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Annie and Dave take turns to pick something one of them was a fan of before they were married, and that the other one doesn't know. Then they both watch or read it and come together to discuss their reactions. What will the newbie think of it? And will the fan still love it? Listen to find out.
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Inside Wall Street with Morris Sachs and Liam Allen. Recommended viewing: The Sting Trading Places Groundhog Day YouTube: Charlie DiFrancesca Full Length Speech 1989 Recommended Reading: 1.Modern Times - Paul Johnson 2. Atlas Shrugged- Ayn Rand 3. *redacted* 4. Reminiscences of a Stock Operator- Edwin Lefevre 5. Lessons of History - Will Durant Daily Reading : Grant’s, GaveKal, Macro Tourist, Daily Shot, Anthony Peters, David Zervos, NYPost, FT, WSJ, NYT, SCMP, Chicago Tribune, Real Deal, Ze ...
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Best Hour of Their Day | Podcast

Jason Ackerman / Jason Fernandez

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Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com
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Jason Ackerman sat down with Carleen, an affiliate owner of 11+ years who’s still struggling to build and retain a coaching team—despite high standards and a strong community. We break down the real tradeoffs between coaching quality, sustainability, and family life, and what Carleen is actively changing to make her gym work long term. -- Ready to …
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Jason Ackerman and Jason Fernandez break down why referrals consistently outperform ads for CrossFit gyms—using real numbers, not opinions. They walk through the math behind cost to acquire a member, lifetime value, and why a properly structured referral offer drives faster growth, higher retention, and more profit.--Ready to grow your box, increas…
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The Mayhem Gym Development Weekend brought CrossFit affiliate owners and coaches together to train, learn, and solve real problems alongside the Mayhem team and Best Hour of Their Day. In this live recap, Austin Malleolo and the Mayhem team break down the biggest takeaways around programming, coaching development, and building a gym that wins on th…
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Raising rates in a CrossFit gym is rarely just a financial decision—especially with multiple owners involved. In this episode, Jason Ackerman works with Tommy Wilkinson of CrossFit Type 44 to walk through a real conversation about raising rates while navigating partnerships, leadership, and long-term sustainability. --- FREE 3-minute Affiliate Asse…
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We confront the 'Inclusivity Illusion', which is the dangerous assumption that simply believing 'CrossFit is for anybody' makes your gym accessible. Alec Zirkenbach explains why most affiliates are failing adaptive athletes by default, and gives you the actionable steps to turn your passive inclusivity into actual preparedness. -- Ready to your dev…
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Join Jason Fernandez and Christian Genson as they break down why rising operational costs and inflation mean your current CrossFit pricing model guarantees you will make less money in 2026. You’ll learn how to reverse engineer your revenue goals and apply the "7-7-7" strategy to protect your profit margins without chasing unrealistic member growth.…
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Chase Ingraham joins Todd and Kristin on Coach Development Live to break down what the CrossFit Open can mean inside an affiliate and why it still matters for coaches and members. They’ll share practical ways to run the Open well and use friendly competition to build excitement, confidence, and community in a positive way.-- Check out Get With the …
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Sometimes the best business advice is simply knowing exactly what to avoid at all costs. Ackerman and Fern lay out the ultimate blueprint for running a terrible CrossFit box, admitting that they are personally guilty of committing almost every disaster on the list. -- Ready to grow your box, increase profit, and make an impact? Apply for Affiliate …
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David Osorio has been running CrossFit South Brooklyn for 18 years, growing it into an 800+ member powerhouse without ads, funnels, or high-pressure sales. In this episode, he and Jason Ackerman break down the systems, culture, programming, and leadership decisions that built one of the most iconic affiliates in the world. -- Ready to grow your box…
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Dave Durante joins Todd Occhiuto and Kristin Bowen to break down how coaches can teach and safely spot gymnastics movements for athletes of all levels inside a CrossFit class. Learn how to keep every athlete progressing with clear progressions, smart spotting, and simple cues that elevate your coaching. -- Learn more about Power Monkey https://www.…
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Taylor Self and Jason Ackerman go head-to-head on the issues every CrossFit coach and affiliate owner wrestles with overtraining, identity, and the culture you allow inside your gym. This conversation digs into the hard truths behind why coaches burn out, why athletes chase volume, and what it really takes to build a healthy, professional CrossFit …
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Taylor Self joins Todd and Kristin to unpack what “virtuosity in programming” really means and how to apply it in daily training. They explore how great coaches make the hard, unglamorous work engaging and help athletes stay motivated through the stuff they need but don’t always love to do -- Learn more about Sentinel Training here: https://www.tra…
