Tracing The Path is a 20th Century history podcast dedicated to exploring the connections between the defining stories of the twentieth century. Each episode follows surprising connections across time—linking world wars, political movements, cultural revolutions, iconic companies, unforgettable products and groundbreaking inventions. We uncover the forgotten figures behind history’s turning points, reveal how technology and popular culture reshaped society, and highlight the stories that tex ...
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Dan R Morris Podcasts
Amplify is a energetic podcast about today's blogging, tech and social media headlines. Facebook, YouTube, Wordpress, selfies, bloggers and more. We discuss the headlines that mainstream media ignores
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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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The Housefly Effect and Other Nudges That Change Behavior | Brainfluence
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In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive into the quirky yet profound ways that tiny changes—think a simple hous…
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Episode 71: The Amana Utopia and Patriot Missile
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Can you imagine a group running on perfect communism, flourishing in the capitalist market and then eventually spawning the Patriot Missile - to fight actual Communists. And it happened twice. In this episode we cross paths with Quaker Oatmeal, microwave popcorn, Vennevar Bush, the Amana Colonies, Oneida Silverware, Bob Hope and Raytheon.…
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How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
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In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagemen…
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Episode 70: Who Knows The Truth? Does A.I.?
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Somewhere along the way, we lost the truth. The questions we ask about the truth haven't been the same since Orson Welles' War of the World's Broadcast in 1938, but that doesn't mean we haven't stopped trying. In this episode we cross paths with William Moulton Marston, Alice Guy-Blache, Frye Vs The United States, John Houseman, Alan Turing, The Sh…
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In today’s episode we’re discussing three of the history's most amazing "status symbol" stories. The story involves the Silk Road, Sulieman the Magnificent, Tulipomania, Carolus Clusius, Chuck Berry, Christopher Columbus, Henry Ford, James Dole, Madame C.J. Walker, and Mahalia Jackson.
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Episode 68: Hello Darkness My New Friend - The Story of The Family Who Created Sonar and Braille
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In this episode we explore Simon & Garfunkel, Louis Braille, Charles Barbier, Valentin Haüy and René-Jus Haüy, Marvel Comics, Popular Science Magazine, Plato and even George Washington. How the world has fought Darkness has been pretty amazing . . . and crazily it's all because of one family
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Episode 67: How a Coffee Shop Changed the World: The Origin Story of Lloyds of London
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This is the story of Edward Lloyd and his London Coffee Shop . . . and how they were able to change the world. Amazingly this story touches on the New York Stock Exchange, Bruce Springsteen, George Lucas, Lorenzo de Tonti, the Origin of the Tontine, Robert Louis Stevenson, Lloyds of London and Rosa Parks. Be prepared to be amazed.…
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Episode 66: The America of Tarzan and Buck vs Bell
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The 1890 closing of the Frontier by the US Census Bureau is a major milestone in the history of the United States. The outcome of that change affected the mindset of the Americans. . . and from that comes some of our most loved fiction. But on the flip side, also the darkest stain on the United States. In this episode we cross paths with Thomas Jef…
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Episode 65: When Osama Bin Laden Wrinkled FDR's Plans: The 100 Year Fight Against Polio
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This is the story of Franklin Delano Roosevelt, Henrietta Lacks, Jonas Salk, the March of Dimes, the Tuskegee Institute and their collective effort to eradicate polio from the earth. But the story also touches on Booker T. Washington, George Washington Carver, Lewis Adams, the Hampton School, Basil O'Connor, Elvis Presley, Eddie Cantor, Paul Alexan…
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In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and…
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Audacious with Mark Schaefer: How Humans Win in an AI World
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Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities …
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Episode 64: How did Bob Hope's USO become a thing? And who performed?
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In today's episode we look at all the people and plans it took to create the United Service Organization (USO). While there was enormous planning and smart people, it wouldn't be what it is without a trumpet player from Chicago. We cross paths with General Pershing, Glenn Miller, m&ms, Thomas Dewey, Roosevelt, Woodrow Wilson, and little guy from En…
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Episode 63: Classified: How the Library Built the FBI and How did J. Edgar Hoover Get Involved?
