Welcome to Perimeter Perspective, the podcast where we explore the strategies, challenges, and innovations shaping the future of cybersecurity and IT management. Hosted by the experts at Next Perimeter, this show dives into zero trust principles, cloud-first solutions, and the evolving role of technology in modern businesses. Whether you’re an IT leader, business owner, or tech enthusiast, Perimeter Perspective offers actionable insights and engaging discussions to help you secure your digit ...
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Interesting stories from today’s franchisors and entrepreneurs.
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Ep 182 Finding Your True "Why" with Consultant Marc Cole from The You Network
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27:39Today’s guest is someone who turned sweet success into a passion for helping others launch their dream businesses. Marc Cole is a Senior Consultant with The You Network, and he’s on a mission to guide aspiring entrepreneurs toward the right franchise fit. From B2B gifting to franchise matchmaking, Marc brings heart, clarity, and a deep belief in kn…
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Ep 181 Making The Choice Between Unhappiness or Uncertainty with Franchise Consultant Tom Scarda
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24:16Tom Scarda, franchise expert and author of The Magic of Choosing Uncertainty, joins the show to share how he went from civil service to building and selling a successful franchise—and now helps others do the same. We dive into how to find the right franchise, avoid common mistakes, and why franchising is more about lifestyle than loving a product. …
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Ep 180 BAI Consultant Deene Yenchochic's Shares A Masterclass on Clienttether
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38:49In this episode, I sit down with Deene Yenchochic, a BAI consultant power user of Clienttether, to unpack how this all-in-one CRM platform has transformed the way she runs her consulting business. From automations that never let leads fall through the cracks, to features that actually make you money—Deene shares the exact tools, stories, and workfl…
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Ep 179 Sean Bush’s Formula to Explode Home‑Service Franchisee Revenue
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41:06Sean Bush isn’t just the Chief Sales Officer at Bush Consulting LLC—he’s the field‑boots coach who hops on planes to help franchisees close bigger tickets and streamline ops. In this episode Ryan digs into Sean’s battle‑tested tactics for turning leads into lifetime fans, scaling SOPs, and building A‑player crews that love showing up on Monday. …
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Ep 178 How To Approach Your Marketing in the Age of AI: Insights from Jonathan Aufray
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39:05In this episode, I sit down with Jonathan Aufray, the CEO and co-founder of Growth Hackers, a digital agency helping startups and scaleups unlock sustainable, long-term growth. With nearly a decade of experience helping companies around the world accelerate their growth through inbound marketing, lead generation, and conversion strategies, Jonathan…
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Why Cloud Identity is Your New Front Line in Cybersecurity
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9:04Stolen credentials. Risky login behavior. Shared accounts with no audit trail. Businesses that overlook identity management face serious security gaps, compliance challenges, and operational inefficiencies. Most cybersecurity strategies focus on firewalls and endpoint tools—but today, your real perimeter is every login. In this episode of Perimeter…
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Ep 177 From the NFL to Entrepreneurship: Why Franchising Makes Sense for Retired Athletes with Ty Brewster, Steven Gardner, and Former NFL player Brady Sheldon
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40:48What happens after the final whistle blows? For many retired athletes, the next chapter begins in business — and franchising is one of the smartest moves they can make. Steven Gardener & Ty Brewster founders of FranReal, joins us to talk about how they're creating a streamlined way to discover, vet, and invest in franchise opportunities in real est…
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Ep 176 How To Develop A Great Lead Generation Strategy to Grow Your Brand Or Consulting Business with Travis Cook from Franchise Ventures
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30:01Travis Cook, Sales VP at Franchise Ventures, joins the show to break down the world of lead generation —how it works, who it’s for, and how his platform is helping thousands of aspiring entrepreneurs find the perfect business opportunity and helping franchise brands grow. We explore how brands and consultants should approach their lead generation, …
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The Future of Work: Why the Modern Desktop Experience Changes Everything
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10:27Slow device setups. Frustrating VPN issues. Former employees still accessing company data. Businesses relying on outdated IT models face major security risks, lost productivity, and unnecessary costs. Most organizations focus on cybersecurity tools but ignore a foundational shift that could improve security, streamline operations, and boost employe…
