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Inspiring stories from real customer, data, experience, innovation, product, and transformation champions and leaders. Hear from experts across the world as they share what it takes to harness human-centered and data-driven thinking in order to deliver better insights, products and experiences. go Beyond the Data is hosted by Dave Mathias and if you like please subscribe and provide a positive review. Get more great content by signing up for my newsletter at https://gobeyondthedata.com
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Let's Make This More Interesting

eatbigfish - Adam Morgan

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Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting. Hosted on Acast. See acast.com/privacy for more information.
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St. Croix Stories aims to highlight the people and places that make the riverside town of Hudson, Wisconsin (and the St. Croix Valley) unique. Hear from local business owners, leaders, and others who contribute to this community in a variety of ways. Whether you're a longtime St. Croix Valley resident or someone simply interested in learning more about what this area has to offer, this podcast is for you.
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Is The Garage Bikes and Brews a bike shop first, or a brewery first? If you ask co-owner Stephanie Johnson, the answer is: both. Stephanie is a River Falls native who married a fellow River Falls native, Matt. The duo co-own The Garage, which opened in 2020 and is set to celebrate its fifth anniversary. The space offers a unique vibe where visitors…
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Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”? In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new genera…
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Based in Los Angeles, Dave has dedicated his career to solving complex technical challenges across various domains. His professional journey includes roles as Principal Software Architect at PKWARE, Senior Backend Engineer at Fetch Rewards, and Staff Software Engineer at Bold Penguin, where he consistently designed high-performance, scalable system…
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For 10 years Sara Stark was part of the team helping the founders of Dishoom build their restaurant brand and business – a brand that is as rich, engaging and layered as so many other restaurants are superficial and glib. It’s a conversation about stories, and curiosity, and inventiveness, and layering, and pushing the idea. About a continual commi…
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Sustainability is becoming an increasingly popular topic, and there's been growing support for sustainability efforts in the St. Croix Valley in particular — and in River Falls specifically, where Earth Fest will be held for the fourth year in a row on April 26th. On this week's episode of St. Croix Stories, we're joined by Mark Klapatch-Mathias, t…
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Warren Berger began exploring how to ask better questions through a journalistic interest in innovation. He’s come to believe the importance of questions is much broader than that, and has come on to champion the development of better questioning skills in everything from education to our personal relationships. He has written widely on the topic, …
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How do you engage an audience in something that really matters in just 90 seconds? Where do you start? How do you overcome the ‘curse’ of everything you know? In this episode Adam talks with two former BBC reporters, Louisa Preston and Luisa Baldini, about how they become experts in being compelling in 90 seconds, in careers where they covered ever…
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Dennis is a Microsoft MVP and Principal Consultant at Dutch Microsoft consultancy firm Aviva Solutions. With 27 years of experience under his belt as a software architect and/or lead developer, he specializes in designing full-stack enterprise solutions based on .NET as well as providing coaching on all aspects of designing, building, documenting, …
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The St. Croix Valley Food Bank has an ambitious goal for 2025: to provide over five million pounds of food to the four-county region in Western Wisconsin that it serves. That number might seem like a lot, but it's what is needed to help address the growing issue of food insecurity in the region. On this week's episode of St. Croix Stories, Lee Krol…
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This week Adam talks to renowned planners David Nottoli and Jeffre Jackson about their research into ‘interestingness’ in advertising. Drawing from their experience David and Jeffre share their definition of the five key components of interesting: How incongruity reinforces memory Why Don Draper might be wrong about emotions The significance of fis…
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Maxim has spent the last 25 years building massive distributed systems for Amazon, Microsoft, Google, and Uber. Among other things, he led the design and development of the AWS SQS backend, and AWS Simple Workflow Service. At Uber, Maxim led the effort on open source projects Cherami and Cadence Workflow. Since October of 2019, Maxim has been the C…
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Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if ‘we are what we eat’, then what we pay attention to comes to define us. The author of ‘Paid Attention’ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consul…
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That’s enough about humour and the lighter side of interesting. It’s time to step into the dark. This week Adam meets researcher Mathias Clasen, co-founder of the ‘Recreational Fear Lab’ and author of Why Horror Seduces and A Very Nervous Person's Guide to Horror Movies, to talk about what he’s learned from haunted houses and horror movies, and how…
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When his mother suffered a stroke in 2018, Matthew Stepaniak wanted to find a way to keep her active both physically and mentally. As an avid cyclist himself, Matthew had the idea to bring cycling to those who couldn't otherwise enjoy it themselves. So he teamed up with Darren Dobier and the two co-founded Limitless Cycling, which helps individuals…
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Last week’s episode made the business case for humour - but how do we start to find our funny? This week Adam Morgan meets standup comedy writing and speaking coach Chris Head for a comedy masterclass. Chris shares practical experience and techniques he uses when working with comedians, how he helped stand-up Stepfania Licari push her personal stor…
