As cars become smarter and more connected, the demand for top-tier automotive cyber security has never been higher. With expert insights from PlaxidityX, a leading automotive cyber security company, we’ll guide you through the challenges and solutions protecting millions of vehicles worldwide. Whether you’re an industry expert or just curious about how cars are secured in the digital age, this podcast comprehensively looks at how cyber defenses are developed, tested, and deployed. We don’t j ...
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Automotive Security Solutions Podcasts
Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this i ...
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The State of Enterprise IT Security is the show for technology leaders looking for actionable and approachable guidance in the security landscape. The show features Brad Bussie, the CISO of e360, a premier technology solutions provider. In each episode, Brad covers 3 timely topics in each episode impacting the enterprise security landscape.
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The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.
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Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.
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Building a business is hard work, it takes vision and leadership to succeed in today's competitive environment, and without the right team behind you, realizing that success can be a challenge. But the good news is, with the right knowledge, strategies, and solutions the obstacle of securing and retaining the best talent can be overcome. On Workforce Watercooler we speak with fellow experts in the staffing industry about the latest trends and forces impacting the labor market, providing firs ...
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Are you locked out or in need of securing your property? Look no further! Our all-in-one locksmith service in Tampa specializes in everything. From emergency lockouts to comprehensive security system installations, we've got you covered. Our team of experienced professionals is equipped to handle residential, commercial, and automotive locksmith needs efficiently and affordably. Whether it's repairing a faulty lock, rekeying, or upgrading to high-security systems, we prioritize your safety a ...
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The WordPress for SMEs and High-Scale Platforms is designed to help business owners, marketing directors, and other decision makers who want to scale an existing WordPress solution, integrate WordPress within their technical suite or migrate a proprietary framework to WordPress. Mario Peshev is a WordPress Core contributor and the CEO of DevriX - a distributed WordPress agency. DevriX works with SMEs and large enterprises in the automotive, health, banking industries, building unique feature ...
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A Key Maker near Me Locksmith San Francisco - Your Neighborhood Lock and Key Hero We provide fast, reliable, and affordable mobile residential, commercial, and automotive locksmith services throughout San Francisco and surrounding neighborhoods. Key Maker Near Me Locksmith is one of the most reputable and sought-after locksmiths in the San Francisco area. Our dynamic team and unique combination of expertise, skills, and modern tools set us apart from the industry. We offer an unparalleled lo ...
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Welcome to TAS Electronics Unplugged, the podcast that brings you behind the scenes of our cutting-edge automotive, marine, and motorcycle electronic solutions. With over 45 years of industry experience, our team of experts in Toledo, OH, is here to share valuable insights, tips, and stories that will help you make the most of your vehicles and watercraft. In each episode, we delve into the latest trends, technologies, and innovations in the world of electronics, while also providing practic ...
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15 Architectural Decisions Series: Controller Architecture and Limited Error Paths
33:25
33:25
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33:25Our series around Pure's fundamental design principles continues. Episode 3 discusses three key architectural decisions: stateless controllers, the second controller, and limited error paths. Hear from co-hosts JD Wallace and Andrew Miller about how stateless controllers mean no identity or state is stored within the controller itself, allowing for…
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15 Architectural Decisions Series: Flash and Data Reduction
37:54
37:54
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37:54Our series around Pure's fundamental design principles continues. Episode two of the series centers in on the choice to use exclusively Flash memory and how best to leverage it. Next, the team dives into innovations in a wide range of data reduction technologies and advantages for users across a spectrum of business applications. Pure Storage’s fou…
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Data on Your Terms: Secure, Controlled & Clean Data = More Sales
21:33
21:33
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21:33Security isn't just about protection, it’s about control. And for dealerships, that control over data is quickly becoming non-negotiable. In this episode, Michelle Phelps, Senior Director of Customer Success at Authenticom, joins hosts Camron Wilson and Michael Hayes to explore the importance of dealership data control. They discuss Native Vault, a…
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15 Architectural Decisions Series: Simplicity and Scale
23:25
23:25
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23:25Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and s…
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AI A Double-Edged Sword for Automotive Cybersecurity - PlaxidityX Ep 26
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15:58As artificial intelligence becomes an integral part of the automotive ecosystem, its dual nature-both as a powerful security tool and a potential attack vector-demands urgent attention. In this episode of Cars, Hackers, and Cyber Security, we explore how AI is reshaping the threat landscape for connected and autonomous vehicles. Drawing from insigh…