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Ep 175 From Shark Tank to Scaling Success: The "Romp n’ Roll" Story with Babz & Michael Barnett
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26:53On this episode, I sit down with Michael and Babz Barnett, co-founders of Romp n’ Roll, the innovative kids’ gym and enrichment center designed to make early childhood learning fun. They share their journey from idea to franchise success, the science behind play-based learning, and how they’ve scaled their business while maintaining quality and imp…
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Ep 174 From Police Officer to Industrial Shrinkwrap Entrepreneur Ryan Lemieux's Story
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26:01In this episode, I sit down with Ryan Lemieux from Omega Shrink Wrap to explore the fascinating world of industrial shrink wrapping. We talk about his transition from a career in law enforcement to building his own franchise in a highly niche industry. From protecting massive structures to ensuring equipment stays safe during transportation, Ryan s…
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IT Lifecycle Management: The Foundation of Secure Operations
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10:1540% higher IT costs. Unpatched security gaps. Former employees still accessing company data. These are just a few of the risks businesses face when they don’t have a structured IT lifecycle strategy. Most organizations focus on cybersecurity tools but overlook the foundational issue: lifecycle management. Without a plan for tracking, securing, and …
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Ep 173 Should You Franchise Your Business? Insights from FranWise Founder Mary Ann O'Connell, CFE
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31:23In this episode, I sit down with Mary Ann O’Connell, Founder of FranWise, to explore the key strategies for building and scaling a successful franchise. From avoiding common franchising pitfalls to fostering strong franchisee relationships and leveraging technology for growth, Mary Ann shares invaluable insights from her decades in the industry. Wh…
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Ep 172 David Young on How to Build a Cloud Without Amazon Through Federated Computer
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48:16How do we break free from cloud computing monopolies and take back control of our data? David Young, founder of Federated Computer, joins the show to discuss how decentralized computing is reshaping the future of AI, data privacy, and cloud infrastructure. We explore the technology behind it, its advantages over traditional cloud providers, and wha…
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From Detection to Action: How SOAR Stops Cyberattacks in Minutes
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15:40287 days. That’s how long it takes—on average—to detect and contain a breach. Cybercriminals aren’t waiting for you to catch up. With automated attack methods and round-the-clock threats, small to mid-sized businesses (SMBs) can’t afford slow response times. Traditional security tools detect threats - but without automation, attackers have the uppe…
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Ep 171 Best Practices For Top Performing IFPG Consultants with Franchise Sales CRM featuring Kishore Siva
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31:17Discover how a top-performing IFPG consultant Kishore Siva supercharges franchise sales by leveraging the power of Franchise Sales CRM. Kishore's insider view reveals proven strategies for building stronger pipelines, closing deals faster, and scaling success across multiple territories. We also talk about how Kishore relies on help from his virtua…
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Ep 170 Reviving "sugaring" The Ancient Art of Hair Removal with sugaringLA Founder Danielle Correia
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24:25Why are more people ditching waxing for sugaring? What is "sugaring?" In this episode, we sit down with Danielle Correia, the founder of SugaringLA, to talk about the rise of sugaring as a natural alternative to traditional hair removal. She shares her journey from idea to thriving business, the challenges of scaling a brand, and why growth and emp…
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Ep 169 How Deb & Mike deFisser Close High Dollar Home Service Projects in the Arizona Market
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33:07Thinking about a kitchen or bathroom remodel? In this episode, we sit down with Mike & Deb from Elegant Bath and Remodel, experts in high-end home renovations. Being entrepreneurs in the home service space can be highly competitive. Here, Mike & Deb shares their secrets to success in the home service industry, their approach to overcoming fear, and…
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Ep 168 How Derek Riley Became the Innovative "Muscle" Behind The Zoo Gym Franchise
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36:03In this episode, I sit down with Derek Riley, the driving force behind The Zoo Gym Franchise, to discuss how he built a standout gym brand in the competitive fitness industry. We explore the challenges of scaling a gym franchise, the importance of strong branding, and how The Zoo Gym keeps members engaged. Derek also shares insights on the future o…
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Epi 167 How Michael Hartel Built Cabinet IQ into a Home Remodeling Powerhouse
