The Rural Health Voice is the podcast of the Virginia Rural Health Association. Leaders at the local, state, and national level are interviewed on their perspective of current rural health issues.The Rural Health Voice is sponsored by the Virginia State Office of Rural Health and underwritten by the National Rural Health Association.
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145 Rural Podcast
A Podcast designed for helping musicians break through the barriers that can halt their progress. Whether you’re just starting out or facing challenges in your music career, we provide the tools, strategies, and inspiration to keep you moving forward. From creative tips to industry insights, our content is designed to help you overcome obstacles and achieve your musical goals. Subscribe to join a community that’s all about turning challenges into opportunities and fueling your growth as an a ...
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WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
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152. Anyone for Salmon Sperm? WGSN’s Top Trends for 2026
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29:54In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026’s top trends. They delve into Beauty’s secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unseri…
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151. Influence Redefined - Trust, Authenticity and the Future of Marketing
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30:08In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies. We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator econom…
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150. From Runway to Reality – The Digital Fashion Revolution
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26:16In this Create Tomorrow episode, host Cassandra Napoli and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, discuss the convergence of technology and fashion. Matthew explores how emerging technologies like augmented reality, digital fashion and AI are transforming the industry and education. The conversation …
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What resources are available for individuals with disabilities and their families? Rayna Sage from the Research and Training Center on Disability in Rural Communities and Debe Fults of the disAbility Resource Center of the Rappahannock Area, Inc. joined RHV to discuss the connection between research in Montana and services in the Rappahannock Area.…
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149. Getting on Board with the Movers and Shapers of Surf Culture
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26:44In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discuss surfing’s cultural shift from a niche pastime to a mainstream sport. Donald and Gabe uncover the role of surf shapers in crafting sustainable surfboards and the growing inclusivity within the surf community, …
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148. Fandoms & Franchises – The Future of Cultural Connections
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27:15In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings. We explore the future of fandoms, the rise of women in sports and the i…
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RHV 147: Rural Leadership – Not Brain Drain
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12:53Do rural young adults need to leave rural communities to find meaningful work? Crystal Hunnicutt, Director of Southwest Operations for the Department of Nurse Anesthesia at the VCU College of Health Professions joined RHV to discuss rural leadership development. If you want to be part of the conversation about rural health, join VRHA and other rura…
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147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler
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28:35Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio. In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for cura…
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What are the best practices for oral health in rural communities? Piper Martin of the National Rural Health Association joined me to discuss their Rural Oral Health Initiative. Additional links: VRHA’s Rural Health Voice Conference NRHA’s Rural Health Policy InstituteBy Beth O'Connor
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146. From Towels to Treasures – Royal Native’s Upcycling Story
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27:25In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability and community building. Hilary shares her unique journey of transforming vintage textiles into soug…
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RHV 145: Virginia’s 5th Congressional District
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26:58Who gets to make decisions on healthcare policy? Mike Pruitt – Candidate for Virginia’s 5th Congressional District, joined RHV to discuss how he wants to represent the area. Related links: If you are running for a Virginia Congressional seat and want to be considered for a podcast interview, email [email protected] with a request Rural Health Voice co…
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145. Launderette NYC and its Fresh Spin on Third Spaces
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28:47Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditional laundromats into vibrant community spaces. Turning conventional laundry practices into an outsourced service, they deliver solutions for modern lifestyles. They redefine consumer experiences by brid…
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What can you do to educate elected officials and other policy makers about oral health issues? Ben Barber of the Virginia Health Catalyst joined RHV to discuss the Healthy Virginia Blueprint Coming up: October 17: Catalyst Annual Summit – Richmond November 19-20: Rural Health Voice Conference – Wintergreen Resort…
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144. How Gob’s Mycelium Earplugs are Breaking the Mould
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31:34Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design. Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually ent…
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What do Virginia college students need to know about voting in the upcoming elections? Eireann Maybach, VRHA intern joined RHV to discuss her perspective as a political science major. If you want to be part of the conversation about rural health, join us September 17th in Danville for the National Rural Assembly and November 19 & 20 at the Wintergr…
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In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry. Rebecca highli…
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Who should participate in a Clinical Trial and why? Dr. Linda Duska and Claudette Grant from the UVA Comprehensive Cancer Center joined RHV to discuss the myths and facts of clinical trials. Links: UVA Community Outreach & Engagement Clinical Trials Toolkit ClinicalTrials.gov RHV podcast episode on HPV…
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Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today. Amr…
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What’s the newest way to find information to empower your rural community? Kristie Proctor and Chandler Vaughn joined RHV to discuss the Rural Opportunity Dashboard. Important links: Dashboard Virginia Rural Leadership Institute Rural Summit Rural Health Voice ConferenceBy Beth O'Connor
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141. Beauty & the Beef – Vegan Reversal in Food & Beauty
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26:51Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries. Discover how …
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What would you do if there was a way to reduce your risk of cancer by 40%? Andrea Radford of the American Cancer Society joined RHV to discuss their new cancer risk screening tool. CancerRisk360 flyer to post in public areas Rural Health Voice Conference webpageBy Beth O'Connor
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140. Sparking Socially Conscious Connections
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28:20Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Lauren emphasises how to leverage social consciousness in marketing to create meaningful connections between consumers and brands. As consumer interest in social good and the role of influencers evolve, La…
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139. Stitching Together Fashion and Wellness
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25:41Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health. Rosie …
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How can you tell if a child has been exposed to lead? Janine Kerr from the Virginia Department of Health joined RHV to discuss resources to address lead poisoning. Resources: VDH Childhood Lead Poisoning Prevention Program Department of Housing and Community Development Lead Hazard Reduction Program EPA Lead-Based Paint Program EPA Lead-based Paint…
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Episode 102: How Montana Shaped This Country Singer’s Sound – Rob Wolf Interview
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10:23In this episode, we sit down with rising country artist Rob Wolf, whose roots run deep in the rugged beauty of Montana and whose sound blends modern country grit with timeless Western soul with the inspirations of artists like John Denver and Vince Gill. Rob shares his story of growing up in Montana, and moving to Livingston and taking it in as his…
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138. Turning on Sexual Wellness with Audio Erotica
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30:13Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appealing to female audiences, Quinn addresses market gaps through content diversity, emphasising the importance of community engagement and real-life connections. Caroline discusses popular themes and the …
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Who is responsible for paying hospital bills? Travis Gentry, CEO of Hyve Health joined me to discuss who the payers are and the concerns with holding payers accountable.By Beth O'Connor
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137. What’s next for the Phygital Experience?
