Best DemandJen Podcasts (2025)

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How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen) 48:45

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25d ago48:45

48:45

#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen s…

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How Marketing Teams Are Using AI to Drive Pipeline 1:02:04

1d ago1:02:04

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315 | Jess Lytle (Head of Marketing at Exit Five) hosts a live roundtable with Morgan Cole (VP of Demand Gen at Red Canary), Lisa Cole (CMO at 2X), and Jean Cameron (Sr. Director of Field & Partner Marketing at Demandbase) on how B2B teams are using AI to drive pipeline and revenue. They share real examples of how marketers are identifying in-marke…

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How To Write Great Marketing Copy (And Generate More Ideas, Faster) 55:18

4d ago55:18

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314 | In this episode, Dmitry Shamis sits down with Dave to break down how Dave writes—the process behind emails, newsletters, landing pages, and posts that get attention. They talk about why Dave starts with the hook, why editing matters more than writing, and why most B2B marketing fails by trying to say too much. Dave also shares how podcasting …

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How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong 56:49

8d ago56:49

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#313 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong…

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How to Do Better Email Marketing 1:03:31

11d ago1:03:31

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#312 | Jess Lytle (Head of Marketing at Exit Five) hosts a roundtable with a group of email experts on what’s actually working in email, SMS, and in-app messaging right now. They dig into AI’s impact on the inbox, how to sound human when everyone’s using the same tools, and why relevance beats volume. The group also breaks down how to personalize w…

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Five Marketing Principles That Matter More Than AI 38:13

15d ago38:13

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#311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quick November breakdown from real life - recapping the Exit Five team trip to Arizona, a big leadership update at the company, and covering five timeless marketing principles that matter more than ever (…

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Freight Marketing: Social Media, Strategy, and AI with Michelle LeBlanc | FR8 Marketing Gurus Podcast 50:35

17d ago50:35

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Send us a text In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michelle LeBlanc, Founder of Drop & Hook, to talk about how freight marketing is evolving in 2025 — and where it’s heading next. They dive into what’s working in logistics marketing, how social media is transforming B2B visibility, and how AI is changing the gam…

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How to be Irreplaceable in B2B Marketing (with Josh Lowman) 1:01:25

18d ago1:01:25

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#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong, and how the best brands win by owning a spot in the customer’s mind. They get into the four real paths to category leadership, the trap of “fake” category …

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How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy) 55:31

22d ago55:31

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#309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). April pulls from working with 300+ tech companies to unpack the real patterns behind winning positioning from calling out competitors’ nonsense to teaching buyers what actually matters, avoiding category-…

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Building Relationships That Drive Revenue | Michael Jenkins, Wheelhouse Logistics | Free Marketing Gurus Podcast 53:45

25d ago53:45

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Send us a text In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michael Jenkins, General Manager at Wheelhouse Logistics, to talk about the real side of building a business in today’s logistics market — from startup challenges to personal branding, authentic relationships, and leading with transparency. Michael shares how he…

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Should You Invest in Community? 40:15

29d ago40:15

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#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move the Needle. She did an interview with Dave focused on community building. They cover how Exit Five grew 80 percent by operating more like a startup than a Slack group. Dave gets into the truth of bui…

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What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor 50:35

1M ago50:35

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#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CMO, UserGems), and Natalie Taylor (Head of Marketing, Capsule) for a leadership panel breaking down what’s working in B2B marketing. They get into events that reliably create pipeline, outbound that st…

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The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim) 45:08

1M ago45:08

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#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn’t flame out on day one. She gets into the messy reality of…

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The B2B Buying Experience With AI: What Changes? 1:02:51

1M ago1:02:51

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#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), and Aditya Vempaty (VP of Marketing, MoEngage) for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer …

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The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples) 53:57

1M ago53:57

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#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Examples and one of the best copywriters on the internet, shared a masterclass on storytelling, creativity, and writing marketing that actually connects—showing how to find great ideas, turn real storie…

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AI SEO Strategy: The Author-Led Playbook That Works (with Wesley Gehman, Web Studios) 1:05:12

2M ago1:05:12

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Send us a text Search isn’t dead—it’s multiplying. Google, Bing, ChatGPT, Gemini, Perplexity… your buyers are searching everywhere, and the old SEO playbook doesn’t cut it anymore. In this episode, Jennie Malafarina from Virago Marketing sits down with Wesley Gehman of Web Studios to unpack how AI is reshaping search and what smart marketers are do…

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From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo 45:48

2M ago45:48

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#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hyp…

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Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified) 1:00:59

2M ago1:00:59

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#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it’s like leading marketing at one company for six years (and why most of her team has been there just as long). We got into how product launches are the glue that hold their marketing together, what agentic marketing really means for the future, why out…

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What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words) 50:36

2M ago50:36

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#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a killer talk on “What Your Messaging Is Missing,” breaking down why most B2B copy sounds the same and how to close the meaning gap by fo…

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GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners 48:34

2M ago48:34

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#299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-founder and CEO of GTM Partners and expert in GTM strategy. He shared a great session on building a repeatable GTM Operating System for sustainable growth, offering insight from 100 companies on what s…

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I Answered 15 Questions About Work and Life from the Exit Five Team 31:58

2M ago31:58

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#298 Q&A | OK I asked my team for some questions; a bit of a mailbag type of episode. So I sat down solo for this one and answered 15 questions from the Exit Five team about work, life, marketing, and everything in between. We got into everything from my daily routine and how I think about LinkedIn, to the best career advice I’ve ever gotten, what …

