Cybersecurity career, technology, and success tips.
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Cybr Podcasts
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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
Andrew Monaghan
The podcast for sales and marketing teams that tackles the question: How can Cybr Donut grow ARR to $10m by the end of 2025? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the ri ...
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Why Early-Stage Sales Is All About Precision, Not Volume – Abigail Maines GTM Advisor YL Ventures
38:30
38:30
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38:30Send me a text (I will personally respond) Are you struggling to transition from founder-led sales to a scalable sales-led model in your cybersecurity startup? Wondering if hiring a team of reps is really the fastest way to drive growth, or if there’s a better approach? Curious how senior sales leadership involvement early on might speed up your jo…
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Ditch the Adversarial Negotiating: How Transparency Wins in Cyber Sales – Todd Caponi, Author of Four Levers Negotiating
41:34
41:34
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41:34Send me a text (I will personally respond) Are you tired of sales negotiations feeling like a hostile game of poker against procurement pros who seem to hold all the cards? Wondering if there’s a way to maintain your deal’s value without relying on outdated, adversarial tactics? Struggling with year-end deals where buyers expect last-minute discoun…
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How to Build a $30M ARR Business with Just Three Founders and ZERO employees – Amos Bar-Joseph, Co-Founder, Swann
44:47
44:47
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44:47Send me a text (I will personally respond) Are you struggling to scale your cybersecurity sales team without ramping up headcount or getting drowned in technical complexity? Wondering if AI can really move the needle for high-value, complex sales cycles? Curious how leading founders are reimagining go-to-market operations to win in today’s fast-pac…
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Why Your First VP of Sales Will Fail (And What To Do Instead) – Eyal Worthalter, Multi-Time VP of Sales, Cybersecurity Startups
42:46
42:46
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42:46Send me a text (I will personally respond) Are you grappling with when, and who, to hire as your first sales leader in your cybersecurity startup? Wondering why sales leadership churn is so high, or if founders should keep selling longer? If you’ve debated hiring account executives versus a VP of Sales, and wrestled with investor pressure on scalin…
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Breaking the Mold: Why Early-Stage Startups Must Invest in Brand – Jimmy Tsang, CMO, MIND
39:48
39:48
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39:48Send me a text (I will personally respond) Are you struggling to differentiate your cybersecurity startup in a crowded market? Wondering how to build trust with buyers who have been burned by legacy DLP solutions? Debating whether to invest in brand early or focus on lead generation? In this episode, we dig into these challenges and explore how fre…
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Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Evercoast and their Co-Founder and CEO Ben Nunez. ---------- If you are a sales leade…
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Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Cytadel and their Founder and CEO Manit Sahib. ---------- If you are a sales leader, …
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Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Ackuity.ai and their Co-Founder and CEO Rajat Mohanty. ---------- If you are a sales …
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Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Starseer and their Co-Founder and CEO Tim Schulz. ---------- If you are a sales leade…
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DataTribe Challenge Finalist: Tensor Machines
18:40
18:40
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18:40Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Tensor Machines and their Co-Founder and CEO Muneeb Rasool. ---------- If you are a s…
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Break Through the Noise: How Advocates Can Transform Your Pipeline – Braydan Young, CEO, SlashExperts
33:48
33:48
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33:48Send me a text (I will personally respond) Are you struggling to generate enough top-of-funnel opportunities in today’s noisy cybersecurity sales landscape? Are your deals getting stuck or taking forever to close, despite your best efforts? Have you tapped into the real power of your customer advocates—not just for references late in the sales cycl…
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The Art of Timing Your First Sales Hire in a Cybersecurity Startup – Tony Surak, Partner, DataTribe
40:42
40:42
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40:42Send me a text (I will personally respond) Are you wrestling with the decision of when to bring on your first sales leader? Wondering if your startup has achieved enough product-market fit before scaling the sales team? Curious about common pitfalls and best practices in building a sales function that can take you from zero to millions in ARR? This…
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The Unconventional Growth Playbook: Europe, SMBs, and Cyber Insurance – Christian Werling, CRO, Eye Security
40:13
40:13