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21:45Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha. Rajni emphasises the importance of self-expressio…
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Episode 101: Music, Rodeos, & The Sound of the Northwest. Interview with Cody Bartels
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12:00In this week’s episode, we sit down with a true Pacific Northwest original—Cody Bartels, a country artist whose journey is as rugged and soulful as the music he creates. Born and raised in Tacoma, Washington, Cody’s path has taken him from bull riding arenas in Wyoming to dive bars and honky-tonks that echo with the grit of his storytelling. Throug…
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What happens when a free clinic decides to offer more than just clinical services? Andrea Ahonen, CEO of GoochlandCares joined RHV to discuss how and why they handle logistics for a multitude of services. If you want to be part of the conversation about rural health, take our survey: https://l.facebook.com/l.php?u=https%3A%2F%2Fomniinstitute.co1.qu…
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136. Changing the Course: Golf’s Big Cultural Swing
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27:01How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity. Amid the cultural shift in golf, Josh and Modi break down…
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What are some of the benefits and concerns for telehealth? Kathy Wibberly, PhD of the MidAtlantic Telehealth Resource Center joined RHV to discuss telehealth use and policy. If you want to be part of the conversation about rural telehealth, join MATRC and VRHA this summer at the Bridging Rural Communities event.…
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Episode 100: The Return of Laws! Interview & Catch Up With Our First Ever Guest, Tanner Laws.
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25:04In this weeks episode we get to catch up with our first ever guest when we launched this podcast and YouTube series, Tanner Laws. We get to hear all about all his great accomplishments since we last chatted, included putting together a full band to play show and tour around the Northwest and even Texas! We also go into how his music has been going,…
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135. Under the Covers of Cosmopolitan and Seventeen
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26:52Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape. Community engagement remains all-importa…
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Episode 99: Stop Burning Bridges! How to Keep Your Reputation Strong in the Music World
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12:53In today’s episode, we’re diving into one of the most overlooked but essential parts of building a long-term music career—why you should never burn bridges as a musician. From fellow bandmates to studios and venues, your reputation travels faster than your music, and the way you handle relationships can make or break future opportunities. Whether y…
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How can rural hospitals address the need for screening despite a lack of specialists? Vicki Parks, CEO of the Wythe County Community Hospital joined RHV to discuss some of their solutions. VRHA is now accepting submissions to lead breakout session discussions for our 2025 event.By Beth O'Connor
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134. Climate Storytelling for Trust and Transparency
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27:10In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education. Nicole highlights the importance of effectively translating scientific data into…
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133. From Dua Lipa to Diwali – Welcome to WGSN Events + Culture
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27:46In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and c…
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RHV 134: Virginia Mental Health Access Program
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38:28With the shortage of specialists, how do rural primary care providers handle mental health for their pediatric patients? Ally Singer Wright and Angie Prater from VMAP joined RHV to discuss the free services they have available. VRHA is now accepting submissions to lead breakout sessions for our 2025 event. Deadline is May 2nd…
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Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal…
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What happens when a rural physician is determined to do everything they can to treat a patient locally instead of making them travel outside of the community? Sterling Ransone, MD joined me to discuss barriers to care in rural communities and what could be done to improve access. VRHA is now accepting submissions to lead breakout session discussion…
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How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representati…
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130. Rolling in Soft Adventure with GrlSwirl
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28:12How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment…
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Episode 98: Interview With Saint Of Soldiers
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22:15In this weeks episode we get to talk to the fast rising bluegrass group Saint of Solders. We get to learn all about their struggles to get started and get to a point where they could start getting some momentum and grow as a group, as well as learn so much more about their musical journey, and even new and upcoming music and projects! So join us...…
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Another company has purchased the old Patrick Hospital, will it open for real this time? Kyle Kopec, Chief Medical Compliance Officer/Co-Founder of BradenHealth joined me to discuss his passion for rural communities.By Beth O'Connor
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129. What 12-Year Olds Can Teach the Creative Industry - with Gabriel Araujo, Creative Director at Havas Lynx
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25:17What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life. From generative A…
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Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies. We explore Gen B…
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Episode 97: Stop Studio Frustration! 3 Communication Tips for Musicians & Engineers
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14:10In today’s episode, we’re sharing the top three tips to help musicians communicate effectively with recording and sound engineers. Whether you’re describing the sound you’re hearing in your head or trying to bridge the gap between your vision and the final mix, these tips will help you make the most of every studio session. Clear communication is t…
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How can students understand how to apply data into real-world situations? Dr. Elizabeth Ackley, Director of the Center for Community Health Innovation at Roanoke College joined RHV to discuss the development of their Healthy Living Index. If you want to be part of the conversation about rural health, join VRHA at the National Rural Health Associati…
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127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens
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27:14In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about. Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning …
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