Best Digital Marketing For Spas Podcasts (2025)

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What platform should I use for my site? 13:35

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5d ago13:35

13:35

💻 What Platform Should I Use for My Med Spa Website? Your website might look amazing — but is it actually helping you book more patients? Choosing the right platform is one of the most critical decisions for your med spa’s online success. The wrong platform can make it harder to showcase your services, manage bookings, or implement marketing strate…

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Designing the Digital Face of Aesthetics 24:47

5h ago24:47

24:47

🎨 Your brand’s digital presence is more than just a logo or color palette — it’s the first impression that shapes how patients see and trust your practice. In this episode of Moving the Needle, Chris talks with Livilla Latini, a graphic designer specializing in digital marketing for aesthetics and wellness practices. Together, they explore how thou…

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Lead Lamp Podcast Episode 57: Lauren and Julie Moore of Moore Desserts 38:57

1h ago38:57

38:57

Tune in this week to hear a sweet success story from Central PA! Brett sits down and talks with Julie and Lauren Moore, the mother-daughter team behind Moore Desserts. They discuss their unorthodox journey into the sweet world of desserts. Hear how they turned a home kitchen project into a thriving local bakery known for stunning floral cupcakes, w…

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Lead Lamp Podcast Episode 56: Ash Zimmerman, The Plant Witch 35:24

15d ago35:24

35:24

In this episode of The Lead Lamp Podcast, Brett sits down with Ash Zimmerman, the creative mind behind The Plant Witch, a new shop in the heart of downtown Harrisburg’s Strawberry Square. Ash shares her journey from casually thrifting plants and pots to unexpectedly launching a brick-and-mortar business built around sustainability, mindfulness, and…

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10 Conversion Triggers Every Med Spa Website Needs to Book More Patients 9:02

17d ago9:02

9:02

🎙️ 10 Conversion Triggers Every Med Spa Website Needs to Book More Patients Your website might look good — but is it actually converting visitors into booked appointments? Most med spas lose potential patients not because of bad traffic, but because their websites miss key psychological and strategic “conversion triggers” that drive people to take …

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Bascrete Technologies Bringing Three Exciting New Products to Market in 2025 22:45

1M ago22:45

22:45

In this latest episode of Pool Magazine Podcast, Vito Mariano, president of Basecrete Technologies, announces three exciting new products they're adding to their lineup: Nano-Set, Suede, and their fiberglass mesh system Basecrete Xtreme. With decades of experience and multiple plaster patents, Mariano explains how these innovations improve color re…

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Smarter Pools: Inside the Pentair IntelliFlo3® VSF Pump 16:19

23d ago16:19

16:19

Automation is changing the pool industry, and Pentair’s IntelliFlo3® VSF Pump is leading the charge. In this episode, Senior Product Manager Adam Key explains how this next-generation pump isn’t just about circulation — it’s a complete automation solution. We explore how WiFi connectivity enables homeowners to adjust schedules and monitor energy us…

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Building a Culture Based on Quality: Lessons from Regal Pools 34:51

29d ago34:51

34:51

From humble beginnings cleaning pools to co-founding one of Texas’s most respected luxury pool firms, Joshua Buzzell’s journey with Regal Pools is a masterclass in entrepreneurship and leadership. In this episode, he recounts how he and his partner Edwin Escobar built a culture of quality and accountability that propelled Regal into the Top 50 Pool…

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How to Spot Cookie-Cutter Marketing Strategies (And What to Do Instead) 9:15

1M ago9:15

9:15

🎙️ How to Spot Cookie-Cutter Marketing Strategies (And What to Do Instead) If your med spa’s marketing feels “off” — like your campaigns could belong to any clinic — you’re not imagining it. Too many agencies rely on cookie-cutter strategies that recycle the same ads, copy, and funnels across dozens of clients. In this episode, we’re exposing the s…

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Lead Lamp Podcast Episode 55: Elementary Coffee Co | Local Flavor, Global Inspiration 48:58

28d ago48:58

48:58

In this episode of the Lead Lamp Podcast, Brett sit down with Andrea Grove, founder of Elementary Coffee Co., to explore how a simple love of coffee grew into a thriving local brand and community hub in Harrisburg, PA. Andrea shares her journey from roasting coffee at home to opening at the Broad Street Market, surviving setbacks like a devastating…

