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Mi3 Audio Edition

Mi3 & iHeart Podcasts Australia

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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Kansas City Marketing Legends

Sam Meers and Mike Swenson

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The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg. What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce ...
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A weekly show hosted by pop culture icon Dana Wilkey. Dishing Drama with Dana Wilkey UNCENSORED takes a deep dive into the latest gossip, celebrity feuds and other scandalous stories with a genuine reality TV insider. Dana shares her hilarious and controversial opinions, nothing is off limits. Reality TV and beyond with guest celebrity co-hosts. Looking fo more exclusive content? Become a member on Patreon (https://www.patreon.com/DishingDramaWithDanaWilkey?fan_landing=true) As a Patreon mem ...
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"Power of Podcasts, the only podcast advertising event in the Middle East, presents 'Perspective from the inside'. A podcast that recaps key insights and ideas discussed at the Power of Podcasts 2024 event. Host Lara Varlamova sits with speakers from the event, from the world of advertising, leadership, and creators, to get their perspective on the power of podcast advertising and how they see the media playing an impactful role in marketing plans. Power of Podcasts is an annual event by Nex ...
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Host: Andrew Birmingham, Editor - CX | Martech | Ecom Mi3’s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the proli…
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Send us a text 30 min of free dragging of Aaron Phypers LIVE from the stunning Amalfi Coast, I dive deep into this weeks Reality TV scandals that has everyone talking, starting with Aaron Phypers' messy divorce filing from Denise Richards over Fourth of July and the devastating lawsuit that reveals he allegedly defrauded a cancer patient out of $62…
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Send us a text Mike Goff is someone who’s left a lasting mark not just on Kansas City, but on the national and global stage. Mike’s career spans the agency world, the corporate world, and now the fast-growing space of fractional CMO services. He’s worked with some of the most iconic names in business and culture — Hallmark, the NFL, even the Rollin…
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It’s less than a year since Salesforce launched autonomous AI agents into the wild. But the bots are already reshaping business functions. In the US, online accounting platform 1-800 Accountants, which handles payroll and book keeping for circa 100,000 firms, has slashed the time staff spend on customer service by 70 per cent. Open Table and Singap…
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Send us a text 25 minutes of a Dishing Drama Dana Ep242, link to full episode here https://www.patreon.com/DishingDramaWithDanaWilkey I share my harrowing experiences in Rome, including a terrifying encounter with a man wielding a rusty nail in broad daylight, before diving into bombshell royal tea about Queen Elizabeth's true feelings toward Megha…
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Their remits and responsibilities seem poles apart, but Guzman y Gomez global CMO, Lara Thom, and Uber CMO APAC, Andy Morley share strikingly similar views on the importance of culture, CMOs aligning personally to company values, brand-led strategy, and bold, progressive marketing that grabs attention and strikes the right cultural chord. It’s surp…
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Send us a text We expose Jeff Bezos' $20 million Venice wedding disaster that has locals floating coffin-shaped Amazon box effigies and threatening to release crocodiles in the waterways to block celebrity guests, forcing a panicked last-minute venue change! Days of spending each guest costing $133K while the Kardashians pose for paparazzi shots to…
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Send us a text Joe Greene is a true marketing heavyweight whose career spans both the client and agency worlds. From launching groundbreaking mortgage campaigns at Dreyfus to helping American Express dig out of a $300 million-hole, Joe has been at the center of some of marketing’s biggest challenges and boldest transformations. And when he landed i…
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Cannes was heaving with influencers striking deals, but the message from top marketers, academics and consulting firms was consistent: Go back to fundamentals on brand, embed brand at the heart of business, then execute with consistent creative excellence to drive outsized financial returns. Mark Ritson landed that message most emphatically via 10 …
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Send us a text 🔥 This is 20 minutes of an hour and 1/2 show below is link to full episode. Brooklyn Beckham is financially TRAPPED by billionaire Nelson Peltz who controls his mansion AND Brooklyn's business empire, leading to the ultimate betrayal - snubbing his father David Beckham's long-awaited knighthood! Does Nicola Peltz really care... Peltz…