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40:13Send me a text (I will personally respond) Are you wondering how to leverage unconventional go-to-market strategies to accelerate growth in cybersecurity? Curious about integrating cyber insurance into your offer to stand out in a crowded landscape? This episode provides answers by spotlighting a company bucking the traditional playbook—and winning…
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From 8 to 500: Scaling Hypergrowth in Cybersecurity GTM – Ryan Carlson, President of GTM, Chainguard
42:10
42:10
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42:10Send me a text (I will personally respond) Are you wrestling with how to scale your sales team without losing focus on what truly matters? Do you wonder how to maintain a customer-centric approach as your company experiences hypergrowth? Or maybe you’re trying to figure out the right time and way to segment your go-to-market organization. This epis…
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Scaling the Fastest-Growing Data Security Startup
38:19
38:19
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38:19Send me a text (I will personally respond) Are you struggling to keep up with the rapid pace of growth in cybersecurity sales? Wondering how to build a high-performing go-to-market team without sacrificing consistency or culture? Curious about what it takes to lead and enable teams through hypergrowth while navigating constant change? If so, you’ll…
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Unlocking Business Value In Cybersecurity From a 25+ Year Cyber Sales Veteran
48:55
48:55
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48:55Send me a text (I will personally respond) Are you struggling to turn small niche security products into strategic, high-value revenue streams? Curious how to elevate your sales approach from feature dumping to genuine value conversations? Ever wonder why comp plans always seem so complicated—or how real sales leaders attract and keep A-players? Th…
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How to Build a Cyber Sales Machine From Nothing That Delivers 30X ARR Growth and 166% NRR
39:43
39:43
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39:43Send me a text (I will personally respond) Are you leading a cybersecurity sales team aiming for responsible, accelerated growth—but unsure how to scale without just adding headcount? Do you struggle to shift your messaging above the noise and communicate true business outcomes? Are you balancing highly technical sales cycles with the need to engag…
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Partnerships That Scale: How Valence Security Empowers Resellers
18:27
18:27
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18:27Send me a text (I will personally respond) Are you struggling to build a high-velocity partner program that actually drives revenue? Wondering how to structure channel margins and opportunity registrations to attract—and keep—great cybersecurity resellers? Curious about how emerging technologies and evolving needs are shaping the next generation of…
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Regulation, Revenue, and Reluctance: Selling to OEMs in Cyber
18:49
18:49
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18:49Send me a text (I will personally respond) Are you struggling to identify the most lucrative customer segments for your cybersecurity solution? Wondering how new regulations are shaping buying behavior among OEMs and enterprises? Curious about how innovative technologies and partnerships can accelerate your go-to-market and revenue growth? This epi…
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Breaking Out of Stealth: The Story Behind Spektion’s New Approach to Software Vulnerability
26:59
26:59
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26:59Send me a text (I will personally respond) Are you a cybersecurity sales or marketing leader seeking new ways to stand out in a crowded market? Do you struggle with demonstrating real value to CISOs who have “seen it all” and are wary of generic pitches? Wondering how to engage technical buyers who know the ins and outs of your product’s shortcomin…
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EMEA Expansion, AI Experiments & Channel Secrets: Inside Legit Security’s 2025 Strategy
19:46
19:46
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19:46Send me a text (I will personally respond) Are you struggling to differentiate your cybersecurity company in a sea of similar-sounding competitors? Wondering how to effectively position your solution in a market flooded with acronyms and overlapping technologies? Or are you trying to scale growth while navigating the complexities of partnership-dri…
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Turning Customers Into Your Best Sales Team: Real-World CS Strategies
21:51
21:51
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21:51Send me a text (I will personally respond) Are you struggling to build a customer success function in an early-stage cybersecurity startup? Wondering how to prove real value and drive renewals in a crowded threat intelligence market? Or are you curious about innovative approaches to proactive cyber defense that could give your GTM strategy an edge?…
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Accelerating Cybersecurity Deals: Channel-First Go-to-Market in Cybersecurity
35:23
35:23
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35:23Send me a text (I will personally respond) Are you struggling to differentiate your channel program in a crowded cybersecurity market? Wondering how to speed up your sales cycle and create more value for partners? Curious about what it takes to scale globally with varying partner expectations? If these questions hit home, this episode offers field-…
