Real situations and solutions from my vida. Always evolving, changing and growing. Twitter @alaytweetzay Cover art photo provided by Laura Pluth on Unsplash: https://unsplash.com/@pluthie
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Boss Vida Podcasts
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and str ...
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735. The Visibility Strategy That Turns Scrolls Into Sales | Live Coaching Session
39:08
39:08
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39:08Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives …
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734. How to Make More Sales in January (Using Only What You Already Have)
33:59
33:59
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33:59January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your b…
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733. The 3 Numbers That Will Shape Your 2026 Sales
37:54
37:54
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37:54Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how thes…
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732. How To Run a Product Business in 15 Minutes a Day (Yes, Really)
23:39
23:39
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23:39Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a b…
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731. What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)
31:23
31:23
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31:23You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to …
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730. Why Scattered Products Kill Repeat Sales (and What to Do Instead)
32:02
32:02
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32:02Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a …
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729. What to Double Down on After Black Friday (If You Want to Scale in 2026)
26:25
26:25
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26:25Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers fo…
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728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
29:39
29:39
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29:39Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer l…
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727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
30:20
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30:20Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to …
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726. Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)
8:36
8:36
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8:36If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you…
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725. What to Do NOW So You’re Ready by Black Friday
11:15
11:15
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11:15Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday…
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724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
24:52
24:52
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24:52Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations in…
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723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
39:32
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39:32Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint…
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722. “I Had A 200K Business & Was Burned Out” Rebuilding for Profitability and Peace | Coaching Session
23:40
23:40
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23:40Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving h…
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721. 2025 Holiday Sales Strategy: 10K Holiday Formula, A Simple Plan to Sell Out This Season
20:06
20:06
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20:06Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-sell…
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720. 2025 Holiday Sales Strategy: Dos and Don’ts for Etsy, Shopify, Wholesale & Market Sellers
27:36
27:36
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27:36Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Don’ts so you can finally stop winging it and start winning it. Whether …
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719. Why Product Based Businesses Flop During the Holidays and How to Fix It Now
22:52
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22:52Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your p…
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718. Fix What’s Not Working: The Truth About Your Physical Product Sales
20:15
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20:15Welcome back Product Bosses! Do you ever feel like the only way to grow your business is to post more, get featured, or go viral? You’re not alone. So many of us have been led to believe that more visibility is the magic key to sales success. But here’s the truth—more eyeballs on your brand won’t fix a leaky sales engine. In this episode, I’m walki…
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717. From Burnout to Breakthrough: What Happens When You Let Go of a Business | Coaching Session
46:02
46:02
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46:02Welcome back Product Bosses! Have you ever gotten to a place where your business just doesn’t feel aligned anymore? In today’s heartfelt coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, who’s at a crossroads: should she sell her business or shut it down completely? What started as a passionate product born from h…
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716. What If You Don’t Want to Hustle—But Still Want to Make Money in Your Product-Based Business? | Coaching Session
50:19
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50:19Welcome back Product Bosses! Today I’m coaching Sandra Nakashima, a talented chocolatier who’s re-entering the business world after years away. She loves her work but doesn’t want to be tied to long hours, a big team, or endless hustle. Her dream? A beautiful, profitable business that allows her to live fully—without sacrificing her time or energy.…
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715. What’s Really Holding Your Product Business Back (Hint: It’s Not Strategy) | Coaching Session
33:55
33:55
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33:55Welcome back Product Bosses! This week, I’m coaching Hannah Kirby, the founder of Stable-ish—a brand that’s reimagining how we talk about and accessorize mental health. After her heart-shaped pill case took off on Etsy, Hannah found herself with a loyal audience, a strong brand, and real traction. But despite that success, she’s stuck. Not because …
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714. You Don’t Need an Audience to Build a Million-Dollar Product Business
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29:13Welcome back, Product Bosses! I know so many of you are out there asking yourselves, “How can I grow this business if I don’t have a big following?” Trust me, I hear this all the time—and I’m here to tell you that you do not need a huge audience to build a successful product-based business. In this re-air of one of our most-loved episodes, I share …
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713. Ask Jacq: How to Turn Market Shoppers Into Repeat Online Buyers | Q&A
9:04
9:04
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9:04Hey there, Product Bosses! In this episode of the Ask Jacq Series, I’m answering a hot question from one of my students who absolutely dominates at her local farmer’s markets—making $3,000 in just four hours—but can’t get those happy shoppers to buy online. Sound familiar? Whether it’s due to product challenges (like meltable body butters in summer…
