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Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising indust ...
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Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation
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21:11
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The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push. Lori Henson from Rebuild Local News joins us to shed light on the efforts across …
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Reviving Local Media: How Ontario’s New Policy Leads the Way
18:57
18:57
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18:57
On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discove…
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Local Impact: How Storytelling Drives Community Engagement
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31:55
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Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action. Learn about the roles local newspapers play in building community bonds through s…
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Join us on "Local Edge," for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley. Discover insightful perspectives on why local news outlets may hold a higher trust quotient compared to larger media conglomerates and the unpredic…
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Mastering Canadian Local Markets: Data-Driven Advertising Insights
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25:05
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Unlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring campaigns effectively reach and resonate with their intended audiences. We're joined by Jeff Beardsworth, CEO of AdCanada Media, and Jo…
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Localize to Maximize: Advertising Success
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19:36
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In this episode, we take a close look into the art of crafting localized creative campaigns that resonate deeply with community audiences. Host Shauna Randolph welcomes Tanis Hutchinson, Manager of Placement Services at AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, to explore dynamic strategies that brin…
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The Future of Local Media: Digital Editions and Advertising Impact
30:45
30:45
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Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies …
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Exploring the Digital Shift in Canadian News Consumption via E-editions
31:29
31:29
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Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption. This episode offers an in-depth look at the changing landscape of media, …
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Bridging the Gap in Media Narratives and Reaffirming the Vital Role of Community Newspapers in Canada
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27:55
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In Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster, Client Services Manager, challenges the notion of a complete digital takeover in rural areas, while Tanis Hutchinson, Media Placement Serv…
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Discover the key differences between on-line and traditional media in campaigns that target rural audiences
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30:35
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30:35
Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in "Episode 11 of Local Edge". Our guests, Tim Beach, Media Lead at Blue Noise Studios, Sarah Unruh, Media Director at McKim Sherpa, and…
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Unveiling the Farming Reality: Cherilyn Jolly-Nagel on Values, Myths, and Innovation in Agriculture Marketing
31:08
31:08
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In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the importance of understanding the farmer's lifestyle for effective marketing campaigns in a rapidly ad…
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Unveiling the Power of Local Investors: Small Market Success Stories
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29:42
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In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrickson, Owner/Publisher of the Drayton Valley and District Free Press, emphasizes the importance of a s…
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LOCAL EDGE- Revealing the Strength of "Local Commitment" Through Community Champions and Advocates
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21:45
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On Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated efforts to promote Moosomin. He discusses his collaborations with the local business community and chambers, all in the spirit of eleva…
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LOCAL EDGE-Exploring Small Community Impact in Canadian Advertising
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35:51
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35:51
Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive strategies of local advertisers, emphasizing the importance of bolstering their community media. Gain…
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LOCAL EDGE- Vital and Impactful New Trends in Local Media Advertising
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27:36
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Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local …
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LOCAL EDGE- Local News and Community Involvement
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27:44
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Host Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in southeast and east central Saskatchewan. Tim Beach, Media Lead at Blue Noise Studio, highlights strategic advertising placement and tru…
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Shawna Randoph talks with guests Claude Heimann along with regular contributors Sara Unruh and Jeff Beardsworth about the power of small communities in Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, co…
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LOCAL EDGE- Dealing With Changing Demographics
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26:07
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Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic Shawna also talks to the Publisher of PEI Canada…
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LOCAL EDGE- Maintaining A Vibrant Canadian Local News Media
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25:56
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Join host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maxium benefit to their readers. Shawna also discusses the challenges in maintaining a vibrant Canadian local news media with regular contributors Sarah Thompson, President of Dentsu Media, and Kelly Levson, Di…
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LOCAL EDGE - The Power of Small Communities in Canada
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28:48
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Join host Shawna Randolph as she talks to the Publisher of the Moosimin World Spectator, Kevin Weedmark about his success in the local newspaper business. Shawna also discusses the power of small communities in Canada with regular contributors Kelly Levson, Director of Marketing and Research at News Media Canada and Sara Unruh, Media Director at th…
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Coming soon! A new podcast! The LOCAL EDGE.By AdCanada Media
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