Best DIY SEO Podcasts (2026)

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Should You DIY Your SEO Plan? [Propel Playback] 9:27

Play Pause

4d ago9:27

9:27

SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you? In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert gui…

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Navigating Google’s Suggested Changes to Your Business Profile [Replay] | Ep. 145 13:27

7d ago13:27

13:27

Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. 👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-…

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Hidden Price of Ignoring SEO: What Clinics Lose Without It [Propel Playback] 7:24

11d ago7:24

7:24

If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth. You’ll discover: Why SEO matters for clinics The impact of skipping or pausing your SEO efforts How to boost visibility, at…

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SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO [Replay] Ep. 144 13:26

14d ago13:26

13:26

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?” Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when t…

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Local Healthcare SEO: Why Your Yellow Pages Listing Still Matters for Clinics [Propel Playback] 11:01

18d ago11:01

11:01

Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility. In this episode, you’ll learn why Yellow …

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Relationship Marketing vs Sales Marketing in Chiropractic 36:19

10d ago36:19

36:19

In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing. This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling…

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Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings | Ep. 143 29:08

21d ago29:08

29:08

Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job. You will learn what local link b…

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Blogging 101: Why you need a blog and what to blog about [Propel Playback] 13:34

25d ago13:34

13:34

In this episode, we break down Blogging 101 for clinics and healthcare practices. You will learn whether your clinic really needs a blog, how often you should publish, how long posts should be, and how to create content that not only attracts visitors but also turns them into new patients. We will cover how to fill content gaps, do simple keyword r…

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LEGO to Leadership | Bruce McCarthy 53:46

15d ago53:46

53:46

Enjoying the Show? Share Your Experience! Bruce McCarthy has spent his life building things – first with Lego, then with teams, products, and companies. In this episode, he takes us from childhood curiosity to becoming one of the most recognised voices in modern product leadership. His stories reveal how creativity becomes strategy, and how mindset…

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How Tiffany grew her tallow skincare business to 4-figure online months organically in her first year 40:56

21d ago40:56

40:56

How can a handmade product stand out in a crowded market and actually start generating real, consistent income? In this episode, I sit down with Tiffany of Crooked F Farm, a pregnancy-safe, tallow-based skincare brand. Tiffany launched her business in February 2025, and through branding, organic social media, email marketing, and clear niche positi…

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Google vs AI Search for Chiropractors: What Actually Matters 21:35

16d ago21:35

21:35

In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what's really going on, and help you understand what matters most for your online visibilit…

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Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker | Ep. 142 11:10

28d ago11:10

11:10

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more …

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How Local SEO is Different from Traditional SEO: Key Differences You Need to Know [Propel Playback] 10:21

1M ago10:21

10:21

This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice. • What SEO means for clinics and healthcare providers • H…

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Big Changes and Big Mistakes: Smarter Transitions and Better Pricing 20:53

22d ago20:53

20:53

In this episode I cover two topics that are not really related but both come up a lot in conversations I have with chiropractors. The first is about making big changes in your career or in your practice. The second is about why I think it is a mistake to connect your fees to time. Part One: Making Big Changes Without Wrecking Your Life I have had a…

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From Healthcare to Helping Others | David Birchmore 43:28

1M ago43:28

43:28

Enjoying the Show? Share Your Experience! What happens when life forces you to pivot, and you finally give yourself permission to succeed? In this MarketPulse Pros & Pioneers episode, I sit down with David Birchmore, who went from a career in healthcare to building a business that helps others find the courage to make a change. His journey is full …

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Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics | Ep 141 23:51

1M ago23:51

23:51

Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaki…

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How to Leverage FAQs to Improve Your Website’s SEO & User Experience [Propel Playback] 12:48

1M ago12:48

12:48

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls. When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.…

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From Gang Kids to Global CEOs | Dr Alison Schmidt 53:04

1M ago53:04

53:04

Enjoying the Show? Share Your Experience! Can you imagine going from working with gang-affiliated kids to coaching global CEOs? That’s the extraordinary path of Dr Alison Schmidt, who’s built a career redefining what leadership really looks like. In this episode of MarketPulse, Alison opens up about her unconventional journey through retail, hospit…

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How chronic illness sparked a thriving jewelry business with Christy Pierce of Sunglade Jewelry 38:33

