Best Email Metrics Mentor Podcasts (2025)

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Ep 224: The AI Ad Playbook - How to Save Time, Create Better Hooks & Scale Your Campaigns 1:00:03

1h ago1:00:03

1:00:03

Ep 224: The AI Ad Playbook — How to Save Time, Create Better Hooks & Scale Your Campaigns Episode Description How do you create compelling ad copy, research your avatar, and generate high-performing creative—without burning out or hiring a team of specialists? In this live replay from The Smart Marketer Show, Molly Pittman and Pep Hufen walk you th…

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EP 100 | Listener Q&A: Real Answers to Your Email Marketing and Copywriting Questions 21:06

2d ago21:06

21:06

It's the 100th episode of Copy That Converts and I’m celebrating by answering YOUR most pressing questions about email marketing and copywriting.🥳 Whether you're just getting started or you're a seasoned pro, this episode is packed with tactical tips, smart strategy, and honest answers that will help you write copy that actually converts into sales…

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Episode 223: Cracking the Code on AppLovin Ads - A New Traffic Channel for DTC Brands 24:54

7d ago24:54

24:54

Episode 223: Cracking the Code on AppLovin Ads: A New Traffic Channel for DTC Brands Episode Description If you're tired of being stuck between Meta and Google for your media buys—this episode is for you. Pep Hufen is back with a behind-the-scenes look at AppLovin Ads: the breakout ad platform that’s scaling DTC brands like Breeze and Boom. Discove…

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Episode 222: Build Your E-Commerce Site Right: How to Turn Browsers into Buyers 21:12

10d ago21:12

21:12

Episode Description Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors int…

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EP 99 | 5 Simple Ways to Add More Personality to Your Emails 9:25

9d ago9:25

9:25

Are your emails feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable? In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality. In this episode, we’re talking about how to bring more of the secret sauce behind your online business…

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Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week) 47:41

20d ago47:41

47:41

Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week) Episode Description In this episode, our very own Pep Hufen, CEO of the Smart Marketer agency, shares the five AI tools he uses every day to save over 10 hours per week and stay ahead in a rapidly evolving digital landscape. Pep walks through practical, real-world use cas…

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EP 98 | 4 Lies Online Business Owners Believe About Storytelling in Marketing 14:42

16d ago14:42

14:42

Think your business doesn’t need to use storytelling in your marketing? Think again. In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions. Fr…

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Episode 220: Marketing That Actually Works: Ezra & John’s Real-Time Q&A for Entrepreneurs 58:32

24d ago58:32

58:32

Episode 220: Inside the Marketing Lab – Ezra & John Answer Your Questions Live! Episode Description Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questions—live? Now’s your chance. In this special replay from The Smart Marketer Show, Ezra and John sit down with the Smart Marketer community for a real time Q&A. From h…

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EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead 11:50

23d ago11:50

11:50

If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate. You…

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EP 96 | Frustrated with Email Marketing? 8 Signs That Something Is Off 7:49

1M ago7:49

7:49

Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it. You’ll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind d…

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Episode 219 -The Email Audit Framework That Unlocks Revenue You’re Missing 21:57

1M ago21:57

21:57

Episode 219 The Email Audit Framework That Unlocks Revenue You’re Missing Episode Description Email marketing still works—but only if you treat it like a growth engine, not an afterthought. In this episode, John Grimshaw breaks down the exact audit framework Smart Marketer uses inside its agency and mastermind to find revenue opportunities fast. Af…

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Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit 14:46

1M ago14:46

14:46

🎙 Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit Episode Description What’s the best time to sell your business? Hint: It’s not when you’re burned out. In this exclusive segment from Smart Marketer’s Smart Business Exit course, Ezra Firestone is joined by Brad Wayland and Chris Moore of Quiet Light to break down why s…

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EP 95 | Email Revival Project [3]: First Attempts at Resurrecting a Dead List 12:22

1M ago12:22

12:22

Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . This episode is part two in the Email Revival Project series. I break d…

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Episode 217: John’s DTC Brands to Watch: Whym and the 5-Step Formula for Better Offers 36:03