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Filmed live at AffiliateCon, Eric Hinman shares how he built a lifestyle brand that attracts opportunities without chasing them. Learn how gym owners and coaches can use authenticity, consistency, and daily habits to turn their life into their most powerful marketing tool. -- Ready to grow your box, increase profit, and make an impact? Apply for Af…
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Most CrossFit coaches overthink nutrition. EC Synkowski is breaking down how to simplify nutrition coaching inside your affiliate so members actually understand it, apply it, and see real results. -- Learn more from EC and OptimizeMe Nutrition https://optimizemenutrition.com --Ready to your develop your coaching, advance your career, and level up y…
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When your best coach leaves to open their own gym, it can feel like betrayal, but it might actually be a sign you’re doing something right. In this episode, Ackerman , Chad, and Karen unpack the hard truths, lessons, and opportunities behind one of the toughest parts of affiliate ownership. --- Ready to grow your box, increase profit, and make an i…
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Ready to sell your CrossFit gym? In this episode, Ackerman, Fern and PushPress CEO Dan Uyemura break down how to value your affiliate, prepare for the sale, and avoid leaving money on the table when it’s time to exit. --- Watch "How to Buy A CrossFit Gym" https://youtu.be/nrWn0OiYtgw -- Ready to grow your box, increase profit, and make an impact?Ap…
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We’re teaming up with Mayhem to take affiliate and coach development to the next level. In this live conversation, Austin Malleolo joins us to talk about why this partnership matters, what it means for the CrossFit community, and what’s happening at CrossFit Mayhem this December that every affiliate owner and coach needs to know about. -- Join the …
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Thinking about buying a CrossFit gym? 💡 In this episode, Fern and PushPress CEO Dan Uyemura reveal the hard truths, hidden costs, and smart strategies every buyer needs to know before signing the deal. -- Ready to grow your box, increase profit, and make an impact? Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-univers…
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Jess was the first person Jason Ackerman ever mentored in business, and her leap of faith turned a 700-square-foot “house studio” into six thriving hot yoga locations. In this episode, they revisit the advice, mindset shifts, and wild moments that shaped both of their entrepreneurial journeys. -- Ready to grow your box, increase profit, and make an…
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CrossFit Flowmasters Denise Thomas and Lisa Ray break down the three non-negotiables every new coach needs to develop. If you’re coaching on vibes and hoping it lands, this episode shows you what to master first. -- Join us at AffiliateCon Oct 24-26 in Dallas, TX ⁠⁠⁠⁠https://www.besthouroftheirday.com/affiliatecon⁠⁠⁠⁠ -- Ready to your develop your …
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Jason reconnects with his very first CrossFit client, Donna, who started training with him before Albany CrossFit even opened. Now at 83, she’s still working out, traveling the world, and proving what longevity in fitness really looks like. -- Ready to grow your box, increase profit, and make an impact? Apply for Affiliate University 👉https://www.b…
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Pamela Gagnon is a former Division I gymnast, multi-time Regionals and Masters competitor, and co-creator of Performance Plus Programming, where she specializes in gymnastics progressions for CrossFit athletes. In this episode, we’re digging into how coaches can better teach and program gymnastics movements in group CrossFit classes—from strict str…
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Saša Mirković shares how real leadership is built through trust, delegation, and resilience under pressure—not authority or force. This episode explores why people choose to follow some leaders instinctively while resisting others, and what it takes to earn genuine buy-in. -- Join us at AffiliateCon Oct 24-26 in Dallas, TX ⁠https://www.besthourofth…
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Learn how to apply practical leadership skills that will help you grow as a coach and make a bigger impact on your athletes. In this episode, Nathan Bird, CEO of The Gymnastics Course and founder of Bird Box Coaching, shares tools to develop your coaching presence and lead with confidence. --- Join us at AffiliateCon: ⁠https://www.besthouroftheirda…
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Jason Ackerman and James McDermott revisit Albany CrossFit, Jason’s original affiliate, to unpack how a simple internship became a 14-year coaching career. They share what keeps great coaches engaged long-term, how a gym can evolve from chaos to community, and the lessons every affiliate owner can apply to retain staff, strengthen culture, and buil…
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Austin Malleolo shares how CrossFit Mayhem is redefining affiliate programming by focusing on results, simplicity, and coaching adaptation. He dives into why emotional intelligence is the most important coaching skill, how to balance new athletes with veterans, and what really keeps members coming back. --- Join us at AffiliateCon: ⁠https://www.bes…
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Jason Ackerman and Caleb Nelson reunite to unpack the hard lessons they learned from running Albany CrossFit together—and why their partnership ultimately failed. If you own a CrossFit affiliate, you’ll discover the leadership mistakes, partnership pitfalls, and clarity issues to avoid so your gym doesn’t repeat the same story. --- Ready to grow yo…