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Mastering Automotive Cybersecurity Compliance: Integrated Strategies - PlaxidityX Ep 25
27:57
27:57
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27:57As cybersecurity regulations tighten across the automotive industry, OEMs and suppliers are under growing pressure to not only build secure vehicles but also prove compliance across their entire software and hardware stack. In this episode of Cars, Hackers, and Cyber Security, we explore the key strategies for mastering compliance with global autom…
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Inside Public Sector IT: Federal Impacts, Budget Realities, and Public Safety Innovation
52:42
52:42
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52:42Jump back into the Pure Report as we welcome back Jim Weaver, Pure Storage Strategic Advisor for the Public Sector, to explore how federal policy changes and budget uncertainties are reshaping state and local government IT strategies. Drawing from his extensive experience as a former state CIO, Jim provides insider insights into navigating federal …
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NADA Quarterly Economic Report: Q2 Review & Q3 Preview
20:17
20:17
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20:17High prices, tightening incentives, and global uncertainty—Q2 was anything but predictable for the U.S. light-vehicle market. In this episode, hosts Camron Wilson and Michael Hayes are joined by Patrick Manzi, Chief Economist at the National Automobile Dealers Association, for the first installment of NADA’s new Quarterly Economic Report series. Pa…
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EP. 31 - AI in Manufacturing, Tariff Impacts, and Smarter Supply Chains
29:13
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29:13In this episode, Brad Bussie and field CISO Mark Aksel explore how AI is transforming manufacturing, from predictive maintenance to advanced supply chain strategies. They break down the real impacts of tariffs and share how companies can future-proof operations with smarter AI-driven decisions. ## Topics Covered * Using AI for predictive maintenanc…
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Auto Tech at a Crossroads: Navigating the U.S. Ban on Foreign Vehicle Systems – PlaxidityX Ep 24
14:42
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14:42As today’s vehicles evolve into software-defined data hubs, concerns over national security have extended deep into automotive supply chains. In this episode of Cars, Hackers, and Cyber Security, we unpack the U.S. government’s sweeping new ban on connected vehicle systems originating from China and Russia-and what it means for automakers, supplier…
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Customer Journey Insights from Before, During and After the Deal
24:25
24:25
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24:25Today’s car buyers are more informed and more in control. The 2024 Car Buyer Journey Study from Cox Automotive shows how shifting expectations and smarter tools are shaping every step of the customer experience. In this episode, Jade Terreberry and Vanessa Ton join hosts Camron Wilson and Michael Hayes to unpack what this year’s research reveals ab…
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Navigating Automotive Software Security and Regulation- PlaxidityX Ep 23
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18:33As automotive software grows increasingly complex, navigating security and regulatory requirements has become an essential challenge for manufacturers. Today's vehicles, driven by software-defined systems and connected services, must comply with stringent standards while defending against evolving cyber threats. In this episode, we delve deeply int…
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Harley Davidson Audio Upgrades For Summer 2025
17:29
17:29
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17:29Picture this: You're cruising down Route 2 on a perfect Saturday morning, your Harley purring beneath you. The open road stretches ahead, but something's missing. Your factory sound system is drowning in wind noise, leaving your favorite playlist sounding like it's coming through a tin can. That stops today. At TAS Electronics, we've just unleashed…
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Automotive HPC Security Challenges and Solutions - Ep 22
22:14
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22:14With next-generation vehicles rapidly transforming into software-defined platforms powered by High-Performance Computers (HPCs), the approach to automotive security is fundamentally changing. These powerful central processors are critical for everything from infotainment to autonomous driving, but their consolidation also creates a significant sing…
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Auto Retail’s Digital Dilemma: Why Online Hasn’t Replaced the Showroom Yet
27:49
27:49
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27:49Despite rapid advancements in e-commerce, a significant percentage of consumers still choose to purchase their vehicles in person. In this episode, hosts Camron Wilson and Michael Hayes are joined by Joe St. John, Chief Customer Officer at Autofi, to explore why digital retailing has yet to fully replace the traditional showroom experience. Joe dis…
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Data Defenders: When Storage Meets Security - The Varonis and Pure Storage Partnership
36:45
36:45
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36:45In an era where data breaches cost organizations millions and threaten business continuity daily, the intersection of data storage and security has never been more critical. Hear from two industry experts: Nolan Necoechea, Product Marketing leader from Varonis, and returning guest Jason Walker from Pure Storage. Together, we unpack how intelligent …
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Transform Your Ride: Why the Soundstream Reserve V2 is Revolutionizing Harley Davidson Sound Systems
14:26
14:26
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14:26You’re cruising down Airport Highway on your Harley, the wind rushing past, the rumble of your engine beneath you. You crank up your favorite song to complete the perfect riding experience, but instead of being immersed in powerful sound, you’re straining to hear muffled music that’s fighting a losing battle against road noise. “What did you say?” …