2M ago36:03

36:03

🎙️ Episode 217: John’s DTC Brands to Watch – Whym and the 5-Step Formula for Better Offers Episode Description ✨ “Nobody cleans their room to make it not smell bad. They clean it so they can get that sense of a good smell.” – John Grimshaw This episode is a deep dive into how Whym, a mystery travel company, revitalized an "outdated" industry by wra…

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EP 94 | Your Plan for Tackling Email Marketing Burnout 11:34

2M ago11:34

11:34

We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies t…

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Episode 216: Why Now Is the Best Time to Start an Ecom Business 13:29

2M ago13:29

13:29

🎙 Episode 216: Why Now Is the Best Time to Start an Ecom Business Episode Description "This is the best time, I think, better than when I got into the industry over 15 years ago to get started in e-commerce." – Ezra Firestone In this special episode, we’re pulling back the curtain on an exclusive session from the Smart eCommerce course. Ezra Firest…

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EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway) 10:42

2M ago10:42

10:42

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly m…

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Episode 215: Winning Ad Creative: What Works Now & How to Measure It 1:00:39

2M ago1:00:39

1:00:39

Episode 215 – Smart Marketer Show Winning Ad Creative: What Works Now & How to Measure It Episode Description What makes an ad actually perform in 2025? In this episode, John Grimshaw and Ben Bennett pull back the curtain on the creative process that drives real sales—from emotional resonance to performance metrics. You’ll learn why good creative s…

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EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy) 7:39

2M ago7:39

7:39

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a sim…

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EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It 8:18

2M ago8:18

8:18

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about mi…

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Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 43:35

2M ago43:35

43:35

Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 Episode Description 2024 was a year that tested every marketer’s resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches. From managing …

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Episode 213: What’s Working Now in Ecomm: Hook Strategy, AI Signals & Smarter Offer Design 46:08

3M ago46:08

46:08

This week, Molly Pittman and Brett Curry are pulling back the curtain on what’s working right now in digital marketing—and what’s not. From creative hooks and audience targeting to offer structure and AI-powered platform changes, this episode is stacked with real-world strategies to help you stay profitable and ahead of the curve. As marketing shif…

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EP 90 | Three Ways to Potentially Double Sales Without Using Social Media 12:22

3M ago12:22

12:22

Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place? In this episode, you’ll learn: How to double your email open rates Techniques to increase click-through rates Strategies for growing your email list…

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Episode 212: The 2025 Marketing Shift: How to Stay Ahead in a Changing Landscape 1:06:10

3M ago1:06:10

1:06:10

In this exclusive live session from Smart Marketer Live, Molly Pittman and John Grimshaw dive into the biggest challenges businesses face in 2025 and, more importantly, the strategies you need to stay ahead. From rising ad costs to shifting consumer behavior and increased competition, this episode is packed with insights on how to adapt and thrive.…

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EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty 11:46

3M ago11:46

11:46

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chem…

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Episode 211: Scaling Faster: The Metrics That Actually Matter 1:00:37

3M ago1:00:37

1:00:37

Are you still tracking Customer Lifetime Value (LTV)? If so, it’s time for an upgrade. In this episode, Molly Pittman and John Grimshaw dive into Customer Value Velocity (CVV)—a smarter, more actionable metric that helps businesses scale faster and make better marketing decisions. Learn how top brands are using CVV to increase revenue, improve mone…

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EP 88 | Two Non-Negotiable Foundations for High-Converting Copy 10:05

3M ago10:05

10:05

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops. In this episode, we’ll cover: The two non-negotiable elements of a profitable launch or product promo How mar…

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Episode 210: DTC Brands to Watch: Plufl Brand Study 32:53

3M ago32:53

32:53

Molly Pittman is back with another DTC Brands to Watch episode, and this time she’s diving into Plufl, the brand that turned a simple concept—dog beds—into a viral human comfort product. Discover how their innovative marketing, branding, and product expansion have made them a leader in the space. “Plufl took a familiar product and reimagined it. Th…

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EP 87 | How to Provide Value in a Nurture Email without a Freebie 5:58

3M ago5:58

5:58

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal cl…

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Episode 209: Scaling With Heart 30:11

