Best Sambuno Podcasts (2025)

1
Google Shopping Ads for eCommerce 19:32

5h ago19:32

19:32

Ready to turn search clicks into sales? In this episode we unpack how Google Shopping Ads put your product image, price and brand at the very top of search results. Discover how product feeds replace keywords, how to sync Merchant Center with Google Ads, and the feed-tuning, bidding and ROAS tactics Sambuno uses to capture high-intent shoppers and …

1
Engineering Word-of-Mouth for eCommerce Success 11:12

8h ago11:12

11:12

In this episode, we explore how word-of-mouth continues to be one of the most powerful—and underrated—growth channels for eCommerce brands. Far more cost-effective than traditional advertising, word-of-mouth not only drives new customer acquisition but also fosters deep brand loyalty. But make no mistake: while it may appear organic, smart brands k…

1
Search Engine Optimization takes time 4:11

4y ago4:11

4:11

Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.

1
Hacks Are Prompting Calls For A Cyber Agreement 8:32

4y ago8:32

8:32

The recent ransomware attacks on the U.S. gas and meat industries have sparked renewed conversations about the possibility of an international cyber agreement that would set the ground rules.

1
How to Use LinkedIn Effectively 11:56

4y ago11:56

11:56

Success on LinkedIn depends on developing and maintaining a good reputation. Work with us at https://www.sambuno.com/

1
Find your Niche with these 8 Questions 5:59

4y ago5:59

5:59

Your company’s niche is the specific area in your target audience where you position yourself as the expert. Learn more at https://www.sambuno.com

1
Facebook, could become required identification, the new social security number 5:46

4y ago5:46

5:46

Facebook’s aim to register every individual is a daunting challenge, noble even, however fraught with unseen consequences. The repercussions are that once this goal is accomplished what will be the future roadmap for Facebook. As a system, simply providing the best way to interact with your peers isn’t the only thing it would be satisfied with in t…

1
Adding value to your ecommerce website. 7:14

4y ago7:14

7:14

Developing your e-commerce website so that visitors convert to customers, requires putting yourself in your prospective customers' shoes and viewing your store from their perspective. This combined view can help you anticipate pain points that may create friction between your customers, and the products they want to buy from your store. Once in tho…

1
Start with your customer and map the way to your business 8:18

4y ago8:18

8:18

Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes clear how sensible this is. When going about assessing the potential value you could bring to those who may need your services, it only makes sense t…

1
7 Steps to Getting Leads as a New Real Estate Agent 7:45

4y ago7:45

7:45

Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Sambuno Marketing can help: https://www.sambuno.com

1
Early Stage Marketing for Generating more Leads 9:47

4y ago9:47

9:47

Starting a business of any sort is a noble challenge, and it’s only really after you start the business that you realize it needs a way to connect with people who need what you’re offering. Although that should be the first thought, but that how it goes. Marketing is that key ingredient. We need to be able to connect with prospective customers, and…

1
Improving email marketing performance 4:52

4y ago4:52

4:52

Improving email marketing performance comes down to employing housekeeping steps to ensure that your email lists are up to date, properly categorizing and segmenting subscribers, personalizing emails to each recipient, and becoming proactive in delivering relevant content and information to those who have decided to give you their attention. Read i…

1
Social Media Advertising and the Mere Exposure Effect 3:57

4y ago3:57

3:57

These days, some forms of traditional media no longer have as big of a following like they once did. This is especially true with the younger millennial generation- the new generation of consumers. When it comes to these young buyers, they are not reading newspapers or watching traditional television all the time. Instead, they watch their shows on…

1
Remote Work: The Flexibility of work in the modern age and what it entails. 5:45

4y ago5:45

5:45

So you’re going nomadic or remote, or whatever the name is these days. Taking the plunge into the unknown. Finally breaking free from the shackles of the 9-5 and fully relying on yourself to make and bake that bread. Good for you! Now that you’ve made the decision, are in a positive headspace and moving in the right direction, what’s the reality of…

1
Managing A Ransomware Attack on Your Business. 6:40

4y ago6:40

6:40

Our lives are so thoroughly intertwined with technology, and we take the elaborate systems we use for granted to such a degree, that we don’t necessarily comprehend the scope of what ransomware attacks can truly do. What chaos they can unleash. BLOG: https://www.sambuno.com/managing-a-ransomware-attack-on-your-business/…

1
Understanding How Information Is Weaponized 28:54

5y ago28:54

28:54

The increased reach, intricacy and stealth quality to the current nature of information weaponization paints an even more stark picture of the future if not actively pushed back against. There is a drastic need for increased education and vigilance. Learn More: https://www.sambuno.com/information-warfare-understanding-how-information-is-weaponized/…

1
12 examples of cognitive biases explained 20:55

5y ago20:55

20:55

We're subject to cognitive biases, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous conclusions. In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences.…

