The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into ...
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Audio Advertising Partner Podcasts
"Power of Podcasts, the only podcast advertising event in the Middle East, presents 'Perspective from the inside'. A podcast that recaps key insights and ideas discussed at the Power of Podcasts 2024 event. Host Lara Varlamova sits with speakers from the event, from the world of advertising, leadership, and creators, to get their perspective on the power of podcast advertising and how they see the media playing an impactful role in marketing plans. Power of Podcasts is an annual event by Nex ...
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LIVE: How do I stand out? Brand-building secrets from the Hollywood playbook
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In a crowded digital landscape, how do you get your brand to stand out? In our first-ever live episode, host Stephanie Woodin gets the lowdown from Emily Robinson, a top entertainment publicist who has launched countless TV shows, products and global brands. Together, they translate lessons from Hollywood publicity to the world of web creators. Get…
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Should creators fight back against AI crawlers?
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AI crawlers are coming for your content: Should you block them, or let them in? In this episode of Ctrl Alt Ask, Raptive’s Chief Growth Officer, Marc McCollum, breaks down what every creator needs to know about AI scraping your site. Our guest this week, Nate Hake, founder of Travel Lemming, shares why he’s already blocking AI bots, and why he thin…
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As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table? This week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers. To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s…
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What does YouTube really want? For years, it was long-form content, where more minutes meant more revenue. But after the TikTok takeover, YouTube abruptly pivoted to short-form, which is great for getting creators more eyeballs, but not as great for ad dollars. This week’s creator, Aimee Page of the Crazy Craft Lady, has had success on YouTube with…
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Where did all my clicks go? This is a common question we’ve been hearing over the last few years as traffic has plummeted for creators across the board. Our creator this week, Organically Addison, has noticed that Google is ranking Quora or Reddit forums above her gluten-free recipes. Is that where her traffic went? Tom Critchlow, Raptive’s EVP of …
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The relationship between Google and creators has hit a rough patch. What was a match made in heaven–Google provided the platform, and creators provided the quality content searchers were looking for–has soured. With the rollout of AI Overviews and AI mode, creators are feeling left in the lurch, losing clicks and struggling to see a future with Goo…
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Introducing Ctrl Alt Ask: The creator advice show
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The advice show for web creators who are going through it. Each week, host Stephanie Woodin and an expert guest take calls from creators who are up against today’s challenges: AI updates, diversifying revenue streams, rebranding, or struggling with burnout – and we bring you actionable, data driven advice. If you want to leave a question or an idea…
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Doaa Farid perspective on the podcast industry
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Doaa Farid shares her perspective on the evolving podcast industry in the Middle East, and how there is space for creators to develop shows that are meaningful to them. Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News. During this inspirational episode Doaa shares her thoughts on the Middle East podcast environment, what genr…
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Sarah Hewerdine perspective on brand advertising with podcasts
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Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans. Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform. During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. Sh…
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Moktar Larbi perspective on the magic of podcasts
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Moktar Larbi shares his perspective on the magic of podcasts and why this makes it a powerful marketing channel. Moktar Larbi is CEO for Amplify Creators, and COO of Anazala Family. Moktar Larbi works closely with creators giving him unique insight into the strong connection between listeners and hosts. During this episode Moktar discusses how bran…
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Ovais Ahmad perspective innovative marketing with podcasts
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Ovais Ahmad shares his perspective on marketing with podcasts and how he used podcasts to grow customer numbers. Ovais Ahmad is Performance Marketing Growth Manager for Talabat, an online food ordering company in the Middle East. In this episode Ovais Ahmad shares his thoughts on marketing with podcasts and how it cuts through the over crowded nois…
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Marie-Christine perspective on programmatic podcast advertising
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Marie-Christine shares her perspective on the evolution of advertising, programmatic buying, and how to test podcasts in media plans. Marie-Christine is Director of Business Development MENA at The Trade Desk. In this episode Marie-Christine talks about her connection to podcasts, the Middle East media landscape, and how listener habits can enhance…
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Pauline Rady perspective on podcast advertising for luxury brands
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Pauline Rady shares her perspective on why podcasts support the marketing needs of luxury brands, and how podcast creators can attract top name advertisers. Pauline is Group Director - LVMH Business Lead MENA - at Spark Foundry, Publicis Media. As an expert is the luxury market, during this episode Pauline discusses the unique attributions of podca…
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Luca Allam perspective on being a podcaster and innovation in marketing
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Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets. Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3. During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authentici…
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Tarik Chebib perspective on podcasts as an advertising media channel
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Tarik Chebib shares his perspective on how he has grown a successful business using podcast advertising, and the flexible advantages it gives growing brands. Tarik is CEO, Middle East, of Capital.com a fintech company with expertise in trading, markets, blockchain, technology, customer centricity and financial regulation. During this episode Tarik …
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