For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire. Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing valu ...
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B2C Marketers Podcasts
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.
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The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The podcast is brought to you by Grom ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive p ...
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
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Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
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Podcast by Halley Gray | Evolve and Succeed
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How do we do this customer experience thing anyway? Join award-winning customer experience (CX) expert Jeannie Walters as she answers real questions from overwhelmed leaders! Let's turn ideas into ACTION! From company culture to employee experience (EX) to customer service, Jeannie wants to help you demystify the process for enriching the customer experience. With over 20 years investigating the best and worst in CX, this international keynote speaker has heard it all... and now she's here t ...
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One idea every week to help you build stronger relationships with your customers and increase your sales.
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As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
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Customer service, done right, can be your company's single, biggest, competitive advantage. Join Customer Service Authority and best-selling author, John DiJulius, as he interviews leaders who are revolutionizing their industries. Hear their successes, and sometimes failures, that built best practices for exceeding expectations and gaining market share. Plus learn how these practices can be applied to your B2B or B2C business. Each episode provides CEOs, CXOs, COOs, CMOs, CHROs and other cus ...
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For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching an ...
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The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai.
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Micro models https leasing, lending, crediting C2C, B2C, B2B & H2H sites
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Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs.
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Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.
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An Exactius Production. We talk to experts about how to scale companies.
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Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.
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B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online. We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercev ...
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Briefings from BlueAlpha for B2C marketing leaders. Evidence from growth channel experts, live pilots, MMM runs, and incrementality tests. Expect concise, actionable breakdowns of AI applications in marketing, ad channel optimization, budget reallocation frameworks, CAC and CLV impacts, and practical ways to combine MMM with geo experiments.
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Market With Me Quikly is a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. Presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
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If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter. Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter. Hear from top ecommerce and marketing experts sharin ...
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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and sales ...
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The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them. ©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Mohammed Bin Tarjim is an accomplished communication and marketing expert, known for his prowess as a multipreneur. With two decades of experience, he has honed his skills in strategic marketing, business development, media, social media, and event management. Mohammed's impressive portfolio includes collaborations with various private, government, semi-government, and nonprofit organizations. Throughout his career, he has consistently achieved outstanding results, demonstrating his ability ...
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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A podcast featuring the leading email marketing and email deliverability experts and email geeks. I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy. Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice. --- Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-sto ...
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Here, thunder::tech will share with you videos of integrated marketing splendor.
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A Broad array of topics in the technology space Informative, relevant, and engaging. Without the self-serving narrative. We aim to share industry best practices, drive awareness, and discuss what thought leaders share. Companies or manufacturers often only focus on their area of interest, which is short-sighted, limiting, and siloed. Our diversity and partner network offers substantial, informative value. Similar challenges and growth aspirations exist in the b2b and b2c space. This podcast ...
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Podcast by Matchnode Digital Marketing
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Welcome to MarketMy.ai, the podcast for marketers who are shaping what comes next. Host Fiona Sherwood talks to smart, curious marketers from across sectors and seniority levels about how they got started, what they’ve learned, and where they think marketing is headed. From brand building and B2B growth to tech stacks and team leadership, every episode offers real-world insights for marketeers new and old.
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Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges acro ...
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On the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.
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Akash Chaudhary is a Performance-driven Google Certified Marketing Professional with a successful track record of Delivering 3.5billion INR business in the last 12 years for B2B & B2C groups. Please keep in touch to learn free of cost that I've learned from Industry Experts.
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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Welcome to the B2B From A2Z Podcast. Here, you will find real tips, real data, real facts, and real training. This podcast is not meant to be the #1 Podcast in the world, it is meant to give your #1 Resource for putting money into your pocket and prestige into your company. Let’s start adding value to your life in 5, 4, 3, 2, 1…
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A growth marketing podcast to enable entrepreneurs and marketers to grow their business by leveraging online marketing. In this podcast, we will be covering every aspect of B2B & B2C marketing to help you understand things and grow your business by leveraging the best tools & tactics.
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Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
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Juan Pablo Berroeta is a Digital Marketing Professional, Since 2010 developing Growth strategies for B2C, B2B, and E-commerce Businesses.
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Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
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EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.
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We want to talk to the people making the decisions in top Financial Services and fintech brands. What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt? Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.
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Visit us a https://www.insiteadvice.com Insite Advice is a St. Louis Search Engine Optimization (SEO), web design, and digital marketing agency that focuses on delivering measurable results for B2B, B2C, and E-Commerce Clients. Conversion-focused, we offer clients the ability to pick and choose the services they need, whether it’s a new website, help with SEO or PPC, or providing the complete St. Louis SEO consulting package. Our slogan is ‘Digital Marketing that Delivers’, so we only recomm ...
