C-Suite Strategies delivers proven insights on how to scale, streamline, and strengthen your B2B business. If you’re looking for real-world growth strategies from a C-level sales and revenue pro who’s been in the trenches, you’re in the right place. Hosted by Stacie Sussman, Chief Revenue Officer at RevUp Advisory, this show is your go-to resource for navigating the messy middle of business growth. Each episode features practical advice, candid conversations, and expert interviews designed t ...
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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Are you ready to unlock the timely insights on consumer lending from industry leaders? Step into the world of cutting-edge financial innovation and balance sheet strategies with Consumer Lending Perspectives, the must-listen podcast for forward-thinking finance executives. In an era of rapid technological advancement and shifting consumer behaviors, staying ahead of the curve is essential. Join host Jeff Bogan, CFO at Upgrade and a fintech veteran, as he brings you episodes with C-Suite exec ...
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This New Way (formerly Supermanagers) is a show hosted by Aydin Mirzaee (CEO of Fellow–#1 AI Meeting Assistant) about how real companies are using AI at work. No theory, no fluff — just straight talk with leaders who are testing, implementing, and learning as they go. What you’ll get: How leaders are integrating AI into their teams and processes Honest takes on what’s working, what’s not, and what’s changing Live AI tool demos 👉 Want episode summaries, AI workflow templates, and quick tips f ...
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AI Saves $40K/Year on Employee Engagement Software with Liam Martin, Co-Founder of Time Doctor
47:18
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47:18Subscribe at thisnewway.com to get the step-by-step playbooks, tools, and workflows. In episode 5 of This New Way, Aydin sits down with Liam Martin, co-founder of Time Doctor and Running Remote, to explore how AI is reshaping team productivity, SaaS economics, and the future of work. Liam shares how his team replaced $40K/year worth of employee eng…
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Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing
37:44
37:44
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37:44A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between mar…
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11: What Executive Recruiting Won't Tell You
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39:20Send us a text Ready to uncover the brutal truth about why most executive hiring fails? In this explosive conversation with Conway Shui, veteran recruiter and co-founder of C&C Talent Partners, you'll discover the hidden secrets behind executive recruiting that companies don't want you to know. From Fortune 500 talent wars to startups chasing unico…
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How the CEO of a Billion Dollar Company Uses AI with Andrew Waitman of Assent
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39:16Subscribe at www.thisnewway.com to get the step-by-step playbooks, tools, and workflows. In episode 4 of This New Way, Aydin sits down with Andrew Waitman, CEO of Assent, to explore how a billion-dollar B2B SaaS company is transforming operations, product development, and team productivity with AI. Andrew shares how Assent went from under $1M to …
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Andrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the Marketplace
34:10
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34:10A CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at @case Western Reserve University, former Managing Director and portfolio manager at Morgan Stanley. Andrew discusses why he left Wall Street for the opportunity to reimagine Weatherhead, why schools should reassess traditional industrial economy appro…
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AI Digs For Insights From Unstructured Data with Philippe Dame of Recollective
1:05:34
1:05:34
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1:05:34Subscribe at Thisnewway.com to get the step-by-step AI workflows. In episode 3 of This New Way, Aydin sits down with Philippe Dame, CPO of Recollective, to unpack how AI is transforming qualitative market-research, sales operations, internal knowledge-sharing, and day-to-day productivity.Phil walks through the product pivot that turned Recollective…
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AI Responds to All Your Emails with Felipe Izquierdo
46:13
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46:13Subscribe at Thisnewway.com to get the step-by-step AI workflows. In episode 2 of This New Way, Felipe Izquierdo, CEO of Quest, explains how a small, boot-strapped team runs both an educational game studio and a cohort-based learning program by leaning on AI for almost every function — prototyping multiplayer math games in hours instead of weeks, a…
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AI Creates Your Board Report in 60 Seconds With Aydin Mirzaee
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29:42Subscribe at Thisnewway.com to get the step-by-step AI workflows. Welcome to the very first episode of This New Way. We’re kicking things off by flipping the mic and letting Manuela Bárcenas interview Aydin Mirzaee, our podcast host, about why we’re retiring Supermanagers and launching this new, AI-centric show. In this episode, Aydin describes how…
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Ep 6 - Digital Transformation: Maintaining Customer Focus with Marc Butterfield
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35:54What does it take to innovate in banking today? How do institutions balance cutting-edge technology with customer trust and regulatory responsibility? In this episode of Consumer Lending Perspective, guest Marc Butterfield, SVP of Market Expansion and New Product Development at First National Bank of Omaha (FNBO), joins Jeff Bogan, host, to explore…
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Jim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at Northwestern
38:26
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38:26A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, two time author, and former Google VP. Jim discusses the need to teach both durable and perishable knowledge, the importance of faculty composition, why students should "sample" B-Schools, and how the Northwestern "House Design" keep…
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Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing
35:25
35:25
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35:25See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence
32:29
32:29
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32:29A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why bra…
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10: How to Scale a Business: The GAB Method w/ Celi Arias