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The $15 Trillion Shift 38:48

1M ago38:48

38:48

Do you have a comment about this topic... Send us a Text Message. Click here Ghenn Weeks is a commercial strategist with 26 years of turning post-funding pressure into profitable, repeatable growth. As founder of Ghenn Weeks Consulting Group, she often serves as a fractional CMO, installing the commercial spine that ties marketing to revenue. As co…

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AEO vs. GEO: What Med Spa Owners Need to Know About AI Visibility 11:18

2M ago11:18

11:18

AEO vs. GEO: What Med Spa Owners Need to Know About AI Visibility AI is changing the way patients search for and choose med spas. Tools like ChatGPT, Google Gemini, and Bing Copilot are shifting people away from the old list-style Google results and toward direct AI-powered answers. The question is: will your med spa show up when patients ask these…

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The Pool Marketing Playbook That Changed Everything: Marcus Sheridan 29:50

1M ago29:50

29:50

Marcus Sheridan, co-founder of River Pools and renowned marketing strategist, knows firsthand how content can save a business. In this episode, he shares how during the 2008 recession, transparency and answering customer questions online transformed River Pools into the most visited pool website in the world. We explore his “They Ask, You Answer” p…

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Why Isn’t My Digital Marketing Working? (Top 7 Reasons Med Spa Campaigns Fail) 9:10

2M ago9:10

9:10

📍 Why Isn’t My Digital Marketing Working? (Top 7 Reasons Med Spa Campaigns Fail) You’ve invested in ads, SEO, and social media—but the bookings just aren’t rolling in. Sound familiar? Too many med spa owners find themselves wondering why their digital marketing isn’t delivering the results they were promised. In this episode, we break down the 7 mo…

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Lead Lamp Podcast Episode 54: Making Waves in Central PA: The Goodall Pools & Spas Legacy 52:46

2M ago52:46

52:46

Dive into the story behind Goodall Pools & Spas, a family-owned business that has been creating sparkling water and lifelong memories in Central PA since 1962. In this episode of the Lead Lamp Podcast, Brett sits down with Rob Goodall and Katelyn from Goodall Pools & Spas to talk about the company’s rich history, how the pool industry has evolved o…

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Burned or Underwhelmed: How to Recover After a Bad Marketing Experience 10:59

2M ago10:59

10:59

📍 Burned or Underwhelmed: How to Recover After a Bad Marketing Experience Every med spa owner has been there—you invest in marketing, only to be left disappointed, overpromised, and under-delivered. Whether you’ve been burned by a flashy agency or felt underwhelmed by “one-size-fits-all” strategies, the fallout can stall your growth and shake your …

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Seasonal Slumps and Revenue Plateaus: How Med Spas Can Stay Profitable Year-Round 8:45

2M ago8:45

8:45

📍 Seasonal Slumps and Revenue Plateaus: How Med Spas Can Stay Profitable Year-Round Every med spa knows the struggle—one month your books are packed, the next you’re staring at gaps in the schedule. Seasonal slumps and revenue plateaus can feel like an unavoidable part of the business, but they don’t have to be. In this podcast, we break down the s…

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Pushing Boundaries With Large Panel Porcelain Tile, One on One With Bo Barnett 32:07

2M ago32:07

32:07

Bo Barnett of GBIV Designs joins us to talk about one of the biggest shifts happening in pool construction today — the move toward large-format porcelain panels. Known for his award-winning projects in Austin and beyond, Barnett explains why porcelain has become the material of choice for luxury builders and designers. He shares how large porcelain…

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Luxury in Glass: Experts Weigh-In on Bisazza Tile 36:08

2M ago36:08

36:08

Few materials say luxury like Bisazza glass tile, and in this episode, tile master Jimmy Reed of Rock Solid Tile and retailer Frank Vitori of AquaBlu Mosaics explain why. With over three decades of experience, Reed shares the artistry behind installing all-glass pools and why Bisazza remains a gold standard for high-end projects. Vitori contributes…

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Lead Lamp Podcast Episode 53: Behind the Curtain - How the Carlisle Theatre is Keeping Arts Alive 50:00

