Join Chris Grenzig & John Cohen every week as they bring you some truly incredible people on the show to cut through the crap around real estate investing and deliver to you truly honest and transparent discussions on everything real estate. John & Chris have been investing in real estate for years and have acquired several thousand units, worth hundreds of millions of dollars with Toro Real Estate Partners. They bring in authentic investors and professionals, large and small, to talk about ...
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Chris Grenzig Podcasts
Axel Ragnarsson speaks with successful real estate investors and dissects how they started, built, and scaled their businesses. In each episode, listeners can expect tactical and actionable information to help grow their business and real estate portfolio.
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My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business s ...
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Scared to Quit Your JOB? Follow Rudy's Journey as he takes you through his experiences, struggles, successes and failures as a new entrepreneur. Walking away from a 14+ year career and 6-figure income was not easy but....Listen! Let's Connect: http://rudybanks.com/profiles Support this podcast: https://podcasters.spotify.com/pod/show/rudybanks/support
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#310: Growing From a Duplex to 900+ Units and Bringing Management In-House (And The Challenges of Doing So) with Lee Yoder
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48:01Axel sits down once again with Lee Yoder, founder of Threefold Real Estate Investing, to unpack the full journey of scaling from a single duplex to 900+ multifamily units and the hard lessons learned along the way. Lee walks through how he gradually built his portfolio, why he ultimately decided to bring property management in-house, and the unexpe…
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#309: Optimizing Lease Terms, Actionable Budgeting, The True Cost of Turnover, and Becoming A Better Asset Manager with Stacey Hampton
52:05
52:05
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52:05Axel welcomes back Stacey Hampton, founder of Asset NOI Consulting, for a highly tactical conversation focused on improving multifamily operations in today’s challenging environment. Stacey breaks down how asset managers can move beyond surface-level KPIs and start focusing on the metrics that actually drive performance. She explains how to turn an…
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2,109 - If AI Can Replace Realtors… What Happens to Leasing Teams Next?
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7:40Ever wondered what the future of multifamily looks like when AI handles home buying without a human in sight?In this week’s Multifamily Caffeine Wire, I unpack three industry-shifting headlines that should be on every multifamily leader's radar.First up, meet HOMA https://www.tryhoma.com/ out of Florid. Buyers just closed on a home using AI from st…
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2,108 - A Thanksgiving Message + A Look Ahead at the Future of Multifamily Media Network
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3:24From all of us at the Multifamily Collective and the Multifamily Media Network — Happy Thanksgiving. 🍁It’s been a long year — but in the best of ways. 2025 brought growth, creativity, and real relationship-building across our industry. And we’re ending this season filled with gratitude for every partner, creator, and listener who’s helped build thi…
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2,107 - Why You Should Set Your 2026 Goals Before January 1st | Multifamily Leadership Insight
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3:14We just got back from a 3-week road trip through Idaho, Wyoming, Utah, and New Mexico — and after 100+ miles of hiking and 21,000 feet of elevation, I’ve returned energized and ready to look ahead.This episode is short but critical.I’m inviting you to think about your 2026 goals now — not in January.Most people wait until the first of the year to s…
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#308: The Tactical Guide For Sponsors Looking To Raise Their First $1M, $5M, and $10M in Investor Capital
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15:51In this solo episode, we share an extremely tactical, milestone-based roadmap for sponsors who want to raise their first $1M, $5M, and eventually $10M+ in investor capital. Axel explains why each stage requires a completely different set of activities, why brute-force outreach is the only reliable way to raise your first seven figures, and how inbo…
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#307: An Insanely Tactical Deep Dive Into How Multifamily Investors Can Leverage AI To Grow Their Businesses with Jake Heller
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42:48Axel sits down with Jake Heller, co-founder of the AI for CRE Collective, for one of the most tactical and implementation-focused conversations ever released on the Multifamily Wealth Podcast. This is a killer episode in how multifamily investors can begin adopting AI today to streamline underwriting, automate repetitive tasks, speed up market rese…
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#306: Sharing Tactical Tips for Multifamily Investors Who Want To Make More Creative Offers When Pursuing Deals
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20:07In this tactical episode, Axel shares specific, actionable strategies multifamily buyers can use to structure more creative and compelling offers, especially in today’s buyer-leaning market. He breaks down how to think beyond “price and timelines” and instead use deal structure, seller collaboration, lender creativity, and strategic concessions to …
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2,106 - Multifamily Leadership & PropTech Trends | Eric Walsh with Mike Brewer
