Best Dallas Advertising Podcasts (2025)

1
Steel Vs. Wood 9:00

5d ago9:00

9:00

There are two basic construction methods on any billboard: 1) wood or 2) steel. But which is correct? In this Billboard Mastery podcast we’re going to review the methodology to determine which type of material to use and what the benefits and disadvantages are.By Frank Rolfe

1
Purpose Driven Marketing - The Glint Standard Podcast 38:43

16d ago38:43

38:43

Send us a text Erayne and Jonathan sit down and talk to Steven about why purpose-driven marketing works! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ Li…

1
Why I Love Recessions 9:32

19d ago9:32

9:32

A recession is defined as “two consecutive quarters of negative GDP”. With Q1 of this year at a negative 0.3%, all it will take is a Q2 negative number to trigger a recession. While many fear this outcome, I have found recessions to be great opportunities to expand your business. In this Billboard Mastery podcast we’re going to review the benefits …

1
Recession-Resistant Advertisers 10:37

1M ago10:37

10:37

The U.S. economy seems to be slowing down, and even if it does not hit the "recession" threshold it’s important to understand what to do if it does. There is a strategy to renting billboards in tough times that revolves around certain advertisers and methods. In this Billboard Mastery podcast we’re going to explore successful "recession-resistant" …

1
Company Culture - The Glint Standard Podcast 26:15

2M ago26:15

26:15

Send us a text Jonathan, Jake, and Miriam sit down to discuss company culture on a new exciting three-person podcast. Let us know what you think about the new format in the comments below! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https:/…

1
Don’t Get Complacent 8:38

2M ago8:38

8:38

The difference between big companies and small players is that one never sees the opportunity and the other takes advantage of every opening. Yet sometimes the small player can start to act like a big company and completely ruin their advantage. In this Billboard Mastery podcast we’re going to review how never to have a “big company” attitude.…

1
Surviving Banking Reversals 8:47

2M ago8:47

8:47

Sometimes – even at the last minute – a bank can suddenly change its mind and retract their offer to make a loan. What do you do then? In this Self-Storage University podcast we’re going to explore why this occurs and what the correct steps are to mitigate this potential event.By Frank Rolfe

1
How To Get A Wallscape 10:23

2M ago10:23

10:23

One of the most interesting types of billboard structures is the “wallscape” – in which the billboard is affixed to a masonry wall or similar fixture. By using the wall to hold the sign up, you save an enormous amount of money over a monopole, I-beam or wooden structure. In this Billboard Mastery podcast we’re going to explore how to successfully p…

1
Authenticity in Marketing - The Glint Standard Podcast 28:35

3M ago28:35

28:35

Send us a text Jake and Jonathan sit down and talk about how much authenticity matters in marketing. Let us know what you think and tell us what we should talk about in our next episode! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://w…

1
The Science Of Color 10:12

3M ago10:12

10:12

Life is made up of colors and there’s a science to their selection when it comes to billboard designs. How colors interact with the human mind has been a big part of the research of the billboard industry as well as many other applications. In this Billboard Mastery podcast we’re going to explore the science of color to help create more effective b…

1
It’s Too Big To Guess 11:20

3M ago11:20

11:20

Billboards are massive and immovable. As a result, once they’re built, they’re built. Since the cost to move a billboard – even an inch – is thousands of dollars at best, it’s important to understand some simple tricks to make sure you’re not making a mistake in sign placement and construction. And that’s what we’re gong to explore in this Billboar…

1
The Evolving World of Digital Advertising - The Glint Standard Podcast 21:42

3M ago21:42

21:42

Send us a text Craig and Roman sit down to discuss the evolving world of digital advertising. Let us know what you think in the comments and what we should talk about next! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.co…

1
The Potential In Exurban And Supercommuter Markets 10:33

4M ago10:33

10:33

America is always expanding, and with that growth comes new opportunities to build billboards. In this Billboard Mastery podcast we’re going to explore the fast-expanding markets known as “exurban” and “supercommuter” and how to spot these hot advertising markets in advance.By Frank Rolfe

1
Has The Tide Turned? 10:01

4M ago10:01

10:01

Billboard revenues are increasing in the U.S., after many years of weak performance due to a number of factors including competing advertising products, Covid, and corporate distractions from marketing to such initiatives as DEI. Now, suddenly, billboard rates of return are increasing. In this Billboard Mastery podcast we're going to explore why th…

1
How to use artificial intelligence responsibly - The Glint Standard Podcast 17:01

4M ago17:01

17:01

Send us a text Jonathan sits down with Miriam to talk about the over-saturation of A.I. and how to establish better practices while using it. Let us know what you think in the comments and what we should talk about next! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.b…

1
How Honesty Is A Strong Negotiating Tool 6:58

5M ago6:58

6:58

So the property owner wants too much ground rent. What should you do? How about just telling them the truth? In this Billboard Mastery podcast we’re going to explore one of the most powerful negotiating tools you have at your disposal: telling the truth in the strongest possible fashion.By Frank Rolfe

