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The Margin

MGI Research

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The Margin is a podcast from MGI Research that explores the evolving world of business monetization. Hosted by MGI Managing Directors Andrew Dailey and Igor Stenmark, the show features candid conversations with founders, CEOs, product leaders, and industry experts at the forefront of pricing, billing, and revenue operations. Each episode dives deep into the strategies, technologies, and trends shaping how companies generate, capture, and grow revenue—from subscription and usage-based models ...
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How often should you really be training—and when does more become too much? In this episode, Mike Tuchscherer, Gaby Muller and Andrew Jessop break down reactive training systems, exploring how to manage frequency, volume, and intensity while staying mentally engaged and progressing long term. From high-frequency lifting to accessory work and cardio…
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In this episode of The Margin, Andrew Dailey, Managing Director at MGI Research, speaks with Puneet Gupta, CEO and Founder of Amberflo, and a key architect behind Amazon Web Services’ early consumption billing systems. They explore what it takes to succeed with usage-based pricing, from cultural alignment and metering infrastructure to flexible bil…
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How do you turn injury and setbacks into lifetime personal bests on the platform? In this episode, Coach Mike, Coach John and Dr. Nathan Dailey break down the training strategies, recovery methods, and psychological tools that fueled his recent squat, deadlift, and total PRs. Their conversation offers practical insights on velocity testing, environ…
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In this episode of The Margin, MGI Research Managing Director Igor Stenmark speaks with Dan Brown, Chief Product Officer at Celonis, about the true impact of generative AI on professional services. Is it an existential threat, or a powerful accelerant? Drawing on experience at Microsoft and leading PSA vendors, Dan unpacks where GenAI delivers real…
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Coach Mike, Coach Mel and Pawel Jurczynski dive into high-frequency training systems, sharing insights from the European Powerlifting Conference and Pawel's gym in Poland. They break down program structure, polarization, recovery, and innovative BFR applications—offering practical, actionable guidance for lifters at any level.…
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In this episode of The Margin, MGI Research Managing Director Igor Stenmark sits down with Youssef Yaghmour, CEO and Founder of BluLogix, to explore the evolving challenges of monetization for multi-channel enterprises. They discuss the limitations of ERP systems, the role of AI in revenue prediction, and BluLogix’s six pillars of intelligent reven…
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How much should a coach shape an athlete's technique, and how much should be left to self-discovery? In this episode, Coach Mike and Coach Andrew unpack the balance between guidance and individuality in powerlifting, exploring how movement variability, light-load training, and experiential learning help lifters find their strongest, most natural fo…
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In this episode of The Margin, Andrew Dailey, Managing Director of MGI Research, sits down with Zuora CEO and founder Tien Tzuo, the originator of the “subscription economy,” to explore his latest vision: Total Monetization. They discuss how modern business models are shifting from static pricing to dynamic, relationship-based monetization strategi…
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In this episode of The Margin Podcast, Andrew Dailey of MGI Research speaks with Jagan Reddy, Founder and CEO of RightRev, about the mounting pressure on finance teams as businesses adopt consumption-based models. Drawing on decades of experience in revenue automation, Reddy explores the collapse of spreadsheet-based rev rec, the hidden risks of po…
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In this episode of The Margin, Andrew Dailey speaks with Eric Carrasquilla, CEO of Vendavo, about the evolving discipline of pricing and its impact on business profitability. Eric shares how generative AI is transforming price optimization, why domain expertise matters more than ever, and what’s driving success for enterprise B2B companies in volat…
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How can lifters and coaches apply the latest research to train smarter and perform better? In this podcast, Coach Mike and Andrew talk with Zac and Josh from Data-Driven Strength about evidence-based practices, sports psychology, and the evolving strategies in powerlifting. They explore key topics like proximity to failure, training volume and freq…
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In this episode of The Margin, Andrew Dailey of MGI Research speaks with Adam Howatson, CEO of LogiSense, about the rising shift from subscription to usage-based pricing models. As the architect behind the “usage economy,” Howatson shares what businesses gain when they move away from flat-fee pricing—highlighting customer retention, monetization fl…