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36:33Hey — Mike here.I’m thrilled you’re tuning into our latest conversation with Eric Walsh. He’s the EVP & MD for North America at MRI Software, and in this session we peel back the business suit and meet the real person behind the title.The conversation was loaded, from outdoor adventure and what fuels Eric behind the work, and switching gears into m…
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#305: Bringing Back Our Very First Guest... Bootstrapping a PM Company and Leveraging Professional REI Experience with Chris Grenzig
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52:49In Episode, Axel welcomes back the very first guest ever featured on the Multifamily Wealth Podcast — Chris Grenzig, founder of JAG Capital and JAG Property Management. Chris shares his story of bootstrapping a property management company from scratch, why he intentionally started small, and how he built out systems, and a service model that actual…
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#304: Sharing 5 Extremely Actionable (and Valuable) Leasing Tips for Multifamily Operators Looking To Maximize NOI
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15:29Axel shares five practical leasing strategies that every multifamily operator can implement to reduce vacancy, maximize rent roll, and ultimately increase NOI. These are simple, high-impact tactics that work whether you self-manage, run an in-house property management team, or work with a third-party manager. Axel also breaks down how to use stagge…
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2,105 - Why Your Budget Process Is Broken—and How to Fix It
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5:49It's budget season—and chances are, your process is more fragmented than you think.In this episode of the Multifamily Collective, I share why most multifamily budget models fail before they even launch—and what to do about it. Whether you're using Excel, Yardi, RealPage, or tools like Visibly, the platform isn’t the problem.The problem is the proce…
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2,104 - 3 Smart Moves Multifamily Owners Must Make Now for the Next Cycle
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4:24There’s one word dominating the multifamily space right now: uncertainty.Deals feel shaky. Underwriting feels like guesswork. And the capital markets? Still unpredictable. So what’s the smart move?In this episode of the Multifamily Collective, I outline three critical actions every multifamily owner should take right now to prepare for what’s next—…
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2,103 - Why Big Multifamily Owners Win: Systems, Strategy & Staying Power
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5:14You ever wonder why some multifamily owners seem to weather any storm—while others run around like chickens with their heads cut off?In this episode of the Multifamily Collective, I break down the quiet discipline behind the big players in multifamily real estate. The ones who aren’t just surviving—they're thriving—even as rent growth slows, costs …
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2,102 - From 16 Units to 150: Chris Grenzig’s Raw Journey in Multifamily Investing
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45:09Pull up a chair. Pour yourself your favorite beverage. This one’s personal, practical—and packed with value.In this compelling episode of the Multifamily Collective, I sit down with Chris Grenzig https://www.linkedin.com/in/chris-grenzig/, a resilient New York native who took a leap of faith in 2020, trading the bustling streets of NYC for the sunn…
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2,101 - Multifamily, PropTech & Leadership | Score One for the Humans w/ Daniel Waas of AppFolio
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38:26Have you ever felt like your team is stuck in a loop of tasks and transactions?In this episode of the Multifamily Collective, we sit down with Daniel Waas, VP of Product Marketing at AppFolio, to unpack a new era of property management—one powered by purpose, not just process.We talk real estate performance systems, bridging the performance gap in …
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#303: Discussing The Fundamentals Of Excellent Asset Management and De-Commoditizing Yourself as a GP with John Makarewicz
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52:48In this episode, Axel Ragnarsson is joined by John Makarewicz, President and Head of Operations at Faris Capital Partners, to discuss how sponsors can stand out in a crowded multifamily space and the systems that drive excellent asset management. John shares his journey from scaling one of the largest residential brokerages in the Southeast to buil…
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2,100 - The Lost Art of Listening | Wisdom from Ryan Holiday & Real-World Experience
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4:40Have you ever worked with someone who talks more than they listen?In this weekend edition of the Multifamily Collective, Mike Brewer reflects on a powerful insight from Ryan Holiday’s Wisdom Takes Work—and how it applies directly to leadership in Multifamily, PropTech, and beyond.While waiting for his daughter Kate before an 8-mile run, Mike unpack…
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#302: The Importance of "Leading With Your CapEx" and Why You Should Over-Renovate Units Early In A Hold Period
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13:57In this solo episode, Axel breaks down one of the most overlooked aspects of multifamily ownership—the timing of your CapEx spending. Many investors wait until systems fail before addressing roofs, heating, or parking lots, but Axel explains why this “defer and react” approach can actually hurt you long-term. He shares why leading with your CapEx, …
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#301: Salvaging a Bad First Deal with Investor Capital, Building Incredible Investor Relationships, and Numerous Great Deal Stories with Levi Allen and Joe Rinderknecht
