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In the season finale of season seven, I've got not one, but two great guests. Evan Babins, Rich Rodrigues, and I discuss the critical role of networking in the events industry. We share personal stories and insights on how building genuine relationships can lead to professional growth and success. We talk about the importance of reciprocity, commun…
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Today we interview Alex Wyss the Executive Director of the Tennessee State Parks Conservancy. Alex comes to this position after many years of dedicated work with the Nature Conservancy. We discuss the Conservancy’s ongoing efforts to make Tennessee State Parks more accessible to underserved populations. The Conservancy is presently involved in a ma…
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In this episode, MK Granados and Shanondoah discuss the valuable lessons that B2B events can learn from B2C events. They explore how consumer-focused strategies can enhance sponsorships, attendee experiences, and overall event success. The conversation highlights the importance of humanizing events, creating memorable moments, and leveraging creati…
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This week, I'm chatting with Steph Couch strategic thinking and building a cohesive message. We talk about how the economies of scale can enhance efficiency and reduce costs, while also emphasizing the need for consistent themes across events while also being mindful of the pitfalls of trend chasing. About Steph Couch: Connect with Steph Couch on L…
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This week I'm talking to Nelia Nunes about the challenges and stressors that come with being an event planner. We chat about perspective, resilience, and the ability to let go of control in order to manage stress effectively. We also talk about setting boundaries for mental health, the flexibility of work hours, and the need for effective communica…
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This week, I'm chatting with Arianna Lebed about the evolving landscape of experiential activations in the events industry. We talk the importance of engaging audiences, the role of personalization in B2B events, and how AI can enhance attendee experiences. We also touch on innovative activation strategies, the significance of global perspectives, …
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This week I'm chatting with Julia Danmeri, Founder and CEO of TranslateAble, where she shares her insights on navigating career changes within the events industry. We talk about the importance of being prepared for change, the value of networking, and the significance of personal branding. Julia discusses how to identify when a change is needed, th…
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This week I'm joined by Marc Ghafoori, CEO of AlphaTooth, as we discuss the challenges faced in the event planning industry and the importance of building strong vendor relationships. Marc emphasizes the need for effective communication and collaboration between planners and vendors, highlighting the value of finding reliable partners who understan…
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This week, I'm sharing the importance of external planners in the event planning industry. From my years of experience as an in-house event planner, I highlight the challenges faced by internal teams and the benefits of bringing in external support. External planners can enhance the overall quality of events while alleviating the pressures on inter…
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In this episode, Monica Birrenkott discusses the importance of storytelling in experiential events, emphasizing how a strong narrative can engage audiences and create memorable experiences. We talk about the need for brand alignment and understanding the audience to design effective activations. The discussion also covers the significance of follow…
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This week, I'm chatting with Emily Dilbeck, the Global Field Marketing Manager at Unbound B2B, as she shares her journey in the events industry, the importance of community engagement, and innovative strategies for creating memorable attendee experiences. She shares insights on the evolution of event marketing, the significance of regional events, …
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In this minisode, MK Granados and I talk about the value of pursuing an MBA for events professionals. MK shares her personal journey of deciding to further her education during the pandemic, the importance of having professional experience before entering an MBA program, and the challenges faced by those who pursue an MBA without a clear career dir…
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In this episode, Marisa Cali and I discuss the shift in alcohol-centred events in the industry. We talk about importance of creating inclusive non-alcoholic options and reimagining traditional networking events to enhance attendee experience. Marisa shares her insights on innovative branding for alcohol-free events and the need to change perception…
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In this episode I'm chatting with Jennie Plumlee, a seasoned professional in corporate events about the challenges and opportunities in the event marketing industry. We talk about the lack of education around field marketing, the importance of mentorship, and the evolving landscape of corporate events. Jennie also shares insights on how to effectiv…
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In this conversation, Erin Sisko and I discuss the challenges women entrepreneurs face in accessing capital. She highlights the misconceptions surrounding women's willingness to seek funding and emphasizes the importance of understanding the funding landscape, including grants, loans, and private capital. Erin shares insights on the significance of…
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This week we explore the journey of nonprofit fundraising events with Roger Devine from School Auction. Discover how grassroots organizations have adapted from traditional pen-and-paper methods to innovative digital platforms. Roger shares insights on the importance of community-based fundraising, the impact of technology, and strategies to make ev…