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Send us a text We discuss what Kris Kardashian did to her face after I research it. We also discuss all of her surgeries. I give my thoughts on this, which is a Patreon request. I catch Jared Leto in a major lie and share the receipts with you. I think this shows what sicko he really is. It will shock you. I think it's only a matter of time with hi…
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Send us a text Today, we’ll hear the inspiring journey of Siobhan Lesley — one of the forces behind the success of Valentine Radford, one of Kansas City’s legendary agencies, where she rose all the way to President. Siobhan’s story is rooted in leadership, purpose, and a deep passion for people. We’ll dive into her work on iconic accounts like Pizz…
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Send us a text We continue Mohamed Hadid Dragathon with RHOBH S1 and S2 Tea. It's shocking that Gigi and Bella Hadid dad is soooo scandalous, Mohamed Hadid was suspected of racketeering with Russel Armstrong (Taylor's husband). I tell you all the whole story and detail around these allegations. Lisa Vanderpump had to convince him to shoot with Tayl…
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This year’s inaugural CMO Awards weren’t just a showcase of Australian marketing leaders doing an excellent job of marketing stewardship and effectiveness. We also introduced the Best Growth Initiative of the Year award, supported by Publicis Groupe, to single out and recognise strategic growth initiatives led by marketing teams. In this podcast ep…
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Byron Sharp is a distinctive assets maximalist, suggesting how brands look and are recognised and embedded into people’s minds is more important than focusing on what they do differently to rival brands. Mark Ritson argues brands need differentiation to stand out from rivals and pull customers in. News Australia says you need both to drive growth –…
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Send us a text Today's show has timecodes below, 30 minutes of a 1 hour and 30 minute episiode link to full episode below. Sutton fights with some off camera friends. RHOBH PK back story with Tottenham and what it says about his future. RHOBH Dorit prepares for Sutton next season. RHOBH Mauricio is unbothered and really showing off to paps with gir…
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Marketing budgets are declining just as paid media costs are rising – meaning brands get less for every dollar spent, and fewer dollars to start with. But latest research commissioned by The Trade Desk into omnichannel versus multichannel media planning could provide sweet relief. In short, the difference between omnichannel and multichannel planni…
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Send us a text From the cockpit to the boardroom, Al Eidson’s career is a masterclass in leadership and reinvention. He started out flying C-141 cargo planes across the Pacific in the Air Force, then moved into the corporate world at Procter & Gamble, helping launch new products. Eventually, he brought it all together — co-founding agencies like Ei…
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While the numbers have been improving, CMOs still have the shortest tenure in the c-suite globally. Spencer Stuart data shows CMOs in Fortune 500 companies now have average tenure of 4.3 years against a c-suite average of 4.9 years. But variance is huge: Tellingly, Forrester data shows a 75% variance in average CMO tenure across the industries it t…
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Send us a text Nearly 40 minutes of a 2 hour episode only in Dishing Drama Dana patreon (link below) The Patreon's request my takes and I deliver them on Taylor Swift's dad and why I think he defo didn't call Baldoni's attorney. Justin Beiber shouldn't have cuddled up SZA on stage at his surprise performance, and I tell you why and what I think is …
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The marketing funnel doesn’t exist, suggests RAA CMO, Michael Healy. He thinks “too many marketers get too ideological about how you have to do brand and then awareness and then conversion”. He has an interesting anecdote about a $329 knife, his wife, and Meta, to support the theory. Healy says “the vast majority of marketers that I talk to – from …
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Lawmakers around the world are setting their sights on ‘dark patterns’, the way consumer choice is manipulated wholesale by companies for profit – either directly by upselling and herding them into higher yielding decisions, or locking them into services, or “data grabs” that can be monetised indirectly. Australia is next off the rank, and business…
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Send us a text I put a timecode list on topics in the description today to be helpful. On today's show, we start by doing a check in on Teresa Giudice and Luis Ruelas relationship and her really believing she is coming back to RHONJ. I will tell you what she says about this, she seems very confident and it's different then in the past. Luis's frien…
