The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into ...
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Audio Advertising Partner Podcasts
"Power of Podcasts, the only podcast advertising event in the Middle East, presents 'Perspective from the inside'. A podcast that recaps key insights and ideas discussed at the Power of Podcasts 2024 event. Host Lara Varlamova sits with speakers from the event, from the world of advertising, leadership, and creators, to get their perspective on the power of podcast advertising and how they see the media playing an impactful role in marketing plans. Power of Podcasts is an annual event by Nex ...
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Join Anna Richardson, TV host and author, as she sits down to discuss the sometimes shocking, often hilarious and always honest nuances of the challenges and obstacles life can throw at us, uncovering the ‘It Can’t Just Be Me’ moments. Come on in, make yourself comfortable, and join the conversation as they help you realise, we’re all in this together. Find us on other platforms here - https://audioalways.lnk.to/ItcantjustbemeSN If you're interested in sponsorship and advertising in It Can't ...
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How do I keep creating when I’m burnt out?
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31:08At the end of 2025, so many creators are telling us they’re feeling burnt out. And this phenomenon is more than tiredness or overwhelm: it’s a state of fight or flight, and it could be the thing zapping our creativity. So how do we get out of that state and tap back into our love of making content? This week, our creator guest, food and lifestyle e…
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LIVE: How do I stand out? Brand-building secrets from the Hollywood playbook
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25:07In a crowded digital landscape, how do you get your brand to stand out? In our first-ever live episode, host Stephanie Woodin gets the lowdown from Emily Robinson, a top entertainment publicist who has launched countless TV shows, products and global brands. Together, they translate lessons from Hollywood publicity to the world of web creators. Get…
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Should creators fight back against AI crawlers?
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25:41AI crawlers are coming for your content: Should you block them, or let them in? In this episode of Ctrl Alt Ask, Raptive’s Chief Growth Officer, Marc McCollum, breaks down what every creator needs to know about AI scraping your site. Our guest this week, Nate Hake, founder of Travel Lemming, shares why he’s already blocking AI bots, and why he thin…
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As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table? This week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers. To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s…
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What does YouTube really want? For years, it was long-form content, where more minutes meant more revenue. But after the TikTok takeover, YouTube abruptly pivoted to short-form, which is great for getting creators more eyeballs, but not as great for ad dollars. This week’s creator, Aimee Page of the Crazy Craft Lady, has had success on YouTube with…
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Where did all my clicks go? This is a common question we’ve been hearing over the last few years as traffic has plummeted for creators across the board. Our creator this week, Organically Addison, has noticed that Google is ranking Quora or Reddit forums above her gluten-free recipes. Is that where her traffic went? Tom Critchlow, Raptive’s EVP of …
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The relationship between Google and creators has hit a rough patch. What was a match made in heaven–Google provided the platform, and creators provided the quality content searchers were looking for–has soured. With the rollout of AI Overviews and AI mode, creators are feeling left in the lurch, losing clicks and struggling to see a future with Goo…
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Introducing Ctrl Alt Ask: The creator advice show
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1:15The advice show for web creators who are going through it. Each week, host Stephanie Woodin and an expert guest take calls from creators who are up against today’s challenges: AI updates, diversifying revenue streams, rebranding, or struggling with burnout – and we bring you actionable, data driven advice. If you want to leave a question or an idea…
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It's Not Just You: Reframing Failure As Success
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13:04Anna is joined by clinical psychologist Dr Soph to answer a listener dilemma about how they feel they've failed when it comes to achieving their ambitions. Dr Soph encourages them - and us - to reframe what we consider to be failure, and get better at being our own 'inner CEO' and regulating the negative self-talk. Hosted on Acast. See acast.com/pr…
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Dancing For Life with Dame Arlene Phillips
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49:05Joining Anna on the podcast this week is the legendary dancer and choreographer Dame Arlene Phillips. From humble beginnings in Manchester, she ended up at dance school in London, where she worked as a live-in nanny for none other than film director Ridley Scott in order to get by. From there, she gained stratospheric success in dance and choreogra…
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It's Not Just You: Navigating On/Off Relationships
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14:59This week Anna is joined by clinical psychologist Dr Hazel Harrison to discuss a listener's experience of her on/off relationship which she's starting to realise is unhealthy. Anna and Dr Hazel discuss the potential impact of this kind of relationship, how our attachment styles can affect how we interact with loved ones, and offer some gentle advic…
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Breaking Up with Diet Culture with Laura Adlington
