A bite-sized, charm-filled podcast that demystifies Answer Engine Optimization (AEO) for everyday content creators. Each 5-10 minute episode breaks down one key AEO concept in an accessible, entertaining way. Listeners will learn how to optimize their content for AI-powered search tools like ChatGPT, Siri, and Google Assistant - without the technical jargon that makes their eyes glaze over.
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Answer Engine Optimization Podcasts
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tact ...
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Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seaso ...
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The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into ...
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Instantly Relevant AI Marketing Podcast helps B2B marketers make AI, automation, and human oversight work together to drive more revenue. In seven minutes, host Thomas Helfrich turns the latest technology including Answer Engine Optimization (AEO), large language models (LLMs), and practical tools for LinkedIn, META, YouTube, C, TikTok and marketing and sales operations into real pipeline. Each episode follows one clear pattern. The overarching strategy it supports, a tactical play you can r ...
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In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business. With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses. Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks abo ...
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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WTC Marketing is an internet marketing agency that helps small businesses grow, right in your neighborhood. Our team of in-house programmers, graphic designers, and copywriters love local businesses and know how to bring them the results they need for an affordable, monthly subscription rate. And our clients? They’re as involved as they want to be every step of the way. We specialize in: High Performance Web Design Search Engine Optimization Social Media Management Pay-Per-Click Management F ...
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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
I’m Pat Flynn, a regular guy who happens to be a successful online entrepreneur. You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. I love hearing from my fans, and the opportunity to answer their questions was why I started the original AskPat podcast. After 1,000 very successful episodes, I’m making AskPat even better! AskPat 2.0 takes the AskPat template and goes deeper with a weekly coaching call between me and an entrepren ...
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Artificial Intelligence is rewriting the rules of legal practice. From client discovery to attorney-client privilege, marketing visibility to compliance safeguards, AI is reshaping how law firms compete and serve their clients. The Lex Wire AI & Law Podcast, hosted by attorney and legal technology strategist Jeff Howell, delivers weekly insights at the intersection of AI, compliance, and digital visibility for law firms. Each episode covers: How AI-driven search engines like ChatGPT and Goog ...
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The Podcast Playbook is your ultimate guide to aligning your passion and business through the power of podcasting. Hosted by Braden Ricketts, an experienced employment counselor and podcast strategist, this show explores how podcasting can become a transformative tool for entrepreneurs. Over the years, Braden has helped individuals define their purpose, guiding them to create shows that not only align with their personal and professional goals but also resonate with audiences in meaningful w ...
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Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
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Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
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Artificial intelligence is reinventing business as we speak. You can either get up to speed or get left behind. The choice is yours and it’s a no-brainer. Join CognitivePath founders Geoff Livingston and Greg Verdino as they chat with AI experts about the ideas, trends, and tools that are creating the future of business today.
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Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book \"The Ultimate Guide Internet Marketing For Kitchen Contractors\" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvemen ...
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How to do AEO - Answer Engine Optimization
51:34
51:34
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51:34🎧 Highlights: [00:00:00] Intro – “Don’t start with SEO. Start with AEO.” [00:00:36] Why this is the right time to focus on answer engine optimization [00:01:30] Case study: Webflow drives 8% of signups from LLMs [00:03:00] Onsite vs. offsite optimization — Reddit and YouTube matter most [00:06:18] Why Help Center content outperforms traditional SEO…
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Link Building ep 5 : When Guest Posting Goes Wrong
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12:03Send us a text Guest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you could be stepping straight into “unnatural links” territory. We break down a real manual action that cited a guest article as the example, then map a clear path to promote your …
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Andrew shares the AI tools that real startup founders are using every day — not hype, but the ones that actually help them work smarter. From AI note-takers that surface your blind spots to automations that coach your team after meetings, these are the tools that top entrepreneurs rely on. 🔗 Tools mentioned: Granola App: https://www.granola.ai/ Cla…
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Link Building ep 4 : Linkbuilding with Digital PR
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9:35
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9:35Send us a text Want links that don’t vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand searches, and even AI search citations. Instead of paying for links, we focus on creative stories and credible data that journalists choose to share. We start with why links stil…
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Building An AI Layer For B2B Commerce And Search With Rob Neumann
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1:00:09Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every bu…
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Link Building ep 3 : Content That People Link To: Tools
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14:50
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14:50Send us a text Want links that arrive without endless cold emails or paid placements? We make the case for building interactive tools that solve real problems, create a defensible moat, and keep earning citations for years. From consumer broadband to B2B keyword research, we unpack why tools outperform blog posts when your goal is authority, rankin…
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Link Building ep 2 : Understanding Blackhat - PBN's
6:37
6:37
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6:37Send us a text Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where the true costs and risks hide. From anchor text control and link velocity to detection patterns, manual actions, and painful clean-ups, we map the …
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Why is Morning Brew’s founder selling “AI Transformation”?