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From Startup to Rocket Ship: Building Doppel’s Hyper-Growth Sales Team
34:19
34:19
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34:19Send me a text (I will personally respond) Are you struggling to scale your cybersecurity sales from mid-market to enterprise? Wondering how to build a high-performance sales team that consistently generates pipeline? Curious about what it really takes to win enterprise clients—and keep them? This episode of the Cybersecurity Go-To-Market Podcast d…
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Making “Channel First” Work (And Pay!) in Cybersecurity
23:23
23:23
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23:23Send me a text (I will personally respond) Are you struggling to scale your cybersecurity sales team effectively while launching a disruptive new product? Wondering how to build a winning go-to-market culture, especially when working channel-first? Trying to figure out how to attract and enable the right channel partners to drive real revenue growt…
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The New Era of Sales Enablement: Content When Reps Need It Most
46:15
46:15
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46:15Send me a text (I will personally respond) Are your sales reps struggling to implement the playbook you’ve invested so much in? Do you wish you could drive higher conversion rates without simply adding more headcount? Wondering how to use modern sales enablement to make your team smarter, faster, and more adaptive in every single call? This episode…
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Smallstep’s Groundbreaking Device Security: Lessons in Standards, Scale, and Startup Wins
15:54
15:54
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15:54Send me a text (I will personally respond) Are you struggling to convince enterprise buyers to trust your early-stage cybersecurity startup? Wondering how to differentiate technical innovation in a crowded market? Curious about how device identity and hardware-bound credentials can change the sales conversation? In this exciting episode, we dive de…
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The Most Significant Bottleneck for Security Operations? With Innovation Sandbox finalist Dov Yoran CEO at Command Zero.
17:30
17:30
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17:30Send me a text (I will personally respond) Are you struggling to help SOC teams move beyond alert fatigue and scale investigations effectively? Curious how innovative startups are transforming security operations by empowering analysts, not just automating them? Wondering what truly sets apart the next wave of cybersecurity platforms—and what you c…
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Securing AI in the Enterprise with Aurascape, RSA Innovation Sandbox Finalist
29:22
29:22
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29:22Send me a text (I will personally respond) Are you confident your organization’s data is secure as employees rapidly adopt new AI tools? Are current security gateways truly enough to protect sensitive information in the age of AI? How can visibility into AI app usage transform your go-to-market efforts in cybersecurity sales? If these questions hit…
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Crafting Precise ICPs for Better Cybersecurity Marketing Outcomes with Sri Sundaralingam
41:06
41:06
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41:06Send me a text (I will personally respond) Are you struggling with defining your ideal customer profile (ICP) while ensuring successful pipeline generation? How can you effectively balance investments in brand and pipeline to maximize ROI? Curious about strategies to differentiate your product in a crowded cybersecurity market? Dive into this episo…
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Big Rocks First: Prioritizing What Matters in Sales Onboarding
28:06
28:06
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28:06Send me a text (I will personally respond) 🤔 How can you ramp up new sales hires to deliver revenue within six months when your sales cycle is approximately the same length? 🤔 What are the essential components of an effective new hire onboarding program in the cybersecurity industry? 🤔 How does focusing on prospects and their challenges create cont…
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Role Plays vs. Real-Life Practice: Making Sales Training Work
47:32
47:32
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47:32Send me a text (I will personally respond) Are your seasoned sales reps struggling to adapt to new strategies? Have you ever invested heavily in sales training only to see minimal changes? How can you ensure training leads to real behavior change and improved sales performance? In this conversation we discuss: 👉 Why traditional sales training often…
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The Road to $10 Million ARR: Cyber Donut’s 2025 Sales and Marketing Playbook
25:26
25:26
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25:26Send me a text (I will personally respond) Are you struggling to increase your ASP and conversion rates? Does your sales team lack a unified approach to handling prospect questions? Are you eager to scale your ARR significantly in 2025? In this conversation, we discuss: 👉 How Cyber Donut achieved significant ARR growth from 2023 to 2024. 👉 The impo…
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Send me a text (I will personally respond) Are you struggling to get media attention for your cybersecurity startup? Wondering how to make your PR strategy stand out in a crowded market? Curious about the secrets behind successful media campaigns in cybersecurity? In this conversation we discuss: 👉 Original analysis and data vs. product promotion i…