1
Using Cognitive Bias to Improve Your Marketing 11:15

5y ago11:15

11:15

In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it. And it is used in marketing to a ridiculously frightening effect. It's important to unders…

1
Your Ecommerce Payment Processing Options: Payment Gateways & Merchant Accounts 12:08

5y ago12:08

12:08

In building an e-commerce website, if it is possible to leverage the integrated offering of such a platform like Shopify and to a lesser extent, Etsy and Squarespace, then that is the best option. An all in one managed system provides the various structural elements that ensures security, performance, and integrity in an e-commerce business.There a…

1
Migrating a client from Magento to Shopify Ecommerce. 17:55

5y ago17:55

17:55

On a recent client project, we were caught between options and had to assess a solution that would be better going forward. From the perspective of cost, manageability, server requirements, and customization potential, we had to consider and implement an e-commerce solution that would be able to sustain a business that generated considerable revenu…

1
There Is Such a Thing as Too Much Authenticity 3:32

5y ago3:32

3:32

Authenticity is generally the best policy. But as with much else in life, the middle way is best. Be sure to balance your openness with the needs, expectations, and yes, sadly even the biases of your audience. Connect with me @ https://www.sambuno.com

1
Mindset - Training your mind for high pressure situations 3:43

5y ago3:43

3:43

Methods to help you prep for any nerve-wracking performance, whether it's a pitch to investors or a public speaking engagement. Learn more and visit us @ https://www.sambuno.com

1
7 Step Guide To Leading A Remote Team 23:17

5y ago23:17

23:17

Whether you’re trying to quickly adapt to a remote management situation, or settling into the role for the long-term, the same fundamentals need to be put in place to build solid communication, performance, and employee growth. Learn more about my experiences working remotely as a digital nomad: https://www.sambuno.com/remote-work-the-flexibility-o…

1
30 tips for staying productive and sane while working from home. 16:42

5y ago16:42

16:42

Some nice tips for staying productive and sane while working from home, collected from our listeners, readers and followers.

1
How to (and why) turn your blogs into podcasts 17:11

5y ago17:11

17:11

Podcasting is a superior marketing tool in this day and age. Today it’s important to begin the process of repurposing your blog posts into podcasts: https://www.sambuno.com/understanding-podcasting-as-a-marketing-tool/

1
Optimizing your site structure for search engines 10:24

5y ago10:24

10:24

You can optimize your site structure to make it easier for search engines to find all of your content. Learn more at: https://www.sambuno.com/

1
Google warns against disabling websites during Coronavirus pandemic 5:36

5y ago5:36

5:36

Google says not to disable your website altogether. Although business owners might find it tempting to turn off their websites to avoid paying fees or disappoint customers they can't serve, Google says that this might harm your website rankings when the site is brought back online.

1
Why organizations should maintain a marketing strategy during a crisis. 12:26

5y ago12:26

12:26

During a moment of crisis that we are experiencing at this point, leverage your business to be a solution, an alternative, and a trump card. People should look to your business as a beacon and not a shadow of doubt. Market your business as a helping hand, as a reinforcement of troops, and as the lighthouse amidst the dark seas. You can also read it…

1
Coronavirus will change the world permanently. Here’s how. 23:52

5y ago23:52

23:52

A crisis on this scale can reorder society in dramatic ways, for better or worse. Here are a few of the ways that COVID-19 may and will change the world permanently.

1
Monitoring Social Distancing with smartphone location data. 6:23

5y ago6:23

6:23

U.S. government, tech industry discussing ways to use smartphone location data to combat coronavirus

1
Covid-19 and Crisis. 10:18

5y ago10:18

10:18

This is a random extrapolation on crisis, the crisis that we are all currently experiencing, and what a crisis means.

1
Embrace Failure in Entrepreneurship 33:26

5+ y ago33:26

33:26

1
Strategies to Generate Product or Service Demand 20:37

5+ y ago20:37

20:37

Maybe you have created a new product or service and are ready to release it to the market. Or maybe, you are looking to create something new to provide to your customers. Whatever the case may be, its not possible to put out a new product or service on the market and expect for it to immediately be successful without doing the necessary and prerequ…

1
Understanding & Implementing Lead Generation 17:34

5+ y ago17:34

17:34

1
Every Ecommerce store should integrate Google Shopping. 21:17

5+ y ago21:17

21:17

1
Social media as a dialogue inducer and trust builder 16:57

5+ y ago16:57

16:57

Social media has taken an unprecedented role in our lives, from the way we communicate with friends to how we grow our business ventures. You can also read about it here: https://www.sambuno.com/social-media-as-a-dialogue-inducer-and-trust-builder/

7y ago3:12

3:12

Public concern over privacy is the short answer to that question.

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