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42:47Anna's guest this week, Laura Adlington, shot to fame as a finalist on the 2020 series of the Great British Bake Off. In the midst of the pandemic, she brought some light in the darkness of that horrible year with her sharp wit, especially in the face of culinary disaster (whatever you do, don’t mention ice cream cake). Since then, baking has taken…
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It's Not Just You: Getting Out Of Your Own Way
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19:21Anna is joined by clinical psychologist Dr Soph, aka Dr Sophie Mort, to answer a listener dilemma. This person is feeling like they've lost their sense of direction in life, but they also sense themselves getting in their own way in the process of trying to rediscover it. Dr Soph offers some positive, practical and simple advice and exercises that …
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Resisting Objectification with Ashley James
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42:25Anna's guest this week is Ashley James: woman full of contradictions. Originally from a working class family in Northumberland, she won a scholarship to boarding school where she had to change her accent to fit in, and had a friend with a castle who quite literally rubbed shoulders with royalty. She found fame via Made in Chelsea, and it's been har…
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It's Not Just You: Retiring To The Country
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13:03This week, Anna is joined by psychotherapist Sam Pennells-Nkolo to discuss a listener question. Lou is in her 50s and very happy with her life, but her husband wants to relocate from the city to the country. Does getting older mean we automatically want a slower pace of life? And how do we navigate big decisions where ultimately people want differe…
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The Power of Radical Honesty with Lou Sanders
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39:37Anna's guest this week is the one and only Lou Sanders. Anyone who's seen Lou's live shows, watched her on TV or read her memoir What's That Lady Doing? will know that she doesn't shy away from frankness – it's part of her signature candid style of comedy. But there's a deeper meaning to it as well, as she tells Anna: being honest about difficult s…
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It's Not Just You: Recovery After Childbirth
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9:49In these weekly episodes of 'It's Not Just You', each week Anna will be joined by a different expert to explore the issues and dilemmas that are affecting you. No guests, just your dilemmas discussed by Anna and her expert. This week, Anna is joined by Dr Shirin Lakhani to answer a listener's question about recovery after childbirth – both physical…
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Ripping Up Your Life in Midlife with Lu Featherstone
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45:50Joining Anna this week is Lu Featherstone: a self-proclaimed former wild child, who turned ‘good wife’ and ‘good mother’, before throwing it all up in the air and reclaiming her freedom once again – this time, in her 50s. Feeling trapped after trying to squeeze herself into roles that didn’t feel true to who she really was, she finally exploded out…
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It's Not Just You: Breaking Cycles of Parenting
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7:28This week Anna is joined in the studio by Dr Radha. They're answering a dilemma from a listener who doesn't have a great relationship with their own mum, and wants to make sure that they're not repeating the same patterns of behaviour with their own children. How do we break the cycle of what happened to us with our own parents if it's not the way …
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New Year, Not You with Sam Pennells-Nkolo
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27:19It's only the beginning of January and we've all already been bombarded with a million messages about how and why you should change your life this year. To counterbalance the endless 'New Year, New You' messaging, Anna is putting herself in the hot seat on the podcast this week! She's enlisted the help of Sam Pennells-Nkolo, psychotherapist at the …
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It's Not Just You: Losing Friends After Babies with Secret Mum Club
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16:00This week Anna is joined by Emma and Sophiena from Secret Mum Club to answer a listener dilemma on something that's relatable to lots of us: navigating friendships after one of you has a baby. What happens when one friend becomes a mum and their life changes beyond recognition, but the other is following a different path? Can your friendship ever s…
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No Such Thing as a Perfect Christmas with Secret Mum Club
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44:15Crack open the mince pies and pop the Bucks Fizz, it's the super festive It Can't Just Be Me Christmas special! Joining Anna in the studio are Sophiena and Emma from hit parenting podcast Secret Mum Club to talk about all things Christmas. It can be a tricky time of year for all sorts of reasons, and it doesn't help that we're all surrounded by per…
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In these weekly episodes of It's Not Just You, each week Anna will be joined by a different expert to explore the issues and dilemmas that are affecting you. No guests, just your dilemmas discussed by Anna and her expert. This week Anna is joined by TV and radio presenter, qualified counsellor and friend of the show Katie Thistleton to talk about a…
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Anna's guest this week is Sharon Gaffka, former Love Island contestant turned political campaigner and ambassador for the domestic violence charity Refuge. As she shares with Anna, Sharon's journey has been remarkable; from teenage beauty pageant queen to civil servant, then reality TV star to aspiring politician – but it's not been without its cha…
