Best C Suite Insights For Revenue Growth Podcasts (2025)

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16: When the Math Isn't Mathing: Building Sales Teams That Actually Scale 42:42

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9h ago42:42

42:42

In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams…

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Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2 25:09

13h ago25:09

25:09

"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay" A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating…

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From SEO to Reputation: Owning the LLM Era With Ross Barefoot 1:12:53

1d ago1:12:53

1:12:53

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matt…

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The Science of Persuasion: 5 Tips to Close More Deals at Higher Margins 36:46

1h ago36:46

36:46

In this powerful episode, Andres Lares, Managing Partner at Shapiro Negotiations Institute and co-author of Persuade: The 4-Step Process to Influence People and Decisions reveals how top performers use psychology, not pressure, to win more deals. From coaching NFL and NBA teams to teaching negotiation at Johns Hopkins University, Andres has helped …

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Breaking the CX Barrier: Fresh Tactics for Executive Buy-In | Episode 60 25:54

23h ago25:54

25:54

Jaakko Jutila, Vice President of Customer Support at Basware, explains how support teams escape the cost-center trap. He details how CSAT improvements are linked to retention, providing a defensible business case. He outlines a seamless journey architecture across sales, services, support, and success. He shares a pragmatic approach to AI that star…

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The Value Factory Podcast | Episode 33 - Pamela Mattson 28:30

3h ago28:30

28:30

On this episode of The Value Factory Podcast, Nick Anderson sits down with Dr. Pamela Mattson—executive coach, culture strategist, and thought leader on leadership in the age of AI. Pamela helps organizations close the gap between who they say they are and who they truly are, unpacking what it means to lead when intelligence itself is now shared be…

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How to 3x Your Sales: Building the Trust Funnel 31:18

2h ago31:18

31:18

Episode #223: Patrick McGuire, Chief Revenue Officer at Kompound, unpacks a trust-first system for scaling sales. He shows how short videos, tailored one-to-one demos, and service-led follow-through turn credibility into revenue, and why involving customer success early keeps wins compounding long after the close. “I really believe that the secret …

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Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson 26:33

6d ago26:33

26:33

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the d…

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Ep. 96 – Scaling Sales with Value Intelligence with Max Elster - Part 2 20:10

7d ago20:10

20:10

In Part 2 of our conversation with Max Elster, Co-Founder and CEO of Minoa, we go deeper into how sales teams are actually operationalizing outcome-based selling; at scale. Max shares how revenue teams at companies like Vanta are moving beyond founder-led, feature-centric narratives, and building scalable, repeatable playbooks rooted in customer ou…

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Coaching C-Suite Leaders in an AI-Driven World 26:18

1d ago26:18

26:18

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From Channel Chaos to Customer Psychology: A Growth Blueprint 2:13

1d ago2:13

2:13

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Micro Influence, Major Impact With William Gasner 53:10

5d ago53:10

53:10

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lower…

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The Value Factory Podcast | Episode 32 - Chris Keody 28:56

4d ago28:56

28:56

On this episode of The Value Factory Podcast, Nick Anderson sits down with OneAccord consultant Chris Keody to talk about the grind, the heart, and the discipline behind building a small business that lasts. From film school dreams and sushi-bar chaos to helping founders scale sustainably, Chris shares what he’s learned about patience, process, and…

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The Value Factory Podcast | Episode 31 - John Martinka 51:02

7d ago51:02

51:02

On this episode of The Value Factory Podcast, Nick Anderson sits down with John Martinka of Nokomis Advisors to examine how uncertainty in tariffs, government contracts, and economic swings are reshaping the M&A market. John explains why dependencies—on outdated systems, single machines, or key people—can crush enterprise value, and how transparenc…

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Why Client Centricity Is Your North Star 27:31

7d ago27:31

27:31

Episode #221: Amit Shankardass, CMO at VXI Global Solutions, explains why client centricity must guide decisions. He demonstrates how to strike a balance between today’s needs and both near-term and long-term horizons. He explores human biases that block honest listening. He shares practical ways to institutionalize customer voice. “A customer shou…

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Transform Internal Chaos Into a Sustainable Revenue Machine 32:43

10d ago32:43

32:43

Episode #220: Chris Green, Chief Revenue Officer at FreshRealm, explains why process beats outcome chasing in turbulent companies. He shows how accurate and timely communication aligns boards, founders, and teams. Chris connects customer conversations to sharper ICP focus and growth path choices. He closes by emphasizing that relationships are the …