1
Tips On How To Set Property Owner Compensation 6:57

5M ago6:57

6:57

The standard billboard ground lease involves trading the right to place a sign on the land in exchange for a monetary payment. But how do you decide that that amount should be? In this Billboard Mastery podcast we’re going to explore some techniques that help steer you towards a land rent that is fair for both parties.…

1
How to ask for feedback from your client - The Glint Standard Podcast 20:32

6M ago20:32

20:32

Send us a text Jonathan and Erayne sit down for part of our feedback series. They explain how to ask for feedback from your clients. Let us know what you think and what we should discuss next in the comments! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.co…

1
Strategies To Own The Land Under Your Sign 8:13

6M ago8:13

8:13

The majority of billboards in the U.S. are located on leased land. But a tiny fraction are cases where the sign owner also controls the land underneath, which gives them unique stability. In this Billboard Mastery podcast we’re going to explore the strategies used to own the land as well as the sign.…

1
How to Give Feedback - The Glint Standard Podcast 26:52

6M ago26:52

26:52

Send us a text Erayne and Jonathan sit down to discuss how to give feedback to your agency. Let us know what you think in the comments and what our next topic should be! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/G…

1
Thoughts On "Founder Mode" 8:19

6M ago8:19

8:19

Thoughts On "Founder Mode" Elon Musk is known to go into a period of intensity when he starts a business called "founder mode". It’s all about time management and focus. In this Billboard Mastery podcast we're going to review what “founder mode” is and you how can adopt its attributes to further your billboard business.…

1
Two Important Ways To Protect Your Ground Lease 6:18

7M ago6:18

6:18

After you’ve gone to all the trouble of getting your billboard ground lease signed up, you want to take all the steps possible to protect your creation, right? In this Billboard Mastery podcast we’re going to explore two different ways to better safeguard your ground lease and how to get those accomplished.…

1
Is Direct Mail Dead - The Glint Standard Podcast 21:47

8M ago21:47

21:47

Send us a text Craig and Erayne sit down to discuss if direct mail is dead. Let us know what you think in the comments below! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.insta…

1
Your Best-odds Advertiser List 5:57

8M ago5:57

5:57

If you have a vacant billboard then your number one goal is to find an advertiser and fast. In this Billboard Mastery podcast we’re going to explore two “built-in” lists of advertisers that have perhaps your best odds of success.By Frank Rolfe

1
What Would “Chainsaw Al” Say? 6:34

8M ago6:34

6:34

Albert Dunlap was a corporate raider and turnaround expert on public companies in the 1970s through 1990s. He had one simple motto: “sell, sell, sell and cut, cut, cut”. Although his life ended in scandal when there were allegations of accounting fraud at one of his projects, he was heralded as the original powerhouse in restoring profitability to …

1
Budgeting For An Agency - The Glint Standard Podcast 25:02

9M ago25:02

25:02

Send us a text Erayne and Craig sit down to talk about everything you need to know about budgeting for an agency. Let us know what you think in the comments and what else you want to hear us talk about. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Fac…

1
What Happens When A Property Owner Says No 6:00

9M ago6:00

6:00

To build a billboard you need a ground lease. And to get a ground lease you have to convince a property owner to agree and sign it. But what do you do when the owner says “no”. In this Billboard Mastery podcast we’re going to explore the next steps when a property shoots your presentation down.By Frank Rolfe

1
How Advertisers Have Changed Yet Remained The Same 8:05

9M ago8:05

8:05

A billboard is nothing without a paying advertiser on it. And the types of advertisers have changed over the years and are still evolving. However, there are many attributes of successful billboard advertisers which always remain the same. In this Billboard Mastery podcast we explore what those traits are.…

1
Summer Favorites - The Glint Standard Podcast 8:49

10M ago8:49

8:49

Send us a text Miriam and Jonathan sit down to talk about all things summer and how it can apply to your growing brand! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.c…

1
Methods To Weather The Storm 7:30

10M ago7:30

7:30

One of the big risk factors with billboards is extreme weather. But is there a way to strengthen signs to better withstand higher wind levels? In this Billboard Mastery podcast we’re going to review the methods that be used to make signs stronger and to mitigate the risks from heavy storms.By Frank Rolfe

1
The Client-Agency Relationship - The Glint Standard Podcast 22:30

11M ago22:30

22:30

Send us a text Jonathan and Erayne sit down and discuss exactly how to handle client-agency relationships. Let us know in the comments what you'd like to hear us discuss and if you like longer or shorter episodes. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzspro…

1
Why All Good Leases Have No Official End Date 6:21

11M ago6:21

6:21

Most agreements have a definitive start and end date. But a good billboard agreement should never have the latter. In this Billboard Mastery podcast we’re going to discuss how to construct leases that never end.By Frank Rolfe

1
Out-of-home Is More Than Just Highway Signs 6:50

11M ago6:50

6:50

Billboards are only one segment of the “out-of-home” advertising industry, but the business model is the same in all of the options. In this Billboard Mastery podcast we’re going to review additional concepts to apply the billboard concept for continuous cash flow.By Frank Rolfe

