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From Freight Brokerage to FreightTech: Jenni Ruiz on Authenticity, AI, and Industry Evolution
Manage episode 509452032 series 3593167
Join host Jennie Malafarina as she sits down with Jenni Ruiz, Head of Marketing at Transfix, for a refreshingly authentic conversation about navigating major business transformations, the role of AI in marketing, and why being yourself is your secret weapon.
In this episode, you'll discover:
๐ The Great Transfix Transformation - How a top-3 freight broker successfully pivoted to become a freight tech company
๐ค AI as Your Marketing Assistant - Smart ways to leverage AI without losing your authentic voice
๐๏ธ Reverse Engineering Content - Jennie's brilliant solution for learning industry expertise through podcasting
๐ก Proprietary Solutions vs. Market Guessing - Why building internally first gives you a massive advantage
๐ฅ Marketing + Sales + Product Alignment - How small teams can create powerful synergy
๐ Measuring Podcast Success - From 7,000 downloads to building genuine community connections
๐ฏ FreightFluencers (yes, that's a thing!) - The rise of authentic thought leaders in logistics
About Jenni Ruiz: Head of Marketing at Transfix with 9+ years at the company, having grown with them from startup to major freight broker to their current evolution as a freight tech company. Former finance professional turned freight marketing expert, actress, writer, and host of "Supply Chain Decoded" podcast.
Key Insights:
- Why authenticity beats perfection in B2B marketing
- How to learn an industry by reverse-engineering expert conversations
- The importance of cross-functional alignment in tech companies
- Why testing markets before major investments saves companies millions
- The evolution from traditional sales tactics to relationship-driven approaches
Jennie's Secret Sauce: "Be authentic to who you are. If you're dorky, own it. If you're a geek, own it. Have an opinion and be different - just don't be an asshole because we all screenshot and share!"
Connect with Jennie Ruiz: LinkedIn: Jennie Ruiz Podcast: Supply Chain Decoded (Spotify, Apple Podcasts)
Connect with Jennie Malafarina: More episodes of Freight Marketing Gurus available on all platforms
#FreightTech #Marketing #AI #Authenticity #B2B #SupplyChain #Transfix #PodcastMarketing #ThoughtLeadership
Two Jennies, countless insights, and zero BS - this is how real marketing conversations should sound!
35 episodes
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