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712. The Exact Steps I’d Take If I Launched a Product-Based Business Right Now
30:54
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30:54Welcome back, Product Bosses! Ever wonder what you should focus on first when starting your product-based business? In this re-aired favorite episode, I share the exact framework I’d use today if I were starting a brand-new business from scratch. After helping thousands of makers, manufacturers, and product creators over the years, I’ve seen the pa…
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711. Ask Jacq: How Pricing with Confidence Can Triple Your Sales | Q&A
13:49
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13:49Hey there, Product Bosses! In today’s Ask Jacq Q&A, we’re diving into one of the biggest roadblocks for product-based business owners—pricing. Whether you’re worried about charging too much or finding customers who “get” your value, this episode is here to shift your mindset and show you what’s possible. First, I chat with one of my longtime studen…
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710. Why Your Product-Based Business Isn’t Growing (And What To Do First)
43:04
43:04
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43:04Welcome back, Product Bosses! We’re revisiting one of our most foundational coaching episodes because it’s that important. Whether you’re brand new or have been in business for years, chances are you may have skipped over a few key steps that are critical to lasting growth. In this episode, I break down the four core foundations that are often miss…
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709. Ask Jacq: How to Boost Your Order Value Without Lowering Prices | Q&A
11:51
11:51
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11:51Hey there, Product Bosses! In today’s Ask Jacq episode, we’re diving into the question every product-based business owner asks at some point: How can I make more per order—without running constant discounts? I’m sharing two live coaching clips straight from my programs, where I help real students work through their pricing and bundling strategies i…
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708. How to Build Your Money Machine: The Five Incomes to Financial Freedom with Mel Abraham
56:23
56:23
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56:23Welcome back, Product Bosses! We’re bringing back one of our most powerful and popular episodes with Mel Abraham, a financial expert, business advisor, and bestselling author of Building Your Money Machine. This conversation is packed with mindset shifts and tangible strategies to help you separate your income from your effort—and finally start bui…
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707. Ask Jacq: How to Bridge Revenue Gaps and Sell More—Even in Your Off Season | Q&A
13:50
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13:50Hey there, Product Bosses! In this Ask Jacq Q&A coaching session, I’m answering questions straight from the students in my programs—and they’re ones you’ve probably asked yourself. First up, what do you do if your product sales drop during half the year, and you rely on a single revenue stream link Shopify during the slower months? I help one busin…
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706. The 4-Step Path to a Profitable Product-Based Business
23:26
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23:26Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you create structure and momentum. It’s called the 4P Success Pathway, and…
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705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A
17:59
17:59
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17:59Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, where we tackle the kinds of decisions that come up when your business s…
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704. How to Create Consistent Sales and Stop the Revenue Roller Coaster
21:31
21:31
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21:31Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owners: unpredictable sales. Whether you're making $5K or $100K a month, th…
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703. Ask Jacq: How to Find Your Best Sellers and Simplify Your Product-Based Business | Q&A
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15:54Hey there, Product Bosses! Welcome to the very first episode of our brand new mini-series: Ask Jacq. These are short, powerful coaching episodes where I answer real questions from students inside our programs like Standout Society and the Product Boss Sales Accelerator. Because sometimes all it takes is one good question to unlock your next big bre…
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702. Need Fast Sales? Try This 3-Day Product-Based Revenue Challenge
17:51
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17:51Hey there, Product Bosses! If you’ve ever found yourself needing to make sales quickly—without the time or energy for a full launch—this episode is for you. I walk you through my 3-Day Revenue Challenge to help you generate real cash from the products you already have. Whether it’s $500 or $5,000, this mini challenge is designed to push your limits…
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701. Can You Build a Product-Based Business That Supports Your Dream Life? | Live Coaching Session
41:29
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41:29Welcome back Product Bosses In this heartfelt coaching session, I work with Meyla Ruwin—creative entrepreneur and founder of Beksan Designs—to dive into a different kind of strategy: one that starts with her ideal life. After experiencing profound personal loss, including the passing of her sister and co-founder, Meyla is now reimagining what succe…
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700. What 700 Episodes Have Taught Me About Product Success, Failure, and Freedom
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24:38
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24:38Welcome back Product Bosses—and wow, this is a big one! We’ve officially hit 700 episodes, and I’m still pinching myself. In this episode, I’m taking you behind the scenes of how we got here, from the early, messy days of starting the show to the evolution of leading the business now solo. I’ll reflect on what I’ve learned, what’s changed, and the …
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699. Product Sales Down? The Proven Framework to Continue Growing Your Product-Based Business | Coaching Session
1:13:20
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1:13:20Welcome back, product bosses! I Today I’m re-airing a crowd favorite coaching session with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If you’ve been struggling with figuring out how to increase your sales and get more people to discover your business, that’s exact…
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698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business
21:11
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21:11Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or your own website, if your pricing doesn’t support growth, it’s going to …
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697. How to Delegate & Unlock More Time to Scale Your Product-Based Business | Live Coaching Session
25:43
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25:43Overwhelmed by your never-ending to-do list? You’re not alone. In this episode, I coach Sandy Palisch, the founder of Simply Organic Soap, on what it really looks like to delegate inside a product-based business—and how to start letting go without losing control. Whether you’re still a solo-preneur or you’ve got a small team, learning how to shift …
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696. The Fear You’re Feeling? It Means You’re Close.