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53:33In this episode, Axel sits down with Levi Allen and Joe Rinderknecht, co-founders of Cowboy Capital, to talk about their journey from a tough first deal to becoming trusted operators with a growing investor base. They share how they salvaged a challenging early project that nearly sank their business, what they learned about managing investor relat…
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#300: Reflecting On 300 Episodes! How Our Business Has Grown, Changes in How I Think About Investing, Business, and More!
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34:02In this special milestone episode, Axel Ragnarsson celebrates 300 episodes of The Multifamily Wealth Podcast by reflecting on how his business—and his mindset—has evolved since the show began in 2020. From launching with 42 units and no investors to managing over 500 units and $18M in equity today, Axel walks through the journey of growth, lessons …
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2,099 - Why 100% Occupancy is Not the Goal | Multifamily Revenue Strategy & Leadership Insight
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2:50Let’s talk about a sacred cow in the multifamily industry.100% occupancy.Sounds impressive, right?But here’s the truth: being fully leased isn’t always a win—it could be a warning sign.In this short but powerful episode, Mike Brewer breaks down why chasing 100% occupancy—especially with concessions or rent discounts—can leave real money on the tabl…
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2,098 - Podcast Palooza 2026 Heads to New Orleans! | Multifamily, Leadership & Big Stage Energy
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2:38You won’t believe where we’re headed next.We’ve locked in a world-famous venue in the heart of New Orleans for Podcast Palooza 2026—and it’s going to be the biggest and boldest event yet.This iconic location has hosted legendary comedians, and now it’ll be the stage for the multifamily industry's most anticipated evening of conversation, connection…
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#299: Building a Small Portfolio of Multis and Divesting To Focus on Capital Raising + Combining Bitcoin/Real Estate Into One Offering with Harrison Riley
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56:09Harrison Riley’s journey into real estate is anything but traditional. After building a small multifamily portfolio, he realized he didn’t enjoy the property management grind and decided to shift his focus toward raising capital and building partnerships. In this episode, Harrison shares the lessons he learned from painful contractor mistakes, why …
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2,097 - Why Blueprint Conference Is a Must-Attend for Multifamily Leaders & PropTech Innovators
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3:07You ever walk into a room and immediately feel the energy of something special?That’s Blueprint.Fresh off the heels of this year’s event in Las Vegas, I’m still buzzing from the caliber of conversation, connection, and curiosity on display. This isn’t just another industry event—it’s the collision of PropTech and Multifamily, intentionally designed…
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#298: Vetting (and Partnering With) Sponsors, Raising Capital For 20+ Deals, and Transitioning From Single Family To Multifamily with Igor Shaltanov
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45:59
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45:59From professional water polo in Russia to raising capital for over 20 multifamily deals in the U.S., Igor Shaltanov’s story is all about resilience, discipline, and smart investing. In this episode, Igor shares how he went from renting out his mom’s spare apartment in Moscow to building a U.S. real estate business, starting with single-family homes…
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2,096 - MainStage Creative Joins Forces with Multifamily Leadership Powerhouse
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12:15Want to get selected to speak at your next multifamily conference?Then you’ll want to meet Lia Nichole Smith—a creative force of nature and the mastermind behind MainStage Creative, now officially partnered with the MMN. In this special announcement, Mike Brewer and Lia unveil the powerful new collaboration set to revolutionize how multifamily supp…
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2,095 - Agentic: Web Design The Future of Multifamily Marketing Has Arrived
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4:37This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It’s Friday evening in Atlanta, and Mike Brewer’s got something big on his mind before braving that infamous ATL traffic.Here’s the message: Agentic websites are no longer a futuristic idea—they’re a present nece…
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2,094 - The Next Big Shift in Multifamily: 2026 Predictions You Can’t Miss
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2:49This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You ready for what’s next?In this quick tease from Mike Brewer, we pull back the curtain on one of the most anticipated episodes coming to the Multifamily Collective — a Predictions Special with one of our most t…
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2,093 - Decentralization in Multifamily Operations: Empowering Teams for Efficiency
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5:02This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.In today’s episode of the Multifamily Collective, Mike Brewer dives into Dom Beveridge’s article on “Vogue for Efficiency in Multifamily Operations” and the concept of delocalization of tasks. Mike explores how c…
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#297: The 5 Real Estate "Hills" I'm Willing To Die On.... Some Spicy Takes!
