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Ortho Marketing Live

Ortho Marketing

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The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
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Aligner Insider

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Welcome to Aligner Insider, the premier education destination for dental professionals. Tune in to stay in the know on all of the latest industry trends, new technologies, and marketing tips. Once you become an insider, you will have access to hundreds of Invisalign and marketing videos at your fingertips. If you want to become the number 1 dominant practice in your market, then this is the podcast for you.
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In this Ortho Marketing episode, Dean Steinman is joined by Rebecca Herring, Director of Healthcare Operations at Rocket Station. They dive into how virtual assistants are transforming the way dental practices operate— from reducing front desk stress to improving patient follow-ups and boosting overall productivity. Discover how you can regain cont…
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In this Ortho Marketing episode, Dean Steinman is joined by Robert Brill, CEO of Brill Media. They discuss how automation is reshaping digital advertising. They dive into programmatic ads, how they improve targeting and efficiency, and what the future holds for marketers. Whether you're new to the concept or looking to refine your strategy, this ep…
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In this Ortho Marketing episode, Dean Steinman is joined by Greg Essenmacher, founder of GnA Consult. They discuss the power of team accountability in delivering an exceptional patient experience. They explore strategies for team development, leadership, and creating a culture where every team member plays a vital role in patient satisfaction. Tune…
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In this Ortho Marketing episode, Dean Steinman is joined by John Nabors of FirstClass Aligners. They explore the latest advancements in clear aligner technology, how they’re shaping the future of orthodontics, and what dentists and orthodontists need to know to stay ahead in the industry. John shares his expertise on treatment innovations, patient …
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In this Ortho Marketing episode, Dean Steinman is joined by industry experts Cathy and Samantha Konner from Proviser. They dive into the world of insurance and business growth. Tune in as we discuss key strategies, common pitfalls, and expert tips to help you protect and scale your business effectively! Ready to elevate your practice? Contact us! h…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Casey Bull, Chief Operating Officer of MyOrthoVA. They dive into how virtual assistants can transform your practice, from streamlining patient communications and appointment scheduling to managing administrative tasks and improving overall efficiency. Discover practical tips, success stori…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Amanda Wilson, CEO StraightSmile Solutions. They explore the transformative journey of integrating orthodontic services into an already streamlined practice. Discover actionable insights on balancing efficiency with growth, the benefits of adding orthodontics, and how this strategic mo…
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In this episode, host Dean Steinman sits down with consultant Shelley Bostrom to discuss innovative strategies that help healthcarepractices attract more patients while staying agile in today’s fast-paced world. Shelley shares actionable insights on boosting patient acquisition, optimizing response times, and leveraging technology to create an exce…
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In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and showcasing what makes your practice unique—all essential…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Blair Feldman, Co-founder & President of Retainer Club. They explore the power of retainers as a tool for patient reactivation. Learn how your practice can leverage retainer programs to re-engage past patients, increase appointment bookings, and strengthen long-term relationships. Tune in!…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Adi Campuzano, Founder & CEO of Dedicated Office Solutions. They discuss the critical role of answering your phone promptly and professionally. Learn how your response time can make or break sales and why the first impression on a call is key to winning business. Ready to elevate your prac…
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Join host Dean Steinman as he uncovers powerful marketing insights with special guest Shelley Bostrom. In this episode, they dive into proven strategies and expert tips to help practices grow and thrive in a competitive landscape! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Shelley Bostrom Shelley Bostro…
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In this Aligner Insider Podcast, The Insiders are joined by Nicholas Palumbo, Founder and CEO of Truvium Financial Group. They discuss key financial topics, offering practical advice on budgeting, investing, and saving. Whether you're new to finance or looking to sharpen your skills, this podcast provides tips to help you navigate your financial jo…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost practice growth, and streamline treatment processes. …
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In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to navigate the competitive landscape to build a resilient an…
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This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental pain without invasive procedures. We discuss its impac…
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This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why practices need to come aboard. Ready to elevate your practic…
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In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valua…
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Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your practice, and invaluable resources for empowering your team …
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Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to mar…
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Join us in this exclusive episode as Barry Glaser sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Get ready to unlock the CEO's playbook for conquering the world of market…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Todd Blankenbecler Todd has 30+ years in dental specialty software, primarily in ort…
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In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market. Ready to elevate your practice? Contact us! https://o…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Nipun Kathuria Nipun Kathuria is the CEO …
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In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Alex Molayem, Dentist & Chief Revenue Officer at Orthosnap. They discuss the importance of precision in clear aligner therapy and much more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dr. Alex Molayem: 3rd generation dentist, UCLA DDS 08', …