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Ep. 95 – Scaling Sales with Value Intelligence with Max Elster - Part 1 24:15

14d ago24:15

24:15

In this episode of Selling the Cloud, Max Elster, Co-Founder and CEO of Minoa, joins co-hosts Mark Petruzzi and KK Anderson to explore what B2B revenue leaders often miss: a clear, consistent understanding of why they win. Max introduces the concept of a Value Intelligence Layer, a data-driven framework that links discovery, business cases, and out…

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The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group 37:18

15d ago37:18

37:18

A CMO Confidential Interview with Dwight Hutchins, Senior Managing Director of Boston Consulting Group (BCG) and a Northwestern Adjunct Professor, previously Managing Director at Accenture focused on Consumer Products, Health Care and Public Service. Dwight shares his thinking on why marketers should be prepared to reduce expenses and shift resourc…

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From Losing $50M to Building Real Estate Empire 30:38

8d ago30:38

30:38

A Dutch immigrant turned real estate investor, Rod built a portfolio of over 2,000 properties—only to lose $50 million in the 2008 crash. Instead of quitting, he reframed it as one of his life’s biggest “seminars” and rebuilt with an unstoppable mindset for success. Today, Rod is a real estate mogul, philanthropist, and peak performance coach, know…

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The AI Revolution in Search Marketing with Cindy Krum 55:55

9d ago55:55

55:55

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework h…

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From Support Function to Growth Driver: Strategic Planning for Contact Centers | Episode 59 24:59

12d ago24:59

24:59

Mazen Moustafa, Director of Customer Service at Reliance Health, Egypt, shares two decades of cross-market customer operations and customer experience leadership. He introduces Then AI Happens, outlining practical AI use cases and workflows. Mazen also spotlights his security-awareness game Mission I.H.I., teaching youth to protect personal data. H…

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The Value Factory Podcast | Episode 30 - Chris Cazares 1:09:26

11d ago1:09:26

1:09:26

On this episode of The Value Factory Podcast, Nick Anderson welcomes Chris Cazares, founder of Polaris Injury Law, veteran JAG officer, and president of Seattle Executives. Chris shares his journey from growing up on the Texas–Mexico border, to defending Guantanamo detainees, to leading in the courtroom as a personal injury attorney. He explains wh…

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The C-Suite’s Most Overlooked Playbook for Creating Growth 39:14

18d ago39:14

39:14

Episode #219: Jereme Baker, Founder & CEO at Baker Law Group, and Maureen Berkner Boyt, Founder & CEO at C2IQ Inc., share why people are the lifeblood of growth. They detail how culture, values, and incremental improvement keep teams thriving. They also discuss the data and skills behind change resilience. Together, they demonstrate how human conne…

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Why Your B2B Growth Strategy Is Missing the Trust Factor 28:04

15d ago28:04

28:04

Episode #218: Shirin Hameed, CMO at Detroit Engineered Products, explains why trust is the missing link in B2B growth. She shows how post-sale experiences create loyalty. She urges authentic alignment across teams. She shares practical ways to maintain consistent messaging. “It's not the product itself that you're selling, but you are selling a lon…

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Ep. 94 – Reinventing Growth in a Commoditized Market with Steve Smith Part 2 21:18

21d ago21:18

21:18

In Part 2 of our conversation with Steve Smith, Chief Revenue Officer at Live Oak Fiber, we go deeper into how his team is scaling with both agility and authenticity—blending AI, community engagement, and a customer-first mindset to win in a highly commoditized telecom market. Steve unpacks what it really means to lead with transparency, build a cu…

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The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners 44:51

22d ago44:51

44:51

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience into a pre-game, game time, and post game look at the errors candidates make during the recruiting process. Key topics include: why thorough preparation i…

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Building Positivity Into a Brand – Greg Flowers of Global Mind Apparel 30:06

19d ago30:06

30:06

Most people scroll past inspiration. Greg Flowers built a movement around it. For five years, Greg has been an inspirational storyteller sharing uplifting messages online—reminders that one kind word can change a day, one story can shift a mindset, and one act of love can spark a chain reaction of kindness. His mission for positivity, personal grow…

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The Voice of the Customer: The Missing Link to Success | Episode 58 30:06

22d ago30:06

30:06

Karen Lam, Director of Customer Support at Top Hat, outlines a context-driven leadership style grounded in storytelling. She traces her path from retail to EdTech, culminating in managing support and shaping customer dialogue at Top Hat. “Every single company should have a Voice of the Customer program because it's the one way you're going to get a…