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In this episode of The Margin, Igor Stenmark speaks with Grant Peterson, Chief Product Officer at Conga, about how generative AI is reshaping Contract Lifecycle Management (CLM). Grant shares his perspective on where GenAI adds real value, where it falls short, and how companies can responsibly integrate AI into their workflows. Drawing on his expe…
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In this episode of The Margin, MGI Research Managing Directors Andrew Dailey and Igor Stenmark explore one of the hottest, and most misunderstood, topics in enterprise tech: AI in billing. They break down real-world use cases for generative AI and machine learning, assess what’s table stakes versus experimental, and explain how AI is already impact…
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In this episode of The Margin, Andrew Dailey of MGI Research sits down with Jane Koltsova, Sr. Director of Finance Operations and Order to Cash Transformation at Medidata Solutions. Drawing on her experience at Salesforce and PagerDuty, Jane unpacks the critical, but often overlooked, role finance plays in scaling SaaS businesses. From revenue reco…
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Equipped powerlifting isn't just about putting on tighter gear—it's about pressure, trust, and problem-solving when it matters most. In this episode, Coach Mike, Coach Mel sit down with Hugo Duarte and Dominic Wetekam to uncover what really happens behind the scenes. They explore weight management, training logistics, and why equipped lifting feels…
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Dr. Nathan Dailey returns to the RTS Podcast to talk with Coaches John Garafano and Ross Leppala about powerlifting rehab, competition stress, and high-level performance. Dr. Nathan's first powerlifting experience, what it taught him about lifters' needs, and his role in supporting athletes at IPF Worlds. The conversation dives into his individuali…
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In this episode of Reactive Training Systems, Coach Ross Leppala and John Garafano discuss John's journey back to competitive powerlifting after a significant hiatus due to injuries and life circumstances. They delve into their training strategies, the importance of environmental factors, and the role of emerging strategies in achieving optimal per…
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In this episode, Belgian coach and athlete Jochen Strubbe shares his coaching journey in the sport, emphasizing the importance of critical thinking, creativity, and curiosity in training. The conversation highlights the evolving nature of training methodologies, such as high frequency SBD, and the importance of a supportive community. The coaches a…
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In this episode of the RTS Podcast, Coach Mike and Coach Mel talk with Thomas Lilly, founder of Zero Weakness Gyms. Known for coaching elite lifter Colton Engelbrecht, Thomas shares his approach to technique, programming, and frequency in powerlifting. They dive into biomechanical rules, RPE, velocity-based training, and more.…
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Coach Mike and Mel sit down with 2025 Sheffield champion Kjell Bakkelund. They dive into the art of coaching, building strong coach-athlete relationships, and making smart training decisions. Kjell also shares valuable insights from his powerlifting journey. Whether you're an athlete or coach, this episode is packed with practical takeaways. Don't …
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This conversation explores powerlifting, focusing on the recent Sheffield competition, coaching strategies, and competition challenges. Kedric Kwan discusses the role of judges, grip strength, and the balance between technical execution and psychology in performance. Coach Mike, Mel and Kedric highlight the importance of communication, flexibility …
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Mike and Gaby are joined by Kelly Mann, fresh from coaching at Sheffield, to discuss her experience as the first female coach at the event. They cover the challenges and environment of coaching at such a high level, particularly focusing on Meg Scanlon, and her remarkable performance. They also delve into coaching insights, including managing workf…
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In this episode, Mike and Ross discuss various techniques and mental strategies in powerlifting training, diving into the importance of intentional training and mental preparation. Ross shares personal stories and experiences from his powerlifting career, including his recent world championship victory. The conversation touches on diverse training …
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To share the excitement about Sheffield this year, coach Mike and Mel sit down with Kasemsand Senumong, also known as Opor Kasem, the current 66kg world champion. Opor shares his training approach leading up to the competition, talks about his powerlifting journey since joining RTS and explains his mindset towards Sheffield.…
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