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39:45Send us a text When was the last time your business's scaling strategy actually delivered results instead of just more work? In this game-changing episode of C-Suite Strategies, we're joined by scaling expert Celi Arias, creator of the revolutionary "Grown Ass Business" method that transformed our own company from plateaued to powerhouse. Celi isn'…
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Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 2
27:24
27:24
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27:24A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics inc…
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Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1
27:57
27:57
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27:57A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics inc…
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Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard
32:05
32:05
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32:05See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study
43:26
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43:26A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO tit…
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9: Proven Strategies for Scaling B2B Sales w/ Pasha Irshad
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32:58Send us a text Ready to scale your B2B marketing and sales from siloed struggles to seamless success? Join us for a power-packed episode with Pasha Irshad, co-founder of Shape and Scale and former VP who's helped scale giants like Samsung, Microsoft, and Databricks. With 16+ years in the trenches of B2B growth, Pasha reveals why your traditional sa…
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ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser
33:37
33:37
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33:37A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Pl…
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Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2
25:49
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25:49Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing tha…
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Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election
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26:10A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discuss…
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Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing
29:54
29:54
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29:54A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key…
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8: From Stuck to Unstoppable: Proven Strategies to Revitalize Executive Potential
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41:45Send us a text Tired of playing small in the executive suite? Ready to shatter the ceiling of your leadership potential? In this game-changing episode of C-Suite Strategies, leadership powerhouse Stephanie Blair of Know and Flourish reveals the insider secrets to transforming from a high performer into an unstoppable executive force. Whether you're…
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Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential
33:18
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33:18A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshado…
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Ep 5 - Data Transparency and the Future of Consumer Lending with dv01
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38:49
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38:49Vadim Verkhoglyad, Head of Research at dv01, joins the podcast this month with his rich background in data and performance analysis. In this episode, Jeff Bogan, host, and Vadim discuss several key topics, including data transparency in consumer credit, consumer behavior psychology and mindset, the effects of inflation and debt on home prices and h…
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Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model
36:27
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36:27A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at l…
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Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential
30:01
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30:01A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three. Key discussion topics include: why runn…
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Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential
32:06
32:06
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32:06CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smac…
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7: The Power of Conscious Breathing and Self-Care for High-Performance Leadership
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34:22Send us a text Get ready to take a transformative breath! Join Stacie and special guest Kathleen Booker, the “Jedi of Calm,” as they explore how conscious breathwork can elevate both corporate performance and personal well-being. Kathleen shares her wisdom on embracing calm in high-pressure environments, from the C-suite to the everyday grind, offe…
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Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On
32:37
32:37
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32:37A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy. Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains …
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McKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | Replay
22:09
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22:09A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discus…
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Ep 4 - Credit Union Insights with CapEd CU
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36:06
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36:06Host, Jeff Bogan, CFO at Upgrade, speaks with Jeremy Sankwich, Vice President of Consumer Lending at CapEd Credit Union in Meridian, Idaho. Jeremy brings a wealth of knowledge to the conversation about the evolving landscape of credit unions. Together, they explore how CapEd redefines the member experience by focusing on innovation and relationship…
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McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1
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25:57This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers. A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA…
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Topaz Adizes, Founder of The Skin Deep, on The Five-Act Framework for Transformative Leadership Conversations