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How to run a world-class POV with Alexei Rubenstein, VP of Sales, Engineering, and Customer Success at Morphisec
39:30
39:30
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39:30Send me a text (I will personally respond) Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process efficient and engaging? In this episode of Cybersecurity Go-To-Market Podcast, Alexei Rubinstein joins Andrew Mon…
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Rebranding vs. Distribution: What's Really Holding Cybr Donut Back? - Rob Sobers, CMO at Varonis
34:33
34:33
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34:33Send me a text (I will personally respond) Are you struggling to expand your cybersecurity company's market reach? Finding it challenging to get potential customers to notice your brand? Wondering if rebranding could be the silver bullet to boost your company's awareness? In this episode, Robert Sobers, CMO at Varonis, shares his expert advice on g…
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Interactive demos and demo experiences: Helping Cybr Donut sell more with better demos - Damian Tommasino, Founder at Cyber Informants
50:21
50:21
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50:21Send me a text (I will personally respond) Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discussions to closed deals? In this episode of the Cybersecurity Go-To-Market Podcast, Damian Tommasino shares i…
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How to Hire Cybr Donut's GTM Leaders - Josh White, SVP of North America, Intaso
52:38
52:38
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52:38Send me a text (I will personally respond) Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one? In this conversation we discuss: 👉 The be…
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Fixing Cybr Donut's pipeline crisis: proven strategies for rapid cybersecurity pipeline generation - Joseph Barringhaus, VP of Marketing, Sonrai Security
45:07
45:07
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45:07Send me a text (I will personally respond) Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products and leverage that to boost sales? Join us in this episode as we explore practical strategies that can he…
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Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st
52:43
52:43
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52:43Send me a text (I will personally respond) Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate wi…
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Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange
41:45
41:45
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41:45Send me a text (I will personally respond) Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach? In this conversation, we discuss: 👉 The journey of a t…
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The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView
52:36
52:36
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52:36Send me a text (I will personally respond) Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs? In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss…
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How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting
46:09
46:09
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46:09Send me a text (I will personally respond) Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations…
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What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners
35:12
35:12
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35:12Send me a text (I will personally respond) Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now? This …
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How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO
41:21
41:21
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41:21Send me a text (I will personally respond) How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics? In this episode, Andrew Monaghan tackles these pressing questions …
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Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders
48:26
48:26
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48:26Send me a text (I will personally respond) Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by early-stage start…
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RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri
15:13
15:13
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15:13Send me a text (I will personally respond) In this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Founder of Bedrock…
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RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
13:37
13:37
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13:37Send me a text (I will personally respond) In this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer Maor, the CTO an…
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RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
11:26
11:26
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11:26Send me a text (I will personally respond) In this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. About our guest: …
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RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
15:50
15:50
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15:50Send me a text (I will personally respond) In this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our guest: Shashwat Se…
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