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In these brand new weekly episodes of 'It's Not Just You', each week Anna will be joined by a different expert to explore the issues and dilemmas that are affecting you. No guests, just your dilemmas discussed by Anna and her expert. This week Anna is joined by clinical psychologist Dr Hazel Harrison to discuss a listener's experience with overwhel…
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The Isolation of a Rare Medical Diagnosis with Betty Mukherjee
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42:43This time on In Can't Just Be Me, Anna is joined by Race Across The World's Betty Mukherjee, who won viewers' hearts this year with her down-to-earth humour and vulnerability as she travelled 15,000km from Japan to Indonesia with her brother, James. On the show, Betty revealed how a diagnosis of the rare condition MRKH syndrome at just 16 years old…
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It's Not Just You: Feeling overwhelmed with life
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12:45In these brand new weekly episodes of 'It's Not Just You', each week Anna will be joined by a different expert to explore the issues and dilemmas that are affecting you. No guests, just your dilemmas discussed by Anna and her expert. This week, Anna is joined by broadcaster, author and GP Dr Radha Modgil to tackle a listener’s dilemma about feeling…
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Embracing your upbringing with Jassa Ahluwalia
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39:54In this episode of It Can’t Just Be Me, Anna sits down with actor, filmmaker and author Jassa Ahluwalia. Born to an English mother and an Indian father, he grew up the 'white' boy that was fluent in both English and Punjabi. Jassa talks to Anna about embracing his mixed heritage, why he wrote his book 'Both Not Half' and how he navigates a world th…
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It's Not Just You: Embarrassed about your vagina
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11:12In these weekly episodes of 'It's Not Just You', each week Anna will be joined by a different expert to explore the issues and dilemmas that are affecting you. No guests, just your dilemmas discussed by Anna and her expert. This week, Anna is joined by Dr Shirin Lakhani to tackle a listener’s dilemma about embarrassment around the appearance of her…
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In this episode of It Can’t Just Be Me, Anna sits down with podcaster, sex and relationship expert and author Dami "Oloni" Olonisakin for an open and unfiltered discussion about sex. They cover crucial aspects of sex education, the importance of self-pleasure and navigating relationships. Oloni shares some of the most common questions she receives …
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It's Not Just You: Feeling left behind in life
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15:32In these brand new weekly episodes of 'It's Not Just You', each week Anna will be joined by a different expert to explore the issues and dilemmas that are affecting you. No guests, just your dilemmas discussed by Anna and her expert. This week, Anna is joined by broadcaster and counsellor Katie Thistleton to tackle a listener’s dilemma about feelin…
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Living by your own rules with Nadia Almada
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29:05In this episode of It Can’t Just Be Me, Anna Richardson sits down with the trailblazing Nadia Almada. At just 27 years old, Nadia made history as Big Brother’s first transgender winner, transforming her life in the process. Nadia shares her journey with Anna, recounting her experiences before, during (when only the audience knew her true gender ide…
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It's Not Just You: That doesn't like your Siblings
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12:04This week Anna is joined by clinical psychologist Dr Hazel Harrison to discuss a listener dilemma around having no relationship with their siblings and the issues this causes within their family. Anna and Dr Hazel discuss the impact it can have on your relationships and family dynamics and some practical tips on how to manage it with parents and fa…
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In this episode of It Can’t Just Be Me, Anna Richardson sits down with model, DJ, and broadcaster Kate Lawler. It's been 22 years since Kate made history as the first female winner of Big Brother. Anna and Kate talk about how her life changed overnight after the show and her evolution from party-loving DJ to a married mother of one. Not afraid to t…
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It's Not Just You: with the Sunday Scaries
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10:54In these brand new weekly episodes of 'It's Not Just You', each week Anna will be joined by a different expert to explore the issues and dilemmas that are affecting you. No guests, just your dilemmas discussed by Anna and her expert. This week Anna is joined by Dr Radha Modgil to discuss a listener dilemma around 'Sunday Scaries'. An anxious feelin…
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In this episode of It Can’t Just Be Me, Anna Richardson engages with model, actress, and photographer Linda Lusardi. They explore Linda’s evolution from Page 3 pin-up to crafting and sustaining 30-year career. The conversation covers her rapid rise to fame at just 19 years old, her reflections on Page 3 and whether she felt exploited, her family li…
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In this episode of It Can’t Just Be Me, Anna Richardson sits down with award-winning comedian and broadcaster John Robins. They delve into John's journey of recovery from alcohol addiction, highlighting his experiences with alcohol abuse, gambling addictions and relationship challenges. John opens up on the valuable lessons he has learned, his copi…
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Surviving midlife redundancy with Eleanor Mills