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16:03We all hear “conventional wisdom” in real estate—but sometimes, following it blindly can cost you big. In this solo episode, I share the five controversial real estate takes (or “hills I’m willing to die on”) that I feel strongest about. Some of these might challenge how you started your investing career. But if you’re a new or growing investor, th…
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#296: Building a 3,000 Unit Portfolio, Selecting Markets, and The Power of Narrow Focus with Jason Yarusi
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42:37In this episode, Axel sits down with Jason Yarusi—real estate investor, entrepreneur, and operator of a 3,000+ unit multifamily portfolio. Jason shares his journey from running bars and restaurants in New York City to building a thriving multifamily business in the Southeast. He talks about the lessons learned from his early days in construction, h…
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#295: The 5 Attributes Of A Holy Grail Multifamily Deal... When We See These, We Aggressively Pursue!
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15:41What makes a multifamily deal truly irresistible? For us, it comes down to five specific attributes that signal, this is one we want to buy. In this solo episode, I break down the five “holy grail” characteristics we look for in deals—and why these features dramatically increase the odds of success. If you’re a value-add investor, you’ll likely be …
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2,092 - Multifamily Leadership: Doing Things Right vs. Doing the Right Things
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3:45This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Are you managing… or are you leading?In this episode of the Multifamily Collective, we explore one of Peter Drucker’s most powerful ideas:"Management is doing things right. Leadership is doing the right things."Here’s the truth—great operator…
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2,091 - Red Teaming in Multifamily: Outsmarting Disruption with Leadership and PropTech Strategy
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5:05This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever wonder how vulnerable your multifamily business really is?In this episode of the Multifamily Collective, I share the concept of red teaming—a bold, eye-opening practice born in the cyber world but packed with power for every corner of yo…
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#294: Discussing Market Cycles, Market Selection, and Rebuilding a Business After a Decade in Prison with Mike Morawski
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44:03What does it take to rebuild your life—and your business—after losing it all? In this episode, I sit down with Mike Morawski, a 30-year real estate veteran, entrepreneur, author, and speaker, whose story is one of both caution and inspiration. Mike built a $60M portfolio, lost everything, served a decade in federal prison, and then came back to reb…
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2,090 - "Book Review: Super Fantastic Leadership by Gary Gregory – Dare to Lead Differently"
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2:16In today’s episode of the Multifam Collective, Mike Brewer highlights Gary Gregory’s latest book, Super Fantastic Leadership: Daring to Be Not Normal – The Radical Formula to Become a Super Fantastic Leader. Mike shares why this book stands out among Gregory’s multiple offerings over the last few years.With a relatable, approachable, and actionable…
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2,089 - The Most Expensive Hire in Multifamily | It’s Not Who You Think
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6:10This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You might assume the priciest hire in your multifamily organization is the one with the biggest paycheck. But you’d be wrong.In this episode of the Multifam Collective, Mike Brewer challenges the conventional wis…
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2,088 - The Two Most Important Words in Multifamily Leadership | PropTech & Human Touch
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3:55This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever notice how the simplest words carry the most weight?In today’s episode of the Multifam Collective, I unpack a quote from Rudyard Kipling: "Words are, of course, the most powerful drug used by mankind." That line hit me—and it got me thin…
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2,087 - Is Door-to-Door Trash Service in Multifamily Worth It? Let’s Talk Real Value
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4:29This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Let’s shoot straight.Just because you can add a door-to-door trash service and collect a bit of rev share... doesn’t mean you should.In this episode, I’m sharing my unfiltered perspective on one of the most debated amenities in Multifamily: v…
