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The Elastic Brand

Elizabeth Elcoate

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The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.
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Garaj Studio Podcast

Mudassir Azeemi

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A podcast about all things design, data visualization, usability, dashboard design and the classical Alan Cooper's dancing bear by Mudassir Azeemi. This podcast will put a focus on people who are designers, creative-entrepreneurs, and makers; cover design events and meetups, and discuss topics that are relevant to the design community around the globe. #dataviz #dashboard #designthinking #servicedesign #experiencedesign #customerexperience #digitaldesign #usability www.twitter.com/garajstudio
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Design Baithak

Design Baithak

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A podcast about all things design, experience and usability in Pakistan by Imran Hussain and Dr. Suleman Shahid. This show will put a spotlight on people working within the field of design in Pakistan; cover local design events and meetups; and discuss topics that are relevant to the design community within Pakistan. #designthinking #servicedesign #experiencedesign #customerexperience #digitaldesign --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design in Pakist ...
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In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night.In the show Gavin and Liz talk about:- Gavin’s roots in the design industry- Gavin’s recent passion projects- Branding passion projects- Where he …
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In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations.In the show Naomi and Liz talk about:- Redesigning the Branded by Naomi website- What makes a social-good business- Challenges wor…
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In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites.In the show Hillary and Liz talk about:- Branding ou…
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In this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture.In the show Lizzie and Liz discuss:- What a good company culture looks like- How company culture influences customer perception- Employer branding- At …
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In this episode Liz chats to Max Ottignon.Max is the co-founder of Ragged Edge a branding agency based in London. They help their clients achieve the improbable by creating innovative and game changing brands. They work with industry leaders such as Grey Goose and Google as well as fast scaling companies such as Bulb Energy and the e-scooter compan…
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In the first episode of Season 3, I’m delighted to be joined by Chiara Aliotta.Chiara is the mind and the face behind Until Sunday. She is an Italian award-winning designer with many years of experience as a graphic designer, art director and brand consultant. Her work is creative, emotionally involving and detail-obsessed.Chiara describes herself …
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On today's show Liz welcomes the wonderful Christopher Murphy AKA Fehler.Chris describes himself as a designer, writer and speaker. But he is so much more than that as any of his followers and students will testify to. He is a latter day polymath - sharing his extensive knowledge on all things from UI/UX, writing, product storytelling, and art - to…
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In this episode, co-hosts Imran Hussain and Suleman Shahid talk with Mudassir Azeemi about how he was inspired to switch from software development to UX design and went on to work at Wells Fargo. They also talk about how he introduced writing in Urdu through his Urdu Writer app, his role in introducing the Urdu font on Apple’s iOS platform and more…
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On today's show Liz chats to Ben Walker of digital marketing agency Arise. Liz and Ben discuss what its like to hire in a brand designer (Liz) as a creative agency, what brand means in terms of digital marketing, strategies for discovering a client's values and tone of voice, relationship building with clients and tons more.…
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On today's show Liz chats to Kylie Timpani. Kylie is an outstanding designer based in San Francisco.In this episode we discuss the elements of what makes a brand, the evolution of Kylie's brand design journey, how it's important for designers to be able to code, a digital first approach to branding and creating identities on the fly, responsive log…
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On today's show we have Sean Johnson. Sean is a UX Consultant and Designer, Type Designer and host of The Freelance Web (with me!).In this episode we discuss the roll UX plays in designing a brand, how end users can tell you more about a brand than the client, how to use client feedback and surveys on small projects, how to ask the right questions,…