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In this Ortho Marketing Podcast, Dean Steinman is joined by Nick Greenfield and Jennifer Pinder from Candid. They discuss bringing a game changing approach to partnership and technology into the orthodontic and dental practice world and how to scale your practice with great partnerships! Ready to elevate your practice? Contact us! https://orthomark…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Oliver Gelles, Chief Marketing Officer at OrthoFi. They discuss how to fix no shows and many more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Oliver Gelles Oliver Gelles is the Chief Marketing Officer for OrthoFi and OrthoBanc. Widely recognize…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Stephanie Peterson, Director of Operations at Novel Orthodontics. They discuss how to set up your practice for success! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Stephanie Peterson Stephanie Peterson entered the dental field in 1999 as a denta…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Wesley Lyon, President and CEO of McGill and Lyon Dental Advisors. They discuss the business side of Orthodontics: current state of affairs and keys to success moving forward. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Wesley Lyon Wes serves as…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Kent Miller, President and Founder of Dentagraphics. They discuss the importance of data and your practice growth. About Kent Miller Kent is the President and Founder of Dentagraphics, the dental industry’s only platform for starting, buying and growing practices. After creating the compan…
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In this Aligner Insider Podcast, The Insiders are joined by Ray Reneau, FORCE BLUE OCS Director. They discuss about saving the oceans, veterans with Force Blue, and Bourbon! About Ray Reneau FORCE BLUE OCS Director First Sergeant Ray Reneau, Director of OCS, MBA, is a 22-year Active-duty Army Ranger member with six combat tours in Iraq. Ray began d…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Ren Menon, CEO of OrthoFX. They discuss how AI and polymers are changing the face of the Orthodontic World. Ren was the global head of product and innovation at Invisalign and prior to that, he was the head of professional marketing with a focus on the Orthodontist channel. Ren has played …
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In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Blair Feldman, President and Co-founder of Retainer Club. They discuss how a strong post orthodontic plan is an easy and profitable way to grow your practice. Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Janelle Baum, Sales and Marketing Representative of GetBizzy. Also known as the Energetic Orthodontic Influencer! They discuss about Unleashing Creativity, Boosting Patient Compliance and Communication. About Janelle Baum Hey there! Are you ready to take your dental practice to new heights…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Alfred Griffin, CEO of Light Force. They discuss about applied technology in Orthodontics. Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Caro…
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In this Aligner Insider Podcast, The insiders are joined by a real Invisalign patient who discusses her Invisalign journey, how Invisalign has affected her life and how important communication and education between the Doctor and the patient is. This is a great perspective from the patient side.By Presentation Multimedia
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In this Ortho Marketing Podcast, Dean Steinman is joined by Amy Demas with Communicate Excellence. They discuss 3 things to help you and your practice. Amy Demas brings a unique combination of orthodontic practice management experience, career business success, leadership and creative thinking to the challenges of maximizing effective communication…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Andy Toy. They discuss the importance of utilizing your time and how vital it is to listen and adapt. "Remember to Never Treat a Stranger, and Always Treat a Friend." Dr. Andy Toy is an enthusiastic and engaging presenter with a passion for helping dentists make the most of the Invisal…
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In this Ortho Marketing Podcast, Dean and Orthodontic Consultant, Shelley Bostrom discuss 3 Tips to Accelerate your practice growth, elevate your team performance and maximize your practice success. Introducing Shelley Bostrom- founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understand…
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Aligner Insider brings you a special series recorded live at the 2022 Invisalign Ortho Summit. In this seventh episode in this podcast series, "Innovative Technology for Practice Management with Michelle Shimmin", the Insiders are joined by Michelle Shimmin, Orthodontic Consultant. In thjis podcast they discuss new trends in Practice Management, In…
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Aligner Insider brings you a special series recorded live at the 2022 Invisalign Ortho Summit. In this sixth episode in this podcast series, the Aligners are joined by Dr. Sean Holiday, World renowned Orthodontist from Hawaii. They discuss how to scale of your practice and how using digital technologies and adapting to new platforms allowed him to …
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Aligner Insider brings you a special series recorded live at the 2022 Invisalign Ortho Summit. In this second episode, the Insiders are joined by Dr. Sam Lee, Orthodontist. They discuss the game changing digital revolution, the way consumers evolve and how it's impacting the dental industry.By Presentation Multimedia
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Aligner Insider brings you a special series recorded live at the 2022 Invisalign Ortho Summit. In this fourth episode, the Aligners are joined by Dr. Ferris, Orthodontist. In this podcast episode, The Insiders discuss with Dr. Ferris, the importance of implementing technology particularly with the Itero Scanner and how to incorporate the Itero stim…
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Aligner Insider brings you a special series recorded live at the 2022 Invisalign Ortho Summit. In this fifth episode, the Aligners are joined by Dr. Graham Gardner. They discuss Digital Transformation and how important it is to adapt to new Digital Technologies to your practice efficiencies as well as improving the patient experience.…
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Aligner Insider brings you a special series recorded live at the 2022 Invisalign Ortho Summit. In this first episode, the Aligners are joined by Simon Beard, the Executive Vice President and Managing Director of the America's Align Technology. They discuss the exciting Align journey from speed of innovation to it's impact today.…
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Aligner Insider brings you a special series recorded live at the 2022 Invisalign Ortho Summit. In this third episode, the Insiders are joined by Dr. Adriana Da Silviera, Orthodontist of 22 years. They discuss the incredible technologies behind Invisalign First and how it leads to Drama Free invisalign treatment for young kids.…
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In this Aligner Insider Podcast, The Insiders are joined by Trey Lawrence, VP and General Counsel at the AAO. In this episode they discuss very important new legal issues practices are facing in 2023 such as: What you can and can't say when responding to a review, what can you legally say in social media, how to run a sweepstakes and more. This is …
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