Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you? Tune in now. It's time for profit.
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Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy
Ashley Conway - Marketing Strategy Coach and Copywriter for Christian CEOs
- Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationship ...
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Unlocking the Secrets of Creative Marketing | Tracy Burnett
44:18
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44:18Send us a text In this episode of the Profitable Creative, host Christian Brim speaks with Tracy Burnett, a seasoned marketing consultant with over 35 years of experience. Tracy shares her journey from corporate marketing to running her own consultancy, emphasizing the importance of differentiation and understanding client needs. They discuss the c…
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16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times
25:50
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25:50With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond. In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to mark…
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CIA to LA: Stories Worth Telling | Meredith Woodruff
48:12
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48:12Send us a text In this episode of The Profitable Creative, host Christian Brim interviews Meredith Woodruff, a former CIA operations officer turned film producer. They discuss the misconceptions of espionage as portrayed in Hollywood, the challenges of bringing authentic spy stories to the screen, and the unique experiences that shape their narrati…
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Creative Roots: Classroom to Copywriting | Katie Bridgewater
37:50
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37:50Send us a text In this episode of The Profitable Creative, host Christian Brim speaks with Katie Bridgewater, a copywriter specializing in the motherhood industry. Katie shares her journey from teaching to copywriting, discussing the challenges and mindset shifts she experienced along the way. She emphasizes the importance of finding a niche, embra…
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15. 10 Red Flags to Look for When Hiring a Marketing Strategist
35:35
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35:35On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead. Looking for more resources? Ready to work together? Start here: - For all things podcast,…
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Daytime Drama to Digital Dreams | Daniel Goddard
48:21
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48:21Send us a text In this episode of the Profitable Creative podcast, host Christian Brim speaks with Daniel Goddard, an actor turned entrepreneur, about his journey from the world of soap operas (The Young and the Restless and General Hospital) to launching his own digital marketing company. They discuss the importance of branding and marketing in bu…
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From Odd Jobs to Creative Entrepreneur | Josh Marshall
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40:10Send us a text In this episode of the Profitable Creative, host Christian Brim interviews Josh Marshall, who shares his journey from various odd jobs to pursuing a career in creativity and entrepreneurship. Josh discusses his passion for storytelling, particularly in the realm of Dungeons and Dragons, and how he is currently developing a proof of c…
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14. 10 Marketing Strategy Myths That Are Holding Your Business Back
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35:14If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow. Looking for more resources? Ready to work together? Start here: - For all thi…
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Send us a text In this episode of the Profitable Creative, host Christian Brim speaks with Carol Kabaale, a marketing expert from South Africa. They discuss the importance of building genuine connections in marketing, the need for unique customer journeys, and the role of community in business. Carol shares her journey from corporate life to entrep…
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Know Your Worth: Pricing Strategies for Creative Entrepreneurs | Robin Waite
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50:50Send us a text In this episode of The Profitable Creative, host Christian Brim speaks with Robin Waite, a seasoned entrepreneur and coach. Robin shares his journey from being a systems analyst to running a successful marketing agency, and eventually transitioning into coaching. The conversation delves into the importance of understanding numbers in…
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13. How can I stand out from my competitors without lowering my prices?
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20:30In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates? On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Se…
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The Future of Work: Embracing Remote Culture | Kelly Schuknecht
34:54
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34:54Send us a text In this episode of the Profitable Creative, host Christian Brim engages with Kelly Schuknecht of Two Mile High Marketing to explore the intersection of passion and profit in entrepreneurship. They discuss the challenges of scaling a business, the importance of aligning creativity with analytical strategy, and the evolving landscape o…
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Diving Deep: Underwater Filmmaking and the Art of Entrepreneurial Storytelling | Armin Korsos
43:22
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43:22Send us a text In this episode of the Profitable Creative, host Christian Brim speaks with Armin Korsos, founder of Kamanite, about his unique background, the challenges of underwater cinematography, and his journey into filmmaking. Armin shares insights on entrepreneurship, the importance of building effective teams, and the creative process behin…
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AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging? On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should …
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Mesmeric Moves: How to Thrive When the Media Shifts | Michael Holstein
41:37
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41:37Send us a text In this episode of the Profitable Creative, host Christian Brim speaks with Michael Holstein of Mesmeric Media about the evolution of his company, the challenges faced in the content industry, and the importance of taking risks in content creation. They discuss the shifts in audience preferences, the impact of partnerships, and the n…
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Identity Positioning for Connection | Isaac Mashman
40:29
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40:29Send us a text PROFITABLE TALKS In this episode of The Profitable Creative, host Christian Brim speaks with Isaac Mashman, a personal branding expert and consultant. They discuss the importance of personal branding, the journey of Isaac from network marketing to consulting, and the challenges of self-promotion and imposter syndrome. Isaac shares in…
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11. Stop Talking About Yourself! The Power of Customer-Centered Messaging
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18:19On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video t…
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Breaking the Agency Mold: A New PR Perspective | Melinda Jackson