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On today's show I am joined by Katherine Cory. Katherine is a brand and website designer based in Manchester.In this episode we discuss 'No BS' branding, working with less sexy clients, Katie's processes, not shaming clients with lower budgets, business challenges brand designers face, structuring your day and working with a chronic illness. Plus t…
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In the first episode of Season 2 I'm delighted to be joined by Matt Hamm. Matt is an Illustrator, Art Director, Brand Designer, UI Designer and the Creative Director at Supereight Studio.In the show we discuss brand and identity design, Matt's processes, responsive logos, brand guidelines, creating identities that stand the test of time and how muc…
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In this episode, co-hosts Imran Hussain and Suleman Shahid talk with Ali Murtaza about why he became a designer, his design educational experiences in Pakistan and the US, agritech, his current role at Ricult and more. Don’t forget to check out the behind-the-scenes segment at the end of the podcast episode and the show notes below.---TAGSricult, m…
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In this episode, Imran Hussain talks with Dr. Suleman Shahid about the first VR Facebook Innovation Lab in Pakistan based at LUMS, the Lab’s vision for creating a VR ecosystem and community, and the first and biggest Facebook developer conference outside Facebook HQ which was held at LUMS, Lahore. Also, don’t forget to check out the behind-the-scen…
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In this episode, co-hosts Imran Hussain and Suleman Shahid chat with Maheen Sohail who is a Product Designer on Facebook’s Social VR Team. Topics include Maheen’s multi-disciplinary journey towards design, her current work and role at Facebook, social VR experiences, ethics in design, and more. Don’t forget to check out the behind-the-scenes segmen…
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Today I am honoured to have as my guest Michael Bierut of Pentagram New York. Michael and I discuss Pentagram's process behind the recent redesign of Slack's identity, the reaction of the design industry, Michael's involvement in the design of Hillary Clinton's 2016 Presidential Campaign logo, the power and passivity of a logo and the beauty of des…
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In this episode Liz and Rachel discuss taking a less traditional more entrepreneurial approach to branding for clients, about how brand values can be used as a decision making tool, creating passive income and how education and empowerment can be strong tools for attracting new clients.By Elizabeth Elcoate
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In this episode Liz chats to Andy Clarke about creating interesting designs and stronger brands through storytelling, illustration and content. They discuss taking an editorial approach to design and getting to the route of a customer's visceral needs. They also ramble... quite a lot.By Elizabeth Elcoate
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In this episode Laura and Liz discuss ethical brand design, toxic technology and dark patterns, the need for tech industry diversity, accessibility and inclusivity, how we can be more ethical as designers, how we need to make sure we are working with ethical companies and lots moreBy Elizabeth Elcoate
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This week's guest needs no introduction, I'm joined by Jon Hicks one of the most well known and respected designers in the UK. In the show we discuss logo brand design, Jon's processes, responsive logos, brand guidelines, digital first logo design and our favourite comedies.By Elizabeth Elcoate
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In this episode, our hosts Imran Hussain and Suleman Shahid chat with Ahmed Riaz, Head of UX Strategy at Logitech, based in California, USA. Topics include Ahmed’s journey towards design, his time at Frog Design and his current work at Logitech where he’s overseeing transformative products. Don’t forget to check out the outtakes at the end of the p…
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In this episode, our host Imran Hussain chats with Hasan Habib, founder of Designist - an experience design firm based in Karachi, Pakistan. Topics include bringing back urban planners from the dead, Hasan’s design education and professional journey, award-winning projects, research-based design and a strange new phenomenon known as ‘Kabootarfest’.…
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Imran Hussain and Suleman Shahid discuss World Usability Day which is commemorated around the world every year in November. The theme for this year’s event was ‘Design for Good or Evil’.---KEYWORDSworld usability day, usability professionals association, upa, symposium, lums, lahore, pakistan, design, usability, good, bad, evil, three mile island, …
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We kickoff the Design Baithak podcast - a show about all things, design, experience and usability in Pakistan - hosted by Imran Hussain and Suleman Shahid. Our first episode profiles Suleman who teaches and conducts research at LUMS.---KEYWORDSDoors, epiphany, teaching, research, LUMS, UX Pakistan, CHISEL, INDEX, student design society, assistive t…
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