1
The Essentials of a Social Media Strategy 15:22

12M ago15:22

15:22

Send us a text Miriam and Tori sat down to talk about the essentials for a good social media strategy. Let us know what you think in the comments and what should we talk about in the future. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https…

1
All About Typestyles 7:27

12M ago7:27

7:27

Billboards are all about being read. And the typestyle you chose for the advertisement can have a huge impact on how effective the sign will be. In this Billboard Mastery podcast we’re going to explore he world of typestyles and review what science tells us about what the correct lettering should look like.…

1
Revisiting Combo Signs 7:12

1y ago7:12

7:12

With inflation and a troubled economy, many advertisers are trying to economize and one of the best ways to facilitate this is with a “combo” sign framework. In this Billboard Mastery podcast we’re going to review how a “combo” sign can be a blessing in tough times and what the key tips are to make them successful.…

1
Business Development - The Glint Standard Podcast 27:58

1y ago27:58

27:58

Send us a text Stats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their busines…

1
How To Be Inclusive In Negotiating With The Property Owner 7:26

1y ago7:26

7:26

When it comes to negotiating a winning billboard ground lease with the property owner, there are a number of different styles and strategies. But probably the most effective is the concept of “inclusive” negotiation. In this Billboard Mastery podcast we’re going to explore what “inclusive” negotiating is all about and why it is probably your best s…

1
The Science Of Fixing Obstructions 9:06

1y ago9:06

9:06

Blockage can kill a billboard’s value, but are there methods to bring those blocked signs back to life? In this Billboard Mastery podcast we’re going to discuss the science behind dealing with obstructions and share stories of signs that went from blocked to un-blocked using effective strategies.By Frank Rolfe

1
A.I. in the marketing world - The Glint Standard 17:49

1y ago17:49

17:49

Send us a text Craig and Jonathan sit down to discuss the evolving world of artificial intelligence. Let us know what you think in the comments below! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Ins…

1
Making Billboards Blend In With Their Environment 7:28

1y ago7:28

7:28

While you want the advertisement to be dominant, you don’t want the billboard structure to be seen at all. In this Billboard Mastery podcast we’re going to explore the different methods to make the billboard structure virtually disappear with the goal of convincing the property owner that the sign will not interfere with the appearance of their lan…

1
Why Signs Aren’t On Roofs Anymore 6:55

1y ago6:55

6:55

There are many spots you can place a billboard on – including walls, benches, and telephone poles – but there’ one place that most cities in the U.S. have outlawed: building roofs. What used to be one of the mainstays of billboard placement has been blocked from new construction for decades. In this Billboard Mastery podcast we’re going to explore …

1
Women's History Month - The Glint Standard Podcast 25:16

1y ago25:16

25:16

Send us a text Miriam and Erayne sat down to discuss the trials tribulations and successes of women throughout history! Let us know what you think in the comments. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAd…

1
Expectations & Self-fulfilling Prophecies: What We Expect Is What We Get 17:51

1y ago17:51

17:51

On Season 1 Episode 9: Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality. When leaders hold high-exp…

1
How Small Is Too Small? 7:41

1+ y ago7:41

7:41

Most people think of billboards as being big, but sometimes they come in a smaller sizes. When buying or building a billboard, when do you hit a level in which the sign has no economic value? And how do you rent signs that are smaller than their competitors? In this Billboard Mastery podcast we’re going to explore how to apply science to the issue …

1
Marketing Automation - The Glint Standard 17:38

1+ y ago17:38

17:38

Send us a text Craig and Jonathan sat down to talk about all the ins and outs of marketing automation. Let us know in the comments your favorite part of the episode! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/Glint…

1
How To Improve Your Expression Of Numbers 7:35

1+ y ago7:35

7:35

When you are trying to persuade someone, how you express numbers is an extremely important part of your success – and that’s particularly true in the billboard industry. In this Billboard Mastery podcast we’re going to review the importance of the optics of numbers and how to get what you want by manipulating them.…

1
All About Saving Gas 7:03

1+ y ago7:03

7:03

Gas is expensive and there’s no reason to waste it. And time is even more valuable. In this Billboard Mastery Podcast we’re going to review some methods to cover territory more efficiently and more respectful of your time and money.By Frank Rolfe

1
The Art and Science of Copywriting - The Glint Standard 21:12

1+ y ago21:12

21:12

Send us a text Erayne and Craig sit down to talk about the art and science of copywriting! Let us know what you learned in the comments below. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: …

1
Forging The Correct Advertising Lease Length 7:32

1+ y ago7:32

7:32

One month is too short and a century is too long. So what is the correct lease length for your advertiser? In this Billboard Mastery podcast we’re going to review how the length of lease can vary with the type of advertiser and what is required to make the sale.By Frank Rolfe

Podcasts Worth a Listen

Dallas Advertising Podcasts

Podcasts Worth a Listen