Patient Says, “I Just Want to Use My Insurance” In this episode, Dr. Danny Matta breaks down one of the most common (and frustrating) objections in the cash-based PT world—when a patient says, “I want to use my insurance.” Learn how to respond with confidence, empathy, and strategy. 🎯 Key Takeaways: 1. The Landscape Has Change…
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Ep820 | The Keys To A Great PT Clinic Website WIth Jeremy Dupont
44:20
44:20
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44:20Optimizing Your Cash PT Clinic Website with Jeremy Dupont Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch) 🔎 Episode Summary In this episode, Danny sits down with Jeremy Dupont to break down what it really takes to build a high-performing website for your cash or hybrid physical therapy clinic. From converting site visitors to dominating l…
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Ep819 | The 3 Most Common Pricing Mistakes In Cash-Based PT Clinics
13:33
13:33
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13:33The 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them) In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, li…
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Ep818 | Who The Home Run Clinic Is Perfect For
26:46
26:46
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26:46The Clinician’s Compass Part 3: Is the Home Run Practice the Big Swing You’re Meant to Take? In this final episode of the Clinician’s Compass series, Doc Danny breaks down the most ambitious practice model of the three: the Home Run Practice. This model is built for growth-focused entrepreneurs who want to scale fast, build teams, dominate their ma…
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Ep817 | Who The Auto-Pilot Practice Is Perfect For
27:54
27:54
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27:54The Clinician’s Compass Part 2: Is the Autopilot Practice the Right Fit for You? In this episode, Doc Danny continues his 3-part series based on his new book, The Clinician’s Compass. This time, he explores the Autopilot Practice—the most popular model among PT Biz clients. It’s built for clinicians who want time freedom, financial stability, and a…
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Ep816 | Who The Lifestyle Clinic Is Perfect For
24:55
24:55
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24:55The Clinician’s Compass Part 1: Is a Lifestyle Practice Right for You? In this episode, Doc Danny kicks off a 3-part series on his new book, The Clinician’s Compass. This first installment focuses on the lifestyle practice—a business model built for clinicians who want more freedom, flexibility, and fulfillment without the pressure of scaling a lar…
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Ep815 | The 3-Month Test- Are You Living The Life You Really Want?
15:40
15:40
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15:40Living With Intention: The 3-Month Exercise That Can Change Your Life What would you do differently if you only had three months left to live? In this powerful solo episode, Doc Danny shares the mindset shift that changed the course of his career—and his life. It’s not just about business strategy—it’s about living with urgency, clarity, and purpos…
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Ep814 | How Smart Clinic Owners Finance Growth
23:26
23:26
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23:26Funding Your PT Clinic Expansion: SBA Loans vs. Lines of Credit Thinking about expanding your clinic but unsure how to finance it? In this episode, Doc Danny breaks down the two most common and effective ways to fund growth: lines of credit and SBA expansion loans. 🔑 Key Takeaways Preserve Your Cash – Cash is your business's lifeline. Instead of bo…
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Ep813 | Why So Many Physical Therapists Are Starting Cash-Based Clinics
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16:54
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16:54Why So Many Clinicians Are Going Cash-Based Feeling stuck in the clinic grind? You’re not alone. In this heartfelt solo episode, Doc Danny explores the biggest shift in physical therapy today: why more clinicians than ever are going cash-based—and what’s driving them to make the leap. 🔑 Key Takeaways: The PT Dream Job Isn’t What Was Promised – Many…
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Ep812 | Running a PT Clinic In Uncertain Times: How To Stay Resilient and Ready For What's Next
43:34
43:34
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43:345 Ways to Thrive During Economic Uncertainty You don’t need to panic when the economy shifts. In this episode, Doc Danny breaks down how cash-based clinic owners can survive—and thrive—during uncertain times. He’s been through this before, and what he shares is based on real data from hundreds of practices he works with every month. 🔑 Key Takeaways…
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Ep811 | 7 No-Cost Ways To Get New Patients This Month
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12:01You don’t need a huge ad budget to fill your schedule. In this episode, Doc Danny shares 7 totally free ways to start getting patients—fast. These tactics are perfect if you're in the early stages of your clinic, trying to get scrappy, or just moved to a new area. He breaks them down in under 7 minutes, with no fluff—just practical, actionable step…
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Ep810 | Local SEO For Physical Therapy Clinics: Get Found & Fully Booked Without Ads
28:52
28:52
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28:52When someone searches “physical therapy near me” or “PT for runners,” does your clinic show up on Google’s first page? If not, you’re missing 80% of potential patients. In this episode, Doc Danny breaks down 5 local SEO tactics that actually work—and best of all, they’re totally free. He also shares how to get your time back using AI so you can act…
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Ep809 | The Frisbee Lesson: Two Essential Traits For PT Entrepreneurs
12:34
12:34
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12:34In this episode, Doc Danny—founder of Physical Therapy Biz—shares the two non-negotiable traits you need to succeed in business and in life. They’re not fancy strategies or marketing hacks. They’re human qualities that, when developed together, create a powerful foundation for long-term success. This isn’t fluff. It’s about building a practice—and …
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Ep808 | How To Crush The First Visit In A Cash-Based PT Clinic
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48:50
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48:50🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—explains why undercharging is quietly wrecking your cash-based clinic. Whether you’re at $100 or $300 per session, this episode dives into how pricing isn’t just about fairness—it’s about survival, growth, and scale. Most clinicians undervalue themselves. That mindset trickles into every…
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