42:25
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42:25Send us a text PROFITABLE TALKS In this episode of The Profitable Creative, host Christian Brim speaks with Melinda Jackson, a public relations expert with over 15 years of experience. Melinda shares her journey from moving to Los Angeles with just $500 to becoming a successful entrepreneur in the PR industry. They discuss the challenges of agency …
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The Entrepreneurial Journey: From Engineer to Consultant | Adi Klevit
42:18
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42:18Send us a text PROFITABLE TALKS In this episode of the Profitable Creative, host Christian Brim speaks with Adi Klevit, an industrial engineer and entrepreneur, about the importance of processes in business, especially for creative entrepreneurs. They discuss how processes can liberate creativity, the entrepreneurial journey of Adi, and the challen…
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10. 6 Things You Need to Know About Your Target Market
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21:01On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads. And I’m answering a listener’s question about how to get leads that are willing to pay her fees. Looking for more resources? Ready to work together? Start here: - For all things pod…
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The Art of Self-Publishing with Rodney Miles | Rodney Miles
29:57
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29:57Send us a text PROFITABLE TALKS In this episode of The Profitable Creative, host Christian Brim speaks with Rodney Miles, a self-publishing consultant and author. Rodney shares his journey from a non-creative background to becoming a successful author and consultant. He discusses the importance of resilience, the self-publishing process, and the th…
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Navigating the Challenges of Photography | Lesle Lane
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38:22Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim interviews Leslie Lane, a third-generation photographer and owner of Studio 13, a corporate photography business based in Indianapolis. Leslie shares her journey of taking over the family business at a young age, the challenges she faced, and how she …
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09. Stop Blending In: Creative Ways to Find Your Unique Selling Proposition
22:20
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22:20On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction. And I’m answering a listener’s question about how to test their USP to see if it is effective. Looking for more resources? Ready to work …
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Navigating the Transition: Career Changes in Writing | JV Hillard
42:35
42:35
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42:35Send us a text PROFITABLE TALKS In this episode of The Profitable Creative, host Christian Brim interviews author Joe J.V. Hilliard, who shares his journey from being a defense lobbyist to becoming a successful fantasy novelist. Hilliard discusses the challenges of transitioning careers, the importance of passion in writing, and the intricacies of …
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The Evolution of Photography and Technology | Seth Lowe
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37:30Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim interviews Seth Lowe, a Midwest-based commercial photographer, producer, and director. They discuss Seth's journey into entrepreneurship, the evolution of photography with technology, the importance of balancing craft and business mindset, and the cha…
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Empowering Small Businesses with Marketing Tools | Robert Downey
33:20
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33:20Send us a text PROFITABLE TALKS In this episode of the Profitable Creative, host Christian Brim speaks with Robert Downey, co-founder of Simply Be Found, about the evolution of marketing for small businesses. They discuss the challenges faced by business owners in navigating the marketing landscape, the disconnect between marketers and business own…
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Building Podmatch: A Solution for Podcasters | Alex Sanfilippo
43:51
43:51
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43:51Send us a text PROFITABLE TALKS In this episode, Christian Brim interviews Alex Sanfilippo, the founder of Podmatch, who shares his journey from a corporate job to entrepreneurship. Alex discusses the challenges he faced in the corporate world, the inspiration behind Podmatch, and the importance of courage in overcoming fear. He also delves into th…
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08. Ethical or Shady? How to Spot the Gray Areas in Marketing
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22:00On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white. And I’m answering a listener’s question about being persuasive in selling without being misleading. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit …
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The Art of Storytelling in Branding | Collin Strachan
43:04
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43:04Send us a text PROFITABLE TALKS In this episode of Profitable Creative, host Christian Brim speaks with Collin Strachan of Every Mile Creative about his journey from agency work to establishing a creative business in Alaska. They discuss the challenges and rewards of living in Alaska, the importance of storytelling in connecting with clients, and t…
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Navigating the Event Industry Post-COVID | Phil Mershon
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42:16Send us a text PROFITABLE TALKS In this episode, Christian Brim interviews Phil Mershon, a multifaceted entrepreneur, musician, and author. They discuss Phil's journey into entrepreneurship, the challenges of balancing multiple roles, and the evolving landscape of the event industry post-COVID. Phil shares insights on defining ideal clients, the im…
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From Navy Medic to Novelist: Kristof Morrow's Journey | Kristof Morrow
35:38
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35:38Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim interviews author Christophe Morrow, who shares his journey from being a Navy medic to becoming a successful writer. Morrow discusses his experiences with Tourette's syndrome, the challenges he faced in the military, and how these experiences shaped h…
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07. Content Creation Hacks to Save Time & Stay Consistent
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17:47On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making the never-ending task a bit more fun. And I’m answering a listener’s question about how to stay consistent with her marketing when she already has so much on her plate. Looking for more resources? Read…
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Unlocking Creative Potential: The Power of Margin | Dustin Pead
34:32
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34:32Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative podcast, host Christian Brim speaks with Dustin Pead, a creative business coach who transitioned from a 20-year career in creative church ministry to helping creatives maximize their processes. They discuss the importance of margin—both financial and time—how to navigate …
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Unlocking the Power of Out of Home Marketing | Charlie Riley