2M ago50:00

50:00

In this episode of the Lead Lamp Podcast, we sit down with Ashley Shade Byerts from the historic Carlisle Theatre to explore the magic, challenges, and community impact of this 1939 art deco gem. Ashley shares the theatre’s remarkable journey—from surviving closures and revitalization efforts to hosting concerts, plays, film series, and even ghost …

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How to Beat Competitors in the Google Maps 3-Pack 10:09

2M ago10:09

10:09

📍 How to Beat Competitors in the Google Maps 3-Pack Showing up in Google’s 3-Pack can make or break your med spa’s visibility. When someone searches for Botox, fillers, or laser treatments near them, those top three results are where most clicks (and bookings) happen. The question is—how do you get your med spa there? In this podcast, we break down…

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What You Should Know About the Customer Journey | Small Business Small Talk 20:30

3M ago20:30

20:30

Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated…

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How long before we see ROI? 10:52

3M ago10:52

10:52

⏳ How Long Before We See ROI from Med Spa SEO? Thinking about investing in SEO for your med spa but wondering when the results will actually show up? You’re not alone. Many owners expect instant wins, but the truth is—SEO is a long-term growth play. In this podcast, we break down realistic timelines for ROI, from the early ranking shifts you can ex…

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Lead Lamp Podcast Episode 52: Cakes for Canines, Community for Humans: Casey from Three Dog Bakery 48:15

3M ago48:15

48:15

In this episode of the Lead Lamp Podcast, we sit down with Casey, the owner of Three Dog Bakery in Mechanicsburg, PA, to hear the inspiring story behind her journey from science teacher to dog bakery entrepreneur. Casey shares how her love of dogs and a major life transition led her to open a bakery that celebrates pets as part of the family. We ta…

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Pool & Hot Tub Alliance in Partnership With POOLCORP Launch Women of Water 20:29

2M ago20:29

20:29

Women of Water, a new initiative developed by the PHTA (Pool & Hot Tub Alliance) in partnership with POOLCORP, seeks to connect, empower, and advocate for women in the pool, spa, and hot tub industry through community, education, and leadership development. WOW officially kicks off at this year's International Pool Spa Patio Expo in Las Vegas. To l…

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Med Spa SEO Pricing: What You Should Actually Expect to Pay (and Why It Matters) 11:47

3M ago11:47

11:47

💡 Med Spa SEO Pricing: What You Should Actually Expect to Pay (and Why It Matters) Confused about SEO pricing for your med spa? You’re not alone. With agencies charging anywhere from a few hundred to several thousand per month, it’s hard to know what’s fair—or what will actually deliver results. In this podcast, we break down what goes into SEO pri…

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Industry Insights With Teri Wiltshire of Master Pools Guild 14:18

2M ago14:18

14:18

As Executive Director of the Master Pools Guild (MPG), Teri Wiltshire has a global perspective on where the industry is headed. In this episode, she breaks down the factors driving rising pool costs — from labor shortages to inflation — and offers practical advice for builders on how to stay profitable while keeping projects on track. Wiltshire als…

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Learn Why Today's Leading Resorts Trust Deckology for Their Pool Decks 10:45

3M ago10:45

10:45

On this episode of Pool Magazine Podcast, we sit down with Sean West, founder and VP of Sales at Deckology, the company behind AquaFlex — the surfacing system trusted by luxury resorts like the Bellagio, Wynn, and Mandalay Bay. From the scorching pool decks of Las Vegas to high-end properties across the country, AquaFlex has become synonymous with …

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How to Choose the Right Marketing Agency for Your Med Spa 13:48

3M ago13:48

13:48

✨ How to Choose the Right Marketing Agency for Your Med Spa 🏥 Thinking about hiring a marketing agency but not sure who to trust? The wrong choice can drain your budget, stall growth, and keep you from attracting the clients you want. In this podcast, we reveal the red flags to watch out for, the must-ask questions before signing a contract, and ho…

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Inside PSP/Deck Expo 2025: What to Expect in Vegas 19:03

3M ago19:03

19:03

Each year, the International Pool | Spa | Patio Expo, co-located with Deck Expo, sets the tone for the industry — and 2025 in Las Vegas is shaping up to be the biggest yet. In this episode, Show Manager Megan Magaña shares what attendees can expect, from intensive pre-conference education with PHTA and Genesis to hands-on demos on the show floor. W…

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Pool Industry Council Publishes Landmark Study on Swimming Pool Equipotential Bonding 13:52