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Learn how to effectively break down jump rope skills in your CrossFit classes with RX Smart Gear founder David Newman. From teaching double-unders to cross-overs and beyond, David shares progressions, cues, and strategies to help athletes at every level succeed. --- Join us at AffiliateCon: https://www.besthouroftheirday.com/affiliatecon --- Learn …
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Learn more about RF2 here: https://www.rf2.org/ -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lear⁠n more about Affiliate University⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Partnerships and teams aren’t always easy. In this episode, Best Hour of Their Day owners Markus, Jay, and Fern share how they’ve built a partnership that works—even when they fight—and the lessons you can use to create more trust, respect, and success in your own gym.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Cody Looney from Burgener Strength joins Todd & Kristin to break down how to effectively teach Olympic lifts in a group setting. You’ll learn how to simplify progressions, keep classes moving, and help athletes of all levels lift with confidence and precision. -- Click here to join the movement at AffiliateCon in Dallas, TX, October 24-26-- Learn m…
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With the rise of CrossFit, Chris Hinshaw explores what the rise of Hyroxmeans for the future of CrossFit's Affiliates, Coaches, and Athletes. ---- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Affiliate University⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Built exclusively for CrossFit Affiliate Owners - Gro…
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Jason Ackerman sat down with the team behind HustleUp at the CrossFit Games. We break down how HustleUp is simplifying gym management and bringing the global CrossFit community together. ---- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Affiliate University⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Built excl…
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Take control of your coaching growth—even if your gym doesn’t have a formal development program. In this episode, we share practical, budget-friendly ways CrossFit coaches can level up their skills, improve class impact, and keep progressing.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn m…
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After 16+ years of affiliate ownership and a lifetime of lessons, Fern has learned firsthand why running a business is never easy. In this episode, he shares the hard realities of gym ownership and what it truly takes to succeed.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Aff…
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Join Kristin Bowen and special guest Katie Hayes from CrossFit Seminar Staff as they tackle one of the biggest challenges coaches face: how to run a well-executed class when the programming feels overloaded. Learn practical strategies to prioritize, prepare, and deliver an intentional and effective coaching experience no matter what is on the white…
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CrossFit affiliates are at a turning point. Veteran Owners, new buyers, and the entire industry are facing changes no one is talking about. In this video, Fern and Markus reveal the hidden shifts shaping the future of CrossFit gyms and what Owners must do to thrive in the next era. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠…
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How bad can a CrossFit class be? Todd and Kristin share how they would coach a terrible class that their athletes would never forget. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Affiliate University⁠⁠⁠⁠⁠ - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increas…
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Struggling to communicate with your CrossFit business partner? In this episode, we break down simple frameworks to fix miscommunication and strengthen your gym partnership.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Affiliate University⁠⁠⁠⁠ - Built exclusively for CrossFit Affili…
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CrossFit Games champion Jason Khalipa joins us to talk about the brutal burpee test that breaks most people in five minutes, the hard seasons that shaped him as a father and business leader, and the mindset needed to turn passion into a lasting business. From winning the CrossFit Games to building NCFit and Train Hard, Jason shares unfiltered lesso…
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Learn how to effectively plan and coach single-modality days like heavy lifts, long endurance workouts, and gymnastics skill sessions. Todd and Kristin will walk you through their live lesson planning process to maximize athlete engagement and results. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Le…
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📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Affiliate University⁠ - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ---- 🏋️W…
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📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ---- 🏋️Want …
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Todd Occhiuto and Kristin Bowen break down how to coach threshold training effectively in a group class setting. Learn how to help athletes push their limits without sacrificing mechanics and why the magic happens where technique and intensity meet. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affi…
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