1:01:42
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1:01:42🎧 Highlights: [00:00:00] Intro [00:02:06] Alex & Arman’s founding story — from pivot to partnership [00:03:09] Why engineers experience AI’s biggest leverage [00:05:15] “Think of it as a high-quality AI-powered dev shop” [00:06:36] The big vision: Building the McKinsey of AI [00:09:09] Crossing the chasm: From pre-AI to post-AI [00:13:03] Intellige…
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Earned Media, Brand Journalism, and AI Visibility with Noah Greenberg (CEO at Stacker)
1:05:17
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1:05:17In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-pow…
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As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table? This week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers. To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s…
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Link Building ep 1 : Backlinks - the Good, the Bad & the Ugly
11:59
11:59
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11:59Send us a text Want search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny, and how to build a backlink profile that compounds rather than collapses. Drawing on two decades of building, buying, and selling sites, Ed breaks d…
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Rand Fishkin on Escaping VC Culture, Google Leaks & AI Truths 🤖 | Episode 100
47:32
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47:32https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward…
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AI-First Marketing For A Legacy Industry With Renaud Delaquis
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48:57
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48:57We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through …
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Send us a text What if your site could be read like a map of meaning instead of a pile of keywords? Edd walks through a complete reframe of SEO around entities — the people, organisations, products, places, and ideas that define your niche — and shows how to turn that model into durable authority across search and AI. We start with how modern searc…
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Entities Part 12 : Beyond Your Website: Building Off-Page Authority
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12:28Send us a text Authority doesn’t live on your site alone—it’s earned in public, where other trusted names choose to cite, invite, and stand beside you. We wrap our entities series by moving beyond links-as-votes and into the richer world of entity association: the patterns of mentions, partnerships, and consistent identity signals that teach search…
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Instantly Relevant AI Marketing Podcast is a seven-minute solo show that turns AI, automation, and human oversight into measurable B2B pipeline. Host Thomas Helfrich distills fifteen years of AI consulting and five years of AI marketing into one practical play per episode. You get the strategy it supports, the exact steps to run today, the tech inv…
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How Dan Shipper’s AI-first company built 4 apps
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49:02
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49:02⏱️ TIMESTAMPS 00:00 – Intro Montage 00:52 – Every’s portfolio: Monologue, Spiral, Cora, and Sparkle 01:48 – How many people use their tools today? 02:15 – Mostly bootstrapped, with a small raise from Reid Hoffman 04:00 – Building based on internal needs and workflows 06:45 – Monologue’s origin story: weekend build, instant love 09:00 – Why Monologu…
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How to Turn One Podcast Episode Into a Client Converting Live Event | PP023
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14:36
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14:36We turn one proven episode into a live experience people want to show up for, pay for, and talk about. The playbook is simple: pick a top-performing topic, choose the right live format, and design moments that invite action. We keep it tight, interactive, and valuable so trust grows and next steps feel natural. We walk through formats that fit your…
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In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working …
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Entities Part 11 : Future-Proofing for Answer Engines
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11:34
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11:34Send us a text Search is quietly rewiring how people find answers, and the biggest shift isn’t on the results page—it’s inside the models that compose those answers. We dig into a practical playbook for turning your content into the source that ChatGPT, Gemini, Claude, and Perplexity cite, so your brand earns authority even when no click happens. F…
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LLM Rankings Explained: How ChatGPT & Perplexity Surface Content in 2025 with Metehan Yesilyurt
53:24
53:24
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53:24https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversati…
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Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey
39:29
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39:29We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals …
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Entities Part 10 : Speaking Machine - Your Practical Guide to Schema Markup
10:38
10:38
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10:38Send us a text Tool mentioned in the podcast: https://validator.schema.org/ Machines don’t reward guesses; they reward clarity. We walk through a practical, four‑step framework to make search engines and LLMs understand your brand, your people, and your offers without ambiguity. The focus is on schema markup that scales: JSON‑LD for clean implement…
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Neil Patel’s AI System for Getting 100 Clients a Week
46:56
46:56
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46:56⏱️ Timestamps / Episode Guide 00:00 – Intro 01:12 – Why most companies fail to get ROI from AI 02:06 – The #1 mistake: Using AI for content without strategy 03:00 – Fragmented data = wasted AI potential 04:00 – How Neil’s team fixes that: Find what drives revenue first 05:24 – Real case study: Med spas using AI to win back Google traffic 07:00 – Ho…
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Entities Part 9 : Content That Builds Authority
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12:19
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12:19Send us a text Ready to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic cluster that both readers and search engines recognise as a trusted resource. From mapping entities to designing a pillar page and the right cluster coverage, we show how to move b…