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Send us a text Season Two kicks off with the trailblazing Ann Willoughby, founder of Willoughby Design. Her story begins in the aisles of a small department store in Hattiesburg, Mississippi, where she sketched fashion illustrations that would mark the start of a remarkable career. After relocating to Kansas City, Ann didn’t just launch a design fi…
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Send us a text 25 minutes of the full show located on Dishing Drama Dana Patreon. Link below or search Patreon. Since today's show is so long, I include the time codes below. On Today's show, I tell you why I do not believe RHOA Angela Oakley on the Viall Files saying that she was talking about Ahmauri's dad and the side baby to Wendy Williams, and…
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Host: Nadia Cameron - Editor - Marketing | Associate Publisher Short CMO tenure, job complexity, unrealistic expectations of delivery – commonly driven by short-term ultimatums – plus a disconnect on the metrics that matter, are all contributing to a dangerously common misalignment between CMOs and their CEOs and CFO. And it’s a recipe for trouble …
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Send us a text To sign up and listen to the full episode click here, it is only $6.00 per month. https://www.patreon.com/DishingDramaWithDanaWilkey On today's show, I get inspired by Lisa Vanderpump's many interviews promoting Vanderpump Villa while spilling tea to tell you some tea of my own about Kyle and Lisa and their relationship fromt he earl…
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Host: Nadia Cameron - Editor - Marketing | Associate Publisher At its core, the job of the CMO is to deliver business growth. And if Mi3’s story on marketing jobs recently and what company CEOs want in their marketing hires in 2025 is anything to go by, there is a recalibration back to topline growth rather than just pure cost cutting and efficienc…
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Send us a text In lieu of a description Ep 232 has so many topics covered, I will just give you descriptive time codes. To sign up and listen to the full episode click here, it is only $6.00 per month. https://www.patreon.com/DishingDramaWithDanaWilkey Time Codes: 0:00-15:55 RHOSLC S6 Spoilers for all characters, Bravo new shows which includes one …
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Send us a text Welcome to Season Two of Kansas City Marketing Legends! After the incredible energy and inspiring conversations of Season One, we knew we had to come back for more. This season, we’re diving even deeper into the stories and insights of the people who have helped make Kansas City a marketing powerhouse. A special shoutout to our frien…
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Host: Nadia Cameron - Editor - Marketing | Associate Publisher Being able to convince others is the most critical skill marketers need to possess – the whole job of marketing is to influence consumers to consider then purchase your brand, after all. But as marketers progress into senior management positions, they also need to get better at getting …
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Send us a text This is 20 minutes of a 2 hour show. Join the patreon for full show link below. The first part is gossip about Teresa Giudice new show that has not been announced. We then move on to Bo Dietl article people asked me to read "Bo Dietl interviewed by feds amid probe into ex-Adams adviser Tim Pearson" What does this mean for Luis Ruelas…
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Oxford University Associate Professor Felipe Thomaz was a runaway Mi3 hit last year with a peer-reviewed paper that smashes the economics and relevance of audience reach. His analysis – based on 1,000 campaigns and a million customer journeys via Kantar and Wavemaker data – finds blunt use of reach will not deliver business outcomes, because not al…
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Send us a text Today's show is 2 hours, this is 25 minutes of it. We start in the first hour with a patreon request of my health journey with anti-aging discoveries. We move on to The Baldwins Ep 6 and 7 of Season 1. I tell you all the highlights. We discover Alec wants to quit acting and we learn ab bunch of dog training tricks in the process. Hil…
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It was the sudden declines in footy audiences that did it for Suncorp Executive Manager of Media, Greg Kearney and OMD Chief Media Partnerships Officer, Marelle Salib. They knew that diehard sports fans don’t just ditch their teams overnight. But Kearney and Salib had years’ worth of market mix model (MMM) data that countered the volatile numbers c…
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Send us a text Hi guys, In lieu of a description because this episode is 2 hours and is packed full of gossip like a bunch of shows merged together. I'm going to drop time codes since this episode is so long and so good through out. I felt this was the only way to do it justice, I hope you listen to it through out the week. To sign up and listen to…