3M ago13:52

13:52

In this episode, we dive into a groundbreaking safety study on equipotential bonding, commissioned by the Pool Industry Council and conducted by John Antonelli in partnership with the Florida Swimming Pool Association. The report compared different bonding methods — including single copper wire, copper grids, and bonding within pool structures — to…

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Why Running Google Ads Without a Website Can Cost You Thousands 8:29

3M ago8:29

8:29

💰 Why Running Google Ads Without a Website Can Cost You Thousands 📉 Thinking of running Google Ads for your med spa without a proper website? You could be throwing away thousands of dollars in ad spend—and missing out on valuable clients. In this podcast, we break down why sending paid traffic to a weak or non-existent website kills your ROI, and w…

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Lead Lamp Podcast 51: Crafting Unforgettable Safaris: The Complete Safari Experience with Lutricia Eberly 1:03:25

3M ago1:03:25

1:03:25

In this episode of the Lead Lamp Podcast, we sit down with Latricia Eberly, founder of Complete Safaris, to hear how a passion for elephants turned into a business crafting once-in-a-lifetime African safari experiences. Latricia shares the incredible story of meeting her now–business partner, Anthony, in Kenya, the challenges of launching an intern…

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How Much Should You Budget for Digital Marketing in 2025 17:53

3M ago17:53

17:53

💰 How Much Should You Budget for Digital Marketing in 2025? 📈 Not sure how much to invest in SEO, Google Ads, or other online strategies for your med spa next year? In this video, we break down realistic budget ranges, where your money should go, and how to maximize ROI in 2025’s competitive market. From long-term visibility with SEO to fast client…

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Med Spa Marketing Compliance Crash Course with Christina Malik 50:11

3M ago50:11

50:11

📋 Confused about what you can and can’t say in your med spa marketing? In this video, Christina Malik breaks down the essential rules, regulations, and real-world risks every med spa needs to know. 💼⚖️ From HIPAA compliance to FTC advertising guidelines, we’ll cover how to promote your treatments ethically and legally—without risking fines or losin…

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SEO vs Google Ads for Med Spas: Which Should You Invest In First? 18:53

4M ago18:53

18:53

📈 Is your Med Spa struggling to choose between SEO and Google Ads? In this video, we break down the key differences, benefits, and ROI of both strategies—so you can decide where to invest first. 💰 From long-term growth with SEO to quick wins with Google Ads, we’ll cover what works best based on your goals, budget, and how soon you need bookings. Ge…

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Thinking Around Covers & Corners: A Pac-Man Style Spa 20:27

4M ago20:27

20:27

In this episode, we sit down with Todd Thomasson of Rockwater Farm Landscapes & Hardscapes to explore how they solved a complex design challenge with creativity and precision. Tasked with creating a modern pool and spa that accentuates the home, serves as an engaging focal point, and integrates seamlessly with an autocover system, they introduced a…

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Lead Lamp Podcast 50: Brewing Purpose: The Story Behind Barracks Baristas Coffee with Darrin Henry 1:00:08

4M ago1:00:08

1:00:08

In this episode of the Lead Lamp Podcast, we’re joined by Darren Henry, founder of Barracks Baristas Coffee, a veteran-owned coffee company with a mission far beyond the mug. Darren shares how his military career in the Pennsylvania National Guard inspired his entrepreneurial journey, how nearly burning his kitchen down helped him perfect his roast…

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Why Med Spa SEO Fails (And How to Fix It) 15:22

4M ago15:22

15:22

Is your Med Spa’s SEO strategy falling short? In this video, we break down *why Med Spa SEO often fails*—and exactly how to fix it. From overlooked Google Business Profile mistakes to weak content and poor local targeting, discover the critical gaps holding your med spa back from being found online. You’ll get expert insights and practical fixes to…

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15 Google Business Profile Post Ideas to Drive Med Spa Bookings 17:25

4M ago17:25

17:25

Is your Med Spa’s Google Business Profile working hard enough for you? In this video, we’ll share 15 proven post ideas that can help turn your listing into a local traffic magnet. Boost your visibility, attract more consultations, and increase bookings with strategic content that works. Don’t miss these expert tips to get found in local searches an…

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3 Marketing Mindsets for Success 19:34