29d ago38:33

38:33

How do you keep moving toward your dreams when your body, your circumstances, or your season of life are asking you to slow down? Inside today’s podcast episode, Christy from Sunglade Jewelry shares what it looked like to start building her handmade jewelry business without perfect circumstances. She talks openly about how chronic illness reshaped …

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Common Distractions Chiropractors Fall For (And Why They Don't Work) 20:43

1M ago20:43

20:43

In this episode of the Rocket Chiro Podcast, Jerry breaks down some of the most common distractions chiropractors fall into when they are struggling, overwhelmed, or searching for the fast track to success. These distractions often look promising on the surface, but they rarely address the real issues holding a practice back. Jerry explains why the…

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How To Market Your Clinic Without Feeling Salesy with Michelle Grasek | Ep. 140 40:56

1M ago40:56

40:56

Struggling to market your clinic without feeling pushy or salesy? This episode is for you. We dive deep into practical, authentic marketing strategies that actually work for anyone who wants a full schedule without compromising their values. You’ll learn: Why most clinicians are incapable of creating truly “salesy” marketing (and how to stop worryi…

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From crafting at home to selling $4K/month in retail — Chelsea’s story of growth, confidence and handmade success 43:55

1M ago43:55

43:55

What if the moment you finally decide to bet on yourself becomes the exact moment everything starts to shift? In this week’s episode, I sit down with Chelsea, the owner of Familys Creations, the handmade wood-art brand known for its stunning multi-layer illuminated animal pieces and custom wooden U.S. travel maps that families treasure for generati…

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Why Most Leaders Hit Rock Bottom First | Kathy Archer 41:17

2M ago41:17

41:17

Enjoying the Show? Share Your Experience! Ever felt like your leadership role was slowly crushing your spirit? In this episode of MarketPulse, we dive deep with Kathy Archer, a leadership coach who helps women in the non-profit sector lead with confidence and clarity after burnout. Kathy’s journey is raw and honest. She shares the moment her values…

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3 Things Chiropractors Will Be Glad They Did...Just Not Right Away 18:57

1M ago18:57

18:57

In this episode of the Rocket Chiro Podcast I talk about three parts of practice that will completely change your business over time. These are not quick fixes. They are not instant wins. They will not solve your new patient problem this month. But if you make them a priority now, you will look back years from today and feel genuinely grateful that…

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Turn Online Searches Into Booked Appointments [What’s Working Now] Ep.139 17:42

2M ago17:42

17:42

Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook…

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Website Pages That Make Google Send You the Right Patients [Propel Playback] 12:00

2M ago12:00

12:00

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rank…

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From Warehouse to Web Strategy | Mark Tuxford 29:48

1M ago29:48

29:48

Enjoying the Show? Share Your Experience! Mark Tuxford’s story is not your typical marketing career path. From stacking boxes in a warehouse to breaking through as a sports journalist, to eventually running digital strategy at MWB and hosting the People Behind Brands podcast, his journey is proof that the most powerful marketers are often those who…

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Chiropractors: Beware of Vanity Stats 21:28

2M ago21:28

21:28

In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters. Jerry shares hard-earned wisdom on how to separa…

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5 Quick AI Hacks to Improve Your Google Business Profile & “near me” searches | Ep. 138 13:09

2M ago13:09

13:09

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and t…

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From corporate to sold out in person events — How Catalina built Heliconia Boutique into a community-driven jewelry brand 48:11

2M ago48:11

48:11

What would it look like to bring your brand to life through a powerful in-person event... one that connects your community, celebrates your culture, and creates lasting impact? In this episode, you’ll hear from Catalina, co-founder of Heliconia Boutique — a Latina-owned handcrafted jewelry brand that blends design, Latin heritage, and women’s empow…

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The Branding Decision That Shapes Your Patient Pipeline and Your Future Exit [Propel Playback] 8:24

2M ago8:24

8:24

The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals. Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/ Here's wh…

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The Rewrite Trap: Why Experts Stay Silent - Kristen Sweeney 39:33

2M ago39:33

39:33

Enjoying the Show? Share Your Experience! Kristen Sweeney’s story begins with Broadway dreams—but her real stage would be the boardroom. From training in musical theatre to founding a strategic content agency for the life sciences and B2B sectors, Kristen has learned that communication isn't just about talking—it's about translating expertise into …

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How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO | Ep. 137 16:35

2M ago16:35

16:35

Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location. Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for…

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Are You Getting Patients from AI? Your Competition Is [Propel Playback] 8:16