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What does YouTube really want? For years, it was long-form content, where more minutes meant more revenue. But after the TikTok takeover, YouTube abruptly pivoted to short-form, which is great for getting creators more eyeballs, but not as great for ad dollars. This week’s creator, Aimee Page of the Crazy Craft Lady, has had success on YouTube with…
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Entities Part 8: Your Competitors Entities
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11:11Send us a text The prompt mentioned in the episode is: You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a competitor's webpage. Your task is to perform a Named Entity Recognition (NER) analysis on this text. Please identify all the significant entities men…
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LLM Traffic, Real Attribution, Real Results With Brie Anderson
1:05:36
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1:05:36Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referra…
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Inside Razorfish’s AI Search Strategy 🧠 | Amos Ductan on Merging SEO, Paid Search & Answer Engines
55:21
55:21
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55:21https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode. A…
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Entities Part 7 : The Audit - Identifying Your Core Entities
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13:30Send us a text Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into practice by building a simple, durable audit you can complete today. The result is a living blueprint that gives your brand a clear centre of gravi…
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Ep. 13 - Faster Chaos or Force Multiplier? How to Use AI Strategically in Your Marketing
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22:46AI can help you scale your content—but without a plan, it leads to chaos, not results. In this episode of Growth-Minded Marketing, we dive into a question every business leader should be asking: Is AI truly helping your marketing—or is it just helping you create more noise, faster? Host Steve Phipps reveals why strategy—not speed—is the most import…
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Garry Tan: Why Startups Are Scaling to $10M in 20 Months
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49:33
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49:33⏱️ Timestamps / Episode Guide 00:00 – Intro 00:46 – Garry Tan on CaseText, early LLMs, and hallucination risk 04:00 – The first AI breakthroughs in legal tech 08:00 – How vertical SaaS outperforms general AI platforms 11:00 – Avoca & HVAC: beating ServiceTitan with niche AI 13:00 – YC startup growth rates: 10%–20% revenue weekly 17:00 – The “startu…
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Entities Part 6 : Fighting AI Fiction: Grounding Your Brand in Reality
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12:13Send us a text Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like fact vaults, we treat them like brilliant writers who need trustworthy notes. That shift unl…
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Why Every Business Expert Needs a Podcast | 022
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10:01We’re surrounded by marketing noise. But between posts, ads and emails most of it doesn’t create real connection. That’s where a podcast changes everything. It’s not just another content channel; it’s the hub that builds trust, credibility, and authority faster than anything else. In this episode, we explore how your voice becomes your brand, how c…
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Entities Part 5: How ChatGPT Really Thinks About Your Brand
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12:57
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12:57Send us a text Forget neat rows of facts—your brand lives inside AI as a point on a vast map of meaning. We unpack how large language models like ChatGPT convert words into vectors, arrange them in a multi‑dimensional latent space, and “reason” by navigating probabilistic paths rather than retrieving certified entries from a knowledge graph. That s…
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In this final episode of the No Brainer podcast, hosts Geoff Livingston and Greg Verdino reflect on their journey through the AI industry, discussing the challenges, hype, and potential of AI technology. They express their frustrations with the current state of AI, particularly the influence of companies like OpenAI, and the impact of misinformatio…
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From SEO to Reputation: Owning the LLM Era With Ross Barefoot
1:12:53
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1:12:53We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matt…
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🤖 How Indeed Uses Machine Learning to Power Programmatic SEO at Scale with Chris Reynolds
1:03:48
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1:03:48https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale. Chris dives into: • Leveraging machine learning for indexability decisions • The trade-offs between internal linking and XML si…
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Send us a text The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal who Google trusts. We dig into how entities underpin every one of these features and why your real goal isn’t just ranking higher, but earning eligibility across the SERP. B…
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Send us a text Most brands still try to “tell” Google who they are. We show how Google actually decides: by stitching together a ledger of facts from your site, LinkedIn, Wikipedia, news articles, and structured data—then trusting only what aligns. This is the Knowledge Graph at work, and it’s quietly steering whether you earn a knowledge panel, si…
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Where did all my clicks go? This is a common question we’ve been hearing over the last few years as traffic has plummeted for creators across the board. Our creator this week, Organically Addison, has noticed that Google is ranking Quora or Reddit forums above her gluten-free recipes. Is that where her traffic went? Tom Critchlow, Raptive’s EVP of …
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Entities Part 2 : How Machines Learn To Read
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11:07By Edd Dawson
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By Andrew Warner
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LinkedIn Ads Mistakes to Avoid (From $200M Managed) ❌ AJ Wilcox’s Winning Setup
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49:07https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the l…
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Micro Influence, Major Impact With William Gasner
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53:10We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lower…
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