4M ago19:34

19:34

➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms as well as on YouTube here: https://www.youtube.com/watch?v=W15SWiSoVaw&list=PLfrGu6aZ9uNyopCcBjKS68Sp_OY7IpduP Ready to take your local business to the next level? In this video, we break down three essential marketing mindsets to help you get fo…

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Lead Lamp Podcast 49: You're Not Broken: Midlife, Metabolism, & Myths Holding Women Back with Dr. Caissa Troutman 45:07

4M ago45:07

45:07

Dr. Caissa Troutman, quadruple board-certified MD and founder Midlife reMDy, joins Brett to get real about the science (and the stigma) surrounding women’s health, weight loss, hormones, and perimenopause. Dr. Troutman opens up about her personal health journey, burnout in the medical field, and why she turned her own struggles into a mission to he…

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Lead Lamp Podcast 48: From Backyard Obstacles to World Champions - Dexterity Depot 41:32

4M ago41:32

41:32

In this episode of the Lead Lamp Podcast, Brett Wiley sits down with Tim Dexter, founder of Dexterity Depot—a world-class Ninja Warrior, parkour, and chase tag training facility right here in Central PA. Tim shares how a childhood dream, sparked by early exposure to Ninja Warrior, turned into a thriving business that’s changing lives. From building…

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Marketing with Integrity: The Self-Coached Lawyer Approach 49:58

5M ago49:58

49:58

Do you have a comment about this topic... Send us a Text Message. Click here Whitney M. Harvey, Esq. is the founder of The Self Coached Lawyer, LLC, a coaching and consulting practice helping legal professionals reclaim purpose, balance, and well-being in their work. With 15 years of litigation experience, Whitney now blends her background as a pra…

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Google Business Profile Secrets: Is Your Med Spa Missing Out on Floods of Local Traffic? 13:38

5M ago13:38

13:38

Is your Med Spa’s Google Business Profile optimized for success? Learn how to turn your listing into a local traffic magnet and increase your consultations and bookings. Join us for expert tips on getting found in local searches and boosting your online visibility. Ready to grow your Med Spa? Let’s dive in! #TMSA #Themedspaagency #MedSpaMarketing #…

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Local SEO for Med Spas: How to Build Service Pages That Actually Convert 11:41

5M ago11:41

11:41

Want More Local Clients for Your Med Spa? It All Starts with SEO. In this episode, we dive deep into one of the most powerful (yet underused) growth strategies for med spas: local SEO—specifically, how to create high-converting service pages that rank and drive bookings. We’ll walk you through how to: Build pages that rank for local searches like “…

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Lead Lamp Podcast 47: Built on Sauce and Sacrifice: How Amici Pizza Rose to the Top 48:03

5M ago48:03

48:03

In this episode of the Lead Lamp Podcast, we sit down with Vinny Epifanotto, the passionate owner of Amici Pizza, to talk about what it really takes to build a beloved local pizza shop from the ground up. Vinny shares his journey—from growing up in Sicily and helping his father run pizza shops across Pennsylvania, to taking over the business and tu…

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Laser Hair Removal Marketing in 2025: Trends, SEO & Lead Gen Secrets for Med Spas 15:44

5M ago15:44

15:44

Laser hair removal isn’t just trending—it’s a goldmine for med spas. With over 823,000 monthly searches globally, this treatment outpaces Botox and fillers when it comes to consumer demand and lead potential. In this episode, we dive deep into why laser hair removal is one of the highest-converting services for med spas—and how you can capitalize o…

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Why Branding Matters (The 5 C's of Branding) 36:34

5M ago36:34

36:34

Do you have a comment about this topic... Send us a Text Message. Click here Renee McMullen is an accomplished marketing consultant with over 20 years of expertise in project management, marketing strategy, and event management. Currently, she provides tailored consulting services to small businesses, nonprofits, and individual entrepreneurs, speci…

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The Future of Pool Lighting Is Here – Meet IntelliVibe by Pentair Pool 14:18

5M ago14:18

14:18

Ready to make your backyard the envy of the neighborhood? In this episode, Pool Magazine editor Joe Trusty sits down with Pentair’s lighting guru, Jeff Zillmer, to discuss their brand-new IntelliVibe Lighting System—a game-changer that pumps out up to 15 million instant-change colors, lets you micro-dim in 1% increments, and demands a smaller footp…