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Be Calm and CRO on with Talia Wolf 46:20

22d ago46:20

46:20

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressi…

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The Value Factory Podcast | Episode 29 - Keith Ferrin 55:52

18d ago55:52

55:52

On this episode of The Value Factory Podcast, Nick Anderson sits down with Keith Ferrin—speaker, coach, and storyteller—to unpack the true purpose of communication. Keith shares how his journey from worship leader to corporate coach revealed a universal truth: clarity breeds confidence and unleashes creativity. Together they explore why most leader…

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The Value Factory Podcast | Episode 28 - John Martinka 1:00:02

21d ago1:00:02

1:00:02

On this episode of The Value Factory Podcast, we sit down again with John Martinka of Nokomis Advisors to unpack the real challenge of owner dependence in privately held businesses. From contracts that bottleneck at the top to sales pipelines that rely too heavily on the founder, John explains why scaling requires rules, training, compliance, and a…

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CROs: The Science Behind Building a Predictive Revenue Model 30:58

27d ago30:58

30:58

Episode #217: Aviv Canaani, Chief Revenue Officer at Datarails, breaks down how to engineer a predictable revenue model by treating go-to-market like a factory. He explains the handoffs between marketing, SDRs, AEs, and solution consultants, and why brand trust and creative risk-taking accelerate demand, conversion, and forecasting accuracy. “We ge…

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Ep. 93 – Reinventing Growth in a Commoditized Market with Steve Smith - Part 1 19:36

28d ago19:36

19:36

In this episode of Selling the Cloud, Steve Smith, Chief Revenue Officer at Live Oak Fiber, joins co-hosts Mark Petruzzi and KK Anderson to share what it really takes to stand out in a commoditized market. Drawing from 25+ years of telecom and GTM leadership, Steve reveals how Live Oak is building a “fiercely local” go-to-market model powered by cu…

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Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree 39:55

29d ago39:55

39:55

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key …

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AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann 39:01

29d ago39:01

39:01

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise…

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Advanced AI Data Strategies for Contact Centers | Episode 57 30:30

1M ago30:30

30:30

Kimberly Agin, Head of Business Performance and Enablement, Voice & Chat Automation/Contact Center at KeyBank, traces a career across financial services and explains why the contact center is a live window into client needs. She details how journey data and recorded conversations reveal rich behavioral insights. She pairs this with enterprise data …

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The Value Factory Podcast | Episode 27 - Lawrence Lerner 40:52

29d ago40:52

40:52

On this episode of The Value Factory Podcast, host Andrew Ballard sits down with Lawrence Lerner, Managing Principal at OneAccord, to explore how complexity, crisis, and culture can be engineered into opportunity. Lerner brings decades of experience driving more than $1 billion in revenue impact, guiding digital transformation, and helping organiza…

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The Value Factory Podcast | Episode 26 - Craig Dickens 51:28

1M ago51:28

51:28

In this episode of The Value Factory Podcast, Nick Anderson sits down with Craig Dickens of Merit Investment Bank to break down the mechanics of exiting a company and the capital strategies that unlock both growth and freedom. Drawing on experience from 13 personal exits and dozens of client transactions, Craig explains how to choose the right capi…

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The CRO's Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas 26:06

1M ago26:06

26:06

Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive chur…

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Ep. 92 – Building Tech-Enabled Revenue Teams with Jamie Wilkinson – Part 2 15:52

1M ago15:52

15:52

In Part 2 of this Selling the Cloud episode, Jamie Wilkinson, CEO of Smart4Cloud.ai, continues his insightful conversation with Mark Petruzzi and KK Anderson on how today’s revenue teams must evolve beyond job specs and tech stacks. From building integrated, cross-functional orgs to navigating partner ecosystems, Jamie breaks down how human-centere…

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15: Your Broken Foundations Is Killing Your AI Dreams 18:16

1M ago18:16

18:16

What if AI isn’t failing you—your broken business foundations are? In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, shares raw stories from the boardroom about why companies struggle to see real ROI from AI. Here’s what you’ll hear: • The $37M company with a marketing team stuck in Excel chaos for board reporti…

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Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy 39:47

1M ago39:47

39:47

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative commonly known as "Ask App Not to Track" which include a significant impact on business results, a deg…

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B2B C-suite: Fixing the Foundational Crisis in our GTM Strategies 28:53

1M ago28:53

28:53

Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and phil…

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Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie 48:32

1M ago48:32

48:32

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers m…