3M ago30:11

30:11

Episode Description In this powerful episode, Molly Pittman shares her inspiring journey of integrating purpose-driven work into her entrepreneurial career. Recorded live at the Four Rooms Mastermind, Molly discusses how her experience building the Fields of Freedom dog rescue has transformed her business, fueled personal growth, and reinforced the…

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Episode 208: More Revenue, Better Customers: The Marketing Levers That Work 1:01:28

4M ago1:01:28

1:01:28

Molly Pittman is back with an unfiltered look at what’s working in DTC marketing right now! In this episode, she breaks down the biggest trends shaping 2025—from revenue growth to the power of hybrid business models—and shares practical strategies you can implement today. Plus, hear how Smart Marketer is using AI, optimizing lead generation, and le…

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EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates 7:08

4M ago7:08

7:08

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We…

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Episode 207: How NutriPaw Scaled to an 8-Figure Pet Brand 41:19

4M ago41:19

41:19

Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and …

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EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel 13:26

4M ago13:26

13:26

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—o…

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Ep 206 The Road to 2025: Smart Marketer’s Lessons, Growth & What’s Next 32:22

4M ago32:22

32:22

Molly Pittman is back with an inside look at Smart Marketer’s journey and the strategies shaping 2025! After a challenging yet transformative year, Molly shares what’s been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts they’ve made to build momentum in 2025. From simplifying operations to …

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EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision 6:56

4M ago6:56

6:56

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to…

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Ep 205 DTC Brands to Watch: Flewd Stress Care 28:55

4M ago28:55

28:55

Molly Pittman is kicking off the Brands to Watch series with Flewd Stress Care, a company transforming the bath salts industry with innovative, stress-reducing solutions. Learn how their unique product positioning, strong branding, and smart marketing tactics have made them a standout in the DTC space. “They’ve taken a familiar product and made it …

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EP 83 | 3 Reasons People Hate Email Marketing & How to Change Their Minds 6:07

4M ago6:07

6:07

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy a…

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Ep 204 Achieving Balance and Longevity in Business: Insights with Ezra Firestone 20:45

5M ago20:45

20:45

Ezra Firestone shares insights on maintaining balance and longevity in business. He explores the importance of sustainable business strategies, personal well-being, and the mindset needed to navigate entrepreneurship successfully. Through real-life experiences and reflections, Ezra highlights how consistency, self-care, and strategic decision-makin…

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EP 82 | Email Revival Project: Lessons from a Neglected Email List 10:43

5M ago10:43

10:43

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I’ll reveal: Why I’m rekindling my passion for Teachers Pay Teachers …

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Ep 203 6 Business Growth Strategies for 2025 25:42

5M ago25:42

25:42

Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you’re navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly’s got you covered. “Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business i…

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EP 81 | Which Email Provider Is Best for Online Business Owners in 2025? 12:13

5M ago12:13

12:13

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But d…

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EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025 9:46

5M ago9:46

9:46

Welcome to 2025! Are you ready to make this year the best one yet for your small business? Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to p…

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EP 79 | Is Your Email Resend Practice Helping or Hurting? 5:46

6M ago5:46

5:46

Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to un…

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EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown 16:31

6M ago16:31

16:31

Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content? Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and…

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EP 77 | Are You Missing This Key Ingredient in Your Copy? 8:01

7M ago8:01

8:01

Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy. Every website, sales page, and email MUST start with one thing. In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it co…

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EP 76 | Do This Before Hitting Send on Your Black Friday Sales Email 9:25

7M ago9:25

9:25

Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good! Before you publish your Black Friday email message, you’ll need to make sure your audienc…

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EP 75 | Avoid Costly Mistakes in Your Online Business with This One Strategy 8:11

7M ago8:11

8:11

Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a ne…

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EP 74 | Creating Effective Website Copy with Rachel Verde 21:28

7M ago21:28

21:28

Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment. And what if that “good enough” site is actually costing you clients? I…

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EP 73 | A Brainstorming Activity to Generate Story Ideas - with Guest Lauryn Franks 13:02

8M ago13:02

13:02

Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all? In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten. By usi…

Podcasts Worth a Listen

Email Metrics Mentor Podcasts

Podcasts Worth a Listen