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Kee Jefferys is the co-founder of Session, an encrypted messaging application that minimizes the collection of user metadata. Kee has been involved in numerous technological projects, specializing in decentralized networking and blockchain. As an active and engaged member of the privacy-preserving technology community, Kee regularly attends confere…
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Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research “The Business Case for Humour in Advertising”. Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA datab…
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After growing up on a farm in Lancaster, Wisconsin, Dave Knoke ventured to River Falls for college — and ended up never leaving the area. He eventually opened Knoke's Chocolates and Nuts in Hudson in 2000 and the store has been a staple of the community ever since. Knoke's has outgrown two different spaces over the years but has remained a fixture …
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This week Adam meets award-winning improviser and director of the iconic Assassin’s Creed video games Simon Peacock to explore how the element of surprise makes his work and life more interesting. Beginning with Simon’s early success as a professional improviser in Montreal, they discuss the 10 commandments of good improvisation, why routine and re…
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Giorgi is a software developer with almost two decades of experience. He works mainly with C#, ASP.NET Core, Entity Framework Core and .NET MAUI. Giorgi is an open-source author and contributor on GitHub, a Microsoft MVP, and a member of the .NET Foundation.You can find Giorgi on the following sites: X LinkedIn GitHub Website Here are some links pr…
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In this episode Adam talks to Heather McGill, Head of Spectator Experience at London 2012 and previously Tour Manager for the Spice Girls, about how to create more interesting shared experiences. Heather shares lessons about how to create more engaging spectator experiences for live tours and ‘global mega events’ such as the Olympics and Paralympic…
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A year into the project, what have we learnt about the real price of being dull? Adam opens Season 2 with one of the core collaborators on The Extraordinary Cost of Dull, marketing effectiveness expert Peter Field. Peter and Adam share how the Extraordinary Cost of Dull has grown from an idea that kickstarted our last season to a 3-year research pr…
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Guy Whitehead grew up in a small town in North Dakota — his graduating class had 14 kids — and has an affinity for small-town living. He and his wife eventually settled with their kids in Stillwater, but he ultimately chose Hudson when he decided to open up Lucky Guys Distillery in 2022. Guy credits his grandfather as the genesis for his passion of…
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We sometimes don't realize when others in our community — our neighbors — might need a little extra help, whether it's financially, finding housing, or other challenges. Shelly Smith and her team at Our Neighbors' Place in River Falls see these examples every day, and the small-but-mighty staff works hard to provide community members with the help …
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Tanmai is the CEO of Hasura.io, a company he co-founded to develop software to simplify and accelerate application development. Before Hasura, he co-founded 34 Cross, a software development and consulting company focused on web and mobile development and helping Fortune 500 companies transition from monolithic to microservices architectures. While …
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This is Michelle in her own words. I am the Developer Engagement Lead for Microsoft in Asia as well as a Tedx Speaker, developer community mentor, Microsoftie and international conference Speaker. I live at the heart of the coding community and help drive awareness and engagement as a developer advocate and technology evangelist. I advocate for STE…
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For many in the Hudson community, the YMCA is a place to work out, go swimming, or play pickleball. But the Y offers so much more than that — from youth programs to camps to a sense of community for those who gather there. And Chris Kost is a big reason for the impact the YMCA has had on the local community over the past decade. Chris became the ex…
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Jeramiah Dooley (he/him) leads the advocacy team focused on Enterprise customers, making sure that the product and content are aligned for organizations who are using GitHub every day. For more than 19 years he has spent his career at the intersection of 'enterprise' and 'what's next' and is excited to focus on bringing the best experience possible…
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If you asked James Wildman as a kid what he wanted to be when he grew up, a police officer probably wouldn't have been his first answer. He grew up with a bit of a distrust for law enforcement, but later realized that he could help change the way people view police officers by becoming one himself. After a four-year stint in the marine corps with h…
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Magnus Mårtensson is an entrepreneur, a Microsoft Most Valuable Professional (MVP) for Azure since the start of the cloud, and a Microsoft Regional Director (RD). He is a consultant, architect, product development lead, and he runs his own company Loftysoft. As an international speaker Magnus travels the world to teach, network, learn, and experien…
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When Richelle and Gary Jader first moved to Third Street in Hudson, they were warned about living on "Halloween Street." But it's been another holiday that has made the Jaders' home stand out. For the past six years, Richelle and Gary have been the stewards of the Santa Mailbox, a red mailbox that sits in front of their house and receives hundreds …
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As CEO of Holepunch, Mathias brings his passion and extensive expertise in open-source development to the fore, having published more than 1000 modules to npm, the Node.js package manager, totalling billions of downloads every month. Mathias Buus is a self taught JavaScript hacker from Copenhagen. He works full time on open source projects and has …
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In an ideal world, we’d all go about life as our true authentic selves, living how we want and not necessarily caring about how society might define us. But for many people, embracing their authentic self isn’t that simple. That journey of self-discovery can take a long time for some people, including today’s guest, Christina Rose. Christina joins …