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Overcoming Obstacles & Finding Purpose: A Raw Conversation on Mental Resilience 57:43

2M ago57:43

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Send us a text In this deeply personal episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Nick Klingensmith from Stride Motivation for an unfiltered conversation about overcoming obstacles, finding purpose, and building mental resilience in both personal and professional life. What You'll Learn: How to reframe challenges as oppor…

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From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast 57:26

2M ago57:26

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#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she’s built and scaled Goldcast’s marketing org, the shift from PLG to sales-led, and why she believes great CMOs play the long game. Timestamps (00:00) - – Intro (03:08) - – Kelly’s path from Hong Kong to Boston (06:…

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Live from LGA my NYC Recap 10:04

2M ago10:04

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Hey it's me live from the airport, LGA to be exact. Sorry for the poor audio, my AirPods make it way worse than just talking into the phone, now I know. But we cleaned it up a bit. Recapping our NYC event if you missed it, talking about the ROI of hanging out in person and what's next. Join 50,0000 people who get our Exit Five Newsletter here: http…

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Mastering Messaging, Copy, and Clarity with Emma Stratton 53:30

2M ago53:30

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#295 Messaging | Dave is joined by Emma Stratton, founder of Punchy, where she helps B2B tech companies sharpen their positioning and write messaging that actually connects. Emma’s worked with hundreds of teams to cut through vague, abstract copy and turn it into language buyers instantly get. Dave and Emma cover: How to go from vague to punchy usi…

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Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon 57:46

2M ago57:46

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#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/drive Timestamps (00:00) - – Intro (02:08) - – Why even…

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Email vs. Real Mail 15:38

2M ago15:38

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#293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct mail, the Dream 100, and a smart lesson from a non-B2B marketer. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marke…

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Traveling and The ROI of Events 11:47

2M ago11:47

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#291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning before heading to NYC for the Exit Five meetup. I talk about my goals for the week, our plans, why we're hosting a dinner, the value of meeting in-person, remote vs. in office wor…

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Beyond Copy: How To Use AI to Build GTM Systems That Scale 57:18

2M ago57:18

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#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement. Dave, Dan, and Eoin cover: How to use Clay, Zap…

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When Tech Gets Boring Make It a Story 1:04:09

2M ago1:04:09

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Send us a text In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Mike Marut, Marketing Manager at Revenova, to explore how his background as a TV reporter is revolutionizing marketing in the logistics industry. What You'll Learn: How storytelling techniques from journalism translate to freight tech marketing Why focusing…

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Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2 55:30

3M ago55:30

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#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software m…

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Marketing in the Age of AI: CMOs Separating the Hype from What’s Real 1:04:15

3M ago1:04:15

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#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how lea…

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AI in Warehousing: Computer Vision, Safety & Quality with Aaron Hatfield | Arvist AI 59:50

3M ago59:50

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Send us a text Join host Jennie Malafarina as she sits down with Aaron Hatfield, Director of Sales at Arvist AI, for an insightful discussion about AI's practical applications in warehousing operations, the current state of freight, and why relationships still trump technology. In this episode, you'll discover: 👁️ Computer Vision in Action - How AI…

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Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney 41:55

3M ago41:55

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#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting b…

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From Freight Brokerage to FreightTech: Jenni Ruiz on Authenticity, AI, and Industry Evolution 53:51

3M ago53:51

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Send us a text Join host Jennie Malafarina as she sits down with Jenni Ruiz, Head of Marketing at Transfix, for a refreshingly authentic conversation about navigating major business transformations, the role of AI in marketing, and why being yourself is your secret weapon. In this episode, you'll discover: 🚛 The Great Transfix Transformation - How …

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How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room 47:45

3M ago47:45

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#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer…

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How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush 57:02

3M ago57:02

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#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story. …

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How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island 50:22

3M ago50:22

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#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation…

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From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji 53:04

3M ago53:04

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#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing team…

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Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter 59:59

3M ago59:59

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#282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions. Matt and Haley cover: Why CRO isn’t just A/B testing, and how researc…

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The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto 55:55

4M ago55:55

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#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loo…

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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack 52:40

4M ago52:40

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#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies sh…

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Sales Revolution: The 2V to 2R Ratio That's Changing B2B Sales with Andy Hedrick 51:39

4M ago51:39

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Send us a text Join host Jennie Malafarina as she interviews Andy Hedrick, founder of Green Path Technology, for an eye-opening discussion about modern B2B sales strategies that are delivering 15x-35x returns for clients. In this episode, you'll learn: 📈 The 2V to 2R Framework - Value + Verified Results must outweigh Risk + Resistance for successfu…

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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt 1:01:30

4M ago1:01:30

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#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. T…

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How B2B Marketers Are Actually Using AI for Content 1:02:09

4M ago1:02:09

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#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…

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Marketing and Magic: How to Captivate Your Audience with Jimmy Gibson 55:40

4M ago55:40

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Send us a text Join host Jennie Malafarina as she sits down with Jimmy Gibson, VP of Brand Communication at Thrive Agency, for a fascinating conversation that blends marketing strategy with the art of magic. In this episode, you'll discover: 🎩 The Magic Script Framework - Jimmy's unique 3-phase approach (Connection, Curiosity, Conversion) that appl…

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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist 52:57

4M ago52:57

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#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…

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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan 54:56

4M ago54:56

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#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…

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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick 48:07

4M ago48:07

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#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…

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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert 56:17

4M ago56:17

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#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…