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32:07Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim interviews Charlie Riley from OneScreen.ai, discussing the intricacies of out of home marketing. They explore the definition and scope of out of home advertising, the target audience for such campaigns, and the importance of creative messaging. Charli…
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06. 5 Reasons Siloed Marketing is Bad for Your Business
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18:56
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18:56Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why disconnected marketing efforts can hold your business back—and five key reasons why having a unified marketing strategy is essential for success. Plus, I’m answering a listener’s question about how to tur…
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Capturing the World: A Photographer's Story | Autumn Carolynn
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42:19Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim interviews Autumn Carolynn, a passionate photographer and author. Autumn shares her journey from discovering her love for photography in high school to creating a travel photography book inspired by her goal to visit 30 countries before turning 30. Sh…
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The Entrepreneurial Journey: From Trash to Triumph | Garett Dailey
45:51
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45:51Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with Garrett Dailey of Lucid Consulting about the journey of entrepreneurship, the balance between art and business, and the challenges faced by creative entrepreneurs. They discuss the importance of clarity in messaging, the evolution of Garre…
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05. Making the Most of Your Marketing Budget
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22:26On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel. And I'm responding to a listener's question abou…
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Building Community Through Live Podcasting | Jeff Revilla
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36:26Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim speaks with Jeff Revilla, the founder of Poduty, about the journey of creating a unique live podcasting experience. They discuss the origin of the name Poduty, the concept of a mobile theater, and the importance of audience interaction in live events.…
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The Importance of Authenticity in Digital Marketing | David Griffiths
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41:17Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim interviews David Griffiths, founder of Content Creating Academy. David shares his journey from being a musician and music minister to becoming a successful content creator. He discusses the importance of understanding one's audience, building an onlin…
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04. Marketing Must-Dos for Every Service Business
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18:46The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business owner to figure out what to do. So on today’s show, we are simplifying your marketing by identifying the 5 things you must do to make your marketing efforts successful and improve your ROI. And, I’m answ…
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Implementing Profit First for Business Growth | Karen Hite
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44:05Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim interviews Karen Hite, founder of Hite Digital, who shares her journey from Nicaragua to running a successful digital marketing agency in the U.S. Karen discusses the importance of helping others succeed, the implementation of the Profit First methodo…
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From Viral Fame to Authentic Success | Jeremy Bishop
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45:01Send us a text PROFITABLE TALKS... In this episode, Christian Brim interviews Jeremy Bishop from Influencer Club, discussing the significance of personal branding in today's digital landscape. Jeremy shares his journey from early entrepreneurship to building a successful brand, emphasizing the importance of authenticity and a solid foundation in es…
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03. 3 Ways to Incorporate Your Faith into Your Service Business Marketing
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18:59On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your values and have a kingdom purpose. These three ways will allow you to combine your faith and your marketing without being pushy or preachy. And, I’m answering a listener’s question about including your fai…
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Navigating the Challenges of Entrepreneurship | Joshua Ramsey
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50:21Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim interviews Josh Ramsey, a Fractional CMO, who shares his journey from traditional media sales to owning an ad agency and eventually transitioning into a software development company. Josh discusses the challenges he faced while shifting from being an …
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Navigating the Digital Landscape: AI and Misinformation | Philippa Gamse
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36:41Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with Philippa Gamse, a digital strategy and analytics consultant. They discuss Philippa's journey from the UK to California, her motivations for entrepreneurship, and the importance of analytics in business. The conversation also delves into th…
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02. 7 Low-Cost Marketing Ideas for Service Businesses
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20:37On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to hit a sales goal. And I’m answering a listener’s question about ways to maintain her marketing efforts when her budget has been cut. Looking for more resources? Ready to work together? Start here: - For …
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01. Creating a Simple, Customer-Driven Marketing Plan
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31:15On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effective plan and which you should focus on first. And, I'm answering a listener's question about reasons people aren't taking action after visiting her website. Looking for more resources? Ready to work …
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Agency Ignite: Supporting Women Creatives | Marian Saint
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41:18Send us a text PROFITABLE TALKS... In this episode of Profitable Creative, host Christian Brim speaks with Marian Saint of Agency Ignite about her journey from corporate consulting to becoming a full-time photographer and entrepreneur. They discuss the challenges and rewards of entrepreneurship, the transformative power of boudoir photography in en…
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Networking at Scale: The Power of Video | Chris Weiher
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38:30Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with Chris Weiher from Cleaver Creative about the journey of building a successful video production company. They discuss the importance of B2B video content, the power of networking through video, and the challenges of navigating LinkedIn's al…
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