A bite-sized, charm-filled podcast that demystifies Answer Engine Optimization (AEO) for everyday content creators. Each 5-10 minute episode breaks down one key AEO concept in an accessible, entertaining way. Listeners will learn how to optimize their content for AI-powered search tools like ChatGPT, Siri, and Google Assistant - without the technical jargon that makes their eyes glaze over.
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Answer Engine Optimization Podcasts

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business. With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses. Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks abo ...
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Lex Wire AI x Law is the go-to podcast for forward-thinking attorneys, law firm leaders, and legal institutions navigating the seismic shift from traditional SEO to AI-powered visibility. Hosted by the team at Lex Wire Journal, each short-form episode delivers high-impact insights on how to build structured trust, get cited by AI systems like Google SGE and ChatGPT, and future-proof your legal brand in an era where search engines don’t search, they synthesize. From authority architecture and ...
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
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Hey Entrepreneurs! Are you going full speed just trying to keep up? For years, I was always rushing to get to the next thing. There was always something that I had to learn before the thing I actually needed to learn. I felt like I was running in the wrong direction and moving even further away from my goals. So the big question is… how do you stop that craziness. How do you get to your next WIN! Well, this podcast will give you the answer! Join me so we can get you quicker, faster results, ...
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AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today's aesthetic entrepreneurs and what makes them successful.
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WTC Marketing is an internet marketing agency that helps small businesses grow, right in your neighborhood. Our team of in-house programmers, graphic designers, and copywriters love local businesses and know how to bring them the results they need for an affordable, monthly subscription rate. And our clients? They’re as involved as they want to be every step of the way. We specialize in: High Performance Web Design Search Engine Optimization Social Media Management Pay-Per-Click Management F ...
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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
I’m Pat Flynn, a regular guy who happens to be a successful online entrepreneur. You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. I love hearing from my fans, and the opportunity to answer their questions was why I started the original AskPat podcast. After 1,000 very successful episodes, I’m making AskPat even better! AskPat 2.0 takes the AskPat template and goes deeper with a weekly coaching call between me and an entrepren ...
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Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
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Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book \"The Ultimate Guide Internet Marketing For Kitchen Contractors\" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvemen ...
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Your publisher's plan for visibility with direct AI answers?
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2:01Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplaces like Reddit, Snap, and Upwork; leading SaaS platforms such as Ramp and Dropbox; and e-commerce brands including Hims and Fast Growing Trees. He also…
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Answer Engine Optimization & Subject Lines That Get Clicks! with Jay Schwedelson
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28:59This week’s episode of Win The Hour, Win The Day Podcast interviews, Jay Schwedelson. Want more people to open your emails and find you in AI searches? Jay Schwedelson is here to show you how. In this powerful talk, you’ll learn: -The simple subject line tricks that can boost your email opens by over 20%. -Why old email marketing “rules” are now my…
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Ep. 9 - Answer Engine Optimization: The Future of SEO Is Here
29:20
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29:20AI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers. In this episode, you'll learn: What Answer Engine Optimization (AEO) is and how it differs from traditional SEO Why optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibility The pivotal role of schema markup and…
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SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing competitive SERPs with AI tools, explains how impression metrics now outwe…
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Ep. 11 - The CEO’s Guide to Tailwinds, Teams, and Transformation with Tyler Whitney
32:30
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32:30What happens when a new CEO steps into a decades-old business? Tyler Whitney, CEO of Mid-South Safety Services, shares how he reshaped the company through rebranding, clarifying its value proposition, leveraging market tailwinds, and building a strong people strategy. His insights offer practical takeaways for CEOs looking to scale with clarity and…
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SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguin…
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Measuring for AI Overviews/Mode vs maintaining traditional organic rankings
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2:45SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional …
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Structured Data: Making Your Content AI-Friendly
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10:53In this episode, Gary Crossey demystifies structured data and explains how it helps AI systems better understand your content. Learn practical ways to implement structured data without technical expertise and discover how this behind-the-scenes code can significantly boost your content's visibility to AI assistants.…
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Greatest Hits: Pivoting and Priorities: Advice from a Top Leadership Coach
46:33
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46:33In this greatest hits episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, and top leadership coach and bestselling author Sohee Jun, PhD. They discuss the myth of balance, Jun’s journey into leadership coaching and her advice for overcoming challenges as a business leader. Their conversation includes: Why she’s al…
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How will SEO's relationship with content evolve in 18 months?
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3:12How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintaining human oversight, and explores how SEOs must balance declining per-artic…
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Will AI Overviews replace featured snippets by late 2025?