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20:42In this episode, I sit down with Michael Hartel, CEO of Cabinet IQ, to dive into the business of home remodeling, franchising, and scaling a company in a competitive industry. Michael shares the strategies that helped Cabinet IQ grow, the challenges of customer satisfaction in home improvement, and how he’s leveraging technology to streamline opera…
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Why SIEM and Threat Detection Are Foundational for SMB Cybersecurity
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12:17Cybercriminals aren’t just targeting enterprises anymore. SMBs are in the crosshairs, and the consequences are costly. A single data breach can cost an SMB over $3 million, yet many businesses still lack the visibility needed to detect threats before it’s too late. In this episode of Perimeter Perspective, hosts Michael Moore and Alyssa Birchfield …
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Ep 166 How A Bag of Trash Changed The Lives Of Two Young Men Forever - Fred Tomlin & Sherrod Hunter's Story
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27:54In this episode, I sit down with Fred Tomlin & Sherrod Hunter, Founders of Accelerated Waste Solutions (AWS) and the Junk Shot, the first and only junk removal app in the U.S. We dive into the future of sustainable junk removal, the role of technology in waste services, and the lessons they have learned about leadership, customer experience, and in…
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How MXDR Protects SMBs from Cyber Threats
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15:2760% of small businesses close within six months of a cyberattack. Cyber threats are evolving, and small to mid-sized businesses are becoming prime targets. Traditional security solutions—like standalone antivirus and firewalls—leave dangerous gaps that attackers exploit. Businesses need a proactive, unified approach to threat detection and response…
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Ep 165 From the Felt to the Mic: Comedian Joe Stapleton on Poker & Comedy
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48:28Joe Stapleton is more than just a poker commentator—he’s a comedian, writer, and one of the most entertaining voices in the game. In this episode, we dive into his journey from aspiring comic to one of the most recognizable figures in poker broadcasting. Joe shares behind-the-scenes stories, the challenges of making poker funny, and his thoughts on…
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Zero Trust SaaS Security: Protecting Your Apps, Identities, and Devices
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11:09Ready for SaaS security without the complexity? Managing SaaS security is becoming one of the biggest challenges for IT teams. With employees using apps like Salesforce, Dropbox, and countless others, businesses struggle to keep access secure without adding friction to everyday workflows. Legacy security approaches—like VPNs and standalone logins—f…
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Ep 164 Unlocking Wealth in Non-Food Franchising with Jon Ostenson
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23:37In this episode, we sit down with Jon Ostenson, CEO of FranBridge Consulting and author of Non-Food Franchising, to explore the untapped world of franchise opportunities beyond fast food. Jon shares expert insights on why non-food franchises are gaining traction, how to evaluate the right business model for you, financing, and the key advantages of…
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Ep 163 From Drywall to Dominance: How Nick Alexander with PatchMaster is Innovating Dry Wall Repair
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23:32In this episode, I sit down with Nick Alexander, the driving force behind PatchMaster DFW, a rapidly growing drywall repair franchise location. Nick shares how PatchMaster carved out a unique niche in the home services industry, the keys to scaling a home service business, and the lessons he’s learned in building a strong, customer-focused brand. N…
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Ep 162 Meditation & Mindset: Brandon Ward’s Path to Business Success
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48:11In this episode, I sit down with Brandon Ward, a Certified Business Coach, Motivational Speaker, and Author, to explore what it takes to build a successful, sustainable business. A former law enforcement officer turned entrepreneur mentor, Brandon shares his journey, the biggest challenges facing entrepreneurs, and the key strategies he teaches to …
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EP 161 Sergei Kaminskiy’s Tips for Turning a Handman Business into an Million Dollar Empire
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46:58In this episode, I sit down with Sergei Kaminskiy, co-founder of Kaminskiy Design & Remodeling, to explore the art and business of home remodeling. With over fifteen years of experience transforming homes in the San Diego area, Sergei shares his insights on developing a successful mindset, creating exceptional customer experiences, and what it take…
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Ep 160 The Business Coach’s Playbook: Strategies for Business Growth with Tony Creed