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In this conversation, Marisa Nebosky shares her insights on the importance of strategic thinking in the events industry. We talk about the need for event professionals to focus on creating engaging experiences that resonate with audiences, rather than just managing logistics. About Marisa Nebosky: Connect on LinkedIn Follow on Instagram About the H…
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In this episode, I'm chatting with Anthony Lue, Accessibility Consultant, about the importance of accessibility in event planning. We talk about accommodating various accessibility needs, the role of universal design, and the significance of empathy in creating inclusive environments. We also discuss navigating different accessibility laws, the cha…
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In this episode, I'm chatting with Megan Martin, VP of Marketing and Innovation for EMC Meetings and Events. We talk about the importance of building a support network in the event planning industry. We cover associations, online communities, and actively engaging with peers to foster relationships. Events are a team sport, let's talk about finding…
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The Cedar Glades, which occur in the rocky and hardscrabble areas around Lebanon Tennessee, are among Tennessee’s most special places. They are home to many rare plants and plant communities adapted to these harsh conditions and which occur nowhere else in the world. The Tennessee Coneflower (Echinacea tennesseensis) is a prominent example of the b…
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This week, we're talking about the important relationship between event marketing and the sales teams. We chat about the importance of building strong relationships, understanding sales processes, and defining success beyond just acquiring new leads. About Teresa Lopez: Connect with Teresa on LinkedIn About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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This week, we dive into the significance of personal branding within the events industry. We chat about the nuances of personal branding, how it differs from business branding, and the importance of authenticity. Having a strong personal brand can help support your career goals and whether or not you've been crafting your personal brand, you have o…
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As a self-proclaimed Disney adult, I love to chat about all things Disney World. This week, I'm expanding on a social media post about what planners can learn from the Disney World experience. About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get your dream job with …
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Our guest today, Mark Tummons, received the coveted Fellow Award from the Tennessee Recreation and Parks Association in 2005. He is also a Past President of TRPA and a Lifetime Member. Mark has served the State of Tennessee in various roles over the years including Program Administrator for the Parks and Recreation Technical Advisory Service (PARTA…
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In the first couple of months of the Trump administration, the so-called Department of Government Efficiency has made numerous baseless claims about waste fraud and abuse in the Social Security program. They have also proposed several thoughtless changes to the way that the program is managed, as well as unwarranted cuts to program staff. In todays…
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It was April of 1975 when your host moved to Gatlinburg to start the Parks and Recreation Program for the City of Gatlinburg. Now 50 years later, this agency has become one of Tennessee’s best. Consistently winning statewide recognition for exceptional facilities and innovative programs. All the credit goes to my two guests, Marty Nicely (Director …
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It really does matter what you have growing in your yard! If you choose to grow native plants, trees and shrubs, you will be making a positive contribution to the ecology of our urban living space. Native plants make an attractive home for birds, pollinators and other wildlife. Neighbors for Natives is a non profit in Nashville which has as its pur…
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Since the early 1950s, the State of Tennessee has had an interest in assisting Tennessee cities and counties in building strong communities through strong Parks and Recreation programs. Recreation consultancy services by the State to local governments continue today, and our guest April Johnson is at the forefront of that effort. April’s effort has…
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In this episode, Will Curran shares his insights on the evolving landscape of the events industry, particularly focusing on the integration of wearable technology to enhance attendee experiences and exhibitor engagement. We chat about how technology can facilitate networking, lead retrieval, and event design. About Will Curran Web: www.willcurran.c…
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Last year, I started the year with the 3 Cs of 2024, creativity, commitment, and connection so I thought it would be fun to start this year with the 3 Ds of 2025. In this solo-episode, I chat about things I'm excited for and what trends I think will be prevalent in corporate events in 2025. About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn…
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Our guest today is Michael Robertson the recent recipient of the TRPA Fellow Award. This award is given each year in recognition of significant and sustained contributions to the field of Parks and Recreation. Mike has recently retired as head of Tennessee State Parks operations. Tennessee State Parks are recognized as among the best in the nation.…
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For her second appearance on the Mark Fraley Podcast, we interview Joanna Brichetto about her new book, This Is How A Robin Drinks, Essays on Urban Nature. Joanna is a Certified Tennessee Naturalist and the producer of the well known blog/Instagram called Sidewalk Nature. The book consists of 52 essays, arranged by seasons (Summer, Winter, Spring F…