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Service Sales Training is the Missing Piece in Dealership Growth
22:19
22:19
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22:19Trust is one of the biggest barriers in the service drive — and without it, your team will always be stuck in transactional selling. In this episode, Camron Wilson and Michael Hayes sit down with Jennifer Suzuki, President of eDealer Solutions, to talk about why service sales training is still the missing piece in dealership growth. Jennifer breaks…
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Manage Smarter with Pure1: Cool Capabilities and Practical Applications For Every Administrator
49:53
49:53
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49:53Discover great management capabilities with Pure SE Scott Nalawaniec, a former Pure customer and now a seasoned Systems Engineer from Portland. We dive deep into the world of Pure Storage's management platform, Pure1, and look at Scott's 5 favorite capabilities that make managing arrays a breeze. We first reflect on our recent Sales Kickoff, and th…
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Ep. 30 - Google Cloud Next Recap - Security, AI Solutions
38:16
38:16
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38:16Opening Summary: In this episode, Brad Bussie and Mark Aksel unpack the key security takeaways from Google Cloud Next 2025. From AI-powered threat detection to innovative SecOps integrations and game-changing cyber insurance developments, this episode gives enterprise security leaders the insights they need to stay ahead. Topics Covered: Google’s U…
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Inside the Truck Cyber Threat – PlaxidityX Ep 21
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9:45
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9:45With cyber attacks on trucks becoming more common and costly, fleet operators and OEMs must rethink how they protect their vehicle security and data privacy. Trucks are no longer isolated units, they're part of a larger, interconnected automotive ecosystem vulnerable to disruption. In this episode, we unpack the threats, explore real-world hacking …
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Data-Driven Transformation: Valerie Harrison on Cloud, AI, Automotive, and Women in Tech
52:12
52:12
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52:12In this episode of the Pure Report, we welcome Valerie Harrison, Principal Technologist at Pure Storage, for an in-depth exploration of technology transformation in cloud, AI, and the automotive industry. Valerie shares her fascinating career journey from Google to Pure Storage, revealing how her diverse experiences have shaped her perspective on c…
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Valuing a dealership isn’t a one-size-fits-all process — and most owners underestimate what really drives worth. In this episode, Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors, joins hosts Camron Wilson and Michael Hayes to talk through the real factors that impact dealership valuations and how to strengthen them. Erin shares wh…
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Digital Car Theft: How Hackers Steal in Seconds – PlaxidityX Ep 20
9:56
9:56
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9:56In this episode, we explore the shift from traditional theft to a new era of digital car theft. Instead of smashing windows, today’s criminals launch automotive cyber-attacks that bypass immobilizers, unlock doors, and hijack control systems, all without leaving a trace. From CAN bus vulnerabilities to cloned key fobs, cybercriminals are finding ne…
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ANNUAL BASS IN YOUR FACE SALE: Upgrade Your Ride's Audio Experience at TAS Electronics
13:08
13:08
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13:08If you've been cruising around Toledo with lackluster bass that disappears the moment you roll down your windows, it's time for an upgrade. At TAS Electronics, we're kicking off our Annual Bass in Your Face Sale, and trust us – this is the perfect opportunity to transform your vehicle's sound system from ordinary to extraordinary. Sale ends April 3…
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Data, Defense, and Disruption: A Public Sector Tech Journey with Jim Weaver, Former State CIO
1:00:30
1:00:30
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1:00:30Make time to take an extraordinary deep dive into the complex world of public sector technology leadership, featuring Jim Weaver, a veteran Chief Information Officer with an impressive track record across multiple state governments and now Pure's National Strategic Advisor for Public Sector. Our conversation unpacks the critical challenges and tran…
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The Digital Drive: Mastering AI, CDPs, and Dealer Data
21:44
21:44
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21:44The future of dealership operations is data-driven, and mastering AI, Customer Data Platforms (CDPs), and advanced analytics is no longer optional. In this episode, Jim Dodd, NADA Consultant & Digital Analytics Technical Specialist, joins hosts Camron Wilson and Michael Hayes to break down how dealers can use these tools to improve marketing, strea…
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Close the Security Gap with CyberStorage from Superna and Pure Storage
56:47
56:47
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56:47In the ever-evolving landscape of cybersecurity, traditional defense mechanisms are proving increasingly inadequate against sophisticated cyber and ransomware attacks. The latest collaboration between Pure Storage and Superna represents a groundbreaking approach to data protection, introducing the revolutionary concept of CyberStorage - an active d…
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Why Retractable Truck Bed Covers Are the Ultimate Upgrade for Your Ride
13:25
13:25