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23:08In this episode, I sit down with Tony Creed, a seasoned business coach and veteran, to explore how he helps leaders and entrepreneurs unlock their potential, navigate challenges, and build thriving businesses. Tony shares his unique coaching philosophy, insights into overcoming common business blind spots, and actionable advice for developing true …
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How Network as a Service (SASE) Empowers Mid-Market IT Leaders
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9:20Are You Ready to Scale Securely? For mid-market businesses, staying secure while growing your IT infrastructure is no easy task. Legacy solutions like VPNs can leave your network vulnerable, while the costs and complexity of piecing together security tools can overwhelm even the best IT teams. What’s the solution? Network as a Service (SASE)—a clou…
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Ep 159 How To Truly Live Your "Why" As a Business Owner with Jamie Allen
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39:44In this episode, I sit down with Jamie Allen, an experienced career coach with The Entrepreneur's Source, to explore how to unlock your full potential and create the life you’ve always envisioned. Jamie shares his expert strategies for building your dream business, achieving financial freedom, and thriving as a business owner rather than staying in…
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Ep 158 Building Wealth Through Franchising: Lance Graulich’s Roadmap
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38:10In this episode, I sit down with Lance Graulich, founder of Eye On Franchising and a leading expert in the franchising world. Lance shares his journey into franchising, busts common myths, and offers invaluable advice for aspiring franchise owners. Whether you’re considering franchising as your next business move or you’re a current franchisee look…
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How to Prepare Your Business for the End of Windows 10
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10:24Are you ready for October 2025? The end of Windows 10 is more than a deadline—it’s a wake-up call for businesses relying on outdated systems. What’s your plan to stay secure, compliant, and ahead of the curve? In this episode of Perimeter Perspective, we dive into the critical implications of Windows 10’s end of life, scheduled for October 14, 2025…
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Ep 157 How Saleschatz is Revolutionizing Lead Generation for Consultants & Brands Using AI
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34:09In this episode, we’re joined by David Stein, founder of Saleschatz, to explore how AI is transforming lead generation for franchise consultants and franchisors. David explains how AI-powered tools are revolutionizing the way franchise professionals identify, qualify, and nurture leads, helping them find the right franchisees faster and more effici…
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Ep 156 Mike Andes Shares The Secrets To Becoming a Millionaire Home Service Professional Business
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20:39Welcome 2025! Join us as we delve into the inspiring journey of Mike Andes, founder of Augusta Lawn Care. Starting his entrepreneurial path at just 11 years old, Mike has grown his business into a franchise with over 150 locations across multiple countries. In this episode, we explore his early beginnings, the pivotal decisions that shaped his care…
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Welcome to Perimeter Perspective: Expanding the Boundaries of Cybersecurity and IT
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6:52In this inaugural episode of Perimeter Perspective, we introduce the podcast, its mission, and the value it brings to IT leaders, business owners, and tech enthusiasts. Learn what Perimeter Perspective is all about, the topics we’ll cover, and why cybersecurity and IT innovation are more critical than ever. Whether you're navigating zero trust arch…
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Ep 155 From Career Stuck to Career Owner: Dr. Kimberly Gillette's Business Coaching Journey
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27:41In this episode, I sit down with Dr. Kimberly Gillette, an expert Career Ownership Coach, to discuss the power of taking charge of your career. Kim shares her journey from international higher education to coaching professionals through career ownership and entrepreneurial pivots. Learn how aligning your career with your lifestyle and financial goa…
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Ep 154 Building a Client-First Culture – How Real Estate Leader Amy Stockberger Turns Service into Referrals and Lasting Success
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26:18Amy Stockberger is the founder of Amy Stockberger Real Estate and the innovator behind the Lifetime Home Support™ model. Since 2017, she has led South Dakota's top-producing real estate team, achieving a national ranking of #52. Her philosophy, "Serve, Serve, Serve, Sell," emphasizes exceptional client experiences throughout the homeownership journ…
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Ep 153 How Tommy Gun's Original Barbershop is Reinventing the Barbershop Experience with Founder, Keenan Fisher
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19:24Join us as we delve into the entrepreneurial journey of Keenan Fisher, Founder and CEO of Tommy Gun's Original Barbershop. Discover how Keenan's early experiences in his family's businesses inspired him to create a barbershop that seamlessly blends classic traditions with modern amenities. Learn about the innovative strategies behind Tommy Gun's su…