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1:53AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant search evolution expected by late 2025. He explains why AI Overviews make more logical sense for users and search engines, predicting the eventual phasing out of traditional featured snippets as AI-g…
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Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generated search results. He explains how to measure influence rather than rankings, conduct direct user research instead of relying on keyword tools, and optimize for multimodal experiences across platforms…
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Game plan for balancing journalistic quality with search performance
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3:54Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that except…
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Optimizing for search visibility vs reader engagement
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2:14Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative bra…
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One word that describes the relationship between journalistic integrity and SEO success today
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2:04Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the promise of its headline and target keywords to truly rank well. She emphasizes that effective SEO content requires honesty, specificity for the intended audience, and the ability to fulfill user expectat…
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Question-Based Content: The Secret Sauce of AEO
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11:14In this episode, Gary Crossey explores how structuring content around specific questions can dramatically improve your Answer Engine Optimization. Learn practical techniques for researching, formatting, and organizing question-based content that both AI assistants and human readers will love.By Gary Crossey
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Ep. 10 - From Side Hustle to Seven Figures: How David Perdue Grew a Landscaping Empire from a Leaf Rake
27:27
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27:27What happens when a teenager turns a side hustle into a thriving business? David Perdue, founder and owner of Greenview Landscape Services, shares how he launched his company in high school and scaled it into a 26-person commercial operation. In this conversation with host Steve Phipps, David breaks down his journey of grit, mentorship, and purpose…
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YouTube for Business: No Virals, Just Leads! with Dan Bennett
34:07
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34:07This week’s episode of Win The Hour, Win The Day Podcast interviews, Dan Bennett. Think YouTube is just for dancers or gamers? Think again. Join us as Dan Bennett shows how business owners can use YouTube to get leads, grow trust, and save time. In this eye-opening talk, you’ll learn: -Why you don’t need fancy videos to win on YouTube. -How to make…
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Ditch the Drama: People Management with Cy Wakeman
44:39
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44:39This week, AmSpa President and CSO Cathy Christensen speaks with Cy Wakeman, drama researcher, New York Times bestselling author of No Ego, and 2023 world's number one leadership guru, to discuss reality-based leadership. They talk about common leadership challenges in medical spas, including managing diverse teams, implementing standardized proces…
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Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headlines and content that fails to deliver on its promise. She argues that creating interest-driving headlines is fundamental to publishing success, while emphasizing that the real problem occurs when cont…
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How many journalism principles that apply to SEO can you name in 30 seconds?
2:21
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2:21In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical "who, what, where, why, when, how" framework as fundamental to both disciplines, emphasizing that users need immediate context regardless of their entry point. Rickman explains that effective S…
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Applying Journalistic Thinking & Principles to SEO
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27:54In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics a…
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Seeing a drastic decrease in clicks but not impressions?
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3:19Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring sy…
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How Google's AI-powered search results will evolve over the next 12 months
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3:53Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for incre…
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From SEO to AEO: Why Your Content Needs to Speak AI
9:42
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9:42The "AEO Decoded" podcast breaks down Answer Engine Optimization concepts in accessible, 5-10 minute episodes designed for content creators. Hosted by Gary Crossey with his distinctive Northern Irish accent, each episode transforms complex AI optimization strategies into actionable advice. The show helps listeners adapt their content for AI assista…
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One word that describes the current state of E-E-A-T in AI Search
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3:15E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. She explains why scientific oversight of all content is essential for maintaining authority in pharmaceutical and lab research industries, while noting t…
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RealSelf’s Evolution: Minou Clark on Empowering the Modern Aesthetic Consumer
46:29
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46:29This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with RealSelf CEO Minou Clark to discuss the platform’s transformation into a dynamic, consumer-first destination for aesthetics. Clark shares how RealSelf is evolving to meet the needs of today’s beauty consumer by embracing med spas and amplifying the human side of aesthetics. Clark’s …
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Stop Performing. Start Selling With Relatable Content! with Helen Walker
31:25
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31:25This week’s episode of Win The Hour, Win The Day Podcast interviews, Helen Walker. Are you tired of feeling fake every time you post online? Join us as Helen Walker shares how to stop performing and start connecting—with content that actually brings in sales. In this fun and practical talk, you'll learn: -The 5 simple types of content that build re…
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Is optimizing content specifically for AIO a trend or trash?
4:16
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4:16AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search results. She discusses how snippets have become the new "zero-click playground," the recent addition of links within AI overviews, and strategies for creating content that both satisfies inform…
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Will page speed be less important in AI Search?
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5:30Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results. She argues that while technical performance remains important for crawlers, content quality will continue to be the dominant ranking factor. Donahue also highlights the irony that Google's ow…
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Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to cross-functional collaboration through effective listening and stakeholder education. She reveals how developing comprehensive content briefs creates pathways to success, transforming reluctant stak…
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Game plan for navigating Google's helpful content updates
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2:38Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search priorities. He advocates for starting fresh by understanding how real users interact with search, putting customer needs at the center of strategy, and balancing technical SEO fundamentals with human-cen…
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Long-form financial guides or interactive calculators?
