The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.
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Digitaldesign Podcasts
A podcast about all things design, data visualization, usability, dashboard design and the classical Alan Cooper's dancing bear by Mudassir Azeemi. This podcast will put a focus on people who are designers, creative-entrepreneurs, and makers; cover design events and meetups, and discuss topics that are relevant to the design community around the globe. #dataviz #dashboard #designthinking #servicedesign #experiencedesign #customerexperience #digitaldesign #usability www.twitter.com/garajstudio
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A podcast about all things design, experience and usability in Pakistan by Imran Hussain and Dr. Suleman Shahid. This show will put a spotlight on people working within the field of design in Pakistan; cover local design events and meetups; and discuss topics that are relevant to the design community within Pakistan. #designthinking #servicedesign #experiencedesign #customerexperience #digitaldesign --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design in Pakist ...
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S3 Ep6 Gavin Strange on passion projects, creativity and inspiration
1:12:31
1:12:31
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1:12:31In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night.In the show Gavin and Liz talk about:- Gavin’s roots in the design industry- Gavin’s recent passion projects- Branding passion projects- Where he …
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Naomi White on creating brands for social-good businesses
1:06:14
1:06:14
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1:06:14In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations.In the show Naomi and Liz talk about:- Redesigning the Branded by Naomi website- What makes a social-good business- Challenges wor…
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Hillary Weiss on branding ourselves, finding our niche, and defining our strategy
1:01:48
1:01:48
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1:01:48In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites.In the show Hillary and Liz talk about:- Branding ou…
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Lizzie Benton on aligning brand and company culture
38:23
38:23
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38:23In this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture.In the show Lizzie and Liz discuss:- What a good company culture looks like- How company culture influences customer perception- Employer branding- At …
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Max Ottignon of Ragged Edge on designing the Bulb Energy Brand
50:42
50:42
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50:42In this episode Liz chats to Max Ottignon.Max is the co-founder of Ragged Edge a branding agency based in London. They help their clients achieve the improbable by creating innovative and game changing brands. They work with industry leaders such as Grey Goose and Google as well as fast scaling companies such as Bulb Energy and the e-scooter compan…
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Chiara Aliotta on brand strategy, market focus and brand storytelling.
1:04:32
1:04:32
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1:04:32In the first episode of Season 3, I’m delighted to be joined by Chiara Aliotta.Chiara is the mind and the face behind Until Sunday. She is an Italian award-winning designer with many years of experience as a graphic designer, art director and brand consultant. Her work is creative, emotionally involving and detail-obsessed.Chiara describes herself …
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S2 Ep6 Christopher Murphy on product storytelling, writing for designers and content marketing
1:08:00
1:08:00
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1:08:00On today's show Liz welcomes the wonderful Christopher Murphy AKA Fehler.Chris describes himself as a designer, writer and speaker. But he is so much more than that as any of his followers and students will testify to. He is a latter day polymath - sharing his extensive knowledge on all things from UI/UX, writing, product storytelling, and art - to…
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8: A Conversation with Mudassir Azeemi (Wells Fargo)
42:13
42:13
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42:13In this episode, co-hosts Imran Hussain and Suleman Shahid talk with Mudassir Azeemi about how he was inspired to switch from software development to UX design and went on to work at Wells Fargo. They also talk about how he introduced writing in Urdu through his Urdu Writer app, his role in introducing the Urdu font on Apple’s iOS platform and more…
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S2 Ep5 Ben Walker on hiring in a designer and how a brand is interpreted in digital marketing terms
53:33
53:33
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53:33On today's show Liz chats to Ben Walker of digital marketing agency Arise. Liz and Ben discuss what its like to hire in a brand designer (Liz) as a creative agency, what brand means in terms of digital marketing, strategies for discovering a client's values and tone of voice, relationship building with clients and tons more.…
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S2 Ep4 Kylie Timpani on brand flexibility, her branding evolution and digital brand design
1:01:24
1:01:24
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1:01:24On today's show Liz chats to Kylie Timpani. Kylie is an outstanding designer based in San Francisco.In this episode we discuss the elements of what makes a brand, the evolution of Kylie's brand design journey, how it's important for designers to be able to code, a digital first approach to branding and creating identities on the fly, responsive log…
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S2 Ep3 Sean Johnson on the roll of UX in design and asking the right questions
35:57
35:57
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35:57On today's show we have Sean Johnson. Sean is a UX Consultant and Designer, Type Designer and host of The Freelance Web (with me!).In this episode we discuss the roll UX plays in designing a brand, how end users can tell you more about a brand than the client, how to use client feedback and surveys on small projects, how to ask the right questions,…
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S2 Ep2 - Katherine Cory on her processes, 'No BS' branding and working with less sexy clients
54:28
54:28
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54:28On today's show I am joined by Katherine Cory. Katherine is a brand and website designer based in Manchester.In this episode we discuss 'No BS' branding, working with less sexy clients, Katie's processes, not shaming clients with lower budgets, business challenges brand designers face, structuring your day and working with a chronic illness. Plus t…
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S2 Ep 1 - Matt Hamm on branding, processes and creating identities that stand the test of time
1:03:15
1:03:15
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1:03:15In the first episode of Season 2 I'm delighted to be joined by Matt Hamm. Matt is an Illustrator, Art Director, Brand Designer, UI Designer and the Creative Director at Supereight Studio.In the show we discuss brand and identity design, Matt's processes, responsive logos, brand guidelines, creating identities that stand the test of time and how muc…
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This is the intro of my upcoming podcast. Soon I will be interviewing awesome designers, ceos and founders and makers! Stay tune. A design studio from a tiny town of Mountain House from the golden state of California.