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48:59In this episode of It Can’t Just Be Me, Anna Richardson sits down with award-winning editor, writer, and broadcaster Eleanor Mills. They discuss Eleanor’s shock and devastation at losing her job in her late 40s, how she coped with her world being turned upside down and went on to transform her experience into an exciting new adventure. Eleanor disc…
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In this special episode of It Can’t Just Be Me, Anna Richardson sits down with radio and TV presenter Sian Welby, along with special guest Jordan Adams. Both Anna and Sian share their experiences of having a parent living with dementia, while Jordan offers a deeply moving account of how dementia has affected his family after his mother was diagnose…
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Unexpected Pregnancy After a One-Night Stand with Charlotte Chilton
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37:47In this episode of It Can’t Just Be Me, Anna Richardson sits down with The Traitors star Charlotte Chilton who shares her journey of navigating an unexpected pregnancy following a one-night stand. Amidst a separation from her wife, Charlotte opens up about her surprise at becoming pregnant and her feelings of betrayal by the baby’s father. Despite …
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Finding Self Belief and Navigating Empty Nesting with Nadiya Hussain
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42:58In this episode of It Can’t Just Be Me, Anna Richardson sits down with TV Chef Nadiya Hussain to reflect on a decade since her victory on The Great British Bake Off. They explore the inspiration behind Nadiya’s new book, Cook Once, Eat Twice and engage in an open conversation about her childhood experiences, coping with anxiety and her long journey…
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Embracing Your Authentic Self - with Leigh Francis
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42:22In this episode of It Can’t Just Be Me, Anna Richardson has an open conversation with TV and Radio star Leigh Francis. They delve into the reality beyond the iconic personas Leigh has crafted for the screen. He shares his experiences navigating a changing television and comedy landscape, his sadness at losing his Dad and his friend Caroline Flack a…
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Does Therapy Really Work? with Katie Thistleton
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25:47In this episode of It Can’t Just Be Me, Anna Richardson sits down with Radio and TV Presenter Katie Thistleton for an honest discussion about mental health. Katie opens up about her personal battles and how she overcame struggling in the workplace. They discuss how her brave decision to seek treatment and begin therapy not only helped her manage he…
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The Battle to Be Skinny - with Danny Beard
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40:15Anna Richardson chats to broadcaster and Drag Race UK winner Danny Beard as they share an intimate look into Danny’s lifelong struggle with emotional eating, fad diets, and the growing trend of Ozempic use. In this very honest discussion, they explore the underlying issues driving Danny’s relationship with food and the impact of using “skinny jabs.…
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Coming Back from Self Destruction with Jordan Stephens
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44:34Join Anna Richardson and the multi-talented musician, actor, and author Jordan Stephens for part two of their chat as they delve into his journey navigating ADHD, overnight fame and profound personal challenges. In this very candid conversation, Anna and Jordan openly discuss his struggles with anger and grief and how his self-soothing techniques u…
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Why is the country so angry? With Jordan Stephens
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16:09Ahead of the series' full relaunch, join Anna and the multi-talented musician, actor, and author Jordan Stephens as they unpack the emotions surrounding the recent violence that has gripped the UK. In this mini-episode, after his heartfelt response went viral online, Jordan shares his insights on why he thinks people are experiencing such profound …
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Doaa Farid perspective on the podcast industry
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13:19Doaa Farid shares her perspective on the evolving podcast industry in the Middle East, and how there is space for creators to develop shows that are meaningful to them. Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News. During this inspirational episode Doaa shares her thoughts on the Middle East podcast environment, what genr…
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Sarah Hewerdine perspective on brand advertising with podcasts
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12:28Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans. Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform. During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. Sh…
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Moktar Larbi perspective on the magic of podcasts
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15:44Moktar Larbi shares his perspective on the magic of podcasts and why this makes it a powerful marketing channel. Moktar Larbi is CEO for Amplify Creators, and COO of Anazala Family. Moktar Larbi works closely with creators giving him unique insight into the strong connection between listeners and hosts. During this episode Moktar discusses how bran…
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Ovais Ahmad perspective innovative marketing with podcasts
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10:51Ovais Ahmad shares his perspective on marketing with podcasts and how he used podcasts to grow customer numbers. Ovais Ahmad is Performance Marketing Growth Manager for Talabat, an online food ordering company in the Middle East. In this episode Ovais Ahmad shares his thoughts on marketing with podcasts and how it cuts through the over crowded nois…
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