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13:25Owning a truck isn’t just about having a powerful, reliable vehicle—it’s a lifestyle choice. Whether you’re a contractor hauling tools to job sites, an outdoor enthusiast transporting gear for weekend adventures, or a family man packing up for a road trip, your truck is more than transportation—it’s a trusted companion. To keep your ride performing…
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Purely Cloud Guest Series: Cloud Frontier - Bridging Worlds with Azure VMware Solution
43:39
43:39
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43:39Jump into the latest Purely Cloud Guest Series episode featuring Pure's Kyle Grossmiller in an engaging conversation with Microsoft AVS Solution expert Husam Hilal. This episode explores how Azure VMware Solution (AVS) represents one of the most significant collaborations in cloud computing, enabling organizations to seamlessly extend their VMware …
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How Retractable Truck Bed Covers Elevate Your Ride for Work and Play in Northwest Ohio and Southeast Michigan
18:39
18:39
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18:39Picture this: you’re loading up your truck in Toledo, ready to tackle a busy workday or escape for a weekend adventure. Whether you’re hauling tools to a snowy job site or packing gear for a fishing trip to Lake Erie, one thing’s clear—your cargo needs protection. That’s where retractable truck bed covers come in, blending style, security, and prac…
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Dynamic SBOM for Smarter Vehicle Security – PlaxidityX Ep 19
7:34
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7:34In this episode, we discuss the groundbreaking concept of Dynamic SBOM and its role in modern automotive software security. Hear how real-time monitoring of third-party library usage can lead to more precise vulnerability management. We explain the process behind intercepting dynamic calls and replacing them with breakpoints for live analysis. Disc…
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Optimizing Parts Inventory for Greater Dealership Success
23:53
23:53
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23:53Welcome to Dealer Driven, the podcast for dealership professionals ready to level up their operations and boost profitability. In this episode, hosts Camron Wilson and Michael Hayes sit down with Brian Crossen, a NADA Academy instructor with over 25 years of operations experience, to tackle a game-changing topic: Parts Inventory and Investment Qual…
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Purely Cloud Guest Series: Managing Cloud Storage at Scale: Pure Cloud Block Store Specifics
38:38
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38:38In this fourth installment of the Purely Cloud Guest podcast series, Ondrej and team delve deeper into the technical specifics of Pure Cloud Block Store (CBS). After covering the foundational aspects in previous episodes—from Pure Storage's market impact to the cost advantages of CBS through data reduction techniques and egress cost management—we n…
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Platform-Based Automotive Cybersecurity – PlaxidityX Ep 18
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9:35In the age of connected cars, software-driven systems, and global supply chains, cyber security challenges have become increasingly complex. This episode delves into the pitfalls of relying on disconnected solutions to guard modern vehicles. We’ll show how a platform-centric automotive security approach consolidates everything—from vulnerability sc…
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Unplugged Volume 20: TechSummit Season 3, Pure News Roundup, and AI/Quantum Tech News
56:35
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56:35In the latest episode of Pure Report Unplugged, the team dives into the exciting world of TechSummit Season 3 with JD's announcement of new focus areas including the Pure Storage Platform, Real-Time Enterprise File and Object services, and customer success stories from the field. The tour kicks off in Calgary, Alberta before moving to San Diego, To…
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Boost Technician Productivity and Profitability in Your Dealership
24:38
24:38
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24:38Welcome to Dealer Driven, the podcast tailored to dealership professionals navigating today’s fast-paced automotive industry. In this episode, hosts Cameron Wilson and Michael Hayes discuss the critical issue of "technician time vampires" with NADA Academy instructor Larry Hourcle. Drawing from his 27-year experience as a line technician, Larry bre…
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ISO 21434 Compliance in Automotive Cybersecurity – PlaxidityX Ep 17
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17:16As OEMs race to innovate with autonomous driving, V2X communication, and other cutting-edge tech, compliance with UNR 155 and ISO/SAE 21434 has never been more important. But what do these regulations really mean for your day-to-day operations? In this episode, we demystify the role of CSMS and how it supports continuous security through design, de…
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Purely Cloud Guest Series: CBS on Azure Technical Deep Dive and Deployment Best Practices
52:39
52:39
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52:39The Purely Cloud guest podcast series is back for 2025 with a new episode diving deep into Cloud Block Store (CBS) for Azure. In this episode, Vaclav and Ondrej dive deep into this subject, offering a comprehensive architectural overview that distinguishes it from traditional cloud storage solutions. The hosts explore the unique aspects of CBS, inc…
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Digital Divining: Rosemarin's 2025 Tech Predictions and a Look Back at 2024
1:01:26
1:01:26
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1:01:26Technological acceleration fueled by AI continues so it makes sense to ask our annual prediction provider - Shawn Rosemarin, VP of R&D at Pure Storage - to deliver his annual technology predictions podcast and look back on 2024. As always, he brings his unique industry perspectives, drawing from deep experience and keen observational skills to unpa…
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What’s the Difference Between a Compustar 1-Way and 2-Way Remote Car Starter?