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38:50In episode 26 of season 2, we sit down with Topaz Adizes, award-winning filmmaker, founder of The Skin Deep, and author of 12 Questions for Love. Topaz has spent years exploring the transformative power of deep human connection and asking the right questions. In this episode he shares how leaders can create safe spaces for authentic conversations, …
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Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2
33:51
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33:51This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and o…
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6: Cultural Transformation & Peak Performance w/ Therese Gedda
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32:31Send us a text Cultural transformation impacts so much of a business. From increased revenue, to aligned action, to having the entire team on board—these are the benefits of creating a company culture that everyone is on board with. So… what steps do you need to take to begin this transformation? Therese Gedda joins me to discuss everything under t…
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Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1
36:21
36:21
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36:21A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics …
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Zabeen Hirji, Executive Advisor and Retirement Disruptor, on How Gen AI and Purpose-Driven Organizations are Shaping the Future of Work
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39:40In this episode of the Supermanagers podcast, we sit down with Zabeen Hirji, former Chief Human Resources Officer at RBC, to explore the evolving role of organizational purpose and leadership in modern times. Zabeen shares insights from her extensive experience managing a global workforce of 80,000 employees across 40 countries. She emphasizes the …
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Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |
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27:48
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27:48A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; t…
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Alan Todd, Udemy Executive and Author, on Cohort-Based Learning, Psychological Safety, and Inspiring Curiosity in Teams
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45:57
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45:57In episode 24 of season 2, we sit down with Alan Todd, an entrepreneur, executive learning expert, and advocate for cohort-based leadership development. Alan brings decades of experience in helping organizations build learning cultures that harness collective intelligence and foster team resilience. He is known for his work in developing innovative…
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Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO
34:04
34:04
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34:04A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…
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Ep 3 - Are We Seeing Recovery in Consumer Performance With Dr. Joseph Breeden
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29:38Host Jeff Bogan, CFO at Upgrade, talks with Dr. Joseph Breeden, a seasoned expert in credit risk management. They explore the post-pandemic lending landscape, discussing factors such as score inflation, macroeconomic adverse selection, and data imperfections affecting the lending industry. “Consumers are not financially rational machines. And so it…
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David Weiss, Innovation Consultant, on Leading Through Uncertainty, Encouraging Open Dialogue, and Leveraging Emotional Maturity
37:18
37:18
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37:18In episode 23 of season 2, we sit down with David Weiss, CEO of Weiss International, an expert in leadership development, innovation, and navigating complex organizational challenges. David’s experience as an author, speaker, and executive coach has equipped him with unparalleled insights into how leaders can thrive amid uncertainty and foster team…
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Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier
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32:55A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration an…
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Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It
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34:44A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies defau…
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5: Startup Failure Reasons, Stories, & Lessons w/ Hector Forwood
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41:30Send us a text Everyone knows about the flashy success stories of startups—but what about the startup failures? These are incredibly impactful and pretty traumatic events for founders where lots of important lessons are learned. I’m so grateful to be able to have this jam packed conversation with Hector Forwood about his startup failure. He’s amazi…
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Charlie Gilkey, Founder of Productive Flourishing, on Tackling Productivity Gaps and Fixing Broken Processes
39:27
39:27
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39:27In episode 22 of season 2, we sit down with Charlie Gilkey, founder of Productive Flourishing, a professional training and coaching company/community dedicated to helping individuals and teams achieve their best work. Charlie is an author, executive coach, and workplace consultant known for his expertise in organizational development, change manage…
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Ep 2 - What is the Secondary Market Signaling About the State of Financial Institutions?
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35:23Jeff Bogan welcomes John Toohig, Managing Director at Raymond James and Head of Whole Loan Trading Group. John shares his extensive knowledge on the impact of recent rate increases on banks and credit unions, particularly in the consumer loan space. They examine the performance and strategies of these financial institutions in 2022 and 2023, discus…
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Ep 1 - Introduction to the Consumer Lending Perspectives with Host Jeff Bogan
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3:51In this introductory episode of Consumer Lending Perspectives, host Jeff Bogan, CFO of Upgrade, shares his background in finance and the motivation behind launching the podcast. Jeff discusses his journey from advising financial institutions to leading fintech initiatives, with the goal of modernizing consumer finance. "The finance industry is chan…
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Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential
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35:12A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.…
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