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Four’N Twenty pies are literally baked-in to footy and Patties Food Group marketing boss Anand Surujpal gets a related proposition across his desk every week. But his challenge is to grow share through new buyers beyond “diehard footy fans” and tradies. So when the prop for the Paris Olympics landed, Surujpal saw an opportunity for a bigger demogra…
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Host: Nadia Cameron, Editor - Marketing | Associate Publisher Amid all the hype, excitement and trepidation around digital, marketing automation, data utilisation and now AI coming into marketing, is the very real need to build team capability and empowerment to actually use the tools effectively – and in a way that delivers business outcomes. As I…
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Send us a text 21 minutes of today's full show in Patreon, link below. On today's podcast I tell you about 2 epic TRUE stories I learn in Kilkenny Ireland that will blow you away and it has a touch of paranormal, which I know you guys love. We then move on to my and others reactions to Lisa Rinna saying the fans pushed her off the RHOBH show, and I…
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SCA has spent four years building its uber-app LiSTNR from idea to the fulcrum of its audio business. It’s got 2.25m logged-in users, knows their postcodes – handy ahead of the federal election – what they listen to and what they might want to hear next. Kelly says acquisition is no longer core focus – “we’ve got the base we wanted to get” – and SC…
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Host: Paul McIntyre | Executive Editor Media agency holding company CEOs are openly acknowledging the importance of arbitrage-based principal trading to their business models – and it’s spreading rapidly out of digital display into TV, audio, digital out of home, connected TVs and beyond. Former UM Global Chief Media Officer Joshua Lowcock, who lef…
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Send us a text A 15 min sample of Ep 227, Trump's Justice Dept document drop of the JFK assassination from March 18, 2025, I do a segment on the juiciest observations of these files. I simplify what was important about these 18,000 pages recently released and the more exciting views on what secrets they held by who was mentioned in them and who was…
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Four years ago, Flight Centre’s global CMO Megan Henderson was tasked with leading a sweeping restructure of Flight Centre’s worldwide marketing operation – centralising five teams into one while overhauling its martech stack and contracts and simultaneously finding efficiencies and growth. Daunting. But Henderson knew that Fight Centre’s 60 millio…
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Send us a text This is 24 minutes of an hour and half show. On today's show, I speak to Chris, RHOBH Dorit Kemsley's hair stylist she bashed on WWHL and ask the most important question to him. I also share the full audio he did not the one going on social and tell you the whole story cohesively in case you missed it. We discuss the setting of Mauri…
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Mi3’s most read story of 2024 came via an Oxford University marketing scientist’s peer-reviewed paper underlining precisely why not all reach is equal. Based off analysis of 1,000-plus campaigns and a million customer journeys via Kantar and Wavemaker, the data shows optimising for reach alone rarely tallies with business growth. In fact, in almost…
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Welcome to the first in our CMO Awards podcast series, powered by Mi3. This limited-episode series dives into the key topics and issues making up how marketing as a function, and its leaders, contribute to growth. To do this, we’re engaging in a select number of conversations with industry luminaries, CMO Awards judges, former CMO50 winners, curren…
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Send us a text 45 minutes of a 1 hour and 30 minute show link below to full show. On today’s show, we discuss all the weird respiratory illness upticks happening including now Gene Hackman’s wife Betsy Arakawa who joins the group. It turns out Hantavirus turns into severe pneumonia. We discussed some of the Real Housewives of New Jersey gossip that…
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Mim Haysom’s world-beating, Cannes-winning One House initiative at Suncorp in 2022 was a big bold bet on innovative, mould-breaking marketing that Suncorp’s executive leadership and board only saw days before a documentary on the initiative was set to broadcast on Nine. “The first time the board saw One House, I took them into the auditorium and pl…
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Send us a text We discuss the dangerous strains of flu and pneumonia going around, which I have and it is scary with young people like Jennifer Lopez hair stylist Jesus Guerrero dying from them, it's time to look at the CDC website. RHONY Reboot viral blind.I wonder if Lisa and her friend talk about Andy Cohen offering her coke? Joe Giudice goes in…
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A world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how…
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