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The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can ...
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Welcome to the Relentless Goal Achievers Podcast, the ultimate resource for entrepreneurs, sales professionals, and growth-driven individuals looking to elevate their performance and achieve extraordinary success. 🎯 Crush Your Goals & Close More Sales This podcast goes beyond inspiration, delivering actionable strategies to master the art of goal achievement, refine your sales skills, and unlock your full potential. Whether you’re a seasoned entrepreneur, a sales leader, or someone looking t ...
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Strike Gold is a marketing podcast hosted by Jonathan Kahn and Roy Povarchik. Each Monday, join Roy and Jonathan, for a new hour-long episode with some of the top marketers and growth experts. Learn how to grow your startup from companies such as Amazon, Elementor, Ahreds, Backlinko, Monday.com, Zappos and more.
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1
How To Create a ROI-Focused B2C Marketing Strategy for 2026
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Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Skip the "new year, new me" marketing makeover — your B2C marketing strategy for 2026 needs balance, not disruption. Charlie Marchant (CEO) reveals why throwing everything …
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229: The Answer is Yes, Now What's the Question
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Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DeJulius discuss the importance of fostering a 'yes' culture in customer service. They explore how the word 'no' can negatively impact customer interactions and emphasize the need for employees to focus on what they can do to assist customers. Through engag…
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For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next? Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driv…
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Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce
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"Curiosity is the number one trait I'm looking for when hiring." — Brian Minick Jacqueline and Brian Minick, COO of ZeroBounce, get practical about AI's impact on hiring, email deliverability, and Martech operations. They unpack how AI is reshaping hiring, from candidates using copilots during interviews to the ethical implications of automation in…
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Ask Us ANYTHING: Your Q4 Cheat Code😳 Regifting Rules and the Gift Bag Debate 🎁 | Ep. 442
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Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and t…
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Agentic Commerce Explained: How AI Search is Reshaping eCommerce — Erik Wikander | Why Old SEO Is Dead, How Small Brands Can Win, How to Win in AI Search, How to Optimize Products for AI, What Is Agentic ...
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In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. He shares what this revolution means for D2C brands, why …
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Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones
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Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing a…
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Ep 142 Stop Sleeping on Google: How Smart Brands Balance Demand Generation and Capture
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Send us a text Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental li…
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If you want to multiply money in your business, it means you have to figure out the very specific steps that you need to take in order to make that happen. David: Hi and welcome to the podcast. In today’s episode, co host Jay McFarland and I will discuss the topic, Can You Multiply Money? Welcome back, Jay. Jay: Hey David, of course you can. I have…
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Want customers to talk about your brand without being asked? In this CX Pulse Check, we bring on Brooke Sellas, founder of B Squared Media and a leader in social customer care, to unpack how emotion—not content volume—creates durable connection, retention, and revenue. Together we push past vanity metrics and dig into signals that actually matter: …
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EP50: Why operations is your overlooked growth lever
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Most SaaS founders think about growth through the lenses of acquisition, activation, retention, or pricing. But few think about operations and how the way you work internally either unlocks or limits growth. In this episode of In Demand, Asia and Kim dig into why operations is one of the most overlooked growth levers for bootstrapped SaaS companies…
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20 Marketing Leaders Revealed the 6 Strategies That Will Define 2026, feat. Annika Björkholm
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2026 is closer than you think. Are you ready for what’s next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter. And don't forget! You can crush your marketing strategy with just a few minutes a wee…
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What’s Up THIS WEEK: Cool NEW Subject Line TEST! Gemini AI News! Kardashian update? | Ep. 441
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Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility. ㅤ Best Moments: (00:28) Target’s all-h…
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Building MOps in Highly Regulated Industries with Danielle Balestra
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Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries. The conversation examines the req…
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The Path to Agentic Commerce Readiness, with Natalija Pavic, Product Marketing Leader at KIBO Commerce
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33:58
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“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsa…
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AI Kills SEO: Master GEO For Ecommerce — Claus Lauter | Why AI Is The New Search, What Generative Engine Optimization (GEO) Means, How To Use GEO, How ChatGPT’s New Checkout Changes Marketing, How To Optimize ...