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19:08Hey hey, Product Bosses! Are you standing on the edge of something big? That buzzing fear in your gut might not be a red flag… it might be the sign you’re about to step into your next level. In this episode, I’m getting personal and sharing what it really feels like to walk through fear in business. Whether you’re about to raise your prices, finall…
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695. "What To Do When You Get Knocked Off on Amazon" | Live Coaching Session
27:34
27:34
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27:34Welcome back, Product Bosses! In this episode, I coach the amazing Sherinata, founder of Karelia Creations, a brand that makes stunning Shungite jewelry and EMF protection products. She’s built a solid Amazon presence—but recently took a massive hit when her best-selling product was knocked off by her former manufacturer. Yep, it’s as bad as it sou…
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694. Selling Your Physical Products Isn’t Manipulation—It’s an Act of Service
11:41
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11:41Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pushy. I’ve been there—and I’ve heard it over and over again from our st…
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693. "How to Build a Profitable Product-Based Business Around Purpose (Not Just Product)" | Coaching Session
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28:38Hey hey, Product Bosses! In this episode, I’m coaching the incredible Francina Kahl, founder of Be Still Tea—a purpose-driven brand built around stillness, presence, and emotional connection. Francina’s journey began in 2020 through a personal healing experience, where steeping loose-leaf tea became her daily practice of stillness. Her business has…
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692. The Real Reason Product Business Sales Feel Hard (and How to Make a Profit)
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17:38Hey hey, Product Bosses! I know what it’s like to be out there posting, emailing, launching, and still wondering why the sales just aren’t coming in. In this episode, I’m getting real with you about why your business might feel like an uphill battle—and no, it’s not because you’re not working hard enough. It’s because you might be missing clarity—i…
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691. "Am I the Bottleneck in My Physical Product Business?" | Coaching Session with Jen of Corkscrew Imports
1:15:28
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1:15:28Hey hey, Product Bosses! Today I’m coaching Jen, the incredible founder of Corkscrew Imports, a Canadian-based business that connects wine lovers and restaurants to underrepresented, small-batch wineries from around the world. Jen is a solo entrepreneur with a deep passion for wine and global culture—but like many of you, she’s finding herself over…
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690. Every Action Is Feedback: What Your Product-Based Business Is Trying to Teach You
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28:04Hey hey, Product Bosses! Have you ever launched something, sent out an email, or posted on social and felt like it just didn’t land the way you expected? In this honest and heartfelt episode, I’m taking you behind the scenes of a real-time business decision I made—and how I turned what could’ve felt like a setback into a powerful learning moment. A…
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689. “I Launched My Product-Based Business… So Why Aren’t Sales Coming In?” | Coaching Session with Ashley of Saints & Ivy
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39:41Hey hey, Product Bosses! In this week’s coaching session, I sit down with Ashley Terrell, founder of the children’s pajama brand Saints & Ivy, who’s navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purpose—but found herself stuck when sales didn’t follow. She came to me with que…
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688. The Fix: Why Your Sales Are Inconsistent -- and the One Shift That Changes Everything
25:36
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25:36Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could sta…
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687. “How to Fix Your Product Lineup and Get Consistent Sales” | Coaching Session
59:40
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59:40Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets…
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686. Here's Why Your Sales Are Inconsistent (and How to Start Fixing It Permanently)
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31:07Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth. I’m breaking down the five most common re…
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