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2,086 - Top 5 Industry Shifts You Need to Know – August 12, 2025
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5:21This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.You and I both know this: change never sends a calendar invite.In this week’s episode, we unpack the Top 5 things shaping Multifamily right now — the moves you can't afford to ignore if you're serious about staying relevant in operations, Pro…
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#293: A Haunting Story of a Home-Run Deal That I F**ked Up... and What We Learned From It
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14:47Every investor has a deal that got away. For me, one in particular still stings—not because of market timing or bad luck, but because the failure was entirely within my control. In this solo episode, I share the story of a property I pursued back in 2018–2019 that had all the makings of a “holy grail” deal... and how I whiffed on it. More important…
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2,085 - Multifamily Budget Season 2026: The Secret to Getting Your Time Back
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3:51This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.It’s August.In multifamily, that means one thing—budget season.For some, that means sending out those long property manager questionnaires.For others, it’s feeding data into fancy SaaS tools like REBA Budget—or trusty old Excel.But here’s the…
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2,084 - 5 Things You Need to Know in Multifamily This Week | Aug 12, 2025
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6:26In today’s Five Things You Need to Know in Multifamily, we’re talking books, market shifts, and bold moves.I just finished (almost) Barry Diller’s Who Knew? — an incredible ride from humble beginnings to industry legend. If you’re in leadership, entrepreneurship, or just love a well-told story, this is worth your time.Next, a stat that caught my at…
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2,083 - Multifamily Budget Season: The One Principle That Changes Everything
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3:48This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Budget season is here.If you’re in the multifamily world, you know the drill—spreadsheets, forecasts, and those big budget meetings.But here’s the thing—most teams focus on dollars before concentrating on time.In this episode, I share one pri…
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2,082 - 5 Things You Need to Know in Multifamily This Week | August 11, 2025
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4:42This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Here are five stories and insights shaping the multifamily industry right now.1. Leadership Mindset:From Vistage—"Be thankful for problems. If they were less difficult, someone else with less ability would have your job." A reminder to embrac…
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#292: Everyone Talks About Why Location Is Critical... But What Does That actually Mean When Underwriting Deals?
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18:38We’ve all heard it: location, location, location. But what does that really mean when you’re underwriting multifamily deals—and how should it actually impact your numbers? In this solo episode, I break down the real, tangible differences between buying in a good location versus a bad one—within the same asset class. Drawing from years of operating …
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2,081 - RealPage Acquires Rexera: The PropTech M&A Wave Is Here | Multifamily Leadership Insights
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8:12This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.We’re watching the start of a major shift in PropTech.RealPage’s acquisition of Rexera signals a wave of mergers and acquisitions that could reshape the multifamily technology landscape. Over the past 3–4 years, PropTech startups have explode…
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2,080 - Home Prices Drop — What It Means for Multifamily, PropTech, and Leadership
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3:47This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Home prices are falling.John Burns Real Estate Consulting reports that new home construction is outpacing job creation. That shift is driving builders to slash prices and sweeten incentives to move inventory — especially in the Southeast, Sou…
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2,079 - Are You Awestruck By Your Own Life? | A Wake-Up Call for Multifamily Leaders & Humans Alike
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4:01This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.Have you ever stood at the edge of the ocean—or atop a mountain—and just felt awe?Then why don’t we feel that same awe when we look at our own lives?In this episode, Mike Brewer invites us to pause. To reflect. A…
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