2M ago8:16

8:16

AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors. In this episode, you’ll discover: How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers The top signals AI looks fo…

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Why Great Leaders Don’t Have All the Answers | Julie Donley 37:08

2M ago37:08

37:08

Enjoying the Show? Share Your Experience! What if the root of your workplace burnout wasn’t overwork—but bad leadership? In this powerful episode of MarketPulse: Pros and Pioneers, Dr Julie Donley shares her remarkable story—starting from being abandoned at sixteen, to rising as a respected Director of Nursing, and now transforming organisations as…

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Why Can't Chiropractors Rank Well In Other Towns Besides Their Own? 20:04

2M ago20:04

20:04

This episode of the Rocket Chiro Podcast dives deep into one of the most common local SEO questions chiropractors ask me: "Why don't I rank in the town next to mine?" It's a simple question, but the answer isn't always what chiropractors expect. I start by explaining that local SEO is heavily influenced by proximity. Google knows exactly where your…

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How Limoké founder, Funmi, turned her candle brand into a movement for self-love and empowerment 38:13

2M ago38:13

38:13

How do you infuse legacy, healing, and empowerment into something as simple—and powerful—as a candle? In this episode, you’ll hear from Funmi, the founder of Limoké: a lifestyle brand creating candles and affirmation products designed for self-compassion and self-love. Funmi shares the evolution of her business, which began as Candle Lux Co back in…

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SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO | Ep. 136 13:26

2M ago13:26

13:26

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?” Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when t…

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How to use video on your website to improve SEO and bring in more patients [Propel Playback] 27:31

2M ago27:31

27:31

If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients. In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn: How video content helps your website rank higher in Google search result…

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She Left Banking to Save Families | Shani Avidar 32:59

2M ago32:59

32:59

Enjoying the Show? Share Your Experience! Are you a new parent desperate for better sleep — for you and your baby? This episode is your lifeline. We’re joined by Shani Avidar, founder of The Sleep Concierge, a former banker who transformed her life (and thousands of others) by helping families reclaim their nights. From battling sleep deprivation t…

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From Miami side hustle to international business: Kimberly’s story of KBella Crafts 40:18

2M ago40:18

40:18

In this episode, Kimberly from KBella Crafts reveals how she went from just 35 Etsy sales over 5 years… to over 135 sales in a period of five months, shipping to 19 U.S. states and the U.K., and more than doubling her revenue in 2025 compared to 2024—all through rebranding, smart systems, and embracing a true CEO mindset. If you’re ready to be insp…

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What Makes a Bad Chiropractic Patient? 26:16

2M ago26:16

26:16

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Google Business Profile Advanced Strategy: Supercharge Your Google Maps Presence with User-Generated Content | Ep. 135 14:03

3M ago14:03

14:03

Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you’re missing one of the biggest ranking opportunities on Google Maps. In this episode of The Clinic Marketing Podcast, you’ll learn advanced tactics to boost your visi…

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Steal Your Competitors’ Best SEO Tactics (Legally!) [Propel Playback] 15:03

3M ago15:03

15:03

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when ana…

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Why Most People Suck at Self-Promotion | Frank Agin 29:14

3M ago29:14

29:14

Enjoying the Show? Share Your Experience! What if self-promotion is killing your business? In this episode of MarketPulse: Pros and Pioneers, we welcome Frank Agin, founder of AmSpirit Business Connections and an authority on building value through meaningful relationships. Frank challenges the way we think about networking, referrals, and how true…

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Why Content Isn't King For Chiropractors (and What Actually Is) 20:21

2M ago20:21

20:21

In this episode of the Rocket Chiro Podcast, I talk about one of the most repeated marketing clichés out there: "Content is king." I explain why that statement is incomplete and why transformational content—not just any content—is what actually helps chiropractors grow their practices and connect with patients. I break down what makes certain types…

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Why Your Clinic’s SEO Isn’t Working (and How to Fix It) | Healthcare Marketing | Ep. 134 19:15

3M ago19:15

19:15

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one. You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix …

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How to Build Trust Fast on Your Homepage [Propel Playback] 20:40

3M ago20:40

20:40

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…

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Should You Really DIY Your Clinic’s SEO? | Ep.133 9:27

3M ago9:27

9:27

SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you? In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert gui…

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How to Rank for “Near Me” Searches in Your Area [Propel Playback] 14:04

3M ago14:04

14:04

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big quest…