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Ep 152 Sweet Success: Bennett Maxwell on Disrupting the Cookie Franchise Industry
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23:26In this episode, Ryan sits down with Bennett Maxwell, the visionary Founder of Dirty Dough, a franchise that’s taking the cookie world by storm. Bennett shares the inspiring story behind the brand, offering insights into the challenges and triumphs of building a successful cookie franchise. From product innovation to choosing the right franchise pa…
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Ep 151 How To Develop Social & Content Marketing with Katrina Tecxidor
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30:07In this episode, I sit down with Katrina Tecxidor, Founder and CEO of COSMarketing Agency, to explore her journey in digital marketing. Katrina shares her insights on overcoming small business challenges, the importance of unique content creation, and strategies to stay ahead in the ever-evolving digital landscape. Tune in to discover how her agenc…
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Ep 150 How To Use AI Lead Gen to Deliver an $80K Payday with Founder Johann Nogueira
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29:11On episode #150, I sit down with Johann Nogueira, co-founder of White Label Suite, an AI-powered lead generation tool empowering over 1,400 digital marketing agencies. Johann shares his journey of transforming ideas into successful ventures and offers deep insights into leveraging AI technology to scale businesses. We explore the evolution of lead …
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Ep 149 Expanding Horizons in Longevity: Scott Svilich on Next Health's Mission
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30:27In this episode, I sit down with Scott Svilich, Chief Operating Officer of Next Health, to explore the company's innovative approach to health optimization and longevity. Scott shares insights into Next Health's expansion into new markets, the cutting-edge services they offer, and the future of personalized wellness. Join us for an engaging discuss…
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Ep 148 Joey Coco's Near Death Experience & How It Shapes His Success with Budget Blinds
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47:13In this deeply moving episode, Joey Coco shares his incredible story of survival after a near-fatal car accident. Left with severe burns, Joey embarked on a life-changing journey of recovery that tested his mental, emotional, and physical strength. With determination, a passion for fitness, and an unwavering spirit, Joey not only rebuilt his life b…
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Ep 147 Finding the right Franchise Opportunity for your Lifestyle with Ray Glover of Glover Franchise Consultants
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24:08In this episode, I sit down with Ray Glover, founder of Glover Franchise Consultants. Ray shares his journey from corporate life to the world of franchise consulting. Tune in to discover expert advice on selecting the right franchise, emerging industry trends, and how to create the lifestyle you've been dreaming about through franchising. Whether y…
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Ep 146 Why choose franchising? Advice from Kevin Stewart CFC with the IFPG.
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31:45Kevin Stewart has lived a life in franchising fresh out of school. On this episode he shares his "ups and downs" of business ownership and how he coaches others in the same space. Kevin shares what he has learned over the decades and now helps franchise consultants and franchisors expand their knowledge with the International Franchise Professional…
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Ep 145 Scaling Beyond Borders: Global Business Insights with William Le Sante
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24:05In this episode, I sit down with William Le Sante, Global Development Officer at ActionCOACH and founder of Le Sante International. With over three decades of experience in franchise development and international business, William shares insights on scaling businesses across borders, the future of franchising, and the power of effective coaching. T…
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Ep 144 Why Franchising Might Be Your Next Career Move with Tim Parmeter
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25:10In this episode, I chat with Tim Parmeter, the founder of Francoach and host of the Franchising 101 podcast. Tim shares insights on overcoming career crossroads through franchise ownership, reveals industry trends, and discusses how Francoach guides clients in finding their perfect franchise fit. Whether you're considering a career shift or curious…
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Ep 143 From High-Tech to Franchise Owner to Fractional Executive with Geno Alissi
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29:31On this episode, I speak with Geno Alissi, a former tech executive turned entrepreneur, franchise owner, and recruitment consultant. With over 40 years of experience at companies like Intel and Polycom, Geno now helps individuals find business opportunities that align with their skills and goals. Tune in to explore his journey, learn the “ins and o…
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