18:15
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18:15Imagine this: it’s a frosty winter morning, and the thought of stepping outside to start your ice-cold car makes you want to stay in bed forever. What if I told you there’s a gadget that could turn your mornings into pure bliss? Enter Compustar remote car starters—your new best friend for beating the chill, brought to you by TAS Electronics. Today,…
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Hacking A PSP-like Car Key Registration Device – PlaxidityX Ep 16
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11:25Touted as an off-the-shelf solution for key fob programming, a mysterious PSP-like Car Key Registration Device promises to sidestep traditional authorization channels. In this episode, we share how the PlaxidityX team simulated various car responses to test whether the device truly mirrored official protocols. They recount the odd mix of user-frien…
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Why Upgrade to an Aftermarket Remote Car Starter? Transform Your Daily Drive into a Climate-Controlled Sanctuary
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15:16Picture this: It’s 7 AM, the temperature’s dropped below freezing, and your neighbor is scraping ice off their windshield. But you? You’re sipping hot coffee in your kitchen while your car warms up with the push of a button. That’s the magic of an aftermarket remote car starter – and it gets even better. Sure, your factory-installed remote starter …
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Inside the World of Large-Scale AI Solutions, Networking, and Cloud Innovation with Rob Quast
42:31
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42:31We finally chased down the smart and savvy Rob Quast, Principal Technologist at Pure, to discuss the latest trends in the tech world around AI, Networking and Cloud storage. Our conversation kicks off with Rob's journey, from his time at ePlus and working in sys admin roles, to a memorable experience at Pure's NYC Accelerate event where he saw the …
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Memory Protection Unit: Is It Secure Enough? – PlaxidityX Ep 15
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30:07Have you ever wondered how microcontrollers in vehicles manage memory access behind the scenes? This episode sheds light on the Memory Protection Unit, an essential yet sometimes overlooked hardware layer designed to stop unauthorized reads, writes, and execution. We revisit fundamental principles—like differentiating between the Core MPU (CMPU) an…
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AI's Role in Automotive Cyber Security – PlaxidityX Ep 4
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11:41This episode explores AI’s transformative role in automotive cyber security. As vehicles become increasingly connected and autonomous, cyber threats have evolved, but AI provides the precision and speed needed to counter these challenges. Join us as we unpack the critical role of AI in protecting modern vehicles, from anomaly detection to sophistic…
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Future-Proofing Your Dealership Team for 2025 and Beyond
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29:44Welcome to Dealer Driven, the podcast tailored to dealership professionals navigating today’s fast-paced automotive industry. In our first episode, hosts Camron Wilson and Michael Hayes are joined by Cathy Palochko, COO of Quantum⁵ and ESi-Q, to tackle one of the most pressing challenges dealerships face: employee retention. With retention directly…
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Vehicle (IDS) Intrusion Detection System Manager – PlaxidityX Ep 14
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8:30Intrusion Detection System Managers (IdsM) play a vital role in modern automotive cybersecurity, addressing the challenges posed by complex security events and regulatory requirements. IdsM solutions filter and standardize event data from AUTOSAR and Linux ECUs, reducing inefficiencies in monitoring and analysis. In this episode, we will explore ho…
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Preventing CAN Injection Car Theft – PlaxidityX Ep 13
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8:56
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8:56The rise of CAN injection car theft has introduced a new level of sophistication to vehicle hacking, allowing thieves to access the CAN bus. In this episode, we discuss how this technique allows hackers to tap into the CAN bus through exposed wiring, sending fake messages that bypass security measures and immobilizers. The impact of these attacks e…
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Welcome to Dealer Driven, the podcast for dealership professionals. Hosted by Camron Wilson and Michael Hayes from the National Automobile Dealers Association, Dealer Driven tackles the real challenges you face every day. From navigating industry shifts to optimizing operations and spotting can’t-miss opportunities, this show has you covered. Each …
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