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3:57Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as the clear winner, offering users immediate value through manipulable interfaces rather than passive reading experiences. Ali emphasizes that calculators better match user intent, allow for p…
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A PA’s Perspective on Med Spa Regulation and Resilience
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48:21This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Nena Kallopoulos, PA-C, founder of Drip Medi Spa in Englewood, New Jersey, to explore the realities of practicing aesthetic medicine as a physician assistant. With nearly two decades of clinical experience, Nena shares the challenges of building a compliant aesthetic practice and r…
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How will AI search impact the personal finance vertical over the next 18 months?
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3:30AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major finance apps achieving product parity while smaller publishers specialize in niche areas. He predicts AI search will become the default experience within 12-18 months once Google solves ad monetization…
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Answering the Answer Engines: The Future of Search
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20:27On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share their thoughts on the transformative shift from traditional keyword-focused SEO to the innovative realm of Answer Engine Optimization (AEO). Discover how search engines are evolving to prioritize direct answers over keyword matches, and what…
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Will financial literacy content outperform comparison pages in 2025?
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3:06Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial services websites. He predicts LLMs will handle most text-based financial education while comparison pages will maintain their value, and shares tactics for optimizing title tags and thumbnails to improv…
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The TTABS Formula for Predictable B2B Sales! with Chaz Horn
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29:06This week’s episode of Win The Hour, Win The Day Podcast interviews, Chaz Horn. Are you sick of chasing leads and still getting nothing? Join us as Chaz Horn shares how to get steady sales without cold calls or boring sales scripts. In this smart and simple talk, you’ll learn: -What the TTABS formula is and how it makes sales easier. -Why cold call…
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Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can compete against dominant players in the financial sector. He explains how AI search creates opportunities for content diversification beyond Google, why focusing on user-centric experiences drives high…
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In the age of AI will localized content still hold the same value and weight?
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4:54Will AI diminish the value of localized content? Sebastien Edgar of SEOSeb & Previsible examines why localization remains crucial despite AI advancements. He explains how properly localized content demonstrates market understanding, creates uniqueness, and can increase purchase likelihood by up to 40%. Edgar also highlights the significant opportun…
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Digital Authority for Attorneys: What Actually Counts Now
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3:28Schema, Reviews, Media, and Why the Blog Doesn’t Matter Anymore Think your blog makes you an authority? Think again. In this episode, we break down the four digital signals that actually count in today's digital landscape: schema markup, third-party reviews, legal media mentions, and consistent branding. Discover why traditional SEO content falls f…
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From Google to ChatGPT: Where Clients Are Really Asking Legal Questions Answer engines like ChatGPT, Perplexity, and Google SGE are changing how legal clients search and who gets chosen. In this episode, we reveal why traditional SEO is no longer enough, how answer engines determine which legal sources to cite, and what law firms must do to show up…
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AI Won’t Cite You Unless You Structure Your Trust
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3:32Why Authority Architecture Is the New SEO In today’s AI-driven world, it’s not enough to show up, you need to be structured to be cited. In this episode, we break down why most law firm websites are invisible to AI systems like Google’s SGE and ChatGPT, and how to fix it. Learn the difference between content and authority, why schema and third-part…
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What Google’s SGE Means for Law Firms How AI-Powered Search Is Rewriting the Rules of Legal Visibility Google’s new Search Generative Experience (SGE) is changing how clients find attorneys, forever. In this kickoff episode, we break down what SGE actually is, why most law firm websites are no longer showing up, and how AI chooses which sources to …
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Will search engines eventually eliminate the need for hreflang tags?
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3:50Will search engines eventually eliminate hreflang tags? Sebastien Edgar of SEOSeb & Previsible examines the future of international SEO signals. Despite advancements in machine learning, Edgar argues that hreflang tags provide essential efficiency for search engines identifying equivalent content across markets. The discussion compares hreflang imp…
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Game plan for launching in five new international markets with limited resources
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4:02Sebastein discusses Game plan for launching in five new international markets with limited resources See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Stuck in Your Marketing? A Marketing Coach Might Be the Missing Link
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35:32Tired of scrambling for leads? A marketing coach can help you build a real strategy. In this episode of the Growth Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters delve into the importance of marketing coaching for businesses feeling stuck in their marketing efforts. They discuss the pitfalls of relying on disconnected tactics …
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Authenticity, Strategy and Storytelling in Aesthetic Marketing
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42:06This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Chris Suchánek, founder and CSO of Firm Media and creator of Ailm Atelier, a new online platform showcasing aesthetic doctors and their stories. They talk about Chris’s journey from the music business to specialty medical marketing, and how authenticity, storytelling, and innovat…
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One word that describes the current state of global SEO
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3:32Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search diversification is forcing SEOs beyond their traditional comfort zones. He advocates for an omnichannel approach that leverages content across multiple platforms, urges SEOs to take ownership of the full …
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Using AI to auto-generate multilingual content variations
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4:41Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations of fully automated translation systems. He discusses the narrowing gap between AI and human translation quality, the persistent problem of hallucinations in AI-generated content, and why manual review rema…
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