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This week is a solo episode and I'm talking about three ways to get yourself ready for a career search in 2025. Looking for a new job can be daunting, so it's best if you take baby-steps to set your job search up for success. Episodes to help you on your job search: 5 tips for your next networking event Learning to Love LinkedIn Building your event…
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Getting attendees to register for your event can be a challenge. Keeping them engaged throughout your event can be an even bigger challenge. You need your attendees to be engaged from the moment they interact with your marketing material to long after the event. Listen in as Valentina Ruffoni and I discuss ways to keep your attendees engaged throug…
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Today I talk with Michael Officer of the Cuan Beo organization in Galway, Republic of Ireland. Michael and his organization are involved with the restoration of the oyster fishery in the Galway Bay. There have a multifaceted approach to their work. Priority is given to managing the quality and volume of the fresh water entering the bay from the wat…
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Sourcing venues can be stressful. You may be sourcing in a new city where you don't have any contacts or you might be a planner who doesn't plan many hosted events. Or, you're a planner who needs a helping hand. That's where a sourcing agency can help. This week, I'm chatting with Jackie Baker of Spark Events about how venue sourcing can help give …
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There is so much opportunity at trade shows. It is an opportunity to find new leads and reconnect with existing customers but there's also so much opportunity to how we run trade shows. We need to make it worth it for attendees to come to trade shows and as organizers, we need to make sure our exhibitors are not an after-thought. In this week's epi…
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When you work in events, of course you're always working with people. From internal stakeholders, clients, vendors, partners, and perhaps most importantly, your attendees. But are you managing all of those relationships to their fullest potential? This week, I'm chatting with Gabriella Robuccio of ProEventsTips, a consulting business focused on rel…
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As an industry, we need to keep sustainability at the forefront of our planning but it can seem overwhelming, especially on small teams where resources are stretched thin. In this week's episode, I'm chatting with Alycia Drube of Positive+Impact Event Consulting about the ways to incorporate sustainability into your events in a measurable and susta…
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Welcome to season FIVE! In this episode, I'm chatting with David T. Stevens, co-founder of Olympian Meeting. We discuss the importance of incorporating wellness into events. He emphasizes that wellness should enhance the event experience and not be the main focus. We talk about starting with small steps and the need for balance and variety in welln…
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It's easy to feel the buzz of community on-site but how do you ensure that people are making meaningful connections? You have to be purposeful and intentional about how people are connecting and how they can stay connected after your event. In this week's episode, I'm chatting with Kabrina Ashley about all things community, including how to make it…
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We know how stressful event planning can be. And if we're ignoring rest and restoration, our bodies will force it upon us. That's why it's so important to find the ways that work for you to cope with stress and anxiety that events can bring. This week, I'm chatting with Sarah Reuter, an events professional who helps planners calm the chaos after th…
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AI is more than a buzzword, it is changing the way we work with technology. And there is so much opportunity for events, it can be hard to know where to begin. In this episode, I'm chatting with AI and events expert, Anca P. Trifan from Tree-Fan events. We chat about where to get started, where AI can help, and how to use it effectively within it's…
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I grew up as a drama kid (shocking, I know....) and there are skills I learned growing up that I still refer to this day when prepping presentations and getting on stage. If you don't have that background, it can seem really overwhelming. In this week's episode, I'm chatting with Alexis Orchard of Orchard presents about how learning improv skills c…
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It's so important for corporate planners to show value of their events, long after tear down. In this week's episode, I'm chatting with Randy Long of The Pix Squad on how to use photography to engage attendees after the event and turn them into your marketing squad. About Randy Long The Pix Squad About the Host Follow Shanondoah on LinkedIn Follow …
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Networking events can feel overwhelming but they can also be a great way to meet like-minded people who can help you grow your business or find your next opportunity. In this week's episode, I'm sharing 5 tips to crush your next networking event, as I get ready for 3 of them this week! Support the show Sign up for ⁠⁠Learning to Love LinkedIn⁠⁠ with…
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In this episode, I chat with Shannon Talbot, the author of Breaking Free. A former corporate executive-turned-keynote-speaker-and-author, Shannon helps readers realize their true potential and live their desired life across all aspects. We chat about how you can stop holding yourself back and have the events career you really want. About Shannon Ta…
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This week I'm chatting with Naomi Tucker of Planners on Purpose about taking care of yourself as an events professional, before, during, and after an event. We all know we have stressful jobs, what can we do to make sure we're looking after ourselves as well as setting our teams up for success. About Naomi Tucker Planners on Purpose Podcast Planner…
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