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In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. Claus also talks about t…
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SPECIAL SERIES ==> LinkedIn Tactic You’re NOT Doing! And Karaoke Practice? <== | BATHROOM Break #80 COLLAB: The Marketing Millennials + Do This, Not That
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Big event energy meets scrappy growth hacks as Jay Schwedelson and Daniel Murray swap notes on pulling off virtual conferences and squeezing real results out of LinkedIn newsletters. From blindfold karaoke judged by Nick Lachey to the one move that drove 700 plus registrations in a week, this Bathroom Break packs more than a few stealable plays. ㅤ …
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How To Create a Cutting Edge Digital PR Strategy for 2026
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Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google. Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search resul…
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Ask Us ANYTHING: Stop Believing Your Inner Critic 🎯AND Best Movies Ever Ranking? | Ep. 439
9:19
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Most of us have that voice in our head that says we’re not ready, not good enough, or just faking it—and Jay Schwedelson is here to shut that voice up for good. In this episode, Jay explains how negative self-talk sneaks into your brain, why it’s so convincing, and the weird trick he uses to stop it instantly. Plus, he somehow ties it all back to M…
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Why Traditional E-commerce Fails Distributors & How AI Fixes It (with Justin Johnson, Motivate)
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Discover how AI-powered sales automation is transforming the distribution industry! In this episode, Justin Johnson, founder of Motivate, shares how distributors can free up 50%+ of their inside sales teams' time through intelligent order and quote automation. Watch to understand more about AI-assisted orders, multi-channel ordering via text, e-com…
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Co-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438
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You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a gian…
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Summary: In this episode of the Customer Service Revolution podcast, Denise Thompson and Dave Murray discuss the critical importance of customer experience consulting across various industries. They explore how systems and structures can enhance customer interactions, the significance of internal communication, and the need for organizations to rec…
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Rethinking Metrics: When KPIs Are Too Basic for Real Growth | ExperiMENTAL Ep. 10
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🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his…
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Your Workflow Is Dead! How AI Just NUKED Marketing as We Know It
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This podcast is produced by MarTech, a Third Door Media property.By MarTech.org
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Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis
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"You're supposed to be your customer relationship management platform of the era, and you're not listening to your very own customers." — Jacqueline Freedman Jacqueline and Juan dissect Salesforce's Dreamforce rebranding of all major products to Agentforce, the erosion of its once-strong Ohana culture, and Benioff's billionaire behavior. They unpac…
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Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How ...
13:05
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In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled…
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1
How to Create Explosive Growth in Your Business, Part 2
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I got a lot of great feedback from last week’s episode on how to create explosive growth in your business. So today I’d like to expand on that topic a bit and start laying out the steps to make it happen. If you’re serious about creating explosive growth in your business, let’s start by discussing where that sort of growth begins. It’s not in your …
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Personalization That Respects Boundaries In B2B
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Personalization in B2B shouldn’t feel invasive—it should feel helpful, timely, and trustworthy. In this episode, we share a practical framework for getting personal the right way: focus on professional goals, public signals, and clear boundaries. Skip the birthday messages and small talk; instead, pay attention to milestones that matter—team expans…
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EP49: Can you be too early to a marketing channel?
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When it comes to growth channels, things are as straightforward as they seem. Attribution is as complex as ever, and if you move too fast, you risk wasting money on strategies that “don’t work”, not because they can’t, but because you’re too early. In this episode of In Demand, Asia and Kim dig into how to understand which channels work (or don't).…
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How Top Marketers Stay Relevant When Everything Keeps Changing, feat. Jeannie Zaemes
39:30
39:30
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39:30
From the fax era to AI-driven campaigns, this episode reveals how marketing leaders stay relevant for decades. Learn timeless brand strategies, data-driven growth tactics, and the one mindset you need to future-proof your career, no matter where you start! And don't forget! You can crush your marketing strategy with just a few minutes a week by sig…
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What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437
7:11
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Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costume…
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Stop Grading Your Own Homework: BCG Partner's Framework for Marketing ROI
24:13
24:13
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24:13
Is your marketing measurement stuck in a slide deck?Growth leaders know their attribution is unreliable. You have MMMs, A/B tests, and ad platform data, but how do you turn those noisy inputs into concrete, campaign-level actions? More importantly, how do you get your CFO to believe in them? We sat down with Neal Rich, Partner and Director of Marke…
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From Scrappy to Scalable: Martech Maturity in HubSpot with Danielle Urban
50:29
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50:29
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams buil…
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The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
30:29
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For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Bla…
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SPECIAL SERIES ==> ChatGPT Atlas Browser Tips! AI Must Knows! <== | BATHROOM Break #79 COLLAB: The Marketing Millennials + Do This, Not That
14:09
14:09
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14:09
Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agent…
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The Best B2B Marketing Strategies for 2026
28:04
28:04
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28:04
The B2B marketing playbook is changing faster than most businesses realise. SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour. Your buyers are researching differently. They're hav…
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The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization ...