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7: A Conversation with Ali Murtaza (Ricult)
1:10:29
1:10:29
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1:10:29In this episode, co-hosts Imran Hussain and Suleman Shahid talk with Ali Murtaza about why he became a designer, his design educational experiences in Pakistan and the US, agritech, his current role at Ricult and more. Don’t forget to check out the behind-the-scenes segment at the end of the podcast episode and the show notes below.---TAGSricult, m…
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In this episode, Imran Hussain talks with Dr. Suleman Shahid about the first VR Facebook Innovation Lab in Pakistan based at LUMS, the Lab’s vision for creating a VR ecosystem and community, and the first and biggest Facebook developer conference outside Facebook HQ which was held at LUMS, Lahore. Also, don’t forget to check out the behind-the-scen…
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5: A Conversation with Maheen Sohail (Facebook)
47:02
47:02
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47:02In this episode, co-hosts Imran Hussain and Suleman Shahid chat with Maheen Sohail who is a Product Designer on Facebook’s Social VR Team. Topics include Maheen’s multi-disciplinary journey towards design, her current work and role at Facebook, social VR experiences, ethics in design, and more. Don’t forget to check out the behind-the-scenes segmen…
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S1 Ep 6 - Michael Bierut on the process behind and the reaction to the redesign of the Slack logo
57:15
57:15
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57:15Today I am honoured to have as my guest Michael Bierut of Pentagram New York. Michael and I discuss Pentagram's process behind the recent redesign of Slack's identity, the reaction of the design industry, Michael's involvement in the design of Hillary Clinton's 2016 Presidential Campaign logo, the power and passivity of a logo and the beauty of des…
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S1 Ep 5 - Rachel Shillcock on entrepreneurship, empowering clients and brand values
1:03:27
1:03:27
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1:03:27In this episode Liz and Rachel discuss taking a less traditional more entrepreneurial approach to branding for clients, about how brand values can be used as a decision making tool, creating passive income and how education and empowerment can be strong tools for attracting new clients.By Elizabeth Elcoate
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S1 Ep 4 - Andy Clarke on branding through content, storytelling and an editorial approach
54:23
54:23
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54:23In this episode Liz chats to Andy Clarke about creating interesting designs and stronger brands through storytelling, illustration and content. They discuss taking an editorial approach to design and getting to the route of a customer's visceral needs. They also ramble... quite a lot.By Elizabeth Elcoate
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S1 Ep 3 - Laura Kalbag on ethical design, inclusivity and accessibility, and diversity
46:50
46:50
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46:50In this episode Laura and Liz discuss ethical brand design, toxic technology and dark patterns, the need for tech industry diversity, accessibility and inclusivity, how we can be more ethical as designers, how we need to make sure we are working with ethical companies and lots moreBy Elizabeth Elcoate
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S1 Ep 2 - Jon Hicks on logo design, his processes, responsive logos and digital first design
1:02:56
1:02:56
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1:02:56This week's guest needs no introduction, I'm joined by Jon Hicks one of the most well known and respected designers in the UK. In the show we discuss logo brand design, Jon's processes, responsive logos, brand guidelines, digital first logo design and our favourite comedies.By Elizabeth Elcoate
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Ep 1 - Mike Kus on designing for digital, processes and inspiration
58:11
58:11
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58:11My very first guest on the Elastic Brand is none other than designer extraordinaire Mike Kus. In this interview we discuss how Mike got into designing brands for the web, his processes, best practices, inspiration, does digital brand design exist and much more.By Elizabeth Elcoate
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Welcome to the Elastic Brand! Here's a quick intro from your host Liz Elcoate as to what you can expect over the coming episodes.By Elizabeth Elcoate
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4: A Conversation with Ahmed Riaz (Logitech)
53:09
53:09
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53:09In this episode, our hosts Imran Hussain and Suleman Shahid chat with Ahmed Riaz, Head of UX Strategy at Logitech, based in California, USA. Topics include Ahmed’s journey towards design, his time at Frog Design and his current work at Logitech where he’s overseeing transformative products. Don’t forget to check out the outtakes at the end of the p…
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3: A Conversation with Hasan Habib (Designist)
56:03
56:03
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56:03In this episode, our host Imran Hussain chats with Hasan Habib, founder of Designist - an experience design firm based in Karachi, Pakistan. Topics include bringing back urban planners from the dead, Hasan’s design education and professional journey, award-winning projects, research-based design and a strange new phenomenon known as ‘Kabootarfest’.…
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Imran Hussain and Suleman Shahid discuss World Usability Day which is commemorated around the world every year in November. The theme for this year’s event was ‘Design for Good or Evil’.---KEYWORDSworld usability day, usability professionals association, upa, symposium, lums, lahore, pakistan, design, usability, good, bad, evil, three mile island, …
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1: A Conversation With Suleman Shahid (LUMS)
36:05
36:05
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36:05We kickoff the Design Baithak podcast - a show about all things, design, experience and usability in Pakistan - hosted by Imran Hussain and Suleman Shahid. Our first episode profiles Suleman who teaches and conducts research at LUMS.---KEYWORDSDoors, epiphany, teaching, research, LUMS, UX Pakistan, CHISEL, INDEX, student design society, assistive t…
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