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Tessa Kriesel is the CEO of Built for Devs, where she fast-tracks developer tools from idea to essential. With over a decade in DevRel leadership at companies like Snap Inc. and Twitter, Tessa coaches early-stage startups and enterprises to build developer programs that drive adoption, innovation, and revenue. Her unique approach combines deep tech…
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Sheri Marnell has a passion for helping other companies thrive, and she gets to do that every day in her role as the director of the St. Croix Valley Business Innovation Center. The SCVBIC is an incubator for local companies that are looking to either get their business off the ground or grow their company before eventually graduating to their own …
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Jamie is a software developer with 14 years' experience, a Microsoft MVP, 'Most Visionary Software Development & Consultancy Managing Director' awardee for 2023, and a skilled podcaster with 5 years in engaging content creation. With a versatile tech toolkit, Jamie crafts tailored solutions, while his MVP status showcases his community commitment. …
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At just 90 square feet, there isn’t a lot of room to operate inside of Joe to Go. But while the footprint of what owners Jess and Suzi Higgles affectionately call “the hut” is small, it’s filled with big ideas and big flavors. On this week's episode of St. Croix Stories, hear from Jess and Suzi to learn all about Hudson’s smallest coffee shop — and…
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April Speight began her career as a menswear stylist and visual merchandiser for brands such as Club Monaco, Saks, and Neiman Marcus. She graduated with a BS in Global Business & Public Policy from the University of Maryland and subsequently embarked on a career transition into tech. To close out her former career in fashion, she completed her Mast…
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"Treat others as you want to be treated" is one of the basic interpretations of the Golden Rule, which has other variations throughout different cultures and religions. No matter the translation, the basic principle is the same: be kind to others. Hudson mayor Rich O'Connor fondly remembered learning about the Golden Rule as an elementary school st…
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The mission of the St. Croix Valley Foundation is simple: to enhance the quality of life in the St. Croix Valley. The foundation does that by offering numerous grants and scholarships to residents in six counties and two states in the St. Croix Valley — and it's based right here in Hudson at the new Alliance Center, a hub for local nonprofits (incl…
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Lukas Gentele is the co-founder and CEO of Loft Labs. Loft delivers Kubernetes-native tools, functionality and frameworks purpose-built for platform engineers to manage, activate and optimize their platform stack. Gentele is an experienced platform engineering innovator, committed to delivering solutions that empower platform teams to build seamles…
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Chris DeMars is a Senior Developer Advocate at DigitalOcean. He has over 20 years of technical experience and speaks globally on various frontend topics and has received accolades for his community contributions, including the prestigious Microsoft MVP and Progress Champion awards. Chris is passionate about enhancing web development and helping dev…
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Nestled into the woods in a quiet part of Hudson is the beautiful new building of the Carpenter Nature Center, which also has a location in Hastings, Minn. The center's two campuses are home to animals, hiking trails, and education materials for kids and adults alike. Each of the two locations boasts hundreds of acres of land that provide a great e…
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The Hudson School District has faced challenges in recent years. From the debate over a new high school to the COVID-19 pandemic that forced schools to go remote, tough decisions had to be made in order to do what was best for the Hudson students. Making those tough decisions isn't always easy, but it's something Jamie Johnson has learned to do as …
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April is a senior developer advocate and DevOps practice lead at GitHub, specializing in application transformation and DevOps ways of working. Her focus is to take customers of a journey from legacy technology, to serverless and containers, where code comes first, while enabling them to take full advantage of DevOps practices. In April’s spare tim…
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Seven years ago, Melissa Abdouch had to pivot her career after losing her job in the corporate world. She decided to open Mei Mei's Cookies and Creamery in downtown River Falls, and the store has been a hit in the community ever since. On this week's episode of St. Croix Stories, Mei Mei joins to share more about the origins of her store, the lesso…
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David is a software engineer who spent most of his career in the Seattle area, working at Microsoft and Google. He has contributed to a range of products over the years, including ASP.NET, NuGet, Azure App Service, Azure Functions, Microsoft Office and Google Cloud infrastructure. He now lives in Paris, near where he grew up, and is currently takin…
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The North Hudson Pepper Fest has grown into a weekend-long celebration filled with food, music, a parade, and much more. But it started with humble roots: residents of North Hudson wanted to find a way to raise money to build a new school. That was 70 years ago in 1954, and the philanthropic mindset of Pepper Fest still exists today, with the nonpr…
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Before he even graduated high school, Art Doyle had made a business out of repairing bikes. A modest bike repair business outside of Stillwater High School eventually led Art to opening his own bike shop downtown Hudson. Forty years later, Art Doyle's Spokes and Pedals remains an integral part of the Hudson community — and cycling remains a big par…
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Emily Freeman believes the greatest challenges we face aren’t technical, but human. She is a bestselling author of two books, DevOps for Dummies and 97 Things Every Cloud Engineer Should Know, and a prolific speaker, traveling across the globe to educate executives and engineers on the best approaches to AI, DevOps, and cloud engineering. Emily has…
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