18:54
18:54
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18:54
In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously gene…
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Ask Us ANYTHING: Love is Blind! 😂 Secrets to Nonprofit, Business, & Consumer Marketing! | Ep. 435
9:32
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9:32
Sometimes Jay Schwedelson gets deep about data or strategy—but this time, he’s answering your weirdest, most random questions. From nonprofit marketing tips that actually work to his all-time favorite reality TV obsession (yes, he has strong opinions), this episode swings from helpful to hilarious in the best way. ㅤ Best Moments: (01:15) Why first-…
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227: Build a Culture that is Obsessed with Delivering a World-Class Experience
57:46
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Summary: Chief Revolution Officer John DiJulius speaks withRicky Arriola, the founder and CEO of Inktel Holdings Corp, one of the country's leading customer experience and business process outsourcing firms. Inktel provides outsourced customer experience solutions to Fortune 500companies, government agencies, educational institutions, and consumer …
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💀LIQUID DEATH Founder+CEO!💀 GUEST!! Mike Cessario on Secrets to Content, Growth, and Marketing! | Ep. 434
21:50
21:50
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Liquid Death didn’t happen by accident. Mike Cessario went from skateboards and punk bands to building a beverage brand that treats marketing like entertainment, not homework, and he’s brutally honest about what actually moves the needle. With Jay Schwedelson, he breaks down packaging as the real moat, why they tested the brand before the product, …
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Giving New Words a Try, More Issues with AI
34:46
34:46
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34:46
This episode explores how the words we use—in emails, employee advocacy, and content strategy reveal patterns that fail to resonate and create disconnection. Plus, while AI wants to please, that's not always a good thing. You'll hear how language from spammy marketing emails might be causing other professional communication (like legitimate request…
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How to make sense of all of that marketing data with Anssi Rusi
11:43
11:43
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11:43
Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equal…
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Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK
31:05
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"Marketing engineers are the lovechild of marketers, product managers, and software engineers — they're the Avengers of your Martech stack." - Neha Dadbhawala Join Jacqueline and Neha, Head of Martech at SEEK, to unpack how the role of the marketing engineer is reshaping the future of digital transformation. Neha shares her insights on bridging str…
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How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves ...
32:39
32:39
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In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart. Ravi Achanta, CEO and Co-founder of RSA America, shares how AI is leveling the playing field. He explains how small retailers can use the data they already have to drive growth, boost customer loyalty, and uncover new revenue, making po…
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EP48: When non-SaaS companies create SaaS products
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53:23
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When you’ve built a successful service or consulting company, the idea that building your own SaaS product can sound very attractive: scalable revenue, recurring customers, and product-led growth. But the reality is often far more complex. In this episode of In Demand, Asia and Kim explore why non-SaaS companies struggle when attempting to spin off…
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Policy Meets People: The Art of Flexible CX
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12:39
In this episode, we explore one of the toughest CX challenges: balancing company policies with the flexibility needed to deliver exceptional experiences. Policies should guide and protect, not block great service. We share how to design rules that empower teams, use exceptions as insights for improvement, and align every decision with your customer…
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How to Create Explosive Growth in Your Business
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8:37
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Want to create explosive growth in your business? If so, consider this: Why is it that some businesses take off like a rocket while others can languish for months or years without getting the traction they need to grow? Why do some businesses plateau at a certain level and struggle to break through, while others are able to grow consistently? In my…
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How Brands Like KitKat Dominate Through Emotional Triggers, feat. Ulli Appelbaum
46:02
46:02
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46:02
Why do some brands just click in your mind? In this inspiring episode of StrategyCast, you’ll learn how to engineer sticky, profitable associations for your brand and use emotional memory to power breakthrough growth! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter…
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What’s Up THIS WEEK: 25% Increase in EMAIL OPENS! And...Avoid doing this with AI! 📺 Nobody Wants This??📺| Ep. 433
8:23
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October’s serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it’s officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that’ll…
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How To Create a Revenue-Driving AI Search Strategy for 2026
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Welcome to Episode 6 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 With 2.5 billion searches daily on ChatGPT alone, your AI search strategy can't wait. Charlie Marchant (CEO) reveals why optimising for ChatGPT isn't just "doing SEO diff…
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