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It all started in the 1500s with Sir Francis Bacon, and then in the 1700s with Carl Linnaeus. And along the way we run into Thomas Jefferson, President McKinley, Melvil Dewey, Elihu Root, Napoleon Bonaparte, Al Capone, Teddy Roosevelt, the Library of Congress, Ainsworth Rand Spofford and J. Edgar Hoover. All of them to birth the FBI.…
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Episode 62: The Cheesy Results of WW II: Plus the Story of How Nachos Came to Be
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One of the greatest products of World War II was "cheesy". And it's all Wisconsin's fault. In fact it's possible that without WW2 three of the greatest things in your daily life just wouldn't be there. In today's episode we cross paths with FDR, Ricos Nachos, Jean Nicolet, Cheetos, Fritos, Kraft, and would you believe . . . Care Packages.…
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iMotions, Affectiva and Neuromarketing with Peter Hartzbech
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This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and com…
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This is episode 61, the end of the first era and beginning of the second. In fielding your hundreds of ideas for shows, we decided to go over the 4 actual requirement that every story must have before becoming an episode of Tracing The Path. We look at old episodes and how they meet the requirements. We go over some unbelievable stories that haven'…
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Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo
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In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Gr…
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Episode 60: Roald Dahl: A Real Chocolate Spy (and Children's Book Author)
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The fact that our most beloved children's author was a spy for the British isn't the twist. The twist comes when his greatest enemy becomes an important advisor. Along the way we run into Ian Fleming, FDR, Cadbury, Quaker Oats, Winston Churchill, Ernest Hemingway, Beatrix Potter, the Sopwith Camel Ace Flyer and C.S. Forrester…
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Marshall Goldsmith's AI Legacy: Free MarshallBot for Better Leadership Globally
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Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insight…
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Episode 59: The True Story of Candy Canes and How They Became a Christmas Tradition
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Did you know that if it weren't for the Mexicans and the Swedes, our Christmas would look substantially different? Yep, today we trace the world of Peppermint back to Santa Anna, Bob, Amalia Erickson, William Wrigley, the American Chicle Company, the Erie Canal, some French cellophane and maybe even Elvis…
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AI Podcasts, Google NotebookLM and Pricing Psychology
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Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence. Show notes, videos, r…
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Episode 58: The Cultural Impact of Don McLean's "American Pie" (and the part Roberta Flack played)
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The "American Dream" was first coined in 1931. In 1971 two things happened on exactly the same day . . . the world's biggest song was released lamenting the end of the American Dream. And the world's biggest dreamer opened the most amazing American institution. In today's episode we cross paths with Apple Pie, James Truslow Adams, Buddy Holly, Bill…
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The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich
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Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn a…
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Episode 57: 1848: The Year Halloween Began and How it Started
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Have you ever heard the origin of Halloween? Perhaps you've heard about the Irish holiday Samhain, but there's more. And all of it converges on one year, 1848. In this episode learn about Mary Shelley, Lord Byron, Washington Irving, Edgar Allen Poe, Thomas Paine, Mary Wollstonecraft, the most powerful volcano ever recorded, Yellow Fever, premature …
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Episode 56: The Amazing Story of Van Diemen's Land and the U.S. Presidential Resolute Desk
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The Resolute Desk was a gift to the President as the movie National Treasure says. But did you know it involved Tasmania, Van Diemen's Land, Explorer John Franklin, Maritime Salvage Laws, Senator Lawrence S Foster, Abel Tasman, Anthony Van Diemen, Queen Victoria and Prince Albert, the HMS Resolute, Sweden's 300,000 oak trees, Rutherford B Hayes and…
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The Illusion of Choice with Richard Shotton
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In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …
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Better Customer Interactions: New HBR Study
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In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…
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Episode 55: The Story of Grant Wood's American Gothic and How Crayola Was the Inspiration
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When the Industrial Revolution came to town, it inspired an opposite movement that may have changed the world. It certainly inspired a construction style and a whole bunch more. Today we rub elbow's with Teddy Roosevelt, David Sedaris, Grant Wood, Thomas Hart Benton, Georgia O'Keefe, the Carnegies, Crayola Crayons, Edgar Allen Poe, Chicago Academy …
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Episode 54: America's Westward Expansion and CBS TV's Rural Purge
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The Louisiana Purchase kicked off Westward Expansion in the United States. Then came the transcontinental railroad, Homesteading and factory towns. Even the Industrial Revolution aided rural communities with new farming technology and access to bigger markets. But one day in 1971, Rural America was cancelled. In today's episode we cross paths with …
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Tightwads and Spendthrifts with Scott Rick
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In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed,…
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In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation …
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Episode 53: Robert Smalls & the Death of Lincoln: A Civil War Story
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Robert Smalls was the defiant slave who decided freedom was a better choice. That is when his and President Abraham Lincoln's lives would be intertwined, from the Civil War all the way through death. In this episode we discover Lydia Polite, Harriet Buss, Henry Ward Beecher, Harriet Beecher Stowe, Harriet Tubman, the Freedsman Bureau, Parris Island…
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